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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Impeach Trump Campaign Comes To Times Square in MediaDailyNews on 11/20/2017

    Billionaire Tom Steyer, who has been funding a TV campaign encouraging Americans to sign a petition to impeach President Donald Trump, added out-of-home to his media mix on Monday. The billboard, placed at a highly trafficked corner of New York's Times Square, features a dour photo of Trump and a one-word headline: "Impeach!"

  • Elfenbein Leaving The Bloc, Pursuing 'Creative Innovation' Role in MAD on 11/20/2017

    Elizabeth Elfenbein is stepping down as a partner and chief creative officer of The Bloc, an agency specializing in the healthcare industry. Elfenbein, who is a MediaPost All Star alum, says she's moving on because, after 10 years, she felt she achieved as much as she could at The Bloc and is looking for a new role in "creative innovation."

  • Local Broadcast 'Interface' Initiative Is Like Deja Vu All Over Again in RTBlog on 11/20/2017

    There's something ironic about a plan announced this morning by a consortium of local TV broadcasters to develop a standard interface to accelerate electronic trading with advertisers and agencies. The irony is that electronic media trading began with local broadcasters and it is now coming full circle. Remember "electronic data interchange"? How about "eBiz"? Not that either? Well, those were the ad industry's earliest attempts to trade media electronically -- beginning with avail requests and on through invoices, verification and on through payments and posting.

  • ARF Rethinks Annual Conference, Rebrands It 'CREATIVExSCIENCE' in MediaDailyNews on 11/16/2017

    The Advertising Research Foundation (ARF) has rebranded its annual conference from "Re:Think" to "CREATIVExSCIENCE." The trade organization said the change reflects its "renewed commitment to its original founding mission - to advance 'the scientific practice of advertising'." The next annual conference will take place March 27-28, 2018 in New York City.

  • IAB Taps Richardson To Run Data Center in Digital News Daily on 11/16/2017

    Orchid Richardson has joined the Interactive Advertising Bureau as vice president and managing director of the IAB Data Center of Excellence. She joins from 33Across, where she was general manager of publisher and media solutions.

  • Forbes Teams With Accountability Board To Offer 'Membership' Service in Marketing Daily on 11/16/2017

    The new service, they said, is designed to help CMOs work with peers, academics and a variety of experts to innovate marketing accountability.

  • News Publishers Unveil 'Trust Indicators,' Walled Gardens Agree To Incorporate in Publishers Daily on 11/16/2017

    A group of well-known news publishers, including 'The Washington Post,' 'The Globe and Mail' and 'The Economist,' are launching a new set of transparency standards designed to help people easily determine the quality and reliability of journalism. The standards, dubbed "Trust Indicators," were created from a team of journalists from more than 75 news organizations as part of the nonpartisan "Trust Project" to help people understand the sourcing and reliability of content, including advertising.

  • Forbes Teams With Accountability Board To Offer 'Membership' Service in MediaDailyNews on 11/16/2017

    Forbes, the publishing company that gave us lists of the richest people, hot air balloons and more recently, a sophisticated native marketing platform, is once again diversifying -- this time into a marketing accountability services practice. Dubbed the Marketing Accountability Membership Service, the practice is a collaboration of Forbes and the Marketing Accountability Standards Board -- an independent, cross-industry forum proffering measurement and accountability standards developed by a board of marketing and finance executives and consultants -- was created to "help CMOs communicate, measure and grow marketing's contribution to growth, profits and share price."

  • TV Nets Strive To Simplify Workflow, 'Time' Emerges As Common Currency in Digital News Daily on 11/14/2017

    Add AMC Networks to the list of media suppliers championing time as the new metric for audience exposure. "We're transforming everything to time," Thomas Ziangas, senior vice president-research of AMC Networks, said during a gathering of the television/digital industry's top research, data, analytics and technology executives in New York Monday.

  • Programmatic Ad Platform Choozle Closes $6 Mil Round, Will Fund Growth in Digital News Daily on 11/14/2017

    Choozle, a Denver-based programmatic advertising platform founded in 2012, has completed a $6 million Series B funding round from previous investors. The company, which offers a simple, designed-based approach to programmatic advertising and media-buying -- both self-serve and managed services -- will use the funds to "fuel general growth."

