Tag results for "influencer marketing"
- Del Monte Foods Picks Organic Growth Over AcquisitionCMO Bibie Wu reports a 25% YoY hike in Del Monte's marketing ...
- Influencer Marketing Laid Bare On 'Love Island'?Time to switch to micro influencers and look beyond "likes" and "followers" ...
- 'Love Island' Contestants Found To Have Massive Fake FollowingsWho would have guess it? Turns out an investigation into the large ...
- How To Fix Influencer Marketing (Yes, It's Broken)Let's get real about influencers and stop trying to chase authenticity with ...
- Young Women See Straight Through Wannabe Influencers"Love Island" is upon us, but young women trust talent and authority ...
- Flavored E-Cigarette Manufacturers Warned Over Social Media AdsIn letters made public on Friday, the FTC and FDA tell e-cigarette ...
- Is Instagram's Free Ride Coming To An End?It looks like Instagram is going the way of Facebook, doesn't ...
- P&G Influencer Investigated For Not Flagging Sponsored PostsAdland has its first major example of an influencer being officially investigated ...
- Sen. Blumenthal Calls For FTC To Probe Influencer Marketing"These products, marketed to adolescents and young adults through celebrity endorsements and ...
- How Amazon, Instagram Influencer Content Changes SearchInstagram has turned influencer-produced organic branded content into ads that run through ...
- Instagram Allows Advertisers To Boost Influencer PostsInstagram has turned on the ability for advertisers to boost influencer posts ...
- Wells Fargo Partners With GIPHY For GIFs About NBA PlayoffsThe GIFs -- animated, looped video shorts -- star sports commentator and ...
- Gleam Futures Launches Influencer ConsultancyInfluencer agency Gleam Futures has announced it is forming a consultancy, Gleam ...
- Influence Of Influencer? Which To Use WhenEstablishing a successful influencer program requires deconstructing the very idea of an ...
- MTV's Fist Bump Counter Puts 'Jersey Shore' On TopIts mobile-optimized website, Fist Pump, was an integral part of this initiative, ...
- IAB Releases User-Generated Content Guide For MarketersThe IAB has had an "important shift in thinking" when looking at ...
- Why Did Keith Weed Pivot On Influencers?Cleaned-up platforms and speed of content creation explain Unilever's former marketing boss's ...
- Keith Weed Invests In InfluencersKeith Weed, who left his role as Unilever's marketing boss last month, ...
- Just 4% Trust InfluencersResearch from media agency UM reveals just 4% of people trust influencers, ...
- Influencers Get 'Micro' And 'Real' As Trust DipsAs trust in the channel wanes, budget is shifting to "micro" influencers ...
- Instagram Trials Shoppable InfluencersInstagram is testing a new service that makes influencer posts shoppable, "The ...
- Sweetarts Gets Gen Z-Targeted Update, With 'Be Both' TV SpotsFerraro Group continues its revitalization of newly acquired, long-neglected candy brands. ...
- YouTube Influencers Finding New ChallengesA recent survey of YouTube creators found their annual earnings continue to ...
- Influencer Powerhouse Obviously Acquires France's ZAMThe move is designed to accelerate Obviously's global growth. With the acquisition, ...
- Lincoln Brings Influencers Together For A SalonJon Pearce, global chief creative officer at Hudson Rouge, said client Lincoln ...
- KFC Satirizes CGI Spokesthings With 'Virtual Influencer Colonel'The virtual influencer Colonel is sharing his fabulous fake life on Instagram, ...
- Klear Social Engine Adds Hashtag, Keyword, Brand To Search CapabilitiesRather than using keywords like "beauty" and "activism" for general searches, the ...
- Is Instagram Turning Influencers Into Affiliates?The moment you have an in-app buy button, influencers could be moved ...
- The Pros And Cons Of Using 'Nano Influencers'Nano influencers are defined as influencers with roughly 1K-5K followers, a good ...
- News UK Launches Influencer AgencyMediatel reports that News UK has launched an influencer agency called The ...
