Rob Williams
Member since November 2018Contact Rob- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Dads Log Off, Pick Up Laundry: Post-Covid Work Shift Rewrites Playbook For Marketers in
Research Intelligencer on
05/13/2026
Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020.
- $38B In Love, Guilt, Last-Minute Clicks: Mother's Day Spend Bounces Back in
Research Intelligencer on
05/08/2026
Spending on Mom rebounds but let's not call it a glow-up just yet.
- Premium, But Make It Vague: Media Buyers Discover 'Quality' Is Basically A Vibe in
Research Intelligencer on
05/11/2026
Nearly half of marketers say inventory labeled "premium" or "brand-safe" doesn't live up to the billing.
- Your Data Is Worth Thousands To Google. You're Still Getting Free Email in
Research Intelligencer on
05/11/2026
Google's entire ecosystem is designed to maximize lifetime value by keeping users engaged, tracked and neatly packaged for advertisers, a report claims.
- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behind in
Research Intelligencer on
05/07/2026
Even in its "mature era," digital video is still expanding nearly 20% faster than the overall ad market.
- AI Promises Creative Scale. Marketers Discover They Now Need 10 Times More Ads in
Research Intelligencer on
05/06/2026
Massive datasets are used by AI models to determine what works, replacing gut feel with something closer to algorithmic judgment day.
- Consumers Want Everything Everywhere All At Once, Expect Brands To Pay For It in
Research Intelligencer on
05/05/2026
People move fluidly between live events, streaming platforms, social feeds, podcasts and merchandise.
- America 250: Rare Brand Play Getting No Attention And That's Kind Of The Point in
Research Intelligencer on
05/04/2026
You can show up, wave a flag and there's a decent chance no one will accuse you of anything more sinister than trying to sell hot dogs.
- CTV Performance Grows Faster Than Buyer Measurement Tools in
MediaDailyNews on
04/29/2026
MIAMI BEACH, FL -- Many marketers still rely on attribution models that undercount TV's contribution, according to a panel discussion at POSSIBLE.
- Trade Desk's Green: Supply Chain Being 'Cleaned Up,' Agencies Face New Trust Questions in
MediaDailyNews on
04/28/2026
MIAMI BEACH, FL -- Every company between advertiser and publisher "needs to earn its fee," Green told attendees at the POSSIBLE conference.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob