- SEO Tips To Offset Inflation In 2023
Inside Performance, Laurie Sullivan - Friday, December 23, 2022
As traditional and paid-media costs rise, SEO in particular has become t ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- Marketers Say Social Media, Video Content Is Most Effective
Research Intelligencer, Robert Williams - Friday, October 7, 2022
More than half of marketing decision-makers said social media content is valuabl ...
- B2B Buyers Favor Marketing Content Backed By Research
Research Intelligencer, - Wednesday, April 20, 2022
Well-researched content improves the likelihood that a purchasing manager will take ...
- GMC, A+E Partner For Hummer Documentary
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2022
The 60-minute film follows the General Motors employees who helped launch t ...
- Consumers View User-Generated Content As More Credible Than Ad Claims
Research Intelligencer, - Wednesday, January 12, 2022
More than half of marketers said their audiences tend to engage mo ...
- Streaming Forecast To Drive Content Spending Past $220 Billion
Research Intelligencer, - Monday, December 20, 2021
Comcast and Disney spend the most on content, including scripted content a ...
- Turning Customers Into Fans: Church's New Social Media Playbook
The MediaPost Cases, Lisa Singer - Thursday, January 13, 2022
As social platforms fragment, brands need to remain flexible in their pa ...
- Hubble Tests TikTok & the "EYES" Have It!
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 7, 2020
Flipboard has rolled out a native paid-content program introduced last year ...
- Gartner: Only 10% Of Brands Take Full Advantage Of Search
Inside Performance, Laurie Sullivan - Friday, October 18, 2019
Investments in paid media rose from 23% of the total marketing budg ...
- Verizon's Fios TV Adds Movies Anywhere Service
Digital News Daily, Karlene Lukovitz - Wednesday, October 9, 2019
The app enables access to movies and other paid content acquired fr ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A Challenge
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 7, 2019
The online marketplace removed gun-related products like "the $31.25 20-round Hornady Critic ...
- Earned Media Gains Access To Improved Attribution, Analytics, Monitoring
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 10, 2019
The next generation of the Cision Communications Cloud became publicly available th ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Digital News Daily, Laurie Sullivan - Monday, April 15, 2019
The Blue Fountain Media study analyzed the role of organic and pa ...
- Did Influencer Marketing Just Grow Up?
London Blog, Sean Hargrave - Thursday, November 29, 2018
From likes to CPM, influencer marketing is moving beyond followers to g ...
- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- D2C Goes Omni: HelloFresh's Next Level
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
It doesn't change recipes as frequently as subscription does. It's a one-o ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- End-to-End Is The Real Holy Grail: A Dell Use Study
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The team created end-to-end automation in paid media by building an ...
- Trump-Pence Campaign Seeks Money To Support 'Unhinged' Ad Paid For By RNC
Red, White & Blog, Joe Mandese - Friday, July 6, 2018
In a direct appeal to crowd-fund a paid media buy to distribu ...
- Publishers Discuss How To Build Successful Paid Content
Publishers Daily, Sara Guaglione - Wednesday, June 6, 2018
How can publishers build a subscription or membership product? Ask your reade ...
- Trump Sources Facebook Ad Exec As Proof Russia Didn't Meddle
Marketing Politics Weekly, Joe Mandese - Saturday, February 17, 2018
President Donald Trump enlisted comments by Facebook Vice President-Ads Rob Goldman ...
- Amazon Testing Alexa Sponsored Voice Ads, Report Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 2, 2018
Reports surfaced Tuesday that Amazon has been speaking to consumer products goo ...
- Big Media Companies Tease Their OTT Future
Video Insider, Alex Weprin - Monday, November 13, 2017
If there was one theme that would sum up the quarterly financi ...
- BuzzFeed Suggests Google Ad Platform Allows Advertisers To Target Racist Terms
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 15, 2017
BuzzFeed News ran an ad campaign targeted to keywords like "White people ruin ...
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The report analyzes success and failure by vertical and provides advice ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's lef ...
- How Will Marketers Acquire New Customers In 2017?
SearchBlog, Laurie Sullivan - Tuesday, February 28, 2017
Acquiring new customers isn't the biggest challenge. Some point to network ...
- Paid Advertising Making Dramatic Shifts, Study Finds
SearchBlog, Laurie Sullivan - Friday, December 30, 2016
Programmatic is not the shiny object in every campaign strategy. Despite t ...