- DoubleVerify Collaboration Drives Media Quality, Ad Effectiveness
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Fraud-free ad inventory supported by safety and metrics that can analyze conte ...
- Google Scrapes Profit From Heavy Use Of Hidden Search Terms
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Google scrapes profit from advertisers through heavy use of hidden search term ...
- OpenAI Follows Perplexity Into AI-Based Web Browsing
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
OpenAI reportedly will soon release an AI-powered web browser, separately challenging Goog ...
- AI Agents Become Data Gatekeepers
MediaDailyNews, Laurie Sullivan - Thursday, July 10, 2025
Gartner predicts that by 2027, 85% of customer data will come throu ...
- Google, Microsoft Push Changes To Support Publishers
MediaDailyNews, Laurie Sullivan - Tuesday, July 8, 2025
Google and Microsoft have made significant changes in the ways they cou ...
- TV Network Market Glut: Midsized Cable Group Worries
TV Watch, Wayne Friedman - Wednesday, July 9, 2025
A+E Global Media - co-owned 50-50% by Walt Disney and Hearst ...
- National CineMedia Ad Issues Reflect 'Downbeat' Upfront: Analyst
MediaDailyNews, Wayne Friedman - Tuesday, July 8, 2025
National CineMedia is projected to be hit with lower ad revenue d ...
- Google Pressured By Publishers To Find AI Overviews Opt-Out
MediaDailyNews, Laurie Sullivan - Sunday, July 6, 2025
Google is being pressured by a group of independent publishers in t ...
- Programmatic Tool Protects Brands From Safety, Suitability Risks, Firm Says
Publishers Daily, Ray Schultz - Saturday, July 5, 2025
Assembly Control is designed to ensure more responsible programmatic buying. ...
- Americana The Beautiful
MediaDailyNews, Ben Grinspan - Wednesday, July 2, 2025
Start planning on how to mark America's upcoming - and likely ve ...
- Australians Face Search Engine Age Checks
MediaDailyNews, Laurie Sullivan - Tuesday, July 1, 2025
The security measures for Australians are based on an online safety regulatio ...
- Premium Streamers' Advertising/Promos Down 46% In First Half
Television News Daily, Wayne Friedman - Tuesday, July 1, 2025
Major brands that cut TV advertising include Amazon Prime Video, down ...
- Canada Rescinds Digital Services Tax
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2025
Canada withdrew its digital services tax set to take effect Monday th ...
- Google Gives Publishers New Ways To Monetize Content In Google Ad Manager
MediaDailyNews, Laurie Sullivan - Thursday, June 26, 2025
Offerwall, a monetization tool for publishers and developers in Google Ad Manage ...
- Perplexity's AccuWeather Data Deal Isn't About Rain And Shine
Performance Marketing Insider, Laurie Sullivan - Friday, June 27, 2025
Perplexity cofounder Aravind Srinivas announced a new feature that reminds users ...
- Microsoft Shared Results From Mercedes-Benz Showroom Ads Pilot
Performance Marketing Insider, Laurie Sullivan - Thursday, June 26, 2025
The online purchase "funnel is collapsing and becoming a tunnel," a Microso ...
- Media Matters Sues To Block FTC Investigation
MediaDailyNews, Wendy Davis - Tuesday, June 24, 2025
"Media Matters faces an ongoing campaign of retribution for exercising its Fir ...
- Mediaocean Taps McGrory To Head Prisma Media-Buying Platform
MediaDailyNews, Joe Mandese - Wednesday, June 25, 2025
Since joining Mediaocean as Chief Revenue Officer in 2016, McGrory has play ...
- Madison Avenue's Big Law Moment
Red, White & Blog, Joe Mandese - Wednesday, June 25, 2025
Omnicom's and Interpublic's capitulation comes just months after some of the nation ...
- How Gannett LocaliQ Took AI Voice Agent Conversational
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 24, 2025
LocaliQ GM Bill Scanlon believes AI-driven customer engagement is the future ...
- Retail Media Networks Transition Into Commerce Collectives
Data & Programmatic Insider, Laurie Sullivan - Monday, June 23, 2025
Swiftly found a way to aggregate the collective power of independent a ...
- Complex Questions Produce More CO2 From Chatbots, Study Finds
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
The more an AI model thinks, the more carbon it emits, ...
- Google Expands Commerce Media, Adds AI Tools
MediaDailyNews, Laurie Sullivan - Friday, June 20, 2025
Google's expanded commerce media suite gives brands and retailers AI-powered tools acro ...
- Criteo Debuts Programmatic Bidding For Retail Media
Publishers Daily, Ray Schultz - Thursday, June 19, 2025
Global ecommerce platform Criteo has launched technology for bringing programmatic buying ...
- Yahoo Co-Creates AI Tools With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertise ...
- Google Pushes Video Generation In YouTube Shorts
MediaDailyNews, Laurie Sullivan - Thursday, June 19, 2025
YouTube CEO Neal Mohan believes today's creators are the startups of Hollywo ...
- Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
Performance Marketing Insider, Laurie Sullivan - Thursday, June 19, 2025
As Pope Leo XIV laid out his priorities this week, he call ...
- Google Explains, Expands Gemini Models
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
Google has added general availability for 2.5 Flash and Pro and ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...