- Frankenbrands: 4 Monstrous Mishaps To Avoid In Building Brand Identity
MAD, Sophia Powe - Wednesday, October 30, 2024
Building a brand today is about creating a resilient and coherent ecosyste ...
- What Signatures Signify: The ROI Of Including Them In Marketing Emails
Email Insider, Ray Schultz - Monday, October 28, 2024
A new analytics tool from email signature firm Exclaimer is designed ...
- For L'Oreal, Inclusivity Is Imperative
Marketing Daily, Sarah Mahoney - Thursday, October 24, 2024
The beauty giant's chief marketing officer explains how the world's fourth-largest advertis ...
- VML Launches New Brand Design Unit
MAD, Steve McClellan - Wednesday, October 23, 2024
The unit repackages the agency's design capabilities into a single operation th ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2024
Consumer attention is difficult to capture, but emotional storytelling - rather th ...
- Amazon Launches Its First YouTube Original Branded Content Series
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 22, 2024
Students have a wish list to fulfill. Amazon's new branded series exclusive ...
- ChatGPT Makes Up A Word, AI Expert Tells Marissa Mayer To Embrace It
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2024
Apple Intelligence is not available to the public, but a new repo ...
- Omnicom Achieves 6.5% Growth In Q3, Reaffirms 2024 Growth Target
MAD, Steve McClellan - Tuesday, October 15, 2024
"The industry is in better shape than it was five or s ...
- So Fetch! Bark, Crocs Rolls Out Clogs For Pooches
Marketing Daily, Sarah Mahoney - Friday, October 11, 2024
Bark says the launch is the first in a broader move ...
- Bimbo Bakeries USA Selects Omnicom, Landor As Its New Agencies
MAD, Steve McClellan - Thursday, October 3, 2024
Omnicom will take the lead on media creative strategy, social, influencers, P ...
- Former WPP Executive Creates Grandmerci, New Branding Company
MAD, Fern Siegel - Monday, September 23, 2024
Bannon had led the North American arm of WPP's Design Bridge a ...
- Tupperware Name Will Survive Bankruptcy
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, September 22, 2024
The company has suffered from genericization, which is when a brand na ...
- Bloomberg Media Launches Second Part Of Its Brand Campaign
Publishers Daily, Ray Schultz - Thursday, September 19, 2024
The campaign features a 30-second spot titled "Music in the Markets." ...
- Campbell's Soup Aims To Drop 'Soup'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 11, 2024
Nearly half the company's sales come from snacks, including such brands ...
- Star Of The North: 'The Star Tribune' Has Added 'Minnesota' To Its Name
Publishing Insider, Ray Schultz - Monday, August 19, 2024
The rebranded paper calls itself "The Heart and Voice of the Nor ...
- Olympics Wrap-Up: Which Brands Found Glory?
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
One of Olympic marketing's biggest fans weighs in on what went righ ...
- Agencies, It's Time To Be Our Boldest Advocates
MAD, Sharon Napier - Wednesday, July 24, 2024
Here are five things agencies can focus on to build an agen ...
- Uber Launches Global Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2024
Created internally by Uber's creative team, the effort depicts the joy a ...
- Will Paris Games Kick Off Year Of The Woman Athlete?
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
As young athletes find their role as influencers, veterans like Simone Bil ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Digital Agency Bukwild Revamps As Goodness
MAD, Fern Siegel - Monday, June 17, 2024
The move is intended to help brands navigate a complex DTC landsc ...
- Visa Grabs Performance - Whether Or Not They Admit It
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2024
The power of small steps to make big things happen, for advertiser ...
- 'Elle' Brands A Miami Condominium
Publishers Daily, Ray Schultz - Monday, June 10, 2024
The 25-story property will be in Miami's Edgewater neighborhood. ...
- 'The Wall Street Journal' Introduces A New Tagline
Publishers Daily, Ray Schultz - Monday, June 3, 2024
The new platform, 'It's Your Business,' will be accompanied by an ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...
- Michaels' New Strategy: Slashing Prices On 5,000 Items
Marketing Daily, Sarah Mahoney - Monday, May 6, 2024
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance i ...
- Vera Bradley Preps For Rebranding
Retail Insider, Sarah Mahoney - Tuesday, April 23, 2024
With sales sliding, the accessories retailer is eyeing a significant reintroduction f ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- Pearlfisher Names Brown Global CEO, New Post Expands Business
MAD, Fern Siegel - Wednesday, April 10, 2024
The branding agency has hubs in New York and London. ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...