Comments by Joe All comments by Joe

  • Local Broadcast 'Interface' Initiative Is Like Deja Vu All Over Again by Joe Mandese (RTBlog on 11/20/2017)

    Wow, great memory Ed. That one predates me. If I could speak for some or our younger readers, they would say, "What's Arbitron?"

  • News Publishers Unveil 'Trust Indicators,' Walled Gardens Agree To Incorporate by Joe Mandese (Publishers Daily on 11/16/2017)

    @Douglas Ferguson: What exactly do you teach at the College of Charleston? Surely, it's not jouranlism?

  • Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand by Joe Mandese (RTBlog on 11/13/2017)

    @PJ Lehrer: not reporting that all boycotts are not alike. Reporting on this one and the fact that it is unusual for a TV personality to rally a boycott of brands that stop sponsoring his show. 

  • Nielsen To Incorporate Comcast Set-Top Data In Local TV Ratings by Joe Mandese (MediaDailyNews on 11/09/2017)

  • Trump Goes Bump In The Night, Rogue Twitter Employee Takes Him Down by Joe Mandese (MediaDailyNews on 11/03/2017)

    @Douglas Ferguson: When you say "many media sites this morning are..." you sound like a certain POTUS tweeting "many people..." without reference or attribution. That is exactly the kind of thing bona fide journalists are trained to do (ie. explicitly source things). As for my own reporting, I was just reporting what people on Twitter were doing. I didn't speculate on why they were gleeful, but I think some of it has to do with the way @realDonaldTrump has used Twitter and the fact that some of them feel it has been abusive. Speaking only for myself, I have tweeted and editorialized that I think it is reckless for a President to have a personal one-to-masses communications platform that he uses to set federal policy and influence national and global agendas. I don't think that was envisioned by the framers of our Constitution or I think they would have factored it in. I don't expect an Amendment like that to occur in the current political climate, but I think Twitter could enforce its own self-regulation policies. It just updated them today, so we'll see what comes from that. Re. your next to last point about journalists being self-appointed watchdogs, that's only partially true. Their readers second that appointment by reading them and either paying directly via subscriptions or indirectly via their audience attention (monetized by advertising). Yes, anyone can get a printing press or a server and begin publishing as a self-appointed journalist. In my opinion, way too many are these days. But ultimately it is up to the marketplace to decide if they are viable journalists. I won't comment on your last point, because lack the expertise about the formality of the electoral process.

  • Americans Spend More Time Accessing News Via Social Media, Trust It Less by Joe Mandese (Publishers Daily on 10/31/2017)

    Full study accessible here:

  • Americans Spend More Time Accessing News Via Social Media, Trust It Less by Joe Mandese (Publishers Daily on 10/31/2017)

    @Ed: It was a self-reported definition.

  • Report Finds Experts Split On Digital's Role In A Post-Post-Truth World by Joe Mandese (Digital News Daily on 10/19/2017)

    @Larry Wilken: I think they think the problem is that many social media users may not know the difference.

  • How NOT To Simplify Your Agency Comp To Reduce Costs by Joe Mandese (RTBlog on 10/16/2017)

    @Jeff Martin: Again, this column is not commenting on the alt-right movement, per se, just on an incident involving an ad inadvertently being placed on, which the ANA deemed an unsafe brand environment, and pulled the ad.In terms of characterizing Breitbart as inflammatory, I don't necessarily agree with Google's definition of the word, but I stand by it based on Breitbart's content and publishing model. Accuracy and ideology Breitbart News has published a number of conspiracy theories. In 2016, Breitbart published several stories seen as containing falsehoods to support their bias towards Donald Trump. Lori Robertson described their content as "the kind of claim that we'd debunk in an article on viral conspiracy theories." It has also reported misleading stories.

  • How NOT To Simplify Your Agency Comp To Reduce Costs by Joe Mandese (RTBlog on 10/16/2017)

    @Michael Margolies: "Excited?" I think you're reading into something. Not a politically partisan issue. It's about an ad showing up in a place the brand didn't want it to. I'm sure Breitbart is appropriate for many brands, but wasn't where the ANA wanted it. 

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