Tag results for "media buying"
- Report Finds Agency Digital Ad Fraud Rates Drop To 1.41%, Lowest So FarThe ad industry has made strides filtering fraudulent ads out of digital ...
- LG Picks PHD For Global MediaLG has picked PHD to handle its $800m global media account, "Campaign" ...
- Mixed Signals For Black Friday, Cyber Monday: Consumers Opt For Digital Vs. BroadcastConsumers indicated mixed signals for Black Friday and Cyber Monday, and when ...
- Analyst: Alphabet Shows 'Unprecedented' Ad Revenue GrowthLoop Capital Analyst Alan Gould raised Alphabet's price target to $1,450 -- ...
- Time To Get (Seriously) Serious About Universal Ad-ID AdoptionSixteen years after its inception, the Ad-ID still isn't being consistently used ...
- Automakers Spend $530.1 Million On TV Ads In OctoberThe most-seen spot in October with 1.3 billion impressions is Hudson Rouge's ...
- A Day In The Ad Life Of An Average Consumer, As Seen By A Programmatic TraderThere was some interesting math in what The Trade Desk presented to ...
- Simpli.fi Enables Nationwide Household Targeting Based On 500-Plus Demographic VariablesSimpli.fi on Tuesday will introduce an Addressable Audience Curation tool as the ...
- Comcast Spotlight Rebrands As Effectv, Adds Addressable ProductsAs part of the rebranding, Comcast Spotlight is adding two addressable offerings: ...
- Infutor Takes On Programmatic And PrivacyDevelopers are working in beta to test Infutor's TruthSet Digital Device Graph ...
- Forrester: Media Agency Groups Taking Steps To 'Fend Off Looming In-House Threat'Meshing and scaling technology, data and agency assets at the group level, ...
- IPG To Launch Brandguard, Avoids Advertising On Fake News SitesIPG Mediabrands has signed a deal with Newsguard to ensure that it ...
- VidMob Speaks Out About Its Not-For-Profit Division, Platform Used By YSFR To Launch Grassroots Fund-Raising CampaignLast year, VidMob launched a not-for-profit division that works with charities. Its ...
- Alphabet: CPCs Fall 2% On Google-Owned Properties In Q3 Reported EarningsAlphabet missed Q3 earnings-per-share expectations but excelled in revenue, reporting revenue of ...
- Nexstar TV Stations Move To Impression-Based Model For Selling AdsNexstar Media Group's broadcasting unit will move to a cost-per-impression model from ...
- McVitie's Appoints Two Omnicom Agencies To Creative And Media AccountsMcVitie's has appointed TBWA\London as its new creative shop and Manning Gottlieb ...
- Budgets Show Marketers Gaining Confidence In Programmatic Video, As Impressions RiseProgrammatic video ad spending is expected to reach $29.2 billion this year, ...
- Davis Elen Taps RPA's Papadopoulos As Media DirectorDavis Elen, a full-service independent agency based in Los Angeles, has recruited ...
- The Walled Gardening Of TVMadison Avenue loves bemoaning its love/hate relationship with digital's big "walled gardens," ...
- Marketers Finally Learning How To Optimize Search Spend, Data ShowsClicks grew at nearly twice the rate of spend and impressions grew ...
- Microsoft Advertising Gets A Redesign, Data Shows Market Share RisingOn Wednesday Microsoft Advertising unveiled a preview of the redesign. The new ...
- Microsoft: Business Unit Containing Search Contributes To Increase In RevenueMicrosoft reported financial results for the quarter ending Sept. 30 with revenue ...
- Amazon Attracts Ad Dollars For Search And Brand Awareness CampaignsAdvertisers increased investments in Sponsored Brands -- formerly Headline Search Ads -- ...
- Roku Buys DSP Dataxu For $150 Million In Cash/Stock DealThe move is intended to boost Roku as a full-service platform to ...
- TSB Appoints The7stars To Media AccountTSB bank has awarded its GBP17m media account to the7stars, "The Drum" ...
- Local Ad Agencies Using Video Across PlatformsDigital audio ads are also common components of the local media mix ...
- In-App Fraud, Targeting Present Major Challenges For Holiday SeasonCompanies are forecast to spend $77 billion on mobile in-app advertising this ...
- PreciseTarget, Equifax Partnership To Focus On Custom TargetingThe partnership, beginning in early November, will offer new products that enable ...
- Publicis Rebrands BT, Focuses On Improved ConnectivityUK telecommunications giant BT is launching its biggest brand campaign in more ...
- Addressable's Accelerating Push Into National InventoryWhat has to happen before scalable amounts of national networks' TV inventories ...
