JOE MANDESE

Articles by Joe All articles by Joe

• David Droga Wins Lion Of St. Marks, Aspires To Win Highest Office Too in MediaPost Live on 06/23/2017
  

  David Droga opened a Cannes Lions panel this morning by winning the festival's prestigious Lion of St. Marks award, but he ended it by saying he really wanted to win an election to become Prime Minster of Australia. The Droga5 founder and Aussie native said: "One day, when I have advertising out of my system, I want to be Prime Minister of Australia."

• R/GA's Greenberg To Cannes' Agency Attendees: Disrupt Thyself in MediaPost Live on 06/21/2017
  

  In a world of constant technological disruption, it is better to disrupt your own business model before the marketplace disrupts it for you. That was the advice the team from Interpublic's R/GA unit gave to other agencies attending the Festival of Creativity in Cannes, France, Wednesday morning.

• Winter Has Come: HBO Hijacks Summer Solstice For 'Game Of Thrones' Campaign  in MediaDailyNews on 06/21/2017
  

  Beginning at noon today, HBO kicks off a social media campaign "winterizing" various activations on Twitter, Reddit and Google to launch the seventh season of "Game of Thrones" in a tie-in with the 2017 Summer Solstice. The seasonal mashup plays off the long-held expectation that winter will finally hit the HBO series' this season, its seventh.

• PR Pros Believe White House Has Tarnished The Industry, Most Would Not Work For Trump in MediaDailyNews on 06/20/2017
  

  An overwhelming majority (73%) of industry professionals believe the Trump Administration's White House communications team has negatively impacted public perceptions of the public relations profession. That's the conclusion of an online survey of 902 PR industry executives conducted by the USC Center for Public Relations at the Annenberg School for Communication and Journalism.

• How Athletes, Brands Can Change The World: By Being Authentic To Fans in MediaPost Live on 06/20/2017
  

  A panel discussion billed as "how athletes and brands can change the world" at the Cannes Festival of Creativity in Cannes, France, this morning focused more on what they should not be doing together than on what they should. The panel examined some recent pitfalls where professional athletes, their leagues and the brands they partner with were in misalignment.

• Cannes Opens By Posing Life Or Death Debate For AI-Enabled Marketing in MediaPost Live on 06/19/2017
  

  The Cannes Festival of Creativity got off on an ethical note this morning by asking some questions that go well beyond brand marketing and into the heart, soul and brain of the most fundamental aspects of humanity, including life and death.

• Engroff Leaving Media Kitchen For Marketing AI, Wants To Transform World in MediaDailyNews on 06/19/2017
  

  Josh Engroff is leaving MDC Partners' The Media Kitchen and MDC Ventures to take on a new role in the burgeoning marketing AI marketplace. Engroff declined to disclose what his new role would be, but he described his parting from The Media Kitchen as amicable and said his experience as chief digital media officer of the agency -- as well as his ventures role -- was crucial to his next act. Engroff, who was inducted as one of MediaPost's Online All Stars in 2016 based largely on the impact he had in TMK's digital innovation, played a key role in the agency winning Agency of the Year awards in each of the past three years.

• Correction: Magna Downward Ad Forecast Revision Only Marginal in MediaDailyNews on 06/16/2017
  

  A story in Thursday's edition of MDN ("IPG's Magna Slashes 2017 Ad Expansion: Cites 'Slowdown,' Weak Economic Indicators") incorrectly compared Magna Global June 2017 estimates based on nominal growth (including effects of 2016 cyclical ad spending events such as Olympics and elections) with its March 2017 "normalized" estimate excluding those events. The actual downward revision on an apples-to-apples nominal basis was down three-tenths of a point to a growth rate of 3.4% and on a normalized basis of two-tenths of a point to 1.6%. The original story has been updated and links to this correction.

• Dentsu Aegis Second Big Shop To Downgrade 2017 Ad Expansion in MediaDailyNews on 06/15/2017
  

  A day after Interpublic's Magna Global unit revised its 2017 ad outlook downward, Dentsu Aegis Network has done the same, albeit with a more moderate downgrade for the U.S. ad marketplace. Dentsu Aegis has shaved two-tenths of a rating point off its last forecast in September 2016 for both worldwide and U.S. ad expansion in 2017, and is now projecting those markets will grow 3.8% and 3.6%, respectively.

• IPG's Magna Slashes 2017 Ad Expansion: Cites 'Slowdown,' Weak Economic Indicators in MediaDailyNews on 06/14/2017
  

  The U.S. ad economy is expanding at a much slower rate than a leading forecaster projected just three months ago. Magna Global, the market forecasting unit of IPG Mediabrands, this morning released a revised estimate for U.S. ad-spending growth that predicts less than half the rate it was projecting in its last forecast released in March. Magna projects the U.S. ad market will expand 1.6% in 2017. In March, Magna forecast it would expand 3.7%.

