Tag results for "earned media"
- No Apologies Necessary For This Kimberly-Clark Exec"I feel like sometimes as a female in the industry I ha ...
- Em-Power Your Self With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- Marketing All-Star: Tina MahalTina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To CannabisNBTV built a network to responsibly promote and sell alcohol and wi ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising ValueAgainst a possible slowdown of streaming growth, video streaming platforms bought, ...
- Nature Conservancy Taps CDR For DRTVThe assignment -- which includes media buying, digital marketing, earned media a ...
- Most Consumers Rarely Post About Brands On Social MediaBrands that promote their loyalty programs on social media likely will encoura ...
- Visably Details How To Measure Brand Performance In Search With These MetricsCustomers are more likely to learn about a brand and make ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions HigherSo far, there are many more TV commercials -- almost double ...
- The Media Value Of @realDonaldTrump's Last 30 DaysThe hypothetical price tag: $2,196,506. ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'"Google has taken hundreds of millions of dollars from us to adverti ...
- MDC Partners Launches Earned Media Analytics PlatformPRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Earned Media, Distractions May Count More In PoliticsEarned media is a trickier measure. Is this media exposure positive, negati ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company PerformanceBrands' messages need to change, said CMO Council Chief Content Officer T ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household DataCombining the data enables new options for ad detection and new measureme ...
- Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016The plan is for Biden's campaign to spend $220 million in fa ...
- The Buzz Surrounding Joe For President (No, Not That Joe)For a guy who announced his candidacy less than five months ag ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political AdsTruth in political advertising and earned media will remain a major the ...
- Theatrical Revenue Down On Lower National TV Ad Spending, More DigitalWith virtually all of the big holiday franchise films out in theater ...
- What's Red & Blue And A Toss-Up All Over: Bloomberg's Political Media SpendingMike Bloomberg's initial flight of paid political advertising buys backing his Presidenti ...
- Newswire Moves Into Earned Media Managed ServicesThe managed service focuses on performance-based marketing and is aimed at turni ...
- Make Your CMO Happy: Enhance Digital Marketing With Earned MediaInstead of crossing our fingers and hoping a customer with a gre ...
- HBO Celebrates 'Sopranos' With Mob NicknamesThe Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miran ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In CanadaThe contest was built into interactive digital display that allowed users ...
- IHOP Turns Itself Inside Out To Call Attention To Its BurgersTo get America to pay attention to its launch, and to pro ...
- Earned Media Gains Access To Improved Attribution, Analytics, MonitoringThe next generation of the Cision Communications Cloud became publicly available th ...
- Newsrooms Aim to Avoid 2016 Mistakes in 2020 CoverageThe media faces an even bigger challenge now - trying to cov ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media MetricsThrough smart TVs, Kinetiq says it can link TV brand exposures ...
- Political Advertising's Bigger Concern: Truth Of Video Or Images?As the presidential election season ramps up late this year and nex ...
- KEEN's Monumental Effort Steps Up Land ProtectionThe brand saw an opportunity to shine a spotlight on grass roo ...
