Tag results for "influencer marketing"
- Transcend Your Product To Become A True Cultural TouchstoneToday, CEOs need to understand the true value their companies bring to ...
- Lincoln Invites Influencers To Get Some Sleep"To reach people where they spend time, we have to consider the ...
- Creating Mega Fans: Social Influence Declines As Fans AgeDiscovery, emotional investment, and evangelism comprise 75% of the fan market and ...
- Influencer Kits Vs. Sales Kits: Why So Different?Buyers and salespeople are influencers. So why aren't they treated as such ...
- 'You're Engaged!' Influencer Marketing Lessons From 'The Apprentice'It's not always about reach, but the cost of engagement. The most ...
- 5 Mistakes To Avoid When Working With Mom InfluencersOne mistake: not measuring engagement as a KPI. ...
- Former Man United Striker Launches Influencer Platform With Star RatingsFormer Manchester United striker Louis Saha has co-launched an influencer agency that ...
- TBS Uses Instagram Live To Promote Season 2To promote Season 2 and integrate "The Last O.G." into the broader ...
- Samsung Leverages Gamers' Motivations To Sell Galaxy Note9The strategy was to use gaming to demonstrate the Note9's hidden traits ...
- Universal Taps Influencers For Terrifying 'MA' CampaignFour creators -- and real life friends-- participated in an extended skit, ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive LightOn the day of the launch #TakeTheTime represented 45% of all conversations ...
- 'The New York Times' Dissolves HelloSociety Influencer AgencyBy next year, the newspaper will combine HelloSociety's services with Fake Love, ...
- Kids Listen To Friends And Family More Than InfluencersLook beyond the headline and it's clear -- research shows kids trust ...
- Half Of Kids Are Influenced By YouTube And Instagram StarsResearch from Wunderman Thomas Commerce shows that just over half of children ...
- Many Followers Trust Influencers' Opinions More Than Friends'A poll of 600 influencer followers finds 70% trust influencers' opinions more ...
- Canela Media Introduces Multicultural Influencer NetworkDigital media tech company Canela Media has launched a new platform to ...
- Ogilvy Steps Up Influencer Campaigns With Takumi PartnershipNetimperative reports that Ogilvy UK has partnered with Takumi to improve its ...
- MediaMonks Buys IMA Influencer AgencyMediaMonks, owned by S4C, has acquired influencer agency IMA. "Campaign" reveals that ...
- Time To Call Out Influencers On TVOn social you need to add #ad -- but on tv, influencers ...
- S4 Capital's MediaMonks Merges With European Influencer CompanyDigital content firm MediaMonks is merging with IMA, the Amsterdam-based influencer-marketing company ...
- How Brands Can Thrive Amid Consumer DistrustUM found low confidence in the perceived "truthfulness" of virtually every information ...
- Gallery Media Group Builds Out PureWow, One37pmThis Saturday, PureWow is hosting its third annual "#PureWowHamptons," its largest experiential ...
- Micro-Influencers: Secret Weapon For Mid-funnel MarketingAs a sales feeder, as opposed to a salesperson, the influencer's role ...
- Are Avatars The Next Frontier In Influencer Marketing?Samsung is about to find out after signing up virtual influencer Lil ...
- ASA Reminds 'Love Island' Contestants To Be Clear On Influencer CampaignsThe ASA is offering "Love Island" contestants pre-emptive advice on the influencer ...
- The Sharp Sword Of Super Influencers"Earned media and public relations coverage is more influential for D2C brands," ...
- 5 Ways Brands Can Beat Influencer Marketing's Transparency CrisisAs the channel matures, it is time for marketers to follow some ...
- Microsoft Cites LinkedIn's Contribution During Earnings CallLinkedIn has been viewed as a stuffy B2B marketing platform, but with ...
- Paid Search Gets Majority Of Digital Budget Amid Privacy, Tracking, Ad-Blocking ConcernsPaid search remains the dominant digital ad channel, yet marketers still face ...
- First Influencer Sanctioned For Promoting MedicineA social media influencer has become the first to be sanctioned by ...
