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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP in Digital News Daily on 09/19/2017

    Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from "quality publishers" programmatically "at scale."

  • It's Time To Think About, Well, Time in Video Insider on 09/19/2017

    The media-buying industry has historically been described as one that "buys time and space." Ironically, neither is the norm. And that's not likely to change any time soon, if your believe what readers like you tell us about the future of audience metrics. Take a moment and dwell on that.

  • Prohaska Taps Bentley To Lead EMEA in Digital News Daily on 09/18/2017

    Prohaska Consulting has promoted Martyn Bentley to managing director of EMEA and named Patricia Clark vice president-demand development North America.

  • Videoblocks Downplays Video, Becomes Storyblocks in Digital News Daily on 09/18/2017

    At a time when most digital platforms are trying to figure out how to be more video-oriented, a video-oriented one is altering its image -- as well as its identity, and its business model -- to be less about video.

  • It's Time To Regulate Facebook in RTBlog on 09/18/2017

    Facebook's tepid disclosure last week that Russian operatives placed thousands of paid ads on the social network doesn't go far enough, because it is longer just a "social network." It's now a news broadcaster on the scale of CBS News in its heyday. And it should fall under the same regulatory oversight.

  • Havas New York Annexes The 88, Names Bernstein CCO in Digital News Daily on 09/18/2017

    Havas has acquired The 88, a "digital/social boutique" agency based in New York. Founded in 2010 by Harry Bernstein, The 88 will become an extension of Havas "cultural network" The Annex. It will be rebranded The Annex88. Bernstein was appointed chief creative officer of Havas New York.

  • That's Funny, You Don't Look Anti-Semitic: ProPublica Exposes Facebook 'Jew Hater' Targeting in Digital News Daily on 09/15/2017

    It is not uncommon for media buyers to place ads targeting religious groups or belief systems, but an expose by investigative news organization ProPublica found the inverse is true too -- at least on Facebook, where it was possible to target people who hate a religious group: Jews. Specifically, the ProPublica team was able to place ads on Facebook's self-serve audience-targeting system aimed at "Jew haters."

  • Nielsen Withholds Ratings For 7 Metered Markets, Irma Hurt In-Tabs in MediaDailyNews on 09/13/2017

    Due to disruptions caused by Hurricane Irma in the homes of panelists located in the affected areas, Nielsen has informed clients that ratings for some metered markets will be excluded from release because they failed to meet Nielsen's "in-tabulation thresholds" for reporting data. Nielsen said Irma "caused evacuations and unplugging of devices in panel homes and power outages," causing the number of households and persons to fall "below the minimum in-tab" levels for all quarter-hour ratings data from 6am Saturday, Sept. 9 through 5:59 a.m. Sunday, Sept. 10 for Atlanta, Fort Myers-Naples, Jacksonville, Miami, Orlando, Tampa, and West Palm Beach.

  • Collective Unveils New, 1-Step Multi-Platform Ad Management Tool in Digital News Daily on 09/13/2017

    Ad technology developer Collective this morning released a new advertising management tool as part of its enterprise management system. The new tool, dubbed Multi-Platform Ad (MPA) is an enhancement to Collective's Visto platform enabling customers to create and distribute a single ad across multiple platforms utilizing multiple creative versions "in minutes," according to the company's announcement. MPA is designed to reduce workflow associated with scheduling and distributing ads across multiple partners.

  • Wirecutter Cuts Sweethome Brand, Consolidation Timed To New Site Launch In October in Publishers Daily on 09/13/2017

    Nearly a year after being acquired by The New York Times Co., The Wirecutter is consolidating spin-off publishing brand The Sweethome under a single Wirecutter brand. The rebrand, which will be effective in October, coincides with the launch of redesigned Wirecutter website, which draws on the "visual language of The New York Times," the company said, explaining, "The single site will feature a new logo, colors and fonts as well as a mobile first user experience, with a single column design, more navigable homepage and even more emphasis on deals that help readers save money on recommended products"

Comments by Joe All comments by Joe

  • It's Time To Regulate Facebook by Joe Mandese (RTBlog on 09/18/2017)

    @Tony: I didn't say it would be easy, just that it needs to be done. The broadcast industry has done a pretty good job complying with regulation, because they are subject to licensing by the FCC and if they fail to comply with certain regulatory standards, they could lose their licenses. That has a self-regulatory effect. Over time, actual regulations governing broadcasters have evolved. The Fairness Doctrine was susnet, etc. But broadcasters continue to operate in the spirit of a public trust, because they are accountable to the public. Digital media are only accountable to themselves, and to the extent they want, other stakeholders such as actual shareholders, advertisers, users, the general public, etc. Case in point is the tepid manner in which Facebook has investigated and diclosed how Russian operatives have utilized Facebook to spread disinformation, including paid advertising. Facebook has all those records in its servers. Repeating Jim Rutenberg's quote here, because I think it bears repeating:“I’m still astounded that Facebook has said, ‘We’ve found these Russian ads, but we’re not going to tell you all that much about them.’ Can you imagine? We used to spend so much time on any shadowy ad on television. It would consume our political journalism. I’m shocked about how little information we still have about that campaign.”  

