Tag results for "media buying"
- TikTok Donates Millions To COVID-19 Healthcare, SMBs And For Ad PSAsSome $25 million will go to ads to help nonprofit organizations, trusted ...
- Facebook CPMs Crash, Fall To All-Time LowIt has been assumed that Big Digital platforms would be first to ...
- TV Ad Blues ContinueThe U.S. economy has a long way to go before it can ...
- We Need A Counter-Outbreak Of Health IntelligenceWhile our industry is just one piece in a global health network, ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change StrategyCloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in its ...
- How Publishers Can Avoid Keyword BlockingPublishers face difficulties when media buyers block ads from appearing next to ...
- Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus ChecksStimulus checks are coming, but when and what consumers will buy is ...
- Kantar Sells SRDS To Platform Adwanted GroupNearly two years ago Adwanted Group's U.S. platform Adwanted USA, an automated ...
- Advertisers Ask Digital's Big 3 To Extend Payments During COVID-19 CrisisAdvertisers are asking Google, Facebook and Microsoft to assist them in providing ...
- Scatter TV Ad Demand Slows, Raising Upfront Demand ConcernsMajor brand marketers' planned network TV media dollars are shifting to what ...
- Manchester City Searching For New Media AgencyManchester City is seeking to replace its media agency PHD Manchester which ...
- How The Pandemic Changes The TV UpfrontPrepare for the $20 billion upfront TV advertising market to be delayed. ...
- COVID-19 Dos And Don'ts To Help Marketers Stay Connected To ConsumersLuminati, which collects publicly available market stats, on Friday released data on ...
- Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19Healthcare providers need to get verified and validated information out, and "Google ...
- TV Viewing Is Up, Will Advertisers Follow?As big sports franchises cancel games, there may be some shifts in ...
- Kantar Analysis Indicates 2020 Ad Recession Likely To Be Fast, Pronounced For Most MediaWith prospects for a U.S. economic recession -- indeed, most likely a ...
- NBCUniversal, ViacomCBS, iHeartMedia Run Coronavirus PSAs On Donated MediaSome of the largest media companies and digital platforms are using their ...
- Media, Finance Site Traffic Rises In A Stay-At-Home Coronavirus WorldMedia and finance websites are experiencing the biggest jump in web traffic, ...
- Baird Capital Lowers Google, Facebook Revenue Growth EstimatesOnline services and advertising will continue to grow, but COVID-19 will become ...
- Fox, ABC, CW, Discovery Cancel TV Upfront Events, Plan Digital PresentationsFox, ABC, The CW, and Discovery have canceled their live upfront presentations ...
- IAB Offers Streaming Options As Virtual Upfronts Gain MomentumThe IAB is now offering streaming options to members who are abandoning ...
- Coronavirus Takes Search Budgets On Roller Coaster As Analysts Remodel Ad RevenueJonathan Kagan, Cogniscient Media vp search, expects declines in verticals such as ...
- Let's Hope Upfront Cancellations Are A One-Time ThingFew industries would seem to be unaffected by the Coronavirus -- so ...
- 2020 Budget Reductions Driven By Coronavirus Concerns Could Cost Media Around $3B In Ad SpendMedia buyers and marketers' coronavirus concerns could potentially reduce total U.S. 2020 ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live EventAs some TV networks and businesses abandon live upfront events, A+E is ...
- AMC Networks Cancels Its Upfront Presentation Due To Coronavirus ConcernsAMC, which was scheduled to hold its upfront TV advertising event March ...
- Tech Giants Give Away Ads, Services To Help Companies Deal With CoronavirusConsumer behavior will change the way companies buy media and run daily ...
- Ad Industry Intel Shows Half Have No Plans For AIFor all the industry discussion surrounding artificial intelligence, half of ad execs ...
- Comcast FreeWheel Postpones Upfront Due To Coronavirus ConcernsComcast FreeWheel's "NowFront" upfront event had been scheduled for March 12 in ...
- New Gamut Platform Manages Local OTT CampaignsThe Cox-owned solution now enables planning through real-time measurement of campaigns, including ...
