- Google Details Media Buys For Apple 'Get The Message' Campaign
Inside Performance, Laurie Sullivan - Thursday, August 11, 2022
Google has detailed the media-buying and messaging details of its Get T ...
- Great Clips Enlists Drew Brees To Help Empower Dads
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2022
The pandemic has played a big role in redefining the "job" ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 8, 2022
"It was just really important for me to try, fail, try agai ...
- Kardashian Clout: Instagram Kills Video-Pushing Feed Test
Digital News Daily, Karlene Lukovitz - Friday, July 29, 2022
Instagram is cancelling the test a few days after Kylie Jenner a ...
- Khloe Kardashian Keeps Up With Nurtec
Marketing Daily - Top of the News, Todd Wasserman - Monday, July 25, 2022
The campaign shows Kardashian's "confidence, her ability to be successful and li ...
- Fierce Defender: How AARP's S.V.P. Is Making An Impact
Brand Insider: Behind The Scenes, Lisa Singer - Friday, July 22, 2022
"That was the beginning of what has ended up being a pret ...
- Social Influencers Help Brands Reach 'Unreachable' Gen Zers, Millennials
Research Intelligencer, Rob Williams - Friday, July 22, 2022
These consumers tend to be more averse to traditional advertising than old ...
- I'll Like And Share The ANA Guidelines
MediaDailyNews, Crystal Duncan - Thursday, July 21, 2022
The ANA guidelines can level-set the industry, help us avoid inflated metri ...
- For Influencers/Creators It's More About Passion Than Money, New Study Finds
MAD, Steve McClellan - Monday, July 11, 2022
The report is from Stagwell's MMI and Harris Poll, which found th ...
- Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 7, 2022
Some believe the tools to identify performance for influencer marketing are lackin ...
- Influencers Not As Trusted As Ordinary Consumers, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 6, 2022
Eighty-five percent of shoppers prefer content from actual customers to that suppli ...
- Crypto Exchange Binance Taps TikTok's Khaby Lame As Brand Ambassador
Digital News Daily, Colin Kirkland - Friday, July 1, 2022
As a brand ambassador, Khaby Lame will help explain what Web3 a ...
- Lindsay Lohan Is 'Unexpected' Star Of Allbirds Campaign For Eco-Friendly Running Shoe
Marketing Daily, Todd Wasserman - Friday, July 1, 2022
Lohan says she has never been a runner, so the choice w ...
- Google And Meta, Not TikTok, Lead Mobile User Acquisition: Study
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 30, 2022
The number of user acquisition managers running campaigns on CTV is expect ...
- Rakuten Advertising Expands Investments In Influencer Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 29, 2022
This partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategie ...
- Social Influencers Sway Consumer Purchase Decisions
Research Intelligencer, Rob Williams - Wednesday, June 29, 2022
Influencers with less than 10,000 followers have seen the most growth ...
- Study Shows How Social Commerce Drives Awareness, Performance For Brands
Inside Performance, Laurie Sullivan - Tuesday, June 28, 2022
The survey from Traackr found that more than 70% of consumers ...
- Snapchat Launches Accelerator Program For 25 Black Creators
Digital News Daily, Colin Kirkland - Friday, June 24, 2022
To ensure that creator content reflects the diversity of its user bas ...
- Connecting with Consumers via Digital Content
The MediaPost Cases, Lisa Singer - Tuesday, July 19, 2022
Evolving from a product to a brand at speed through digital conten ...
- Is Amazon Desperate for Influencers To Join Its Ranks?
Social Media Insider, Colin Kirkland - Wednesday, June 15, 2022
Maybe. It offered fabulous travel perks to current influencers, along with bonus ...
- Krystal Goes to College: Engaging Local Influencers
The MediaPost Cases, Lisa Singer - Wednesday, July 6, 2022
As the 90-year-old Krystal restaurant brand looked to appeal to younger demo ...
- Lexus Adds Black Chef To Its Culinary Masters Program
Marketing Daily, Tanya Gazdik - Wednesday, June 8, 2022
Onwuachi's addition to group of brand ambassadors is part of Lexus' targeti ...
- Influencers Tend To See Highest Engagement On TikTok
Research Intelligencer, Rob Williams - Tuesday, June 7, 2022
Influencers with engagement rates of more than 20% make up a ten ...
- FTC To Revamp Digital Advertising Guidance
Digital News Daily, Wendy Davis - Friday, June 3, 2022
The Federal Trade Commission plans a "start-to-finish reboot" to its guidance f ...
- Enter the Retail Media Networks
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, Rob Williams - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Begley Becomes Chief Strategy Officer, CreatorIQ
MAD, Fern Siegel - Wednesday, May 18, 2022
CreatorIQ acquired Tribe Dynamics, which Conor Begley co-founded, last September. ...
- Social Star Tabitha Brown Inspires New Target Collections
Digital News Daily, Colin Kirkland - Tuesday, May 17, 2022
"Celebrated for her daily doses of encouragement, Tabitha Brown is teaming ...
- Kardashians, Bieber Reportedly Banned By Ferrari
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 16, 2022
Floyd Mayweather, Kim Kardashian and Justin Bieber are among the athletes a ...
- FTC To Unveil Proposed Revisions To Endorsement Guides
Digital News Daily, Wendy Davis - Friday, May 13, 2022
The proposed updated guidance will address topics including fake reviews and t ...