- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Midterms, A Tale Of Two Media Narratives: Healthcare Vs. 'Caravan'
Red, White & Blog, Joe Mandese - Wednesday, October 24, 2018
Less than two weeks before the midterm elections, Republicans have dramatically chang ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Give a customer a solution that reduces their consumption, give them ...
- Fox Trims Trump Rally Air Time: How Long Will Reruns Deliver Ratings?
TV Watch, Wayne Friedman - Monday, October 15, 2018
Trump knows cable TV time means earned media time. But Fox ...
- Nike's Kaepernick Campaign Scores With Key Audience: Urbanites
MAD, Laurie Sullivan - Thursday, September 27, 2018
It's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- Cision Acquires ShareIQ To Search, Track Performance Of Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
ShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media Value
Digital News Daily, Larissa Faw - Thursday, July 26, 2018
While the industry continues to debate the ROI of social-media influencers, Europe ...
- Searchmetrics Launches SEO Consulting Practice Based On Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 14, 2018
Searchmetrics on Thursday launched a consulting practice to help brands and agenci ...
- TV Exposure Propels Trump's New Business
TV Watch, Wayne Friedman - Monday, November 27, 2017
President Trump has a new online business called TrumpStore.com that sells a ...
- The Art Of The Steel: Trump Jr Hypes Gun Silencer Company In Promotional Video
Mediapsssst, Richard Whitman - Wednesday, October 4, 2017
SilencerCo is reaping huge earned-media rewards from a promotional video Donald Tru ...
- Hurricane Coverage Delivers Earned Media For Trump Caps
TV Watch, Wayne Friedman - Thursday, August 31, 2017
President Trump was on TV wearing a white baseball cap with "US ...
- iQ Media, Lotame Join Forces To Aid TV Attribution
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
In a new deal announced Tuesday, IQ Media and Lotame are partneri ...
- Major News Drives Earned Media For TV Networks
Television News Daily, Wayne Friedman - Friday, April 14, 2017
Earned media continues to deliver benefits for media and entertainment brands. Rece ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- Brands Not Delivering On Content, Market Share Goes Unclaimed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Sophisticated search engine algorithms from Bing and Google look for "precise" answe ...
- What Happened Politically In 2016?
Red, White & Blog, Philip Rosenstein - Wednesday, January 18, 2017
MediaPost had its own political postmortem yesterday in Washington, D.C., bringing togeth ...
- CNBC Debuts On Google Home
MediaDailyNews, Laurie Sullivan - Friday, December 16, 2016
CNBC announced Friday the launch of @CNBC. The feature, available through Actio ...
- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- Working Backwards to Measure Influencer Marketing Success
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Influencer marketing campaigns are hard to measure because not only do th ...
- Rise of the Micro-Influencers
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
In a short time, influencer marketing has evolved to the point whe ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Trump Retains Earned Media Edge To End
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
Looking at a 12-month trailing period, Trump posted a $4.96 billion ...
- TV Networks Rethink Earned Media For Future Presidential Runs
TV Watch, Wayne Friedman - Friday, November 11, 2016
Presidential TV marketing and advertising can only take you so far. Ne ...
- Evolution of Media: Paid To Earned To Shared
Mobile Marketing Daily, Katherine Hays - Thursday, October 20, 2016
Mobile continues to change (and challenge) the landscape of traditional advertising. T ...
- Trump Is King Of Earned Media
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
For the month of August, Trump pulled in $509.3 million in earn ...
- Educational Behavioral Shifts Valuable For Marketers
Marketing Daily, Laurie Sullivan - Thursday, August 25, 2016
Marketers might need to rethink ways to reach higher-educated consumers, as discretiona ...