Tag results for "data management"
- IAB Tech Lab Opens Public Comment For Ad Creative ID FrameworkThe tool aims to help ensure that video and TV ads a ...
- Experian Acquires Audigent, Combining Massive Amounts Of DataThe addition of Audigent's combined first-party publisher data and inventory network a ...
- AWS Looks To Use AI-Produced Materials To Reduce Carbon, Water UseAdvertisers need to begin thinking about more sustainable practices with the grow ...
- Truth Behind Digital Privacy And ControlsData analysis of terms of service and privacy policies of 57 influenti ...
- Data Breach Payday: Equifax Sends Emails Notifying Victims Of SettlementThe Equifax breach occurred in 2017 and affected 140 million consumers. B ...
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?That level of deep data in terms of writing, voicing, story ar ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- Google Chrome For SaleIt's not a simple idea to sell Chrome to solve monopolistic practice ...
- Kendra Scott And Carhartt Find Success In DataFrom Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques SimplifiedReal-time data and insights through BrightEdge Data Cube X allow marketers ...
- Antitrust Complaints Could Prompt Microsoft Cloud Business Investigation By FTCTwo months after Google filed an antitrust complaint in Brussels against Microsof ...
- Why You Should Care About The Racist Text Messaging CampaignRacist text messages targeted at Black men, women and students raised alar ...
- The AI Character Question: Can AI Agents Reverse Declining Trust In Brands?Consumers have less trust in companies than they did a year ag ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact ProfitsChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Microsoft AI Business On Track To Surpass $10B Annual Run RateMicrosoft reported financial results Wednesday and said it had no intention ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement RoomThanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Pivoting Transparency To Analyze Each Programmatic AdvertisementFinding ways to deprecate cookies to protect consumer privacy is not enoug ...
- YouTube Citations In Google AI Overviews SurgeYouTube AI-related citations have surpassed growth expectations, giving businesses another channel ...
- Straight From The Source: Unifying Data Within A Single Data WarehouseThe new engagement platform eliminates the need for working with separate CD ...
- AI Titans Go NuclearAmazon has signed agreements to support development of nuclear energy projects wi ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024Made for Advertising in connected television apps waste budgets in a tre ...
- Google Puts Data-Retention Limits On AdvertisingGoogle Ads will implement a data-retention policy on November 13 that limi ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B EmailsB2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Croud Appoints Stallings First Chief Data OfficerHis post is part of larger agency moves, including strategic acquisitions ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250MZeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Criteo Supports Retail Media Network Launch For Department Store BelkThe partnership will provide customers with a personalized multichannel experience ahead ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Picking Up The Signals: B2B Brands Can Add Context To IntentMore layered data can help drive AI-crafted emails, ZoomInfo says. ...
- Yahoo Climbs To The Top Of Mount SnowflakeThe progression from ad targeting to web browser cookies to connected I ...
