Tag results for "influencer marketing"
- Influencer Marketing In Need Of Industry StandardsToday's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. ...
- Influencer Marketing: There's A Lot To Clean UpAbout 74% of marketers still struggle with the return on investment from ...
- Havas Launches In-House Influencer TeamThe agency indicated the operation will work across all Havas clients to ...
- Celebrities Still Fail To Disclose Instagram AdsDozens of celebrities who hawk products on Instagram still fail to adequately ...
- Shift In Consumer Trust: Influencer Videos Drive Purchases, Study FindsThe shift in trust is the most surprising finding from the study, ...
- What Marketers Can Learn From The NBA FinalsNo industry needs to leverage real-time marketing quite like sports, an industry ...
- Who Do You Believe?More influential individuals, known as "information brokers," have a wealth of knowledge ...
- Influencer Content Can Drive Sales, Increase Basket SizeResearch by Colloquy found U.S. consumers were enrolled in 3.5 billion loyalty ...
- Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers Influencers create content that gives context and meaning to products they are ...
- Has Amazon Popped The Influencer Marketing Bubble?As Amazon prioritizes partnering with creators who can drive meaningful results, the ...
- StyleHaul Brings In YouTube Star TisdaleAshley Tisdale, a star of "High School Musical" and YouTube and social ...
- McDonald's Guide To Fighting Fake News Through Earning Trust"Campaign" is highlighting the key tactics that McDonald's CMO, Alistair Macrow, claims ...
- Rakuten Formally Launches Tool To Automate Disclosure Of Influencer EndorsementsRakuten Marketing has developed technology that helps advertisers automatically monitor bloggers and ...
- Instagram Is Top Platform For Influencers, But YouTube GainsThat's according to a new survey of around 300 influencers by social ...
- FTC Sends More Warnings To InfluencersThe FTC sent letters to 52 influencers and marketers, including Sofia Vergara, ...
- New Lawsuit Claims Fyre Organizers Tried To Quash Social Media CriticsJa Rule and Billy McFarland are also being sued for trying to ...
- U by Kotex Launches Fitness LineThe program aims to encourage honest dialogue about working out during one's ...
- Adidas, Puma And Dunkin' Donuts Among Companies Contacted By FTC Over Instagram AdsCompanies including Dunkin' Donuts, Puma, Chanel and Adidas, as well as celebrities ...
- engage:BDR Moves Into Social To Connect Brands With InfluencersThe self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporting ...
- Fyre Social Influencers Sued For FraudThree anonymous attendees filed a lawsuit in Los Angeles alleging breach of ...
- Social Media, Ecommerce Produce New Branding OpportunitiesSocial-commerce entrepreneurs are introducing a new set of marketing concerns and opportunities ...
- Email Named The Most Cost-Effective Way For Acquiring Customers, AgainYou wouldn't know it from researchers talking up influencers, but their figures ...
- Fyre Festival Failed To Disclose Deals With Social Media InfluencersVanity Fair got a hold of the leaked pitch deck for Fyre ...
- When Influencers Strand You In The CaribbeanJa Rule and Billy McFarland announced Fyre Festival which should have been ...
- Rating The Authenticity Of Influencers' FollowersFohr Card this week announced a rating system that lets brands see ...
- Insta-EscortsReality TV figures, YouTube stars, recording artists and others with huge followings ...
- FTC Wants Instagram Influencers Transparent, Sponsorship Money To DoubleBy 2019, the sponsorship money Instagram influencers pull in is on pace ...
- 600% ROI With Influencer MarketingConsumers in today's world are focused less on advertisements, and more on ...
- Will FTC Crack Down On Instagram Ads?The FTC recently warned around 90 Instagram influencers to disclose paid promoti ...
- FTC Fires Warning Shot On InfluencersMarketers are pushing the boundaries on acceptable practices in their social media ...
