- Influencer Marketing's Downward Ethical Spiral
Media Insider, Gord Hotchkiss - Tuesday, February 19, 2019
The whole point of influencer marketing is to make it appear that ...
- How Brands Can Get The Most Bang From Influencer Partnerships
Marketing Insider, Jason Schumann - Saturday, February 16, 2019
How can you make sure your partners are powered up to do ...
- Horizon Teams With Captiv8 To Battle Influencer Fraud
MAD, Larissa Faw - Monday, February 11, 2019
Under the deal, Horizon will receive preferred partner pricing and has an ...
- Fake Followers Eating Into Brands' Influencer Marketing Budgets
Digital News Daily, Gavin O'Malley - Friday, February 8, 2019
Of the $744 million brands spent on influencer marketing in 2018, $102 ...
- Influencer Study Puts Email Last In ROI
Email Marketing Daily, Ray Schultz - Tuesday, February 5, 2019
A study by SocialPubli.com finds that 60% will increase their influencer marketing ...
- Company That Sold Fake Followers Settles Fraud Allegations
PolicyBlog, Wendy Davis - Thursday, January 31, 2019
In what's being hailed as a first, a company that sold fake ...
- Social-Media Influencers Prove Critical To Campaign Success
Social Media Insider, Gavin O'Malley - Wednesday, January 30, 2019
A WARC review found that nearly every campaign entered into the international ...
- StreamElements Raises $11M In Esports Funding Round
Digital News Daily, Alex Weprin - Friday, January 25, 2019
StreamElements offers a full-service production stack for gamers and creators on YouTube ...
- Influencers Vow To Label Sponsored Posts
Around the Net In MAD London, Sean Hargrave - Wednesday, January 23, 2019
Following warnings from the Competition and Markets Authority (CMA) sixteen celebrity influencers ...
- Influencers Finally Threatened With The Big Guns
London Blog, Sean Hargrave - Wednesday, January 23, 2019
Household names are being told to reform by the CMA -- and ...
- ASA Warned 200 To 300 Influencers On Transparency Last Year
Around the Net In MAD London, Sean Hargrave - Tuesday, January 15, 2019
The ASA has revealed that it had to contact around two hundred ...
- Toys, Tech Dominate YouTube 'Hauls' And 'Unboxing' Videos
Digital News Daily, Alex Weprin - Friday, January 4, 2019
A new study from Shorr Packaging aims to determine the size of ...
- Uncovering The Value Of Influencers In 2019
Marketing Insider, Mike Chiavetta, Rebecca Rosoff - Friday, January 4, 2019
Brand demand is increasing at a quicker rate than new talent is ...
- Publishers Can Play Key Role In Social-Influencer Landscape
Publishing Insider, Rob Williams - Wednesday, January 2, 2019
In most cases, an influencer strategy is rooted in traditional media goals ...
- Consumers Aren't Sure When Influencers Have Been Paid: UK Survey
Around the Net in Email, Ray Schultz - Thursday, December 27, 2018
Over 80% of UK consumers distrust influencers because it is not clear ...
- New Trend For Influencers To Fake Sponsorships
Around the Net In MAD London, Sean Hargrave - Wednesday, December 19, 2018
"The Atlantic" has an interesting article that looks at the other side ...
- Instagram, Influencers Take Center Stage In Acura, Honda Efforts
Drive Time, Tanya Gazdik - Monday, December 17, 2018
Research shows 60% of Instagram users are millennials, American Honda Social Media ...
- Health-Condition Influencers Reveal Social Media Strategies
Marketing Insider, Tracy Rosecrans - Friday, December 7, 2018
Influencers have been impacting the health and wellness marketplace for years, but ...
- Did Influencer Marketing Just Take A Giant Leap To Respectability?
London Blog, Sean Hargrave - Wednesday, December 5, 2018
Industry-wide benchmarking will give digital marketers the analysis needed to decide whether ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-out ...
- Did Influencer Marketing Just Grow Up?
London Blog, Sean Hargrave - Thursday, November 29, 2018
From likes to CPM, influencer marketing is moving beyond followers to get ...
- How Nanoinfluencers Deliver Higher ROI
Marketing Insider, Tim Sovay - Thursday, November 29, 2018
At scale, the use of nanoinfluencers -- those with 10,000 or fewer ...
- Instagram Vows To Remove Bought Likes And Followers
Around the Net In MAD London, Sean Hargrave - Wednesday, November 21, 2018
Instagram is vowing to remove likes, follows and positive comments that it ...
- How Brands Can Use Influencers Successfully
Marketing Insider, Tom Lyons - Tuesday, November 20, 2018
Knowing your brand and the "brand" of the influencer is paramount. ...
- Yellow Tail Seeks UGC Videos For Third Super Bowl Outing
Marketing Daily, Karlene Lukovitz - Tuesday, November 13, 2018
Wine brand's 'Tastes Like Happy' campaign builds on the success of its ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The robots made their way into the homes of Bravolebs like Josh ...
- Evolving Definition Of Celebrity Among Gen-Z Consumers
Marketing Insider, Leigh Admirand - Friday, November 2, 2018
One of the more unusual ways of becoming a celebrity today is ...
- Arm & Hammer Enlists 'Cat Rapper'
Marketing Daily, Tanya Gazdik - Monday, October 29, 2018
"I liked his mission about spreading positivity, peace and love to the ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optimal ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can do ...