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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

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  • What's Black And White And Red All Over? by Joe Mandese (Red, White & Blog on 03/10/2023)

    @Ben B from Retired:,the%20freedom%20of%20the%20press.

  • What's Black And White And Red All Over? by Joe Mandese (Red, White & Blog on 03/10/2023)

    @Ben B from Retired: Read What Murdoch Said in His Deposition in the Fox-Dominion Case

  • It's Tough Being A Former Ad Industry Futurist by Joe Mandese (RTBlog on 02/13/2023)

    @Howard Shimmel: The PQ Media data takes ad loads into account. It's measuring the total supply of consumer time spent with ad-supported media, not just on TV glass. But there are likely many ways of looking at it.That said, you think the supply of consumer time spent on ad supported TV glass has gone down 30% or more in the past five years? That would be worth noting too.

  • This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally by Joe Mandese (TV Watch on 02/13/2023)

    @Laura Velazquez: Doh! (Thanks for catching, updating now).

  • Older? Sure. Wiser? Debatable. by Gord Hotchkiss (Media Insider on 01/24/2023)

    Thanks for the shout-out, Gord. On the old guy spectrum, I think you are far more Gen Jones -- and with it -- than I am.

  • The JIC Is Up by Joe Mandese (MediaDailyNews on 01/20/2023)

    @Ed Papazian: I understand, and I think it is a healthy discussion to have. As I said in a previous reply to one of your previous posts about it, I think currency is whatever two sides of the ad market -- buyers and sellers -- agree to do business on.Historically, that has been some measure of audience delivery, even if it was just opportunity-to-see, or maybe even likelihood to see, though many increasingly are using other metrics for actually seen (completions, attentiveness, post-exposure outcomes measures, etc.).The bottom line for me, is that two sides agree to do business -- exchange money -- based on the delivery of whatever the metric is.Historically, the ad biz has had some single market currencies, and occasionally multiple ones (think Arbitron vs. Nielsen in local TV measurement, or Simmons vs. MRI for magazine audience measurement until certain points).Over the years, I've reported on some agencies and networks agreeing to "secondary currencies," which normally means their deals are based on the primary one (historically Nielsen), plus some enhanced metric representing some other aspect of audience delivery. But I have no idea how they negotiated them, posted them, or reconciled and paid for them.What's going on now with TV and cross-media is a little different, because you have media sellers certifying multiple different currencies they want advertisers and agencies to trade ad dollars based on.That's confusing, and as we reported, agencies and clients fall across a spectrum on what they'll use and how much they'll use it.It's remarkable to me that we got to this point, which is why I featured GroupM's Ramesh's quote that in retrospect, the industry should have started a JIC process 16 months ago.But added it should have been more like 16 years ago (vis a vis Gale Metzger's SMART pitch for a JIC), because the writing was on the wall even back then.I think there definitely are problems with JICs -- slow-to-market, latent, hard work -- but I can't think of a better alternative for creating a market currency/ies than for the entire market to come together and agree on it.The alternative is what's been going on so far.But in the end, business gets done, right? So whatever it's getting done on, is/are they currency/ies. We just may not know what they were.

  • Unlocking The Potential Of ChatGPT: How This AI-Powered Tool Is Revolutionizing Content Creation And Analysis by Joe Mandese (RTBlog on 01/15/2023)

    @Roger Baker: In the future, I hope readers write their own comments here too and just let their bots post for them where they belong: on Twitter.

  • GroupM Weeks From POV On Upfront Currency, Likely To Change This Year by Joe Mandese (MediaDailyNews on 01/16/2023)

    @Ed Papazian: Not sure about the word "confusion," so much as different constiuencies having different interpretations of what the word "currency" means. My own definition, developed over years of covering all sides of the business, is that it is what two sides of a marketplace -- buyers and sellers -- agree do do business based on.But that gets funny when people start augmenting the term with things like "alternate currencies" (if it's a currency, it's not an alternate one) or "secondary currencies," etc.I think you're describing something else, like what in your view, from a methodological point-of-view, should be the standard bearer of TV audience measurement.

  • Unlocking The Potential Of ChatGPT: How This AI-Powered Tool Is Revolutionizing Content Creation And Analysis by Joe Mandese (RTBlog on 01/15/2023)

    @Douglas Ferguson:

  • Disjointed Industry Committee by Joe Mandese (MediaDailyNews on 01/09/2023)

    @Tony Jarvis: Thank you for clarifying.

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