Tag results for "influencer marketing"
- Google Details Media Buys For Apple 'Get The Message' CampaignGoogle has detailed the media-buying and messaging details of its Get T ...
- Great Clips Enlists Drew Brees To Help Empower DadsThe pandemic has played a big role in redefining the "job" ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success"It was just really important for me to try, fail, try agai ...
- Kardashian Clout: Instagram Kills Video-Pushing Feed TestInstagram is cancelling the test a few days after Kylie Jenner a ...
- Khloe Kardashian Keeps Up With NurtecThe campaign shows Kardashian's "confidence, her ability to be successful and li ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact"That was the beginning of what has ended up being a pret ...
- Social Influencers Help Brands Reach 'Unreachable' Gen Zers, MillennialsThese consumers tend to be more averse to traditional advertising than old ...
- I'll Like And Share The ANA GuidelinesThe ANA guidelines can level-set the industry, help us avoid inflated metri ...
- For Influencers/Creators It's More About Passion Than Money, New Study FindsThe report is from Stagwell's MMI and Harris Poll, which found th ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data InsightsSome believe the tools to identify performance for influencer marketing are lackin ...
- Influencers Not As Trusted As Ordinary Consumers, Study FindsEighty-five percent of shoppers prefer content from actual customers to that suppli ...
- Crypto Exchange Binance Taps TikTok's Khaby Lame As Brand AmbassadorAs a brand ambassador, Khaby Lame will help explain what Web3 a ...
- Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running ShoeLohan says she has never been a runner, so the choice w ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: StudyThe number of user acquisition managers running campaigns on CTV is expect ...
- Rakuten Advertising Expands Investments In Influencer MarketingThis partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategie ...
- Social Influencers Sway Consumer Purchase DecisionsInfluencers with less than 10,000 followers have seen the most growth ...
- Study Shows How Social Commerce Drives Awareness, Performance For BrandsThe survey from Traackr found that more than 70% of consumers ...
- Snapchat Launches Accelerator Program For 25 Black CreatorsTo ensure that creator content reflects the diversity of its user bas ...
- Connecting with Consumers via Digital ContentEvolving from a product to a brand at speed through digital conten ...
- Is Amazon Desperate for Influencers To Join Its Ranks?Maybe. It offered fabulous travel perks to current influencers, along with bonus ...
- Krystal Goes to College: Engaging Local InfluencersAs the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Lexus Adds Black Chef To Its Culinary Masters ProgramOnwuachi's addition to group of brand ambassadors is part of Lexus' targeti ...
- Influencers Tend To See Highest Engagement On TikTokInfluencers with engagement rates of more than 20% make up a ten ...
- FTC To Revamp Digital Advertising GuidanceThe Federal Trade Commission plans a "start-to-finish reboot" to its guidance f ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Marketing & PR Execs Blame Social Media For Spreading False InfoA quarter of those executives said misinformation about their brands and industri ...
- Begley Becomes Chief Strategy Officer, CreatorIQCreatorIQ acquired Tribe Dynamics, which Conor Begley co-founded, last September. ...
- Social Star Tabitha Brown Inspires New Target Collections"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming ...
- Kardashians, Bieber Reportedly Banned By FerrariFloyd Mayweather, Kim Kardashian and Justin Bieber are among the athletes a ...
- FTC To Unveil Proposed Revisions To Endorsement GuidesThe proposed updated guidance will address topics including fake reviews and t ...
