Tag results for "media buying"
- Horizon Lands Petco MediaPetco previously worked with smaller, local shops on media duties. ...
- Adobe To Make DOOH Perform -- Is There A Place For Search?Adobe is working with telecom brands to determine when someone with a ...
- Delta Air Lines Switches From Zenith To PHD In EuropeDelta Air Lines has moved switched its European media account to PHD ...
- Hulu Launching Attribution Solution To Enhance Metrics, DataThe in-house attribution product will track consumers from when they view an ...
- Super Bowl TV Sales Near Sell-Out LevelWith three weeks to go, CBS says over 90% of its Super ...
- Judge Blocks Maryland Online Disclosure Law For Political AdsSiding with "The Washington Post," "Baltimore Sun" and other Maryland-area newspapers, a ...
- Media Auditor MMI Diversifies, Acquires Sponsorship ScienceMedia Management Inc., a leading auditor of media buys for big marketers, ...
- 'Omni' Channel Picks Up One More: Out-of-HomeThis week, the ad industry will take a major step toward so-called ...
- CBS: Nielsen Using 'Market Power' To Raise PricesCBS says Nielsen is using its "market power" to bundle services and ...
- Tomorrow's Data And Programmatic MetricsMarketers are ready for new metrics. Data scientists, developers and analysts may ...
- Where Does Advanced TV Advertising Fit In 2019?On the upside: addressable TV advertising has achieved decent scale -- around ...
- Will Microsoft Acquire Oath (Verizon Media Group)?Microsoft's love-hate relationship with advertising could prompt the company to more closely ...
- Amazon Struggles To Fulfill Orders And Other PredictionsAmazon has taken the No. 3 spot in digital advertising share, according ...
- What Facebook's Link To Google's Open Bidding Means For PublishersThe connection between the digital ad giants gives publishers access to more ...
- How Does Audience Buying Fit Into The Next Upfront?Jay Prasad, chief strategy officer, VideoAmp, the TV/digital advertising tech company, says ...
- Search Tops Digital Media Buys For Large Local AdvertisersSearch engine marketing ranked No. 7 on the entire list, but first ...
- NPR Releases Open Source Podcast Analytics TechRAD is an open source "method for sharing listening metrics from podcast ...
- Facebook Relaunches Search Ads As Small Test In U.S., CanadaThe "small" test is open to select advertisers in automotive, retail and ...
- Hyundai And Kia Call European Media ReviewHyundai and Kia are calling an international media review for Europe, Russia ...
- AA Awards Media Account To Goodstuff CommunicationsThe AA has awarded its GBP14m media account to Goodstuff Communications, "Campaign" ...
- U.S. Companies To Spend More Than $19 Billion On Third-Party Audience DataThe Interactive Advertising Bureau and the Data Center of Excellence released a ...
- Zenith Picks Up Expanded Lactalis Media AccountFrench dairy company Lactalis has consolidated much of its global media account ...
- AA Media Under Review, Marketing Director DepartingThe AA is carrying out its second media review in two years ...
- Online Fraudulent Traffic Increases 20% Leading Up To HolidaysAd-verification company Fraudlogix published recent data showing that the average percentage of ...
- Advertisers Lose Billions Of Dollars To Ad FraudEach time a bot scrapes a web page to check a competitor's ...
- Will Digital Advertising Ever Govern Itself?Advertisers don't have confidence in the media they buy. Everyone has their ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media software ...
- NBC To Reduce Ad Load, Lessen Reliance On Traditional MeasurementsThe network wants to design better ways for viewers to engage with ...
- NBCU To Launch New Contextual Advertising Media-Buying ProductNBCU's Contextual Intelligence will allow advertisers to align TV ads within NBCU ...
- GoCompare Calls Media-Buying ReviewInsurance comparison site GoCompare has called a review of its GBP40m media-buying ...
