Tag results for "branding"
- Keeping Step With Bombay Sapphire's Brand DirectorWhat makes someone want to go beyond just marketing a brand ...
- Dr. Martens Looks For Comeback With New Brand OfficerCarla Murphy joins as the Brit icon tries to revive sales wi ...
- Apple, Google, Microsoft Still Most Valuable BrandsKantar's BrandZ ranking reveals that food, personal care and alcohol brands a ...
- Reach For The Heart, Not For The Wallet: Emotions Rule Brand LoyaltyMarketers say discounts are less important than a personal connection, Bloomreach repo ...
- The BIMI Way: A New Set Of Tools For Brands That Send Authenticated EmailsValimail has introduced the BIMI Simulator to show how brand logos wi ...
- Jones Elevated To Global CEO Of VML's BAV GroupJones is a ten-year veteran of the company and was most recent ...
- Quiet DEI: How Marketers Can Bring Inclusivity Under the RadarMany companies are rebranding their strategies rather than abandoning them. Here's h ...
- Barbarian Helps Reel Wild Raise Environmental AwarenessThe digital agency increases the festival's presence by creating microsite and O ...
- Hearst Newspapers Unveils Branding Campaign With PMGThe multimedia initiative starts in Hearst's "San Francisco Chronicle" and "Houston Chronic ...
- PayPal Strengthens Focus On Global CommerceThe plan is to expand on the PayPal Everywhere ad campaign f ...
- Radio Flyer Taps Agencies To Help Showcase New ProductsBaldwin& is tasked with helping to figure out the best way ...
- Danone CMO: How America's Demand For Protein Is Shaking Up CPGConsumers want GLP-1-supportive foods, healthier guts, plant-based options -- and Danone wan ...
- Remaking Intel With AI Inside CampaignIntel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- Project Peacock Made Discover's Campaign FlyDiscover for the first time launched a product other than a cred ...
- Don't Fall For Seemingly 'Sexy, High And Sweet' ROASPaid search has become the most effective channel to drive awareness f ...
- WPP Taps Universal Music Stable For Audience StrategiesThe companies also said they would jointly explore new ways that ...
- BTS REWIND: Why This Hallmark VP Cares Enough to Do the Very BestAlexis Kerr is proof that great things can happen when you perseve ...
- Meta Ads Feed On Intimacy, Immediacy To Improve PerformanceKantar and CreativeX conducted research for Meta showing human emotions and connectio ...
- Frankenbrands: 4 Monstrous Mishaps To Avoid In Building Brand IdentityBuilding a brand today is about creating a resilient and coherent ecosyste ...
- What Signatures Signify: The ROI Of Including Them In Marketing EmailsA new analytics tool from email signature firm Exclaimer is designed ...
- For L'Oreal, Inclusivity Is ImperativeThe beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- VML Launches New Brand Design UnitThe unit repackages the agency's design capabilities into a single operation th ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless AdvertisingConsumer attention is difficult to capture, but emotional storytelling - rather th ...
- Amazon Launches Its First YouTube Original Branded Content SeriesStudents have a wish list to fulfill. Amazon's new branded series exclusive ...
- ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace ItApple Intelligence is not available to the public, but a new repo ...
- Omnicom Achieves 6.5% Growth In Q3, Reaffirms 2024 Growth Target"The industry is in better shape than it was five or s ...
- So Fetch! Bark, Crocs Rolls Out Clogs For PoochesBark says the launch is the first in a broader move ...
- Bimbo Bakeries USA Selects Omnicom, Landor As Its New AgenciesOmnicom will take the lead on media creative strategy, social, influencers, P ...
- Former WPP Executive Creates Grandmerci, New Branding CompanyBannon had led the North American arm of WPP's Design Bridge a ...
- Tupperware Name Will Survive BankruptcyThe company has suffered from genericization, which is when a brand na ...
