Tag results for "media buying"
- Integral Ad Science Takes Netflix Verification Program LiveIAS on Monday launched Viewability and Invalid Traffic verification for Netflix's ad-support ...
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative CurrencyWarner Bros. Discovery says it will partner with Comscore and VideoAmp f ...
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study FindsProgrammatic ad buyers are concerned about sudden changes in privacy regulation a ...
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad ExchangeAll impressions running on GumGum's ad exchange will now have enhanced bra ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad BusinessesHow can we resolve local TV stations' "core" advertising challenges? How abo ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- 5% SolutionsWhat is it about the problem-solving power of the number 5%? T ...
- FanDuel Bets On Horizon Next, Names It Lead 'Paid Media' ShopResponsibilities include media strategy and buying for TV, OTT and out-of-home med ...
- Less Than Half Of Marketers' TV/Video Ad Budgets Going To Upfront DealsAdvertiser Perceptions projects "upfront spending will be softer in 2023." Just 4 ...
- Criteo Acquires Australian Retail Media-Buying Platform BrandcrushCriteo provides retail media solutions including sponsored ads, on-site display, and off-si ...
- The Drama Behind Upfront Price And Volume: Make Your Bets Now - Or Later?The downside when you want to lift or increase pricing more th ...
- Nick Brien's Next New Game (Turns Out, It's Gaming)The former top media boss at Dentsu, Interpublic and Publicis has join ...
- MRC Accredits Mediaocean Stack For Ad Verification Across Digital Media, Including CTVThe new accreditations follow renewals of previous ones granted to Mediaocean ad-servi ...
- GroupM: Don't Stop The Presses, Unveils Plan To Vet Local News Sites WorldwideGroupM this morning announced a deal utilizing a nonprofit organization to v ...
- Fox Sets Live Upfront Presentation For May 15Fox will showcase its "full portfolio" of sports, entertainment, news and streami ...
- Exchange Data Shows Media Payments Growing Increasingly Late, Especially For Manual BuysThe delta between manual and programmatic payments spread significantly, suggesting programmatic m ...
- Basis Technologies Lays Off Employees As It RestructuresBasis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- Regular-Season College Basketball Sees 7% Increase In Viewing, TV Spend Up 22%A year ago, over the same period, impressions totaled 14.9 billion, whi ...
- In The Imperfect Upfront Race, Time To Move To Front Of The PackEven with ever more scarce linear impressions, brand marketers are still focus ...
- Advertiser Perceptions Closes 'Significant' Private Equity Deal To Fast-Track GrowthAd industry B2B market researcher Advertiser Perceptions said the undisclosed investment wi ...
- Airbus Taps Crossmedia As Global Media AORThe agency won the account in a competitive review over the incumbe ...
- VAB: Sell-Side JIC Is A 'Council,' Not Committee: Sheds More Light On Operational StructureAside from being a council, not a committee, the VAB's Danielle DeLau ...
- P&G's Pritchard: It's Not About Media Weight, Tells ANA How To Punch Above ItLike any good fighter, the answer is better reach, and Pritchard sa ...
- ANA: Cross Media Measurement Enters 'Build Phase,' Operational Next Year"We're estimating 10% productivity savings over three years. That translates to $ ...
- GroupM Unveils 'Channel-Level' Carbon Calculator, Factors All Media In The MixThe new omnichannel calculator was developed with Scope3, which is working wi ...
- Checkout These Items Still Left In My NBCU23 CartOne of the stories buried in the deluge of announcements unveiled ...
- The Trade Desk Annual Revenue Rose 32% To $1.58B For 2022The Trade Desk released Q4 2022 earnings today, raising guidance for t ...
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year"This is mostly driven by TV inflation which will be at 6.8 ...
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)"For the price of [an in-game] Super Bowl spot, you could ha ...
