- Email Signatures Can Help In Brand Building
Around the Net in Email, Ray Schultz - Friday, March 11, 2022
Email signatures can help a company build a consistent brand image. Exclaimer ...
- Worldata Agency Unit Rebrands To Outcome Media
Email Marketing Daily, Ray Schultz - Friday, February 25, 2022
The rebranded division offers email marketing, demand generation and other services. ...
- Stagwell's Assembly Unveils New Brand Identity
Mediapsssst, Richard Whitman - Monday, February 21, 2022
The refreshed identify will be uniform across the more than 30 marke ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- Some Super Bowl Advertisers Forgot About Branding, Search And Recall Data Shows
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
DISQO queried Super Bowl viewers on ad recall and brand perception a ...
- No Name Yet For Product Of Frontier, Spirit Proposed Merger
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, February 8, 2022
The $6.6 billion merger of Spirit and Frontier Airlines would create America ...
- Hyundai Rebrands Used Vehicle Program, Ford Adds Trial Period
Marketing Daily, Tanya Gazdik - Monday, February 7, 2022
The name change is designed to make it easier for customers ...
- Vibram's 'Sole-ful' New Campaign Pivots From Previous Efforts
MAD, Steve McClellan - Tuesday, February 8, 2022
After a lesion learned during the pandemic the marketer pivoted to foc ...
- Hannah Waddingham's Evil Laugh Featured In Rakuten's Super Bowl Teaser
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
The "Ted Lasso" star headlines in Rakuten's Super Bowl spot. ...
- NFT Hype Hasn't Reached Most Consumers Amid Doubts About Virtual Assets
Research Intelligencer, Rob Williams - Friday, January 28, 2022
Only 8% of U.S. consumers said they had bought a non-fungible tok ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- New B2B Email Tool Combines Personalization, Brand Control, Company Says
Email Marketing Daily, Ray Schultz - Tuesday, January 4, 2022
The new tool from Brand Wings features brand-compliant templates and analytics, t ...
- BMW Motorrad, Lego Extend Partnership
Marketing Daily, Tanya Gazdik - Thursday, December 16, 2021
Lego has released other BMW motorcycles and cars, including the BMW ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- WPP's Landor & Fitch Names Bloomfield Global CMO
People on the Move, Steve McClellan - Thursday, December 2, 2021
WPP branding agency Landor & Fitch has appointed Jane Bloomfield as Glob ...
- Brand Purpose Influences Most People's Purchase Decisions
Research Intelligencer, Rob Williams - Tuesday, November 23, 2021
Eighty-two percent of U.S. consumers said the brands they buy stand f ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Stapl ...
- Welcome To Icelandverse, Where The Water Is Wet
MAD, Todd Wasserman - Monday, November 15, 2021
A parody of Facebook's Meta rebranding has Zuckerberg lookalike "Zack Mossbergsson" encouragi ...
- Passion: the Driving Force of an Eco-Friendly Fashion Entrepreneur
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, November 11, 2021
"When you can combine a passion with a frustration, that's really whe ...
- 'Washington Post' Debuts Its First Brand Campaign
Publishers Daily, Ray Schultz - Thursday, October 28, 2021
The first 30-Second 'Impact' spot will debut tonight on "Jeopardy." ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Belliotti Named NA CEO At MassiveMusic
MAD, Steve McClellan - Wednesday, September 29, 2021
Belliotti is the former head of global music at the Coca-Cola Compan ...
- How BIMI Will Build Trust And Security For Email Marketers
Around the Net in Email, Ray Schultz - Monday, September 27, 2021
BIMI Brand Indicators for Message Identification)provides a framework for email security and bra ...
- Bonobos CEO: Leading with Instinct & Positivity
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 22, 2021
"I was told by someone I was working with that I h ...
- Canada Goose Fined For False Advertising In China Crackdown
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 13, 2021
China fined Canada Goose Holdings for allegedly misleading consumers in some advertisements, becomi ...
- Hallmark's VP: When You Care Enough to Do the Very Best
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, September 8, 2021
"When you push and do it and try something new, great thin ...
- 'Say My Name': How To Increase Brand Recognition In Audio Advertising
Marketing Insider, Scott Klass - Friday, September 3, 2021
Nine out of the 10 highest-indexing audio logos include the brand's na ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validi ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- What Amazon Businesses Get Wrong About Branding
MAD, Justin Marshall - Thursday, August 12, 2021
Amazon offers easy ways to build a niche product and use advertisi ...