Comments by Joe All comments by Joe

• PR Pros Believe White House Has Tarnished The Industry, Most Would Not Work For Trump by Joe Mandese (MediaDailyNews on 06/20/2017)
  

  This was a survey of industry professionals. Gallup does regular public opinion polls of professions, but not explicitly about the impact the White House communications team has on public perceptions of PR execs.http://www.gallup.com/poll/1654/honesty-ethics-professions.aspx

• Mobile Internet Continues To Expand, Drives Incremental Use Of All Media by Joe Mandese (MediaDailyNews on 05/30/2017)
  

  @ed papazian: There are many more brands in the world that don't do any TV-style ads. I think you're describing the behavior of the ones that do. If that's what they do, they should definitely optimize on it. The point of this article was that people are changing the way they consume media. Within that, it is creating more opportunities for conventional advertising and media too. I don't think these things are mutually exclusive. There are millions of brands in the world. Only a few thousand advertise on U.S. TV outlets.

• Mobile Internet Continues To Expand, Drives Incremental Use Of All Media by Joe Mandese (MediaDailyNews on 05/30/2017)
  

  @ed papazian: re. "most branding advertisers will want to use video ( TV ) commercials in digital media and most will want these ads to appear in some sort of "long form" program content," if you say so. If it were me, I'd want to use the media that is most effective for my brand's marketing strategy.

• Pressure Group Turns Heat On Hannity's Sponsors, As Fox News Retracts Conspiracy Story by Joe Mandese (MediaDailyNews on 05/24/2017)
  

  Thanks for the added perspective.

• Pressure Group Turns Heat On Hannity's Sponsors, As Fox News Retracts Conspiracy Story by Joe Mandese (MediaDailyNews on 05/24/2017)
  

  @Henry Blaufox, why do you think it might be inappropriate? We are an ad trade publication. The story is about an advocacy group targeting that list of advertisers. Do you think it would have been more appropriate if we just linked to it? In any case, we believe it was relevant and material information to publish based on the context of the story.

• Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention by Joe Mandese (MediaDailyNews on 05/16/2017)
  

  @Ed: Moat utilizes a variety of heuristics -- things like dwell time, time in-view, cursors moving on screens -- as a proxy for user attention. I don't know how they will apply that to linar TV, but it's a good follow up.

• Over-The-Top, Ad-Supported Tubi TV Closes New Round On Eve Of Upfront by Joe Mandese (MediaDailyNews on 05/15/2017)
  

  @Ed: You may recall similar debates in the early days of cable TV, until Walter Reichel came up with Ted Bates' "5% solution" to address the under-delivery of broadcast in cable TV households (ie. light network viewers). Obviously, there was also a demographic consideration, given that cable was perceived as more affluent than covnentional broadcast households. I think the same things are operating here, but on steroids (younger demos, and in some cases, zero linear TV access). If you don't think those are valuable consumers to factor into the mix, well...

• Over-The-Top, Ad-Supported Tubi TV Closes New Round On Eve Of Upfront by Joe Mandese (MediaDailyNews on 05/15/2017)
  

  @ed: I'm not sure, I think Tubi TV has 20 million installed users (not the same as active users), but is growing fast (9x growth in 2016). I don't see a media kit of any boilerplate on their site, but here's their ad dept. contact: advertising@tubitv.com

• 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online by Joe Mandese (Publishers Daily on 04/21/2017)
  

  @Carleen Kelly: Couple of thoughts. 1 - I think the difference in being there is that they can get stories first hand and enable readers to understand things they wouldn't otherwise have the opportunity to. 2 - Re. the photo of the Patriots White House visit, I don't think the New York Times actually published that. I think you're referring to a photo NYTs sports editor John Stallman tweeted on Twitter, which he subsquented acknoweldged as an errort and apologized for. In terms of what the NYTs publishes, they have made plenty of mistakes in the past, and have always set the record straight when they learned about their errors. The NYTs has always supported self-criticism, including ombudsmen and a public editor to help it keep the record straight. Journalism is not an exact science, but what sets truthful news publishers apart is when they own up to their mistakes and set the record straight, even when the error was in a tweet, not in their news publication.

• 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online by Joe Mandese (Publishers Daily on 04/21/2017)
  

  Not sure it qualifies as a commerical, but it is a great piece of content. Thanks for adding, PJ.

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