Robert Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
Articles by Robert All articles by Robert
- Disney's Streaming Business Is Poised For Gains From Bundling: UBS in
Research Intelligencer on
03/27/2024
Disney's bundle offers viewers better value than every other streaming service except Netflix, UBS estimates.
- TikTok Ban Receives Broad Support, Except From Gen Z in
Research Intelligencer on
03/26/2024
Democrat and Republican voters are in favor of a ban - one of the few issues that shows bipartisan support.
- Creating Text Is Top Way For Marketers To Use Artificial Intelligence in
Research Intelligencer on
03/25/2024
ChatGPT and DALL-E 3's power to create text and graphics has made the apps the most popular among marketers.
- Streaming Viewers Aren't Looking To Rebuild Pay TV in
Research Intelligencer on
03/22/2024
More advertising and bundling of streaming video may be acceptable to U.S. consumers, but they also want the personalization they get on social media.
- US-Born Hispanics Prefer To Get News In English in
Research Intelligencer on
03/21/2024
Hispanic adults born outside the United States have much more varied habits for news consumption.
- Consumer Awareness Isn't Same As Brand Identity For Streaming Services in
Research Intelligencer on
03/20/2024
Specific programs are the biggest driver of streaming subscriptions, with 39% of TV viewers saying they signed up for a service to watch a single show.
- Fading Data Signals Push Marketers To Question Their Accuracy in
Research Intelligencer on
03/19/2024
More than half of data decision-makers said they're less confident about the data they receive from social platforms, an IAB survey found.
- Black Audiences Are Changing With Growth Of Foreign-Born Migrants in
Research Intelligencer on
03/18/2024
Black consumers ages 18 or older tend to be heavy users of television in comparison with the general population.
- Most Canadians Delay Canceling Subscriptions Amid Hurdles in
Research Intelligencer on
03/15/2024
About three fourths of Canadian consumers subscribed to a service because of a promotional price or free trial and forgot to unsubscribe.
- Most Americans Support Ban Of Social-Video App TikTok in
Research Intelligencer on
03/15/2024
A majority of U.S. registered voters support the legislative ban, including 37% who "strongly" support it.
Comments by Robert All comments by Robert
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!
- Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful'
by
Joe Mandese
(MediaDailyNews on
12/31/2020)
Interesting!
- How Will Publishers Monetize Their Content On Instagram?
by
(Publishing Insider on
11/18/2020)
Craig,Thanks for the comments -- really interesting!Rob
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