- The Macallan Didn't Cast a Celebrity. They Cast a Story.
Brand Insider Podcast, Erin Everhart - Friday, July 10, 2026
We sat down with Valerie Marks, Marketing Director for The Macallan ...
- AI Is Coming For CPG Marketing, But First It Has To Escape The Pilot Program
Research Intelligencer, Rob Williams - Wednesday, July 8, 2026
AI-generated innovation, consumer engagement and brand-building applications tend to involve fuzzier outcom ...
- Guess Which Brand Helped Toast the Eiffel Tower's Opening in 1889
Brand Insider, Barbie Romero - Tuesday, June 23, 2026
This iconic cognac house helped celebrate the Eiffel Tower's opening in 18 ...
- How Bayer's One A Day and Ludacris Built a Celebrity Partnership Rooted in Authenticity
Brand Insider, Barbie Romero - Tuesday, June 2, 2026
Lisa Perez and Alexis Gossard break down the strategy behind One ...
- From Honest Tea to Just Ice Tea: Reviving a Brand In Just 101 Days
Brand Insider, Barbie Romero - Tuesday, May 19, 2026
When Coca-Cola discontinued Honest Tea, the founder didn't walk away. He turn ...
- Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, Sargento Lead Insights at our CPG Brand Insider Summit
Brand Insider, Barbie Romero - Tuesday, May 19, 2026
At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lake ...
- Godiva Is Premium. Just Don't Call It Luxury.
Brand Insider Podcast, Erin Everhart - Friday, May 15, 2026
We sat down with CMO Ahad Afridi to talk about how Godi ...
- Confessions From Kimberly-Clark's Sr. Social Media Manager: Creator-Led Content, Platform-Native Strategy, and Building Cultural Fluency Over Trend Chasing
Brand Insider, Barbie Romero - Tuesday, May 12, 2026
Kim Tipton shares why creator-led content wins over celebrity endorsements, how platform-nati ...
- Campari's Marketing Director on Why Viral Moments Don't Equal ROI Until Someone Buys the Bottle
Brand Insider, Barbie Romero - Tuesday, May 5, 2026
Every brand chases culture. Few know how to earn it. Sonia Piro ...
- Land O'Lakes Proves Rural America Isn't Just a Red Barn
Brand Insider Podcast, Erin Everhart - Friday, May 1, 2026
Land O'Lakes built the Modern Rural Collective, a long-term initiative to chan ...
- Kimberly-Clark's Sr. Social Media Manager on Turning Commodity Brands Into Brands Worth Following
Brand Insider, Barbie Romero - Tuesday, April 28, 2026
Every product has a story worth telling, even on every grocery shel ...
- Kellogg Made Fiber the Star of the Super Bowl. William Shatner Helped.
Brand Insider Podcast, Erin Everhart - Friday, April 24, 2026
Kellogg says it's the Year of Fiber. We talked to Chief Grow ...
- Unilever's Global Marketing Exec Inducted Into Advertising Hall of Fame's Class of 2026
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 30, 2025
What happens when you stop trying to blend in-and start leading ...
- Uncorked- An Unconventional Path For This HSP Brands Founder & CEO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, December 11, 2025
Jessica Kogan wants women to tune out the naysayers and trust themselve ...
- Chivas Regal Celebrates Scuderia Ferrari HP's Pit Crew In Short Film
Marketing Daily, Teresa Buyikian - Tuesday, September 9, 2025
First screened at the Italian Grand Prix in Monza, the film w ...
- Shining A Light On The Everyday Magic Of This Yoobi Marketing VP
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, August 13, 2025
How do you go from lugging around a giant camcorder as ...
- How This Velvet Taco Marketing VP Is Bringing In The Bold
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 30, 2025
What happens when someone sees potential in you before you see ...
- Why This Melting Pot Exec Is Savoring Every Moment
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, July 16, 2025
What happens when you stop waiting for permission to lead? Ana Malmqvi ...
- Tariff Chill: Consumers Are Nervous About Prices And The Economy
Email Insider, Ray Schultz - Thursday, May 22, 2025
Almost a third of consumers are seeking Memorial Day sales in ...
- This Wild Fork Foods Marketing Leader's Mantra For Success!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 1, 2025
Are you doing what you love? Jenny Chen is! In fact followi ...
- How This Olly Director Brings Inspiration & Delight Into Her World
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 20, 2025
Do you remember all of your mentors? Jennifer Peters does, and, thou ...
- How This Paramount+ Data Pro Makes It Work
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 29, 2025
Did you ever land your "dream job" only to discover it wasn ...
- How This Kenvue Exec Is Shining A Light On The Beauty Industry
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 22, 2025
Have you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows th ...
- Tool Offers CPG Brands Expanded YouTube Ad Measurement
MediaDailyNews, Colin Kirkland - Wednesday, January 8, 2025
Market research company Circana is expanding its sales-lift solution for YouTube, intend ...
- BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
Alexis Kerr is proof that great things can happen when you perseve ...
- How This Every Man Jack VP Has Everything She Needs
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 7, 2024
Every Man Jack's Ellie Off has a fearless approach to risk taki ...
- How This Penguin Random House Exec Keeps Her Finger On The Pulse Of Today's Trends
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 17, 2024
Penguin Random House's senior director of advertising, Rochelle Clark, dives into t ...
- IAB Releases In-Store Retail Media Definition, Measurement Standards
MediaDailyNews, Laurie Sullivan - Thursday, September 19, 2024
The new definitions and measurement standards for in-store retailers will provide transparen ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- How This Sprinkles' CMO Finds Her Joy
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, June 20, 2024
"There isn't this separation between personal life and work life, especially ...