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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Facebook Ad Spending Rebounds, Return On Ad Spend Does Not in Research Intelligencer on 09/21/2018

    Ad spending on Facebook has rebounded from its post-Cambridge Analytica crash, but the return advertisers are getting from it has not, according to an exclusive analysis by marketing attribution firm C3 Metrics. It shows that while Facebook's monthly ad-revenue volume has returned to recent highs, the average dollar returned per ad dollar invested remains about a quarter of what it was prior to the crash.

  • MRC Releases 'Content-Level' Brand Safety Guidelines in MediaDailyNews on 09/20/2018

    Moving from simple quants to the most sensitive qualitative area, the Media Rating Council has issued official guidelines for content and brand safety that now enable "services and platforms" to apply to the MRC to accredit their own content-level brand safety ad verification processes.

  • U.S. Ad Market Expands 6.1% In First Half, 2018 Poised To Break $200 Billion Mark in MediaDailyNews on 09/20/2018

    U.S. ad spending is expanding at a higher rate than anticipated, jumping 5.8% in Q2 after rising 6.5% in Q1, and is now on pace to reach a new all-time high for full-year 2018, according to a revised forecast released this morning by IPG Mediabrands' Magna unit. Magna now projects the U.S. ad market will top $200 billion for the first time this year, wrapping up at about $207 billion for all four quarters -- a 6.9% expansion over 2017.

  • Interpublic Finds Machines Perform Better Than People In Campaign Management in Research Intelligencer on 09/19/2018

    A controlled test utilizing a new, state-of-the-art measurement system indicates machine learning makes advertising more effective by identifying and targeting people most receptive to the campaigns. The study -- conducted by IPG Mediabrands' Magna and IPG Lab units in partnership with 21st Century Fox's True[X] subsidiary -- utilized True[X]'s Up//Lift measurement technology to measure three campaigns over a month to find out which performed better: campaigns managed with or without machine learning.

  • Enter Stage Left: Progressive Sites Proliferate Too in Red, White & Blog on 09/19/2018

    Partisan politics is far from new in news reporting, but the proliferation of niche digital news publications aimed at readers -- and/or viewers -- across the political spectrum appears to be accelerating. And while most of the attention has been on conservative and/or alt right publications, liberal and progressive publishers are also gaining steam.

  • Correction: Study Finds Animated Units, Not Banners Looked At By Highest % Of Users in Research Intelligencer on 09/19/2018

    An article (Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format) in the Sept. 17 edition of Research Intelligencer incorrectly described standard banner ads as being looked at by the highest percentage of users. The animated ad units in the test were looked at by the highest percentage of users. The data in the chart referenced it correctly, but the story has been updated.

  • Amazon Joins Digital's 'Big 3,' Displaces Microsoft in MediaDailyNews on 09/19/2018

    Amazon, the dominant player in e-commerce sales, has also become a dominant player in digital advertising sales. According to revised estimates released this morning by eMarketer, Amazon is now part of digital's "Big 3," just behind Google and Facebook. While Amazon just barely nudged Microsoft out of third place, it is on a tear and growing its advertising volume and share faster than the biggest and most established players.

  • ARF Taps Levi's Murrer As New Chair in MediaDailyNews on 09/19/2018

    After years of being chaired by a digital media executive, the Advertising Research Foundation once again has named a traditional consumer marketer to head its board. Barbara Murrer, senior director of marketplace insights for quintessential American brand Levi Strauss & Co., is succeeding Google Director of Brand Measurement Jed Meyer as the foundation's chair. The move is symbolic for two reasons: she is the first female marketer to chair the ARF. Two, is that the ARF has been criticized in recent years for coming increasingly under the influence of big digital media platforms such as Google and Facebook, although its charter is intended to serve advertisers.

  • Just In Time For The Midterms: DAA's Political Ad Icon Guidelines in Marketing Politics Weekly on 09/18/2018

    As part of the ad industry's self-regulatory effort to disclose the source of political advertising in digital media, the Digital Advertising Alliance (DAA) this morning released creative implementation guidelines for its new "Political Ad" icon. The initiative, which was unveiled in May, is part of the DAA's overall effort to increase transparency and accountability in digital advertising, but the political disclosure effort takes on new impetus in the wake of disruptive activity by hostile foreign agents disseminating fake news and fake ads, including political ones.

  • Scientific Study Finds Video Least Viewable, But Most Neuro Ad Format in RTBlog on 09/17/2018

    New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's exposure. The research, conducted by Media Science for a study commissioned by Kargo, utilized neuroscientific methods to measure the biometric responses of 218 smartphone users to three ad formats: standard banners (300x50 and 300x250), animated units, and video units (various sizes). It should be noted that Kargo markets custom-animated units to the ad industry.

