The feature uses agentic AI capabilities. Amazon makes the purchase by securely providing the customer’s encrypted name, address, and payment details to complete the checkout process on the brand’s website. Amazon cannot see customers’ previous or separate orders from other brands’ sites.
Once Amazon makes the purchase on a customer’s behalf, they will receive an order confirmation email from the brand's store, and can track their order via Your Orders in the Buy for Me Orders tab in the Amazon Shopping app.advertisement
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Delivery, returns and exchanges, and customer service are managed by the brand store, and customers can contact the brand store with any questions regarding their order.
To find these products, consumers search for branded items in the search bar in the Amazon Shopping app, they’ll see relevant results from Amazon and third-party sellers in the store. In some cases they will see additional relevant products from other stores in a separate section of search results labeled 'Shop brand sites directly.'
Customers can link directly to these sites. In some cases they will see a link to Buy for Me. To shop brand sites directly using Buy for Me, customers must tap the item.
They are then taken to a product detail page within the Amazon Shopping app. This page provides product information, similar to product detail pages for items Amazon sells, so customers can learn more about the product to help them decide if they want to buy it from the brand retailer’s website.'
