Tag results for "media buying"
- Marriott Puts Global Media Assignment In ReviewLodging giant Marriott has put its global media planning and buying assignment ...
- Going Automatic: Fox, NBC Execs Talk New Advertising WorldDuring a panel discussion at the Next TV Summit in New York, ...
- Mattress Firm Gets In Bed With Spark FoundrySpark Foundry will be responsible for an integrated media strategy that includes ...
- How NOT To Simplify Your Agency Comp To Reduce CostsThe good news: The Association of National Advertisers practices what it preaches ...
- TV's New ROI For Marketers: ThorReports suggest TV networks want a new ad alternative, pushed by a ...
- Horizon Invests In Crowd Analytics Platform, AMPs Up OOH PracticeHorizon Media has made an investment in Mira, a real-time OOH crowd ...
- Starcom Lands Lionsgate: Will Handle Strategy, ActivationOn the heels of its Lowe's home improvement centers win earlier this ...
- Barometric Search Tool Monitors Invalid Website Traffic For PublishersThe tool enables publishers to monitor the levels of invalid traffic to ...
- Advertisers Lack The Education To Keep Up With TechnologyIt's becoming increasingly harder to make intelligent media-buying decisions when using emerging ...
- Ad Tech's Dirtiest Secret Acronym: WMDThat's right -- weapon of mass destruction. Hear me out. If there's ...
- Marketers Grapple With The Best Time To Optimize CampaignsWhen asked to name the top strategic marketing challenges, marketers cited measuring ...
- Facebook Comes Clean About Russian AdsFeeling the heat from Congressional investigators and special counsel Robert Mueller, Facebook ...
- Dentsu Aegis Wins Big In AB InBev Media ReviewBrewing giant AB InBev has completed its global media planning and buying ...
- A Questionable Endeavor: The MRC Media Auditor Guidelines ProjectAny legitimate effort to standardize the responsible use of accredited third-party research ...
- Too Good To Be True Is A Warning SignSince most buyers are besieged by dozens of ad-tech companies, each promising ...
- Philips Reworks Media Strategy To Boost EfficiencyPhilips has been telling "Marketing Week" about its new media strategy, which ...
- Nielsen Doubles Down On Digital, Acquires Visual IQNielsen is doubling down on its diversification into digital audience analytics, announcing ...
- Only A Third Of Ad Execs Trust Their Audience Data, MeasurementsAt a time when the ad industry's dependence on data analytics and ...
- Is OTT A Broadcast Or Digital Buy?OTT is the new cable, and it's evolving with advanced targeting capabilities ...
- Target Signs Onto NBCU's Self-Serve Programmatic TV OptionThe deal, which the companies say is the first of its kind, ...
- AdMore Inventory Available In Mediaocean SystemsInventory from 1,200 local station and national network tv affiliates will be ...
- Lawmakers Float New Regulations For Online Political Ads Two Senate Democrats are trying to rally support for legislation that would ...
- Former Varick Chief Rostkowski Embraces Machine Trading, Launches Self-Serve PlatformWhen Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV buys ...
- Will Cable's Digital Efforts Hit A Wall?Traditional TV companies moving into digital seems like a no-brainer. But even ...
- TechCrunch To Release New App, Reaches Into Emerging MarketsTechCrunch will release the next version of its smartphone app in September ...
- Havas Media Imports Its Global OOH Unit To The U.S.Havas Media has unveiled its out-of-home division Adcity in the U.S., following ...
- Concert Taps Index Exchange For ProgrammaticPublishers are continuing their move into bespoke programmatic with a new partnership ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSPDigital media-buying technology provider Centro this morning announced a deal with native ...
- Flexible NFL May Accommodate TV Ads Of Various LengthsShorter six-second TV ads -- largely thanks to YouTube -- seem to ...
