JOE MANDESE

Articles by Joe All articles by Joe

• Do We Have A 'Wartime' Or A 'Depression' President? The Answer Will Determine The Election in Marketing Politics Weekly on 04/09/2020
  

  At the height of the U.S. pandemic crisis, the President declared himself a "Wartime President," but the long-term effect could be more like a "Depression," a leading expert on how national crises impact consumer and/or voter sentiment said Thursday during an Advertising Research Foundation virtual "Town Hall" on how COVID-19 is "Affecting Public Attitudes, Emotions and Values."

• Here's A Story About A Startup You'll Cherish, Possibly With Your Life in MediaDailyNews on 04/09/2020
  

  Launching a new business in the middle of a global pandemic may be an anathema for most startups, but for some, it can actually represent an opportunity. That's what long-time Madison Avenue creative chief Elizabeth Elfenbein is experiencing as part of the team launching remote health and wellness platform Cherish Health.

• Mindshare Begins Tracking Pandemic, Finds Striking Emotional And Time Spent Patterns in MediaDailyNews on 04/09/2020
  

  Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly less time with friends and family, but their use of social media is expanding at an even higher rate. The findings belie the metaphor of "social distancing," and indicate that a better term might be "social redistribution" -- from the physical world to the virtual one.

• Facebook CPMs Crash, Fall To All-Time Low in MediaDailyNews on 04/08/2020
  

  It has been assumed that Big Digital platforms would be first to feel the impact of the ad recession and now there's market-based proof. An analysis of Facebook's ad market data by Boston agency Gupta Media shows Facebook's CPMs have fallen to the lowest level ever, less than $2.

• 'High Value Audiences' Trump Demos, Contextual As An Advertising Target in Research Intelligencer on 04/08/2020
  

  To understand the impact and value of targeting consumers based on so-called HVAs (high value audience breaks), IPG Mediabrands Magna and IPG Media Lab units conducted an in-depth study comparing various ad lift metrics using traditional targets such as demographics and contextual, as well as custom HVA segments created by IPG's Kinesso unit.

• TV Audiences Continue To Normalize, Entertainment Rises As News Dips in Research Intelligencer on 04/08/2020
  

  TV audience patterns continued to normalize heading into April, with general entertainment programming continuing its ascent, while cable news' spike begins subsiding, according to UBS' ongoing tracking of Nielsen data.

• IPG Units Find 'HVAs' Work Better Than Conventional Targeting, Rival Contextual's Premiums in MediaDailyNews on 04/08/2020
  

  "HVAs," an increasingly popular new acronym being used by marketers and agencies to describe methods of targeting only "high value audiences" via various identity-based data schemes, appears to perform better than conventional methods of targeting media audiences, especially Madison Avenue's stock-in-trade: the demographic. That's the conclusion of a rigorous test conducted by IPG Mediabrands' Magna and IPG Media Lab units.

• Digital Media Faces Greatest Risk From Near-Term Pandemic Ad Cuts in Research Intelligencer on 04/07/2020
  

  While much of the trade press coverage and a fair amount of industry discussion has been on the impact the pandemic will have on TV advertising, a survey of 40 big ad executives conducted as part of an annual survey by the equities research team at UBS indicates digital media, local TV and radio have the greatest immediate risk exposure.

• It's A Lot More Than The Economy, Stupid in Red, White & Blog on 04/07/2020
  

  Yes, in normal times, it is mainly the economy. But these are not normal times, and there's an even bigger existential threat than a financial one on the minds of most Americans, including those in Battleground States.

• Most Ad Execs Project A Second Wave Of Pandemic Cuts Later This Year, Weak Signals For Upfront in MediaDailyNews on 04/06/2020
  

  Three-quarters of ad execs plan to cut the remainder of their 2020 ad spending by 5% or more due specifically to the impact of the pandemic. That's one of the findings of an annual survey of 40 ad execs representing more than $90 billion in annual ad spending, published this week by the equities research team at UBS.

