- Brand Makeover For Recently Merged Summit Medical Group And CityMD
MAD, Larissa Faw - Monday, April 12, 2021
Logo and identity system aimed to illustrate the "seamless connection" between t ...
- Brand Bonding: Most Consumers Remain Loyal During The Pandemic
Email Insider, Ray Schultz - Monday, April 12, 2021
Upper-income households are more likely to trust brands with their personal dat ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- Google To Roll Out YouTube Video Ad Experiments
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
Google on Tuesday announced the launch of video experiments globally in Goog ...
- Lexus Marketing Chief Aims To Add 'Excitement' To Brand
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
"I see the opportunity to leverage our strong heritage in human-centered design ...
- Episerver Rebrands Itself As Optimizely
Email Marketing Daily, Ray Schultz - Thursday, January 28, 2021
Episerver acquired Optimizely last year, and will now assume use of th ...
- Maybe I Don't REALLY Hate Tom Brady Anymore
Media Insider, Cory Treffiletti - Wednesday, January 27, 2021
If I can learn to like Tom Brady -- whom I hat ...
- Lippincott Adds Brand Strategy, Design Partners
MAD, Steve McClellan - Wednesday, January 20, 2021
Brian Rosenberg joins the Brand Strategy practice and Mick McConnell the Desi ...
- Omnicom's 180 Agency Expands Global Footprint, Names Volten Global CEO
MAD, Steve McClellan - Friday, January 15, 2021
The agency is also realigning its social media consultancy Brand Intelligence Operati ...
- Phenomenon Guides Launch Of New Health Supplement Fatty 15
MAD, Larissa Faw - Wednesday, January 6, 2021
The agency suggested the name to challenge the stigma of the wor ...
- How Zoom Can Thrive After COVID-19
MAD, Ross Clugston - Wednesday, December 16, 2020
If Zoom wants to remain the go-to platform post-pandemic, it needs ...
- Brands Talk -- What Does Yours Say Without Saying It?
Inside Performance, Laurie Sullivan - Wednesday, November 25, 2020
Brand messages play a powerful role. What message does your brand se ...
- Crunch Launches First Brand Campaign Under New Ownership
MAD, Larissa Faw - Tuesday, November 17, 2020
The effort follows the 2018 acquisition of Nestle's U.S. confections operation ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to bui ...
- With Help From TMA Happy Egg Cooks Up Brand Makeover
MAD, Larissa Faw - Tuesday, November 10, 2020
"When you are named Happy Egg, people have an expectation that you' ...
- Duluth Trading Co. Launches 'Simple' Men's Basic Line
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2020
The clothing line, which was in development before the pandemic hit, w ...
- Making Purpose Work For Brands
MAD, Ken Beaulieu - Wednesday, October 7, 2020
The purpose flag must be carried, held high, and continually waved ...
- 'GQ' Teams With NBA Star On First Guest-Curated Product Box
Publishers Daily, Sara Guaglione - Friday, October 2, 2020
GQ is partnering with NBA star Kevin Love on its latest "Be ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Google Kids Space On Android, A Lifetime Branding Experience
Inside Performance, Laurie Sullivan - Monday, August 31, 2020
Can parents trust Google enough to commit to Kids Space -- mea ...
- Husband Of Kamala Harris Part Of A Past $42M Lawsuit Over Taco Bell Chihuahua Mascot
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Doug Emhoff, the husband of Democratic VP Kamala Harris, is in t ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washingt ...
- Washington Redskins To Change Name
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
The name change won't happen immediately and the NFL franchise is sti ...
- Families Of Women Who Portrayed Aunt Jemima Object To Change, Searches Skyrocket
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 20, 2020
Families of some of the women who portrayed Aunt Jemima for T ...
- Pairwise Debuts Brand Makeover
Out to Launch, Larissa Faw - Tuesday, June 16, 2020
The startup health food brand
Pairwise is revealing a new bra ...
- Complex Networks Rebrands To Unify Portfolio
Publishers Daily, Sara Guaglione - Wednesday, May 6, 2020
It also features a refreshed website and a visual identity to communica ...
- Does Your Brand Have A Handshake Logo?
Mediapsssst, Richard Whitman - Wednesday, March 18, 2020
Probably not the best message to be sending during a growing pandemi ...
- WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing th ...
- Study: Firms Believe AI Could Hurt Branding
Email Marketing Daily, Ray Schultz - Friday, February 7, 2020
Executives worry about diminishing creativity, fewer jobs and less differentiation, Bynder repo ...
- Lonely Planet Teams With Intrepid Travel To Launch Tours
Publishers Daily, Sara Guaglione - Tuesday, January 21, 2020
The launch of the tours, called Lonely Planet Experiences, is the late ...