Tag results for "earned media"
- AI And Voice Queries Challenging Search TrafficHow can advertisers accurately monitor the incremental impact of media spend a ...
- Presidential TV Political Ads Just Took A Major Hit - What Now?The Harris campaign and associated Democratic groups spent a record $1.2 billi ...
- Mitsubishi Motors Canada Names NP Digital AORBuilding on earned media and analytics work, Mitsubishi Motor Sales of Cana ...
- IPG Unveils Interact Operating SystemIPG is calling the enhanced version of the platform unveiled in Februa ...
- Havas Lynx Launches Healthcare Influencer OfferingThe decision to launch the practice was partially based on agency resear ...
- TikTok Report Finds Amazon, NBA Earn Most Media Value From CreatorsTop-performing brands prioritize creator authenticity, brand alignment, and retention, according to ...
- Relevance Will Get You Further Than Attention AloneRelevance has always been the ultimate metric for success. Now we ha ...
- Brands Can Improve TikTok Creator Ads In Several WaysAds that show an influencer who demonstrates a product can help ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- Caire Beauty: A Start-Up Fights Its Way To RetailThe tiny company hopes to get Grownup Moisturizer in medicine cabinets everywhe ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From KantarTerms were not disclosed, but the sale includes political ad tracking un ...
- Patreon Reinvents Itself With New Look, Mobile App, Creator Features"We're no longer a membership company - we're a creator fandom company ...
- Candidates' TV Ad-Buy Meal: Does That Come With An On-Air Interview Side?Even wealthy candidates need earned-media exposure - something ad money can't bu ...
- After 4 Weeks, 'Barbenheimer' Remain Top 2 Box-Office FilmsThis unusual theatrical tag team of movies has now placed first a ...
- Live Music And Recording Brands: Are TV Ads Still A Thing?Live music concerts continue to rocket upward in terms of revenue a ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80MAmid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- Perhaps The Greatest Threat To DemocracyAs opaque as dark money is in paid media, what's its influen ...
- No Apologies Necessary For This Kimberly-Clark Exec"I feel like sometimes as a female in the industry I ha ...
- Em-Power Yourself With This Ocean Spray Director"The hardest thing that I've had to just learn and continue ...
- Marketing All-Star: Tina MahalTina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To CannabisNBTV built a network to responsibly promote and sell alcohol and wi ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising ValueAgainst a possible slowdown of streaming growth, video streaming platforms bought, ...
- Nature Conservancy Taps CDR For DRTVThe assignment -- which includes media buying, digital marketing, earned media a ...
- Most Consumers Rarely Post About Brands On Social MediaBrands that promote their loyalty programs on social media likely will encoura ...
- Visably Details How To Measure Brand Performance In Search With These MetricsCustomers are more likely to learn about a brand and make ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions HigherSo far, there are many more TV commercials -- almost double ...
- The Media Value Of @realDonaldTrump's Last 30 DaysThe hypothetical price tag: $2,196,506. ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'"Google has taken hundreds of millions of dollars from us to adverti ...
- MDC Partners Launches Earned Media Analytics PlatformPRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Earned Media, Distractions May Count More In PoliticsEarned media is a trickier measure. Is this media exposure positive, negati ...
