Tag results for "media buying"
- Comcast Technology Solutions Rolls Out Global Ad Management OfferingThe new product is designed to be fully integrated, encompassing creative, media ...
- Apple Plans To Make Ads More Private, But Give Advertisers Data, AttributionApple has introduced a new technology that allows attribution of advertising clicks ...
- Bountiful Cow Wins Alzheimer's Society Media AccountThe Alzheimer's Society has awarded its consolidated GBP9m media account to Bountiful ...
- In-Housing Is Supplementing, Not Replacing, Media AgenciesResearch shows that some functions are going in-house, but brands still want ...
- Microsoft Experiments With Shopping, Will Launch More Product Ads In Image SearchWhen a customer focuses and clicks specifically on one type of image, ...
- Rethinking Marketing: The AgeLab DichotomyThe AgeLab is an innovation center designed to explore and alleviate challenges ...
- Malvertising Found In 1 In Every 100 Ad ImpressionsMemorial Day could be the date of the next online advertising att ...
- Are Brands Exiting An Era Of Search?Search might be becoming an "old-school" marketing and advertising media, according to ...
- Google Ushers In The Era Of Anticipatory MarketingGoogle helps marketers understand consumer intent. The goal is to encourage marketers ...
- Curalate Integrates Into Shoppable Ads On Google ImagesGoogle search queries are "a desire to be inspired," said Apu Gupta, ...
- Performance Planner In Google Ads Predicts Impact Of Campaign Budget ChangesThe Performance Planner identifies the best budget amount to spend for campaigns ...
- Linear TV Ads Remain Most 'Relevant' To ViewersA study finds 49% of respondents believe TV will show advertising that ...
- Don't Think Brand Media Safety. Think Brand Media SurpriseWith Fox News Channel, media analysts say they know what they are ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predicts ...
- Duration Weighting In Video Ad Measurement: Time MattersThe TV industry abounds with research of how ads can and do ...
- Is Disney Preparing A Global Media Review?"Campaign" claims to have learned Disney is preparing for a global media ...
- Clients To Agencies: It's Not You, It's The CustomerMALAGA, SPAIN -- Big marketers are increasingly bringing digital media functions in-house, ...
- Google Debuts Tool To Optimize Content, Make YouTube Ad Production EasierGoogle on Monday announced a tool that will make it easier for ...
- Xandr To Launch 'Community' Marketplace, Enhanced Addressable TV OfferingsThe new video ad marketplace will be called "Community" and be cross-platform, ...
- In-housing And Outcomes And Fears, Oh My! Tensions Abound At Data SummitMALAGA, SPAIN -- Roundtable discussions among some of the world's leading marketers, ...
- Will Agency Buyers Put Up, Shut Up, Or Neither In This Year's Upfronts?When the networks cart out new approaches leading into the upfronts, let's ...
- Upfront Preview: Strong Scatter Market, But Worries About Ad GlutQuestions remain, especially concerning upfront price inflation, messaging effectiveness, lower audiences and ...
- Trade Desk Revenues Rise 41%, But Stock Drops 14%First-quarter 2019 revenues were 41% higher, to $121 million over the same ...
- 3Q Digital Gets 'Significant' Growth Investment For Expansion, AcquisitionsThe investments will likely bring in data technology and a variety of ...
- Google Rolls Out New Features To Aid Local Marketing CampaignsBeginning this week, marketers can create and edit responsive search ads directly ...
- Google Introduces Automated Bidding Option For App Advertisers, Access To YouTube InventoryThe bid option, target return on ad spend, automatically calculates advertisers' bids. ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- UM Wins Just EatUM has won the global media and planning account for Just Eat, ...
- Colin Gottlieb To Step Down As Omnicom Media Group Chief ExecutiveColin Gottlieb is to step down as chief executive of Omnicom Media ...
- Google Tests New Type Of Shoppable AdA different type of ad unit on YouTube videos will display product ...
