Tag results for "media buying"
- Centro To Launch Browser App Allowing Media Buyers To Track, Access Campaign InformationThe web browser extension to be launched Wednesday allows digital media buyers ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind EffortOneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's ...
- Average Media Planning Time Falls By 45%, Pre-/-Post PandemicIn what could be an anathema for the 2020-21 upfront and other ...
- IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct ResponseDirect-response advertising made up 54% of podcast advertising in 2019 -- up ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'Mediaocean, the leading processor of media buys and bill-paying on Madison Avenue, ...
- Why The Most Important New Industry Acronym May Be RCTIt's been a while since I've heard the old Wanamaker chestnut "half ...
- Omnicom's $20 Million Podcast Deal Bodes Well For PublishersThe deal lasts through the end of the year and includes a ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic BuyersBringing search data to programmatic advertising, Captify partnered with PubMatic to allow ...
- Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021The findings analyze the immediate impact on marketing strategies and spend due ...
- Ben Tatta, 605 Co-Founder, Named President, Standard Media IndexTatta, formerly a senior exec at 605 and Cablevision Media Sales, was ...
- Horizon Media Creates First eCommerce UpfrontThe eCommFronts: Click & Connect event -- to be held July 13-17 ...
- USIM Uses Geo-Location To Home In On Casual Dining 'Trading Zones'Dan Bealey is senior director of advanced TV and programmatic media at ...
- NBCU Stations' Advanced Ad Group Strikes CTV, OTT Ad Inventory Deal With MediaoceanThe deal with Mediaocean allows media buyers to buy NBCU stations' OTT ...
- U.S. Ad Market Drops 31% In May, Third Consecutive Monthly DeclineThe U.S. ad market had another steep decline in May, falling 31% ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign ManagementWith the integration, customers who also use Microsoft's self-serve ad platform can ...
- Brands, Agencies Work Through Media Planning One Day At A TimeA lively panel discussion on Day One of MediaPost's TV & Video ...
- Media Buyers Ride Out Uncertain Times By Proactively Looking At All The OptionsDiscussions seem to be all the rage. Gibbs Haljun, managing director, media ...
- In The Year 2025, Will The Upfront Still Be With Us? What About COVID-24?Tim Hill, EVP, Integrated Investment at UM, foresaw a smaller scene. "Flexibility ...
- YouTube Personalizes TV Viewing, Highlights Ad Tools In Its First Virtual BrandcastYouTube's first virtual Brandcast focuses on personalization and authenticity to meet viewers' ...
- COVID-19 Isn't Easy To Contain: TV Industry Is In For A Bumpy RideCOVID-19 doesn't care about your upfront market client issues or whether businesses ...
- What Is Google Giving You For Your 31%?How can a fully automated software system take so much from so ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying MetricsDentsu Aegis Network, whose agencies have long been proponents of developing proprietary ...
- IAB Commissioned Study Finds Surge In Programmatic In-House Video Ad BuyingOne of the unintended consequences of the COVID-19 pandemic appears to have ...
- Presidential Ad Spending Dips In Current Week, Biden Campaign Ups Spend For Weeks To ComeMedia spend will ramp up as the Biden Presidential campaign plans to ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For BrandsThe partnership will combine ecommerce performance analytics with enterprise marketing technology to ...
- Disney Starts 'Advertising Platforms' Team, Looks To Develop Unified Ad PlatformIn an effort to streamline all its linear, streaming, and digital ad ...
- eMarketer Revises 2020-21 Upfront Down 32% To $14.78BAt a time when many on both the supply and demand side ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TVThe IAB expects 41% of buyers' ad-spending budgets will go to total ...
- NBC To Air Special '30 Rock' Reunion-Themed 'Upfront' Event In JulyThe reunion-themed upfront event will feature "30 Rock" characters offering up stories ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021Some 72% of media buyers say the NewFronts are more important than ...
