- An ABC First: All Scripted Shows Renewed, More 'Monday Night Football'
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
ABC will boost its prime-time sports in the fall, bringing more "Mond ...
- Program 'Attention'? What About Media Buyers' 'Attention'?
TV Watch, Wayne Friedman - Tuesday, May 12, 2026
How much do those premium, scripted entertainment shows really factor into media-buyi ...
- New NBC 'Rockford,' Fox 'Stewie' Spinoff Enliven Monday Upfronts
TVBlog, Adam Buckman - Tuesday, May 12, 2026
The new "Rockford," slated to premiere next January and starring David Boreana ...
- Walled Garden Targeting Solved? Truthset CEO Talks Trade Desk Collaboration
Data & Programmatic Insider, Laurie Sullivan - Monday, May 11, 2026
"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just li ...
- Anthropic Takes On Local Search, Challenges Google
MediaDailyNews, Laurie Sullivan - Friday, May 8, 2026
Claude uses Google Maps and Places API to answer local queries, a ...
- NBC Upfront: New Prime-Time Shows, 'Outcome' Tools
Television News Daily, Wayne Friedman - Monday, May 11, 2026
As part of its upfront presentation Monday, NBCU announced it will sca ...
- Fox Corp. Q1: Core Ads +11%, Fox News Gains
Television News Daily, Wayne Friedman - Monday, May 11, 2026
Just ahead of its upfront presentation, Fox posted Q1 results for i ...
- Fox Upfront: More Unscripted, 'Baywatch' Reboot Coming Midseason
Television News Daily, Wayne Friedman - Tuesday, May 12, 2026
New shows have already inked upfront deals and sponsorship. "Baywatch" has be ...
- Amazon, LinkedIn Team For B2B Inventory Ahead Of Upfront
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
LinkedIn brings its first-party audience data to Amazon Ads' streaming TV invento ...
- Made For Bill Duggan
Planning & Buying Insider, Joe Mandese - Friday, May 8, 2026
More than anyone I've known, Bill Duggan was made-for-advertising. I mean th ...
- Trade Desk Underwhelms Quarterly Results, Guidance: Stock Drops 15%
MediaDailyNews, Wayne Friedman - Thursday, May 7, 2026
Trade Desk execs gave Q2 guidance for an 8% revenue gain Y ...
- Google AI Now Powers And Automates Bids, Budgets
Performance Marketing Insider, Laurie Sullivan - Thursday, May 7, 2026
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered biddi ...
- IAB Highlights Agentic Adoption In Video Ad-Spend Report
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
Artificial intelligence has moved from experimental to operational in the past s ...
- OpenAI Opens Ad Platform To CPC Bidding, Self-Serve Buys
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
OpenAI also designed and launched measurement capabilities and a landing page wi ...
- Co-Viewing For The Big Screen: How Big A Deal Is This Now?
TV Watch, Wayne Friedman - Wednesday, May 6, 2026
TV still needs to up its game, despite what is still significa ...
- Will Kimmel Deliver A Trump Diatribe At Disney Upfront?
TVBlog, Adam Buckman - Wednesday, May 6, 2026
There is no reason to expect Disney to deny Jimmy Kimmel h ...
- Just The FACs, Ma'am: ANA Unveils Its Own New Ad Tax
MediaDailyNews, Joe Mandese - Tuesday, May 5, 2026
The new media-buying fee, called a "fractional advertising contribution," or FAC, wi ...
- Average Ad Value Of U.S. Google User Is $1,605
Performance Marketing Insider, Laurie Sullivan - Monday, May 4, 2026
The average U.S. user of Google generates about $1,605 per year ...
- OpenAI To 'Promote' Own Products Via Your Browser Cookies
MediaDailyNews, Laurie Sullivan - Friday, May 1, 2026
The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strateg ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Stagwell Promotes 'Agent Cloud' With New Toolkit
MAD, Steve McClellan - Wednesday, April 29, 2026
Designed for SMBs, the toolkit targets what the company says is t ...
- Google Unveils Brand 'Brief' Feature In AI Max
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2026
Among several tools introduced Thursday, the standout feature mirrors an agency servi ...
- Snapchat Brings Chatbot Ads To DMs
MediaDailyNews, Colin Kirkland - Tuesday, April 28, 2026
Snapchat is building on its "Sponsored Snaps" offering, inviting brands to r ...
- Omnicom Routinizes Agentic Buys, Compresses Media Supply Chain
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2026
"We've already tested the pipes and have been able to have mon ...
- Influencers Aren't Optional Anymore - They Are Critical to Any Good Media Plan
Brand Insider, Nate Levinson - Tuesday, April 28, 2026
Crossmedia's Managing Director, Head of Social writes, "Creators are far more th ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- Google Tests 'Ask YouTube' AI Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 28, 2026
An experimental feature announced in YouTube Labs enables site visitors to a ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Pinterest Brings Audience Data To CTV Through tvScientific
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Audience and performance data are reframing what CTV can do. It h ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...