Tag results for "media buying"
- Advertisers Do Not Rate Media Agencies HighlyResearch by ID Comms has shown advertisers are less impressed with their ...
- Vodafone Moves Media From Wavemaker To CaratVodafone has handed its global media account to Carat. "Campaign" reminds that ...
- Where Marketers Allocate Media Budgets And How Much They Plan To SpendSome 25% of marketers surveyed said they aren't prepared to use chatbots, ...
- ANA Study Finds Two-Thirds Of Marketers Have Updated Their Media Agency Contracts In Response To KickbacksMore than two-thirds of advertisers (69%) have updated their media agency contracts ...
- ANA Study Confirms High Commissions For Planning/Buying Digital Vs. 'Traditional' MediaMost big marketers continue to pay significantly higher rates of commission to ...
- While Programmatic Growth Has Decelerated, Q4 Looks 'Exciting' Thanks To Connected TVThe programmatic digital ad marketplace appears to be stable amid signs of ...
- TSB And Vizeum Part WaysTSB is parting ways with Vizeum after three years. "Campaign" reveals that ...
- WPP, InMobi Group Strike Mobile Marketing AllianceWPP and InMobi Group have entered into a partnership in India to ...
- 20 Agencies Set To Buy 2020 Spot TV Via New Cloud PlatformAs local/spot broadcast buying agencies gear up for the 2020 buying season, ...
- Ocean Media Tapped For BetMGM Media AssignmentBetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, ...
- Poor Data Quality: Marketers Waste 21 Cents Of Every Dollar Spent On MediaMarketing teams spend about 32% of their time managing data quality, and ...
- Trivago Prioritizes Search Rankings For Advertisers Paying Additional Fees, ACCC ClaimsThe Australian Competition & Consumer Commission on Monday initiated a case in ...
- 50 Attorneys General Back Google Antitrust ProbeThe probe, which begins with a focus on advertising dominance, has asked ...
- Havas Wins TripAdvisor's Global Media AccountHavas has been appointed to TripAdvisor's global media account, "Campaign" reports. ...
- Diageo Calls Global Media ReviewDiageo has called a global media review, "Campaign" reports. Carat currently accounts ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental TechniquesGoogle announced a Healthcare and medicine policy to prohibit advertising for unproven ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- Survey: Local TV Station Execs Frustrated, Want Faster, Streamlined Ad TransactionsMedia buying and selling is too slow and cumbersome - and in ...
- Personalization A Key Factor In Engagement, Conversions For Travel, Hospitality CampaignsPersonalized dynamic creative ads are especially effective in the travel and hospitality ...
- Xandr Launches Premium TV, Video SSP Platform Xandr MonetizeAT&T's advanced ad unit Xandr is launching a supply-side platform for premium ...
- KFC Calls UK Media ReviewAfter 16 years with Blue 449, KFC is calling a UK media ...
- Google Launches First B2B Search Campaign In U.K.Google's U.K. B2B campaign is intended to highlight the importance of search ...
- Hudson MX Strikes Deal With Comscore For Local TV Auto DataHudson MX's platform has been used to make $2 billion in local ...
- Jack Link's Beefs Up Media Buys; Awareness JumpsCMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had low ...
- Understanding Streamers Vs. Non-Streamers Critical To Local Ad BuysWhen it comes to local media buys, the complexity, along with the ...
- How Do You Buy?Two entities make up TechStyle's programmatic value: Time and depth of data. ...
- Lifestyle Content On The Rise As More Brands Block Keywords Related To Hard NewsBrands are moving away from advertising that appears next to controversy, terrorism ...
- Wunderman Thompson Atlanta Is New Lead Agency For NC LotterySpurrier Group will handle media planning and buying services. WT Chicago and ...
- Twitter To Launch Video Ad Unit To Improve View Rates, RecallTwitter is expected to launch a new video ad unit that charges ...
- CVS Consolidates $160 Million Media Account With UM, DigitasA review that began in spring followed the completion last year of ...
