Tag results for "influencer marketing"
- FTC Extends Comment Deadline For Endorsement GuidelinesJune 22 is the deadline for comments about questions like whether children ...
- Influencers Are Now A Cheaper Way To Boost Engagement On COVID-19 MessagesBrands can get their messages boosted by celebrities who, like the rest ...
- Virtual Influencers Set To Rise, 'The Drum' Predicts"The Drum" is introducing readers to the phenomenon of the virtual influencer, ...
- Agency Launches Campaign In Support Of Mom InfluencersMany of those influencers have been hurt financially because brands are canceling ...
- The Savvy Politician's Secret Weapon: Influencer MarketingWe're seeing influencer marketing strategies everywhere in the political world. Here are ...
- Caitlin Jenner Sting Shows The Need For Authentic Influencer CampaignsBeing duped into a fake influencer campaigns shows the need for authenticity ...
- Tea Purveyor's Influencer Marketing Duped Consumers, FTC SaysTea purveyor Teami duped consumers by failing to ensure its paid influencers ...
- New Bill Would Regulate Online Content Aimed At KidsThe proposed Kids Internet Design and Safety Act would prohibit websites from ...
- Seven-Year-Old Child Playing With Toys Is YouTube's Biggest EarnerNetimperative is covering research that shows what the top YouTubers earn and ...
- One-Third Of Social Influencers Buy Fake Engagement ActivityAlmost a third of social influencers are purchasing fake engagement activity to ...
- FTC To Review Influencer MarketingThe Federal Trade Commission is launching a review of its endorsement guides, ...
- Influencers Are Schooled -- Again -- In Staying LegalCan you believe it? The ASA has had to remind influencers, again, ...
- Cosmetics Firm e.l.f. Gets Its Moment In TikTok SunThe brand sparked the biggest TikTok brand challenge in history, which ignited ...
- Who's Fueling The Fake Follower Phenomenon?You might be surprised by the answer. It's actually a very real ...
- Casper Is Worried About Influencer Marketing; Here's Why You Shouldn't BeYes, it's true. Influencers who engage in bad behavior can harm a ...
- FDA Plans To Study Influencer MarketingThe Food and Drug Administration wants to examine the effectiveness of disclaimers ...
- Q&A: Stonyfield's Drociak On Social Influencers, AuthenticityOrganic yogurt marketer Stonyfield was early into the online influencer space, with ...
- Automakers Among Marketers Embracing InfluencersMore than two in three Instagram users (68%) log on specifically to ...
- Quarter Of Women Say Fitness Influencers Make Them Feel Bad About ThemselvesResearch from Sport England reveals that a quarter of women find social ...
- Influencers Get #Ad Warning From UK Regulator, AgainInfluencers can no longer rely on disclaimers in bios. It's #ad all ...
- 'Love Island' Star 'Pretty Little Things' Post Banned By ASAAnother reality tv star has been sanctioned for a post about "Pretty ...
- Body-Positive Campaign Shapes Up To Be Winning StrategyHaving scaled so fast, however, they realized they needed to take a ...
- Readers Love The End Of Influencers, Burberry's Social Media, Peloton's BlunderEvery year, the list of my "most-read" stories and columns perplexes me ...
- Survey: Social Media Will Be Leading Marketing Channel by 2029While 14% of surveyed digital commerce leaders consider social commerce the most ...
- YouTube To Impose New Restrictions On Ads Surrounding Children's VideosGoogle will impose some new curbs on ads surrounding child-oriented videos that ...
- Consumers Demand Honesty, Transparency Of Influencers, Study FindsBaby boomers are most skeptical of influencers, and millennials are second, Influence.co ...
- MDC Partners Forms New Creative Hub Led By DonerThe move, one of several, is designed to offer wider services to ...
- Essence Hopes Virtual Influencer Will Hold Sway Over Beauty FansCosmetic company Essence is introducing Kenna, a CGI-generated influencer with her own ...
- Fiverr Opens Influencer 'Store'The Influencer Store joins gaming, ecommerce, architecture and politics to become Fiverr's ...
- YouTube Urged To Restrict Ads In Videos For KidsSenator Ed Markey (D-Massachusetts) on Friday urged the company to prohibit child-oriented ...
