Tag results for "influencer marketing"
- Influencer Marketing's Downward Ethical SpiralThe whole point of influencer marketing is to make it appear that ...
- How Brands Can Get The Most Bang From Influencer PartnershipsHow can you make sure your partners are powered up to do ...
- Horizon Teams With Captiv8 To Battle Influencer FraudUnder the deal, Horizon will receive preferred partner pricing and has an ...
- Fake Followers Eating Into Brands' Influencer Marketing BudgetsOf the $744 million brands spent on influencer marketing in 2018, $102 ...
- Influencer Study Puts Email Last In ROIA study by SocialPubli.com finds that 60% will increase their influencer marketing ...
- Company That Sold Fake Followers Settles Fraud AllegationsIn what's being hailed as a first, a company that sold fake ...
- Social-Media Influencers Prove Critical To Campaign SuccessA WARC review found that nearly every campaign entered into the international ...
- StreamElements Raises $11M In Esports Funding RoundStreamElements offers a full-service production stack for gamers and creators on YouTube ...
- Influencers Vow To Label Sponsored PostsFollowing warnings from the Competition and Markets Authority (CMA) sixteen celebrity influencers ...
- Influencers Finally Threatened With The Big GunsHousehold names are being told to reform by the CMA -- and ...
- ASA Warned 200 To 300 Influencers On Transparency Last YearThe ASA has revealed that it had to contact around two hundred ...
- Toys, Tech Dominate YouTube 'Hauls' And 'Unboxing' VideosA new study from Shorr Packaging aims to determine the size of ...
- Uncovering The Value Of Influencers In 2019Brand demand is increasing at a quicker rate than new talent is ...
- Publishers Can Play Key Role In Social-Influencer LandscapeIn most cases, an influencer strategy is rooted in traditional media goals ...
- Consumers Aren't Sure When Influencers Have Been Paid: UK SurveyOver 80% of UK consumers distrust influencers because it is not clear ...
- New Trend For Influencers To Fake Sponsorships"The Atlantic" has an interesting article that looks at the other side ...
- Instagram, Influencers Take Center Stage In Acura, Honda EffortsResearch shows 60% of Instagram users are millennials, American Honda Social Media ...
- Health-Condition Influencers Reveal Social Media StrategiesInfluencers have been impacting the health and wellness marketplace for years, but ...
- Did Influencer Marketing Just Take A Giant Leap To Respectability?Industry-wide benchmarking will give digital marketers the analysis needed to decide whether ...
- Honda Acura TLX: Social + VR + AR = Success for AHMThe key to building excitement around this campaign was a comprehensive roll-out ...
- Did Influencer Marketing Just Grow Up?From likes to CPM, influencer marketing is moving beyond followers to get ...
- How Nanoinfluencers Deliver Higher ROIAt scale, the use of nanoinfluencers -- those with 10,000 or fewer ...
- Instagram Vows To Remove Bought Likes And FollowersInstagram is vowing to remove likes, follows and positive comments that it ...
- How Brands Can Use Influencers SuccessfullyKnowing your brand and the "brand" of the influencer is paramount. ...
- Yellow Tail Seeks UGC Videos For Third Super Bowl OutingWine brand's 'Tastes Like Happy' campaign builds on the success of its ...
- Bravo Delivers Results For 'Top Shelf' With Robots In L.A.The robots made their way into the homes of Bravolebs like Josh ...
- Evolving Definition Of Celebrity Among Gen-Z ConsumersOne of the more unusual ways of becoming a celebrity today is ...
- Arm & Hammer Enlists 'Cat Rapper'"I liked his mission about spreading positivity, peace and love to the ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'Be the Match's objective going into 2019 is to determine the optimal ...
- Best Buy's Customer Experience And The Art & Science EquationIn real time, still so much of what the company can do ...
