Tag results for "earned media"
- Theatrical Revenue Down On Lower National TV Ad Spending, More DigitalWith virtually all of the big holiday franchise films out in theater ...
- What's Red & Blue And A Toss-Up All Over: Bloomberg's Political Media SpendingMike Bloomberg's initial flight of paid political advertising buys backing his Presidenti ...
- Newswire Moves Into Earned Media Managed ServicesThe managed service focuses on performance-based marketing and is aimed at turni ...
- Make Your CMO Happy: Enhance Digital Marketing With Earned MediaInstead of crossing our fingers and hoping a customer with a gre ...
- HBO Celebrates 'Sopranos' With Mob NicknamesThe Twitter tipping point occurred when actors Lin-Manuel ("Lin the Man-uel") Miran ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In CanadaThe contest was built into interactive digital display that allowed users ...
- IHOP Turns Itself Inside Out To Call Attention To Its BurgersTo get America to pay attention to its launch, and to pro ...
- Earned Media Gains Access To Improved Attribution, Analytics, MonitoringThe next generation of the Cision Communications Cloud became publicly available th ...
- Newsrooms Aim to Avoid 2016 Mistakes in 2020 CoverageThe media faces an even bigger challenge now - trying to cov ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media MetricsThrough smart TVs, Kinetiq says it can link TV brand exposures ...
- Political Advertising's Bigger Concern: Truth Of Video Or Images?As the presidential election season ramps up late this year and nex ...
- KEEN's Monumental Effort Steps Up Land ProtectionThe brand saw an opportunity to shine a spotlight on grass roo ...
- Netflix's Undead Lifestyle Puts Life Into Season TwoIt abandoned conventional tactics and created the next trend its ladies wou ...
- Online Views Of Super Bowl Content Highest In 5 YearsSome 36 brands have released 108 pieces of Super Bowl ad creati ...
- 360i Launches PR Practice, Taps Allison's MartinThe practice will be headed by Corey Martin, who joined the agen ...
- Oh Henry! Creates New Bar For Those 4:25 MunchiesThe campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- Memo Creates Earned Media Insights Marketplace, Boosts Publishers' RevenueWith Memo, brands can take the URL for an article, plug ...
- U.S. Movie Box-Office Revenues Up 10%Box office revenues are up 10.2% through Nov. 28 vs. the sa ...
- Honda Acura TLX: Social + VR + AR = Success for AHMThe key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHMHonda was looking for a unique way to showcase its racing cho ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup SauceThey followed up with a debate about the name, with nominees li ...
- Midterms, A Tale Of Two Media Narratives: Healthcare Vs. 'Caravan'Less than two weeks before the midterm elections, Republicans have dramatically chang ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'Be the Match's objective going into 2019 is to determine the optim ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its HeritageTo be relevant again, the brand had to get back to wh ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience"Give a customer a solution that reduces their consumption, give them ...
- Fox Trims Trump Rally Air Time: How Long Will Reruns Deliver Ratings?Trump knows cable TV time means earned media time. But Fox ...
- Nike's Kaepernick Campaign Scores With Key Audience: UrbanitesIt's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- Cision Acquires ShareIQ To Search, Track Performance Of ImagesShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media ValueWhile the industry continues to debate the ROI of social-media influencers, Europe ...
- Searchmetrics Launches SEO Consulting Practice Based On DataSearchmetrics on Thursday launched a consulting practice to help brands and agenci ...
