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BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very Best

Hallmark's Alexis Kerr talks diversity, imperfection and embracing the unexpected.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

Alexis Kerr is proof that great things can happen when you persevere and believe, and it's that adventurous spirit she believes led her to becoming Vice President of the Mahogany Brand & Multicultural Marketing at Hallmark Cards. It's a role the multicultural expert embodies both personally and professionally. In this Brand Insider: BTS Rewind, Alexis talks about the demand for more diversity and inclusion and what she believes needs to be done to keep things moving forward. She also expresses gratitude for the positive impact mentors have had on her life and even reveals something she "love, love, loves." If you missed it the first time, it's a conversation worth watching AND rewatching again! You can check out the entire video above.

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