Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'

The Challenge 

Amy Freese, director, strategic partnerships and multicultural growth, Be the Match (National Marrow Donor Program), told MediaPost’s Marketing:Health in September 2018 that the organization is battling brand awareness and working to convince people why they should be interested in becoming a donor. “We’re in the throes of ...

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