Tag results for "media buying"
- Burberry Calls Global Media ReviewBurberry has announced a global media review. "Campaign" reveals that ID Comms ...
- Diageo Announces Shortlist In Media ReviewDiageo has announced the three companies that will battle it out in ...
- What Will Publishers Tell The Justice Dept. About Google?Publishers and advertisers have complained about the lack of transparency in the ...
- ANA Study: Interactive CTV Ads Drive Big Earned-Time IncreasesInteractive CTV ads generated as much as 447% more earned time with ...
- Media-Buying Giants On Board MediaPost's 'Forecast'CIOs Shelby Saville of Spark Foundry, Jon Stimmel of UM, Matt Sweeney ...
- Survey: Advanced TV Buying To Grow Sharply For OTT/CTV Platforms In 2020Advanced TV advertising on OTT/connected TV platforms is being used by 66% ...
- Media All Star: Nicolas BidonWhen Nicolas Bidon took the helm of Xaxis a couple of years ...
- Media All Star: Jonathan KimAs Group Director of Digital Engineering, Jonathan Kim has overseen an elite ...
- 'Media Is Media' Should Guide Campaign PlanningAsked what is missing from today's political campaigns, he said that, "metric-wise, ...
- ITV Calls Media Review"Campaign" reports that ITV has kicked off a media review, putting Goodstuff ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, DisplayAdvertisers can now buy Nexstar's OTT, digital video, display, streaming audio and ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad SegmentsCentro's ad platform recently became certified on Hulu's private marketplace, allowing advertisers ...
- UK's The Specialist Works Acquires Exact Media's Connections UnitUK media agency The Specialist Works (TSW) is expanding its North America ...
- Ad Execs Most Bullish On Demand For ESPN, Scripps NetworksAd execs, including both advertisers and media buyers, are most bullish on ...
- NBCU To Enable TV, Digital Ad Buys In Single PlatformNBCUniversal will soon be able to offer ad buys that span linear ...
- Why Political Advertisers Double Down On Local TV And What Brand Media Pros Can Learn From ThemKey political advertising issues and trends include local broadcast TV's effectiveness, the ...
- Smart TVs Show Continued Growth, Young Consumers Are Major Buyers For OTTParks Associates says 77% of smart TVs in broadband homes are now ...
- Costa Coffee Switches Media To MediaComCosta Coffee has switched its media account to MediaCom after a ten-year ...
- Crossmedia Names Bayer Head Of Integrated Media SourcingNew York-based Crossmedia Inc. has named Matt Bayer head of integrated media ...
- Apple CEO Donates Millions As Warren, Sanders Propose Wealth Tax, Abolishing BillionairesThe donation -- 6,880 shares of Apple stock -- was identified in ...
- Walmart Media Group Expands Sponsored Search Advertising Partners ProgramThe biddable auction-based marketplace now gives marketers greater transparency and control with ...
- Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter RadicalismLondon-based startup Moonshot CVE developed an online tool that sends those who ...
- Rubicon And Telaria To Merge In A Stock-For-Stock Deal To Strengthen CTV MarketThe merger is expected to close in the first half of 2020, ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App IdentificationOn Friday, the IAB Tech Lab called out the challenges arising from ...
- Dish Media Gives Marketers Extended Reach With Addressable TVDish Media Sales has started a new "reach" product that can extend ...
- Centro Partners With Ad Exchange CannaVu To Reach Consumers Via Trusted PublishersCentro is working with leading dispensaries and tech partners via Basis, the ...
- Mindshare Wins KFC's UK Media AccountMindshare has won a shootout with Zenith to pick up KFC's UK ...
- Amazon Fire Drops Dataxu, Adds Apple On Smart TVs, As Battle With Roku IntensifiesThe removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- UM Retains GoPro Global Media AccountUM has retained the global media account for GoPro cameras after a ...
