- Berkshire Makes Rare Alphabet Tech Investment With $4.3B Stake
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Alphabet on Monday saw notable premarket stock gains after recent AI investmen ...
- Microsoft, Nvidia Invest Billions In Anthropic
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
As part of the partnership announced Tuesday, NVIDIA and Microsoft will inve ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...
- Bezos Startup Bridges Physical, Digital Data With Potential For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezo ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...
- Site One Taps Goodway Group To Handle Media
MAD, Fern Siegel - Thursday, November 13, 2025
The remit is to unify media, data and creative to expand t ...
- Tech Lab Unveils Framework For Agentic Media Buying
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
The proposed framework from the IAB Tech Lab is expected to chan ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- Adobe Makes Play To Be The Concierge Of AI Brand Services
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Adobe has further developed its agentic commerce strategy by creating a multimoda ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- Versant Starts 'USA Sports' Live Program Unit
Television News Daily, Wayne Friedman - Wednesday, November 12, 2025
USA Sports will house NASCAR, PGA Tour, Premier League, WWE, WNBA a ...
- Confessions from Manna Inc / Bridgeman Foods' Media Dir: Balancing Local vs. National Campaigns and Staying Agile
Brand Insider, Barbie Romero - Wednesday, November 12, 2025
Gina Sisk discusses the balance between local tie-ins and national campaigns a ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- PMG's Final Frontier: Data At The 'Speed Of Thought'
MediaDailyNews, Joe Mandese - Tuesday, November 11, 2025
The agency claims the recently acquired data enables its homegrown Alli syst ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Could Reddit Interactive Ads Reduce Zero-Click Search Stress?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 11, 2025
Reddit's "Interactive Ads" easily tie into conversations on the platform that m ...
- ANA Finds Minuscule 'Risk' In Programmatic Media Buys
Planning & Buying Insider, Joe Mandese - Tuesday, November 11, 2025
The analysis, part of the ANA's just-released update, also finds mostly neutr ...
- iHeartMedia Claws Its Way Back Up
Data & Programmatic Insider, Laurie Sullivan - Monday, November 10, 2025
A licensing deal with Netflix is being watched - allowing iHeartMedia ...
- Becoming Google's Best Friend To Save The Brand
MediaDailyNews, Laurie Sullivan - Friday, November 7, 2025
Brand suitability and setting up safeguards against trademark infringement are still concer ...
- ReachTV Taps Orange142 For Media Buying, Strategy
MAD, Fern Siegel - Thursday, November 6, 2025
The partnership unites data, content and context to drive measurable results f ...
- WPP Wins $720M Reckitt European Media
MAD, Steve McClellan - Thursday, November 6, 2025
The win is the second recent major win for WPP - ...
- Microsoft Focuses On Superintelligence, Forms New Team
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new team is part of the broader Microsoft AI division l ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- Tim Berners-Lee Warns AI May Make Web's Ad Model 'Fall Apart'
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Tim Berners-Lee, the inventor of the World Wide Web, warned that lar ...
- Perplexity Integrates 'Answer Engine' In $400M Deal With Snap
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
In a race to grab market share, Perplexity announced it will p ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- In Industry First, DoubleVerify Will Validate Non-Human Agent Traffic
MediaDailyNews, Laurie Sullivan - Tuesday, November 4, 2025
The new service will validate "declared AI" agents such as ChatGPT, Clau ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...
- Automotive National TV Spending Down 4.8% YTD
Marketing Daily, Tanya Gazdik - Sunday, November 2, 2025
Automakers are spending less on national TV, as seen in data fr ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...