Tag results for "media buying"
- Amazon Ads 'unBoxes' Eight Ad/Measurement ToolsAmazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Will Social Media's Snap Woes Become TV's Troubles?The "normal" TV advertising market -- full of double-digit price increases, ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's WarningIt wasn't a good day for companies that rely on ad revenu ...
- Former Dentsu Programmatic Chief Muldoon Turns His Attention To The Supply-Side, Launches Next-Gen Publisher PlatformArcSpan Media portends to do for sellers of digital advertising what agen ...
- Ad Viewability Mostly Improves Among Digital MediaAd viewability during the first half of the year mostly improved ...
- Getting National TV Unmasked: Early Returns Improve, But Not EverywhereWe don't have broad visibility for the current 2021-2022 TV season. B ...
- OMG To 'Certify' Media Supply Chain For DiversityInitiative is a media agency first partnership with the National Minority Suppli ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To OfferingCentro rebranded to Basis Technologies on Friday, and next week will a ...
- Online Marketplaces Capture Bigger Share Of Digital Ad DollarsGoogle and Facebook will continue to dominate the global stage for digit ...
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ AdsData released this week suggests LGBTQ+ ad campaigns may not be plac ...
- Media Buyers See Growth Ahead For In-Game AdvertisingGamers are becoming more amenable to seeing advertising in videogames. ...
- DoorDash Ad Business Grabs Brands With Search, Self-Service OptionsDoorDash wants to increase its ad offerings to better compete with Instaca ...
- 70% Of Buyers Say All TV Should Be Bought On ImpressionsThe converged-TV study also finds that investing at least 10% of impressio ...
- Strong Consumer Confidence Bodes Well For Ad EconomyWhile concerns about the highly infectious Delta variant of the coronavirus ha ...
- SRDS Launches Tools Fostering Diverse Audience Planning, BuyingA new platform segments the diverse audiences of thousands of titles whi ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New FormatsDRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- Magna Predicts Uneven Growth In Ad Spending For 2022The agency estimated ad spending will grow by 11.6% to $309.8 bill ...
- Google Moves AdSense To First-Price Auction ModelGoogle will move AdSense for content, video, and games to a first-pri ...
- Google Launches Analytics 360, Uses Analytics 4 As FoundationThe update, announced Thursday for enterprise-level companies, builds on Google Analytics ...
- Geopath Restructures Board, Adds More Ad RepresentationThe move follows the ouster of former president Kym Frank earlier th ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated MeasurementOOH has historically been viewed "as a vanity play" based on ...
- Code Blue: Big Advertisers Depart Ozy Media Over Its Business ModelWhen a TV network/platform is caught in lies and deception, from ...
- Why De-Duplication Is Becoming The New Reach & FrequencyI'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Snap Forms 'AR Lab' Partnership With WPPIn what appears to be an industry first, WPP is teaming wi ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce FraudThe ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Google Ads Budget Reports Make Campaign Spend Easier To UnderstandGoogle Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT OptionsXandr, AT&T's advanced ad unit, says research participants estimate a 58% ri ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' MeasurementThe new currency will create guarantees of media campaigns against customized advanc ...
- Why Xaxis Is Procuring A Different Kind Of 'Inventory'The kind that may not necessarily go down the elevator at nigh ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022Nielsen will transition to impressions-based reporting for local U.S. TV station ...
