Tag results for "media buying"
- Microsoft To Shutter DSP, Formerly Xandr, Replace It With AIMicrosoft plans to shutter its demand-side platform, with the ad division informi ...
- Addressable TV Ad Industry Pitch Goes 'Elemental'As part of its upfront pitch in NYC this morning, trade gro ...
- Netflix Upfront Message: We Program For Everybody, EverywhereNetflix's new content announcements Wednesday hammered home the streamer's mission to ca ...
- Streaming Upfront Media Dollar Share Climbs To 32%In Q1 2025, linear TV ad impressions totaled 1.54 trillion - do ...
- Perion Acquires Advanced AI Company For About $65MThe acquisition of Greenbids expands Perion's addressable market with the ability ...
- Google Search Up 49% One Year After AI Overviews LaunchOne year after Google released AI Overviews, BrightEdge published data showing tot ...
- Analyst Believes Google AI Mode Will (Soon) Replace Traditional SearchAn analyst has made two predictions related to AI - that Goog ...
- From 'Ad Age' To In-House Agency: A Conversation With Jonah BloomIn advance of the upcoming ANA In-House Agency Conference, I sat do ...
- WBD Upfront: 'Storyverse' Content For Brands' Creative, New Ad PlatformsWBD is also starting up two new media platforms for advertisers: N ...
- Netflix Upfront: Ad Suite Reaches Critical Mass, 170M Viewers"People are watching our ad plans almost as much as they a ...
- Upfront With TelevisaUnivision: Ramping Up Brands, Young Audience FocusWhile some Q2 scatter reports by media buyers describe a weak marketplac ...
- Fox Has Upfront Faith In New Doc Comedy Adapted From PBS HitA medical comedy adapted from a PBS staple, and a drama seri ...
- Snapchat Brings Out Kid Cudi For Its First 'Under The Ghost' SessionSnapchat kicked off a live music series with music from rapper K ...
- Google Reportedly Develops Software AI Agent With Visual FeaturesAt one of its major events next week, Google is expected ...
- Upgraded Platform Is Designed To Speed Up the Ad-Buying ProcessPubMatic says its enhanced tool will support media buyers and publishers. ...
- Disney Launching 'ESPN' Streamer This Fall, Seeks Industry-Wide MeasuresThe ESPN streaming platform will initially be priced at $29.99 a mon ...
- Upfronts 2025: Live Content - The Biggest Brand TV Lure?Nearly half of NBCU's prime-time nights will feature sports in 2026. "Seven ...
- Peacock Was Standout Star At NBCU Streaming-First UpfrontPeacock got top billing at the NBCU Upfront, positioning NBCU as streaming-fir ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small AdvertisersThe joint venture will use large language models and generative AI ...
- Is 'MUM' Google's Term For Future AI Organic, Paid Monetization?MobileMoxie CEO Cindy Krum told Near Media that she thinks the multita ...
- The AI Upfront: Fixed Deals, Flexible Audience StrategiesThe upfront has long been a cornerstone of media buying — a ...
- Fox Premium Streamer Branded 'Fox One'Fox One will feature all news, sports, and entertainment content in o ...
- Sports TV Is A 'Rental' Business - Remedy? Buy The HouseLeaving the NBA will help WBD save around $300 million in annu ...
- Google Search, Chrome, Android Scams Thwarted By AIGoogle on Thursday began sharing how it uses AI to fight intern ...
- Meta Unveils 'Trending' Ad Formats For Reels, ThreadsAhead of its NewFronts presentation, Meta announced it is testing "Trending Ad ...
- Former Ads Boss Jerry Dischler Leaves GoogleJerry Dischler, president of cloud applications and former Google Ads boss, h ...
- GAI Performance Jumps For Media Buyers On The Open InternetPubMatic has upgraded its tech suite for buyers to streamline every sta ...
- CBS Gets Jump On Upfront Week With Fall-Season NewsA one-camera workplace comedy set in a DMV office, and a made-for-netwo ...
- Global CTV Investments Rising, But 66% Of Buyers Still On SidelinesLooking for motivation to spend more on CTV, 51% of media buye ...
- 4A's Appoints Justin Thomas-Copeland As CEOThe agency veteran succeeds Marla Kaplowitz, who is departing at the e ...
