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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Meet Joe at MediaPost Events

  • Joe is attending Brand Insider Summit QSR, October 27, 2020

Articles by Joe All articles by Joe

Comments by Joe All comments by Joe

  • MAGGOT Is The New MAGA by Joe Mandese (Red, White & Blog on 10/08/2020)

    @Ed: Excellent point. Whatever it was, it was hilarious!

  • Fear & Loathing On Top Of The World by Joe Mandese (Red, White & Blog on 10/01/2020)

    @Gian Fulgoni: Same reason your comment is. It's opinion-based op-ed content that is clearly labeled as being political commentary.MediaPost publishes many things and not all of them are relevant to all readers. You're free to ignore it, Gian.

  • In GARM's Way: Facebook, Twitter, YouTube Agree To Ad Industry's Harmful Content Standards by Joe Mandese (MediaDailyNews on 09/23/2020)

    @Michael Pursel: I have not seen GARM's definitions yet, but speaking for MediaPost's guidelines, I don't think mocking constitutes hate speech (your comment being a case in point).It is abusive or threatening speech that expresses prejudice against a particular group, especially on the basis of race, religion, or sexual orientation.In terms of other forms of harmful content, we'll have to see how GARM defines that too, but I would guess it is anything that is clearly false and intended to cause harm by misinforming others.

  • How Ted Cruz's Dad Ended A Presidency (No, Not That One) by Joe Mandese (Red, White & Blog on 09/10/2020)

    @Mark Sutton: Agree. If I were Hitler -- or his desendants -- I'd be offended by that comparison too.

  • Cohen Succeeds Rothenberg As IAB Chief by Joe Mandese (MediaDailyNews on 09/09/2020)

    @Ed Papazian: In fairness, David Cohen was an early champion of digital media and specialized in it until his most recent roles at IPG. But feels like those media labels are not as relevant as they once were.

  • How Facebook Can Really Help Democracy: Go Dark For 60 Days by Joe Mandese (Red, White & Blog on 09/03/2020)

    @Tom Tyler: Actually, "The Big Lie" was coined by Adolph Hitler -- not Goebbel's -- in his book "Mein Kampf." It is not a reference to the free press, but to a lie "so colossol" that no one would believe its author would make it up.Hitler used it to promote an anti-Semetic theory about Jewish people."It would never come into their heads to fabricate colossal untruths, and they would not believe that others could have the impudence to distort the truth so infamously. Even though the facts which prove this to be so may be brought clearly to their minds, they will still doubt and waver and will continue to think that there may be some other explanation. For the grossly impudent lie always leaves traces behind it, even after it has been nailed down, a fact which is known to all expert liars in this world and to all who conspire together in the art of lying."

  • IAB Report Projects Digital Will Rise 6% Amid 8% Decline In U.S. Ad Spending This Year by Joe Mandese (MediaDailyNews on 09/02/2020)

    @Ed Papazian: Here's how representative the sample was:Fielded Aug 3-Aug 13, 2020. N=242 completes from those who have purview into US advertising spend and revenue in 2020. Note: earlier studies cited have higher completes and remain at a near 50/50 sell/buy split.56%44%Buy-Side Sell-SideWho We Surveyed19%18% 57%4%2%29%43% 24%3%1%C-Level, President, EVPSVP, VP, DirectorMgr, AE, Planner or BuyerMedia Consultant, Media StrategistOther Staff: e.g., Analyst, Associate,Assistant, CoordinatorRespondent Role:Buy-Side / Spend purview:▪ Media leaders: planners, strategists, Buyers Sell-Side / Revenue purview:▪ Publishers ▪ Programmatic Specialists (e.g., SSPs, Ad Exchanges, Ad Networks)

  • The Answer Is Yes, It's Supposed To Be A Bad Thing by Joe Mandese (Red, White & Blog on 08/20/2020)

    @PJ Lehrer: Good one! If you tell a lie three times people will believe it's true.Humans aren't properly wired to deal with lies. From an evolutionary standpoint it wasn't necessary. Truth was based on our own experiences and actions. We knew what we heard, saw and did, because we experienced it ourselves.But now that our experiences have become mostly virtual we are reliant on what others tell us about events. And that's a problem because our brains mistake familiarity for truth. The more often we hear something the more likely we are to believe it's true.Research shows that after the third time we hear a lie we believe it's true, even if it contradicts a previously held belief. And even if it is labeled as false. (Fazio, Brashier, Payne & Marsh, 2015)It's no wonder then that once the polls showed Trump losing he doubled down on his criticism of mail-in voting despite the fact that he himself votes by mail. And, as his numbers have continued to sink he has upped the ante to claim that if he doesn't win the election it will be because of fraud. You can expect him to keep repeating that lie over and over again until November 3rd. Because he knows that if he does, some people will be fooled.Will you be one of them?

  • GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too by Joe Mandese (Marketing Politics Weekly on 09/02/2020)

    @Tom Tyler: Interesting POV. It's definitely not what the post-convention polling is showing so far.

  • GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too by Joe Mandese (Marketing Politics Weekly on 09/02/2020)

    @David Mountain: SJR claims their methodology factors out paid trolls, bots and other forms of influence. But I'm skeptical too.

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