- Connecticut Governor Signs Sweeping Privacy Bill
Digital News Daily, Wendy Davis - Wednesday, May 11, 2022
Connecticut has become the fifth state to enact a comprehensive privacy l ...
- Data Dallying: CMOs Say Data Gets In The Way Of Creativity
Email Insider, Ray Schultz - Thursday, May 12, 2022
Marketing leaders also gripe that more time is spent accessing data th ...
- GoGoGuest And Emma Partner On Personalized Restaurant Emails
Email Marketing Daily, Ray Schultz - Thursday, May 12, 2022
The approach combines GoGoGuest restaurant data with Emma's email marketing capabilities. ...
- Google To Give Users Control Of Ad Content They See Across Its Properties
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 11, 2022
Google has previewed the launch of a feature that will give peop ...
- Driving Privacy-Centered Growth
MediaDailyNews, Adam Broitman - Tuesday, May 10, 2022
As marketers prepare for the reality of a privacy-centered world, there a ...
- Brands Can Mitigate Apple's MPP Impact With Good Email List Hygiene, Validity Says
Email Marketing Daily, Ray Schultz - Monday, May 9, 2022
With the open rate gone as a metric, firms should rely mo ...
- Validity And Red Sift Partner To Help Brands With DMARC Compliance
Email Marketing Daily, Ray Schultz - Thursday, May 5, 2022
Validity will provide data feeds to enhance Red Sift's ability to monit ...
- Mimecast Suffers Power Outage In U.S. Data Center
Around the Net in Email, Ray Schultz - Tuesday, May 3, 2022
Mimecast, an email management firm based in the UK, has experienced ...
- Alpha Jobs: Brands Are Hiring In Marketing And IT, Adobe Report Finds
Email Insider, Ray Schultz - Friday, April 29, 2022
Adobe advises candidates applying for jobs in marketing and IT to stu ...
- Connecticut Passes Right To Opt Out Of Behavioral Advertising
PolicyBlog, Wendy Davis - Thursday, April 28, 2022
Connecticut could soon become the fifth state to give consumers the rig ...
- Nuances Behind Meta's Tracking Pixel
Inside Performance, Laurie Sullivan - Thursday, April 28, 2022
The Markup released initial findings from a study that found Facebook h ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Compliance Sluggards: Most Email Senders Are Unprepared For CCPA
Email Insider, Ray Schultz - Tuesday, April 26, 2022
Companies have failed to automate their data request processes, Cytrio reports. ...
- B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom
Email Insider, Ray Schultz - Friday, April 22, 2022
B2B brands are facing cookie loss and onboarding difficulties, Stirista reports. ...
- Google's Simpler Way For Europeans To Reject Cookies Starts Rolling Out
Inside Performance, Laurie Sullivan - Friday, April 22, 2022
The feature gives users of Google's search engine and YouTube in Euro ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- Roku Debuts Cleanroom For Advertisers Ahead of TV Upfronts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Omnicom Media Group, Dentsu, Horizon Media, Icon Media Direct, and Camelot a ...
- ActionIQ, InfoSum Create Partnership To Leverage Second-Party Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 19, 2022
On Tuesday, enterprise customer data platform ActionIQ and collaboration and data cleanro ...
- Alliant CEO: Wishing For A Federal Data Privacy Law
Data & Programmatic Insider, Laurie Sullivan - Monday, April 18, 2022
JoAnne Monfradi Dunn, CEO of Alliant, would like to see a feder ...
- Webbula Creates Portals For Email Service Partners
Email Marketing Daily, Ray Schultz - Monday, April 18, 2022
Webbula says it is connecting email marketers with agencies and service provid ...
- Hypertension: Few Brands Are Ready For The Highest Level Of Personalization
Email Insider, Ray Schultz - Friday, April 15, 2022
Only 7.15% have installed a CDP. And even fewer give themselves t ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Sinclair says it will partner with USSI Global to offer "the nation ...
- Dentsu Deploys 'Attention Metrics,' Begins Transacting On It
MediaDailyNews, Joe Mandese - Wednesday, April 13, 2022
"We're actually planning, optimizing and buying against it," Chief Investment Officer Ca ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- FTC Urged To Crack Down On 'Location Data' Industry
Digital News Daily, Wendy Davis - Tuesday, April 12, 2022
Companies that participate in the collection and sale of location data descri ...
- Similarities And Differences In Languages Through A Semantic Network
Inside Performance, Laurie Sullivan - Monday, April 11, 2022
There are about 7,000 different languages in the world, so to thi ...
- Targets Of Interest: Consumers Are Wary As Brands Adopt Advanced Personalization
Email Insider, Ray Schultz - Friday, April 8, 2022
Advanced retailers are using such tools as email sent-time optimization, Sailthru a ...
- Data Axle Hires Colin Anderson As GM Of Apogee Co-Op Database
Email Marketing Daily, Ray Schultz - Friday, April 8, 2022
Anderson, who has served at Wintermind and Wiland, will manage a co-operati ...
- Marketers Are Making Decisions Based On Stale Data: Study
Email Marketing Daily, Ray Schultz - Thursday, April 7, 2022
Almost a third of captured events change their definition within six month ...
- Incubeta's Acquisition Of Extendo Strengthens Foothold In Latin America, Ties With Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
The digital marketing group's acquisition of data-driven marketing company Extendo, a premie ...