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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

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  • CTV 'Viewability' Beats All Other Digital Video, Lags Linear TV by Joe Mandese (RTBlog on 04/19/2021)

    @Tony Jarvis: As many times as you'd like. The comments field is your soapbox. For what it's worth, the MRC has moved beyond that definition of a "viewable impression," but it's still the minimum viable industry standard for many to benchmark performance, including, in this case, Integral Ad Science. If I were you, would kvetch to them about that.

  • U.S. Ad Market Turns In Best March Ever: Up 25% Vs. 2020, 7% Vs. 2019 by Joe Mandese (MediaDailyNews on 04/20/2021)

    @Douglas Ferguson: Which is why we included two-year comps, too. Also, the index goes back nearly 10 years if you want to compare things over time.

  • IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them by Joe Mandese (MediaDailyNews on 04/12/2021)

    @George Parker:i·ro·ny1/ˈīrənē/nounthe expression of one's meaning by using language that normally signifies the opposite, typically for humorous or emphatic effect.

  • Free Branding Advice For A New Social Media Platform by Joe Mandese (Red, White & Blog on 03/23/2021)

    @Ed Papazian: Have you ever known me to be subtle? "Me" is good too. "Mine," would probably be more to the point.

  • U.S. Ad Economy Contracts 7.3% In February by Joe Mandese (MediaDailyNews on 03/22/2021)

    @Ed Papazian: This boilerplate is included at the bottom of every index we've ever published:Powered by Standard Media Index's Cross Platform product, the Ad Market Tracker indexes the movement of U.S. advertising investment on a month-to-month basis. Data represented in the index is derived from actual spending by ad agencies representing more than 80% of all U.S. national advertiser investment. Baselined to a value of 100, the index is intended to be a simple way for readers to visualize the supply and demand of ad spending overall, and across the major media.

  • U.S. Ad Economy Contracts 7.3% In February by Joe Mandese (MediaDailyNews on 03/22/2021)

    @Ed Papazian: Beg to differ. It is not misleading. It is a metric and it's up to analysts to determine the value and meaning of it. Percent changes of market indexes over time are a common method for economic and financial analysts to express market expansion or contraction. It is the way people analyze the direction of the stock market utilizing changes in the Dow or S&P, which is what the U.S. Ad Market Tracker is akin too.Also, the absolute values of the index are accessible via the continuous dynamic index at the bottom of every story we publish analyzing it, if anyone wants to analyze the value themselves.If not year-over-year percent changes in index value, what do you and Mr. Grono recommend?

  • The COVID Bump by Joe Mandese (RTBlog on 03/15/2021)

    @Kevin Killion: You can include me among the "almost no one" break. I have used the CDC and my local (state and town) governments as sources for COVID incessantly since the pandemic began. In fact, my state (Connecticut) has provided excellent weekly tracking on infections, hospitalizations, deaths, and positivity rates by municipality, and I've found it an invaluable resource for understanding the spread of the virus. The CDC could have been better over the past year, but I attribute some of the paucity of information to the past administration. Looking forward to a more invigorated CDC going forward, as I think we will need them more than ever in the future. 

  • Trust Surges For Brand Biden by Joe Mandese (Marketing Politics Weekly on 02/22/2021)

    @David Wheeler: February. 25% of 4,254 respondents cited the insurection as a primary concern vs.14% citing reopenings.

  • Trust Surges For Brand Biden by Joe Mandese (Marketing Politics Weekly on 02/22/2021)

    @Maria Johnson: Apparently, you and those "3rd party fact checkers" are among the 39% minority not trusting Biden. Also interesting that the Politifact database you cite attributes 32 false facts to Biden, only one if which was while he's been President. Which seems pretty good for a 51 year political career. Especially when you consider that The Other Guy was proven to lie 30,573 times during a four year political career.

  • Like A Bully Stealing Lunch Money In A Walled Schoolyard by Joe Mandese (RTBlog on 02/22/2021)

    @Douglas Ferguson: You do know that there are federal regulations giving broadcasters the right to be paid for redistribution of their content, right?

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