Tag results for "data management"
- California Sends Warning Letters Over CCPA ViolationsCalifornia Attorney General Xavier Becerra has already sent warning notices to online ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen MetricTV network sales execs are up in arms over Nielsen's announcement that ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV MeasureLate Friday, after facing a backlash from its TV network clients, Nielsen ...
- SendtoNews Joins IRIS.TV Video MarketplaceWith this new integration, marketers can target over 1 billion monthly video ...
- Informatica Acquires Compact SolutionsThe purchase of Compact Solutions expands Informatica's metadata-driven automation, the company s ...
- Data Power: Consumers Want To Own Their Information, Study FindsAmericans believe they should be paid for their data. And email content ...
- Lytics AI Models Boldly Promise Reduction In Time To PerformanceCustomer data platform Lytics is offering new marketing tools that provide recommendations ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint ValueThe value of data lies in the exchange of information, according to ...
- GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect BrandsGumGum plans to announce a partnership this week that brings its Verity ...
- Data Illumination In Gaming And EsportsComscore is investing in new research into gaming and esports consumers. CRO ...
- TrustArc And BigID Unite To Drive Privacy ComplianceThe companies hope to bring clarity to the data privacy regulatory environment, ...
- Infutor Launches Service To Help Brands Get Ready For Cookie-Less FutureInfutor's CRM FreshLink is a data-as-a-service product that helps brands achieve identity ...
- Firms Fail To Follow GDPR And Security Best Practices: StudyA shocking 61% of firms surveyed collect more data than the GDPR ...
- Tremor Video's Creative-Driven Approach Strips Out Black And White AssumptionsBy changing ad elements to reach specific viewers, Tremor Video is making ...
- ANA Asks California Governor To Delay Privacy Enforcement, Scrap Global Opt-Out Mandate"Consumers, businesses, and the public health would benefit from a reasonable forbearance ...
- Analytics Company hiQ Urges Supreme Court To Stay Out Of Scraping Battle With LinkedInhiQ Labs is asking the Supreme Court to leave in place an ...
- Data On The Up And Up: Infogroup-Office Depot Case Revives Copyright IssueBrands should copyright their email lists. Surely, it takes creativity and "sweat ...
- California Residents To Vote On New Privacy RightsCalifornia's new privacy law, which just took effect in January, could soon ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For PerformanceThe post-COVID economy is about a tectonic shift in consumer behaviors across ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The HelmNicole Pike left Nielsen in mid-June to take up a position at ...
- NAI Issues New Recommendations Regarding Location And Health DataAd companies that share highly sensitive information with law enforcement authorities and ...
- Pretty Please: The European Rules For Email ConsentConsumers have to take clear affirmative action before you can email them. ...
- Google News Initiative Launches Slate Of Analytics ToolsThe tools allow publishers to identify audience engagement metrics that allow them ...
- Google Steps Up Privacy And Incognito Mode, Will Auto-Delete Data At 18 MonthsData had previously been kept indefinitely by default because, the company said, ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, TwitterEyeota announced on Tuesday that its audience models are now available for ...
- Infogroup Deploys New Email Acquisition PlatformThe new tool helps brands use behavior to drive targeting, the company ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During UpheavalRoku offers a "top 1%' deal, Hulu debuts a direct-response ad format, ...
- Publicly Available Data Is Personal, French Data Authority RulesThe French data authority CNIL says publicly available contact information is entitled ...
- ALC Rebrands As Adstra, With Focus On Identity, Data SolutionsThe company, founded in 1978, will offer a variety of data services ...
- Sweat Of the Brow? What The Gupta Copyright Verdict Means For Email List OwnersThe decision, won by Infogroup against DatabaseUSA, could lessen the impact of ...
