Bombay Sapphire at Bacardi's Jaime Keller on leading
by example, the value of team work, and finding her dimmer switch.
I've had the opportunity to connect with and learn from executives of major brands at MediaPost's
Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I get to pull
back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the
way.
What makes someone want to go beyond just marketing a brand to actually building it from the inside out? For Jaime Keller, Brand Director of Bombay Sapphire at
Bacardi, it all goes back to her roots as an athlete—she’s competitive, driven, but most of all, a total team player. In this episode of Brand Insider: BTS, Jaime shares with Lisa Singer
how starting out on the agency side gave her the big-picture perspective she needed, but it was her desire to go deeper—to truly shape a brand from the inside—that led her to where she is
today. She also talks about leading through failure, the power of working as a team, and how she’s learned to find balance in her busy life without needing a week-long vacation to do it. Watch
the full conversation in the video above.
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