Tag results for "branding"
- Havas' Triptk Opens NYC Branding, Design PracticeDesign veteran Daniel Arenas has been tapped to lead the new operation, ...
- WPP's Landor Taps Hallberg To Lead Its NY Creative StudioWPP global brand consultancy Landor has appointed Jonas Hallberg executive creative director ...
- PBS Overhauls Logo For 2020The makeover, developed with Lippincott, features a new, vibrant signature color, nicknamed ...
- Facebook Rebrands, Unveils New LogoRather than Facebook's trademark blue, the new logo actually changes colors, from ...
- Endeavor Global Marketing Rebrands As 160over90The name conveys a blood pressure reading -- in this case, elevated ...
- The Best Global Brands 2019 Got There By... AdvertisingThe Top 10 Best Brands represent $5.6 billion dollars in ad sp ...
- BT Returns To The High Street With EE Co-Branding MoveIt has been missing for 25 years, but now BT is coming ...
- Amazon Twitch Used To Stream Shooting Outside Synagogue In GermanyA shooter outside a synagogue in Germany used Amazon Twitch to broadcast ...
- Pickleball Paddle Peddler Pivots On PositioningAgency Young & Laramore (Y&L) sums up challenge: "With a name like ...
- Streaming TV And The Critical Importance Of BrandingAll these streaming services will need to stock their digital shelves with ...
- Study Finds Value Of 'Brand Equity' Eroding, More So Among Agencies Than MarketersEven as the nation's largest consumer brand marketers meet for their annual ...
- How To Refresh A 'Cadillac Brand'My favorite example of how to do it right is Cadillac and ...
- Deutsch On Trump: A Brilliant Marketer, At Least Up To NowThe president may just have run out of Teflon, according to former ...
- The Changing Face Of My Brand LoyaltyI used to be quite brand-loyal, with British Airways, for example, a ...
- Starbucks Mermaid Tops Most Memorable Mascot ListThe brand does have over 14,000 outlets nationwide -- so she's kind ...
- 5 Mistakes Marketers Make When Choosing A LogoFor example, don't choose colors based on personal preferences, or pick a ...
- JetSuiteX Rebrands As JSXThe California-based airline unveiled a brand overhaul to better define its niche ...
- What's Old Is New Again: FileMaker Reverts To Claris BrandingSiegel+Gale (S+G) helped with this rebrand that includes research, brand positioning, brand ...
- New England Aquarium Rebrands Under Connelly PartnersAs perception of traditional aquariums continues to turn negative, particularly among crucial ...
- Brands Must Rethink Luxury And Millennials, And Activism TooComscore offers surprises on luxury customers, and reveals that the public does ...
- Press Association Rebrands To PA MediaThe Press Association, or PA, has rebranded to PA Media to reflect ...
- SunTrust, BB&T To Be Called Truist After Merger CompletionOmnicom's Interbrand led the naming project for the combined entity that will ...
- Borden's Elsie Undergoes MakeoverBorden is partnering with BrandCory on its logo refresh and with Ohio-based ...
- Omnicom's LatinWorks Rebrands To Third EarThe new name is aligned with the positioning as a "listen-first" creative ...
- BB&T and SunTrust Team With Interbrand For Post-Merger RebrandStrawberryFrog will remain SunTrust's marketing AOR. BB&T's AOR is The Tombras Group. ...
- The Hartford Gets A Brand MakeoverThe Hartford is giving brand's icon, The Hartford Buck, a personality for ...
- Franzia Wine Refreshes Brand IdentityFranzia's first creative campaign in over 35 years, developed with Mekanism, plays ...
- Are The Grateful Dead The Greatest American Brand?It's not easy to build a brand - but when you do ...
- Preston Kelly, DDB And Joan Reveal Spring MakeoversThe agencies are repositioning their visual identities to better align with evolving ...
- Google Builds Brands, 93% Of CMOs Say It's An Increasingly Difficult TaskCMOs cite naming a product or a service rather than positioning and ...
