- MRC Releases Second Phase Of OOH Standards, Includes 'Comparability' With Other Media
MediaDailyNews, Joe Mandese - Monday, July 28, 2025
The Media Rating Council has released a draft of "Phase 2" ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Microsoft Copilot Will Pull Data From Open Browser Tabs, Complete Tasks
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
Microsoft says this experimental version of Copilot Mode is a new w ...
- AI Google, OpenAI Narrative Shifts: What The Latest Data Reveals
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 29, 2025
A report from NP Digital reveals that AI-driven search overviews are n ...
- Disney Upfront: Big Gains In Streaming, Sports
Television News Daily, Wayne Friedman - Tuesday, July 29, 2025
Streaming accounted for 40% of total upfront volume for Disney. The compa ...
- Amazon Turns Off Google Shopping Ads
MediaDailyNews, Laurie Sullivan - Sunday, July 27, 2025
While Amazon has slowly reduced its presence in Google Shopping during t ...
- Google, Walmart Separately Set Off An AI Chain Reaction
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
Google and Walmart have released tools that will prompt major changes ...
- Google, Others Share How AI Creates Ikea Ad In Seconds Worth $100k
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
In the ad, an Ikea-branded cardboard box opens, filling a room wi ...
- YouTube Sees Gains From Strong Ad Spend
MediaDailyNews, Laurie Sullivan - Wednesday, July 23, 2025
Alphabet reported total revenue of $96.43 billion for Q2 - up 1 ...
- Criteo Strengthens Team To Build Agentic Commerce Platform
MediaDailyNews, Laurie Sullivan - Thursday, July 24, 2025
In its move toward an AI-assisted, agentic commerce platform, Criteo created t ...
- Google Seeks News Publishers For AI Initiative
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
Google is looking to work with about 20 national news organizations ...
- AI Agents Threaten DSPs, Microsoft Sees Incompatibility
MediaDailyNews, Laurie Sullivan - Tuesday, July 22, 2025
An advertising and marketing expert argues that AI will interrupt basic programmat ...
- Want To 'Read' Your Car? Now There's An App For That
Media 3.0, Joe Mandese - Tuesday, July 22, 2025
It's called the "Audi Reader," and it's a new object recognition technolo ...
- IPG Reports Declining Q2, Touts Future 'Agentic' Products -- Starting Today
MediaDailyNews, Joe Mandese - Tuesday, July 22, 2025
Media was the biggest drain in a declining quarter, but Interpublic ...
- Unified IAB Theory
Planning & Buying Insider, Joe Mandese - Tuesday, July 22, 2025
Just a week after establishing a beachhead in out-of-home measurement, the I ...
- Netflix's Upfront 'Nearly' Done, Ad Sales Double
Television News Daily, Wayne Friedman - Friday, July 18, 2025
Netflix expects "roughly double" the ad revenue in 2025 vs. the previo ...
- Fox Posts 'Double-Digit' Upfront Sales Hike
Television News Daily, Wayne Friedman - Monday, July 21, 2025
Fox has completed its 2025-26 upfront with "double-digit" ad sales gains acro ...
- Big Pharma Ad Changes In Upfront Deal-Making? Not Just Yet
TV Watch, Wayne Friedman - Monday, July 21, 2025
There was a potential threat that the Trump Administration was going ...
- Prisma Promotes Dorman, Kane
People on the Move, Fern Siegel - Thursday, July 17, 2025
The senior managers are veterans of Mediaocean. ...
- Amazon Personalized Journeys, Curated Wardrobes, Real-Time Costs
Performance Marketing Insider, Laurie Sullivan - Friday, July 18, 2025
As long as consumers are willing to share personal information with ...
- Streaming Upfront Ad Update: Now At 50% Plus Share?
TV Watch, Wayne Friedman - Friday, July 18, 2025
IPG Mediabrands' global chief negotiations office Dani Benowitz said half or mo ...
- Trade Desk Focused On CTV, Amazon DSP
TV Watch, Wayne Friedman - Thursday, July 17, 2025
Although The Trade Desk is seeing gains for joining one of t ...
- NBCU Wraps Upfront: Broadcast Rose 15%, Peacock Jumped 20%
MediaDailyNews, Wayne Friedman, Joe Mandese - Tuesday, July 15, 2025
NBCU said it has wrapped its 2025-26 upfront season, omitting a discre ...
- Google, Amazon Drive Q2 Ad Growth, TikTok Spend Falls 20%
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 16, 2025
Ad budgets grew in Q2 2025 vs. Q1 across Google paid searc ...
- Stronger AI, CTV Focus Expected For Second-Half 2025, Study Finds
Television News Daily, Wayne Friedman - Wednesday, July 16, 2025
In a new study from Mediaocean, 72% of media and marketing exe ...
- Will AWS Launch Its AI Agentic Marketplace?
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
As AWS heads into its annual summit this coming week, its worldwi ...
- Google Pays $2.4B To License AI Startup Tech - Stuff Movies Are Made Of
Performance Marketing Insider, Laurie Sullivan - Monday, July 14, 2025
Google stepped into the AI acquisition race Friday by agreeing to p ...
- Google's AI Growth Will Meet EU's Regulatory Code Of Conduct
MediaDailyNews, Laurie Sullivan - Friday, July 11, 2025
The EU has published a Code of Practice to help companies foll ...
- Why This Mattel Director Can Be Anything!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 9, 2025
What do attending nine schools in twelve years, glow-in-the-dark basketballs, and raisi ...
- Automotive Spending On National TV In June Falls Nearly 6%
Marketing Daily, Tanya Gazdik - Wednesday, July 9, 2025
Household TV ad impressions in June 2025 totaled 15.5 billion, down 25. ...