- The Art Of The Steel: Trump Jr Hypes Gun Silencer Company In Promotional Video
Mediapsssst, Richard Whitman - Wednesday, October 4, 2017
SilencerCo is reaping huge earned-media rewards from a promotional video Donald Tru ...
- Hurricane Coverage Delivers Earned Media For Trump Caps
TV Watch, Wayne Friedman - Thursday, August 31, 2017
President Trump was on TV wearing a white baseball cap with "US ...
- iQ Media, Lotame Join Forces To Aid TV Attribution
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
In a new deal announced Tuesday, IQ Media and Lotame are partneri ...
- Major News Drives Earned Media For TV Networks
Television News Daily, Wayne Friedman - Friday, April 14, 2017
Earned media continues to deliver benefits for media and entertainment brands. Rece ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- Brands Not Delivering On Content, Market Share Goes Unclaimed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Sophisticated search engine algorithms from Bing and Google look for "precise" answe ...
- What Happened Politically In 2016?
Red, White & Blog, Philip Rosenstein - Wednesday, January 18, 2017
MediaPost had its own political postmortem yesterday in Washington, D.C., bringing togeth ...
- CNBC Debuts On Google Home
MediaDailyNews, Laurie Sullivan - Friday, December 16, 2016
CNBC announced Friday the launch of @CNBC. The feature, available through Actio ...
- Post-Election, Trump's Earned Media Soars
Television News Daily, Wayne Friedman - Friday, December 9, 2016
Now that he is President-elect, Trump's overall earned media value is $752 ...
- Working Backwards to Measure Influencer Marketing Success
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
Influencer marketing campaigns are hard to measure because not only do th ...
- Rise of the Micro-Influencers
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
In a short time, influencer marketing has evolved to the point whe ...
- The Commoditization of Influencer Tools
Show Daily: Videos, Ross Fadner - Monday, November 28, 2016
There's a tremendous amount of commoditization in influencer marketing tools, Scott Linze ...
- Trump Retains Earned Media Edge To End
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
Looking at a 12-month trailing period, Trump posted a $4.96 billion ...
- TV Networks Rethink Earned Media For Future Presidential Runs
TV Watch, Wayne Friedman - Friday, November 11, 2016
Presidential TV marketing and advertising can only take you so far. Ne ...
- Evolution of Media: Paid To Earned To Shared
Mobile Marketing Daily, Katherine Hays - Thursday, October 20, 2016
Mobile continues to change (and challenge) the landscape of traditional advertising. T ...
- Trump Is King Of Earned Media
Television News Daily, Wayne Friedman - Wednesday, September 7, 2016
For the month of August, Trump pulled in $509.3 million in earn ...
- Educational Behavioral Shifts Valuable For Marketers
Marketing Daily, Laurie Sullivan - Thursday, August 25, 2016
Marketers might need to rethink ways to reach higher-educated consumers, as discretiona ...
- TV Is Strongest Influencer On Voting Behavior
Red, White & Blog, Philip Rosenstein - Monday, August 8, 2016
Across all age groups, 80% of registered voters are likely to ha ...
- The "Trump Effect" On Political Advertising
Marketing: Politics, Mark Lieberman - Friday, June 10, 2016
Skeptics suggest Trump's enormous use of earned (free) media has obviated politic ...
- Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
RTBlog, Tobi Elkin - Wednesday, June 1, 2016
Marketters need to adopt a programmatic marketing approach to take advantage ...
- Dear Facebook, You're A Media Company Now. Start Acting Like One
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
Mashable reports that while Facebook has always said it's a tech compan ...
- Donald Trump Dominates 'Earned Media'
MediaDailyNews, Wayne Friedman - Friday, May 6, 2016
Republican presidential candidate Donald Trump continues to score the highest "earned medi ...
- Political Ads Predicted To Hit $11.7 Billion In 2016
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2016
Borrell Associates has raised its political advertising revenue estimate for 2016 ...
- Borrell Predicts $350 Million More In Political Ad Spend
Red, White & Blog, Philip Rosenstein - Friday, April 1, 2016
A new report now estimates $11.7 billion in spending. Around $280 milli ...
- Trump Almost At $2 Billion In Free Media Coverage
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 18, 2016
The New York Times compared total ad spend so far with t ...
- Free Money Is Earning Elections
TV Everywhere, J. Max Robins - Wednesday, March 16, 2016
The tremendous multiple-state wins Hillary Clinton and Donald Trump enjoyed in Tuesd ...
- Paid, Owned, Bought & Sold: 'Earned' IPG Unit Golin Acquires Brooklyn Bros.
MediaDailyNews, Joe Mandese - Thursday, February 18, 2016
The Brooklyn Brothers, a fast-growing independent known for award-winning "paid" and "owne ...
- A Debate-Less Week Is Packed With TV Events
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 17, 2016
With the GOP primary in South Carolina on Feb. 20 and t ...
- Trump Dominates Election 2016 Media Coverage
Red, White & Blog, Philip Rosenstein - Wednesday, December 9, 2015
Of the 857 minutes of election coverage, Trump has grabbed 237 ...
- 3Q Digital Appoints Rob Garner Head Of Growth
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 19, 2015
3Q Digital, a Harte Hanks company, named Rob Garner head of growt ...