- Publicis Acquires LiveRamp For $2.2B
MediaDailyNews, Laurie Sullivan - Sunday, May 17, 2026
The acquisition puts Publicis in another category for agencies that support addressab ...
- Pattison Media Debuts Platform For Programmatically Buying Radio
Around the Net In Media, Ray Schultz - Friday, May 15, 2026
Pattison Media, which runs 50 radio stations in Canada, has launched ...
- Automotive TV Spending Down 18% In April
Marketing Daily, Tanya Gazdik - Thursday, May 14, 2026
"The most recent growth story is unfolding across Spanish-language TV," iSpot.tv.'s Stua ...
- IAB Issues 'Project Eidos' Standards, Strives To Reduce Campaign Data Chaos
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The proposed standard will present an interoperable framework designed to work acro ...
- Albertsons Media Unveils 'Lifetime Value' Metric
MediaDailyNews, Laurie Sullivan - Thursday, May 14, 2026
The framework measures projected customer value over 52 weeks, enabling advertisers ...
- Rolling Stones Engage AI Deepfakes To De-Age Band In Latest Music Video
Performance Marketing Insider, Laurie Sullivan - Friday, May 15, 2026
Advertising and marketing are headed into a new era. One example ...
- Bundling YouTube: Upfront Pulling All Media Budgets - Linear, Social
TV Watch, Wayne Friedman - Thursday, May 14, 2026
At its Brandcast upfront, YouTube execs talked about the platform's content foundati ...
- Kimmel Avoided Trump Attacks In Upfront Monologue
TVBlog, Adam Buckman - Thursday, May 14, 2026
Jimmy Kimmel restrained himself from making his annual monologue at the Disn ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- Google Unveils Line Of AI-Enabled Laptops
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
Google unveiled agentic media-buying tools at its NewFront and debuted a n ...
- Amazon Shifts Strategy, Replaces Rufus With Alexa Shopping Agent
MediaDailyNews, Laurie Sullivan - Wednesday, May 13, 2026
Amazon has added Alexa to search results across its marketplace. A ch ...
- OpenAP Unifies Big Nine Member 'Outcome' Measurement
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
As brands push for more specific business outcome data, execs say silo ...
- WBD Upfront: New Ad Solutions, Real-Time Dashboard
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts ...
- Netflix's 'Formidable' Upfront Pitch
Television News Daily, Wayne Friedman - Wednesday, May 13, 2026
"If the last couple of years were about proving we're a durab ...
- Upfront Sports Market Advertising, Audience Scenarios
TV Watch, Wayne Friedman - Wednesday, May 13, 2026
Leveraging live sports viewership helps pull in higher ad revenue across ...
- The Audacity Of 'Baywatch,' Other Upfront Notes
TVBlog, Adam Buckman - Wednesday, May 13, 2026
Fox positions its new "Baywatch" as a drama, but it drew so ...
- Amazon Dynamically Changes TV Ads To Personalize Content
MediaDailyNews, Laurie Sullivan - Monday, May 11, 2026
"Dynamic TV creative" is the first Amazon Ads capability to automatically personali ...
- OpenAI Launches AI Services Outsourcing Company
MediaDailyNews, Laurie Sullivan - Tuesday, May 12, 2026
The new business made possible with the acquisition of Tomoro, an appli ...
- An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
ABC will boost its prime-time sports in the fall, bringing more "Mond ...
- Program 'Attention'? What About Media Buyers' 'Attention'?
TV Watch, Wayne Friedman - Tuesday, May 12, 2026
How much do those premium, scripted entertainment shows really factor into media-buyi ...
- New NBC 'Rockford,' Fox 'Stewie' Spinoff Enliven Monday Upfronts
TVBlog, Adam Buckman - Tuesday, May 12, 2026
The new "Rockford," slated to premiere next January and starring David Boreana ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Anthropic Takes On Local Search, Challenges Google
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Claude uses Google Maps and Places API to answer local queries, a ...
- NBC Upfront: New Prime-Time Shows, 'Outcome' Tools
Television News Daily, Wayne Friedman - Monday, May 11, 2026
As part of its upfront presentation Monday, NBCU announced it will sca ...
- Fox Corp. Q1: Core Ads +11%, Fox News Gains
Television News Daily, Wayne Friedman - Monday, May 11, 2026
Just ahead of its upfront presentation, Fox posted Q1 results for i ...
- Fox Upfront: More Unscripted, 'Baywatch' Reboot Coming Midseason
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
New shows have already inked upfront deals and sponsorship. "Baywatch" has be ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Made For Bill Duggan
Planning & Buying Insider, Joe Mandese - Friday, May 8, 2026
More than anyone I've known, Bill Duggan was made-for-advertising. I mean th ...
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2026
Trade Desk execs gave Q2 guidance for an 8% revenue gain Y ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...