- Marketing & PR Execs Blame Social Media For Spreading False Info
Research Intelligencer, Rob Williams - Monday, May 23, 2022
A quarter of those executives said misinformation about their brands and industri ...
- Jeep, Igloo Partner For Co-Branded Merchandise
Marketing Daily, Tanya Gazdik - Monday, May 16, 2022
Igloo designed the cooler with custom graphics showcasing the Jeep seven-slot grill ...
- How BIMI Can Help In The New Marketing Ecosystem
Around the Net in Email, Ray Schultz - Friday, May 13, 2022
BIMI (brand indicators for message identification) can provide many benefits to use ...
- BIMI Lite: Group Works To Open It Up To Brands Without Registered Trademarks
Email Insider, Ray Schultz - Wednesday, May 4, 2022
Government-vetted trademarks are too high a bar, and BIMI is working ...
- Packaged Goods Marketers Favor ROAS Among Outcome Metrics
Research Intelligencer, Rob Williams - Tuesday, April 26, 2022
Two-thirds of consumer packaged goods marketers said return on ad spend w ...
- Best Practices In A Universe Without Guardrails
MediaDailyNews, Eric Blankfein, Sheri Roder - Friday, April 22, 2022
The metaverse is here. Smart brands will take advantage of the opportuniti ...
- Brand Love: How Firms Measure Relationships With The Customer
Email Insider, Ray Schultz - Thursday, April 21, 2022
MBLM lists the top ten brands in terms of brand intimacy. B ...
- Consumers Want Brands To Show Support For Ukraine After Russian Invasion
Research Intelligencer, Rob Williams - Tuesday, April 19, 2022
Sixty percent of Americans said brands should invest their resources in reli ...
- Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 1, 2022
"I didn't find any support in the industry, everybody felt that th ...
- MeritB2B Changes Name To Anteriad In Rebranding
Email Marketing Daily, Ray Schultz - Thursday, March 31, 2022
The company acquired True Influence in late 2021, one of three rece ...
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon
MediaDailyNews, Joe Mandese - Wednesday, March 30, 2022
"For years we've been meeting our fans in unexpected ways and plac ...
- Marketers And Consumers Share Opinions On Corporate Purpose
Research Intelligencer, Rob Williams - Wednesday, March 30, 2022
A significant portion of marketers say their companies are addressing social issue ...
- Buick Might Be Revamping Logo
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 28, 2022
Buick’s logo might be undergoing a big change, according to a tradema ...
- Nike, Apple Top Ranking Of Branded Product Placements
Research Intelligencer, Rob Williams - Friday, March 25, 2022
It's no coincidence that Apple's products populate scenes in "Ted Lasso" a ...
- Instacart Tweaks Brand Identity
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 22, 2022
Online grocery delivery platform Instacart is introducing a brand identity that company execs sa ...
- Responsible Data Usage Underlies Consumer Trust In Brands
Research Intelligencer, Rob Williams - Tuesday, March 22, 2022
Good personal experiences help to build trust in brands, while "bad" personalizati ...
- Consumer Emotions Drive Brand Loyalty And Engagement
Research Intelligencer, Rob Williams - Tuesday, March 15, 2022
It now costs marketers 13 to 18 times more to recruit ...
- Consumers Are Receptive To Brand Messaging About Ukraine
Research Intelligencer, Rob Williams - Monday, March 14, 2022
Sixty percent of Americans said brands need to publicize what they're doi ...
- Email Signatures Can Help In Brand Building
Around the Net in Email, Ray Schultz - Friday, March 11, 2022
Email signatures can help a company build a consistent brand image. Exclaimer ...
- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- Stagwell's Assembly Unveils New Brand Identity
Mediapsssst, Richard Whitman - Monday, February 21, 2022
The refreshed identify will be uniform across the more than 30 marke ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- Some Super Bowl Advertisers Forgot About Branding, Search And Recall Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
DISQO queried Super Bowl viewers on ad recall and brand perception a ...
- No Name Yet For Product Of Frontier, Spirit Proposed Merger
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 8, 2022
The $6.6 billion merger of Spirit and Frontier Airlines would create America ...
- Hyundai Rebrands Used Vehicle Program, Ford Adds Trial Period
Marketing Daily, Tanya Gazdik - Monday, February 7, 2022
The name change is designed to make it easier for customers ...
- Vibram's 'Sole-ful' New Campaign Pivots From Previous Efforts
MAD, Steve McClellan - Tuesday, February 8, 2022
After a lesion learned during the pandemic the marketer pivoted to foc ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl Teaser
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
Research Intelligencer, Rob Williams - Friday, January 28, 2022
Only 8% of U.S. consumers said they had bought a non-fungible tok ...
- New B2B Email Tool Combines Personalization, Brand Control, Company Says
Email Marketing Daily, Ray Schultz - Tuesday, January 4, 2022
The new tool from Brand Wings features brand-compliant templates and analytics, t ...
- BMW Motorrad, Lego Extend Partnership
Marketing Daily, Tanya Gazdik - Thursday, December 16, 2021
Lego has released other BMW motorcycles and cars, including the BMW ...