- Publicis, The Trade Desk Resolve Months-Long Dispute
MAD, Steve McClellan - Friday, June 12, 2026
In March, Publicis alleged TTD was violating its master agreement, and fail ...
- Automotive National TV Spending Drops 32% In May
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2026
Live sports remained an essential buy for automakers, with the NBA drivi ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- CAA, Integrated Media Launch $250M Creator Economy Holding Company
Around the Net In Media, Ray Schultz - Wednesday, June 10, 2026
Creative Artists Agency (CAA), said to be the world’s largest talent agenc ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Comcast Advertising To Use Affinity Solutions Transaction Data
Around the Net In Media, Ray Schultz - Tuesday, June 9, 2026
Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, i ...
- Horizon Partners With AI Content Startup Kartel
MAD, Steve McClellan - Wednesday, June 10, 2026
Kartel was founded in 2024 and is now helmed by longtime ...
- Uber Eats Transforms Into Performance-Based Engine
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Uber Advertising has introduced marketing tools that turn the app into ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- Samsung's Home Screen Offers Programmatic Ad Access For DSPs
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
For the first time, advertisers can buy Samsung Ads' smart TV home-scre ...
- Trade Desk CRO Anders Mortensen Out After Seven Months
Around the Net In Media, Ray Schultz - Monday, June 8, 2026
The Trade Desk has confirmed a report in AdWeek that Anders Mortens ...
- OpenAI Files IPO, Eyes Ad Tools Powered By General Intelligence
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
The IPO will create pressure on OpenAI to continually update and moneti ...
- Big Events, New Tech Fuel Experiential Marketing Spending
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2026
The expansion, which is being led by the B2C segment, is al ...
- Brands Bet Big On AI To Support Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2026
Financial investments in performance advertising are rising as AI-driven marketing methods le ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities
MediaDailyNews, Laurie Sullivan - Friday, June 5, 2026
Just ahead of its WWDC26 event, Apple is expected to showcase i ...
- YouTube Earns MRC Brand-Safety Accreditation For Shorts
MediaDailyNews, Colin Kirkland - Thursday, June 4, 2026
The MRC has awarded its brand-safety accreditation to YouTube for the six ...
- Horizon's Koenigsberg To Receive The Stanton Award
MediaDailyNews, Joe Mandese - Wednesday, June 3, 2026
Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious awa ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- WPP Wins Consolidated Account For LATAM's Natura
MAD, Steve McClellan - Tuesday, June 2, 2026
The scope of work includes media, creative and production. It also includ ...
- Trump Order Gives White House Early Look At AI Models
MediaDailyNews, Laurie Sullivan - Wednesday, June 3, 2026
An executive order signed by President Trump will give the government ...
- Microsoft Rewrites How Brands Reach Audiences
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 3, 2026
Microsoft previewed a new operating system intended for internet-connected smart devices ...
- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...
- Anthropic Files Draft IPO Registration
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
Anthropic filed a draft registration statement on Form S-1 with the U. ...
- OpenAI Betas Conversion Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
OpenAI is expected to add conversion-optimization for campaigns this week as ...
- Payments To Agencies, Freelancers Increasingly Delayed
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2026
A recent analysis of companies that tracks digital media payments and invoic ...
- OpenAI, AP Political Data-Licensing Deal Signals Possible New Service
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2026
The agreement begins this year and extends through the 2028 election seaso ...
- Shoppable AI Data Sets New Standard For Media Buyers
MediaDailyNews, Laurie Sullivan - Friday, May 29, 2026
"The industry has been measuring progress in AI by how well mode ...
- Former Apple, Google Researchers Discover AI's Learning Loop
Performance Marketing Insider, Laurie Sullivan - Friday, May 29, 2026
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researche ...
- Measure This: Engagement, Viewing... Or Fandom?
TV Watch, Wayne Friedman - Friday, May 29, 2026
Does "engagement" have a connection with "viewing" for TV/streaming shows? In rece ...