Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
- November 8, 2018
The Challenge
Amy Freese, director, strategic partnerships and multicultural growth, Be the Match (National Marrow Donor Program), told MediaPost’s Marketing:Health in September 2018 that the organization is battling brand awareness and working to convince people why they should be interested in becoming a donor. “We’re in the throes of creating …
