The 2028 U.S. Olympic Team Trials for Gymnastics will be held June 16 to 19, 2028, at the KFC Yum! Center in downtown Louisville and ad agency Doe-Anderson has been tapped to create the branding for the event. 

The wordmark turns the "v" in "Louisville" into a gymnast in flight — a built-in icon that, in certain applications, can incorporate photography of actual gymnasts in the air. 

Zach Stewart, SVP, executive creative director and head of design at Doe-Anderson, which is based in Louisville called the branding “flexible, modern and distinctly American." 

Additional brand applications will roll out in the lead-up to the Trials which take place about a month before the start of the summer games in Los Angeles.