Tag results for "influencer marketing"
- Why Brands Need Creators To Stay RelevantThe creator economy is exploding, with one estimate that it will gr ...
- How This Taste Of Koko Founder Is Influencing The Marketing WorldWith no grand plan in mind, A Taste of Koko's founder, Ja ...
- How This Windsor VP Of Marketing Continues To InspireCatherine Seaton discusses the power of saying "yes" to new opportunities, embraci ...
- As TikTok Heads To Court, Another ByteDance App Surges In The U.S.The Lemon8 app has been described as a mix between Instagram a ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- Google 'Afterlifestyle' Influencer Plays On Warner Bros.' 'Beetlejuice'Google launched a series of ads introducing Bob, a popular "afterlifestyle" influence ...
- AI Simulates How Consumers Will Respond Before Ads RunUsing decades of survey-based research, Ipsos built a method that uses ...
- The TikTok Shop Effect In Search No One Wants To DiscussSocial media companies have turned into search engines, but brands and influence ...
- President Biden Hosts Content Creators At The White HouseWhite House officials met with content creators Wednesday to discuss issues ...
- Can 'Allbirds By Nature' Help Recapture The Brand's Former Glory?CMO Kelly Olmstead hopes the comeback campaign can re-energize former fans ...
- Looking For a Man In Finance? SkinCeuticals Uses TikTok Snark For Product LaunchL'Oreal's high-end skincare line is teaming up with the Gen Z influenc ...
- Economic Doubts Are Biggest Challenge For Financial PublishersPublishers that depend on affiliate revenue also are concerned about changes ...
- Influencers Migrate From Social Media To TV For New Talk ShowAs a member of an influencer-proof generation, I have never studied t ...
- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer MarketingInfluential will be aligned with consumer data unit Epsilon to better identi ...
- Ogilvy Creates Influence Shield To Address Controversial InfluencersThe agency considers Influence Shield as a risk-management service. ...
- Back-To-School Shopping Highlights Choices Of Social Media UsersAbout two-thirds of social media shoppers said they plan to buy somethi ...
- Will Paris Games Kick Off Year Of The Woman Athlete?As young athletes find their role as influencers, veterans like Simone Bil ...
- CeraVe's New Soap Opera Sells Drama-Free Face CleansersThe L'Oreal brand wants to take the drama out of daily skinca ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator RelationshipsTechnology from impact.com will enable live shopping platform HSN to recruit, engag ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates SummerThe Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Gimlet-Eyed Boomers: They're Skeptical Of Influencers And AdvertisingThe Boomers are a tough audience, especially when it comes to influencer ...
- Meta Tests Virtual AI Influencers On InstagramThe test of Meta's "AI Studio" platform will enable Instagram influencers ...
- Johnsonville Wants To Keep The Internet JuicyThe sausage company invites other brands to join the push for positiv ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand DealsTikTok is challenging Amazon Prime Day with its own sales event, whi ...
- KleinfeldAgain Woos A Different Kind Of BrideThe storied retailer moves into resale, hoping treasure-hunting shoppers will say y ...
- SmartSweets Low-Sugar ConquestThe fun and fruity startup has made it into 50,000 stores. ...
- CeraVe's Viral 'Conspiracy' Campaign Wins Social/Influencer Grand PrixThe campaign, led by Ogilvy PR has been one of the mo ...
- Kazakhstan Wins First Lion For Campaign That Helped Criminalize Domestic ViolenceThe Social Influencer campaign, orchestrated by GForce Grey on behalf of ultima ...
- Infiniti's QX80 Flagship Is 'Just Right'"Once you get inside this vehicle, it changes your perception of t ...
- Zola Says 'Fck It' To Outdated Wedding PressuresThe wedding-planning platform helps couples silence a toxic wedding culture and foc ...
