- FTC Consumer Protection Chief Blasts 'Fiction Of Notice And Choice'
PolicyBlog, Wendy Davis - Thursday, September 21, 2023
"Consumers do not have the time to read hundreds of pages ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
The statement doesn't break any new news, but is the MRC's offici ...
- Generative AI Conversational Interface Comes To Cleanrooms
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Samooha engineers have developed a chat feature based on generative AI a ...
- Tech Stack Swinging Door: Accessing Data From Many Sources
Email Insider, Ray Schultz - Tuesday, September 19, 2023
Movable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- The Blueprint For AI Success: How To Get Your Data In Order
Media 3.0, Anil Hari - Tuesday, September 19, 2023
A well-structured, efficient data architecture gives AI models the foundation they ne ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Google Agrees To $155M Location Privacy Settlements
MediaDailyNews, Wendy Davis - Saturday, September 16, 2023
Google has agreed to pay a total of $155 million to t ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- The Price Of Privacy: Shoppers Are Willing To Trade Data For AI Deals
Email Insider, Ray Schultz - Thursday, September 14, 2023
Many consumers fear AI, and only 39% will share their email addres ...
- California Assembly Passes New Data Broker Restrictions
MediaDailyNews, Wendy Davis - Wednesday, September 13, 2023
Lawmakers in the California Assembly on Wednesday approved the Delete Act, whi ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- Gracenote Program Facilitates FAST Channels Distribution
MediaDailyNews, Karlene Lukovitz - Tuesday, September 12, 2023
The program enriches programmers' channel content with editorial data, rich images, standardiz ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- Don't Delete The Data Needed By Millions Of Californians
MediaDailyNews, Bob Liodice - Thursday, September 7, 2023
The Delete Act, now under consideration, would create a government-mandated "kill switc ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- TikTok Begins Moving European Data To Local Data Center
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
As part of its Project Clover initiative, TikTok announced Tuesday it h ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- The Woman Behind Merkle's GenCX AI Platform
Search & Performance Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Because A Zero Is Hard To Sell
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
- Meta May Allow Ad-Free Versions Of Facebook, Instagram In Europe
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
To help relieve regulatory scrutiny over ad-tracking data privacy concerns, Meta m ...
- Danger Downstream: Your Data May Be Leaking, And You Could Be Sued
Email Insider, Ray Schultz - Thursday, August 31, 2023
Lokker offers a free audit of your site, and says it c ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- How Are You Defining Your Data?
Media Insider, Cory Treffiletti - Wednesday, August 30, 2023
Challenges arise when we start diving into how first-party data gets us ...
- IAB Council Talks About Privacy
Search & Performance Insider, Laurie Sullivan - Tuesday, August 29, 2023
The IAB Council has challenging positions in their work serving the ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles Site
MediaDailyNews, Wendy Davis - Thursday, August 24, 2023
Meta Platforms must face claims that its Meta Pixel analytics software wrong ...
- DataForge Debuts Data Architecture Platform
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2023
The new data architecture tool can help brands build data lakehouses ...
- How To Get Around Third-Party Cookies For Targeting
Media Insider, Cory Treffiletti - Wednesday, August 23, 2023
The digital media ecosystem has a love/hate relationship with cookies. If y ...