- Publicis To Acquire Influential In Bid To Lead 'ID Driven' Influencer Marketing
MAD, Steve McClellan - Thursday, July 25, 2024
Influential will be aligned with consumer data unit Epsilon to better identi ...
- Ogilvy Creates Influence Shield To Address Controversial Influencers
MAD, Fern Siegel - Tuesday, July 23, 2024
The agency considers Influence Shield as a risk-management service. ...
- Back-To-School Shopping Highlights Choices Of Social Media Users
Research Intelligencer, Robert Williams - Friday, July 19, 2024
About two-thirds of social media shoppers said they plan to buy somethi ...
- Will Paris Games Kick Off Year Of The Woman Athlete?
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
As young athletes find their role as influencers, veterans like Simone Bil ...
- CeraVe's New Soap Opera Sells Drama-Free Face Cleansers
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
The L'Oreal brand wants to take the drama out of daily skinca ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Gimlet-Eyed Boomers: They're Skeptical Of Influencers And Advertising
Email Insider, Ray Schultz - Tuesday, July 2, 2024
The Boomers are a tough audience, especially when it comes to influencer ...
- Meta Tests Virtual AI Influencers On Instagram
MediaDailyNews, Colin Kirkland - Friday, June 28, 2024
The test of Meta's "AI Studio" platform will enable Instagram influencers ...
- Johnsonville Wants To Keep The Internet Juicy
CPG Insider, Sarah Mahoney - Friday, June 28, 2024
The sausage company invites other brands to join the push for positiv ...
- TikTok Goes After Amazon Prime Day With Exclusive Brand Deals
MediaDailyNews, Colin Kirkland - Thursday, June 27, 2024
TikTok is challenging Amazon Prime Day with its own sales event, whi ...
- KleinfeldAgain Woos A Different Kind Of Bride
Retail Insider, Sarah Mahoney - Wednesday, June 26, 2024
The storied retailer moves into resale, hoping treasure-hunting shoppers will say y ...
- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- CeraVe's Viral 'Conspiracy' Campaign Wins Social/Influencer Grand Prix
MediaPost Live, Steve McClellan - Thursday, June 20, 2024
The campaign, led by Ogilvy PR has been one of the mo ...
- Kazakhstan Wins First Lion For Campaign That Helped Criminalize Domestic Violence
MediaPost Live, Steve McClellan - Thursday, June 20, 2024
The Social Influencer campaign, orchestrated by GForce Grey on behalf of ultima ...
- Infiniti's QX80 Flagship Is 'Just Right'
Marketing Daily, Tanya Gazdik - Tuesday, June 18, 2024
"Once you get inside this vehicle, it changes your perception of t ...
- Zola Says 'Fck It' To Outdated Wedding Pressures
MAD, Fern Siegel - Monday, June 17, 2024
The wedding-planning platform helps couples silence a toxic wedding culture and foc ...
- 'L.A. Times' Debuts 'L.A. Influential,' Coverage Of Key People
Publishers Daily, Ray Schultz - Monday, June 3, 2024
The project includes profiles, essays, photography and video ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- TikTok Launches 'Change Makers Program' For Creators
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
TikTok today announced its "Change Makers Program," which highlights fifty international creato ...
- Credibility, Changing Audience Behaviors Are Key Challenges For News Media
Research Intelligencer, Robert Williams - Friday, May 10, 2024
Powerful creative tools such as generative artificial intelligence have led to concer ...
- Meta To Pay High-Profile Creators To Post In Threads
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Meta is offering influencers and high-profile creators $5,000 to post on Thread ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- Toyota Grand Highlander Campaign Runs AI-Powered Virtual Ads
MediaDailyNews, Laurie Sullivan - Monday, April 15, 2024
Toyota ran a campaign for the Grand Highlander using an AI-powered platfo ...
- TikTok Reportedly Developing Ad Deals For Virtual Influencers
MediaDailyNews, Colin Kirkland - Thursday, April 11, 2024
TikTok has reportedly been talking with advertisers about an AI-generated feature th ...
- TikTok Launches TV Ad Spot Opposing Potential Ban
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
The campaign features a range of supposed TikTok influencers and sellers w ...
- Genesis USA Offers Plenty Of Eye Candy
Marketing Daily, Tanya Gazdik - Tuesday, March 26, 2024
Genesis USA unveiled two new concept vehicles ahead of the New Yo ...
- Walmart-Backed Ibotta Files IPO, Launches Experiential Campaign
MediaDailyNews, Laurie Sullivan - Sunday, March 24, 2024
Ibotta, known for helping brands provide cashback deals to consumers, launched ...
- What Tarte's Bora Bora Faux Pas Tells Us About The Third Era Of Influence
MAD, Paul Greenwood - Monday, March 18, 2024
The backlash that Tarte received is a prime example of how we' ...
- RanaVerse Sets Up New Influencer Unit With Leaders In US, UK To Run It
MAD, Steve McClellan - Thursday, March 21, 2024
U.S. Vice President Natasha Zialor and UK Talent + Partnerships Manager Bec ...