- Netflix Wraps Upfront With 'Doubled Commitments'
Television News Daily, Wayne Friedman - Thursday, August 14, 2025
Netflix said its results were in line with expectations. Growing brand categori ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...
- Prime-Time Upfront +5% To $31B, CPMs Drop
Television News Daily, Wayne Friedman - Wednesday, August 13, 2025
Streaming platforms grew 17.9% to $13.2 billion vs. a year ago, whi ...
- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- Microsoft, OpenAI Feud Triggers Warning From Elon Musk
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
It's become a race to develop super AI capabilities and agentic agent ...
- How Digital Ads Survive An AI-Created Short-Term Dystopia
Performance Marketing Insider, Laurie Sullivan - Monday, August 11, 2025
Mo Gawdat, futurologist and former chief business officer for Google X a ...
- OpenAI Launches GPT-5, Integrates With Microsoft - Here's What Advertisers Should Know
MediaDailyNews, Laurie Sullivan - Friday, August 8, 2025
ChatGPT user agent activity surged 200% in July, with bots nearly doubli ...
- AppLovin's Adjust Data Shows AI Changing In-App Targeting
Performance Marketing Insider, Laurie Sullivan - Friday, August 8, 2025
The combination of AI in shopping apps lets brands key into behavior ...
- Google Isn't Weakening Web Traffic, Says VP Of Google Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Recent data and reports suggest Google AI features are destroying traffic ...
- Google Performance Max Gains Controls, Insights
Performance Marketing Insider, Laurie Sullivan - Thursday, August 7, 2025
Several Performance Max updates aim to boost performance and streamline ad managemen ...
- Mediaplus Group Wins Gore-Tex Media Account
MAD, Fern Siegel - Tuesday, August 5, 2025
First campaigns launch this fall, showcasing the brand's new technology. ...
- Yelp Co-Branded Ads Help Localize National Brands
MediaDailyNews, Laurie Sullivan - Wednesday, August 6, 2025
Yelp launched an ad unit that lets national brands like Pepsi a ...
- Snowflake Ventures, Capital One Ventures Invest In Agentic AI Unicorn
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The venture arms aims to build an agentic marketing platform called ...
- ChatGPT Reaches 700M Weekly Active Users
MediaDailyNews, Laurie Sullivan - Monday, August 4, 2025
The news comes as OpenAI is set to release GPT-5 sometime th ...
- OpenX Accuses Google of 'Rigging' Ad Auctions In Latest Lawsuit
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
OpenX filed a suit against Google alleging anticompetitive practices that manipulated auction ...
- Amazon Alexa+ Ads Will Test Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 4, 2025
Conversational search will change Amazon Alexa+ into more of an AI-based sear ...
- Marketers Gain Visibility Into AI Search Results
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
Adthena has spent decades building advanced auction systems for Google Ads. N ...
- OpenAI Flips Switch After Google Indexes Private Chats In Search
MediaDailyNews, Laurie Sullivan - Friday, August 1, 2025
Chatbot users have discovered that every question asked and every response giv ...
- Paramount Labels Upfront 'Consistent,' Says Streaming Represented 30%
Television News Daily, Wayne Friedman - Friday, August 1, 2025
During its Q2 earnings phone call with analysts, the company said spor ...
- Microsoft, Google, IAS Enforcing AI Ethics
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
As platforms built on AI continue to write, rewrite and build everythi ...
- Microsoft AI Supercharges Revenue, Up 18% To $76.4B
MediaDailyNews, Laurie Sullivan - Wednesday, July 30, 2025
Profits for Microsoft's Q2 2025 calendar year soared as revenue from i ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Amazon, Shopify Seen Using Code To Block AI Agents
Performance Marketing Insider, Laurie Sullivan - Thursday, July 31, 2025
Amazon, Shopify and other marketplaces have been spotted by tech experts embeddi ...
- NBCU Q2 Ad Revenue -7%, Peacock +20%
Television News Daily, Wayne Friedman - Thursday, July 31, 2025
Peacock posted a 20% increase in overall revenue to $1.2 billion, b ...
- Kroger Integrates Retail Media, Loyalty Marketing In New 'Full Funnel' Offering
MediaDailyNews, Joe Mandese - Wednesday, July 30, 2025
The new "Kroger Precision Marketing" unit combines the digital and in-store med ...
- Zuckerberg: AI Shows Signs Of Self Learning
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 30, 2025
The concept of "superintelligence" takes privacy to complex levels, with broader implicatio ...
- Acast And Magnite Form Programmatic Podcast Deal
Publishers Daily, Ray Schultz - Tuesday, July 29, 2025
The arrangement opens up 140,000 podcasts to programmatic buyers worldwide, the fir ...
- Streaming Ad Sales Grow 22% In Q2, Upfront Sees Spikes
Television News Daily, Wayne Friedman - Wednesday, July 30, 2025
Cable TV took the brunt of the rise in streaming - wi ...
- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...