Tag results for "media buying"
- Screenvision To Be Included In Strata Local Media SystemsIn-theater ads in Screenvision's pre-show, called "Front + Center," will be included ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool Nielsen wants to make it easier for media buyers looking to buy ...
- Merkle Sets Up Shop In Burbank To Support Warner Bros.Mac Delaney, head of programmatic at Merkle, recently completed his "tour of ...
- Programmatic Moves From Arbitrage To Futures MarketsBeyond the way fake sites and fake clicks can take advantage of ...
- Google Debuts New Release Radio, Catalyst To Change Media Pricing ModelRadio continues to go through a transformation that will put the medium ...
- Could Excessive Ad Frequency Be Good For Your Brand?Frequency can now be adjusted, based on certain known conditions - balancing ...
- Fighting Fake News Requires Multi-Pronged Programmatic ApproachA recent study by BrightRoll found that 96% of advertisers are concerned ...
- Media Auditor Guidelines - The Tail Wags The Ad Industry's Dog Many buyers don't understand the math behind their audience estimates and just ...
- Programmatic Buying Declines 12% In Q1MediaRadar's 2016 Consumer Advertising Report, which analyzed ad spend and ad buying ...
- IAB Sets Podcast Upfront Lineup, Market Expected To Top $220MThe Interactive Advertising Bureau's third annual Podcast Upfront, set for Sept. 7 ...
- 3 Tricks For A More Transparent Ad BuyWith 90% of advertisers saying that they're reviewing their programmatic advertising contracts ...
- Global Report Finds Media Quality Impacted By Brand Safety Issues, Ad FraudA new global report finds that media quality or the lack thereof ...
- MediaCom Handed PSA Group's Global Media AccountMediaCom has been awarded the estimated GBP773m global media account for the ...
- Mediaocean To Incorporate comScore Demo Data Into TV SystemsData integration is available starting this week for Mediaocean's Spectra OX and ...
- P&G Is Halfway Through Its Transparency OverhaulP&G's top marketer told event attendees at Cannes Lions that the FMCG ...
- Is Vodafone Right? Is Whitelisting The Answer?Vodafone is setting the tone for a discussion among brands and media ...
- MEC UK Chief Will Run A Merged MEC and MaxusJason Dormieux, the head of MEC UK, will run the agency formed ...
- Has Anything Changed A Year After ANA's Report On Media Transparency?It's been slightly over a year since the Association of National Advertisers ...
- Premium TV/Video Ads Grow, More Demo GuaranteesPremium TV/video advertising -- TV networks programming content on advertising-supported digital TV ...
- Audience Measurement 2017: A Conversation With ARF Chief Scott McDonaldNew ARF CEO and President Scott McDonald provided a sneak preview of ...
- Audience Buying Delivers People, Not SafetyProgrammatic technology and automation swept through the industry in the past half-decade, ...
- TV's ROIs Dominate All Media From 2010-2016, TV advertising consistently outperformed digital among key return on investment ...
- Where Will TV's Next $30B Come From? It's increasingly apparent that TV will need to embrace innovations born from ...
- Beringer Parent Treasury Wine Consolidates Media Duties With BARUBARU, based in Los Angeles, previously worked on individual projects for the ...
- P&G Consolidates With Publicis MediaP&G has consolidated its media account, including print, for the UK and ...
- Wall Street Betting On Broadcast, Digital Upfronts: Cable Will Be More Of A BearThe 2017-18 upfront advertising marketplace will once again defy gravity, proving that ...
- "The Program Was Too Large": The Logic Of Bringing Search PLAs In-HouseWhy are some brands taking the costly, complex step of bringing parts ...
- "Some Voodoo Combination": Plated's Complex Attribution Stew RecipeAttributing credit for media buys gets very complex very quickly, Greg Laptevsky, ...
- Radical Transparency In Politics And MediaIn medieval Latin, the word "transparency" means "shining through," and in most ...
- ANA Gives Advertisers Guidance To Combat Lack Of Transparency In ProgrammaticWith issues around transparency reaching a fever pitch in the programmatic media-buying ...
