Robert Williams

Articles by Robert All articles by Robert

• Online Video Is Most Preferred Ad Medium Among Marketers in Research Intelligencer on 09/25/2023
  

  While marketers trust television, their interest in traditional linear television is declining.

• Streaming Drives More Viewer Attention To Ads Than Linear TV in Research Intelligencer on 09/22/2023
  

  Households with kids also tend to pay greater attention to CTV ads and programming.

• Shopping Plans For Big-Ticket Items Shift As Holidays Approach in Research Intelligencer on 09/21/2023
  

  Fourteen percent of U.S. consumers said they had started their holiday shopping already.

• TikTok Shopping Correlates With Use Of Social-Video App in Research Intelligencer on 09/20/2023
  

  Almost a third of daily TikTok users have tried the new TikTok Shop, compared with only 8% of the general population.

• How B2B Marketers Can Prevent Research Fraud in Research Intelligencer on 09/19/2023
  

  Proper vetting of survey participants is crucial, along with compensating respondents for their time and expertise.

• Holiday Shoppers Grow More Receptive To Ads About Deals in Research Intelligencer on 09/18/2023
  

  While many U.S. consumers plan to increase their holiday spending, they also want to make their budgets go further.

• Digital Divide Persists In Web Access For Low-Income Consumers in Research Intelligencer on 09/15/2023
  

  Many low-income consumers face barriers in gaining internet access, limiting how marketers can reach them.

• Fewer Consumers Buy Name Brands Amid Economic Doubts in Research Intelligencer on 09/14/2023
  

  Marketers should emphasize the value of their brands in their advertising to resonate with consumers.

• Most Consumers Will Watch Ads For Free Video Content in Research Intelligencer on 09/13/2023
  

  Viewers also are sophisticated in understanding how advertisers target users online.

• Consumers Say Cost Is Most Important In TV Subscription Decisions in Research Intelligencer on 09/12/2023
  

  Programming selection on cable TV or streaming also affects how people think about subscribing.

Comments by Robert All comments by Robert

• Loss Of Newspapers Leads To Waning Interest In Local Politics by (Publishing Insider on 09/28/2021)
  

  Ed,Thanks for the detailed commentary!Rob

• Smaller News Audience On Social Media Is Likely Cyclical by (Publishing Insider on 09/21/2021)
  

  Craig,Yes, that's a good point!Thanks,Rob

• Microsoft's Windows Adds Tipping Feature To Help Monetize Content by (Publishing Insider on 06/28/2021)
  

  Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob

• 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert' by (Publishing Insider on 06/18/2021)
  

  Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob

• One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination' by Joe Mandese (MediaDailyNews on 05/06/2021)
  

  Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html

• U.S. Ad Economy Contracts 7.3% In February by Joe Mandese (MediaDailyNews on 03/22/2021)
  

  Yikes!

• Nextdoor May Be Latest Social-Media Threat To Local News by (Publishing Insider on 02/03/2021)
  

  That's funny.

• Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact by (Publishing Insider on 01/21/2021)
  

  Ed, thanks for those insights!

• Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful' by Joe Mandese (MediaDailyNews on 12/31/2020)
  

  Interesting!

• How Will Publishers Monetize Their Content On Instagram? by (Publishing Insider on 11/18/2020)
  

  Craig,Thanks for the comments -- really interesting!Rob

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