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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Which Came First: The Chicken Or The Sea? in Marketing Daily on 10/16/2017

    It may taste like canned tuna, but Chicken of the Sea is leveraging its brand name in a new campaign raising what it calls an "age-old question: Is it chicken or is it fish?"

  • Investis Invests In Diversification, Acquires ZOG Digital in Digital News Daily on 10/16/2017

    London- and New York-based digital marketing communications company Investis has acquired Phoenix-based ZOG Digital. Terms were not disclosed, but ZOG -- which was founded in 2011 and specializes in search, content marketing, paid media and social marketing -- will have more than 100 employees following the acquisition.

  • JW Player Taps Movable Ink's Williams As CMO, Signals Push in Digital News Daily on 10/16/2017

    JW Player, an independent video publishing platform that has one of the most distributed video players in the world, has hired marketing veteran Miles Williams as CMO. Williams, who joins JW Player from CMO of dynamic email marketing platform Movable Ink, where he served as CMO, previously was vice president-marketing at microstock photography platform Shutterstock. Williams appointment signals that JW Player is looking to raise its profile. Its video player, which generally is white-labeled, reaches more than 1.8 billion unique devices monthly worldwide.

  • How NOT To Simplify Your Agency Comp To Reduce Costs in RTBlog on 10/16/2017

    The good news: The Association of National Advertisers practices what it preaches in a new ad campaign promoting a report promising to simplify "agency compensation to reduce costs." The bad news: The ANA should have paid for better ad agency stewardship of the programmatic ad buy, which showed up on top of the "National Security" page of inflammatory alt-right news site The ad, which was part of a programmatic buy placed by performance agency Path Interactive, was quickly pulled after @Marketeer2u spotted it and tweeted a screenshot of the placement, commenting, "NOOOOOOOOOOOOOO!!!!! Your ads are running on Breitbart. Fix it."

  • News Integrity Initiative Grants $1.8 Million To 10 'Quality Journalism' Projects in Around the Net In Publishing on 10/14/2017

    The News Integrity Initiative (NII) at the CUNY Graduate School of Journalism.funded by Craigslist Founder Craig Newmark, has awarded $1.8 million in grants to 10 projects addressing the "roots of mistrust in news," and providing solutions that will help build confidence and support for "quality journalism through grants, applied research, events, and training."

  • FCC Commissioner Challenges Trump's 'Fake News' Challenge: 'Not How It Works' in Television News Daily on 10/12/2017

    After a succession of tweets making not-so-veiled threats to "challenge" the broadcast licenses of TV news organizations, one of the FCC's commissioners schooled President Donald J. Trump that is "not how it works." In a tweet from her @JRosenworcel account, FCC Commissioner Jessica Rosenworcel instructed the President to go to a link hosting a 33-page document explaining how the commission works.

  • Publicis Shows Some Digital Spine, Puts Donohue In Charge Of It in Digital News Daily on 10/11/2017

    Publicis Groupe has once again restructured its digital operations, naming long-time Starcom exec Lisa Donohue CEO of Publicis Spine, a new umbrella unit that "fuses" all its data, technology and talent into a new offering focused on "marketing transformation and digital business transformation." The company said the new structure also "aligns" digital agency DigitasLBi with Publicis Media, which apparently means placing it under the helm of Publicis Media CEO Steve King, to whom new DigitasLBi Global President Michael Kahn will report.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses in Television News Daily on 10/11/2017

    President Donald J. Trump has issued a not-so-veiled threat to NBC challenging the licenses the Federal Communications Commission issues for its local broadcast stations. The threat, which came in a tweet posted this morning, was the most explicit statement to date that the President of the United States wants to censor news coverage about his administration, raising the prospect of challenging a broadcaster's licenses because it doesn't agree with its coverage.

  • Starcom Lands Lionsgate: Will Handle Strategy, Activation in MediaDailyNews on 10/11/2017

    On the heels of its Lowe's home improvement centers win earlier this year, Publicis' Starcom USA unit has landed a major studio account, Lionsgate. The assignment, which is estimated to bill $400 million annually, makes Starcom Lionsgate's media planning and buying agency of record. The studio, which is known for award-winning movies and TV series, also operates pay TV channels like Starz, Pop and Epix.

  • Ad Tech's Dirtiest Secret Acronym: WMD in RTBlog on 10/09/2017

    That's right -- weapon of mass destruction. Hear me out. If there's anything 9/11 taught us, it's that the most insidious weapons are the ones we hand freely to our enemies. Al Qaeda ingeniously figured out how to turn our own friendly skies against us. Now Russian operatives have figured out how to turn our marketplace into a WMD against us. The destruction hasn't been as immediate as watching American jets crumble America's buildings from the outside in. That's because this type of WMD works slowly, sowing instability that crumbles us from within. Russia used -- and continues to use -- our digital media marketplace as a weapon in what the intel community calls "hybrid warfare."