  • It's Time To Regulate Facebook by Joe Mandese (RTBlog on 09/18/2017)

    @Henry: Don't follow your logic. I -- nor any firm I'm associated with -- is taking a stand against Facebook. I wrote a column advocating it should be regulated. It's one of the things I cover, the regulation of media companies. It has nothing to do with how I use media personally, or any publisher I'm affiliated with?

  • It's Time To Regulate Facebook by Joe Mandese (RTBlog on 09/18/2017)

    @Henry: What does MediaPost Facebook sharing have to do with government regulation of media?

  • Who's On First, What's Going On With Second: Beware The 'Shadow' Auction by Joe Mandese (Digital News Daily on 09/06/2017)

    @Paula Lynn: You mean arbitrage? I think that's common among some programmatic market-makers, but I don't think that's what's going on in the shadow first-price auctions. They're just tuning their algos to reap the highest yield possible based on greater visibility of bidders' first prices.

  • Ad Market Expands 5% In Q2 Despite Mass Market Weakness, Declines Among Major Media by Joe Mandese (MediaDailyNews on 08/15/2017)

    Ed, Brian Wieser utilizes a proprietary model for estimating advertising volume based on a bottom's up approach analyzing a variety of data, including revenues reported by media companies. It's highly regarded by a number of sources. Re. your sense of distincitons, they're valid. I have my own too, as I'm sure do others. There's no perfect way to define a universe for measuring anything, but what's important is that you have a solid rationale, and stick with it until you learn something better. Personally, I think there are many forms of advertising that are not properly accounted for, and that we've probably put too much weight on things that are easily identifiable and measurable -- like television.

  • Fox Launches First :06 Units: Duracell, Mars First Brands To Use Short-Form Commercials by Joe Mandese (MediaDailyNews on 08/01/2017)

    @ "Darrin Stephens" - And Max Headroom was running one-second blipverts back then too. In all seriousness, there has been experimentation and testing on a variety of short-form units, even one-second ones: (Masterlock, 1998), (GE, 2006), (Miller Brewing, 2009). IDs and promotional consideration announcements, too. Difference here is Fox is testing :06 as a new standard unit of sale. And it's one that's already a standard in digital pre-roll, etc.

  • Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take Kickbacks by Joe Mandese (MediaDailyNews on 07/20/2017)

    @ Ed: I think that's a legitimate question. I think kickbacks are in the eye of the beholder and fall somewhere between prevailing industry practices, client agreements/contracts, and the law. Some years ago, I broke a story that then GE-owned NBC was sending 1099 forms to agencies and marketers that took their Olympics junkets, because they believed it was reportable income. Those forms of kickbacks are implicit. But when suppliers pay agencies a direct percentage based on volume purchased, that is an explicit form. It's actually a commission system. If those agenices don't disclose that to their clients, then I think that's a problem.

  • Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take Kickbacks by Joe Mandese (MediaDailyNews on 07/20/2017)

    That's right, Ed. That is another way of looking at it. Or you could say, 100% of those who said they knew their agencies were accepting kickbacks said their shop was accepting kickbacks. Not sure what your point is, but we were expressing the total findings. I think it's just as interesting that 42% of respondents don't know one way or the other too.

  • Radio Bureau Launches Micro Site, Answers Question: 'Why Radio?' by Joe Mandese (MediaDailyNews on 07/17/2017)

    Nice, PJ. That's what radio really needs. Great creative, personalities and theater of the mind.

  • Unilever Is Right, You're Already Running Your Best Ad by Sean Hargrave (London Blog on 07/12/2017)

    Interesting insight, Sean.   I'm not sure I know what the solution is, because the real problem has less to do with individual brands and agencies than the world. There are just too many brands, ideas (big and small) and information of all sorts assaulting people that it's hard to break through with anything. Unless you've got something that can break through.   I think the safe bet is consistently and continuity, because, after all, that is fundamentally what a brand is, right? Something you can depend on being that brand over time.   The problem is new brands are being created every day (more than 5 million worldwide by my estimate), and both new and old brands are constantly creating new messages, and sometimes new campaign positions.   My recommendation would be close to the net finding of this report: That unless you have something truly new -- and importantly, meaningful and relevant to your target -- don't say it. Just keep reminding folks what you stand for. Keep awareness up, reinforce your brand.   The downside, is other new ideas -- big and small -- will be marginalizing your share of voice. That's just a fact of the new life of brand marketing.

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