JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.Articles by Joe All articles by Joe
- 3.know: Shelly On Darwin AI, Kate Middleton, And The Gloaming in
Media 3.0 on
03/18/2024
Much has transpired since we last checked in with Shelly Palmer, and in this week's edition, he brings up to speed on the latest in disruptive media tech.
- Why Neuro Is The Future Of Programmatic in
Planning & Buying Insider on
03/18/2024
In a first, Reset Digital has agreed to provide its proprietary neuro-programmatic data to another ad tech partner: relatively new, but well-capitalized audience aggregator Collective Audiences.
- Making A Lower Case in
Red, White & Blog on
03/18/2024
Because d is for democracy.
- Mediassociates Lands Big Account, Tall One Too in
MediaDailyNews on
03/14/2024
The Sandy Hook, CT-based media shop has been named the planning, buying and analytics agency for big and tall men's apparel retailer Destination XL Group.
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual in
MediaDailyNews on
03/14/2024
"We've had to rapidly think differently about how we can optimize our media and really deliver ROI."
- Kassan Out At MediaLink, Legal Actions Filed in
MediaDailyNews on
03/13/2024
The news is the latest in a series of high-profile developments involving Kassan since he founded MediaLink two decades after being dismissed as president-CEO of Initiative Media by Interpublic in 1999.
- Horizon Taps Canadian Media Vet Jenkyn As President Of Great White North Ops in
MediaDailyNews on
03/13/2024
He succeeds Kevin Kivi, an Australian native who earlier this year announced plans to move his family back to Australia.
- MRC Taps SiriusXM/Pandora's Bolcar To Direct Measurement Audit Ops in
MediaDailyNews on
03/12/2024
Bolcar, who was a senior manager at SiriusXM/Pandora, previously worked in media services at Mindshare, Carat and Giovatto Advertising.
- OOH Ad Demand Surges, Especially Among National Advertisers in
MediaDailyNews on
03/11/2024
Among OOH formats, live events, cinema, and street furniture experienced the highest growth.
- National Linear TV Ad Market Fell 7% In Q4 2023 in
MediaDailyNews on
03/11/2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observed Guideline's Nicole McCurnin, noting that live sports and NFL coverage in particular experienced healthy growth.
Comments by Joe All comments by Joe
- OOH Ad Demand Surges, Especially Among National Advertisers
by
Joe Mandese
(MediaDailyNews on
03/11/2024)
@John Grono and Ed Papazian: Guideline did not release totals, but based on other sources (GroupM for quick reference), out-of-home's baseline is a little more than John's allowance: $35 billion worldwide and $8 billion in the U.S.
- Warning: One In Three Republicans Won't Believe This Week's Analysis
by
Joe Mandese
(Red, White & Blog on
02/16/2024)
@Dan Ciccone: I'm sorry you're having difficulty reading the cross-tabulation showing the percentage of Republicans who said they believe a covert government operation involving Taylor Swift actually exists, so I added it in its entirety to the bottom of the article.It explicitly shows that 32% of Republicans responding to the survey believe it exists, not 18%.If you need me to delineate any other data, please let me know. Otherwise, please stop misstating the findings, because it might misinform other readers.Thank you.
- Warning: One In Three Republicans Won't Believe This Week's Analysis
by
Joe Mandese
(Red, White & Blog on
02/16/2024)
@Dan Ciccone: Because you didn't read all of it, therefore you are misinformed.Check out page 3 of the cross-tabs showing responses by party affiliation:34. Do you think that a covertgovernment effort for Taylor Swiftto help Joe Biden win thepresidential election actuallyexists, or not? 32% of Republicans responsed "exists."
- Ageism's MeToo Moment
by
Joe Mandese
(Red, White & Blog on
02/09/2024)
@Mark Sutton & Dan Ciccone: Did you read the special counsel's report and its conclusion? If not, here's his sum-up:"In summary, the innocent explanation the retention the classifieddocuments in the EYES ONLY envelope at the Penn Biden Center 1s not onlyplausible, it is a better explanation than one of willful retention. There 1sinsufficient evidence to support charging Mr. Biden or anyone else willfulretention of the documents in the EYES ONLY envelope at the Penn Biden Center."The report uses the word innocent eight times. You can check it out here:https://www.justice.gov/storage/report-from-special-counsel-robert-k-hur-february-2024.pdf
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
by
Joe Mandese
(Planning & Buying Insider on
01/30/2024)
@Peter Blau: The study does indeed appear to be behind an IAB member wall.There's not a whole lot more I can share about its methodology, except that the report says this (below) and has breaks for gender, demo and household income:Methodology and Respondent Profile As the digital economy becomes more privacy-by-design, IAB surveyed over 1,500 consumers to gain insights into their thoughts, preferences, and concerns regarding their personal data and digital advertising overall.
