Tag results for "branded content"
- Consumers Are Likely To Distrust AI-Created ContentSuspicions may be warranted because of the possible negative consequences of ...
- With New Products, Bose Orchestrates Marketing Through MusicLaunching its next-generation headphones and earbuds, the company relies on its va ...
- LinkedIn Lets Users Search For All Branded Content PartnershipsIn order to cater to creators and brands while boosting transparency arou ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't WorkMicrosoft is the latest to announce that Bing and LinkedIn will provi ...
- Brands Shifting Media Buys Into Product Placement, Study FindsSeventy percent of brands will look to shift around 10% of the ...
- Coca-Cola Creates Web3 Art Gallery With 'Masterpiece' NFT CollectionCoca-Cola is reinvesting in Web3 by taking its global Masterpiece campaign, whi ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce AnalyticsPublicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video FunnelScaling high-performing video ad creatives across paid social platforms is daunting ...
- People With Disabilities Find Representation On Social MediaCreatives with disabilities are providing brands with an authentic way to conne ...
- Hyundai Launches Campaign, Immersive Exhibit At Cannes FestivalThe campaign "emphasizes the transformative power mobility innovations can make in progressi ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad FormatAt the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Twitch Faces Backlash From Streamers After Branding Rule ChangesChanges to Twitch's branded-content guidelines could hinder content creators' ability to moneti ...
- Why Kraft Heinz Head Of Data Loves AI-Driven AnalyticsKraft Heinz has a new approach to creating and measuring creative. Conte ...
- Audi, MLS Highlight Players' Passion ProjectsThe first installment of the multiplatform series "Celebrating Impact" features Alejandro Bedoy ...
- Cirque du Soleil Highlights New 'ECHO' Show In Branded Roblox WorldCirque du Soleil Entertainment Group has partnered with Gamefam to launch "Cirq ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' OptionPulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivisionThe one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform ...
- Roku Sells Its 'Roku City' Screensaver, First Summer Deal With McDonald'sRoku says the restaurant chain will reach 40 million homes per mon ...
- Instagram's New Ad Policies Expand UGC Brand Partnership OpportunitiesInstagram announced on Tuesday that it is renaming Branded Content Ads ...
- Chevrolet Enlists Kara Swisher To Promote EVsRecorded from the privacy of her Chevrolet EV, each 90-second segment giv ...
- Cicis Pizza CMO's World Of Possibilities"Slowing down to speed up can be pivotal and just so impactfu ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning SpecialI've been able to really see the world and end up ...
- Dentsu Creative Launches New Entertainment Unit/Investment FundThe core of the new unit is Dentsu's previous Entertainment business, T ...
- Microsoft 365, Oreo Thins Film Features Working Dogs, Shows How To Avoid Office BurnoutThe short film, Return to Pawfice, was created to spread the wo ...
- Pinterest Partners With Louvre Museum, Expands On Content Creation StrategyThe partnership expands on Pinterest's strategy to create and stream original conten ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven"We learned it from the ground up, and we had nothing b ...
- Marketers Say Social Media, Video Content Is Most EffectiveMore than half of marketing decision-makers said social media content is valuabl ...
- Curious, Unrestrained & e.l.f.-ing Amazing!"There is no such thing as being able to not do wh ...
- Volvo Partners With YouTube CreatorThe effort is a first for the Swedish automaker, which aims ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success"It's in those moments where it's okay to say, okay, time ...
