- Apple Seeks To Convince Advertisers It Has Advanced Agentic Capabilities
MediaDailyNews, Laurie Sullivan - Friday, June 5, 2026
Just ahead of its WWDC26 event, Apple is expected to showcase i ...
- YouTube Earns MRC Brand-Safety Accreditation For Shorts
MediaDailyNews, Colin Kirkland - Thursday, June 4, 2026
The MRC has awarded its brand-safety accreditation to YouTube for the six ...
- Horizon's Koenigsberg To Receive The Stanton Award
MediaDailyNews, Joe Mandese - Wednesday, June 3, 2026
Bill Koenigsberg is the second-ever buy-side exec to receive the prestigious awa ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- WPP Wins Consolidated Account For LATAM's Natura
MAD, Steve McClellan - Tuesday, June 2, 2026
The scope of work includes media, creative and production. It also includ ...
- Trump Order Gives White House Early Look At AI Models
MediaDailyNews, Laurie Sullivan - Wednesday, June 3, 2026
An executive order signed by President Trump will give the government ...
- Microsoft Rewrites How Brands Reach Audiences
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 3, 2026
Microsoft previewed a new operating system intended for internet-connected smart devices ...
- NFL Season Ad Spend Rises 7% To $5.9B
Television News Daily, Wayne Friedman - Wednesday, June 3, 2026
Regular NFL season TV ad revenue was up 6% to $4.1 billio ...
- Anthropic Files Draft IPO Registration
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
Anthropic filed a draft registration statement on Form S-1 with the U. ...
- OpenAI Betas Conversion Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 1, 2026
OpenAI is expected to add conversion-optimization for campaigns this week as ...
- Payments To Agencies, Freelancers Increasingly Delayed
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 2, 2026
A recent analysis of companies that tracks digital media payments and invoic ...
- OpenAI, AP Political Data-Licensing Deal Signals Possible New Service
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2026
The agreement begins this year and extends through the 2028 election seaso ...
- Shoppable AI Data Sets New Standard For Media Buyers
MediaDailyNews, Laurie Sullivan - Friday, May 29, 2026
"The industry has been measuring progress in AI by how well mode ...
- Former Apple, Google Researchers Discover AI's Learning Loop
Performance Marketing Insider, Laurie Sullivan - Friday, May 29, 2026
Former Apple, Google DeepMind, OpenAI, Meta Superintelligence Labs, and Scale AI researche ...
- Measure This: Engagement, Viewing... Or Fandom?
TV Watch, Wayne Friedman - Friday, May 29, 2026
Does "engagement" have a connection with "viewing" for TV/streaming shows? In rece ...
- Walmart Connect Expands Offsite Ad Targeting With Yahoo DSP
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Walmart Connect has expanded its offsite media strategy with additional demand-side platfor ...
- 10 Years Later, ANA Finds Transparency Concerns Remain Acute
MediaDailyNews, Joe Mandese - Thursday, May 28, 2026
The association is also bringing former WPP Media whistleblower Jon Mandel ba ...
- Anthropic Valuation Nears $1T, Eclipses OpenAI
Performance Marketing Insider, Laurie Sullivan - Thursday, May 28, 2026
The latest funding round is expected to advance the company's safety a ...
- Brand-Safe - And Not-So-Safe - News
Advanced TV Insider, Wayne Friedman - Wednesday, May 27, 2026
There are significant reasons to buy news content -- "meaning advertisers w ...
- The Data Market Is Now Wide Open, Thanks To LiveRamp
Media Insider, Cory Treffiletti - Wednesday, May 27, 2026
If you are a brand that was already spending heavily in wall ...
- AI Is New And Not New
Planning & Buying Insider, J. Walker Smith - Wednesday, May 27, 2026
So far, AI is just another tool for persuading humans, but wh ...
- Samba TV Enters Identity Wars With Unbiased Data Engine
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 26, 2026
The platform allows AI to understand context, concepts and relationships - turni ...
- Google, Netflix, Amazon To Dominate CTV By 2030s
TV Watch, Wayne Friedman - Tuesday, May 26, 2026
Global CTV-based advertising will nearly double in four years to $81 billi ...
- OpenAI, Chip Ganassi Racing Tease AI Data Project
MediaDailyNews, Laurie Sullivan - Thursday, May 21, 2026
The teaser, a video filled with innuendos, identifies the start of wh ...
- Google Warns Of The Coming '10x' Moment
Performance Marketing Insider, Laurie Sullivan - Friday, May 22, 2026
What does an AI first developer ecosystem look like, as developers attem ...
- Google Rediscovers Its Groove, Data Shows
Performance Marketing Insider, Laurie Sullivan - Thursday, May 21, 2026
Google is pulling in new partners like the U.S. Soccer Federation, whi ...
- Snapchat Updates Attribution, Focuses On App Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 20, 2026
Snapchat is in the process of updating its attribution model in ord ...
- 'Fandom' Was Undisputed Word Champion At Upfronts
TVBlog, Adam Buckman - Wednesday, May 20, 2026
Last week, the word "fandom" leaped to the forefront of the Upfront ...
- Microsoft Has Sought Ad Compatibility For Many Years
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 19, 2026
As companies attempt to give marketers greater compatibility between platforms, Microsoft Advertisi ...
- Publicis Acquires LiveRamp For $2.2B
MediaDailyNews, Laurie Sullivan - Sunday, May 17, 2026
The acquisition puts Publicis in another category for agencies that support addressab ...