• by Ray Schultz , Columnist, Yesterday

Marketers are being offered a plethora of artificial intelligence (AI) tools to help them engage customers.  

For instance, Decile just launched "Luma AI," a conversational analysis tool for use in ecommerce. 

Luma AI is built on Decile’s unified ecommerce data foundation. The technology explains to marketers what has happened, when and why, and what to do about it, the company says. 

Decile cites Salesforce data showing that 54% of business leaders lack confidence in their ability to find and analyze their data. Preview users say they have often skipped important analysis because of the time it took to pull reports.  

Symphony Talent, a talent acquisition firm, also has a few AI solutions that include "Tala," an AI-powered talent-acquisition assistant and the "GenAI Email Builder," and it uses generative AI to help acquisition teams craft personalized recruitment emails.

The goal is to “give clients AI assistance that directly improves recruiters' daily work — intelligent, brand-aware, and built for real recruiting workflows,” says Kermit Randa, CEO of Symphony Talent.

This entails bringing brand intelligence and guardrails into the content-creation process. To do this, Symphony Talent uses generative AI trained on a firm’s approved messaging and tone of voice.

How is it working? Morgan Benner, manager, talent acquisition, at Cleveland-Cliffs, said Tala produced "structured, usable drafts and responded well to tone adjustments" and enabled the company to maintain complete control over the final messaging.

Randa concludes: "AI is becoming an essential part of how modern talent teams work."