Tag results for "media buying"
- Lawmakers Float New Regulations For Online Political Ads Two Senate Democrats are trying to rally support for legislation that would ...
- Former Varick Chief Rostkowski Embraces Machine Trading, Launches Self-Serve PlatformWhen Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV buys ...
- Will Cable's Digital Efforts Hit A Wall?Traditional TV companies moving into digital seems like a no-brainer. But even ...
- TechCrunch To Release New App, Reaches Into Emerging MarketsTechCrunch will release the next version of its smartphone app in September ...
- Havas Media Imports Its Global OOH Unit To The U.S.Havas Media has unveiled its out-of-home division Adcity in the U.S., following ...
- Concert Taps Index Exchange For ProgrammaticPublishers are continuing their move into bespoke programmatic with a new partnership ...
- Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSPDigital media-buying technology provider Centro this morning announced a deal with native ...
- Flexible NFL May Accommodate TV Ads Of Various LengthsShorter six-second TV ads -- largely thanks to YouTube -- seem to ...
- IAB Tech Lab Opens Public Comment On OpenRTB 3.0The changes integrate technology such as ads.txt, which Google has spent time ...
- Whitelisting Is Programmatic's Protectionist Trade PolicyWhitelisting has its place, but taking it to extremes hurts the goals ...
- Anodot Working To Predict Future Data Anomalies Predicting anomalies in real-time data with help from artificial intelligence is great, ...
- Avoid 5 Top Excuses For Not Implementing Ads.txtThe new Authorized Digital Sellers program, or Ads.txt for short, specifically takes ...
- Pot Ads Come To In-Flight Mags, Courtesy Of Allegiant's 'Sunseeker'Broad prohibitions on advertising for legal recreational marijuana enacted in many places ...
- TV Network Consortium Adds Members, Makes Gains In Advanced Audience TargetingThe Advanced Target Standards Group now has 12 TV network owners and ...
- Facebook, Twitter Political Ads Should Mimic TV RulesThe new state of social media carries specific problems, such as how ...
- Adam Gerber Returns To Agency World After Decade-Plus HiatusWPP's Essence has tapped Gerber to fill the new position of senior ...
- 'Cross-Environment' Ad Tracker Barometric Receives MRC AccreditationBarometric, which calls itself a provider of "cross-environment" tracking and attribution data, ...
- OpenX Unveils 1st-Price Option For Programmatic Buys, Cites TransparencyRecognizing that the biddable media marketplace dynamics are evolving and that lines ...
- Cumulus Licenses WideOrbit, Will Automate Radio Ad Trafficking End-To-EndIn another step toward the end-to-end automation of radio media-buying, Cumulus Media ...
- Barclays Expected To Switch GBP60m Media Account From WPP To Omnicom"Campaign" is reporting that Barclays is on the verge of moving its ...
- What Digital ROI Is Really About, In Three WordsTo properly calculate return on digital media investment we must take into ...
- Who's On First, What's Going On With Second: Beware The 'Shadow' AuctionThe OpenX team found a new "shadowy," "first-price auction" marketplace emerging that ...
- Publishers Are Bifurcating: Programmatic Changes Impact Brand InteractionsOnline media ad buying and selling as we know it is on ...
- Campaign Focuses On Tobacco's Targeting Of Mentally Ill, Military PersonnelIn the new campaign, anti-smoking group truth says 33% of adults with ...
- Barroeta Named SVP Marketing, Creative At TelemundoBarroeta's new responsibilities encompass strategic development and execution of all consumer-marketing initiatives ...
- Ad Demand Dips To Seasonal Low In July, Big Brands More Resilient Than Smaller OnesThe U.S. ad marketplace fell to one of its seasonal lows in ...
- Whether Or Not Software 'Eats Agencies' Is Up To AgenciesVenture capitalist and creator of the web browser as we know it ...
- ANA Endorses TrustX, Encourages Members To Use Programmatic Media-Buying Stamp Of ApprovalIn an important endorsement of the TrustX initiative launched earlier this year ...
- Grey Acquires Control of Hug DigitalThe shop, with around 145 full-time staff, has a client roster of ...
