Tag results for "influencer marketing"
- Instacart Campaign Bottles Up Lemon And Tunisia For Limited Edition Cashback FragranceThe giveaway campaign for the Cashe fragrance highlights the company's credit car ...
- Meta Serves Up New Avatar Outfits With Tennis Star Naomi OsakaMeta has announced a collection of digital clothing in partnership with profession ...
- NBA Brand Sponsorship Deals Grew 10.5% To $1.4B This YearThe NBA has inked a total of 2,430 sponsorship deals for a ...
- Influencers And Creators Are Not Created EqualA creator with a solid content strategy can always outlive the flav ...
- How This Sloomoo Exec Is Embracing Her Power"They give some stats about women, people of color, diversity segments oft ...
- CMOs To Decrease Investments In Paid Search: Gartner StudyMarketing budgets compose 9.1% of total company revenue this year -- sti ...
- How This American Girl Exec Is Following Her Inner Star"Even though my boss is a woman, a lot of high-ups ...
- Floor & Decor On How Contractors, Installers Create Strong Campaign ResultsPeople First created a campaign with help from contractors and installers aft ...
- Ford Debuts Ranger Pickup Via Video Focusing On AuthenticityThe target is Gen X and millennials who have the disposable inco ...
- Tweet This: Influential Headed To The Beach At CannesIn partnership with Brand Innovators, it will take over the space ...
- Amazon Launches Video Shopping Feed, Allows Users To Shop As They ScrollThe in-app shopping feed, personalized with photos and videos, is now availab ...
- Maybelline, Pinterest Dial Up Mental-Health OffersThe beauty brand is working with Pinterest to encourage people to rea ...
- Chevy Chooses Environmentalist To Serve As Ambassador"The Great Lakes Litter Lady" will share her journey on social med ...
- GM Creates Video Featuring Influencers For GMC CanyonTheir adventures are chronicled in a 13-minute video, "Finding Nowhere." The proje ...
- Hypocritical? Biden Leverages Social Influencers While Supporting Potential TikTok BanBiden and other U.S. politicians shouldn't be able to have it bo ...
- Why Lilly Pulitzer Is Tripling Its Influencer BudgetWith sales up 13%, the fabled clothing brand is leaning into i ...
- Meta Moves And Implications For Influencer MarketingYou probably haven't seen a lot of articles about Meta's Branded Conte ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer SpendingInflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Brand Influencer Platform Launches Social Media Advertising Via Content CreatorsCreator-guided shopping platform LTK has launched a new ad solution that invit ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other EventsCelebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- WPP Continues Influencer Shopping Spree With Purchase Of ObviouslyWPP is on a shopping spree for influencer agencies. Just a we ...
- WPP Acquires Global Influencer Marketing Agency GoatGoat will join GroupM and merge with its influencer marketing solution IN ...
- Acadia Taps WPP Veteran To Build Out Its Influencer Marketing OfferingRebecca Yi previously served as marketing director at Village Marketing, an influenc ...
- Manscaped Grows Out Branding with OOHWhen the male grooming brand Manscaped has something big to say, y ...
- Taking The Plunge With My/Mochi's New CMO"I do as much as I can as a mother, and ...
- Jackson Named Aspire Marketing VP, Charged With Strengthening BrandJackson's remit is to oversee Aspire's brand innovation and market strategy. ...
- CeraVe Aims to Break Through Social Media's Skincare JungleWith a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can g ...
- Agency Network Features Virtual Influencer In Mixed-Reality SXSW ExperienceTo bridge the gap between the virtual and physical world, The Pl ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges CitedGlobal spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Wellness Media Outlet BFY Offers Influencers Cut Of Live-Shopping RevenueThe Better For You media outlet is introducing an influencer program th ...
