Rob Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Sustainability Can Lift Brand Value, But Credibility Remains Elusive: Kantar in
Research Intelligencer on
06/18/2026
Brands winning on sustainability are highly selective about what they communicate and how they prove it.
- Marketers Get More Weddings To Target, Fewer Champagne Towers To Admire in
Research Intelligencer on
06/17/2026
As wedding season starts in full force, many couples appear increasingly determined to celebrate without lavish spending.
- World Cup Fever Is Here, But America Still Hasn't Found The Thermometer in
Research Intelligencer on
06/16/2026
The soccer audience is valuable, growing and highly engaged. It just may not be where many brands expected to find it.
- AI Sent Better Shoppers, And Marketers Owe It An Apology in
Research Intelligencer on
06/15/2026
AI referrals are increasingly delivering users who show up with a purpose rather than a vague desire to browse.
- Political Ads Are About To Spend More Than Democracy Can Afford (Correction) in
Research Intelligencer on
06/11/2026
CTV continues its climb from promising newcomer to indispensable campaign weapon, but broadcast TV still rules.
- Consumers Came To Watch TV, Advertisers Found Them Browsing in
Research Intelligencer on
06/12/2026
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.
- News Industry Has A Strategy Gap, AI Gap - And Several Other Gaps in
Research Intelligencer on
06/10/2026
Newsroom leaders say they want stronger audience relationships, but their production systems still behave as though homepage traffic circa 2012 is about to make a triumphant comeback.
- Local News Remains America's Favorite Conversation Starter in
Research Intelligencer on
06/09/2026
Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation.
- Radio Refuses To Die, Podcasts Keep Growing And Streaming Music Still Can't Get Corner Office in
Research Intelligencer on
06/08/2026
Audio's old workhorse keeps hauling most of the ad-supported audience.
- Marketing Still Has A Career Ladder. Much Of Corporate America Doesn't in
Research Intelligencer on
06/05/2026
Nearly one in four professionals has hit a mid-career plateau, raising questions for audience targeting and brands chasing growth.
- AI Sent Better Shoppers, And Marketers Owe It An Apology
by
Rob Williams
(Research Intelligencer on
06/15/2026)
Fascinating!
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob