Tag results for "branding"
- Marketing & PR Execs Blame Social Media For Spreading False InfoA quarter of those executives said misinformation about their brands and industri ...
- Jeep, Igloo Partner For Co-Branded MerchandiseIgloo designed the cooler with custom graphics showcasing the Jeep seven-slot grill ...
- How BIMI Can Help In The New Marketing EcosystemBIMI (brand indicators for message identification) can provide many benefits to use ...
- BIMI Lite: Group Works To Open It Up To Brands Without Registered TrademarksGovernment-vetted trademarks are too high a bar, and BIMI is working ...
- Packaged Goods Marketers Favor ROAS Among Outcome MetricsTwo-thirds of consumer packaged goods marketers said return on ad spend w ...
- Best Practices In A Universe Without GuardrailsThe metaverse is here. Smart brands will take advantage of the opportuniti ...
- Brand Love: How Firms Measure Relationships With The CustomerMBLM lists the top ten brands in terms of brand intimacy. B ...
- Consumers Want Brands To Show Support For Ukraine After Russian InvasionSixty percent of Americans said brands should invest their resources in reli ...
- Embracing the Setbacks: A D2C Skincare Founder's Recipe for Success"I didn't find any support in the industry, everybody felt that th ...
- MeritB2B Changes Name To Anteriad In RebrandingThe company acquired True Influence in late 2021, one of three rece ...
- Meta Unveils Glimpse Of Future Metaverse Branding, Apparently It's Bacon"For years we've been meeting our fans in unexpected ways and plac ...
- Marketers And Consumers Share Opinions On Corporate PurposeA significant portion of marketers say their companies are addressing social issue ...
- Buick Might Be Revamping LogoBuick’s logo might be undergoing a big change, according to a tradema ...
- Nike, Apple Top Ranking Of Branded Product PlacementsIt's no coincidence that Apple's products populate scenes in "Ted Lasso" a ...
- Instacart Tweaks Brand IdentityOnline grocery delivery platform Instacart is introducing a brand identity that company execs sa ...
- Responsible Data Usage Underlies Consumer Trust In BrandsGood personal experiences help to build trust in brands, while "bad" personalizati ...
- Consumer Emotions Drive Brand Loyalty And EngagementIt now costs marketers 13 to 18 times more to recruit ...
- Consumers Are Receptive To Brand Messaging About UkraineSixty percent of Americans said brands need to publicize what they're doi ...
- Email Signatures Can Help In Brand BuildingEmail signatures can help a company build a consistent brand image. Exclaimer ...
- Worldata Agency Unit Rebrands To Outcome MediaThe rebranded division offers email marketing, demand generation and other services. ...
- Stagwell's Assembly Unveils New Brand IdentityThe refreshed identify will be uniform across the more than 30 marke ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And TechnologyDeveloped with IBM's global agency Ogilvy, the project signifies a new directi ...
- Some Super Bowl Advertisers Forgot About Branding, Search And Recall Data ShowsDISQO queried Super Bowl viewers on ad recall and brand perception a ...
- No Name Yet For Product Of Frontier, Spirit Proposed MergerThe $6.6 billion merger of Spirit and Frontier Airlines would create America ...
- Hyundai Rebrands Used Vehicle Program, Ford Adds Trial PeriodThe name change is designed to make it easier for customers ...
- Vibram's 'Sole-ful' New Campaign Pivots From Previous EffortsAfter a lesion learned during the pandemic the marketer pivoted to foc ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl TeaserThe "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual AssetsOnly 8% of U.S. consumers said they had bought a non-fungible tok ...
- New B2B Email Tool Combines Personalization, Brand Control, Company SaysThe new tool from Brand Wings features brand-compliant templates and analytics, t ...
- BMW Motorrad, Lego Extend PartnershipLego has released other BMW motorcycles and cars, including the BMW ...
