• by Ray Schultz , Columnist, March 26, 2025

BIMI (brand indicators for message identification) allows brands to include their logo with authenticated emails. Adoption has grown by 28.4% from January 2024 to January 2025, and is supported by email providers like Google, Apple and Yahoo. 

What is an authenticated email? It’s one sent by a firm that has achieved domain-based message authentication, reporting, and conformance (DMARC) enforcement. 

Valimail, a member of the AuthIndicators Working Group that developed BIMI, has long encouraged BIMI use. And to that end, it has launched the BIMI Simulator -- a set of tools that it says will allow brands to visualize how their logos will look in BIMI emails. 

The new features include: 

• BIMI Simulator allows brands to visualize how the company’s logo will be displayed in BIMI-compliant emails.  
• BIMI Audience Insights Report provides a breakdown of outbound mail that the firm sent to mailboxes that support BIMI in the past 30 days. 
• BIMI Inspiration is a catalog of public BIMI records and logos of top brands using BIMI. 

“By visualizing the impact of BIMI, we're motivating departments outside of security to partner with their infrastructure, messaging, and security teams to build a stronger defense against phishing and impersonation, while ensuring their brand's integrity in every inbox,” says Alexander Garcia-Tobar, co-founder and CEO of Valimail. 

Garcia-Tobar adds: “Brand amplification and protection via BIMI adds additional ROI benefits to DMARC enforcement.”  

Valimail was also a partner in introducing Common Mark Certificates (CMC), a type of certificate issued by Certificate Authorities (CA) for use with BIMI. It allows brands to utilizer BIMI without a trademark registration.