JOE MANDESE

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Articles by Joe All articles by Joe
- Ad Execs: Paid Content/Influencers Now The Biggest Share Of Digital Budgets in
MediaDailyNews on
04/21/2021
Native ad formats paid branded content and influencers now represent the biggest share of digital budgets, supplanting options such as paid, search display, social and video in the media mix.
- Havas Media Taps Publicis Media's Grant As Chief Strategy Officer in
MediaDailyNews on
04/20/2021
Meghan Grant has joined Havas Media Group as Chief Strategy Officer. Grant, who will be based in New York and reports to Global CEO Peter Mears, joins from Publicis Media, where she was executive vice president-strategy.
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019 in
MediaDailyNews on
04/20/2021
The U.S. ad market expanded nearly 25% in March vs. the same month last year. Importantly, it was the best March since SMI began indexing the U.S. marketplace, and it was up 7.2% vs. March 2019, more than making up for any erosion in 2020.
- GARM Aggregates Platform 'Transparency Reports,' Finds More Action Taken in
MediaDailyNews on
04/20/2021
GARM this morning released its first report tracking performance on brand safety across seven platforms including Facebook, Instagram, Pinterest, Snap, TikTok, Twitter and YouTube. While the report does not rate their performance, it provides an aggregate view of the existing -- largely self-reported -- "transparency reports" provided by each platform.
- IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020 in
Research Intelligencer on
04/19/2021
The share of desktop video ad impressions deemed risky soared 22% during the second half of 2020, according to the latest edition of Integral Ad Science's (IAS) "Media Quality Report."
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV in
RTBlog on
04/19/2021
By at least one important quality measure -- so-called "viewability" -- connected TV ads are the top of the digital food chain.
- UM, Reprise Help CVS Get America #OneStepCloser in
MediaDailyNews on
04/19/2021
UM and Reprise teamed with TikTok and urban pop duo Domino Saints for an original song to help client CVS promote eligibility of COVID-19 vaccine for all U.S. adults beginning today.
- USIM To Accept Bitcoin, Other Cryptos, As Payment For Media Buys in
MediaDailyNews on
04/19/2021
Effective today, USIM says it will accept Bitcoin as a method of payment from clients, and in an interview late last week, Holt said USIM will also accept other forms of cryptocurrencies.
- Media Agency Execs Overwhelmingly Expect CTV Ad Budgets To Rise, Many 'Dramatically' in
Research Intelligencer on
04/16/2021
Only 2% of media agency executives expect their connected TV (CTV) ad budgets to decline this year, while 86% say they will increase, 19% saying it will be "dramatic." Those are among the findings of a survey of 177 U.S. media agency execs conducted by Pixability in February.
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad Spending in
MediaDailyNews on
04/16/2021
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts from TV ad budgets into digital media during 2021.
Comments by Joe All comments by Joe
- CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV
by
Joe Mandese
(RTBlog on
04/19/2021)
@Tony Jarvis: As many times as you'd like. The comments field is your soapbox. For what it's worth, the MRC has moved beyond that definition of a "viewable impression," but it's still the minimum viable industry standard for many to benchmark performance, including, in this case, Integral Ad Science. If I were you, would kvetch to them about that.
- U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019
by
Joe Mandese
(MediaDailyNews on
04/20/2021)
@Douglas Ferguson: Which is why we included two-year comps, too. Also, the index goes back nearly 10 years if you want to compare things over time.
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
by
Joe Mandese
(MediaDailyNews on
04/12/2021)
@George Parker:i·ro·ny1/ˈīrənē/nounthe expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.
- Free Branding Advice For A New Social Media Platform
by
Joe Mandese
(Red, White & Blog on
03/23/2021)
@Ed Papazian: Have you ever known me to be subtle? "Me" is good too. "Mine," would probably be more to the point.
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
@Ed Papazian: This boilerplate is included at the bottom of every index we've ever published:Powered by Standard Media Index's Cross Platform product, the Ad Market Tracker indexes the movement of U.S. advertising investment on a month-to-month basis. Data represented in the index is derived from actual spending by ad agencies representing more than 80% of all U.S. national advertiser investment. Baselined to a value of 100, the index is intended to be a simple way for readers to visualize the supply and demand of ad spending overall, and across the major media.
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
@Ed Papazian: Beg to differ. It is not misleading. It is a metric and it's up to analysts to determine the value and meaning of it. Percent changes of market indexes over time are a common method for economic and financial analysts to express market expansion or contraction. It is the way people analyze the direction of the stock market utilizing changes in the Dow or S&P, which is what the U.S. Ad Market Tracker is akin too.Also, the absolute values of the index are accessible via the continuous dynamic index at the bottom of every story we publish analyzing it, if anyone wants to analyze the value themselves.If not year-over-year percent changes in index value, what do you and Mr. Grono recommend?
- The COVID Bump
by
Joe Mandese
(RTBlog on
03/15/2021)
@Kevin Killion: You can include me among the "almost no one" break. I have used the CDC and my local (state and town) governments as sources for COVID incessantly since the pandemic began. In fact, my state (Connecticut) has provided excellent weekly tracking on infections, hospitalizations, deaths, and positivity rates by municipality, and I've found it an invaluable resource for understanding the spread of the virus. The CDC could have been better over the past year, but I attribute some of the paucity of information to the past administration. Looking forward to a more invigorated CDC going forward, as I think we will need them more than ever in the future.
- Trust Surges For Brand Biden
by
Joe Mandese
(Marketing Politics Weekly on
02/22/2021)
@David Wheeler: February. 25% of 4,254 respondents cited the insurection as a primary concern vs.14% citing reopenings.
- Trust Surges For Brand Biden
by
Joe Mandese
(Marketing Politics Weekly on
02/22/2021)
@Maria Johnson: Apparently, you and those "3rd party fact checkers" are among the 39% minority not trusting Biden. Also interesting that the Politifact database you cite attributes 32 false facts to Biden, only one if which was while he's been President. Which seems pretty good for a 51 year political career. Especially when you consider that The Other Guy was proven to lie 30,573 times during a four year political career.https://www.washingtonpost.com/politics/2021/01/24/trumps-false-or-misleading-claims-total-30573-over-four-years/
- Like A Bully Stealing Lunch Money In A Walled Schoolyard
by
Joe Mandese
(RTBlog on
02/22/2021)
@Douglas Ferguson: You do know that there are federal regulations giving broadcasters the right to be paid for redistribution of their content, right?https://en.wikipedia.org/wiki/Must-carry

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