Tag results for "branding"
- Brands Will Be Less 'Branded' In 2017It's no longer enough to be human. It's increasingly necessary for brands ...
- Alaska Airlines Promotes Merger Via Microsite, ContestAlaska Airlines is launching a microsite created by Hornall Anderson and Mekanism ...
- GNC Preps For First Super Bowl AdVitamin and supplements brand GNC Holdings, Inc. will advertise in the Super ...
- The Strongest Brands Satisfy Two Primary ElementsTesla, Apple, Microsoft: All of these brands have taken their lumps in ...
- Programmatic Technology Leads To Programmable Brands, According To WhitepaperA new whitepaper sponsored by Xaxis in conjunction with IDC advances the ...
- Google Creates Branding Issue: Google Cast Vs. ChromecastGoogle seems to be going through a bit of an identity crisis ...
- Kettle Overhauls Town Sports InternationalDigital agency Kettle is responsible for the entire project, creating everything from ...
- Baldwin& Builds In-House Strategy DepartmentSan Francisco transplant Ashely Yetman has been hired as the agency's first ...
- Senate Panel Calls 'Wrong' Time Warner CEO To TestifyAfter AT&T announced its $85.4 billion merger deal with Time Warner Inc., ...
- New Look And Re-Jiggered Leadership Team For SF's Duncan ChannonThe 26-year-old agency has a new logo and website and has made ...
- Y&L Refreshes Champagne Velvet Beer BrandThe brand, once sold nationwide, was shuttered decades ago before being revived ...
- NEW! Start-Up HR Platform Launches Amusing Brand Campaign Starring Kristen SchaalGusto, a start-up platform for HR, payroll and benefits, launched an amusing ...
- Promotional Emails Impact Millennials' Purchase DecisionsMillennials are less brand loyal than preceding generations. A recent Daymon Worldwide ...
- How Many Agencies Named Cake Do We Need?OK so we have Cake, the SaaS platform that manages digital marketing; ...
- Good Timing: Gluttony Lands AOR Duties For PulsarThe original LED watch brand, launched in 1972 has tasked the New ...
- Government's WIC Program Gets A Brand MakeoverNew York-based Sullivan led the brand refresh effort to address confusion about ...
- Check The App Then Take A (Ricola) Cough DropRicola is introducing an integrated campaign to better position Ricola products as ...
- FirstEngergy's "Unbranded" Branding StrategyDeveloped with agency Marcus Thomas, Cleveland, ads in a new campaign are ...
- Mother Gives Its Favorite NYC Barber Shop A MakeoverThe agency is replacing the decor of the shop--located at the Port ...
- MediaLink Taps SMG Vet Petersen As Chief Brand OfficerPetersen will be responsible for developing and amplifying MediaLink's brand marketing activities, ...
- Landor London Appoints New MDBrand consulting and design firm Landor has appointed Andrew Welch as its ...
- London-Based ManvsMachine Opens Los Angeles OfficeMike Alderson, founding partner and executive creative director for the global business, ...
- Pinterest Wants UK Brands To Use It For Direct Response, Not Just BrandingPinterest is upping its game in the UK as it positions itself ...
- Mazda Connects Car Designs With Web Site Mazda North American Operations has launched a new Web site, tying the ...
- MediaLink's Kassan: Algorithms Don't Know What People LikeSadly, "there's no algorithm in the world that can actually tell you ...
- Olapic Rebrands Around 'Earned Content' PositioningContent marketing platform Olapic is rolling out a global rebrand and positioning ...
- Toyota Leads Autos In BrandZ's Top 100The total brand value of the Top 10 car brands has fallen ...
- Google Supplants Apple As Most Valuable Global BrandGoogle took Apple's title as the world's most valuable brand in Millward ...
- Tribune Shareholders Vote For Board, Company Changes Name To Sheer AwfulnessShareholders voted to return all the proposed members of the board of ...
- Flying Beyond: Grey Goose And Blade Partner For Summer-Long Experiential CampaignThe campaign, orchestrated by OMD's Ignition Factory, includes Grey Goose branding on ...
