Tag results for "influencer marketing"
- SmileDirectClub Turns To Influencers, Data, TikTok, SearchSmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Counci ...
- Considering Working With B2B Influencers? Read This FirstTip #1: Influencer prowess is more than a number. ...
- It's the Real Thing: Coca-Cola's Data-Driven Director"You gotta just keep going, and [I'm] not sure how long I' ...
- L'Oreal's Tech Incubator Releases Innovations At CES 2022L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent t ...
- Deadmau5 Releases 1 Million Affordable NFTs; May Have Major Impact On Music, Ad IndustriesMusicians are taking advantage of the possibilities of the new NFT technolog ...
- Infiniti Enlists Sports Reporter Erin AndrewsPartnering with Andrews enables the brand to reach audiences that typically wouldn ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer JourneyGartner analysts predict changes in media, from mobile app tracking to h ...
- Summit Partners Invests $120 Million In Influencer Platform MavrckMavrck said the new funding will help accelerate the company's product expansi ...
- Savage X Fenty CMO: Making the Impossible Possible"Interviews, public speaking, those things are super scary for me...I was alwa ...
- Kids Are Biggest Influencers To Parents, Merkle Study FindsMerkle, a data-driven tech company owned by Dentsu, has released its 20 ...
- Consumer Reports Finds Shoppers Fear Fake Influencer ReviewsMost consumers have read reviews they thought were fake, and 26% a ...
- Study Reveals Big Pay Gap Between Black And White InfluencersThe study revealed that a 29% pay gap currently exists between whi ...
- Influencer Marketing Surges 42% To $13.8B In 2021The market is projected to expand at a more moderate 9%, risi ...
- Brands And Retailers Report Mixed Feelings On NIL Influencer DealsWith student athletes now legally allowed to monetize using their name, imag ...
- Shining a Light on Bayer's Game-Changing VPBayer's Denise Vitola was pressured to change her appearance early in h ...
- VW Names Soccer Star As Brand AmbassadorChristian Pulisic has a natural affinity for the brand, as his fami ...
- Social Posts Or Ads: How Do Consumers Want To Hear From Brands?A third of social media users engage with organic content from bran ...
- Sway Taps Marketing Veteran Camhi For Client Services RoleIn addition to cultivating strategic relationships with key clients Rebecca Camhi wi ...
- 5 Ways To Use Influencers When Social Apps Go DownFor example: Use an influencer's influence offline. ...
- Sway Group Launches Student Athlete Recruitment Site After NCAA Modifies NIL Rules"The NCAA's revised rules are great news for both brands and athletes ...
- TikTok Honors Top Creators With Discover ListTikTok's all-new Discover List: "Creators to watch, just for you," features ...
- Brands Struggle To Find The Right InfluencersAccording to Nielsen InfluenceScope, 86% of brands find it hard to fi ...
- FTC Warns Against Fake Reviews, EndorsementsThe FTC is warning hundreds of advertisers and agencies that running fa ...
- BFGoodrich Enlists Influencers With Pets To Promote SweepstakesThe influencers include "Loki the wolfdog," who has nearly 2 million followe ...
- Democrats Press For Curbs On 'Manipulative' Marketing Aimed At KidsThe Kids Internet Design and Safety Act would prohibit website operators fr ...
- TikTok Specialty Agency Launches Scholarship Program For Content CreatorsThe six-month program will school three "budding 'TikTokers'" on the state-of-the-art experti ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO"I've always been part risk taker, a bit impulsive...so actually, never fe ...
- Consumers Find Influencer Role Increasingly AttractiveBrands are throwing billions of dollars at online content creators, so t ...
- Gallery Media Debuts Podcast Series Featuring Influencer Arielle CharnasThe new weekly, "In House," will feature chats on fashion, family, parenti ...
- Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols"Morning Mantras" finds inspiration where many of us are: home. Nichols sa ...
