Tag results for "media buying"
- Analyst: Viacom Is Stuffing Ads In TV ShowsCable networks are seeing more slippage when it comes to traditional TV ...
- MDC Agencies Forsman & Bodenfors And KBS MergeF&B will be the surviving brand, given its broader footprint outside of ...
- Video Platform SpotX Claims Total Anti-Fraud ComplianceWhen an ads.txt file is present, all bid requests to a demand-side ...
- Ad Execs: Blockchain Promising, But Slow To AdoptFor all the discussion surrounding the potential for blockchain to transform advertising ...
- Report Finds Digital Ad Discrepancies Remain High, In Need Of SolutionMore than a third of ad execs say their digital ad insertion ...
- Coca-Cola Puts Media Account Under Statutory ReviewMediaCom has been put on alert as Coca-Cola puts its media business ...
- MediaCom And Mindshare Competing For Lloyds"Campaign" reveals that MediaCom and Mindshare are pitching for Lloyds Bank's GBP80m ...
- Amazon Rebrands Its Ad BusinessWith the rebranding of its Amazon Ad Platform, Amazon will make it ...
- Obit: MRI Co-Founder Alain Tessier, Dead At 85Alain Tessier, who along with the late Timothy Joyce, co-founded essential media ...
- Kargo Guarantees Programmatic Impressions Across Multiple PublishersMobile-only ad company Kargo has announced the launch of its Programmatic Guaranteed ...
- Cable, Broadcast News Ad Demand ExpandsThe five main cable news networks CNN, MSNBC, CNBC, HLN and Fox ...
- Havas Wins Combined O2 And Giffgaff AccountHavas Group Media has picked up Giffgaff as part of Telefonica merging ...
- Report Finds In-House Agencies More Likely To Service Creative Than MediaMedia planning and buying, programmatic media, data analytics and research have relatively ...
- Former MBuy Executive Kristen Held Moves To AdMoreHeld will have oversight for all media planning, buying, sourcing, media trafficking, ...
- Brands Still Allowing Ads To Serve On Unsafe SitesFour in 10 brands allow ads to serve on unsafe websites, and ...
- Publicis And Group M Get Media Gold From The IABPublicis Media and Group M have earned IAB Gold Standard certification, "Campaign" ...
- Brand Safety, Transparency Are Byproducts Of Publisher-Focused Ad ExchangeBy demanding increased transparency and promoting closer relationships throughout the programmatic supply ...
- TV Station Groups Promise Advertisers More Than They DeliverTV consolidation may sound like a positive business plan. However, it comes ...
- Advertisers Looking For Google AlternativeSome 71% of marketers are seeking alternatives to advertising online with Facebook ...
- AdRizer Named One Of The Fastest Growing CompaniesToday, 'Inc.' released the Inc. 5000 of 2018, ranking the faster-growing private ...
- Champion Petfoods Hires 3 New AgenciesThe agency appointments follow the recent hiring of CMO Julie Washington, who ...
- FCA Sticks With Manning Gottlieb OMDThe Financial Conduct Authority has re-engaged Manning Gottlieb OMD as its buying ...
- Should Marketers Ad Target Households Or Individuals?Before launching a campaign, marketers need to determine whether it should target ...
- MNI Targeted Media Marks Uptick In 2018 Print Ad RevenuesMNI, which sells media planning and buying services, claims revenue from its ...
- AgilOne, Criteo Partnership Links In-Store Purchase Data To Online Ads"Not only did they want to stop showing consumers online ads for ...
- Revcontent New Program Guarantees Revenue Increase For PublishersContent network Revcontent plans to announce a program that will guarantee publishers ...
- Prime-Time Upfront Volume, CPMs: 2008-09 Through 2018-19With upfront prime-time TV ad sales negotiations essentially wrapped up for 2018-19, ...
- Study Finds Ad Execs Hold Back Media Dollars Due To Poor MeasurementEighty-seven percent of ad execs say they "hold back" spending on media ...
- Amazon Tops List For Spending Most On Programmatic Ad Buys, Per StudyeMarketer forecasts that mobile programmatic ad spending will reach $32.78 billion, or ...
- ICE, Microsoft, Starbucks Partner To Convert Cryptocurrency Into U.S. DollarsStarbucks, the Intercontinental Exchange and Microsoft are working to launch a new ...
