Tag results for "media buying"
- Xandr Invest Adopts OpenID To Streamline Audience-Based National Linear BuysBuyers using the Invest TV platform to build linear campaign proposals c ...
- 5 Reasons to Keep Traditional Media In The MixDigital is on the rise, but traditional still offers strategic advantages ...
- New Media/Marketing Auditing Firm Hangs Out Its ShingleIt is led by former FirmDecisions founder-Global CEO, Stephen Broderick, along wi ...
- Media-Planning Software Provider Telmar Unveils Cookie-less Identity Targeting PartnershipTelmar, a leading provider of media-planning and buying software and data ...
- ID Comms Taps Potter For Senior Role At Its Media Auditing PracticeVictoria Potter has joined as Global Assurance Director and will report ...
- 5 Years Later, Leaders Reflect On Impact Of Media Transparency ReportThe ANA report was a wake-up call for marketers, some of wh ...
- GroupM Partners With TripleLift On 'Underrepresented Voices' InitiativeThe initiative developed late last year is called the "Underrepresented Voices Exchan ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel WilkinsWilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- Ad Spending Surges 56% In May, All Media Except Magazines RiseU.S. ad spending continued to rebound in May, according to a ne ...
- Spark Foundry Named Fox's Media Agency: No, Not THAT FoxThe U.K. offices of Publicis Media's Spark Foundry have been named t ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- NBCU Top Media Spender On 2020 Non-Sports Content At $22.5 Billion, Disney, Amazon RisingMany legacy companies need to keep their traditional lines of distribution inta ...
- Fox Posts 'Unprecedented' Upfront Deals, Tubi 'Triples' RevenueFox Corp. has now finished its upfront deals at "unprecedented" business reven ...
- Bowling For Dollars: Nets Claim Robust Upfront Sales SeasonTV's role as an ad medium is getting a shot in t ...
- Octagon Sports Agency Inks Exclusive Data Deal With ComscoreThe agency will use the U.S. television data to inform client decisio ...
- Publicis To Support American Family, The General For U.S. Media Strategy, Planning, BuyingAmerican Family Insurance and The General have selected Publicis to support the ...
- NBCU CEO Calls Upfront 'Strongest' In Its History"Advertisers are trying to find reach wherever they can find it. Rea ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For StreamersDisney has secured around $2 billion for its traditional upfront deal-making f ...
- StackAdapt Forecasts Campaign Delivery And Performance"It's about seeing into the future to know how the campaign wi ...
- Ford, Subaru Lead Automakers In TV Spending, Up 56% In MaySix of the top 10 shows by spend were sports-related, and sports-relat ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- GroupM Announces Charter Participants In Media Inclusion InitiativeFull budgets aren't disclosed but 20 clients have committed to earmarking ...
- Climbing Out Of An Audience Liability HoleRestitution or recovery of audience liabilities is coming in many forms beyo ...
- ViacomCBS Chief: Upfront Expectations 'Off The Hook'"Scatter pricing is at all-time highs. We used to say that ...
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- Now There's An 'Upfront' For Performance MarketersWhile the eCommFronts may not have the same flair of a netwo ...
- How To Mess With MediaFor example, mess with rigidity: Breaking the artificial rigidity of media spa ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon FootprintIn recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVPAfter DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
