- Former WPP Executive Creates Grandmerci, New Branding Company
MAD, Fern Siegel - Monday, September 23, 2024
Bannon had led the North American arm of WPP's Design Bridge a ...
- Tupperware Name Will Survive Bankruptcy
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, September 22, 2024
The company has suffered from genericization, which is when a brand na ...
- Bloomberg Media Launches Second Part Of Its Brand Campaign
Publishers Daily, Ray Schultz - Thursday, September 19, 2024
The campaign features a 30-second spot titled "Music in the Markets." ...
- Campbell's Soup Aims To Drop 'Soup'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, September 11, 2024
Nearly half the company's sales come from snacks, including such brands ...
- Star Of The North: 'The Star Tribune' Has Added 'Minnesota' To Its Name
Publishing Insider, Ray Schultz - Monday, August 19, 2024
The rebranded paper calls itself "The Heart and Voice of the Nor ...
- Olympics Wrap-Up: Which Brands Found Glory?
Marketing Daily, Sarah Mahoney - Tuesday, August 13, 2024
One of Olympic marketing's biggest fans weighs in on what went righ ...
- Agencies, It's Time To Be Our Boldest Advocates
MAD, Sharon Napier - Wednesday, July 24, 2024
Here are five things agencies can focus on to build an agen ...
- Uber Launches Global Brand Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2024
Created internally by Uber's creative team, the effort depicts the joy a ...
- Will Paris Games Kick Off Year Of The Woman Athlete?
Marketing Daily, Sarah Mahoney - Monday, July 15, 2024
As young athletes find their role as influencers, veterans like Simone Bil ...
- Heinz, Cheetos Add More Branded Apparel
Marketing Daily, Sarah Mahoney - Thursday, June 27, 2024
The ketchup and snack brands are the latest CPG companies to foll ...
- Digital Agency Bukwild Revamps As Goodness
MAD, Fern Siegel - Monday, June 17, 2024
The move is intended to help brands navigate a complex DTC landsc ...
- Visa Grabs Performance - Whether Or Not They Admit It
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2024
The power of small steps to make big things happen, for advertiser ...
- 'Elle' Brands A Miami Condominium
Publishers Daily, Ray Schultz - Monday, June 10, 2024
The 25-story property will be in Miami's Edgewater neighborhood. ...
- 'The Wall Street Journal' Introduces A New Tagline
Publishers Daily, Ray Schultz - Monday, June 3, 2024
The new platform, 'It's Your Business,' will be accompanied by an ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...
- Michaels' New Strategy: Slashing Prices On 5,000 Items
Marketing Daily, Sarah Mahoney - Monday, May 6, 2024
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance i ...
- Vera Bradley Preps For Rebranding
Retail Insider, Sarah Mahoney - Tuesday, April 23, 2024
With sales sliding, the accessories retailer is eyeing a significant reintroduction f ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- Pearlfisher Names Brown Global CEO, New Post Expands Business
MAD, Fern Siegel - Wednesday, April 10, 2024
The branding agency has hubs in New York and London. ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- Havas Unveils Conran Design Group Network
MAD, Steve McClellan - Friday, March 22, 2024
The network includes the Conran Desgin Group, founded in 1957 and whi ...
- JBL's Pivot To Attract Young People On Roblox
Mediapsssst, Richard Whitman - Friday, March 22, 2024
Guided by social agency GoSpooky, the iconic audio products firm launched t ...
- Deloitte Digital's Secret GAI Branding Tool - Here's How I Tested It
Performance Marketing Insider, Laurie Sullivan - Friday, March 22, 2024
Deloitte Digital will unveil something most companies have been hesitant to shar ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- The Paradox Of Quality
Planning & Buying Insider, J. Walker Smith - Wednesday, March 20, 2024
The better our products get, the more they are alike. Quality ...
- Blue Chip Ramps Up, Formalizes Planning, Activation, ROI Suite Of Tools
Mediapsssst, Richard Whitman - Thursday, March 14, 2024
More agencies are likely to follow suit as prospective clients increasingly a ...
- Lilly Pulitzer Launches First-Ever Brand Campaign
Marketing Daily, Sarah Mahoney - Thursday, March 7, 2024
The debut coincides with International Women's Day, celebrating the 65-year-old brand's sun ...
- Performance-Focused NP Digital Makes Innovative Move, Acquires Creative Agency
MediaDailyNews, Laurie Sullivan - Thursday, January 25, 2024
Performance marketing agency NP Digital next week will formally announce the acquisiti ...
- 'The Tempe Daily News' Is Rebanded As 'The Tempe Tribune'
Publishers Daily, Ray Schultz - Wednesday, January 3, 2024
The paper has been published as 'The Tempe Daily News' since 1 ...
- Bud Light Drew Most Consumer Attention For Damage To Brand
Research Intelligencer, Robert Williams - Thursday, January 4, 2024
News coverage of the Bud Light firestorm received more than 11 milli ...