Tag results for "media buying"
- HTML5 Malware Hits Dozens Of Ad Networks, PublishersThe Media Trust's malware team has discovered a malware campaign that hit ...
- Can Accenture Both Buy And Audit Media?Adland is hitting back at Accenture's launch of a programmatic ad unit, ...
- Only A Third Of Consumers Opting In To GDPR ComplianceNearly two-thirds of Americans contacted on the eve of today's deadline to ...
- How Will TV Networks Handle Legacy Buyers?NBC and Fox, among other TV networks, have plans to reduce commercial ...
- Government's GBP600m Media Account Awarded To Manning Gottlieb OMDThe UK Government has confirmed that its GBP600m media account is headed ...
- IAB Proposes Framework To Standardize Targeting DataIAB Tech Lab is proposing a new framework aimed at giving buyers ...
- Accenture Interactive Launches New Programmatic OfferingThe firm already has clients lined up and promotes the offering as ...
- The Levy Solution: Spend 5% Of TV Budgets On Audience-Based DeliveryThe world of television advertising is undergoing dramatic change, and one of ...
- Media Buyers: GDPR Will Make 43% Of Consumer Targeting Data UnusableOn the eve of Friday's deadline for the EU's new GDPR (General ...
- More TV Data? You Can't Handle The Data!Are TV's numbers really all that bad? Not exactly. But we still ...
- Price For TV Networks With Fewer Ads? A Modest 7% PremiumMedia execs applaud networks that are reducing ad clutter, but are not ...
- Has Data-Driven TV Advertising Reached An Inflection Point?Some 15% of ANA members surveyed in a new Forrester-ANA report say ...
- Another GroupM-er Goes To The Supply-Side, Pangis Named NCC ChiefSenior GroupM veteran Nicolle Pangis has joined spot cable sales rep NCC ...
- It's Settled: Here's The Best Case For Blockchain In Digital Media BuyingI was already thinking about the role blockchain may or may not ...
- Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?Turner Broadcasting president David Levy and other Turner executives are suggesting the ...
- iHeartMedia Develops Digital-Like Analytics Suite For Broadcast RadioThe suite will provide a set of tools that support broadcast radio, ...
- What's The Value Of Consumer Data (To The Consumer)?What began as a discussion about the role blockchain technology likely will ...
- Telaria Confirms 100% Fee Transparency For PublishersA SOC-2 Trust Principles audit reassures publishers that the fees they see ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TVThe company says the metric will first be available via monthly reports, ...
- Turner President: 'It's Time To Retire Nielsen Television Metric'"The time is now-this upfront-for advertisers to change how they think about ...
- Media Mergers Are In FluxThe media business may be in a state of heightened panic. Keen ...
- adMarketplace Names New Chief Revenue Officer With Experience In AR, Computer VisionadMarketplace's appointment of Ariff Quli puts an experienced ad exec in the ...
- Manning Gottlieb OMD Expected To Win Government's GBP140m Media Account"Campaign" is reporting that the Government's GBP140m media account is on the ...
- RP3 Agency Wins Giant Food BusinessThe Bethesda, MD-based agency's scope includes strategic research, creative development, and media ...
- GroupM Revealed To Be Videology's Largest Creditor, Owed $35 Million-PlusIn a rare public disclosure revealing the financial relationship between a big ...
- IAB: Search Rises, With Mobile Contributing 54% To RevenuePaid-search advertising, desktop and mobile rose about 18% year-on-year to nearly $41 ...
- Hearst Papers Test Pay-Per-Article Model, 'Hand-Selected' AdsHearst Newspapers will announce a partnership Wednesday to test pay-per-article technology on ...
- IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt UpdatesThe IAB Tech Lab is rolling out a paid aggregation service that ...
- Media Kitchen Promotes Lowenthal To CEOMDC's The Media Kitchen has promoted Barry Lowenthal to CEO from President ...
- Google Changes Click Measurement In AdWordsAdWords now allows advertisers to enable parallel tracking, which helps load landing ...
