Tag results for "influencer marketing"
- Watchdogs Press FTC To Crack Down On Influencer MarketingThe Federal Trade Commission should step up efforts to discourage phony online ...
- Truman Repackages Cleaning Solutions With A Surprising Focus On Customer Service"We wanted to do something D2C, and as we studied the landscape, ...
- Connexity Acquires Skimlinks As Affiliate Marketing Consolidation ContinuesConnexity on Thursday announced the acquisition of Skimlinks, which helps to monetize ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skewed ...
- VW Enlists Hollywood Stunt Driver As Brand AmbassadorThe automaker created a 3-minute video explaining Foust's involvement with the br ...
- Look For The Helpers: How Influencers Have Joined The Fight Against COVID-19Tens of thousands of influencers from practically every nation have used their ...
- The 'Superspreaders' You WANT To MeetMarketers should seek out the one in 10 most influential consumers, who ...
- Content Studio, Backed By Horizon Media, Taps Influencer For Senior RoleInfluencer Ben Soffer has been hired as director of influencer marketing Blue ...
- Earth Day Messages Stress Urgency Of Global Climate, Warming ProblemsFridays For Future and agency Fred & Farid Los Angeles are launching ...
- Zoella Post For Miss Selfridge Banned By ASAThe well-known influencer -- Zoe Sugg or Zoella to her followers -- ...
- Lockdown Micro-Influencers: Digital Marketing's Hot New TrendMicro influencers were already growing in importance, but in lockdown they are ...
- COVID-19 Lockdown Is The Time To Hire Influencers And Their SmartphonesBig tv ad productions are impossible, so surely it is time to ...
- Former 'Billboard' Editor Nick Catucci Named EIC, 'Nofilter'A free, digital destination for and about influencers and creators, 'nofilter' helps ...
- Just In Time For The Weekend: IPG Lab's Future Of Pandemic Media SeriesIn a special series of podcasts focused on the impact of the ...
- Puppo's Unique Strategy Spikes Organic Search By 144%"Our target audience is people who care about personalization for their pets ...
- CDC, WHO Enlist Influencers, Including Melania Trump, Knox FrostWHO's campaign is geared to a Gen-Z audience and features virtual influencer ...
- Influencer Marketing 2020: First, Know Your AudienceGen Z and millennials are extremely active in the influencer space, but ...
- Influencers Generating Billions Of Social Media Interactions About COVID-19Since January, more than 1.4 larger influencers have generated more than 940,000 ...
- FTC Extends Comment Deadline For Endorsement GuidelinesJune 22 is the deadline for comments about questions like whether children ...
- Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 MessagesBrands can get their messages boosted by celebrities who, like the rest ...
- Virtual Influencers Set To Rise, 'The Drum' Predicts"The Drum" is introducing readers to the phenomenon of the virtual influencer, ...
- Agency Launches Campaign In Support Of Mom InfluencersMany of those influencers have been hurt financially because brands are canceling ...
- The Savvy Politician's Secret Weapon: Influencer MarketingWe're seeing influencer marketing strategies everywhere in the political world. Here are ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer CampaignsBeing duped into a fake influencer campaigns shows the need for authenticity ...
- Tea Purveyor's Influencer Marketing Duped Consumers, FTC SaysTea purveyor Teami duped consumers by failing to ensure its paid influencers ...
- New Bill Would Regulate Online Content Aimed At KidsThe proposed Kids Internet Design and Safety Act would prohibit websites from ...
- Seven-Year-Old Child Playing With Toys Is YouTube's Biggest EarnerNetimperative is covering research that shows what the top YouTubers earn and ...
- One-Third Of Social Influencers Buy Fake Engagement ActivityAlmost a third of social influencers are purchasing fake engagement activity to ...
- FTC To Review Influencer MarketingThe Federal Trade Commission is launching a review of its endorsement guides, ...
- Influencers Are Schooled -- Again -- In Staying LegalCan you believe it? The ASA has had to remind influencers, again, ...
