- Media Agency of the Year: Mindshare
Agency of the Year, Joe Mandese - Monday, January 4, 2021
Selecting our agency of the year is always a rigorous process. Selecti ...
- Independent Agency of the Year: PMG
Agency of the Year, Joe Mandese - Tuesday, January 5, 2021
"Being agile has really worked well for us, and the biggest differen ...
- Microsoft And Verizon Media Expand Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Microsoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than Yearly
Inside Performance, Laurie Sullivan - Thursday, January 21, 2021
The data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Survey: 46% Of SMBs Believe Recovery Will Start In June
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
More small and medium-sized businesses expect to increase their marketing efforts th ...
- Media All-Star: Russell Zingale
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
"Everything comes down to reach and frequency and how it delivers yo ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All Media
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
Combining services with The Advantage Software Company aims to improve performance a ...
- Media All-Star: Gene Turner
MediaPost All Stars, Joe Mandese - Tuesday, January 5, 2021
When Gene Turner began his ad agency career, he started on t ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarc ...
- How Much Did Brands Support Election Misinformation?
Publishing Insider, Rob Williams - Friday, January 15, 2021
P&B, Walmart, Disney and American Express were among the more than 1,6 ...
- MDC's CES Tour Pitches SwaS: 'Screen With A Service'
MediaDailyNews, Joe Mandese - Thursday, January 14, 2021
Guided agency tours of CES are not uncommon, but this year's virtu ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old Partner
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2021
The cinema ad industry is getting a jumpstart on 2021, announcing ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On Rise
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Nearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- L'Oreal China Taps Publicis For Media Planning And Buying, Cites 'Bespoke Agency Solution'
MediaDailyNews, Joe Mandese - Tuesday, January 12, 2021
L'Oreal China has named Publicis Groupe its media planning and buying agen ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Friday, January 8, 2021
At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Automaker TV Spending Soars In December
Marketing Daily, Tanya Gazdik - Thursday, January 7, 2021
A Chevrolet spot that advertises how the GM employee discount is availab ...
- National TV Video-Game Spending Sinks, 'Cyberpunk 2077' Issues Remain
Television News Daily, Wayne Friedman - Monday, December 28, 2020
Overall video-game spending in terms of platforms and games is down sharp ...
- How Media Buying Changed And What Performed Best In 2020
Inside Performance, Laurie Sullivan - Thursday, December 24, 2020
Local ad agencies typically work with larger and more sophisticated buyers th ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?
Media Insider, Dave Morgan - Thursday, December 24, 2020
Analogies between TV ad and food buying: Suppose you decided to hi ...
- 2021 Ad-Buying Changes Ensure Placement On Safe Havens
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 23, 2020
Peer39 made the technology for ad placement available through controls on demand-si ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS International
MediaDailyNews, Joe Mandese - Tuesday, December 22, 2020
GroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's glob ...
- Automotive TV Spending Down 21% In 2020
Drive Time, Tanya Gazdik - Monday, December 21, 2020
Toyota spent the most on TV advertising and subsequently garnered the mo ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media Market
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 17, 2020
The industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or Flexible
Research Intelligencer, Joe Mandese - Tuesday, December 15, 2020
Only 10% of advertisers and agency media planning and buying executives survey ...
- Google Shopping Paves The Way For Non-Retail Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 10, 2020
During the Search & Performance Insider Summit, Head of Group Marketing Ni ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
With the traditional upfront system in disarray and advertisers clamoring for tru ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- NBCU Opens All Digital Inventory To Local Marketers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
For the first time, NBCU will open up premium opportunities across Peacoc ...