MediaPost Week in Review
Agencies &The Agency Business
MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
MAD - London
AI & IoT Daily
Digital Media, Marketing
Digital News Daily
Data & Programmatic Insider
Email Marketing Daily
Search & Performance Marketing Daily
Center for Marketing & Media Research
Advanced TV Insider
Publishing & Publishers
Brand and Product Marketing
Thom Forbes: Top of the News
Marketing Politics Weekly
Marketing Automotive Weekly
Marketing: CPG Weekly
Marketing: D2C Weekly
Marketing: QSR Weekly
2021 Events Calendar
February 2 - 3, 2021, Virtual
Creative Media Awards
February 5, 2021, NYC
February 10, 2021, Virtual
Brand Insider Summit Retail
February 16 - 17, 2021, Virtual
TV + Video Insider Summit
March 2 - 3, 2021, Virtual
Agency of the Year
January 1, 2021, Online Announcement
MediaPost All Stars
January 1, 2021, Online Announcement
Search and Performance Insider Summit
December 9 - 10, 2020, Virtual
Email Insider Summit
December 7 - 8, 2020, Virtual
Brand Insider Summit QSR
October 27 - 28, 2020, Virtual Event
TV + Video Insider Summit
October 19 - 20, 2020, Virtual
Creative Media Awards (February 5, 2021, NYC)
Agency of the Year (January 1, 2021, Online Announcement)
MediaPost All Stars (January 1, 2021, Online Announcement)
EIS Awards (October 6, 2020, NYC)
OMMA Awards (October 5, 2020, NYC)
Marketing Automotive Awards (August 11, 2020, Online)
Digital Out of Home Awards (October 15, 2019, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Tag results for "branding"
Omnicom's 180 Agency Expands Global Footprint, Names Volten Global CEO
MAD, Steve McClellan - Friday, January 15, 2021
The agency is also realigning its social media consultancy Brand Intelligence Operati ...
Phenomenon Guides Launch Of New Health Supplement Fatty 15
MAD, Larissa Faw - Wednesday, January 6, 2021
The agency suggested the name to challenge the stigma of the wor ...
How Zoom Can Thrive After COVID-19
MAD, Ross Clugston - Wednesday, December 16, 2020
If Zoom wants to remain the go-to platform post-pandemic, it needs ...
Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
Crunch Launches First Brand Campaign Under New Ownership
MAD, Larissa Faw - Tuesday, November 17, 2020
The effort follows the 2018 acquisition of Nestle's U.S. confections operation ...
Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to bui ...
With Help From TMA Happy Egg Cooks Up Brand Makeover
MAD, Larissa Faw - Tuesday, November 10, 2020
"When you are named Happy Egg, people have an expectation that you' ...
Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, w ...
Making Purpose Work For Brands
MAD, Ken Beaulieu - Wednesday, October 7, 2020
The purpose flag must be carried, held high, and continually waved ...
'GQ' Teams With NBA Star On First Guest-Curated Product Box
Publishers Daily, Sara Guaglione - Friday, October 2, 2020
GQ is partnering with NBA star Kevin Love on its latest "Be ...
Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
Husband Of Kamala Harris Part Of A Past $42M Lawsuit Over Taco Bell Chihuahua Mascot
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Doug Emhoff, the husband of Democratic VP Kamala Harris, is in t ...
Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washingt ...
Washington Redskins To Change Name
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
The name change won't happen immediately and the NFL franchise is sti ...
Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
Pairwise Debuts Brand Makeover
Out to Launch, Larissa Faw - Tuesday, June 16, 2020
The startup health food brand
is revealing a new bra ...
Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communica ...
Does Your Brand Have A Handshake Logo?
Mediapsssst, Richard Whitman - Wednesday, March 18, 2020
Probably not the best message to be sending during a growing pandemi ...
WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing th ...
Study: Firms Believe AI Could Hurt Branding
Email Marketing Daily, Ray Schultz - Friday, February 7, 2020
Executives worry about diminishing creativity, fewer jobs and less differentiation, Bynder repo ...
Lonely Planet Teams With Intrepid Travel To Launch Tours
Publishers Daily, Sara Guaglione - Tuesday, January 21, 2020
The launch of the tours, called Lonely Planet Experiences, is the late ...
INFRA Debuts Brand Overhaul
MAD, Larissa Faw - Monday, January 20, 2020
The Independent Natural Food Retailer Association (INFRA) is undergoing a complete makeov ...
Name Your Streaming Platform - Just Add Symbols
TV Watch, Wayne Friedman - Tuesday, January 21, 2020
Monikers may be passe. Companies just include a symbol, character or punctuatio ...
Snap Invites Brands To Make Logos Searchable
Digital News Daily, Gavin O'Malley - Friday, December 20, 2019
The new feature will recognize items like McDonald's fries or a c ...
New Branding Agency, Gestalt Brand Lab Launches
Mediapsssst, Richard Whitman - Thursday, December 12, 2019
It was founded by Chad Farmer and Brian Munce, previously part ...
Havas' Triptk Opens NYC Branding, Design Practice
Mediapsssst, Richard Whitman - Tuesday, November 12, 2019
Design veteran Daniel Arenas has been tapped to lead the new operatio ...
WPP's Landor Taps Hallberg To Lead Its NY Creative Studio
People on the Move, Steve McClellan - Monday, November 11, 2019
WPP global brand consultancy Landor has appointed Jonas Hallberg executive creative direct ...
PBS Overhauls Logo For 2020
MAD, Larissa Faw - Tuesday, November 5, 2019
The makeover, developed with Lippincott, features a new, vibrant signature color, nicknam ...
Facebook Rebrands, Unveils New Logo
Digital News Daily, Gavin O'Malley - Monday, November 4, 2019
Rather than Facebook's trademark blue, the new logo actually changes colors, fr ...
Page 1 of 21
Privacy/Terms & Conditions
©2021 MediaPost Communications. All rights reserved.
PO Box 351, Wilton, CT 06897
tel. 212-204-2000, fax 917-591-3261,
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.