• by Barbie Romero , 2 hours ago

At our Data & Programmatic Summit in Lake Tahoe, leaders from Nestle Purina, Mars, Honda, OMD, and Digitas shared insights on retail media, AI-driven intelligence, and data strategies.

Catch the best moments from the on-stage discussions below. 

Watch the full session recordings here.

Kristin Rohlfing, Director Shopper Marketing, Nestlé Purina North America, highlighted the lack of standardized definitions across retail media networks, making it difficult for brands to consistently measure and compare outcomes across platforms.

Meera Patel, Senior Director, Global Advanced Analytics & Growth Strategy, Mars, shared how the company is using synthetic audiences and AI to build an intelligence model that helps its sales team develop more relevant, data-driven stories for customers.

Nadja El-Shafie, Manager, Analytics, Honda, emphasized that as AI becomes more integrated into the workplace, hiring will increasingly prioritize soft skills, critical thinking, and the ability to challenge AI-generated outputs.

Gabrielle Levy, SVP, Precision, Digitas, discussed how AI agents can automate tedious, time-consuming processes, including an example where their AI agent built PowerPoint presentations with display screenshots based on client requests.

Emily Proctor, Managing Director, Data & Technology Solutions, OMD, emphasized the importance of creating a clear value exchange when asking consumers to share their data, including delivering an immediate and meaningful benefit in return.

If you’re interested in submitting content for future editions, please reach out to our Managing Editor, Barbie Romero at Barbie@MediaPost.com.