Tag results for "media buying"
- Reference Points Line Up EverythingReference points line up everything. It is impossible to assess our situatio ...
- Google Launches 'AI Max For Search' BetaGoogle on Tuesday introduced a suite for search campaigns with one-click featur ...
- Renewals And Cancellations Are Hard To PredictAs next week's Upfronts draw near, the news of which shows wi ...
- Brands Can Buy Live Sports On Google's DV360 - And YouTubeThe move by Google's DV360 follows other major video platforms' efforts arou ...
- Google Updates AI Mode As Advertising Goes AgenticGoogle announcements today around AI Mode include addition of products and pla ...
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- Linear TV Advertising Delivers Worst ROI, Streaming Audio BestLooking across 11 media channels, marketing analytics firm Big Chalk says t ...
- All AI TV Advertising Needs For Creative, Measurement: Got A Bank Account?In this "redefinition of the category of advertising," Zuckerberg said, there's ...
- Scuderia Ferrari, IBM Reimagine AI App, Data ExperienceScuderia Ferrari HP redesigned its mobile app to bring nearly 400 milli ...
- Mastercard, Visa Building AI Shopping AgentsConsumers will soon delegate online shopping tasks to agentic agents, moving bran ...
- Mastercard Builds AI Agents, Lets Consumers Use Tokens To ShopMastercard is working with Microsoft and other AI companies to give agent ...
- Nielsen Benchmarks Ad-Supported At 72% Of All TV ViewingLinear TV had the bulk of ad-supported viewing at 58%, with streami ...
- How Much Will Sports Deal-Making Mean To The Coming TV Upfront?Some analysts expect there will be contraction of content on linear T ...
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- Google Brings Channel Reporting To PMaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- Madhive Places AI 'Intelligence Layer' Across Media ProcessMadhive, a unified operating system for local media, announced Wednesday the laun ...
- Taboola's Samsung Partnership Expands To More Devices GloballyThe multiyear agreement brings Taboola's News technology to more Samsung mobile devic ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- For A TV Journo, Upcoming Upfronts Are Grand EntertainmentEvery year, many question whether the mid-May upfront presentations are still necessa ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic InitiativesGiegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Microsoft Explains How It Made An Ad From AIIn the ad Microsoft co-created with generative AI, people's faces are n ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- Magnite Simplifies TV-Focused Platform To Attract Performance BizDisney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discove ...
- Yelp Shares Update To Its Lawsuit Against GoogleA judge rejected Google's attempt to dismiss the case, finding Yelp plausib ...
- Ross-Simons Selects Doner As Media AORDoner's remit is to increase brand share in the category ...
- Gauging Some Fairly Blatant Spin Heading Into The UpfrontNielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- Streaming TV Spend Sinks 26% To $493M, Disney+ GrowsDisney+ is one of the few streaming brands that has raised i ...
- Can Curation Transform The Digital Advertising Value Chain?At its core, curation is about control and quality - as i ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
