- IAB Revises Ad Forecast, Shows Growth For Most Media
MediaDailyNews, Laurie Sullivan - Thursday, September 10, 2026
Cyclical events continue to drive strong ad growth during the first ha ...
- Rewiring The Web For Life Without Cookies
Performance Marketing Insider, Laurie Sullivan - Thursday, September 10, 2026
Autonomous functions will become the operating model, as generative AI gives bran ...
- Turns Out The Living Room Still Is The 'Electronic Hearth,' More Or Less
Planning & Buying Insider, Joe Mandese - Thursday, September 10, 2026
The most recent data from the ARF's DASH service finds 86% ...
- Ad Outlook Composite Improves On 'M&W' Upgrade
MediaDailyNews, Joe Mandese - Wednesday, September 9, 2026
Madison and Wall this morning upgraded its worldwide and U.S. ad-spending grow ...
- Google Closes Local Digital Gap For Retailers
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 9, 2026
Two updates can help brick-and-mortar stores attract local buyers and measure resul ...
- How Agentic Is Becoming RPA's Core
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 8, 2026
Agentic capabilities have become a major focus for independent ad and marketi ...
- Trade Desk Layoffs Follow Disappointing Financial Reports, Stock Declines
MediaDailyNews, Laurie Sullivan - Friday, September 4, 2026
The Trade Desk has cut its global headcount by about 15%, b ...
- Deutsch Wins Rippling Global Media Account
MAD, Fern Siegel - Friday, September 4, 2026
The agency is also handling the AI-management platform's campaign, already underway. ...
- Super Bowl Dominates Earned Media Pull, Not Other Events
Around the Net In Media, Ray Schultz - Thursday, September 3, 2026
Of all earned media generated by 11 brands, 57% was related ...
- Google AI Mode Prices Differ From Search For Same Items
MediaDailyNews, Laurie Sullivan - Thursday, September 3, 2026
Online brands may be hit hardest by Google's AI shift, as rece ...
- TikTok Forges NFL Partnership To Boost League's In-App Presence
MediaDailyNews, Colin Kirkland - Thursday, September 3, 2026
TikTok is looking to expand the NFL's presence across its platform v ...
- How Nvidia's Purchase Of Hugging Face Will Shake Up Ad Industry
Performance Marketing Insider, Laurie Sullivan - Friday, September 4, 2026
Nvidia confirmed Thursday it has entered into a definitive agreement to acqui ...
- Omnicom Shares Fall After Loss Of PepsiCo Account
Around the Net In Media, Ray Schultz - Wednesday, September 2, 2026
Omnicom Group saw its shares fall by about 5% in afternoon tra ...
- Reddit Pushes Longer-Form Video, Sets :15 View Goal
MediaDailyNews, Colin Kirkland - Wednesday, September 2, 2026
Reddit is introducing a 15-second optimization goal for "engaged video views," targeti ...
- Microsoft Changes Reporting Structure To Reflect Shift To AI
MediaDailyNews, Laurie Sullivan - Thursday, September 3, 2026
Microsoft says it will reorganize its reporting structure from three segments in ...
- Comscore Launches Human-Powered AI Practice, Draws From Massive Opt-In Panel
MediaDailyNews, Joe Mandese - Thursday, September 3, 2026
At a time when marketers seem transfixed on the "visibility" their bran ...
- Chatbot Traffic Rises 60% YoY
MediaDailyNews, Laurie Sullivan - Thursday, September 3, 2026
AmazonBot - used to index content and gather data to improve Ale ...
- Google Advanced AI Weather Forecasts Will Change Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, September 3, 2026
Google will now have the ability to predict changes in consumer behavi ...
- Big Screens, News, Reality Shows Lead Programmatic Ad Gains
Advanced TV Insider, Wayne Friedman - Wednesday, September 2, 2026
Amazon Fire TV has a leading 37% share of open programmatic ...
- SpaceXAI Brings Reasoning Technology Into Loyalty
MediaDailyNews, Laurie Sullivan - Wednesday, September 2, 2026
The goal is to help brands create personalized offers and increase redemptio ...
- Google Lets Users 'Import Memories' Into Gemini
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 2, 2026
Google now wants users' memories and chats imported from other chatbots in ...
- GOP Sues To Get Lower Ad Rates
Around the Net In Media, Ray Schultz - Monday, August 31, 2026
Republican Congressional committees have made an emergency filing with the U.S. Supre ...
- Amazon Deceived Advertisers, FTC Alleges
MediaDailyNews, Laurie Sullivan - Monday, August 31, 2026
The complaint alleges Amazon increased the prices that "more than one milli ...
- ANA Board: Do For Influencer What You Did For Programmatic Transparency
Planning & Buying Insider, Bill Duggan - Tuesday, September 1, 2026
Thus began a project resulting in a new ANA paper, "Influencer Marketin ...
- Networks Ramp Up New-Season Promos
Television News Daily, Wayne Friedman - Tuesday, September 1, 2026
CBS/Paramount+ on-air messaging drove 3.6 billion impressions the last two weeks ...
- Data Reveals ChatGPT Ads Not Performing
MediaDailyNews, Laurie Sullivan - Friday, August 28, 2026
Many agencies do not see the performance expected from ChatGPT Ads campaign ...
- Amazon Ads 'Back-To-College' Spans Digital, Physical
MediaDailyNews, Laurie Sullivan - Friday, August 28, 2026
Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading ...
- ChatGPT Ads Reaches $1B - Annualized - In 200 Days
MediaDailyNews, Laurie Sullivan - Monday, August 31, 2026
Several days after agencies took to LinkedIn to discuss that they we ...
- Ad Market Continues World Cup-Related Surge, Expands 11.9% In July
MediaDailyNews, Joe Mandese - Monday, August 31, 2026
As expected, the U.S. ad market continued to surge in July than ...
- Comcast Combines Silos, Opens Data Pipeline
Performance Marketing Insider, Laurie Sullivan - Monday, August 31, 2026
Tracer acts as a data layer behind Universal Ads' dashboard to combi ...