Rob Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Programmatic DOOH Finally Has Global Number: $1.34B in
Research Intelligencer on
09/23/2026
The spending numbers reveal a market that's sizable but far from uniformly programmatic. Adoption varies dramatically by country and region.
- Americans Love A Free Press, With Terms And Conditions in
Research Intelligencer on
09/22/2026
As President Trump bars CNN, MS NOW and Politico from White House grounds, a study finds that people are torn over press freedoms.
- B2B Marketers Discover Buyers Are Human, Create A Framework in
Research Intelligencer on
09/21/2026
A new report says B2B marketing should focus less on chasing individual leads and more on building enough collective confidence among buying groups.
- Consumers Want AI To Shop For Them, Not Sell To Them in
Research Intelligencer on
09/18/2026
When a brand's ads look AI-made, many consumers say they lose trust in it.
- AI Makes Creatives Faster, Brands Cheaper, Agencies More Expensive in
Research Intelligencer on
09/17/2026
There's a growing divide over what AI should do to agency compensation, a consequential finding for media buyers.
- Tomorrow's Consumers Can Scroll, But Can They Read The Offer? in
Research Intelligencer on
09/16/2026
Average academic performance across developed economies hit its lowest recorded level in science, reading and mathematics.
- Reddit's ChatGPT Citation Crash Isn't AI-Maggedon For Humanity in
Research Intelligencer on
09/15/2026
The decline doesn't justify abandoning Reddit or rebuilding a marketing program around whichever domain enjoyed a strong Tuesday.
- Americans Want Less Screen Time, Right After This Next Video in
Research Intelligencer on
09/14/2026
People may resent the hours lost to feeds, alerts and messages, but they continue reaching for the glowing rectangle with the devotion once reserved for family, faith and the television remote.
- Ad Buyers Boost 2026 Spending Forecast As AI Slop Complicates Customer Journeys in
Research Intelligencer on
09/11/2026
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about the economy recede, according to a new forecast from the Interactive
Advertising Bureau.
- Digital Ad Overload Sends Consumers Running For Print, Survey Finds in
Research Intelligencer on
09/10/2026
More than three-quarters of Americans said they intentionally ignore or avoid digital ads.
- AI Sent Better Shoppers, And Marketers Owe It An Apology
by
Rob Williams
(Research Intelligencer on
06/15/2026)
Fascinating!
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob