JOE MANDESE

Articles by Joe All articles by Joe

• Reporter's Notebook: Let's Keep An All-Digital Version Of CES Going Forward in MediaDailyNews on 01/15/2021
  

  EASTON, CT -- One of the greatest upsides of the pandemic's impact on covering advertising, media and marketing industry events, is that I was actually able to attend many that I otherwise would have taken a pass on, including the just-concluded CES show.

• CES Generated Net Positive Social Buzz, Samsung Was The Dominant Brand in MediaDailyNews on 01/15/2021
  

  Samsung was the dominant brand in terms of total social media mentions during this year's CES conference. With 11,000 total mentions, Samsung had a wide advantage of CES buzz vs. Intel (8,300 mentions), Google (7,600), Sony (6,700) and Nvidia (6,400), according to an analysis conducted by social media analytics firm Talkwalker.

• Cognito Taps Weiner As Chief Insights Officer in MediaDailyNews on 01/15/2021
  

  Mark Weiner has joined financial and technology marketing agency Gognito as Chief Insights Officer, overseeing its recently launched research-based consulting practice, Cognito Insights.

• Research Released At CES Shows Many U.S. Broadband Homes Experiencing Disruptions During Pandemic, Fear Children Falling Behind in Research Intelligencer on 01/14/2021
  

  Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage of U.S. broadband households have been experiencing disruption issues due while weathering the COVID-19 pandemic at home.

• MDC's CES Tour Pitches SwaS: 'Screen With A Service' in MediaDailyNews on 01/14/2021
  

  Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that might have walked the floors of big Las Vegas exhibit halls in years past. Take MDC Partners' annual tour, which was co-hosted this year with new parent company The Stagwell Group.

• Why CES' Hottest Party Had No Attendees in MediaDailyNews on 01/14/2021
  

  CES normally is renowned for its parties in some of Las Vegas' hottest venues, especially when they are hosted by companies like iHeartMedia and MediaLink, but this year's biggest shindig was as virtual as the conference itself.

• IAB Conference Goes Viral, Features Anthony Fauci Keynote in MediaDailyNews on 01/14/2021
  

  The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. Anthony Fauci, Senator Ron Wyden and WPP CEO Mark Read.

• @jack: Blue Skies Ahead For Post-@realDonaldTrump Social Media in MediaDailyNews on 01/14/2021
  

  In his first public statements since permanently removing @realDonaldTrump from Twitter, CEO Jack Dorsey expressed some ambivalence, implied some ambiguous but big changes for the microblogging platform, and also announced a skunkworks project to incubate an alternative platform -- codenamed "@bluesky" -- within it.

• 2021 Edelman Trust Barometer Finds World Entering An Era Of 'Information Bankruptcy' in Research Intelligencer on 01/13/2021
  

  The global infodemic -- ie. disinformation and "fake news" -- has driven trust in all news sources to record lows with social media (35%) and owned media (41%) the least trusted, while traditional media (53%) saw the largest overall drop, according to the latest edition of the Edelman Trust Barometer.

• Nearly Half Of Americans Say Pandemic Altered How They View Consumer Technology in Research Intelligencer on 01/13/2021
  

  A study released in conjunction with this week's CES conference, indicates that the pandemic has had a material impact on the role consumer technology plays for many Americans. Forty-seven percent of 1,000 U.S. adults surveyed by Toluna on January 4th, said the pandemic has changed the way they use and view the role of technology in their lives.

Comments by Joe All comments by Joe

• How To Use Zero-Party Data To Actually Give Consumers Control Of Media by Joe Mandese (RTBlog on 01/11/2021)
  

  @Ben Isaacson: If that's what you took away from this column, then I did a lousy job. NODO is not a list broker. Email is just a communications channel for conveying messages from the brands that are sponsoring the consumer's premium subscriptions. Ultimately, it's up to consumers to figure out if that's a better way to go. But as I said in the column, there's no free lunch. NODO doesn't sell the email lists. It just uses email to authenticate users and distribute the sponsoring brand messages to them.

• Twitter To @realDonaldTrump: How About Never -- Is Never Good For You? by Joe Mandese (Marketing Politics Weekly on 01/08/2021)
  

  @Nina: Me too. Wouldn't be hilarious if it was actually you-know-who posing as a poser? John Barron@barronjohn1946·7hThat's weird I gained 427,000, maybe you're doing it wrongQuote TweetSarah Huckabee Sanders@SarahHuckabee · Jan 9I’ve lost 50k+ followers this week. The radical left and their big tech allies cannot marginalize, censor, or silence the American people. This is not China, this is United States of America, and we are a free country. twitter.com/mikepompeo/sta…

• Nielsen Data Shows Biden Dominated Local TV Ad Buys Leading Up To Election by Joe Mandese (Marketing Politics Weekly on 12/16/2020)
  

  @Kevin Killion: By "far left group whining," are you referring to Nielsen? Or do you mean they are a "conservative-leaning media outlet"? It's the only entity we sourced in this story. Happy New Year.

• Making A List, Checking It Twice: Here's The Year's Most Misinforming Sites by Joe Mandese (Red, White & Blog on 12/17/2020)
  

  @Joshua Chasin: Fair observation, but I guess it's in the eye of the leaner. If you ask me, the ones in the right-hand columns are -- with the possible exception of Newsweek -- not leaning in any direction. They're "mainstream" media. But to those on the extreme right, "mainstream" is code for, well, you know... I think a fairer point is whether they include any extreme left-leaning sites on their worst offenders list. Since I don't read them, it's hard for me to know if any of those aren't already. But I'll take your word for it.

• Turns Out Context May Be King, After All by Joe Mandese (RTBlog on 11/30/2020)
  

  @Jack: Thanks for remembering. Personally, I don't see these things necessarily as an either/or linear progression. I think it's more of a pendulum -- and depending on where you sit in the industry -- it's either swinging more toward performance/behaviorial/etc. or more toward the power of brands (in the cast of contextual targeting, powerful media brands). Also, when used correctly, contextual targeting performs pretty well, too.

• How Many Polls Does It Take To Screw In A Lightbulb? by Joe Mandese (RTBlog on 11/16/2020)
  

  @Josh Chasin: That is the best line ever!

• Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022 by Joe Mandese (MediaDailyNews on 11/02/2020)
  

  @John Grono: For one of the fastest growing ad categories in recent years to be down or flat this by year and next, I'd call a crash. But we clearly have different views on the meaning of that word.Even by an anticipated 2022 overall ad recovery, the category will trail general ad growth 3-to-1.

• MAGGOT Is The New MAGA by Joe Mandese (Red, White & Blog on 10/08/2020)
  

  @Ed: Excellent point. Whatever it was, it was hilarious!

• Fear & Loathing On Top Of The World by Joe Mandese (Red, White & Blog on 10/01/2020)
  

  @Gian Fulgoni: Same reason your comment is. It's opinion-based op-ed content that is clearly labeled as being political commentary.MediaPost publishes many things and not all of them are relevant to all readers. You're free to ignore it, Gian.

• In GARM's Way: Facebook, Twitter, YouTube Agree To Ad Industry's Harmful Content Standards by Joe Mandese (MediaDailyNews on 09/23/2020)
  

  @Michael Pursel: I have not seen GARM's definitions yet, but speaking for MediaPost's guidelines, I don't think mocking constitutes hate speech (your comment being a case in point).It is abusive or threatening speech that expresses prejudice against a particular group, especially on the basis of race, religion, or sexual orientation.In terms of other forms of harmful content, we'll have to see how GARM defines that too, but I would guess it is anything that is clearly false and intended to cause harm by misinforming others.

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