• by Barbie Romero , Yesterday

Every product has a story worth telling, even on every grocery shelf. This week, we’re shining a spotlight on Kim Tipton, Senior Social Media Manager from Kimberly-Clark. She reveals how commodity brands cut through the noise, work smarter with creators, and build social strategy that makes them impossible to ignore.

Did you have a question for a fellow Summiteer but never got around to asking in person? Well now is your chance! In our Backstage Exclusive Series, we're giving you the opportunity to ask any question that's on your mind. Whether work-related or more personal, we'll find out what they have to say.

Is there another Summiteer you're wondering about? Perhaps you'd like to be featured yourself? Let us know who you are and/or what your question is for your fellow Summiteer, and we'll be sure to feature in a future edition of Brand Insider: Backstage Exclusive. Please submit all requests to our Brand Insider Managing Editor, Barbie Romero at Barbie@MediaPost.com.