- Consumers Are Likely To Distrust AI-Created Content
Research Intelligencer, Robert Williams - Sunday, October 1, 2023
Suspicions may be warranted because of the possible negative consequences of ...
- With New Products, Bose Orchestrates Marketing Through Music
Marketing Daily, Sarah Mahoney - Thursday, September 14, 2023
Launching its next-generation headphones and earbuds, the company relies on its va ...
- LinkedIn Lets Users Search For All Branded Content Partnerships
MediaDailyNews, Colin Kirkland - Tuesday, September 12, 2023
In order to cater to creators and brands while boosting transparency arou ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Search & Performance Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- Brands Shifting Media Buys Into Product Placement, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 17, 2023
Seventy percent of brands will look to shift around 10% of the ...
- Coca-Cola Creates Web3 Art Gallery With 'Masterpiece' NFT Collection
Digital News Daily, Colin Kirkland - Tuesday, August 15, 2023
Coca-Cola is reinvesting in Web3 by taking its global Masterpiece campaign, whi ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- Shoot, Test, Learn...Iterate: PetPlate's Short Form Video Funnel
The MediaPost Cases, Lisa Singer - Monday, October 2, 2023
Scaling high-performing video ad creatives across paid social platforms is daunting ...
- People With Disabilities Find Representation On Social Media
Research Intelligencer, Robert Williams - Wednesday, July 26, 2023
Creatives with disabilities are providing brands with an authentic way to conne ...
- Hyundai Launches Campaign, Immersive Exhibit At Cannes Festival
Marketing Daily, Tanya Gazdik - Wednesday, June 21, 2023
The campaign "emphasizes the transformative power mobility innovations can make in progressi ...
- Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format
Digital News Daily, Colin Kirkland - Monday, June 19, 2023
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Reward ...
- Twitch Faces Backlash From Streamers After Branding Rule Changes
Digital News Daily, Colin Kirkland - Wednesday, June 7, 2023
Changes to Twitch's branded-content guidelines could hinder content creators' ability to moneti ...
- Why Kraft Heinz Head Of Data Loves AI-Driven Analytics
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 30, 2023
Kraft Heinz has a new approach to creating and measuring creative. Conte ...
- Audi, MLS Highlight Players' Passion Projects
Marketing Daily, Tanya Gazdik - Monday, May 29, 2023
The first installment of the multiplatform series "Celebrating Impact" features Alejandro Bedoy ...
- Cirque du Soleil Highlights New 'ECHO' Show In Branded Roblox World
Digital News Daily, Colin Kirkland - Wednesday, May 24, 2023
Cirque du Soleil Entertainment Group has partnered with Gamefam to launch "Cirq ...
- TikTok Expands Pulse Ad Ecosystem With 'Premiere' Option
Digital News Daily, Colin Kirkland - Thursday, May 4, 2023
Pulse Premiere will invite advertisers to place branded videos alongside premium publish ...
- IPG's R&CPMK Named Exclusive Brand Integration Shop For TelevisaUnivision
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The one-year deal will leverage R&CPMK's proprietary UpstreamPOP brand integration platform ...
- Roku Sells Its 'Roku City' Screensaver, First Summer Deal With McDonald's
Television News Daily, Wayne Friedman - Wednesday, May 3, 2023
Roku says the restaurant chain will reach 40 million homes per mon ...
- Instagram's New Ad Policies Expand UGC Brand Partnership Opportunities
Digital News Daily, Colin Kirkland - Tuesday, May 2, 2023
Instagram announced on Tuesday that it is renaming Branded Content Ads ...
- Chevrolet Enlists Kara Swisher To Promote EVs
Marketing Daily, Tanya Gazdik - Wednesday, April 19, 2023
Recorded from the privacy of her Chevrolet EV, each 90-second segment giv ...
- Cicis Pizza CMO's World Of Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, April 18, 2023
"Slowing down to speed up can be pivotal and just so impactfu ...
- Diversity & Inclusivity- How This Kellogg Exec Starts Every Morning Special
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, February 22, 2023
I've been able to really see the world and end up ...
- Dentsu Creative Launches New Entertainment Unit/Investment Fund
MAD, Steve McClellan - Monday, February 6, 2023
The core of the new unit is Dentsu's previous Entertainment business, T ...
- Microsoft 365, Oreo Thins Film Features Working Dogs, Shows How To Avoid Office Burnout
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 2, 2022
The short film, Return to Pawfice, was created to spread the wo ...
- Pinterest Partners With Louvre Museum, Expands On Content Creation Strategy
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 24, 2022
The partnership expands on Pinterest's strategy to create and stream original conten ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- Marketers Say Social Media, Video Content Is Most Effective
Research Intelligencer, Robert Williams - Friday, October 7, 2022
More than half of marketing decision-makers said social media content is valuabl ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...
- Volvo Partners With YouTube Creator
Marketing Daily, Tanya Gazdik - Friday, September 2, 2022
The effort is a first for the Swedish automaker, which aims ...
- Learn, Pivot & Snack! A Hostess Exec's Recipe For Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, September 6, 2022
"It's in those moments where it's okay to say, okay, time ...