JOE MANDESE
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
- Boldly Going Where No Media Agencies Have Gone Before in
Planning & Buying Insider on
12/12/2025
Separate deals announced by WPP and Horizon within 24 hours of each other tell a story about not just the directions they're heading in, but where the entire industry is going.
- Snow White And The Seven Prompts in
Media 3.0 on
12/11/2025
So here's what happened when I tried prompting some chatbots to render beloved children's character Snow White in a way that would be inappropriate for young children.
- Europe's Effies: Not-So-Grand in
MediaDailyNews on
12/11/2025
No Grand Effie was awarded, but Ukraine's BetterSvit was named independent agency of the year, and Omnicom's McCann was named "most effective agency network."
- Floor & Decor Taps iProspect As Media AOR in
MediaDailyNews on
12/11/2025
The national specialty retail chain expands its relationship with the Dentsu unit from a performance media assignment awarded in 2020.
- This Just In... Why I'm Adding WARC To The Global Ad Consensus in
Planning & Buying Insider on
12/11/2025
Because just like nature, trade reporters abhor a vacuum, and the demise of IPG's and Publicis' forecasts has created one. Plus, WARC has paid its dues and is widely cited across the industry.
- Dentsu X To Handle Digital Media For Sono Bello in
MediaDailyNews on
12/10/2025
The assignment follows a "pilot partnership" between the Dentsu shop and the national cosmetic surgery brand.
- Havas Acquires Australia-Based Kaimera, Bolsters Havas Media Network in
MediaDailyNews on
12/08/2025
Havas Monday announced the acquisition of Australia-based independent media agency Kaimera, which will join the Havas Media Network, bringing Havas ANZ's local staff to 450.
- After Peaking In Recent Years, LGBTQ+ Ad Spending Decelerates Under Trump in
MediaDailyNews on
12/09/2025
The findings from a just-released study, benchmark LGBTQ spending at $2 million in 1925, and project it will have grown to $11.73 billion a decade later, despite the deceleration.
- The Future of Ad Intelligence, A Points System in
Media 3.0 on
12/08/2025
Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.
- WPP Upgrades Global Ad Outlook: Cites Waning Tariff, AI Bubble Concerns in
MediaDailyNews on
12/08/2025
"The global economy has had something of a reprieve this year," writes WPP Media Business Intelligence President Kate Scott-Dawkins in the new report, characterizing 2025 as a "year of two halves."
- After Peaking In Recent Years, LGBTQ+ Ad Spending Decelerates Under Trump
by
Joe Mandese
(MediaDailyNews on
12/09/2025)
@Dan C. from MS Entertainment: You missed the part where the rate of growth decelerated 61% during Trump's first year of his second term.
- From H2H To A2A, A New Marketing Framework
by
Joe Mandese
(Media 3.0 on
11/10/2025)
@David Raab: Would love to read your take and happy to publish it H2M (on MediaPost), if that's something you're interesetd in. Happy Thanksgiving.
- When TV Was Really Good: The Old Normal Of Alan Cohen
by
Joe Mandese
(TV Watch on
11/10/2025)
@Tim Spengler: Great anecdote. I did not know that. Thank you for sharing. I'm only surprised that Alan didn't use something from the Boss.
- It's Moron Again In America
by
Joe Mandese
(Red, White & Blog on
10/24/2025)
@Andrew Susman: I'm proud to say I broke the story that the Tuesday Team had created "There's A Bear In The Woods" spot, and got to interview Hal Riney after it broke. If he were updating it today, it would probably be more like, "There's an unbearable in the woods..."
- It's Moron Again In America
by
Joe Mandese
(Red, White & Blog on
10/24/2025)
@Joshua Chasin: Tough to beat the NY Post. Thrilled to be a runner-up.
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
by
Joe Mandese
(MediaDailyNews on
10/22/2025)
@Ed Papazian: Oh you were talking about Aquila's calibration panel, not the Samba TV data that will be used to measure the reach/deduplication of the streaming component of its cross-media measurement platform. To be clear, the calibration panel is just a small panel Big Data-plus measurement services are using to calibrate their massive Big Data sources. It's the same model being used by Nielsen and other Big Data-plus panel services. In Nielsen's case, the calibration panel is bigger -- about 42,000 homes/100,000 individuals, but it's not the same as a conventional audience measurement panel. It's just their to tune the massive Big Data sources that go into the hybrid service. I have no idea whether Aquila's 5,000 household calibration panel should be deemed small, but it's not intended to be used as currency-grade measurement for media-buying. It's intended so marketers can understand their audience reach, deduplicate audiences, minimize excessive frequency and inform their marketing mix models. Maybe another reader can weigh in on whether a 5,000 household calibration panel is small to do that? I'm just a journalist.
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
by
Joe Mandese
(MediaDailyNews on
10/22/2025)
@Ed Papazian: Small sample? I just did a cursory search and found that Samba TV collects data from about 28 million TV devices in the U.S. and 46 million globally and that its weighted research panel is more than 3 million households.What's your definition of a small sample?
- Saying The Suddenly Quiet Part Out Loud
by
Joe Mandese
(Red, White & Blog on
10/21/2025)
@Anna McAlister: Thank you for confirming. Updated now.
- Synthesizing Human Experience
by
Joe Mandese
(Planning & Buying Insider on
10/13/2025)
@Joshua Chasin: I can't wait until the MRC releases standards for filtering invalid human traffic.
- Red, Purple & Blue: The History Of American Media Political Bias
by
Joe Mandese
(Red, White & Blog on
10/10/2025)
@Leo Kivijarv: Thank you. I will check it out.