Tag results for "first-party data"
- Microsoft Unveils Retail Platforms Ahead Of NRF: Beta Users Include Kohl's, PublicisKohl's became one of the first to use Curate for Commerce ...
- Gen AI's Marketing Power Relies On Quality DataA significant number of marketing leaders worldwide said they confront barriers towa ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety PartnershipsBuilding a future with first-party data with guardrails means advertisers must fi ...
- LiveRamp and MobileFuse Team Up To Help Publishers Deal With Third-Party Data LossPublishers can share inventory with over 450 advertisers, the companies state. ...
- Customer Identification Helps To Drive Repeat PurchasesIdentification not only helps retailers, but also brands that are seeking ...
- Publishers Gird Themselves: Most Say They Are Ready For Third Party-Cookie LossAnd most are moving toward the best practice of replacing cookies wi ...
- Fading Data Signals Push Marketers To Question Their AccuracyMore than half of data decision-makers said they're less confident about t ...
- Advertiser Demand To Drive Growth In Data SpendingSpending is set to grow 25% from this year to $33.8 billi ...
- Confidence About Cookieless Future Varies By Job RankC-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- AWS Data Matching Strengthens As Google Confirms Sandbox DeadlinesAmazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Younger Consumers Are Most Likely To Protect PrivacyForty-two percent of people ages 18 to 34 have switched companies ...
- California's Solution To Online Privacy Has HolesThe Delete Act, which allows California residents to make one request ...
- Yahoo's Cookieless ID Becomes Available Through TwilioThe ad industry is undergoing a significant shift toward using first-party da ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox AudiencesPartnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Retail Media Networks Are Most Effective With Ads For DealsAbout half of online shoppers said they pay attention to ads f ...
- PubMatic Offers Self-Service Advertising PlatformThe new offering is designed to help advertisers succeed in commerce me ...
- Broadcasters Urged To Marshal All-Out First-Party Data PushRevenue, sales, marketing, content, product, technology and innovation are all at stak ...
- Cadent Adds Google Cloud-Powered Advanced TV Clean RoomGoogle Cloud is the first partner to join Cadent's clean room integrati ...
