Tag results for "data management"
- Dentsu, Criteo Team To Power Commerce Media PerformanceThe companies are consolidating retail audience data within Dentsu Connect. ...
- Dentsu Goes All-In With MiQ, Claims Industry-First IntegrationDentsu this morning announced a deal making it the first holdco ...
- Cisco Systems Strengthens AI Foundation For AdvertisersCisco Systems has built the pieces for a foundation enabling advertisers ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix ModelingEkimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- OpenAI Flags Privacy Concerns In NYT Copyright CaseOpenAI plans to appeal a copyright order brought by The New Yo ...
- Why Meta Is Willing To Invest $10B In An AI StartupClean data ensures AI models learn accurate patterns that lead to reliab ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next LevelIAB Tech Lab has announced a project to standardize container technology f ...
- New Platform Connects Entire Programmatic Ecosystem, Firm SaysMiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI FrameworkThe fair exchange protocol will help brands manage how their information ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The BrandFirst-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- WPP Gives InfoSum A PushWPP Group and media are making big changes through AI and da ...
- Microsoft: Conversational AI Changing How Consumers Interact With BrandsSome consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- AI Agents Feeding On Data Make Conversational Commerce PersonalSmartly recently integrated Reddit into its network and is working to advan ...
- Google Slammed By News/Media AllianceOne SEO change from Google has cost a coupon site publisher "te ...
- Microsoft Develops Simple Way To Train AI ModelsAd agencies, brands and other companies can train AI models using the ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting SegmentsStrategus developers have built a targeting platform that relies on conversational a ...
- Financial Regulator Scraps Proposed Data Broker RulesThe Consumer Financial Protection Bureau has withdrawn proposed data broker regulations th ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian CourtThe IAB Europe Transparency & Consent Framework used as the foundation f ...
- Performance Media Takes Center StageAs we head into upfront season, there's a reason you're hearing t ...
- Influencer Platform Partners With Perplexity For Data-Driven CampaignsInfluencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small AdvertisersThe joint venture will use large language models and generative AI ...
- Microsoft: Open Public Government Data For AI TrainingWinning the AI race could come down to learning how to pl ...
- XR Taps John Batter To Be Its New CEOBatter has been on the company's board since 2022 and most recent ...
- Working GenAI: Challenges Beset Brands Trying To Use ItData accuracy is the biggest hurdle in using GenAI, a study ...
- Marketing, Programmatic Ad Tech MergeProgrammatic ad platform StackAdapt has integrated email and a first-party data h ...
- Dizzying Dashboards: Executives Are Overwhelmed By DataMost executives today rely on dashboards and rarely question the data th ...
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- Google Rejects Breakup, But Mulls Other Remedy ConcessionsGoogle said at the ad tech antitrust remedies hearing Friday that ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
