- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- When Google Ads Can Talk And Listen In AI Mode
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 18, 2025
The experimental feature, integrated into Search Live, allows users to ask comple ...
- Comscore Reveals Differences Between Mythical, Possible Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, June 16, 2025
Advertisers are chasing questions that prompt change. Can they rely on tru ...
- Dentsu, Criteo Team To Power Commerce Media Performance
MAD, Fern Siegel - Monday, June 16, 2025
The companies are consolidating retail audience data within Dentsu Connect. ...
- McDonald's Settles $10B Lawsuit With Byron Allen
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 16, 2025
It's unclear if the settlement incorporates any larger changes to McDonald's med ...
- Adobe Gains Visibility Into AI-Driven Traffic
MediaDailyNews, Laurie Sullivan - Monday, June 16, 2025
Features introduced Monday at Cannes enable businesses to monitor AI-driven traffic a ...
- Molson Becomes A Beta Sponsor Of Uber's 'Ride Offers'
MediaDailyNews, Laurie Sullivan - Tuesday, June 17, 2025
At Cannes Lions, Uber officially launched an in-house agency Creative Studio ...
- Reddit Turns 20 Years Of Conversations Into Performance Insights
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 17, 2025
Collective knowledge from more than 22 billion posts and comments across hum ...
- Amazon To Show Cannes How AI-Driven Campaigns Get Relevant
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
At Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- Meta AI Personal Chats Appearing In Public Search Feed
MediaDailyNews, Laurie Sullivan - Friday, June 13, 2025
Security and financial experts have noted that Meta AI makes private conversatio ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
Basis Technologies has overhauled its platform and data system to simplify ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?
Performance Marketing Insider, Laurie Sullivan - Thursday, June 12, 2025
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- Upfront Update: Prime/Freevee To Grow 30% To $1.8B
Television News Daily, Wayne Friedman - Thursday, June 12, 2025
In addition to steady gains from "Thursday Night Football," MoffettNathanson analyst Micha ...
- Cisco Systems Strengthens AI Foundation For Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Cisco Systems has built the pieces for a foundation enabling advertisers ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- PMG Acquires Momentum Commerce
MediaDailyNews, Joe Mandese - Wednesday, June 11, 2025
PMG continues its expansion, acquiring Boston-based Momentum and adding its team ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity Claims
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
The National Advertising Division questioned several productivity claims Microsoft made related ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIs
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
A Raymond James research note analyzes impressions and paid clicks - pa ...
- IAB Releases Invoice API Specs For Public Comment
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The draft represents "a unified, system-agnostic set of API specifications designed ...
- OpenAI Flags Privacy Concerns In NYT Copyright Case
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
OpenAI plans to appeal a copyright order brought by The New Yo ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year End
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
Moving from answers (several searches in one) to actions (an entire browsi ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- AI Search Ad Spend To Reach $26B By 2029
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
AI search ads will impact traditional search businesses and present challenges f ...
- SEO's New AI Models And Measurements
Performance Marketing Insider, Laurie Sullivan - Thursday, June 5, 2025
Marketers must adapt to a new world where Google is less releva ...
- Microsoft Questioned By French Authority For Driving Down Search Results: Report
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Privacy-focused French search engine Qwant has asked the French regulator to a ...
- New Reporting Module Intended To Help Media Brands Drive Revenue
Publishers Daily, Ray Schultz - Tuesday, June 3, 2025
Operative's AOS Insights provides a "unified intelligence layer," the company claims. ...
- At The Upfronts: What They Said, What It Means, And Why It Matters
Research Intelligencer, Steve Sternberg - Wednesday, June 4, 2025
The official start of the fall television season is still about fo ...