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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • Mozilla Hits Pause On Facebook Ads, Cites User Data Policies in Digital News Daily on 03/22/2018

    Browser software marketer Mozilla "is pressing pause" on its Facebook advertising, the company said late Wednesday, following days of news coverage about the breach of 50 million Facebook users' data by audience targeting firm Cambridge Analytica. "Facebook knows a great deal about their 2 billion users, perhaps more intimate information than any other company does," Mozilla said in its statement, adding: "They know everything we click and like on their site, and know who our closest friends and relationships are. Because of its scale, Facebook has become one of the most convenient platforms to reach an audience for all companies and developers, whether a multibillion corporation or a not-for-profit."

  • Study Finds Misuse Of User Data Not Uncommon in Research Intelligencer on 03/22/2018

    Anonymous workplace app Blind surveyed its community of tech industry workers, asking whether they had "ever witnessed misuse of user data" at their current company. The poll was conducted before news of Cambridge Analytica's misappropriation of personal data, but the finding is nonetheless insightful.

  • Trump Campaign Data Wasn't Just 'Weaponized,' It May Have Been Illegally Gotten Too in Red, White & Blog on 03/21/2018

    If what Mark Zuckerberg disclosed late Wednesday is true, then the Trump presidential campaign worked with illegally gotten personal data of 50 million Facebook users.

  • When You Care Enough To Stream The Very Best, Hallmark Moves Upfront To Facebook in MediaDailyNews on 03/21/2018

    When a winter storm in New York City disrupted Crown Media Family Networks upfront Wednesday, it turned it into a Facebook live event. Ad execs and media buyers were encouraged to tune in beginning at 6:30 (EST) to get the sizzle pitch fo the Hallmark Channel and Hallmark Movies & Mysteries network's 2018-19 season.

  • TV Enters Permanent Ad Recession in Research Intelligencer on 03/21/2018

    Magna's new outlook calls for digital to become the majority of U.S. ad spending some time this year. But the other side of that story is the erosion of TV's share of ad spending. According to Magna, the U.S. TV advertising marketplace -- with the exception of local growth in election years -- is now in a permanent ad recession.

  • Guess Which Platform Americans Deem A 'Net Negative' For Society? in Research Intelligencer on 03/21/2018

    Even before news of Facebook's role in the breach of the personal data of 50 million users had come to light, a majority of Americans predicted that Facebook would end up being the "net negative" digital media platform for society 10 years from now. The survey, conducted among 4,217 adults in December 2017 by CB Insights, found 59% selected Facebook. The next most likely suspect, Amazon, was cited by only 11% of respondents.

  • Facebook's Zuckerberg: If We Can't Protect Your Data, We Don't Deserve You in Digital News Daily on 03/21/2018

    "We have a responsibility to protect your data, and if we can't then we don't deserve to serve you," Facebook founder-CEO Mark Zuckerberg said in a post on Facebook responding to revelations about Cambridge Analytica's breach of personal data of 50 million Facebook users.

  • Midterm Political Ad Pie Will Expand 17% Due To More Competitive Races in Research Intelligencer on 03/21/2018

    With 33 seats up for grabs in 2018, 20% of all political ad spending this year will go into hotly contested Senate races, according to an analysis released Wednesday by Interpublic's Magna unit. The analysis -- part of an updated forecast on the U.S. ad economy -- indicates that the political ad share will be concentrated on fewer Senate seats (36) that were up for grabs in 2014's midterms.

  • Social Is The Primary Contributor To Negative Views Of News Media in Research Intelligencer on 03/21/2018

    That Americans' views of news media has been eroding in recent years is not news, but the role that other media play in influencing it shows social media has been a primary negative influence. According to a 2017 Gallup/Knight Foundation Survey on Trust, Media and Democracy survey of 19,000 U.S. adults published by Statista, most media -- including the internet, various news aggregators and user-generated video content -- have contributed positively to consumer sentiment about news media over the past 10 years, except for social media.

