Tag results for "branding"
- BT Returns To The High Street With EE Co-Branding MoveIt has been missing for 25 years, but now BT is coming ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In GermanyA shooter outside a synagogue in Germany used Amazon Twitch to broadcast ...
- Pickleball Paddle Peddler Pivots On PositioningAgency Young & Laramore (Y&L) sums up challenge: "With a name like ...
- Streaming TV And The Critical Importance Of BrandingAll these streaming services will need to stock their digital shelves with ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than MarketersEven as the nation's largest consumer brand marketers meet for their annual ...
- How To Refresh A 'Cadillac Brand'My favorite example of how to do it right is Cadillac and ...
- Deutsch On Trump: A Brilliant Marketer, At Least Up To NowThe president may just have run out of Teflon, according to former ...
- The Changing Face Of My Brand LoyaltyI used to be quite brand-loyal, with British Airways, for example, a ...
- Starbucks Mermaid Tops Most Memorable Mascot ListThe brand does have over 14,000 outlets nationwide -- so she's kind ...
- 5 Mistakes Marketers Make When Choosing A LogoFor example, don't choose colors based on personal preferences, or pick a ...
- JetSuiteX Rebrands As JSXThe California-based airline unveiled a brand overhaul to better define its niche ...
- What's Old Is New Again: FileMaker Reverts To Claris BrandingSiegel+Gale (S+G) helped with this rebrand that includes research, brand positioning, brand ...
- New England Aquarium Rebrands Under Connelly PartnersAs perception of traditional aquariums continues to turn negative, particularly among crucial ...
- Brands Must Rethink Luxury And Millennials, And Activism TooComscore offers surprises on luxury customers, and reveals that the public does ...
- Press Association Rebrands To PA MediaThe Press Association, or PA, has rebranded to PA Media to reflect ...
- SunTrust, BB&T To Be Called Truist After Merger CompletionOmnicom's Interbrand led the naming project for the combined entity that will ...
- Borden's Elsie Undergoes MakeoverBorden is partnering with BrandCory on its logo refresh and with Ohio-based ...
- Omnicom's LatinWorks Rebrands To Third EarThe new name is aligned with the positioning as a "listen-first" creative ...
- BB&T and SunTrust Team With Interbrand For Post-Merger RebrandStrawberryFrog will remain SunTrust's marketing AOR. BB&T's AOR is The Tombras Group. ...
- The Hartford Gets A Brand MakeoverThe Hartford is giving brand's icon, The Hartford Buck, a personality for ...
- Franzia Wine Refreshes Brand IdentityFranzia's first creative campaign in over 35 years, developed with Mekanism, plays ...
- Are The Grateful Dead The Greatest American Brand?It's not easy to build a brand - but when you do ...
- Preston Kelly, DDB And Joan Reveal Spring MakeoversThe agencies are repositioning their visual identities to better align with evolving ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult TaskCMOs cite naming a product or a service rather than positioning and ...
- Mars Bows Visual Refresh, Purpose Statement To Support Growth PushTraditionally secretive, family-owned giant needs to attract new talent for diversified expansion ...
- Coley Porter Bell's U.S. Expansion PlansThe WPP branding agency has tapped Jenn Szekley to oversee expansion of ...
- Major League Lacrosse Unveils Brand OverhaulThe makeover includes a new logo designed to serve as a fresh ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, PerformanceTwo industry veterans from WPP's search agency GroupM Next have formed a ...
- Walking the Walk of Values BrandingFootwear maker KEEN started out by asking, "Can a sandal protect your ...
- Thomas' Gets A Brand RefreshThe creative, from Mono, spruces up the look of the company's three ...
