- NOTUS Rebrands Itself As 'The Sun'
Around the Net In Media, Ray Schultz - Tuesday, September 8, 2026
NOTUS, the news website, is rebranding itself as “The Sun,” a na ...
- Mr. Pibb Tops 2026's Fastest-Growing Brands As Consumers Seek Comfort, Value
Research Intelligencer, Rob Williams - Wednesday, September 9, 2026
Coca-Cola's relaunch of Mr. Pibb brought a reformulated drink with 30% mo ...
- Is Martha Stewart Drinking Starbucks In Her Waymo En Route To Kohl's?
Marketing Daily - Top of the News, Tanya Gazdik - Monday, August 31, 2026
Starbucks posits that basic isn't necessarily a bad thing, especially when Mart ...
- Spending Can Still Spark Joy For Consumers If Brands Make It Worth The Guilt
Research Intelligencer, Rob Williams - Wednesday, August 26, 2026
The average American can be described as 'Joy Pressured,' according to ...
- Brand Partnerships Need Data, Not Two Logos Awkwardly Sharing A Tote Bag
Research Intelligencer, Rob Williams - Friday, August 21, 2026
Partnership planning should test audience overlap, incremental reach, reputation and future val ...
- Etsy's VP of Brand Marketing on Turning Prime Day Into a Brand-Building Opportunity
Brand Insider, Barbie Romero - Tuesday, August 11, 2026
How do you compete with Amazon on their biggest sales day witho ...
- Keany Named CEO At Stagwell's Redscout
MAD, Steve McClellan - Friday, July 24, 2026
He succeeds Ivan Kayser who is departing to launch an undisclosed ventur ...
- State Street Wants You To Party Down With Fearless Girl
Marketing Daily, Sarah Mahoney - Thursday, July 23, 2026
The financial services company is gearing up to celebrate the sculpture's upcomi ...
- Women's Pro Baseball League Debuts, Arrivals + Departures Creates Team Branding
MAD, Fern Siegel - Thursday, July 16, 2026
The four teams are named for an outstanding woman who broke barri ...
- Enterprise Sentinel: A Way To Automate Email Governance
Email Insider, Ray Schultz - Wednesday, July 8, 2026
Stensul launches tool that it says can govern copy and design ...
- Confessions From Shapermint & Trafelia's Brand Director: Stories Beat Offers, Feelings Can't Be Copied, and Data & Creativity as Partners
Brand Insider, Barbie Romero - Tuesday, June 30, 2026
Gabrielle Richards on why features can be copied but feelings can't a ...
- Stay True To Your Brand: New Tool Offered To Help Teams Post Consistent Messaging At Scale
Email Insider, Ray Schultz - Tuesday, June 30, 2026
Attentive's Brand Voice 2.0 is designed to help marketers using email, S ...
- For America's 250th, Volition America Says Patriotism Doesn't Pick a Side
Brand Insider Podcast, Erin Everhart - Friday, June 26, 2026
With America's 250th birthday one week away, there is no better mome ...
- Confessions From Orchestra's EVP, Head of Paid Media: Unified Planning Over Silos, Experimentation Fuels Optimization, and Why Audience-First Beats Metrics-First
Brand Insider, Barbie Romero - Tuesday, June 23, 2026
Bianca Garcia reveals why unified media planning outperforms silos, how experimentation shap ...
- America Trusts Dish Soap More Than AI, And Other Humbling Lessons For Marketers
Research Intelligencer, Rob Williams - Tuesday, June 23, 2026
Trust is increasingly flowing toward familiar household staples, nostalgic childhood brands a ...
- Levi's, Gillette Gently Mock World Cup Branding Ban
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 21, 2026
Levi's took it a step further on Sunday, covering up the lo ...
- Hill Promoted To Global President At Omnicom's FutureBrand
MAD, Steve McClellan - Wednesday, June 17, 2026
In his new role, Hill will lead FutureBrand globally, effectively succeeding Ni ...
- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar
Research Intelligencer, Rob Williams - Thursday, June 18, 2026
Brands winning on sustainability are highly selective about what they communicate a ...
- BBH Pits America Against England In Cheeky World Cup Ad
MAD, Fern Siegel - Monday, June 1, 2026
"Nobody Does Football Better Than Us" mocks U.S.' over-the-top approach to spo ...
- NYC Seeks Branding, Design Firm For Its Citywide 'Groceries' Program
MAD, Steve McClellan - Friday, May 29, 2026
The RFP was issued by the New York City Economic Development Corporati ...
- Hertz's Sr. Marketing Director on Why Emotional Marketing Outperforms Discounting
Brand Insider, Barbie Romero - Tuesday, May 26, 2026
Price comparison sites flatten every brand. John Acosta explains how Hertz escap ...
- Google Reclaims Valuable Brand Throne As AI Turns Every CMO Into 'Strategic Intelligence' Influencer
Research Intelligencer, Rob Williams - Friday, May 22, 2026
AI has become "the great creative equalizer," allowing smaller brands to pun ...
- Jelly Belly Looks To Reclaim Former Glory In New Brand Campaign
CPG Insider, Sarah Mahoney - Friday, May 8, 2026
Ferrara Candy spent more than a year deciding how to reinvigorate ...
- Meet The New People: IAC Rebrands, Will Focus On Publishing
Publishing Insider, Ray Schultz - Wednesday, April 29, 2026
IAC chairman Barry Diller says, "Our major continuing operating business is n ...
- Doe-Anderson Brands Louisville's Olympic Team Trials
Out to Launch, Steve McClellan - Friday, April 24, 2026
The 2028 U.S. Olympic Team Trials for Gymnastics will be held June 16 ...
- Kellogg Made Fiber the Star of the Super Bowl. William Shatner Helped.
Brand Insider Podcast, Erin Everhart - Friday, April 24, 2026
Kellogg says it's the Year of Fiber. We talked to Chief Grow ...
- What A New Face Means For The World's Most Valuable Brand
Marketing Daily, Sarah Mahoney - Thursday, April 23, 2026
Apple's Tim Cook made privacy a moral stance. His successor can ma ...
- Money Crazy: Bloomberg Media Unveils Multichannel Ad Campaign
Publishing Insider, Ray Schultz - Tuesday, April 21, 2026
The new effort boasts that Boomberg "follows the money." ...
- Confessions From GoodRx's CMO: Intuition Over AI, Characters Over Celebrities, and Choosing Unlimited Budget
Brand Insider, Barbie Romero - Tuesday, April 21, 2026
Ryan Sullivan shares his take on brand building over performance marketing, t ...
- Jury Still Out On Jaguar Rebrand, Per Harris Poll
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2026
So far, the data shows a tradeoff: Equity is down in mo ...