Tag results for "media buying"
- Media Agency of the Year: MindshareSelecting our agency of the year is always a rigorous process. Selecti ...
- Independent Agency of the Year: PMG"Being agile has really worked well for us, and the biggest differen ...
- Microsoft And Verizon Media Expand PartnershipMicrosoft and Verizon Media are taking a "brand-safety approach," relying more ...
- Challenging Advertisers, Budgets Creep Monthly, Rather Than YearlyThe data shared Thursday by Analyst Aaron Kessler marks the beginning ...
- Survey: 46% Of SMBs Believe Recovery Will Start In JuneMore small and medium-sized businesses expect to increase their marketing efforts th ...
- Media All-Star: Russell Zingale"Everything comes down to reach and frequency and how it delivers yo ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All MediaCombining services with The Advantage Software Company aims to improve performance a ...
- Media All-Star: Gene TurnerWhen Gene Turner began his ad agency career, he started on t ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media AgencyThe new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Media All-Star: Peter SedlarcikAs much as the industry's focus on data has changed, Peter Sedlarc ...
- How Much Did Brands Support Election Misinformation?P&B, Walmart, Disney and American Express were among the more than 1,6 ...
- MDC's CES Tour Pitches SwaS: 'Screen With A Service'Guided agency tours of CES are not uncommon, but this year's virtu ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old PartnerThe cinema ad industry is getting a jumpstart on 2021, announcing ...
- Lower TV Upfront Deals In 2021, CTV And Cord-Cutting On RiseNearly 60% of TV advertisers are making less traditional TV upfront commitmen ...
- L'Oreal China Taps Publicis For Media Planning And Buying, Cites 'Bespoke Agency Solution'L'Oreal China has named Publicis Groupe its media planning and buying agen ...
- How Media Buying Changed And What Performed Best In 2020At least two-thirds of agencies said they believe targeted forms of advertisi ...
- Automaker TV Spending Soars In DecemberA Chevrolet spot that advertises how the GM employee discount is availab ...
- National TV Video-Game Spending Sinks, 'Cyberpunk 2077' Issues RemainOverall video-game spending in terms of platforms and games is down sharp ...
- How Media Buying Changed And What Performed Best In 2020Local ad agencies typically work with larger and more sophisticated buyers th ...
- What If Our Families Bought Groceries Like Most Brands Buy TV Advertising?Analogies between TV ad and food buying: Suppose you decided to hi ...
- 2021 Ad-Buying Changes Ensure Placement On Safe HavensPeer39 made the technology for ad placement available through controls on demand-si ...
- Wavemaker Ripples Across Pond, Lands ViacomCBS InternationalGroupM's Wavemaker has landed a high-profile media account, ViacomCBS Networks International's glob ...
- Automotive TV Spending Down 21% In 2020Toyota spent the most on TV advertising and subsequently garnered the mo ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media MarketThe industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- IAB Finds Most 2021 Ad Budgets Either 'Ballpark' Or FlexibleOnly 10% of advertisers and agency media planning and buying executives survey ...
- Google Shopping Paves The Way For Non-Retail BrandsDuring the Search & Performance Insider Summit, Head of Group Marketing Ni ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFrontsWith the traditional upfront system in disarray and advertisers clamoring for tru ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level DataiSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- NBCU Opens All Digital Inventory To Local MarketersFor the first time, NBCU will open up premium opportunities across Peacoc ...
