- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Through smart TVs, Kinetiq says it can link TV brand exposures ...
- Political Advertising's Bigger Concern: Truth Of Video Or Images?
TV Watch, Wayne Friedman - Tuesday, April 9, 2019
As the presidential election season ramps up late this year and nex ...
- KEEN's Monumental Effort Steps Up Land Protection
The MediaPost Cases, Nina Lentini - Friday, March 29, 2019
The brand saw an opportunity to shine a spotlight on grass roo ...
- Netflix's Undead Lifestyle Puts Life Into Season Two
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It abandoned conventional tactics and created the next trend its ladies wou ...
- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creati ...
- 360i Launches PR Practice, Taps Allison's Martin
MAD, Steve McClellan - Tuesday, January 29, 2019
The practice will be headed by Corey Martin, who joined the agen ...
- Oh Henry! Creates New Bar For Those 4:25 Munchies
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The campaign garnered 69MM+ earned media impressions across traditional and cannabis-oriented publication ...
- Memo Creates Earned Media Insights Marketplace, Boosts Publishers' Revenue
Publishers Daily, Melynda Fuller - Monday, December 3, 2018
With Memo, brands can take the URL for an article, plug ...
- U.S. Movie Box-Office Revenues Up 10%
MediaDailyNews, Wayne Friedman - Friday, November 30, 2018
Box office revenues are up 10.2% through Nov. 28 vs. the sa ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Midterms, A Tale Of Two Media Narratives: Healthcare Vs. 'Caravan'
Red, White & Blog, Joe Mandese - Wednesday, October 24, 2018
Less than two weeks before the midterm elections, Republicans have dramatically chang ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...
- Georgia-Pacific Goes From Product-centered To Providing Better Experience
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Give a customer a solution that reduces their consumption, give them ...
- Fox Trims Trump Rally Air Time: How Long Will Reruns Deliver Ratings?
TV Watch, Wayne Friedman - Monday, October 15, 2018
Trump knows cable TV time means earned media time. But Fox ...
- Nike's Kaepernick Campaign Scores With Key Audience: Urbanites
MAD, Laurie Sullivan - Thursday, September 27, 2018
It's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- Cision Acquires ShareIQ To Search, Track Performance Of Images
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
ShareIQ finds, analyzes and indexes original pieces of visual content, and i ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media Value
Digital News Daily, Larissa Faw - Thursday, July 26, 2018
While the industry continues to debate the ROI of social-media influencers, Europe ...
- Searchmetrics Launches SEO Consulting Practice Based On Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 14, 2018
Searchmetrics on Thursday launched a consulting practice to help brands and agenci ...
- TV Exposure Propels Trump's New Business
TV Watch, Wayne Friedman - Monday, November 27, 2017
President Trump has a new online business called TrumpStore.com that sells a ...
- The Art Of The Steel: Trump Jr Hypes Gun Silencer Company In Promotional Video
Mediapsssst, Richard Whitman - Wednesday, October 4, 2017
SilencerCo is reaping huge earned-media rewards from a promotional video Donald Tru ...
- Hurricane Coverage Delivers Earned Media For Trump Caps
TV Watch, Wayne Friedman - Thursday, August 31, 2017
President Trump was on TV wearing a white baseball cap with "US ...
- iQ Media, Lotame Join Forces To Aid TV Attribution
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
In a new deal announced Tuesday, IQ Media and Lotame are partneri ...
- Major News Drives Earned Media For TV Networks
Television News Daily, Wayne Friedman - Friday, April 14, 2017
Earned media continues to deliver benefits for media and entertainment brands. Rece ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- Brands Not Delivering On Content, Market Share Goes Unclaimed
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 16, 2017
Sophisticated search engine algorithms from Bing and Google look for "precise" answe ...
- What Happened Politically In 2016?
Red, White & Blog, Philip Rosenstein - Wednesday, January 18, 2017
MediaPost had its own political postmortem yesterday in Washington, D.C., bringing togeth ...
- CNBC Debuts On Google Home
MediaDailyNews, Laurie Sullivan - Friday, December 16, 2016
CNBC announced Friday the launch of @CNBC. The feature, available through Actio ...