- B2C Playoff: New CRM Is Built To Drive Consumer Sales
Email Insider, Ray Schultz - Thursday, February 20, 2025
Klaviyo is offering a B2C platform and a Customer Hub. ...
- Out Of The Inbox, Into AI: System Allows Email Access To AI Tools, Firm Says
Email Insider, Ray Schultz - Monday, February 17, 2025
A new system from Integral Business Intelligence allows firms to use ema ...
- Perplexity Launches Deep Research Project
Performance Marketing Insider, Laurie Sullivan - Monday, February 17, 2025
Perplexity became the latest AI company to release an in-depth research to ...
- Getting On The Train Of Thought: New Tool Supports Email Analytics, Firm Says
Email Insider, Ray Schultz - Tuesday, February 11, 2025
A data-driven email solution allows users to access customer analytics within o ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Amazon Brand Awareness Ad Tool Emerges From Beta
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- AI-driven optimization platform Brand+ became available to a ...
- TikTok Launches Tool To Automate Shopping Campaigns For UK Retailers
MediaDailyNews, Colin Kirkland - Friday, January 24, 2025
TikTok has announced the launch of an AI-powered tool that brands a ...
- Aligning Inventory With Plan Criteria, Now There's An App For That
Planning & Buying Insider, Joe Mandese - Wednesday, January 22, 2025
Dubbed "Media Signal Select," the beta version of this new planning a ...
- Multimodal Melody: AI-Driven Tool Offered To Enterprise Retailers
Email Insider, Ray Schultz - Monday, January 20, 2025
A new product from messaging firm Cordial allows brands to use unstructur ...
- The Death - And Rebirth - Of The Planner
Planning & Buying Insider, Dmitri Kazanski - Wednesday, January 15, 2025
Planners are entirely out of their element when attempting to compete wi ...
- Amazon Unveils Ad Tech-As-A-Service, Offers Retailers Ad Tools
MediaDailyNews, Laurie Sullivan - Thursday, January 9, 2025
Retailers will share with Amazon Ads part of the revenue generated ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Reddit Pitches Brands With New Tools, AMA Ad Format
MediaDailyNews, Colin Kirkland - Tuesday, January 7, 2025
Reddit's new in-app tools include a "Trends" tab, third-party brand-safety controls v ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
MediaDailyNews, Colin Kirkland - Thursday, December 19, 2024
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- OpenAI Challenges Google, Makes ChatGPT Search Free To All
MediaDailyNews, Laurie Sullivan - Tuesday, December 17, 2024
OpenAI has made ChatGPT search available to all and its mobile a ...
- Horizon Affiliate Blue Hour Augments Influencer Content, Makes It 'Shoppable'
MediaDailyNews, Joe Mandese - Tuesday, December 17, 2024
The new tool, dubbed Swell.AI, was developed in partnership with KERV, a ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare Tools
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
Microsoft has introduced major support and regulatory updates to its ad platfo ...
- GAI Tools Leave Large Carbon Footprints
MediaDailyNews, Laurie Sullivan - Tuesday, December 10, 2024
Large language models such as ChatGPT are some of the most energy-guzzli ...
- DSP Dives Into AI To Build Automation Tools For Creative, Planning, Media Buying
MediaDailyNews, Laurie Sullivan - Thursday, December 5, 2024
Simpli.fi has announced AI-powered programmatic ad tools that the DSP will ma ...
- Meta Discloses 'Andromeda' Ad Retrieval
MediaDailyNews, Colin Kirkland - Tuesday, December 3, 2024
As Meta builds out its Advantage+ ad tools suite, it wants advertise ...
- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- Piloting The Holidays: Yahoo Mail Tools Help Shoppers Keep Track Of Purchases
Email Insider, Ray Schultz - Friday, November 22, 2024
With the new Yahoo Mail tools, consumers can also stay on t ...
- AI Automation Expected To Ease Pressure To Increase Revenue
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
Eighty percent of digital ad professionals use AI tools for media buyi ...
- Meta Hires Salesforce's CEO Of AI Clara Shih
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
Shih will be responsible for developing and monetizing AI tools Meta ...
- Merkle Becomes First Agency To Offer Adobe Mix Modeler
MediaDailyNews, Laurie Sullivan - Wednesday, November 20, 2024
The performance agency's clients now have access to build integrated models, givi ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- A French Email Menu: Firm Offers Suite Of Delivery Tools
Email Insider, Ray Schultz - Monday, November 18, 2024
MailReach offers to help brands '"warm up" their emails to ensure th ...
- Toolbox Covered By Snowflake: Email Vendor Adds Solutions To Marketplace
Email Insider, Ray Schultz - Thursday, November 14, 2024
AtData has made its Email Engagement and Alternative Email products available ...
- Dow Jones Creates Factiva Smart Summary, AI-Based Research Tool
Publishers Daily, Ray Schultz - Wednesday, November 13, 2024
The new service will safeguard the rights of publishers, Dow Jones s ...
- Meta Partners With Universities To Test Educational VR, Build 'Metaversities'
MediaDailyNews, Colin Kirkland - Tuesday, November 12, 2024
Meta is beginning to test its VR tools with select universities, attempti ...