Tag results for "first-party data"
- Confidence About Cookieless Future Varies By Job RankC-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- AWS Data Matching Strengthens As Google Confirms Sandbox DeadlinesAmazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Younger Consumers Are Most Likely To Protect PrivacyForty-two percent of people ages 18 to 34 have switched companies ...
- California's Solution To Online Privacy Has HolesThe Delete Act, which allows California residents to make one request ...
- Yahoo's Cookieless ID Becomes Available Through TwilioThe ad industry is undergoing a significant shift toward using first-party da ...
- Transunion, Crackle Connex Offer Custom CTV, Redbox AudiencesPartnership will enable scoring advertisers' first-party data, extending audience reach. ...
- Retail Media Networks Are Most Effective With Ads For DealsAbout half of online shoppers said they pay attention to ads f ...
- PubMatic Offers Self-Service Advertising PlatformThe new offering is designed to help advertisers succeed in commerce me ...
- Broadcasters Urged To Marshal All-Out First-Party Data PushRevenue, sales, marketing, content, product, technology and innovation are all at stak ...
- Cadent Adds Google Cloud-Powered Advanced TV Clean RoomGoogle Cloud is the first partner to join Cadent's clean room integrati ...
