Tag results for "branding"
- Omnicom's LatinWorks Rebrands To Third EarThe new name is aligned with the positioning as a "listen-first" creative ...
- BB&T and SunTrust Team With Interbrand For Post-Merger RebrandStrawberryFrog will remain SunTrust's marketing AOR. BB&T's AOR is The Tombras Group. ...
- The Hartford Gets A Brand MakeoverThe Hartford is giving brand's icon, The Hartford Buck, a personality for ...
- Franzia Wine Refreshes Brand IdentityFranzia's first creative campaign in over 35 years, developed with Mekanism, plays ...
- Are The Grateful Dead The Greatest American Brand?It's not easy to build a brand - but when you do ...
- Preston Kelly, DDB And Joan Reveal Spring MakeoversThe agencies are repositioning their visual identities to better align with evolving ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult TaskCMOs cite naming a product or a service rather than positioning and ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth PushTraditionally secretive, family-owned giant needs to attract new talent for diversified expansion ...
- Coley Porter Bell's U.S. Expansion PlansThe WPP branding agency has tapped Jenn Szekley to oversee expansion of ...
- Major League Lacrosse Unveils Brand OverhaulThe makeover includes a new logo designed to serve as a fresh ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, PerformanceTwo industry veterans from WPP's search agency GroupM Next have formed a ...
- Walking the Walk of Values BrandingFootwear maker KEEN started out by asking, "Can a sandal protect your ...
- Thomas' Gets A Brand RefreshThe creative, from Mono, spruces up the look of the company's three ...
- How And When Brands Should Tap Into The Musical ZeitgeistBlindly tapping a musical zeitgeist without giving it deeper thought could easily ...
- Who's The 'Click Head' Now?If the IAB UK is right about click-through rates, why use them? ...
- Moxie Helps QVC With Brand MakeoverThe refresh comes as the brand transitions further away from its old-school ...
- Kraft Heinz Puts Cheez Balls Fans On The HuntPlanters Cheez Balls were an icon of '90s snack food. Since being ...
- Mistress' Latest Campaign: Rebranding ItselfTen-year-old ad shop Mistress has changed its name to The Many. “The ...
- Hickory Farms Undergoes Brand MakeoverThe company-wide effort includes a new logo, packaging and product expansion. Sterling ...
- Lippincott's Brand Refresh For Aer LingusThe refresh is part of an ambitious growth plan to be the ...
- CP+B Is Now CPB+Following the return of cofounder Alex Bogusky, Crispin, Porter + Bogusky (CPB) ...
- Omelet Cracks A Few Eggs For RebrandThe new brand positioning derives from late singer Leonard Cohen's quote: "There's ...
- Report: 22% Of Consumers Toss Products If They Dislike Brand's AdvocacyThe finding is part of a report conducted by Toluna and Unmetric ...
- HS2 Solutions Rebrands As BounteousDigital marketing agency HS2 Solutions is overhauling its brand identity to unify ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-Sol, ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare ConsumerAmid so much uncertainty, building confidence was going to be important. Kimball ...
- Figliulo&Partners Rebrands To A Name You Can PronounceWhich makes sense right? Isn't that the first law of branding? Having ...
- U.S. Men's Soccer Undergoes Brand MakeoverThe team is trying to distance itself from its failure to qualify ...
- Mechanica Rebrands Neighborhood Health PlanThe company has expanded its focus from primarily lower-end Medicaid patients to ...
- Names Matter. Either Consumers Recognize It - Or They MockNetflix rolls easily off the tongue. And with nearly 120 million worldwide ...
