Tag results for "influencer marketing"
- 'Nothing Beats A Londoner' Wins Social And Influencer Grand PrixWieden + Kennedy has won the Social and Influencer Grand Prix at ...
- Unilever's Keith Weed Is Right To Call Time On Crooked InfluencersWhen research shows that up to nearly three in four ad dollars ...
- Unilever Bans Follower-Buying InfluencersUnilever has vowed not to work with follower-buying influencers and has called ...
- Unilever Bans Influencers Who Buy FollowersThe company's top marketing executive, Keith Weed, made the announcement at Cannes. ...
- Hannah Hart's Topsy-Turvy Video For Glad Press'n SealGlad Products has unveiled a zany new video done in collaboration with ...
- Fun In The Sun, Malibu StyleThe event will be shared and broadcast globally through Malibu's digital channels ...
- Social Media Stars Influence Kids, But Parents Still Rule"Brands should consider how they can not only tap into the power ...
- This Is The Year Of Influencer MarketingInfluencer marketing has become an integral tactic for B2B brands. Here’s a ...
- Facebook Builds Platform For Branded Content CampaignsMarketers will be able to search through a list of potential influencer ...
- Jeff Koons Isn't The Only One Auctioning Off A Play-Doh SculptureA new Hasbro campaign tells the story of a young influencer name ...
- 5 Key B2B Lessons From Social Media WeekIt's an old lesson, but bears repeating. Standout content that inspires, educates, ...
- Is Snapchat A Car Crash Or A Long-Term Success Story?New users have been halved and influencers are walking -- but eMarketer ...
- Influencer Engagement Costs Range From As Little As $0.09 To As Much As $4.14The average cost per influencer engagement was 24 cents in 2017, according ...
- Wonderful Halos Goes Viral With Kid Video StarsLong branded videos featuring "Ryan" and "Evan" playing games have pulled nearly ...
- Instagram Rises, Snapchat Falls In Influencer MarketingInstagram is on the rise and Snapchat and YouTube are taking a ...
- Snap Is Losing Influencers, While Instagram Gains ThemOver the past year, 86% of marketers and 89% of influencers reported ...
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?That's how much budget Ritz-Carlton wasted in March on Instagram fake follow ...
- Social Influencers Register Positive Impact On EngagementInstagram platform updates seem to have had a positive impact on engagement ...
- Fullscreen Buys Influencer Marketing Platform ReelioReelio CEO Pete Borum will join Fullscreen as part of the acquisition, ...
- Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg TweetIngraham's "positive" sentiment declined from 53% of her overall consumer perception the ...
- Channel 4 To Run Pitch Process To Rebrand InfluencersChannel 4 is working with Unilever Ventures and Studio71 to identify social ...
- Who Influences The Influencers?Who is handling influencer marketing? Interestingly, it is coming from a mix ...
- Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of CompensationThree out of four national marketers are actively utilizing "influencer marketing," according ...
- Snap Mocks Domestic Violence, Incurs Rihanna's WrathSnap just set off another celebrity -- and this time the offense ...
- Happy Birthday Shaq. Oh, And You Too Oreo (I Guess)That's what happens when you cover marketing too long. You start wishing ...
- Conde Nast Kicks Off Influencer Platform, Ups Ad Targeting And EngagementThe Next Gen Influencer Platform offers a curated group of both in-house ...
- What Part Of Transparency Do Influencers Not Get?It protects them, their sponsors and their audience -- yet only half ...
- Political Advertising Embraces the Influencers: People-Driven ContentWhen it comes to digital ad spending in politics, where do marketers ...
- ROI Influencer Media Taps Former UM Strategist To Expand Its Multicultural DivisionROI Influencer Media as tapped former IPG Mediabrands strategist Mary Hill for ...
- FTC Influencer Guidelines Keep Business ThrivingData collected by the influencer-marketing platform also shows that nearly 90% of ...