- God Made Rick Wilson
by
Joe Mandese
(Red, White & Blog on
01/19/2024)
@Dan Ciccone: You're hilarious! Did you try reading the compilation I sent you? It includes all of Gallup's historical lows in it, as well as other "widely used barometers."But since you've found a poll to make the point you want, Gallup has not actually updated its historical presidential approval rating to include Joe Biden yet:https://news.gallup.com/poll/116677/presidential-approval-ratings-gallup-historical-statistics-trends.aspxThat's probably because Biden still is President so no one actually knows what his low will be until he's not.But if you look at Gallup's data for Biden so far, his last Gallup poll (Dec. 1-20, 2023) had a 39% approval rating, which would rank him well above Roper's compilation average.As would his lowest Gallup approval rating: 37% (Nov. 1-21, 2023).So I guess you didn't read the poll you're using to prove your point either, because it actually disproves it.Why are you making stuff up? This is a serious discourse. You should be honest with the people who read our comments. And you should be honest with yourself.https://news.gallup.com/poll/329384/presidential-approval-ratings-joe-biden.aspx
- God Made Rick Wilson
by
Joe Mandese
(Red, White & Blog on
01/19/2024)
@Dan Ciccone: As a smarter man than me once said, "You're entitled to your own opinions. You're not entitled to your own facts." Your comments are based on your opinions, not actual facts, so let me address your first one.Biden does not have a historically low presidential approval rating.According to a Roper compilation of the historial lowest approval ratings of the 15 most recent presidents, that distinction goes to:George W. Bush (19%)Harry S. Truman (22%)Richard Nixon (23%)Jimmy Carter (28%)George H.W. Bush (29%)Donald Trump (29%)At 31%, Joe Biden's lowest approval rating is just below the average of all 15 presidents.https://ropercenter.cornell.edu/presidential-approval/highslowsJust setting the record straight, because misinformation doesn't help anyone.
- Only A Third Of Ad Execs 'Knowledgeable' About Programmatic Buys
by
Joe Mandese
(MediaDailyNews on
01/07/2024)
@Ed Papazian: "Low" sample cooperation rates is relative when you're talking about the membership of an ad trade association (it's not like a nationally representative consumer survey).Moreover, the ANA employed a screening process to ensure the ANA member respondents were in a position to be knowledgeable about programmatic media-buying.Here's how it was done:A survey was sent to 1,526 ANA client-side members whohave responsibilities for media management, and key highlights were integratedinto the report. The survey was in the field between September 6 and October 5.There were 115 people who started the survey. After two screening questions,92 people proceeded to the main questionnaire. As such, the results have a95 percent confidence level with a ±10 percent error rate.
- What I Learned From (Almost) Being Kidnapped
by
Kaila Colbin
(Media Insider on
12/29/2023)
That is a powerful and inspiring story, Kaila. Thank you for sharing it with us.Coincidentally, I was reading one of Bill Harvey's blog posts this morning about the concept of "Noia" (the opposite of paranoia), which I hope you don't mind me adding as a comment here, because I think most people are wired to think fearfully about others (often with good reason), but the other is also true.NoiaBy Bill HarveyPowerful Mind Part 42Created December 29, 2023Read Powerful Mind 41In the 1970s I coined the term “Noia” as the opposite of paranoia when I discovered that the prefix “para” derives from the Greek meaning of “beside”. What is beside paranoia, I asked myself. Paranoia is the unhealthy fear that someone/everyone is out to get you. I decided that “noia” then might be the healthy suspicion the someone is out to help you.The reason I was thinking this way is that by the 1970s I had noticed that often information was coming to me seemingly by accident that was unusually relevant to my current life situation at the time. I would be trying to solve some problem, for example, and since I almost always have music on, a line in a song would come along at just the right moment to bear an uncanny resemblance to my line of thought.This can be easily explained as random coincidence aided by priming effect and being observant. Priming effect is the increase in saliency of a stimulus to a person caused by a prior stimulus.However, it did not seem like random coincidence to me because it occurred too often. It seemed more like someone who could read my thoughts and feelings was trying to help me reach my goals. Since my goals have always been to leave the world a better place than I found it, perhaps the universe is trying to help me because I am trying to help the universe, I thought.Looking back at my life through that lens as a way of further studying the phenomenon, it appeared that I had been given the most open-minded and compassionate parents possible, and gifted with an independence of thought, and lucky in so many ways. I also saw that my love of science had blinded me to consider that there might be a germ of truth in religion and/or in other superstitious behaviors, as I thought of magic, reincarnation, and so many other things. Having the label of “noia” to slap on things was useful to me in prying open my mind to pay closer attention and not to filter or bias what I perceived by having strong preconceived notions. I started to notice how frequently each day I experienced noiac events.
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
by
Joe Mandese
(MediaDailyNews on
12/19/2023)
@David Mesas: According to PQ Media, it U.S. multicultural ad spending will grow to $45.83 billion in 2024.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.