Comments by Joe All comments by Joe

  • So Long, 'Donald J. Trump' by Joe Mandese (Red, White & Blog on 09/05/2018)

    @Terry Carmody: Re. "nice," depending on who you talk to, the jury is still out on that. "Red, White & Blog" is a personal commentary and it reflects some of my biases. It does not necessarily reflect the views of MediaPost, which I do edit. We try not to let our personal biases influence our news reporting.There is a difference between objective news reporting and subjective commentary. MediaPost publishes both and we always make it explicitly clear which is which. This column is clearly labeled "COMMENTARY" over the headline and above my byline.For what it's worth, we are an equal opportunity publisher and we welcome other points-of-view on this or other subjects, including those reflected in this comments field.Joe

  • So Long, 'Donald J. Trump' by Joe Mandese (Red, White & Blog on 09/05/2018)

    @Rob Walters: Nope. I write a weekly opinion column (Red, White & Blog) about media and politics and this one was about why I personally don't want to contribute to the President's media pathology. I wouldn't mind getting attention for that, but I personally don't want or need any attention for myself. Thank you for yours.

  • So Long, 'Donald J. Trump' by Joe Mandese (Red, White & Blog on 09/05/2018)

    @Kenny Kurtz: You should read more closely, dude. I didn't say "people," I said sociopaths. Big difference. Also, I did not compare "the President" to a mass murderer of innocent children. I explained I'm no longer publishing his name was for the same reason: I don't want to contribute to his media pathology.

  • So Long, 'Donald J. Trump' by Joe Mandese (Red, White & Blog on 09/05/2018)

    @Kenny Kurtz: Sociopathy comes in many forms. The equivalency is the ones that are driven or influenced by a desire for media attention.For the record, I am not a Republican.

  • Wagging The Dog, Literally by Joe Mandese (Red, White & Blog on 08/15/2018)

    @Kenny Kurtz: I never declared that would be the "end" of Trump. If I had to, it would be a political process (impeachment) following overwhelming evidence of his criminal activities. But that's just a guess.My column was mainly about how he gaslights us.

  • Wagging The Dog, Literally by Joe Mandese (Red, White & Blog on 08/15/2018)

    There's another one, but I don't even think Trump could get away saying it explicitly in public:

  • Wagging The Dog, Literally by Joe Mandese (Red, White & Blog on 08/15/2018)

    This is literally what Trump tweeted: "When you give a crazed, crying lowlife a break, and give her a job at the White House, I guess it just didn’t work out. Good work by General Kelly for quickly firing that dog!"Personally, I don't think it requires much interpretation. I'm pretty sure he meant "dog" as in a canine, and probably a female one.But it's quite possible Trump was using literary metaphor. Um, nah!

  • 44 Years Later, The Medium Is An Even More Powerful Message by Joe Mandese (Red, White & Blog on 08/22/2018)

    @Kenny Kurtz: You woefully ignored what I said in my first reply: "Our culture changed and the way the media cover it changed along with it." That includes many things, including #metoo, etc., but I was focusing on why the media's deference to the Presidency has changed over time, and Nixon was the inflection point, though I think Lyndon Johnson's handling of the Viet Nam war played a role too. Up until that point, the White House Press Corps, especially, would turn a blind eye to Presidential indiscretions. And a President like JFK could literally call up The New York Times and ask them to sit on the Bay of Pigs invasion story, because they had that much respect for the office. Trump didn't break that, he's just brought the level of disrespect to another strata.

  • 44 Years Later, The Medium Is An Even More Powerful Message by Joe Mandese (Red, White & Blog on 08/22/2018)

    @Kenny Kurtz: interesting analogy, but your main point is the right one: times have changed.The reason the press turned a blind eye to the Kennedys and every President before, was because there was an implied respect for the Presidency, which changed with Richard Nixon. But it wasn't until Gary Hart's campaign that the media explicitly began exposing affairs. Our culture changed and the way the media cover it changed along with it.Re. your last point, a crime WAS committed, and Cohen has been convicted as part of his guilty plea. He also implicated Trump as a co-conspirator, but it's just the testimony of his personal lawyer. It will be up to our legal system, and more likely our political system to determine if Trump committed that particular crime.In the court of public opinion, it seems like you feel he is innocent.Re. the Times coverage, I don't think you can isolate it from eveything else Trump has done to date.The reality is the President's personal attorney pled guilty to a felony and implicated and provided evidence that he was directed by his client. Coming on the same day Trump's campaign manager was convicted by a jury, I think the Times played it right. But that's just me.

  • More Americans Deem President Trump The 'Enemy Of The People' by Joe Mandese (Marketing Politics Weekly on 08/17/2018)

    @Jon Last: Well, to quote Trump: "Any negative polls are fake news." We can debate headline writing, methodology, statistical deviation, margins of error, etc., but those are the results of the poll we fielded. And honestly, the real story is that we even had to poll Americans on who they feel is more of an enemy of the people.

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