Consumers View User-Generated Content As More Credible Than Ad Claims
- by January 12, 2022
The Federal Trade Commission in October warned businesses they could face hefty fines for using fake online reviews and other deceptive endorsements in their advertising. The possibility of a crackdown on such content comes as many consumers say they rely on reviews from other people when making a purchase decision. …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