Comments by Joe All comments by Joe

  • How NOT To Simplify Your Agency Comp To Reduce Costs by Joe Mandese (RTBlog on 10/16/2017)

    @Jeff Martin: Again, this column is not commenting on the alt-right movement, per se, just on an incident involving an ad inadvertently being placed on, which the ANA deemed an unsafe brand environment, and pulled the ad.In terms of characterizing Breitbart as inflammatory, I don't necessarily agree with Google's definition of the word, but I stand by it based on Breitbart's content and publishing model. Accuracy and ideology Breitbart News has published a number of conspiracy theories. In 2016, Breitbart published several stories seen as containing falsehoods to support their bias towards Donald Trump. Lori Robertson described their content as "the kind of claim that we'd debunk in an article on viral conspiracy theories." It has also reported misleading stories.

  • How NOT To Simplify Your Agency Comp To Reduce Costs by Joe Mandese (RTBlog on 10/16/2017)

    @Michael Margolies: "Excited?" I think you're reading into something. Not a politically partisan issue. It's about an ad showing up in a place the brand didn't want it to. I'm sure Breitbart is appropriate for many brands, but wasn't where the ANA wanted it. 

  • FCC Commissioner Challenges Trump's 'Fake News' Challenge: 'Not How It Works' by Joe Mandese (Television News Daily on 10/12/2017)

    In defense of Douglas Ferguson (I know, weird, huh!), I think he's right that this is largely about baiting the media (including social media), and it works every time. On another level, I think it is a genuine threat and @realDonaldTrump represents a clear and present danger to the First Amendment. It's not just brow-beating or threatening the licenses of broadcasters, but intimidating and threatening a sports league over players exercising their First Amendment right. Hard to say if Trump really is a totalitarian, but he sure is acting like one.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    John, If the editor-in-chief (me) was also the CTO, many of the things we publish would have a different look and feel, including comments.For the record, we don't like altering facts in anything we publish, including comments, but typos are fair game. It does create some incongruities when people comment on the typos, but don't feel we have the right to edit that out of other posters' remarks.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @Mike Cherepko: That is one definition of refute. Another means to deny the truth: transitive verb 1:to prove wrong by argument or evidence :show to be false or erroneous 2:to deny the truth or accuracy of  refuted the allegations

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @John Grono: I corrected the word when Steve Schiedermayer pointed out the typo. Wish we had spellcheck in comments, and agree with you about preview function too.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @Steven Schiedermayer: Don't mean to pile on, but as a self-declared legitimate journalist I believe in setting the record straight. That's something other legitimate news organizations -- the ones @realDonaldTrump calls "fake news" -- including NBC News also take seriously. They do that by being responsible in the front-end of their reporting so they report the most accurate account possible. And they do it after the fact by setting the record straight if they do get something wrong. That's something I don't think many critics of "mainstream" news organizations understand, that they're not perfect, but their imperfection is part of an ongoing process of professionalism that is constantly striving to attain the truth. When you allege "media has proven so frequently to be incorrect that we can no longer take what the media calls truth," be specific, don't generalize, and don't characterize all news outlets that way. Because that is a "fake" allegation. The real problem with incredulous news is actual "fake news," which has been perpetrated by Russia, members and affiliates of the Trump campaign, and honestly, the administration itself. Not just in the bald-faced lies issued by the White House press dept, but in an actual "fake news" network: .Regarding your speculation that Trump doesn't understand the difference between licensing a network or its broadcast stations, I don't know that that's true, but it doesn't matter, because it has the same punitive effect.By the way, this is not the first time a POTUS has threatened to pull the broadcast licenses of a major media company whose news he didn't like. That one was Richard Nixon and the news outlet was Washington Post Co.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @Steven Schiedermayer: Actually, there are ways to know. They are called facts, reliable sources, reporting, the truth, etc. If I understand your response, you are saying the fact that Trump says it's fake is sufficient? So I'll take it that you do think the solution is for broadcast news outlets to report what the federal government believes they should report? That being the case, no need to ask what the heck you mean by "Harvey." I'm guessing you don't mean the Hurricane, or the calm before or after it.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @David Reich: Re. Sinclair, also transparently ideologically-driven. Not sure about their fact-checking.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @Steve Schiedermayer: What makes you think they don't fact-check or are "ideologically-driven?" The story Trump cited had nothing to do with ideology. It was about him asking his military staff to increase America's nuclear arsenal 10-fold. More importantly, you think the solution for a broadcast news organization to avoid having its licenses pulled by the federal government is to report what the federal government believes it should report? Hope that's a minority view.

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