Tag results for "influencer marketing"
- MediaMonks Buys IMA Influencer AgencyMediaMonks, owned by S4C, has acquired influencer agency IMA. "Campaign" reveals that ...
- Time To Call Out Influencers On TVOn social you need to add #ad -- but on tv, influencers ...
- S4 Capital's MediaMonks Merges With European Influencer CompanyDigital content firm MediaMonks is merging with IMA, the Amsterdam-based influencer-marketing company ...
- How Brands Can Thrive Amid Consumer DistrustUM found low confidence in the perceived "truthfulness" of virtually every information ...
- Gallery Media Group Builds Out PureWow, One37pmThis Saturday, PureWow is hosting its third annual "#PureWowHamptons," its largest experiential ...
- Micro-Influencers: Secret Weapon For Mid-funnel MarketingAs a sales feeder, as opposed to a salesperson, the influencer's role ...
- Are Avatars The Next Frontier In Influencer Marketing?Samsung is about to find out after signing up virtual influencer Lil ...
- ASA Reminds 'Love Island' Contestants To Be Clear On Influencer CampaignsThe ASA is offering "Love Island" contestants pre-emptive advice on the influencer ...
- The Sharp Sword Of Super Influencers"Earned media and public relations coverage is more influential for D2C brands," ...
- 5 Ways Brands Can Beat Influencer Marketing's Transparency CrisisAs the channel matures, it is time for marketers to follow some ...
- Microsoft Cites LinkedIn's Contribution During Earnings CallLinkedIn has been viewed as a stuffy B2B marketing platform, but with ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still face ...
- First Influencer Sanctioned For Promoting MedicineA social media influencer has become the first to be sanctioned by ...
- General Mills Enlists Rapper For Limited Edition BoxesGeneral Mills has partnered with rapper Travis Scott to appear on limited-edition ...
- Serena Williams Scores Wheaties Box CoverTennis icon Serena Williams is on the cover of a limited-edition Wheaties ...
- Sprite Partners With BET For 'Thirst For Yours'Sprite is launching a multiyear "Thirst for Yours" campaign that will highlight ...
- Del Monte Foods Picks Organic Growth Over AcquisitionCMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing ...
- Influencer Marketing Laid Bare On 'Love Island'?Time to switch to micro influencers and look beyond "likes" and "followers" ...
- 'Love Island' Contestants Found To Have Massive Fake FollowingsWho would have guess it? Turns out an investigation into the large ...
- How To Fix Influencer Marketing (Yes, It's Broken)Let's get real about influencers and stop trying to chase authenticity with ...
- Young Women See Straight Through Wannabe Influencers"Love Island" is upon us, but young women trust talent and authority ...
- Flavored E-Cigarette Manufacturers Warned Over Social Media AdsIn letters made public on Friday, the FTC and FDA tell e-cigarette ...
- Is Instagram's Free Ride Coming To An End?It looks like Instagram is going the way of Facebook, doesn't ...
- P&G Influencer Investigated For Not Flagging Sponsored PostsAdland has its first major example of an influencer being officially investigated ...
- Sen. Blumenthal Calls For FTC To Probe Influencer Marketing"These products, marketed to adolescents and young adults through celebrity endorsements and ...
- How Amazon, Instagram Influencer Content Changes SearchInstagram has turned influencer-produced organic branded content into ads that run through ...
- Instagram Allows Advertisers To Boost Influencer PostsInstagram has turned on the ability for advertisers to boost influencer posts ...
- Wells Fargo Partners With GIPHY For GIFs About NBA PlayoffsThe GIFs -- animated, looped video shorts -- star sports commentator and ...
- Gleam Futures Launches Influencer ConsultancyInfluencer agency Gleam Futures has announced it is forming a consultancy, Gleam ...
- Influence Of Influencer? Which To Use WhenEstablishing a successful influencer program requires deconstructing the very idea of an ...
