JOE MANDESE

Articles by Joe All articles by Joe

• Data Breach Fails To Slow Facebook Demand, Advertisers Boost Spending 62% In Q1 in Research Intelligencer on 04/12/2018
  

  Despite the fallout surrounding the Cambridge Analytica data breach, Facebook was not impacted in demand from advertisers, according to an analysis of its Q1 ad marketplace published this morning by media planning and buying platform 4C.

• Cover Story: Something To See Here in Publishers Daily on 04/12/2018
  

  Cynics might say this week's "Time" magazine cover reflects some austerity on the part of new parent Meredith, which is also rumored to have the venerable newsweekly on the block. But magazine editors and designers will see it as an ingenious reboot -- and homage -- to the award-winning Feb. 27, 2017 "Nothing to See Here" cover "Time" published to represent the storm surrounding Trump's early days in the Oval Office.

• It's Not TV, It's OTT: Data Reveals New Era Of Multichannel Fragmentation in Research Intelligencer on 04/12/2018
  

  comScore's new OTT Intelligence Report, published early this morning by UBS, shows Netflix has a 75% penetration of U.S. OTT households, followed by YouTube (50% penetration), Amazon Video (34%), Hulu (24%), HBO Now/Go (15%) and CBS All Access (3%) services.

• Senator, We Run Ads in Red, White & Blog on 04/11/2018
  

  Mark Zuckerberg's testimony put not just Facebook under the microscope for its business model and practices, but the entire industry -- and reminded us that once those models and methods become commercially available, it isn't just benign commercial interests that figure out how to leverage them.

• Facebook's Erosion Continues: Loses Share Of Consumer Time Spent With Digital in Research Intelligencer on 04/11/2018
  

  Facebook's share of consumer time continues to erode, according to a Pivotal Research Group analysis of Nielsen data that shows "ongoing growth in digital consumption including substantial growth in share of consumer time for properties associated with Google and continuing erosion in share of consumption time for Facebook," wrote Pivotal analyst Brian Wieser -- noting that overall digital content consumption was up by around 16% in January.

• For Most Agencies, Pitch Mode Is Constant, Stressful Too in Research Intelligencer on 04/11/2018
  

  Half of U.S. ad agencies are involved in a pitch at least 10 times per year, according to a survey released this morning by Provoke Insights, which found that 21% of agencies pitch 25 or more times per year. The process takes its toll on agency talent, with the level of stress reported by agency executives doubling during pitch periods vs. their average working day.

• Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too in Research Intelligencer on 04/11/2018
  

  The medium of choice for native advertising increasingly is social media networks, not conventional content publishers. According to eMarketer's just-released updated estimates, 73.5% of native advertising will appear on a social network, social network game, or social network app in 2018.

• One In Ten Android Users Say They Gave Consent To Facebook To Collect Call/Text Data in Research Intelligencer on 04/10/2018
  

  Following a report by Ars Technica that Facebook scrapes data from calls and texts of some Android users, anonymous tech industry worker social-sharing app Blind conducted a survey of 1,303 Android users asking whether they had given consent to Facebook to collect such data. Remarkably, 11% said they had, but 89% said they had not.

• Tchotchkes Market Jumps 9.3% in Research Intelligencer on 04/10/2018
  

  The U.S. market for promotional products -- tchotchkes used by marketers to promote their brand or reward consumers for using it -- grew 9.31% to $23.2 billion in 2017, according to estimates released this morning by the Promotional Products Association International, which represents the multibillion-dollar industry of "wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message."

• Is That A Bot In Your Twitter Feed, Or Are You Just Glad To See Porn? in Research Intelligencer on 04/09/2018
  

  Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released this morning by the Pew Research Center. The study, which analyzed more than 1.2 million tweets linking to 2,215 popular websites between July 27 and Sept. 11, 2017, found that 66% of all traffic came from bots, not people. Interestingly, the No. 1 source of bot traffic via twitter was not news, nor propaganda, or even product marketing, but porn.

Comments by Joe All comments by Joe

• Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines by Joe Mandese (RTBlog on 04/09/2018)
  

  @Jack Mollins: eMarketer's definition of Programmatic Direct includes "all programmatic ads that are transacted as blocks of inventory using a non-auction-based approach using an API."eMarketer's definition for private marketplace includes "ads transacted through an invitation-only-RTB auction where one publisher or a select group of publishers invite a select number of buyers to bid on its inventory."  

• Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines by Joe Mandese (RTBlog on 04/09/2018)
  

  Sorry about that Donald, the wrong version of the graphic went out transposing the headings for the open RTB and Private Marketplace shares and totals. We've updated it and will publish a correction in the next edition. Thanks for pointing it out. -- Joe

• WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely Suitor by Joe Mandese (Research Intelligencer on 04/05/2018)
  

  @B Sass: Wouldn't be the first time.I think it has something to do with dominating a marketplace, constraining competition, gaining market share, and improving margins by leveraging market power and pricing.

• Americans Believe Mainstream Media Report 'Fake News,' Consider It Serious Problem by Joe Mandese (Research Intelligencer on 04/04/2018)
  

  @Paul Street: That's a great question and suggestion. Alas, this was an academic study that has been repeated annually so I think Monmouth is locked into that approach. But I still think there's value in the self-reported assessment of "mainstream media." And the survey does ask respondents about specific news outlets too (CNN, Fox News, MSNBC) as well as social media. But I'm sure if they asked about specific news media outlets -- like MediaPost and Research Intelligencer -- the "fake news" reporting responses would go way down.

• Speaking Of Value Exchange ... by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  Pasting the disclosure here, for convenience sake:We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.

• Speaking Of Value Exchange ... by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  @James Smith: If that's hard for you, my recommendation is that you should not consider coverage of anything with sample sizes that don't meet your criteria. We disclose as much as we can about everything we report on, or point readers directly to boilerplate. In case it hasn't been clear so far, Research Intelligencer is not a "research organization," it is a publication produced by journalists who organize information from a wide variety of sources, utilizing a spectrum of methods and samples, to produce market intelligence. Our mission is to unearth what we consider to be the most important and potentially market-moving intelligence by reporting on data, analytics, insights and research we can gain access to. As a journalist who has covered research for more than four decades, I often cover issues involving methodlogies, sample sizes, etc., and that will continue to be part of RI's mission, when appropriate, and especially when they have the potential to impact advertising, marketing and media markets involving our readers. But I also know there is all kinds of market-moving data and research in the world.Sometimes it's Research with an upper-case R, and sometimes it's research with a lower-case one. We will always disclose the criteria and the source and it should be up to our readers to determine the validity, applicability and actionabilty of what we report on. Our job is to report on what we believe to be meaningful. Sometimes, the most meaningful intelligence is data based on a sample of one, sometimes it's enumerated to the U.S. Census. We are utilizing journalistic criteria to determine what we cover and how we report on it.Lastly, we disclose as much in every edition of the Research Intelligencer newsletter. It's the boilerplate at the bottom, which was crafted by long-time media and marketing research authority Gabe Samuels for us more than a decade ago. We revived it for this newsletter, because I think it still captures teh spirit of our intentions and is still the appropriate disclosure.

• Speaking Of Value Exchange ... by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  @David Cooperstein: I don't follow your logic. What's the methodological issue? The pie chart is a visualization of data. The data is the cost of an annual subscription ($495) and the cost of paying for one day ($1.95). You can subscribe either way.

• Spending Per Person/Hour: Advertising, Ad-Supported Media by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  @Ed Papazian: Don't disagree with you. The article doesn't equate that time with "attention," just the amount of time the "average American is exposed to" advertising daily, according to PQ Media.

• What Americans Think Is A Fair 'Hourly Rate' For Advertising by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  @Douglas Ferguson: You've obviously never participated in a focus group... No one said it was "work." The analysis simply asks what people assess what the fair value of the exchange is. The value being exchanged isn't labor, it's people's time, attention, consideration, data, etc.

• Exactly How Dumb Are You? by Joe Mandese (RTBlog on 04/02/2018)
  

  @Douglas Ferguson: Broadcast TV, long ago, found a way to collect details about anonymous viewers. It's called Nielsen. The big difference is Nielsen uses a sample that is explicitly opted into, whereas Facebook and Google use a census that is implicitly opted into unless users explicitly opt out.

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