Confidence About Cookieless Future Varies By Job Rank
- by Robert Williams , December 1, 2023
C-suite marketing leaders and chief executive officers are more optimistic about their preparation for the deprecation of third-party tracking cookies than their junior employees, a study indicates.
Eighty-eight percent of the C-suite and 78% of CEOs said their current audience-targeting solutions are prepared to operate without cookies, compared with 62% …
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