Tag results for "media buying"
- Google's Monopoly UnpackedGartner Distinguished VP Analyst Andrew Frank wrote to MediaPost that "many peop ...
- New Brand Survey: TV Upfront Ad Market Optimism?A survey by iSpot finds 16% of advertisers believe there will ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- When The Whole Is Lesser Than The Sum Of The PartsWeeks after WPP acquired InfoSum for an undisclosed sum, there still a ...
- 2025-26 TV Ad Upfront: On The Down Low?Another strange moment in a different marketplace could be occurring - t ...
- Advertising's Next New -- And Improved -- Title: The CAIOJust weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- Apple User Data Will Train Its AIApple has built a complicated plan to rely on user data ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, OversightAAM working groups formed last year have been instrumental in providing feedba ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024AI has been crucial in helping Google enforce policies and prevent b ...
- Apple Rebrands Advertising Business To Apple AdsApple dropped "Search" from Search Ads and rebranded its ad business ...
- Microsoft Copilot's AI-Driven Monetization For AdsPublishers now have access to a tool that monetizes ads in Copil ...
- Advertising Starts Linking AI Agents With Platforms, ModelsIntelligent AI agents with access to online chat history, critical information a ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity SolutionDuring its upfront pitch this morning, the networks-owned data and technology develop ...
- What Happens To Google Ads When AI Agents CollaborateSafe Superintelligence is the latest AI startup to gain backing from Goog ...
- Google, Meta Could See Retaliatory Tax On Digital Ads In EUEuropean Commission President Ursula von der Leyen said Europe could tax Google ...
- Uber Advertising Strategizes About Attention, Big Bites In CarrotsA study showed lift metrics produced the most surprising numbers. Ads view ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting TimeZaman was responsible for Google DeepMind's engineering and research productivity. ...
- Brandtech Collaborates With Google AI, Eyes Text-To-VideoThe Brandtech Group has announced it will integrate Google's video-generation model in ...
- Healthcare Brands Gain Support From CMI Media, Microsoft Advertising PartnershipAs tariffs on pharmaceuticals potentially threaten the industry, WPP's healthcare agency C ...
- GAI Search Will Decide What Customers NeedBrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Google Unveils AI That Gives Companies More Control Of Their DataAmong many innovations Google announced today at its Cloud Next conference ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
- There Ain't No Such Thing As A Cheap, High Volume CPMAd buys are a lot like lunch. There ain't no free one ...
- Nielsen Dominating Upfront Currency, Once AgainThat was the consensus at CIMM East this morning, which also suggest ...
- GAI Gets Hot, But Hallucinations Cooling AdoptionGenerative AI digital customer experiences are promising, but hallucinations remain a challen ...
- Creative Data Infused Into AI Agent, Newly Appointed Vidmob President SaysVidmob President Mark Mannino believes creative data has found a new ho ...
- OpenAI Search's Partner, Competitor: Microsoft CopilotMicrosoft launched Copilot Search in Bing on Friday to offer AI-powered summari ...
- TCA Cancellation: Consumer Press TV Issues Rising?For the second time in a row and possibly for the ne ...
- Who Ya Gonna Believe, Me Or Your Own Lying Bot?New research shows advanced AI models, including popular LLM agents, routinely l ...
