• by Joe Mandese , 6 hours ago

While it decelerated from double-digit growth at the start of the year, the first 11 months of 2025 averaged 5.6% growth, including November's 5.3% expansion.

And except for two tough 2024 Olympics comparison months (July and August), all the rest were gains demonstrating ad-market resiliency in the face of geopolitical and macroeconomic uncertainty.

Guideline has separately been forecasting a 7% expansion in 2025 U.S. ad spending.