Tag results for "media buying"
- Irish Ad Agency Rebrands To Enter U.S. Market As Optimization, Performance SaaS SpecialistWe Are Bionic changed its name to Optily after a decade ...
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie SolutionNearly two years after it acquired big consumer data platform Epsilon f ...
- SMBs Ready To Restart 2021 Ad Budgets, Study ShowsLocal traditional media may see strong benefits. Several marketers at small and-medi ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV RatingsRoughly eight to nine episodes have aired among the top 20 prime-ti ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- Spotify Buys Locker Room Live Audio App Owner, Vevo Ad Inventory Now On FreeWheel PlatformSpotify plans to expand Locker Room's content and audience well beyond sport ...
- Newsletter Ad Network Debuts In South Florida, Set To Roll Out NationallyLetterhead Ad Network is designed to help writers and publishers build a ...
- DoubleVerify Integrates Brand Safety Further Into FacebookA third-party brand safety and suitability solution is now available to bran ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 MillionThe average unit rate in 2020 was $4.99 million, and there we ...
- Ad-Tech Firm TripleLift Acquired By Private Equity FirmTripleLift, a pioneering ad-tech company utilizing computer vision and machine learning ...
- Brands, Agencies Lay Out Addressable TV Priorities, ChallengesHalf of 500-plus brand and agency media buying decision-makers surveyed by Forrest ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic StartupLondon-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparen ...
- Yahoo Completely Revamps Its Web, Mobile Experiences In RelaunchYahoo is reimagining and redesigning its web and mobile experiences across ecommerc ...
- Local Media Growth Expected, But Not Enough To Counter 2020 DeclinesThis year's increases won't be enough to wipe out 2020's losses. T ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand ValuesAd Fontes Media is releasing a premium version of its media-bias cha ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity GraphFor the first time, NBCU will be offering "self-service" access to i ...
- NBCU Seeking Prime-Time Rates For Peacock AdsNBCU has made significant investments in making its streaming service an effecti ...
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad WorldMedia-buying data processor Hudson MX is introducing a new cloud-based media accounti ...
- Performance Data Making A Difference -- What Types And WhyHow often do marketers optimize for social commerce media spend? What too ...
- Traditional TV Ad Market Is Slowly Coming Back -- Will The Upfront Follow?Media agency execs are fairly sure TV networks will do everything possib ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And VideoCaptify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- NCAA's March Madness Is 'Virtually Sold Out'Overall, around 100 advertisers will participate in the tournament. Around 80% ...
- Automaker TV Spending, Impressions Decline In FebruaryToyota, which had a poignant Super Bowl spot, came out on t ...
- Mediahub To Host 'Diversity-Owned' Media DayCiting the need to close the gap between the share of ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' TooOne year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- COVID-19 Swamps Upfronts For Second Straight YearIn years past, this week would have been the first week ...
- Disney Ad Platform Boosts Data-Driven, Addressable DealsThis new way of doing business will be optimizable in real-time throu ...
- Alphonso Rebrands As LG AdsLG Ads will offer connected TV ad inventory on its smart ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study ShowsTwo-thirds of marketers in a White Ops survey experienced fraud in t ...
