JOE MANDESE

Meet Joe at MediaPost Events

• Joe is attending Publishing Insider Summit, October 18, 2021
  
  

Articles by Joe All articles by Joe

• Advertising No Longer The Least-Trusted Profession, But Not By Much in Red, White & Blog on 10/15/2021
  

  An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide.

• AMA: COVID Killed Consumer 'Techlash' in MediaDailyNews on 10/13/2021
  

  The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according to findings of a just-released study by the American Marketing Association.

• MediaCom Taps Publicis' White As Global Client President in MediaDailyNews on 10/13/2021
  

  GroupM's MediaCom has tapped Publicis vet Justin White as global client president in the U.S., a joint position he shares with New York-based Kristin Gower, a MediaCom vet who has held that position since September.

• Social Net To Launch With Misinformation Filter, Touts A Brighter Future in MediaDailyNews on 10/12/2021
  

  In a deal with NewsGuard, Bright will launch later this year in the U.S. and U.K.

• Mobile Overtakes Mail As Top Local Ad Medium in Mobile Insider on 10/13/2021
  

  The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce.

• Ad Execs: Facebook's Loss Is CTV's Gain in RTBlog on 10/11/2021
  

  Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds."

• Americans: Facebook Contributing To National Health Crisis, Should Be Regulated Like A Drug in MediaDailyNews on 10/11/2021
  

  Many consider it physically addictive and felt like they were going through withdrawal during last week's outage.

• More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies in MediaDailyNews on 10/07/2021
  

  Ad agencies are far more uncertain than advertisers: 37% vs. 23% of advertisers.

• Ad Execs: Contextual Is King, Again in MediaDailyNews on 10/08/2021
  

  Contextual targeting is projected to be the dominant form of consumer ad targeting within a year, overtaking behavioral targeting tracking people's identities and behaviors via their use of digital media and devices.

• Dennis Holt's Next New Agency Model: MatrixPoint in MediaDailyNews on 10/06/2021
  

  Dennis Holt, and some of the top execs of the independent media services agency he founded -- USIM -- have quietly incubated a new agency model they believe is the future of advertising and have spun it off as its own company.

Comments by Joe All comments by Joe

• Americans: Facebook Contributing To National Health Crisis, Should Be Regulated Like A Drug by Joe Mandese (MediaDailyNews on 10/11/2021)
  

  There you go again @DanCiccione. It's fully disclosed in the source line, which has always been our style. And we link back to Pollfish for anyone who wants to understand and vet their platform. You should try reading our stories before inaccurately criticizing them.

• Maybe It's Time Social Media Conduct A Hearing Of Congress? by Joe Mandese (Red, White & Blog on 09/30/2021)
  

  @Dan Ciccone: Or you can actually read my "Red, White & Blog" column all the way through and you'll see the keyword analysis. And if you click on the link in it, you can read the entire Pew report (not just the summary) including its analysis about the decline of Republican linking.Or if that doesn't work, just stick your head in the sand.

• 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads by Joe Mandese (MediaDailyNews on 09/29/2021)
  

  @Adam Greenhood: I can attest to that. AdWallet has been a pioneer in this emerging category:https://www.mediapost.com/publications/article/323511/startup-finds-paying-consumers-to-look-at-ads-is-a.html

• Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage by Joe Mandese (MediaDailyNews on 09/17/2021)
  

  @Robert Rose: The word "post-," used as a prefix, means subsequent to something, not necessarily after it is over.So yes, we are in a post-pandemic period.We are NOT in a post-end-of-the-pandemic period.https://www.merriam-webster.com/dictionary/post-

• ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is by Joe Mandese (MediaDailyNews on 09/15/2021)
  

  @Marshall Cohen: Well, quantiatively, you may be right. It's a blunt tool, but I just did Google queries for each year including the terms "Nielsen TV Ratings" and "criticism," and 2021 does indeed index high. If I prorate the year-to-date 2021 Google results for 12 months, I come up with about 34,533, which would rank it the highest since I started covering Nielsen in 1983.2021: 25,9002020: 25,3002019: 15,5002018: 30,2002017: 27,5002016: 11,3002015: 10,2002014: 9,3802013: 21,6002012: 24,3002011: 22,7002010: 27,5002009: 7,3802008: 22,5002007: 24,3002006: 23,2002005: 21,8002004: 21,2002003: 19,9002002: 19,0002001: 18,5002000: 7,9001999: 16,5001998: 16,1001997: 14,8001996: 15,1001995: 13,9001994: 14,7001993: 12,7001992: 13,3001991: 11,9001990: 16,1001989: 12,1001988: 12,2001987: 10,0001986: 11,1001985: 10,2001984: 11,3001983: 7,830

• ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is by Joe Mandese (MediaDailyNews on 09/15/2021)
  

  @Marshall Cohen: Re. "never been this level...," do you have any metrics to back that up? And what is their standard deviation?

• Democrats Are From Half Full, Republicans Are From Half Empty by Joe Mandese (Red, White & Blog on 07/28/2021)
  

  @John Grono: the sample composition correlates to the actual percentages of American voter party affiliation:https://news.gallup.com/poll/15370/party-affiliation.aspx

• The Most Valuable Name In News: MSNBC, Not Fox by Joe Mandese (Marketing Politics Weekly on 07/14/2021)
  

  @Ed Papazian: I really need a lot of things, but am used to working with what I get, as imperfect as it may be.I was working with the Pew analysis and didn't want to mix other sources -- and baselines -- I pointed out the lack of total day, but noted that prime-time is indicative because it is the lion's share of their ad spending.

• Why I'm Rubbing, Not Wringing, My Hands Over The Demise Of Cookies by Joe Mandese (RTBlog on 07/12/2021)
  

  Amen, Ari.

• It's Not TV, It's '502 Bad Gateway' by Joe Mandese (Mobile Insider on 07/08/2021)
  

  @Douglas Ferguson: No, I did not, because HBO Max's authenticatation process is app-based and I have an Android phone, so I can only render it through the app. It's end-to-end. Otherwise, I would have done that. But thank you for the suggestion.

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