Rob Williams
Member since November 2018Contact Rob- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- CTV Performance Grows Faster Than Buyer Measurement Tools in
MediaDailyNews on
04/29/2026
MIAMI BEACH, FL -- Many marketers still rely on attribution models that undercount TV's contribution, according to a panel discussion at POSSIBLE.
- Trade Desk's Green: Supply Chain Being 'Cleaned Up,' Agencies Face New Trust Questions in
MediaDailyNews on
04/28/2026
MIAMI BEACH, FL -- Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference.
- PepsiCo CMO: Walmart Connect Turns Retail Media Into 'Launch Media' in
MediaDailyNews on
04/27/2026
MIAMI BEACH, FL -- The beverage giant's new model required more flexibility by channel, message and audience.
- Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach in
MediaDailyNews on
04/27/2026
MIAMI BEACH, FL -- Media buying is shifting from a narrow focus on low CPMs and scale toward a more demanding view of supply quality, transparency and outcomes.
- Digital Ads Hit $294 Billion While Everyone Pretends This Is Normal in
Research Intelligencer on
04/30/2026
Digital ads added another year of massive growth while half the industry still insists budgets are "under pressure."
- NFL Still Owns America, But Washington Wants To See The Receipts in
Research Intelligencer on
04/29/2026
While more lawmakers and fans complain about the NFL, it remains one of the few places where scale, attention and cultural relevance still arrive together.
- 'Eyes-Off Driving' Could Create Biggest New Media Daypart Since Commuting in
Research Intelligencer on
04/28/2026
Morning drive radio may become morning drive everything if drivers feel safe enough to let the robots take over.
- Connected Home Is Really The Connected Tollbooth: Hub Survey in
Research Intelligencer on
04/27/2026
For media buyers, the living room remains prime real estate. For consumers, it remains a beautifully backlit maze of apps, subscriptions and passive-aggressive indecision.
- Americans Still Want To Move, But Housing Said NFW in
Research Intelligencer on
05/01/2026
Gen Z appears most willing to relocate, with stronger population growth in cities such as Denver, Minneapolis, Austin and Philadelphia relative to older generations.
- AI Is Still Niche Subscription For Consumers, But Madison Avenue Smells A Budget in
Research Intelligencer on
04/24/2026
Consumers reported using AI tools most often for electronic and tech shopping, travel planning, grocery and meal planning, vehicle research and apparel shopping.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob