Tag results for "influencer marketing"
- FTC Warns Against Fake Reviews, EndorsementsThe FTC is warning hundreds of advertisers and agencies that running fa ...
- BFGoodrich Enlists Influencers With Pets To Promote SweepstakesThe influencers include "Loki the wolfdog," who has nearly 2 million followe ...
- Democrats Press For Curbs On 'Manipulative' Marketing Aimed At KidsThe Kids Internet Design and Safety Act would prohibit website operators fr ...
- TikTok Specialty Agency Launches Scholarship Program For Content CreatorsThe six-month program will school three "budding 'TikTokers'" on the state-of-the-art experti ...
- Bold & Empathetic: Prerequisites of Adore Me's Entrepreneurial CMO"I've always been part risk taker, a bit impulsive...so actually, never fe ...
- Consumers Find Influencer Role Increasingly AttractiveBrands are throwing billions of dollars at online content creators, so t ...
- Gallery Media Debuts Podcast Series Featuring Influencer Arielle CharnasThe new weekly, "In House," will feature chats on fashion, family, parenti ...
- Starbucks Launches Instagram AR Effect With Poet Morgan Harper Nichols"Morning Mantras" finds inspiration where many of us are: home. Nichols sa ...
- MediaKits Launches Self-Serve Tool For Creators To Showcase Their Brand OnlineMediaKits, a new creator-first data analytics company, has updated the decades-old med ...
- Why A College Athlete Ruling Is A Slam Dunk For Influencer MarketingNow, through brand endorsements, promotions, and their virtual personalities, college athletes a ...
- 'Hype House' Boosts Pool-Sharing Brand: Influencers Take Plunge Via TikTok, InstagramSwimply gives homeowners the ability to make money off their unused spac ...
- Hulu Series Reveals Dark Side Of Social Media Fame"The D'Amelio Show" traces sisters Charli and Dixie's rise in the soci ...
- 7 Overlooked Ways To Work With InfluencersFrom offline sampling to content creation, there are many ways to enga ...
- Just Say YES: Motto Of A Conquering Marketer"My path has not been linear at all, but I think t ...
- Pushing The Boundaries: Staying Ahead In An Unpredictable Digital World"You can't always have all your eggs in one basket." That prov ...
- To Tell The Truth: Consumers Trust User-Generated Content The MostShoppers demand authenticity -- and they say user-generated content provides it, Stack ...
- Influencer Molly Sims Must Face Trademark Claim Over EndorsementActress and model Molly Sims must face a trademark infringement claim ov ...
- The Magic Of Digital Gift Guides As A Marketing TacticDigital guide publishers typically begin assembling the products they will showcase ...
- WARC Report Identifies Trends Among 2021 Cannes Lions Effectiveness WinnersWARC interviewed both jurors and Creative Effectiveness Lions winners and analyzed t ...
- Lexus Partners With 100 Thieves, Expands Gaming PresenceThe sponsorship is the biggest commitment Lexus has made in gaming a ...
- Researching Authenticity: Q&A With NYU's Professor Watson, Sway Group's Wiley"To the best of our knowledge, this is the first time sentime ...
- Pinterest Gives Creators A Way To Generate Revenue From Shoppable PinsPinterest wooed influencers Tuesday, announcing ways for content creators to generate reven ...
- Athletes Make Us Rethink Sports SponsorshipI believe the best value in sports sponsorship is in direct commerci ...
- How Technology Is Fostering Authenticity in Influencer MarketingThe reality is that authenticity has never been more significant to today ...
- YouTube Influencer Sells His Search Data On eBayHere's how much YouTube celebrity and Instagram influencer Rafael Neugart got f ...
- Leveraging Micro Influencers: Quality over QuantityAs the importance of influencer marketing grows, especially in the fashion industr ...
- Humanizing an All-Digital EcosystemFrom the beginning, Visible has always worked to fundamentally change the w ...
- Marketing Agency Tinuiti Unveils Plan For Influencer UnitThe new operation will be developed by influencer marketing veteran Crystal Dunc ...
- Instagram Woos Influencers With New FeaturesInstagram is rolling out initiatives aimed at disgruntled influencers. Facebook CEO Ma ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'Marketers like to know -- and actually depend on knowing -- t ...
