- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- Brands Can Improve TikTok Creator Ads In Several Ways
Research Intelligencer, Robert Williams - Thursday, December 7, 2023
Ads that show an influencer who demonstrates a product can help ...
- Hispanic Creators Become 'Authenticators' For PepsiCo Campaign
Marketing Daily, Colin Kirkland - Thursday, November 16, 2023
"'Multicultural' is in everything we do," Yumna Bahgat, PepsiCo's director of digit ...
- Caire Beauty: A Start-Up Fights Its Way To Retail
D2C Insider, Sarah Mahoney - Monday, November 13, 2023
The tiny company hopes to get Grownup Moisturizer in medicine cabinets everywhe ...
- MediaRadar Acquires Competitive Ad Tracker Vivvix From Kantar
MediaDailyNews, Joe Mandese - Thursday, November 2, 2023
Terms were not disclosed, but the sale includes political ad tracking un ...
- Patreon Reinvents Itself With New Look, Mobile App, Creator Features
MediaDailyNews, Colin Kirkland - Wednesday, October 4, 2023
"We're no longer a membership company - we're a creator fandom company ...
- Candidates' TV Ad-Buy Meal: Does That Come With An On-Air Interview Side?
TV Watch, Wayne Friedman - Wednesday, August 23, 2023
Even wealthy candidates need earned-media exposure - something ad money can't bu ...
- After 4 Weeks, 'Barbenheimer' Remain Top 2 Box-Office Films
MediaDailyNews, Wayne Friedman - Sunday, August 13, 2023
This unusual theatrical tag team of movies has now placed first a ...
- Live Music And Recording Brands: Are TV Ads Still A Thing?
TV Watch, Wayne Friedman - Tuesday, August 1, 2023
Live music concerts continue to rocket upward in terms of revenue a ...
- 'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
MediaDailyNews, Wayne Friedman - Sunday, July 23, 2023
Amid the "earned media" push, Warner Bros. spent a modest $10.6 milli ...
- Perhaps The Greatest Threat To Democracy
MediaDailyNews, Ed DeNicola - Thursday, June 29, 2023
As opaque as dark money is in paid media, what's its influen ...
- No Apologies Necessary For This Kimberly-Clark Exec
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 1, 2023
"I feel like sometimes as a female in the industry I ha ...
- Em-Power Yourself With This Ocean Spray Director
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, January 24, 2023
"The hardest thing that I've had to just learn and continue ...
- Marketing All-Star: Tina Mahal
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
Tina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- Nature Conservancy Taps CDR For DRTV
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
The assignment -- which includes media buying, digital marketing, earned media a ...
- Most Consumers Rarely Post About Brands On Social Media
Research Intelligencer, - Friday, July 1, 2022
Brands that promote their loyalty programs on social media likely will encoura ...
- Visably Details How To Measure Brand Performance In Search With These Metrics
Search & Performance Insider, Laurie Sullivan - Friday, March 18, 2022
Customers are more likely to learn about a brand and make ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- The Media Value Of @realDonaldTrump's Last 30 Days
MediaDailyNews, P.J. Bednarski - Thursday, January 14, 2021
The hypothetical price tag: $2,196,506. ...
- Google Accuses IAC/InterActive Of 'Deceptive Marketing Practices'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
"Google has taken hundreds of millions of dollars from us to adverti ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Earned Media, Distractions May Count More In Politics
TV Watch, Wayne Friedman - Thursday, October 1, 2020
Earned media is a trickier measure. Is this media exposure positive, negati ...
- CMO Council: 81% Of Brands See Increase In Earned Media, 1 In 5 Dissatisfied With Company Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 17, 2020
Brands' messages need to change, said CMO Council Chief Content Officer T ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measureme ...
- Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
The plan is for Biden's campaign to spend $220 million in fa ...
- The Buzz Surrounding Joe For President (No, Not That Joe)
Red, White & Blog, Joe Mandese - Thursday, January 16, 2020
For a guy who announced his candidacy less than five months ag ...
- 'Truth' In Advertising Struggles As Platforms Twitter, Spotify Reject Political Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 30, 2019
Truth in political advertising and earned media will remain a major the ...
- Theatrical Revenue Down On Lower National TV Ad Spending, More Digital
MediaDailyNews, Wayne Friedman - Tuesday, December 24, 2019
With virtually all of the big holiday franchise films out in theater ...