Tag results for "data management"
- Openrise Adds Third-Party Data Suppliers To Its MarketplaceOpenrise has expanded its Data Marketplace to include Acxiom, Dun & Bradstreet ...
- B2B Brands Turn To Signal Data TO Engage BuyersB2B marketers are relying on signal data—information that can alert sales and ...
- Liveclicker Unveils Email Personalization SuiteAdoptive Personalization will help brands automate their email. ...
- Senate Democrats Call For FTC Investigation Of Smart TVs"Televisions have entered a new era, but that does not mean that ...
- FTC Urged To Stop Facebook From Sharing Data With Researchers"The Consent Order is clear: Facebook must obtain affirmative express consent before ...
- The Adobe Formula For GDPR ComplianceGDPR is live. But not all companies are complying in the same ...
- Omnicom Unveils People-Based Marketing PlatformIt's the latest effort by a holding company to drive personalized consumer ...
- Why You Should Demand Guarantees From SEO CompaniesBefore asking for a guarantee, consider the benefits of SEO. Determine who ...
- Macy's Sued Over Reported Customer Data BreachThe case charges that Macy's failed to protect personally identifiable information and ...
- Data Breach Costs Are Highest In The U.S.: StudyThe U.S. enjoys a dubious distinction--it has the highest data breach costs ...
- TV Advertising's Future Will Focus On What We Actually DO With DataData is not going to define the future of successful TV advertising, ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- EU Court Rules That Jehovah's Witnesses Must Comply With GDPRReligious groups that gather data when preaching door-to-door are subject to the ...
- Facebook Becomes The First Company To Receive A Maximum ICO FineComplaints say it is low, but it is the first time the ...
- Consumers: My Data Is My Property, I Should Be Able To Trade It With BrandsOne in four Americans say they believe the data exchange mostly benefits ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic AdsInfutor's ReachSmart Digital ID, with a complete set of linked records, adds ...
- Congress Wants Answers From Google On Gmail ScanningGoogle is facing Congressional scrutiny over the ability of third-party app developers ...
- Apple, Alphabet CEOs Questioned By Congress About Tracking DataThe CEOs of Apple and Alphabet received letters Monday from the Energy ...
- Reporter's Notebook: How Data Management Has ChangedData has become an industry challenge -- not just how it's used, ...
- CMO Report Finds 'Time' Rivaling Scarcity Of Tools, TalentData may be the oil of the new marketing economy, but according ...
- Real Scarce For Marketers: TimeReal-time marketing can be incredibly effective, but it doesn't come without its ...
- Privacy Group Asks Court To Revive Suit Over Facebook Tracking"Users expect that their web browsing history will remain private -- no ...
- Google Services Become Big Data Leak Through Third PartiesApparently Gmail is one in a list of Google apps that share ...
- Study Finds Few Consumers Know Smart TV Tracks ThemAlthough new consumer data privacy rules are now in force, few consumers ...
- Google Responds To WSJ Report On ScanningThe search engine says that it carefully vets outside app developers who ...
- California Privacy Bill's Ambiguity Will Shake Up SearchSearch engines will need to list information on what information they collect, ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer DataIn what likely is the biggest consumer data play by any agency ...
- How To Manage Data -- And GDPR ComplianceCompanies need to curate the wealth of data they have while complying ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By EmailTechTarget provides content to 18,000 specialized users. John Steinert explains how it ...
- California Passes Broad Online Privacy BillA new law in California gives consumers the right to opt out ...
