Tag results for "media buying"
- New IAB Program Lets Members Test Blockchain Technology, ServicesWithin the IAB working group, the goal is applying learnings from the ...
- Fewer Twitter Followers? No Problem - Buy A TV ScheduleHow much will Twitter's lowering of followers mean for marketers? Perhaps the ...
- Ad-Marketing M&A Valuation Soars In First HalfTotal deal value for M&A activity in the sector soared 88% to ...
- GeoEdge Builds Real-Time Technology To Block Malware, Offensive AdsGeoEdge has built real-time malware-blocking technology into its platform, allowing publishers to ...
- Global Programmatic Media Moves More In-HouseHalf of all global media agencies use their own ad tech to ...
- Verify: ANA Has A New Contract Template For AgenciesIt's a battleground, not a partnership. Pity. ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- U.S. Leads In Data Buys For Back-To-School CampaignsU.S. advertisers spent nearly twice as much on data for back-to-school campaigns ...
- Study: AM/FM Radio Could Attract Light TV ViewersTraditional radio believes it can give TV advertisers better access to light ...
- Trump-Pence Campaign Seeks Money To Support 'Unhinged' Ad Paid For By RNCIn a direct appeal to crowd-fund a paid media buy to distribute ...
- Think Smart: How Advertisers Can Combat Information Overload With More DataSmart TVs provide better, more intuitive data that is changing the way ...
- Newspapers Tell Brands -- Not All Media Is Created EqualNewspapers remind brands that if they buy cheap, they will always end ...
- Buyers Favor Cross-Channel Marketing, Impacts TVWhile many marketers plan to increase media budgets for cross-channel advertising over ...
- Vodafone Takes Media Buying In-HouseVodafone has taken media buying in-house, "Campaign" reports. It is believed the ...
- Co-op Reviews Its Media AccountThe Co-op is putting its media account up for review, according to ...
- Summer TV Promotion Puts Heavy Focus On World Cup, Reality TVFox has aired a collective 14,234 promo spots on its networks -- ...
- The Trade Desk Strengthens AI Forecasting Of Impressions For Planning, Media BuysAn AI engine called "Koa" drives Planner, the new data-driven planning tool. ...
- Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS DataThe companies say ad buyers can transact traditional ad buys integrated with ...
- Google Sunsets DoubleClick, Rebrands AdWords As 'Google Ads'Google has rebranded its ad and platform products to evolve with changes ...
- Frequency Capping In OTT Will Open the Ad Investment FloodgatesAs larger portions of linear TV budgets shift to digital OTT, advertisers ...
- YouTube Launching 'Creative Suite' For BrandsThe new product, announced Wednesday at Cannes, combines three new tools to ...
- Cannes Diary: Doubtfire Sighting, Football Viewing Parties, Sorrell's Revenge?Mrs. Doubtfire popped in at the Y&R party while other gatherings catered ...
- SpotX To Launch Connected TV Education SeriesThe supply-side video advertising and monetization platform SpotX is planning to launch ...
- AB InBev, Kiip Team For Mobile CampaignThe campaign -- featuring the Bud Light, Budweiser, Michelob Ultra, Estrella Jalisco, ...
- Can A Blockchain Platform Restore Trust In Media Buying?IBM iX and Mediaocean believe it can -- and have launched a ...
- Is Advanced TV Set To Eclipse Linear TV?From a strategic perspective, it's likely the flow of dollars from linear ...
- Unilever's Keith Weed Is Right To Call Time On Crooked InfluencersWhen research shows that up to nearly three in four ad dollars ...
- Schlage Takes Innovative Programmatic Media-Buying Approach To TVWhen The Basement became Schlage's agency of record in 2017, it transitioned ...
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calling ...
- CBS Finishes Upfront Deals, Pulls In Low Double-Digit Pricing, Overall Volume GainsCBS did well in the upfront, without NFL's "Thursday Night Football," and ...
