Tag results for "media buying"
- Amazon To Push Video Ads Triggered By Search QueriesThe mobile video ads appear in response to search results in its ...
- Tesco's Calls On Publishers To Include Brand SafetyTesco's head of media laments that the supermarket has to keep spending ...
- NCC Media Extends Its Digital Media BuyingThe move enables marketers to deliver coordinated digital ads to the same ...
- Client-Agency Trust Erodes, ANA Unveils New Consortium To Address ItAsked to describe how the level of trust between marketers and their ...
- Microsoft Bing 3D Ad Format Created For Samsung On Desktop, Mobile, Available In U.S.Bing, Samsung and Starcom are running a test of a 3D ad ...
- Vodafone Saves 10% To 15% In-Housing MediaVodafone has announced that taking its biddable media buying in-house has proven ...
- Google Smart Targeting Serves Ads Based On Propensity To Spend In AppsOn Wednesday Google announced a suite of tools to address the "app ...
- Former Canvas Search VP Launches Agency With New Cost ModelThe former Canvas Worldwide vice president, search has created a new media-buying ...
- Adobe Advertising Cloud Search Adds Support For Google Target CPA, ROAS BiddingAdobe Advertising Cloud has expanded search services support for Google Smart Bidding ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, ClickbaitBerners-Lee calls on the global web community to work with the Web ...
- Wherein Aflac Talks About 'Technology Debt'Listen as Andy Anderson, who handles media planning & buying management at ...
- Hiring An Agency Can Help Build Scale -- But Then?As the brand has gotten larger, Tomboy X's Lori Gatto is looking ...
- When Is A Couch Not A Couch? When It's A Sofa!With that distinction, Brant Schmitz, director of performance marketing at BLU DOT, ...
- Stop & Shop Taps Havas For Media DutiesThe agency will lead planning and buying and support the brand's repositioning ...
- Who's On 'Unified First?' According To Google, You Will BeMore than a year after players in the programmatic media-buying marketplace began ...
- Why First Price Auction's Time Has Come, Magna's TakeIn light of Google Ad Manager's shift to a "unified first price ...
- Samba TV Starts Attribution For TV Program MarketersExecutives placing TV program promos on YouTube can access tune-in campaign results ...
- Brands Lose Up To An Estimated $50 Billion Annually From Ad FraudAbout three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, according ...
- Report Finds Industry Salaries Well Into Six FiguresMondo, a staffing agency specializing in tech and digital marketing talent, on ...
- Google Brings Shoppable Ads To Image SearchGoogle began testing shoppable ads within image searches that only apply to ...
- NBC's Prime Pod Effort Scores High Ad MetricsLooking to cut even more TV commercial time, NBCUniversal will expand its ...
- Twitter Looks To Improve On Mobile, Direct-Response AdvertisingCFO Ned Segal said the company has become "much more clear with ...
- The In-House to Outsource Conundrum"We're leading with the brand first, with an internal voice in building ...
- Forecast: U.S. Advertising To See 7.6% Uptick In 2019Looking over a two-year period, January 2019 national TV revenues were up ...
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud DetectionMoat Analytics, an Oracle Data Cloud company, has earned Media Rating Council ...
- Amazon, Thank YouAs ecommerce continues to head past $4 trillion, I have increasingly heard ...
- Amazon Rolls Sponsored Ads Into AmazonFreshAmazon began allowing consumer packaged goods brands to place sponsored ads in ...
- Publicis Media Wins 2018 Net New Biz Race: +$3.201 BillionWith net new business gains of $3.201 billion, Publicis Media Group was ...
- Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROIThe platform plans to build simulation models to pre-determine ROI investments based ...
- Facebook Debuts Showcase, New Video Ad ProgramIn-stream reserve ads allow advertisers to choose content packages in specific categories, ...
