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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Big 3 Media Holding Cos Got A Little Less Big In 2019, Billings Slid 4% in Research Intelligencer on 07/01/2020

    Last year wasn't a good one for the Big 3 agency holding companies media services divisions in terms of U.S. billings growth. Their combined billings fell nearly 4% to $55.1 billion, according to final tallies released today by Comvergence. Most of the erosion came from Omnicom Media Group's 10.6% slide, while Publicis Media declined 1% and GroupM rose 1%, suggesting the big winners were the long- and mid-tails of the U.S. media services industry.

  • Facebook Employees Worried About Ad Boycott, But Most Still Support Zuckerberg's Leadership in Research Intelligencer on 07/01/2020

    Forty-two percent of Facebook employees are concerned about the burgeoning boycott by big advertisers, and 17% do not trust CEO Mark Zuckerberg's leadership. Those are two of the top line findings of an anonymized survey of Facebook employees conducted by anonymous professional network Blind late last week.

  • OMD Remains No. 1, But Carat Had Best Billings Gains Of 2019, Moving To No. 2 in MediaDailyNews on 07/01/2020

    Omnicom's OMD remained the top U.S. media agency in terms of media billings volume, but Dentsu Aegis Network's Carat had the best year overall, jumping from No. 3 in 2018 to No. 2 in 2019, thanks to an 18.5% gain, according to final estimates released today by Comvergence.

  • Study Finds Consumers Feel They Are More Dependent On Media Tech, But It Makes Life More Complicated in MediaDailyNews on 07/01/2020

    Consumers are expressing an increasing paradox about the impact of media technology -- they feel more dependent on it, but it makes their lives more complicated -- according to a multinational study conducted by GlobalWebIndex for Worldwide Partners, a network of more than 70 independent, owner-led agencies. The study also drills into a variety of influences, especially the impact of the COVID-19 pandemic on the acceleration of new consumer experiences -- particularly tele-health, retail, travel and tourism -- as well as the need for more human interaction.

  • TV Shows To Binge This Summer in Research Intelligencer on 06/30/2020

    This is the era of Peak TV+. In addition to broadcast and cable, we a bounty of major streaming services: Netflix, Hulu, and Amazon Prime Video and more recently, Disney+, Apple TV+, HBO Max, and (soon) Peacock. Add in numerous smaller and more niche and targeted streaming services, and there's a lot -- possibly too much -- for most people to choose from. As someone who analyzes TV and streaming content for a living, here are my recommendations for the best shows to binge on this summer.

  • Big Brands Back Non-Ad-Supported, All-News Audio Network For Blacks in MediaDailyNews on 06/30/2020

    The Black Information Network (BIN) is a new 24/7 national and local audio news service focused on coverage "with a Black voice and perspective."

  • U.S. Ad Market Drops 31% In May, Third Consecutive Monthly Decline in MediaDailyNews on 06/29/2020

    The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracker. May follows a 35% decline in April, and an 11% decline in March, indicating that demand for advertising may not yet have hit bottom. The tracker, a collaboration of MediaPost and Standard Media Index, is based on the change in a composite index value of all the media-buying data processed and modeled by SMI from the major agency holding companies.

  • FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms in MediaDailyNews on 06/29/2020

    Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analysis released today by programmatic ad fraud and compliance tracker Pixalate. The new method uses an index derived from assessing quality factors including reach, share, percentage of invalid traffic, ad-serving transparency and channel integrity.

  • Gnats On An Elephant's Back in RTBlog on 06/28/2020

    Rishad Tobaccowala once famously described the ad industry as cockroaches. He meant it as a compliment, but today I'd like to compare it to gnats, in a not-so-flattering way.

  • Horizon Media Study Finds Racial Injustice Dominating Pandemic Conversations, For Now in Research Intelligencer on 06/26/2020

    "As we enter the third week of mass protests across the US, the number of people going out and speaking against racial injustice has only grown," Horizon Media analysts write in the latest edition of a weekly study tracking a variety of American crises, including the COVID-19 pandemic, an especially contentious political environment surrounding the U.S. election campaigns, unemployment and radical injustice.

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