Omnicom Group saw its shares fall by about 5% in afternoon trade on Wednesday after PepsiCo said it was shifting its $1.7 billion global media account to Publicis
Groupe, Seeking Alpha reports. This is serious blow to Omnicom (which has worked with PepsiCo for decades). PepsiCo spent $1.7 billion on global net media in 2025, according to
COMvergence.
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