Of all earned media generated by 11 brands, 57% was related to the Super Bowl, not to the rest of the schedule, MikeWorldWide found in a study, Sports Business Journal reports.
“The NFL is an eight-month platform,” said Bret Werner, a partner in MikeWorldWide. “You could argue it’s a 12-month platform. ... People activate the Super Bowl, and it is the
apex, but as we start the NFL season, where’s the program that kicks it off?”Read the whole story at Sports Business Journal »