Tag results for "media buying"
- Google Expands AI Ads, Visual, Audio SearchGoogle on Thursday announced its rollout of AI-powered updates for search resul ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- It's Not Your Father's Media-Buying MarketplaceFirst-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Pinterest Debuts AI, Automation Ad Performance Campaign FeaturesWhile October signals a start to the holiday shopping season, as consume ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media BuysThe agency is offering clients and other agency and media partners acce ...
- Hudson MX Discontinues Operations, Sale Plans UnclearShort-lived but storied agency tech startup Hudson MX appears to have turn ...
- Google Asks For Experiences To Improve SearchDanny Sullivan, Google search liaison, wants to hear authentic voices from experien ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Microsoft Releases AI Reasoning, Vision, Voice Models In BetaMicrosoft is remaking Copilot to provide its AI models with a w ...
- Google Trial Ends, Execs Emboldened To Speak Outside CourtroomThe Google-DOJ trial wrapped up this week as both sides tried ...
- Google: DOJ Missed The Forest Through The TreesGoogle owns the most powerful ad-serving business publishers use to sell ad ...
- A $5 Million Budget Is EnoughCMOs often lament they need twice that, at least, to stand apa ...
- Programmatic Carbon Footprint: Brands Struggle To Achieve SustainabilityA study finds that 2% of sites drove 50% of carbon emissi ...
- Google CEO: Antitrust Trials May Continue For YearsAlphabet CEO Sundar Pichai said it could take many years to resol ...
- Reddit Increases AI Ad, Translation Tools, Appoints CROAs Mike Romoff will lead Reddit's ad and sales businesses as ...
- Mobile Rolls: Reliance On Ads IncreasingAppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per shar ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- TikTok Lets Advertisers Target Search Results, Calls Keywords The BackboneTikTok has come for Google's ad business at its most vulnerable ti ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI RegulationThe open letter warned that fragmented regulation could cause Europe to fa ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- PHD Takes First-Half 2024 New Business CrownThe agency had net new business estimated at $3.3 billion. That figu ...
- Perplexity In Talks With Brands To Change AI Search AdvertisingPerplexity, which has been planning an ad model tied to its AI-power ...
- RocketMill Becomes 'PMG,' Combined Shop Touts $6.7B In Media BillingsRocketMill, the U.K-based agency acquired by PMG in December, has transitioned i ...
- Google AdX Rises In U.S. Trust Ranking Score, But Doesn't Top ListOn Pixalate's Global Seller Trust Indexes ranking of open programmatic ad selle ...
- Google Readies Ad Defense In U.S. Antitrust TrialGoogle opened its defense in a Virginia courtroom Friday, defending against U. ...
- IAB Releases In-Store Retail Media Definition, Measurement StandardsThe new definitions and measurement standards for in-store retailers will provide transparen ...
- Amazon Releases AI Video Generator For AdsThe video generator turns one product image into a video clip ...
- Google Adds Negative Keywords To PMax CampaignsNegative keywords are coming to Google Performance Max campaigns, along with n ...
- Haleon Chooses PubMatic As Programmatic PartnerPubMatic will help healthcare firm Haleon make data-driven decisions about its programmat ...
- Roku Starts Ad Manager 'Democratizing' CTV AccessRoku says advertisers can buy and optimize ads not just on Ro ...