Comments by Joe All comments by Joe

• ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic by Joe Mandese (MediaDailyNews on 04/02/2020)
  

  @Tracey Scheppach: https://go.aws/3dU9hoH

• 'It Would Be Great If We Could Really Give The News Correctly' by Joe Mandese (Red, White & Blog on 03/16/2020)
  

  @Ken Kurtz: Correction: I am not a political hack, just a trade advertising hack who occasionally writes about media and politics.

• You Don't Want To Make President Hulk Angry (It Will Scare You!) by Joe Mandese (Red, White & Blog on 03/20/2020)
  

  @Kevin Killion: Interesting observation. Not sure what you're watching, but I've seen plenty of TV coverage about it. Just indexed Google News and it shows 14.6 million results, including many TV news outlets. Including this CNN story from three hours ago: "Nigeria records chloroquine poisoning after Trump endorses it for coronavirus treatment"https://www.google.com/search?q=chloroquine&sxsrf=ALeKk03ARy8IrcsiijOrZ61CFZdmIB8RJA:1584979720795&source=lnms&tbm=nws&sa=X&ved=2ahUKEwiktO_J_bDoAhUhgnIEHaSjAz8Q_AUoAXoECA8QAw&biw=1242&bih=597

• Global Ad Outlook Revised Downward By Billions: Attributed To COVID-19, China by Joe Mandese (MediaDailyNews on 03/19/2020)
  

  @Ed Papazian: Excellent idea. We have the data on what actually happened. Let me see if I can round up some coverage of predictions and see what it shows. Stay tuned.https://www.mediapost.com/publications/article/348713/kantar-analysis-indicates-2020-ad-recession-likely.html

• An Ad Industry Forecast You Never Wanted To See by Joe Mandese (Red, White & Blog on 03/18/2020)
  

  @Michael Pursel: "Dog that cowers?"In any case, it seems you're bringing your own bias issues to a story that happened to have my byline on it. The story had nothing to do with the President. It was a report on what the ad industry's research trade association discussed the impact of the Coronavirus.I would suggest you just stop reading anything with my byline on it. I mean, why are you reading me in the first place?

• An Ad Industry Forecast You Never Wanted To See by Joe Mandese (Red, White & Blog on 03/18/2020)
  

  @Stan Renbarger: We also updated the headline and added a warning about sensitive content.

• An Ad Industry Forecast You Never Wanted To See by Joe Mandese (Red, White & Blog on 03/18/2020)
  

  @Stan Renbarger: Apologies if we offended you. We didn't publish it to scare people who are already anxious enough. We published it because it was organized and hosted by the ARF, which is the industry's research authority. I don't agree that the data is speculation. It's based on scientific modeling based on patterns that COVID-19 has been spreading to date. There are far worse scenarios and forecasts, including one from the U.K. that 2 million Americans could die, which reportedly motivated the White House to take the health crisis more seriously:https://www.nytimes.com/2020/03/16/us/coronavirus-fatality-rate-white-house.html

• 'It Would Be Great If We Could Really Give The News Correctly' by Joe Mandese (Red, White & Blog on 03/16/2020)
  

  @Craig Mcdaniel: Not sure I'm brilliant at anything, but I only cover politics when it IS media industry news. If you think politics and media are not integrated, well, it probably explains why you don't agree with what I write.

• 'It Would Be Great If We Could Really Give The News Correctly' by Joe Mandese (Red, White & Blog on 03/16/2020)
  

  @Craig Mcdaniel: "Nitpicked?" The column was about the President for once again attacking the media for accurately reporting and setting the record straight when he misrepresented how the White House was working with a media company to manage a naional health emergency. We are a media industry publication. It's the heart of what we cover.

• 'It Would Be Great If We Could Really Give The News Correctly' by Joe Mandese (Red, White & Blog on 03/16/2020)
  

  @TV Fan from Self: When he stops attacking, I'll stop reporting on it. I also remember his lies about Russia, Ukraine and his twisted stories. Don't need any reminding. But thanks, anyway 

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.