- Apple's Newly Appointed AI Search Lead Leaves For Meta
MediaDailyNews, Laurie Sullivan - Thursday, October 16, 2025
Ke Yang, who had recently been appointed to lead Apple's ChatGPT-like sear ...
- Supermarket Chain Hy-Vee Taps Dentsu's iProspect, Includes Bespoke 'RedMedia' Network
MediaDailyNews, Joe Mandese - Thursday, October 16, 2025
Hy-Vee's "RedMedia" retail media ad network is part of the remit, t ...
- The First Agentic Media Buy, More To Come
Planning & Buying Insider, Joe Mandese - Thursday, October 16, 2025
"It felt like you were watching the first banner ad being served ...
- Billions Of Dollars Invested In AI Deals And Hubs Worldwide
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
This week, financial investments from WPP Group, Google, Salesforce and others contin ...
- Microsoft Builds First In-House Image Generator
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
Microsoft's first text-to-image generator designed and developed in-house marks a significant st ...
- OpenAI Moves Into Erotica, Behind Age-Gated ChatGPT
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
OpenAI plans to roll out an age-gated ChatGPT for "erotica" in Decemb ...
- Confessions From Media Two's Assoc Dir Media & Strategy: Olympics Over Super Bowl, Testing, And Analytics
Brand Insider, Barbie Romero - Tuesday, October 14, 2025
Kelli Hashimoto, Associate Director, Media & Strategy, Media Two Interactive shares h ...
- Salesforce Expands Partnerships With OpenAI, Anthropic To Support Ads, Websites
MediaDailyNews, Laurie Sullivan - Tuesday, October 14, 2025
The companies are using the technology to build and deploy AI agen ...
- Weiler Leads Novus' Data Strategy
People on the Move, Fern Siegel - Monday, October 13, 2025
The new hire will overseeing AI, modeling and performance accountability. ...
- Nielsen: Marketers Struggle To Prove ROI Amid Data Fragmentation, Call For Unified Measurement
Research Intelligencer, Robert Williams - Tuesday, October 14, 2025
Incomplete data systems hinder decision-making and waste marketing resources. ...
- Albertsons Media Collective Partnership Links DOOH Campaign To In-Store Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, October 13, 2025
A recent partnership between Perion and Albertsons Media Collective combined purchase-based audien ...
- Perplexity Stops Accepting New Advertisers
MediaDailyNews, Laurie Sullivan - Friday, October 10, 2025
Perplexity's head of publisher partnerships Jessica Chan told companies at Advertising We ...
- Apple Must Adapt From Apps To Agentic, Former CEO Sculley Says
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
John Sculley, former Apple CEO and creator of the Pepsi Challenge ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- Google Works With Affirm To Support Agentic Commerce
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
Fintech company Affirm, known for its "buy now pay later" model, n ...
- UK Gets Strict, Labels Google 'Strategic Market Status'
MediaDailyNews, Laurie Sullivan - Friday, October 10, 2025
The "strategic market status" designation for Google enables the UK's Competition a ...
- PayPal Gives SMBs A Retail Media Network
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized business ...
- TikTok Updates AI Ad Tools, Offers Smart Campaign Creation
MediaDailyNews, Colin Kirkland - Wednesday, October 8, 2025
TikTok is making updates across its AI-powered ad features and tools includi ...
- MRC's Auction-Based Standards: An Inside Look
MediaDailyNews, Laurie Sullivan - Thursday, October 9, 2025
"The proposed framework seemed more about transparency and disclosure and not abo ...
- You Can't Spell Advertising Without AI -- Or, The Role Of The Media Engineer
Media Insider, Cory Treffiletti - Wednesday, October 8, 2025
Media engineer is the next evolutionary step up from media strategist, med ...
- YouTube Launches Program To Connect Advertisers To Third-Party Experts
MediaDailyNews, Colin Kirkland - Tuesday, October 7, 2025
YouTube's "Activation Partners" program will show advertisers trusted third-party partners known f ...
- Rethinking Attribution And Measurement In The AI Era
MediaDailyNews, Laurie Sullivan - Wednesday, October 8, 2025
For the AI era, Seedtag engineers developed a model that thinks li ...
- An Industry Push For Ad Auction Transparency Standards
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 8, 2025
OMD Worldwide execs approached the Media Rating Council nearly two years a ...
- Confessions from USIM's EVP, Media Integration: Podcasts, Testing, and Targeting
Brand Insider, Barbie Romero - Tuesday, October 7, 2025
Melissa Sierra shares her take on the brand vs performance debate, t ...
- Microsoft Leans On Amazon For Its Demand-Side Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 7, 2025
Microsoft is winding down its demand-side platform "Microsoft Invest" and has nam ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- OpenAI Strikes Chip Deal With AMD, Options A 10% Stake
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
OpenAI plans to power its next-generation AI infrastructure using multiple generations ...
- Mozilla, Index Exchange Launch New Privacy-Based Programmatic Model
Performance Marketing Insider, Laurie Sullivan - Monday, October 6, 2025
The programmatic ad model was designed to give advertisers access to Mozilla ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- Spotify Inventory Now Available Via Amazon, Yahoo DSPs
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
Spotify expanded access to its programmatic ad inventory through new partnerships wi ...