- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2025
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Loews Hotels Books New Engen As AOR
MAD, Fern Siegel - Friday, May 30, 2025
Loews owns and operates 27 hotel properties across the United States. ...
- Speciale To Depart TelevisaUnivision, Natividad Named New Sales Chief
Television News Daily, Wayne Friedman - Monday, June 2, 2025
Tim Natividad, who had been U.S. head of enterprise sales at TikTo ...
- Streaming Transparency: Prime Boosts Access, Issues Remain
TV Watch, Wayne Friedman - Monday, June 2, 2025
Amazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- Thank You For The 411
Performance Marketing Insider, Laurie Sullivan - Friday, May 30, 2025
Technology changes faster than a possible Google breakup, as closing arguments a ...
- AI Search, Tariffs To Influence Amazon 'Prime Day'
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
AI will become the tool to search for the best deals ahe ...
- Here's Why GroupM Is Now WPP Media
MediaDailyNews, Joe Mandese - Wednesday, May 28, 2025
Or so says a sizzle reel attached to a press release announci ...
- AI Turns Search Engines Into 'Yellow Pages'
MediaDailyNews, Laurie Sullivan - Thursday, May 29, 2025
Search engines are on their way to becoming the Yellow Pages f ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- FuboTV Offers Pause Ads For Programmatic, Biddable Platforms
Television News Daily, Wayne Friedman - Thursday, May 29, 2025
Ad-tech company ClearLine, owned by Magnite, is helping Fubo in this effor ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 28, 2025
OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
- This Just In... America 2.0
Red, White & Blog, Joe Mandese - Wednesday, May 28, 2025
This morning, CivicScience released new data showing social media outlets now a ...
- Canvas's Woolmington Experimented With AI - Here's What Happened
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 27, 2025
Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-bas ...
- Google's Brin Claims AI Works Better When Threatened
MediaDailyNews, Laurie Sullivan - Tuesday, May 27, 2025
Google co-founder Sergey Brin shared his take on how to get t ...
- McAfee CMO: Tips To Improve MMM Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 27, 2025
CMO Stephanie Fried wanted to blur the lines between real and fa ...
- Ad Serving, Personalized Visits: Where AI Will Take Advertisers
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
Google DeepMind this week announced VEO 3 AI Video Generation, which allo ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Brainlabs' Jeremy Hull Sees Through Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 23, 2025
Brainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...
- First-Half Network Ad Market: Majors Fall 2%
Television News Daily, Wayne Friedman - Friday, May 23, 2025
Analysts typically look to Q1 and Q2 market activity for insights ...
- Google Makes 'Biggest' Update To Smart Bidding
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
The same business bidding for ad space can now also open b ...
- Amid Inflation Concerns, Media Costs To Moderate This Year
MediaDailyNews, Joe Mandese - Thursday, May 22, 2025
Globally, media prices are forecast to rise only 3.9% this year, continui ...
- Napster Returns To Spotlight As New AI Company
Performance Marketing Insider, Laurie Sullivan - Thursday, May 22, 2025
If you've been following distributed networks, this GAI story became really interesti ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- AI Influences Brandtech Group's Focus On Decarbonization Across Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The Brandtech Group has made a "major" investment in emissions data speciali ...
- Costs Of Google Ads Rise As Conversions Improve
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 20, 2025
Google Ads are seeing improved conversion rates despite rising costs across near ...
- It's 10pm, Do You Know Where Your Agent Is?
Planning & Buying Insider, Joe Mandese - Tuesday, May 20, 2025
Remarkably, 8% of ANA members don't even know the difference between principal-bas ...
- Another CBS News Executive Departs: Are TV News Brands Staying?
TV Watch, Wayne Friedman - Tuesday, May 20, 2025
Corporate owner Paramount Global has been in talks with Donald Trump abo ...