- This Year's Hottest Fashion Trend: Serifs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 30, 2023
Several fashion brands, including Burberry, have daringly tweaked their logos recently ...
- NYC Audubon Changes Name Due To Slavery Connections
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, March 22, 2023
New York City Audubon is changing its name because of the raci ...
- Ford Targets Next-Gen Drivers With Branding Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 22, 2023
"Authenticity was our top priority," Ford's Erica Martin tells "Marketing Daily." ...
- Barrington Media Group Rebrands As BMG360
Email Marketing Daily, Ray Schultz - Wednesday, March 22, 2023
Founded in 2003, BMG360 offers online and offline marketing services. ...
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, March 21, 2023
While brands love to say they stand for the environment or diversit ...
- Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan
The MediaPost Cases, Lisa Singer - Wednesday, March 29, 2023
When your dough-wrapped ice cream brand challenges traditional taste, texture and ev ...
- Ad Filtering Helps To Improve Brand Recall Among Key Audiences
Research Intelligencer, Robert Williams - Monday, March 20, 2023
When ads appear on web pages that are less cluttered with advertisin ...
- Taking The Plunge With My/Mochi's New CMO
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 16, 2023
"I do as much as I can as a mother, and ...
- Coach Opens First Concept Store, With More To Follow
MAD, Steve McClellan - Friday, March 10, 2023
The Chicago outpost, which opened Feb. 24, was created by experiential desi ...
- Visa Direct Podcast "Humanizes" The Fast-Paced World Of Monetary Transactions
Out to Launch, Steve McClellan - Friday, February 24, 2023
Visa Direct has launched a new podcast series called “Money Travels” th ...
- TransUnion Rebrands Global Data Products As 'Tru'
Email Marketing Daily, Ray Schultz - Tuesday, February 21, 2023
TransUnion's "Tru" rebrand organizes thousands of B2B product lines into seven, maki ...
- WPP's Landor & Fitch Appoints Meta Exec Chief Creative Officer
Mediapsssst, Richard Whitman - Wednesday, February 8, 2023
Teemu Suviala will oversee the firm's creative teams in studios across mo ...
- Lee Enterprises SaaS Division Rebranded As BLOX Digital
Publishers Daily, Ray Schultz - Monday, February 6, 2023
The former TownNews unit, now called BLOX Digital, helps content producers conne ...
- Do Super Bowl Ads Drive Performance?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2023
A study suggests that the millions of dollars brands spend for o ...
- B2B Firms See Online Brand Impact As More Important Post-Pandemic, UK Study Finds
Email Marketing Daily, Ray Schultz - Monday, January 30, 2023
Visual identity is a strong branding factor, Motion Marketing reports. ...
- Morgan Stanley Spotlights 'House Of Brands'
Marketing Daily, Tanya Gazdik - Tuesday, January 24, 2023
The campaign, its first branding effort since 2019, is "a very differe ...
- Trust Is Crucial For Customer Relationships With Brands
Research Intelligencer, Robert Williams - Wednesday, January 25, 2023
Almost three quarters of consumers are willing to share personal data wi ...
- Litmus Unveils New Tagline, Saying Every Email Send Should Count
Email Marketing Daily, Ray Schultz - Monday, January 23, 2023
The announcement follows several integrations and product introductions. ...
- Twitter Sells Blue Bird Statue for $100k
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 19, 2023
Twitter sold off hundreds of items from its San Francisco headquarters, includi ...
- A Primer On How And Why To Use BIMI
Around the Net in Email, Ray Schultz - Wednesday, January 4, 2023
BIMI allows businesses to display their brand logos in subject lines ...
- Betting Big on Experiences | Cicis Turnaround Buffet
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Reigniting interest in buffet-style dining in the last year has been ...
- Global Marketing Blunders, And Steps To Avoid Them
Email Marketing Daily, Ray Schultz - Monday, December 19, 2022
Brands are facing accelerating trends worldwide, WARC reports. ...
- Revolt Brands Eco-Friendly Concrete Substitute Unveiled At COP27
MAD, Steve McClellan - Wednesday, November 23, 2022
Dubbed Partanna, the firm says it devised the brand around a n ...
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 14, 2022
Elon Musk's SpaceX has purchased an ad package on Twitter for i ...
- Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
As Grove Collaborative moved from a pure play D2C into broader reta ...
- Burrell Taps Rogers-Simpson For Senior Brand Role
People on the Move, Steve McClellan - Thursday, October 27, 2022
Chicago-based multicultural agency Burrell Communications Group has appointed Tuwisha 'Wish' Rogers-Simpson vi ...
- 50,000feet Refreshes NorthWest Healthcare Properties Brand, Site
Out to Launch, Fern Siegel - Tuesday, October 25, 2022
The company tapped the creative agency to develop a stronger visual ident ...
- But Wait, There's More...Direct Talk With Script to Screen's DRTV Maven
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, October 27, 2022
"We learned it from the ground up, and we had nothing b ...
- Transforming & Moving Forward With Finance of America's S.V.P.
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, October 11, 2022
"I hope this is encouraging for people to say, if you kn ...
- Curious, Unrestrained & e.l.f.-ing Amazing!
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 7, 2022
"There is no such thing as being able to not do wh ...