Tag results for "paid content"
- SEO Tips To Offset Inflation In 2023As traditional and paid-media costs rise, SEO in particular has become t ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To CannabisNBTV built a network to responsibly promote and sell alcohol and wi ...
- Marketers Say Social Media, Video Content Is Most EffectiveMore than half of marketing decision-makers said social media content is valuabl ...
- B2B Buyers Favor Marketing Content Backed By ResearchWell-researched content improves the likelihood that a purchasing manager will take ...
- GMC, A+E Partner For Hummer DocumentaryThe 60-minute film follows the General Motors employees who helped launch t ...
- Consumers View User-Generated Content As More Credible Than Ad ClaimsMore than half of marketers said their audiences tend to engage mo ...
- Streaming Forecast To Drive Content Spending Past $220 BillionComcast and Disney spend the most on content, including scripted content a ...
- Turning Customers Into Fans: Church's New Social Media PlaybookAs social platforms fragment, brands need to remain flexible in their pa ...
- Hubble Tests TikTok & the "EYES" Have It!The sheltering-at-home lifestyle saw consumers watching more video than ever before, includi ...
- Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search TrafficFlipboard has rolled out a native paid-content program introduced last year ...
- Gartner: Only 10% Of Brands Take Full Advantage Of SearchInvestments in paid media rose from 23% of the total marketing budg ...
- Verizon's Fios TV Adds Movies Anywhere ServiceThe app enables access to movies and other paid content acquired fr ...
- Google Shopping Monitors Gun-Related Products, Search Engine Regulation Remains A ChallengeThe online marketplace removed gun-related products like "the $31.25 20-round Hornady Critic ...
- Earned Media Gains Access To Improved Attribution, Analytics, MonitoringThe next generation of the Cision Communications Cloud became publicly available th ...
- Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?The Blue Fountain Media study analyzed the role of organic and pa ...
- Did Influencer Marketing Just Grow Up?From likes to CPM, influencer marketing is moving beyond followers to g ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-So ...
- D2C Goes Omni: HelloFresh's Next LevelIt doesn't change recipes as frequently as subscription does. It's a one-o ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'Be the Match's objective going into 2019 is to determine the optim ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
- Trump-Pence Campaign Seeks Money To Support 'Unhinged' Ad Paid For By RNCIn a direct appeal to crowd-fund a paid media buy to distribu ...
- Publishers Discuss How To Build Successful Paid ContentHow can publishers build a subscription or membership product? Ask your reade ...
- Trump Sources Facebook Ad Exec As Proof Russia Didn't MeddlePresident Donald Trump enlisted comments by Facebook Vice President-Ads Rob Goldman ...
- Amazon Testing Alexa Sponsored Voice Ads, Report SaysReports surfaced Tuesday that Amazon has been speaking to consumer products goo ...
- Big Media Companies Tease Their OTT FutureIf there was one theme that would sum up the quarterly financi ...
- BuzzFeed Suggests Google Ad Platform Allows Advertisers To Target Racist TermsBuzzFeed News ran an ad campaign targeted to keywords like "White people ruin ...
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market ShareThe report analyzes success and failure by vertical and provides advice ...
- What The Heck Is 'Premium' Content?If everyone wants to claim the "premium" mantle, who and what's lef ...
- How Will Marketers Acquire New Customers In 2017?Acquiring new customers isn't the biggest challenge. Some point to network ...
- Paid Advertising Making Dramatic Shifts, Study FindsProgrammatic is not the shiny object in every campaign strategy. Despite t ...
