Tag results for "media buying"
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping CapacitySome companies expect the budget allocations to run heavier earlier in the ...
- Is Digital Audience Accountability Going On Hiatus?At a time when digital media appears to be accelerating share gains ...
- How Trust And Transparency Create Healthy Media-Buying PartnershipsMedia is the largest expenditure of modern-day advertising budgets, and dollars are ...
- Madison Ave. Endorses Biden, Projects Him Winning Two-To-OneBy a margin of nearly two-to-one, ad executives -- both advertisers and ...
- Half Of Ad Execs Have Adjusted Ad Plans Due To Political Ad Clutter, Most Holding BackSlightly more than half of ad execs say they have modified their ...
- Google Analytics Redesign Significantly Improves Measurement For AdvertisersThe move, prompted by shifts in consumer behavior and privacy-driven changes, will ...
- Local Agency Study Finds OTT Buys Being Funded From Conventional TV BudgetsA number of recent studies, including recent Wall Street analysts' reports, indicate ...
- NBCU's Yaccarino Promoted To Chairman, Global Advertising, PartnershipsYaccarino will head an effort to create a new data strategy unit ...
- Automaker TV Spending Increases 54% From AugustThe top three brands by spend were Toyota ($56.7 million), Nissan ($40.9 ...
- WFA Sees Marked Uptick In Optimism, Majority Of Marketing Campaigns No Longer Impacted"Guarded optimism" is how the World Federation of Advertisers characterizes responses to ...
- The Next Generation AuditThe way we measure the performance of ad campaigns has to change ...
- Ad Execs: Top Upfront 'Reforms' Focus On Measurement, Not TimingOn the heels of recent news that apex TV advertiser Procter & ...
- The End Of The Upfront --- At Last!The only reason the upfronts take place when they do is because ...
- Nielsen Ad Intel Expands Into Search, Partners With BIScience, The Search MonitorNielsen is partnering with The Search Monitor to provide real-time market data ...
- ID Comms Acquires Media Audit Firm PJL MediaPJL Media was founded by the well-regarded media auditing veteran PJ Leary ...
- FreeWheel Strata Platform Adds FastPay Media-Payments SystemFastPay lets media buyers automate and directly transfer funds to their media ...
- Google Says Australia's Media Code Is Unfair, UnworkableGoogle is opposed to forced payments, advance notice of algorithm changes, and ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-ShiftedNBCU's first "One Audience Trends Report" offers stats and examples from its ...
- Spark Foundry Hearts Media Training 'Academy' Developed With Sales-Side PartnerIn an unusual collaboration, Publicis Media's Spark Foundry has turned to a ...
- P&G's Pritchard Calls For Fundamental Changes To The Media Trading EcosystemChief Brand Officer Marc Pritchard told a virtual ANA gathering that the ...
- Time To Heed P&G's Call To Fundamentally Change TV Ad Buying?P&G's Mark Pritchard dropped a bombshell, saying the company did the TV ...
- How WildBrain's Kids Digital Entertainment Network Lives On DataData powers just about everything entertainment media company WildBrain does, from building ...
- Industry Veteran Waller Named U.S. President, True MediaWaller, who previously served at MDC Partners, Mediabrands and UM, will oversee ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment ImpactThe metric will measure the effect of an advertiser's total NBCU media ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated SignificantlyWhile economic disruption moderated the rate of media cost inflation for advertisers ...
- Ad-Lib, Google Display & Video 360 Integration Connects Creative, Media, Claims First RightsAd-Lib on Monday will announce a direct integration with Google Display & ...
- Google Shares Exclusive Data On How B2B Buyers Changed, Adapted During COVID-19Marketers have doubled their use of digital during the pandemic, compared with ...
- ViacomCBS Chief: Upfront Ad Market 'Very Far Along'"We're feeling great about where things are shaping out both on volume ...
- Local TV Stations Forecast To Enjoy Higher Political Ad BuysPolitical races add to TV coffers -- but this year might not ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven MarketingInMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution ...
