- Blue Chip Ramps Up, Formalizes Planning, Activation, ROI Suite Of Tools
Mediapsssst, Richard Whitman - Thursday, March 14, 2024
More agencies are likely to follow suit as prospective clients increasingly a ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- 'The Tempe Daily News' Is Rebanded As 'The Tempe Tribune'
Publishers Daily, Ray Schultz - Wednesday, January 3, 2024
The paper has been published as 'The Tempe Daily News' since 1 ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...
- RV Magazine Rebrands as Wildsam
Publishers Daily, Ray Schultz - Thursday, December 28, 2023
Devoted to the open road, the magazine will offer eight print issu ...
- Pretty In Pink: Crumbl Cooks Up New Logo
MAD, Fern Siegel - Monday, December 18, 2023
"Fans crave the blissful sugar-high of novelty," says Turner Duckworth's ECD An ...
- CMO Title Dies On The Vine
Search & Performance Insider, Laurie Sullivan - Thursday, December 14, 2023
The demise of the CMO role at some companies has been ...
- Bringing In The Good With Organic Valley's Exec
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, December 12, 2023
"What was the driving force for for me is that I nev ...
- Economic Strains Widen Gulf Between Brand Values, Value Brands
Research Intelligencer, Robert Williams - Monday, November 27, 2023
Convenience and cost trump values for many consumers in the United Sta ...
- In Duolingo's YouTube Sitcom, Lily Endures Suburban Hell
D2C Insider, Sarah Mahoney - Monday, November 20, 2023
Using YouTube Shorts, the language-learning brand invites viewers into the world ...
- With Rebranding, Zales Gives Love A Reality Check
Retail Insider, Sarah Mahoney - Wednesday, November 15, 2023
The jewelry retailer looks to reverse sales slump with down-to-earth imagery ...
- Starcom Rebrands For The First Time In Its Two Decade-Plus History
Mediapsssst, Richard Whitman - Tuesday, October 3, 2023
The project has been more than a year in the making a ...
- Unmasking Overnight Beauty Founder's True Superpower!
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, September 21, 2023
"When you're younger you hope for brighter days that don't include t ...
- Bloomberg Media Launches Brand Campaign Highlighting 'Context'
Publishers Daily, Ray Schultz - Tuesday, September 12, 2023
The multimedia effort was created with Wieden+Kennedy New York. ...
- Why Camp Bow Wow's VP Is Like A Dog With Two Tails
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 13, 2023
"Being able to connect your projects, your ideas, your impact to actu ...
- Ford Partners With Madewell
Marketing Daily, Tanya Gazdik - Sunday, August 20, 2023
The apparel line combine Madewell's premium denim with Ford's history to deliv ...
- Agency Cactus Enlisted For Branding Work On Men's Mental Health Hub
Mediapsssst, Richard Whitman - Friday, August 11, 2023
Denver-based creative agency Cactus has partnered with other mental health experts ...
- Code And Theory Relaunches Ritz-Carlton's Digital Presence
MAD, Steve McClellan - Thursday, August 10, 2023
The agency was tasked with creating an ultra-luxury look and feel ...
- Tapestry Buys Michael Kors, Versace For $8.5B
Marketing Daily, Sarah Mahoney - Thursday, August 10, 2023
Tapestry, which already owns luxury brands like Coach and Kate Spade, ...
- Brand Traits Have Greater Effect On Sales Than Ad Reach
Research Intelligencer, Robert Williams - Friday, August 11, 2023
Brand traits -- such as consumer loyalty, market share and brand penetrati ...
- As Mindfulness Fades, Headspace's New Marketing Chief Sharpens Branding
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, August 9, 2023
Connie Chan Wang explains how she is steering the meditation app deep ...
- Marketing Lessons From Twitter's Rebrand
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 31, 2023
Elon Musk's rebranding of Twitter offers other companies a plethora of marketi ...
- Driving Growth with Social Media Investments
The MediaPost Cases, Lisa Singer - Thursday, September 28, 2023
The impact of social media investments on the performance of paid sear ...
- Consumers Dislike New Twitter Logo, Study Finds
MAD, Steve McClellan - Wednesday, July 26, 2023
Using its new "Test Your Idea" platform System 1 surveyed 500 peop ...
- Breaking the Produce Mold at Super Bowl Sunday
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Avocados From Mexico is building a brand in a brandless category ...
- Liquid Death Disrupts Again with Ice Tea
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Liquid Death is at it again. This time they are drawing t ...
- OnStar Helps General Motors Emphasize Technology
Marketing Daily, Tanya Gazdik - Monday, July 24, 2023
The campaign is targeted toward technologically minded Gen Z and millennial driver ...
- Brands Head To Barbieland
Marketing Daily, Erik Oster - Sunday, July 23, 2023
Brands from Aldo to Zara are getting in on the glitz ...
- Banks Top Ranking Of Most Valuable Brands In Southeast Asia
Research Intelligencer, Robert Williams - Wednesday, July 19, 2023
Kantar's ranking of most valuable brands in the region highlights opportunities f ...