Tag results for "branding"
- Who's The 'Click Head' Now?If the IAB UK is right about click-through rates, why use them? ...
- Moxie Helps QVC With Brand MakeoverThe refresh comes as the brand transitions further away from its old-school ...
- Mistress' Latest Campaign: Rebranding ItselfTen-year-old ad shop Mistress has changed its name to The Many. “The ...
- Hickory Farms Undergoes Brand MakeoverThe company-wide effort includes a new logo, packaging and product expansion. Sterling ...
- Lippincott's Brand Refresh For Aer LingusThe refresh is part of an ambitious growth plan to be the ...
- CP+B Is Now CPB+Following the return of cofounder Alex Bogusky, Crispin, Porter + Bogusky (CPB) ...
- Omelet Cracks A Few Eggs For RebrandThe new brand positioning derives from late singer Leonard Cohen's quote: "There's ...
- Report: 22% Of Consumers Toss Products If They Dislike Brand's AdvocacyThe finding is part of a report conducted by Toluna and Unmetric ...
- HS2 Solutions Rebrands As BounteousDigital marketing agency HS2 Solutions is overhauling its brand identity to unify ...
- It's Not Your Grandmother's Pine-SolClorox had to think about how to reframe its message about Pine-Sol, ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare ConsumerAmid so much uncertainty, building confidence was going to be important. Kimball ...
- Figliulo&Partners Rebrands To A Name You Can PronounceWhich makes sense right? Isn't that the first law of branding? Having ...
- U.S. Men's Soccer Undergoes Brand MakeoverThe team is trying to distance itself from its failure to qualify ...
- Mechanica Rebrands Neighborhood Health PlanThe company has expanded its focus from primarily lower-end Medicaid patients to ...
- Names Matter. Either Consumers Recognize It - Or They MockNetflix rolls easily off the tongue. And with nearly 120 million worldwide ...
- Battle Of The New Channel Logos"The Guardian" is weighing up how well BBC Two and Channel 4 ...
- Melvin Brewing Plays The Name Game And WinsWhat's in a name? Everything, according to Melvin Brewing founder Jeremy Tofte. ...
- Froot Loops Debuts Capsule Fashion CollectionColorful apparel, shoes were developed via "co-creation" fashion platform AwayToMars. ...
- Workhorse Group Unveils New Grey-Designed Brand IdentityThe new work, from Grey's New York office, positions the Cincinnati-based Workhorse ...
- SunnyD Rebrands WithTerri & SandySunnyD is returning to TV for the first time in three years ...
- Engine Group Rebrands North American Network, Launches Data PlatformThe main idea is to better present the firm to clients as ...
- Terra Chips Overhauls BrandingThe campaign runs across a variety of channels, including YouTube, Roku, Hulu, ...
- Publicis Seattle Brands Special Olympics USAThe pro bono work includes an overarching "Rise With Us" brand identity ...
- Streaming Video, OTT Driving Value For Tech And Entertainment FirmsStreaming and over-the-top video is forcing legacy providers to shift their video ...
- Western States Lasso Up New Branding IdentityThe new logo, brand and name will be used to promote the ...
- Lift Rebrands To Lift ...& Co.Yes, the firm has added "& Co." to its name and is ...
- Inside the SeaWorld And HP Email Marketing ProgramsOne sells computers, the other vacation attractions. But both rely on email ...
- WPP's Landor Names Its First Chief Growth OfficerLandor, the WPP branding and design firm has appointed Tiffany Vasilchik as ...
- Brymer Tapped To Lead Omnicom's New Branding AgencyOmnicom has tapped long-time company executive Chuck Brymer to helm a newly ...
- Agency Vet Steinhour Named Chairman VCU Brandcenter BoardAfter serving on the Board for 13 years, agency veteran Jeff Steinhour ...
