- AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
AppLovin CEO Adam Foroughi announced this week that the company would dive ...
- Google DeepMind's Newest Video Model Lands On YouTube Shorts
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
YouTube's experimental text-prompt AI feature Dream Screen, which creates videos, is bei ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google Performance Max has become the hub of the company's advertising syste ...
- IPG Reversal On Principal Media-Buying Came Too Late For Some Pitches
MAD, Steve McClellan - Wednesday, February 12, 2025
The good news: the firm's principal buying unit is in full swi ...
- Reddit Finanical Growth Attributed To Performance Ad Revenue
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Reddit released earnings on Wednesday, highlighting its search features. The company's performan ...
- Google Testing AI To Determine Age Of Users
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google has announced the technique of using AI to determine a user ...
- Trade Desk Misses Q4, Stock Plummets
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2025
After 33 consecutive earning periods in which it met or exceeded financi ...
- Critical Shifts In Consumer Behavior Changing Paid Media Buys
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
Data released Tuesday suggests editorial sites are often overlooked and undervalued ...
- EU Commission Launches InvestAI Initiative, Urges Open-Source Approach
MediaDailyNews, Laurie Sullivan - Tuesday, February 11, 2025
The InvestAI initiative includes a European fund of EUR20 billion for ...
- Microsoft Ads Notified About Invalid Traffic, Junk Leads
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
An independent ad agency notified Microsoft it has encountered significant challenges wi ...
- Amazon Tests Product Shopping From Other Brand Sites
MediaDailyNews, Laurie Sullivan - Wednesday, February 12, 2025
Amazon said it is experimenting with helping customers find products from oth ...
- Musk-Led Group Makes Bid For OpenAI
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
"No thank you but we will buy twitter for $9.74 billion ...
- Cisco Webex COO: AI Agents Are About To Change Customer Service
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
AI agents will rapidly become the next customer-service support system for bran ...
- Programmatic Models Seeping Into Commerce Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, February 10, 2025
The evolution of online advertising and search has raised important questions abo ...
- Media Shops Merge To Form 'Mile Marker,' Focus On Growth Brands
MAD, Fern Siegel - Friday, February 7, 2025
PlusMedia and Cage Point merged. The new entity debuts with $500 milli ...
- Why Diverse Data Is As Critical As Diverse Media For Multicultural Audiences
MAD, Mario Carrasco - Sunday, February 9, 2025
Let's address the elephant in the room: Not all data is creat ...
- Google, OpenAI Back Nonprofit To Foster Online Child Safety
MediaDailyNews, Laurie Sullivan - Monday, February 10, 2025
Google, OpenAI and children's gaming platform Roblox are among the firms backi ...
- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- X Adds Magnite As A Programmatic Ad Seller
Publishers Daily, Ray Schultz - Sunday, February 9, 2025
Magnite will be a third-party seller of X ad inventory, reports st ...
- Super Bowl LIX Ad Buys Slide 2% To $800M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
For the game itself, an estimated $652.2 million in national TV advertisi ...
- Google's Emotional Super Bowl Ad: Talk To Gemini
MediaDailyNews, Laurie Sullivan - Thursday, February 6, 2025
Google's Super Bowl ad highlights a dad's love for his daughter a ...
- Google Search Wacky Rankings Closely Watched
Performance Marketing Insider, Laurie Sullivan - Friday, February 7, 2025
It's not some nefarious, underhanded trick to float older content to t ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- A Third Of Advertisers Struggle With Retail Media ROI
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
Skai's State of Retail Media 2025 explores critical industry shifts in reta ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2025
Code hidden in DeepSeek's application has been found with the capability ...
- LinkedIn Takes On TikTok With New Vertical Video Features
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
LinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Google Updates AI Principles Focused On Risk
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Google DeepMind's update to its Frontier Safety Framework outlines the ways ...
- YouTube Ad Growth Offsets Parent Google's Slide
MediaDailyNews, Laurie Sullivan - Tuesday, February 4, 2025
Ad revenue for YouTube provided some optimism for Alphabet in an otherwi ...
- Havas Expands Commerce Media With Channel Bakers Stake
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2025
The deal, Havas' first major investment since spinning off from Vivendi, ...
- Google Has 'Very Good Ideas' For Ads In Gemini
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 5, 2025
What is the future of monetization for Gemini other than a subscripti ...