- GAI Tools Leave Large Carbon Footprints
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
Large language models such as ChatGPT are some of the most energy-guzzli ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- Meta Discloses 'Andromeda' Ad Retrieval
MediaDailyNews, Colin Kirkland - Tuesday, December 3, 2024
As Meta builds out its Advantage+ ad tools suite, it wants advertise ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- Piloting The Holidays: Yahoo Mail Tools Help Shoppers Keep Track Of Purchases
Email Insider, Ray Schultz - Friday, November 22, 2024
With the new Yahoo Mail tools, consumers can also stay on t ...
- AI Automation Expected To Ease Pressure To Increase Revenue
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
Eighty percent of digital ad professionals use AI tools for media buyi ...
- Meta Hires Salesforce's CEO Of AI Clara Shih
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
Shih will be responsible for developing and monetizing AI tools Meta ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- A French Email Menu: Firm Offers Suite Of Delivery Tools
Email Insider, Ray Schultz - Monday, November 18, 2024
MailReach offers to help brands '"warm up" their emails to ensure th ...
- Toolbox Covered By Snowflake: Email Vendor Adds Solutions To Marketplace
Email Insider, Ray Schultz - Thursday, November 14, 2024
AtData has made its Email Engagement and Alternative Email products available ...
- Dow Jones Creates Factiva Smart Summary, AI-Based Research Tool
Publishers Daily, Ray Schultz - Wednesday, November 13, 2024
The new service will safeguard the rights of publishers, Dow Jones s ...
- Meta Partners With Universities To Test Educational VR, Build 'Metaversities'
MediaDailyNews, Colin Kirkland - Tuesday, November 12, 2024
Meta is beginning to test its VR tools with select universities, attempti ...
- 'Share To TikTok' Opens Up Music Sharing With Apple, Spotify
MediaDailyNews, Colin Kirkland - Friday, November 8, 2024
To further its reputation as a mainstream music discovery source, TikTok ...
- Meta Rolls Out Display Option, Automates Media Across Ad Placements
MediaDailyNews, Colin Kirkland - Wednesday, November 6, 2024
The new display option automatically selects and places ad media across differe ...
- Signatures Meet CRM: Integration Combines Two Email Tasks
Email Insider, Ray Schultz - Wednesday, November 6, 2024
A new arrangement will align Exclaimer's signature content with HubSpot's contact li ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- Microsoft Leaves Signs It Could Rebrand AI Copilot To Windows Intelligence
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Like Apple, which uses "intelligence" to describe its AI tools, Microsoft cou ...
- LinkedIn Launches AI-Powered Recruiter To Handle Repetitive Tasks
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
LinkedIn is utilizing Microsoft's partnership with OpenAI to bring recruiters a n ...
- Google's NotebookLM: A Conversation With 'Customer Zero'
Media 3.0, Joe Mandese - Thursday, October 24, 2024
Google's Sarah Kennedy this morning pitched the ANA on trying its n ...
- Meta Launches Safety Features To Protect Teens On Instagram, Prevent Sextortion
MediaDailyNews, Colin Kirkland - Thursday, October 17, 2024
Meta is continuing to introduce safety features to protect younger users a ...
- Google Audio AI Guides Podcasts
Performance Marketing Insider, Laurie Sullivan - Friday, October 18, 2024
Advertisers working with audio believe measurement tools and innovative applications related ...
- YouTube Brings AI Audio Generator To U.S. Creators
MediaDailyNews, Colin Kirkland - Tuesday, October 15, 2024
Dream Track is an experiment in YouTube Shorts designed to help deep ...
- Amazon Launches An Audio Generator For Ads
MediaDailyNews, Laurie Sullivan - Tuesday, October 15, 2024
Amazon is launching a generative AI tool to create audio ads th ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Meta Brings New GenAI Tools To Targeted Video Ads
MediaDailyNews, Colin Kirkland - Tuesday, October 8, 2024
Meta has introduced generative AI tools designed to help advertisers capitalize ...
- I'm A Cool Rocking Blogger In The U.S.A.
Red, White & Blog, Joe Mandese - Friday, October 4, 2024
What do Bruce Springsteen, Liz Cheney and "Red, White & Blog" ha ...
- Reddit Increases AI Ad, Translation Tools, Appoints CRO
MediaDailyNews, Laurie Sullivan - Wednesday, September 25, 2024
As Mike Romoff will lead Reddit's ad and sales businesses as ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2024
Google reportedly paid $2.7 billion to bring back an AI genius ...
- 'Newsweek' Engages Headliner To Help Deliver Podcast Recommendations To Readers
Publishers Daily, Ray Schultz - Tuesday, September 24, 2024
The magazine will use Headliner's Disco to provide relevant podcasts. ...