- Co-Viewing For The Big Screen: How Big A Deal Is This Now?
TV Watch, Wayne Friedman - Wednesday, May 6, 2026
TV still needs to up its game, despite what is still significa ...
- Will Kimmel Deliver A Trump Diatribe At Disney Upfront?
TVBlog, Adam Buckman - Wednesday, May 6, 2026
There is no reason to expect Disney to deny Jimmy Kimmel h ...
- Just The FACs, Ma'am: ANA Unveils Its Own New Ad Tax
MediaDailyNews, Joe Mandese - Tuesday, May 5, 2026
The new media-buying fee, called a "fractional advertising contribution," or FAC, wi ...
- Average Ad Value Of U.S. Google User Is $1,605
Performance Marketing Insider, Laurie Sullivan - Monday, May 4, 2026
The average U.S. user of Google generates about $1,605 per year ...
- OpenAI To 'Promote' Own Products Via Your Browser Cookies
MediaDailyNews, Laurie Sullivan - Friday, May 1, 2026
The shift moves OpenAI beyond organic growth to a commercialized ad/marketing strateg ...
- The 1% Solution: Media-For-Equity
Planning & Buying Insider, Joe Mandese - Friday, May 1, 2026
After half a century covering the media marketplace, I thought I h ...
- Stagwell Promotes 'Agent Cloud' With New Toolkit
MAD, Steve McClellan - Wednesday, April 29, 2026
Designed for SMBs, the toolkit targets what the company says is t ...
- Google Unveils Brand 'Brief' Feature In AI Max
MediaDailyNews, Laurie Sullivan - Thursday, April 30, 2026
Among several tools introduced Thursday, the standout feature mirrors an agency servi ...
- Snapchat Brings Chatbot Ads To DMs
MediaDailyNews, Colin Kirkland - Tuesday, April 28, 2026
Snapchat is building on its "Sponsored Snaps" offering, inviting brands to r ...
- Omnicom Routinizes Agentic Buys, Compresses Media Supply Chain
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2026
"We've already tested the pipes and have been able to have mon ...
- Influencers Aren't Optional Anymore - They Are Critical to Any Good Media Plan
Brand Insider, Nate Levinson - Tuesday, April 28, 2026
Crossmedia's Managing Director, Head of Social writes, "Creators are far more th ...
- Albertsons' Retail Arm Integrates Data Into Google, YouTube Advertising
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Albertsons Media Collective has brought first-party shopper data to YouTube and third-par ...
- Google Tests 'Ask YouTube' AI Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 28, 2026
An experimental feature announced in YouTube Labs enables site visitors to a ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- Pinterest Brings Audience Data To CTV Through tvScientific
MediaDailyNews, Laurie Sullivan - Monday, April 27, 2026
Audience and performance data are reframing what CTV can do. It h ...
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow foc ...
- PepsiCo CMO: Walmart Connect Turns Retail Media Into 'Launch Media'
MediaDailyNews, Rob Williams - Monday, April 27, 2026
MIAMI BEACH, FL -- The beverage giant's new model required more flexibili ...
- Walmart Connect Makes CTV Ad Inventory More Accessible
Performance Marketing Insider, Laurie Sullivan - Monday, April 27, 2026
Walmart's retail media division has two new pathways for brands to acce ...
- What's A Network - Without Scripted, Unscripted Shows?
TV Watch, Wayne Friedman - Monday, April 27, 2026
LightShed Partners media analyst Rich Greenfield posed the question: What if ...
- Stagwell Expands Partnership With The Trade Desk
Around the Net In Media, Ray Schultz - Friday, April 24, 2026
Stagwell has expanded its partnership with The Trade Desk to include t ...
- Advertising As A Service: The New Agency Compensation Model?
Media Insider, Maarten Albarda - Friday, April 24, 2026
With AaaS, you are selling capability and output. The client is n ...
- EU Watchdog Eyes Google Agentic
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Google CEO Sundar Pichai disclosed that 75% of new code that creat ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Yelp Unveils AI-Assisted Search Ads
MediaDailyNews, Laurie Sullivan - Friday, April 24, 2026
Yelp wants to become an integrated tool for advertisers as well ...
- Trusted Media Brands Employ AI To Tell 'One Clear Story' To Ad Buyers
Around the Net In Media, Ray Schultz - Wednesday, April 22, 2026
Revenue, research and insights teams at Trusted Media Brands (TMB) are usi ...
- EDO Offers Free AI Intel Platform To Advertisers, Agencies
Television News Daily, Wayne Friedman - Wednesday, April 22, 2026
EDO says the AI-enabled ChatEDO platform will help to remove "significant co ...
- IAB Tech Lab Launches Programmatic Governance Council
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
IAB Tech Lab has created a new industry body designed to bri ...
- Microsoft Boosts Agentic Web Ad Visibility
MediaDailyNews, Laurie Sullivan - Tuesday, April 21, 2026
Microsoft will expand query matching and personalize ads across Copilot, Bing a ...
- Google Automates Ad Security Risks
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 22, 2026
Google has introduced three agentic safety features that reduce advertisers' manual administrati ...
- New Programmatic 'Transparency' Initiative Excludes Advertisers
Planning & Buying Insider, Joe Mandese - Tuesday, April 21, 2026
Three years after the client-side began benchmarking programmatic transparency, the IAB Te ...