- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
Alexis Kerr is proof that great things can happen when you perseve ...
- Meta Focuses On 'Experiential Retail' With Ray-Ban Smart Glasses Pop-Up Store
MediaDailyNews, Colin Kirkland - Monday, November 11, 2024
The temporary "Meta Lab" pop-up store is open to the public ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- Meta Launches Safety Features To Protect Teens On Instagram, Prevent Sextortion
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Meta is continuing to introduce safety features to protect younger users a ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- Google, Microsoft Target Deepfakes
MediaDailyNews, Laurie Sullivan - Wednesday, July 31, 2024
Google and Microsoft - which support massive search engines and ad platfor ...
- Chick-fil-A Offers Rewards, Merchandise For Consumers Who 'Eat Mor Chikin'
Marketing Daily, Teresa Buyikian - Tuesday, July 23, 2024
The mischievous bovines are back to promote their favorite brand with n ...
- Psycho Bunny Apparel Launches Roblox Flagship Store
MediaDailyNews, Colin Kirkland - Tuesday, July 16, 2024
The men's fashion brand has partnered with immersive content creators Metaverse Gro ...
- WBD's truTV Makes Bigger Move Toward Sports
Television News Daily, Wayne Friedman - Wednesday, July 10, 2024
truTV will see a "significant" sports programming expansion in 2025, with prime-ti ...
- Paramount Saves: MTV, CMT, Comedy Content Shifted To Paramount+
TV Watch, Wayne Friedman - Wednesday, July 3, 2024
A company release says: "As part of broader website changes across Paramoun ...
- YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
Performance Marketing Insider, Laurie Sullivan - Friday, June 28, 2024
Some 65% of Gen Z describe themselves as video content creators, accordi ...
- Facebook Tests Automated Variations Of Branded Reels
MediaDailyNews, Colin Kirkland - Monday, June 24, 2024
Meta is testing a new creative option on Facebook Reels that tak ...
- TikTok Expands Symphony Ad Suite With Digital Avatars, AI Language Dubbing
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
TikTok has introduced new additions to its generative AI ad suite Symphon ...
- Microsoft Copilot+ PCs Released With Generative AI Capabilities
MediaDailyNews, Laurie Sullivan - Monday, May 20, 2024
A new category of Windows PCs designed for advertisers, creators and consume ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Volkswagen Partners With Warner Bros., Legendary Entertainment
Marketing Daily, Tanya Gazdik - Wednesday, April 3, 2024
The series is being released across Volkswagen and Godzilla x Kong's soci ...
- Users Now Able To Build Lego Games In Fortnite
MediaDailyNews, Colin Kirkland - Wednesday, March 20, 2024
Fortnite users can now design and create their own templates and Lego-brand ...
- Branded YouTube Series Drives Awareness For HIV Prevention
Marketing Daily, Les Luchter - Wednesday, February 21, 2024
Apretude's "Backseat Hotseat" shows comedian Phoebe Robinson having discussions designed to "g ...
- H&R Block's 'Responsibility Island' Turns Steamy Into Sensible
MAD, Fern Siegel - Wednesday, February 14, 2024
The reality TV parody features a group of young adults on ...
- Dick Wolf Owns 9 Prime-Time Hours With Brand-Extended Shows
TVBlog, Adam Buckman - Friday, February 9, 2024
By next week, nine hours of network prime time -- out ...
- Ford Enlists Actress Sydney Sweeney For Contest
Marketing Daily, Tanya Gazdik - Sunday, February 4, 2024
The contest aims to celebrate those who defy stereotypes to pursue the ...
- Merman Taps Ramos-Chapman To Direct Spots, Branded Content
MAD, Steve McClellan - Thursday, February 1, 2024
Ramos-Chapman is an American director, writer and actor known for writing, producin ...
- With 'Cosmetic Criminals,' E.L.F. Picks 'Mean Girls' Pockets
Marketing Daily, Sarah Mahoney - Tuesday, January 9, 2024
The cosmetics company is releasing a 15-minute true-crime parody on Amazon Freeve ...
- Slack Highlights New AI Features In A Comedic Musical
MediaDailyNews, Colin Kirkland - Tuesday, January 2, 2024
Slack's ad takes the form of musical comedy to highlight the company ...
- Report: Instagram Reels Outperformed All Branded Video Content On TikTok, Facebook
MediaDailyNews, Colin Kirkland - Wednesday, December 20, 2023
Instagram Reels outperformed TikTok clips, Facebook Reels and all other branded vid ...
- NBCU To Feature 1st Ad-Free NFL Quarter, Plus Shoppable Experience
MediaDailyNews, Karlene Lukovitz - Thursday, December 21, 2023
Sponsored content will replace standard ads. A shoppable ad driving viewers ...