Tag results for "influencer marketing"
- PewDiePie Doubles Down On Racist MovesFrom a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highlight, ...
- UK Marketers Set To Spend Big On InfluencersResearch from influencer platform Takumi suggests that 9% of British marketers will ...
- Influencer Marketing Needs ROI, Not Vanity MetricsYet more research shows marketers love influencers -- but still have no ...
- How Will Marketers Measure ROI From Influencers?"Marketing Week" tackles the thorny issue of influencer marketing, asking why so ...
- Lenovo Uses Influencers To Show Off Latest Laptop"We wanted to highlight real life use cases," Christy Hayes, account director ...
- NEW! Midnight Oil's Influencer Campaign For LenovoMarketing agency Midnight Oil has launched a new influencer marketing campaign for ...
- How To Win The Influencer-Marketing GameSince 2010, every major brand has experimented with reaching millennials via influencers, ...
- Lincoln Dealer Launches Influencer Campaign"Because of the power of social media platforms, we believe this is ...
- Top Influencers Are Getting GBP75k A PostNew research from Rakuten Marketing, reported on by Netimperative, suggests that top ...
- Is Influencer Marketing The New Emperor's Clothes?They are earning huge sums that marketers don't fully understand, and delivering ...
- Influencer Marketing In Need Of Industry StandardsToday's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, RQ. ...
- Influencer Marketing: There's A Lot To Clean UpAbout 74% of marketers still struggle with the return on investment from ...
- Havas Launches In-House Influencer TeamThe agency indicated the operation will work across all Havas clients to ...
- Celebrities Still Fail To Disclose Instagram AdsDozens of celebrities who hawk products on Instagram still fail to adequately ...
- Shift In Consumer Trust: Influencer Videos Drive Purchases, Study FindsThe shift in trust is the most surprising finding from the study, ...
- What Marketers Can Learn From The NBA FinalsNo industry needs to leverage real-time marketing quite like sports, an industry ...
- Who Do You Believe?More influential individuals, known as "information brokers," have a wealth of knowledge ...
- Influencer Content Can Drive Sales, Increase Basket SizeResearch by Colloquy found U.S. consumers were enrolled in 3.5 billion loyalty ...
- Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers Influencers create content that gives context and meaning to products they are ...
- Has Amazon Popped The Influencer Marketing Bubble?As Amazon prioritizes partnering with creators who can drive meaningful results, the ...
- StyleHaul Brings In YouTube Star TisdaleAshley Tisdale, a star of "High School Musical" and YouTube and social ...
- McDonald's Guide To Fighting Fake News Through Earning Trust"Campaign" is highlighting the key tactics that McDonald's CMO, Alistair Macrow, claims ...
- Rakuten Formally Launches Tool To Automate Disclosure Of Influencer EndorsementsRakuten Marketing has developed technology that helps advertisers automatically monitor bloggers and ...
- Instagram Is Top Platform For Influencers, But YouTube GainsThat's according to a new survey of around 300 influencers by social ...
- FTC Sends More Warnings To InfluencersThe FTC sent letters to 52 influencers and marketers, including Sofia Vergara, ...
- New Lawsuit Claims Fyre Organizers Tried To Quash Social Media CriticsJa Rule and Billy McFarland are also being sued for trying to ...
- U by Kotex Launches Fitness LineThe program aims to encourage honest dialogue about working out during one's ...
- Adidas, Puma And Dunkin' Donuts Among Companies Contacted By FTC Over Instagram AdsCompanies including Dunkin' Donuts, Puma, Chanel and Adidas, as well as celebrities ...
- engage:BDR Moves Into Social To Connect Brands With InfluencersThe self-serve platform, IconicReach, aims to solve inefficiency in influencer marketing, supporting ...
- Fyre Social Influencers Sued For FraudThree anonymous attendees filed a lawsuit in Los Angeles alleging breach of ...
