Tag results for "media buying"
- IHeartMedia Buys Programmatic Audio Platform Jelli, Enhances Media BuyingJelli's platform allows for programmatic buying and selling of broadcast radio. IHeartMedia ...
- IPG's Cadreon Taps Neo@Ogilvy's Muzzy As President, North AmericaCadreon, the programmatic media-buying unit of IPG Mediabrands, has named Sean Muzzy ...
- Marketers Looking For New Data MetricsMany brands lack the proper metrics from data to prove that the ...
- Spot TV Measurement Improvements Should Not Equal An Accountability Black HoleIt is possible, therefore, for advertisers to hold media agencies and media ...
- Tremor Video DSP Inks New Deal With Alphonso, Expands TV RetargetingTremor Video DSP and Alphonso have had an exclusive partnership for the ...
- Centro Signs On 100 Agencies In 2018, Budgets 150 New Hires For 2019Centro's growth is partially driven by its platform Basis, which automates direct-to-vendor ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- DOJ Clears Holding Companies In Commercial Practices ProbeInterpublic Group, Omnicom, Publicis Groupe, WPP and MDC Partners all confirmed the ...
- Comscore Inks Deals With AMC, A+E For Cross-Platform Video SolutionThe deals with AMC and A+E expand CCR's measurement of cable channels. ...
- Weather's Influence On Demand Determines Media BuyingWeather influences the demand for Scotts Miracle-Gro products. Scotts has short windows ...
- Networks Sign Up For Comscore's Cross-Platform Metrics ProductMajor TV networks and OTT players will test Comscore's new cross-platform video ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital audio ...
- Oath Adding Programmatic Audio Inventory To Its DSPSoundCloud and TargetSpot will be the inventory sources for the programmatic audio ...
- ANA: Feds Want 'Meaningful' Cooperation For Media-Buying ProbeThe Association of National Advertisers has issued a follow-up report to last ...
- Can You Hear Me Now? Why Audio -- Not Voice -- Is Already The Next New ThingIn the battle of media format dominance, video still commands much of ...
- 63% Of CMOs Expect Advertising Budgets To Rise In 2019Study participants said they rely heavily on paid and organic search, website, ...
- ContentSquare, Dynamic Yield Partner To Identify Consumer IntentionsPartnership agreements are expected to increase as the shift to mobile and ...
- S4's Next Deal Coming 'Very Soon,' Sorrell SaysIn addition to content firms like the recently acquired MediaMonks, S4 Capital ...
- Cadent Launches Self-Serve Addressable TV Buying/Planning PlatformCadent says its platform covers 70 million addressable TV households -- nearly ...
- Co-Op Hands Media Account To Dentsu AegisThe Co-operative Group has handed its GBP50m media account to Dentsu Aegis, ...
- Agencies See Google Ads Connected TV CPMs Drop For AdvertisersGoogle Ads added a new category for tv under the "performance by ...
- Ancestry.com, USAA Launching Veterans Day CampaignsJWT is working with Ancestry, while Publicis and Catalyst are teaming with ...
- Why The Timing For Simulmedia's D2Cx Is Just RightBig startup ideas sometimes emerge before the marketplace is ready to embrace ...
- Simulmedia Creates DTC TV Buying PlatformThe platform is a bidding system that allows small daily minimum marketer ...
- GroupM Taps Omnicom, Yahoo Veteran For Global Trading PostMarc Bignell, GroupM's new global head of trading, is based in London ...
- Search: One-Third Of Brand Queries Experience Competitive Brand BiddingCompetitive brand bidding goes largely unchecked across search, and managing trademark infringements ...
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And RecallThe case studies illustrate the ways marketers can drive growth, lift, recall ...
- Telaria Launches Tool To Provide Video Intelligence To PublishersThe solution, TV Content Reporting, is a plus for advertisers. It could ...
- IAB Releases Advanced TV Attribution Buyer's GuideThe Buyer's Guide addresses the workflow of the attribution process, what to ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand DataA powerful new DMP providing "second-party" data from thousands of retailers and ...
