Tag results for "media buying"
- FirstGroup Picks the7stars For GBP24m Media AccountFirstGroup has awarded its GBP24m-a-year media planning and buying account to the7stars. ...
- Nivea Reviews European Media, Wavemaker Is Not RepitchingNivea is reviewing its European media planning and buying account and the ...
- Quality Content Delivers, But How Can Advertisers Find It?The latest research shows a huge boom for view rates and dwell ...
- CBS/Viacom Would Dominate National TV Ad MarketStandard Media Index says a merger would give CBS/Viacom a 20.2% share ...
- WPP Will Not Pitch For Disney Global Media Account"Campaign" is reporting WPP will not pitch for Disney's $4bn global media ...
- UM Picks Up EMEA And Asia Pac Media Briefs From MattelInterpublic's UM is the big victor in Mattel's media review, "Campaign" reports. ...
- Microsoft Creates Blueprint For Successful Customer Experiences Backed By Data And AIInnovation is longer about creativity, but rather having the data and the ...
- Vodafone Global Media Account Down To A WPP vs Dentsu Aegis Shootout"Campaign" is reporting a review of the GBP400 Vodafone global media account ...
- Google Makes Real-Time Triggers Available For Sporting Events, Live TVThe automated tool allows advertisers to target display and video messages in ...
- LinkedIn Introduces Pricing Model To Align With New Marketing ObjectivesBrand awareness, website conversion and job applicants are the new objectives added ...
- OpenAP Selects Dataxu As Ad Targeting PartnerUsing dataxu's OneView software, advertisers can get "thousands of audience attributes, including ...
- Greenville, NC Switches Tourism Agencies After 31 YearsFrench/West/Vaughn was selected as the tourism group's agency after a review. The ...
- Apple Prime: Is It Time?As revenue growth from Google and stand-alone services slows, Macquarie Capital analysts ...
- Cass Out As MDC Realigns Media OperationsMDC Partners has formed a new network that aligns MDC Media Partners ...
- Report Finds Ad Fraud Approaching One-Fifth Of User TrafficInvalid or fraudulent user traffic now accounts for 18% of all user ...
- Eurostar Hands Global Media To WavemakerEurostar has handed its global media account to Wavemaker, "Campaign" reports. Dentsu ...
- How The 'Future 40' Are Transforming Real-Time MarketingProgrammatic continues to be one of several emerging technologies that are reshaping ...
- Zenith Media Report Shows Small Businesses Spend All Their Ad Budgets OnlineA report released Monday suggests that much of the growth in internet ...
- WarnerMedia Completes Upfront With Double-Digit CPM HikesWarnerMedia, which includes all Turner ad-supported networks, also saw increases in VOD ...
- Sadoun: Epsilon 'Completes Our Set Of Assets'Publicis Groupe CEO Arthur Sadoun says Epsilon will enable clients to "take ...
- LVMH Calls EMEA Media ReviewLuxury goods company LVMH is calling a review of its EMEA media ...
- Schwarzenegger Teams With Superconductor To 'Kick Gas'A new campaign for Veloz features actor Arnold Schwarzenegger in parody role ...
- Emptying The Cookie Jar With The Help Of AIWe should not lament the passing of the cookie -- but instead ...
- Google Prepares For Holidays With Smart Bidding, Local Campaign FeaturesOn Wednesday Google introduced several features, including one that automatically adjusts ad ...
- Presidential Advertising For 2020 Estimated To Hit As High As $10 BillionGiven Russian interference with Facebook in 2016, what kind of political ads ...
- Starbucks Switches Media To HavasStarbucks has ended its 19-year relationship with Manning Gottlieb OMD and has ...
- Duration Weighting Could Lead To Better CreativeDuration weighting provides an opportunity for the media and creative to be ...
- 3Q Digital Opens Offices In Dublin, Singapore With Prior Financial Backing3Q already supports about $1.3 billion in annual digital media spend on ...
- Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform AccessThe partnership gives TV buyers cross-platform access to more than 600 publishers ...
- The Untold Story Of The Humans Behind Artificial IntelligenceBeyond the advances in technology, it is easy to forget that AI ...