  • #DeleteFacebook in Red, White & Blog on 03/21/2018

    More than a decade after joining, I am deactivating my Facebook account. I've been debating doing it for some time, mainly because I don't see much value in being part of "The Social Network" when so many other better ones exist, especially the one known as the human race. I almost quit a year ago when I woke one morning to email alerts from friends asking if my Facebook account had been hacked. It had. I reported it and Facebook's tepid response that it had reviewed my case and was doing nothing because it "found that it doesn't go against our Community Standards" became the wallpaper on my Facebook page. You can see it now, but do it quickly, because I'm pulling the plug at the end of this week, because Facebook has demonstrated repeatedly since then that it has no community standards.

Comments by Joe All comments by Joe

  • #DeleteFacebook by Joe Mandese (Red, White & Blog on 03/21/2018)

    @Kajal: You are my hero - and one of the smartest guys in media - so if it worked for you, that's good enough for me. I don't mind losing some Facebook friends so long as I can keep real world ones like you.

  • Trump Campaign Data Wasn't Just 'Weaponized,' It May Have Been Illegally Gotten Too by Joe Mandese (Red, White & Blog on 03/21/2018)

    @Henry Blaufox: Based on the outcome, something worked. Whether CA is all cracked up to what they tout it as being, doesn't negate that they have been working with ill-gotten user data. Personally, I do worry about these things.

  • Does The Ad Industry Have An Ethical Duty When Its Tools Are Used As Weapons? by Joe Mandese (RTBlog on 03/19/2018)

    @Patrick Stroh: It isn't just a legal angle. It is literally what those sources meant by a data breach. Re. Facebook's assurances, tell that to Congress and state attorney generals who are looking into it.

  • Does The Ad Industry Have An Ethical Duty When Its Tools Are Used As Weapons? by Joe Mandese (RTBlog on 03/19/2018)

    @Patrick Stroh: Interesting that it seems that way to you. My commentary wasn't a technical reference, but a response to the New York Times' coverage, which characterized it that way.That said, there are many definitions of the term "breach." The most common ones don't explicitly relate to computer hacking, but the failure to observe an agreement or code of conduct. I believe some of the regulators and law enforcement sources who are looking into it have characterized it as a breach of Facebooks terms of service, not explicitly a technological act of breaking or failing to observe a law, agreement, or code of conduct."a breach of confidence"synonyms:contravention, violation, infringement, infraction, transgression, neglect; delict"a clear breach of the regulations"

  • Publicis Media = 30% Of Total Revenue by Joe Mandese (Research Intelligencer on 03/16/2018)

    @Michael Hubbard: The author (me) drew no such conclusion. I think you mean a reader (you), inferred one. No one said a "fee" number was a percentage of revenues. Increasing scrutiny over media agency compensation, including direct ones like fees and indirect ones like rebates, is important context for undrestanding the amount of revenue media services operations are contributing to parent company revenues.

  • Video Ad Fraud Plummets, Ad Tech 'Vigilance' Cited by Joe Mandese (Research Intelligencer on 03/15/2018)

    Also, here's a link to the MRC's definition of General Invalid Traffic, courtesy of Pixalate:

  • Video Ad Fraud Plummets, Ad Tech 'Vigilance' Cited by Joe Mandese (Research Intelligencer on 03/15/2018)

    Sorry, here's the link for there benchmarks:

  • Video Ad Fraud Plummets, Ad Tech 'Vigilance' Cited by Joe Mandese (Research Intelligencer on 03/15/2018)

    @Jack and Ed: This is not sample based research with a UE. It is an analysis of user behavior. Here is how Exteme Reach explains “filtered bot traffic.”It refers to General Invalid Traffic (GIVT). GIVT Impressions are "video impressions that are considered invalid based on General Invalid Traffic requirements and have been filtered out of Net reports, which include bots/spiders, invalid browsers, and high frequency pattern analysis."As for the percentages, they can be found in the benchmarks: 5.92% in Q4 2017.

  • Our Parasocial Bond With Donald J. Trump by Joe Mandese (Red, White & Blog on 03/14/2018)

    @ Tom Siebert: I have very close to zero doubt that Trump knows it -- for about a New York Minute -- and then he's on to something else, er, more intriguing.

  • Our Parasocial Bond With Donald J. Trump by Joe Mandese (Red, White & Blog on 03/14/2018)

    @Douglas Ferguson: "Arguably," being the operative word. Funny that you compare him to Obama, since the economic growth trajectory began with him, following the worst economic downturn since the Great Depression.

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