Tag results for "data management"
- Study: Data Helps Sell Marketing Programs To C SuiteHow you measure data depends on where you sit -- C-level executives ...
- French Data Authority Challenges Online Ad Network Over ConsentVectaury failed to obtain explicit consent for geolocation processing, CNIL charges. ...
- Proving Trade Show ROI With Data-Quality Best PracticesFor one, aim for clean data from the get-go in your pre-show ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- Is Third-Party Data Dead?Our efforts continue to improve the more we layer in the right ...
- Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target ThemIndustry execs by and large believe consumers should have sublime control over ...
- Ad Industry Urges Commerce Department To Scrutinize California Privacy LawThe ad industry is urging the Commerce Department to scrutinize new privacy ...
- Facebook, Google And Apple Hit With New Lawsuit Over Location TrackingGoogle and Apple allegedly misinformed smartphone users that their location data wouldn't ...
- The Brands Affected By Consumers' TrustTwo independent surveys analyze consumer trust with data and purchasing from websites. ...
- SAP Buys Experience Management Firm Qualtrics For $8 Billion"Qualtrics captures and analyses data on brands and products from real-time sources ...
- GDPR Complaints Filed Against Acxiom, Oracle And Credit BureausPrivacy International is demanding investigations of seven data providers and ad-tech companies ...
- Most Americans Aware Of, Want To Control How Their Data Is Used To Market To ThemMost consumers consider themselves expert or very knowledgeable about how marketers use ...
- Data And Analytics Are The Biggest Martech Challenges: StudyBut email is the easiest technology to implement, Ascend2 reports. ...
- Consumers Say Marketers Do Customer Experience WrongData released Thursday shows a major disconnect between marketers and consumers. Nearly ...
- Data Breaches Could Negatively Impact Online Holiday SalesThree-quarters of consumers would end their relationship with a brand following a ...
- Havas Creates New Global Data/Innovation C-Suite Role And Taps Bret Leece To Fill ItThe hire reunites Leece with Havas Group Media CEO Peter Mears, who ...
- Facebook Seeks Dismissal Of Privacy Class-Action Over Cambridge AnalyticaQuestions stemming from the Cambridge Analytica scandal should be settled in "robust ...
- Adobe Completes Marketo AcquisitionThe merger combines the Adobe Experience Cloud and Marketo's Engagement Platform, bringing ...
- Girl Scout Email Addresses And Other Data HackedThousands of Girl Scouts have been notified that their email addresses and ...
- Return Path Debuts AI-Based Email Deliverability ProductReturn Path's Dynamic Optimization combines analytics and a brand's data to overcome ...
- Equifax Reports It May Face U.S. Fines Over BreachEquifax says in a regulatory filing that it may face fines from ...
- How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand DataA powerful new DMP providing "second-party" data from thousands of retailers and ...
- 5 Predictions For Data Management's FutureWhile many in the industry worry that this year's data-privacy reckoning will ...
- FTC Seeks New Privacy ResearchThe FTC is seeking empirical research on a host of privacy and ...
- Tim Cook Calls for U.S. Privacy Law, Blasts 'Weaponization' Of DataApple CEO Tim Cook said deeply personal data is being “weaponized against ...
- Spengler Returns To Agency World, Joins Dentsu Aegis' M1After a five-year sabbatical on the supply-side, agency media vet Tim Spengler ...
- Hey Marketers: Oracle Now Analyzes Real-Time MotionOracle released technology on Monday that analyzes data based on past and ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase DataFactual and Ibotta discovered a method to combine location and purchase data ...
- NCM To Position As First-Party Data CompanyMuch of NCM's movie-related research will come from consumer in-theater data, as ...
- Tribune Publishing, Lotame Team For Data Management, StrategyTribune Publishing is the first publisher client to use Lotame's new managed ...
