JOE MANDESE

Articles by Joe All articles by Joe

• Nielsen: Time Spent With TV Eroding Faster For Men Than Women in Research Intelligencer on 11/21/2019
  

  While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media by gender. The analysis shows that while the total daily time spent with TV has fallen 6.5% since 2016 among women, it declined 7.2% among men. Moreover, women are much more active users of the medium to begin with, spending about 12% more time daily with TV than men.

• WFA: More Than Twice As Many Marketers Plan To In-House Programmatic Media in MediaDailyNews on 11/21/2019
  

  On the heels of a report from the American Association of Advertising Agencies asserting that the trend toward clients in-housing their programmatic media-buying has been "sensationalized," a new study of some of the world's biggest marketers by the World Federation of Advertisers indicates that more than twice as many aspire to bring their programmatic media buys in-house than plan to outsource it.

• Users To Instagram Re. Hiding Likes: Meh! in Research Intelligencer on 11/21/2019
  

  Instagram's decision to hide the number of likes its users' posts receive may be generating a stir in the press, but when The Manifest surveyed a representative sample of Instagram's users their response was: meh! Actually, 55% said they didn't care one way or another, while 20% agreed and 25% disagreed with the social media platform's decision.

• Cover Story: Dueling Banners in Marketing Politics Weekly on 11/21/2019
  

  In the annals of cover stories, "banners" -- headlines that run the entire width of the front page of standard, multi-column newspapers -- connote news of historic importance. This morning, the print editions of both "The New York Times" and "The Washington Post" feature banner headlines underscoring the significance of Ambassador Gordon Sondland's testimony during the Congressional impeachment inquiry Wednesday confirming he was following the President's orders and that there was an explicit "quid pro quo" made to Ukraine.

• Micro-Influencers Rank Audience Reach Their Top KPI in Research Intelligencer on 11/20/2019
  

  Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks -- is the way so-called micro-influencers measure the success they deliver for a campaign or a collaboration with a brand. That's the top finding of a global study of micro-influencers -- social media users with 10,000 followers or less -- released today by SocialPubli.

• First Amendment Wanes Among American Students in Marketing Politics Weekly on 11/20/2019
  

  Support for the rights the First Amendment guarantees Americans is waning among high school aged students, according to the latest edition of a bi-annual tracking study conducted by the Knight Foundation. With the exception of students of color, the average and all other segments of high school students indicate they now agree more with the statement "The First Amendment Goes Too Far In Its Rights And Guarantees" than any other time in the 14 years its been tracking it.

• Video Ad Report Shows 'Premium' Inventory Trending, Aggregators Waning in Research Intelligencer on 11/20/2019
  

  Premium publishers' share of video ad impressions served has grown to 80% or more in recent quarters, according to an ongoing tracking report released today by Extreme Reach. The finding, part of its third quarter 2019 "Video Benchmark Report," is derived from billions of ad impressions processed by its AdBridge ad server. While the data isn't necessarily representative of the entire video ad marketplace, is nonetheless shows a positive direction for the supply of the digital video ad marketplace, as so-called "sub-prime" ad impressions from media aggregators appear to be waning.

• 'Well, Ambassador And Mr. Morrison, I Have Some Bad News For You' in Red, White & Blog on 11/19/2019
  

  The "bad news," according to House impeachment inquiry hearing Republican ranking member, Devin Nunes, is that "ratings are way down, way down." Turns out the Republican minority cannot even be honest about something as easily checkable as Nielsen ratings.

• Mobile Emerges As America's Go-To News Device, Especially For Younger, More Affluent Consumers in Research Intelligencer on 11/19/2019
  

  While television remains the No. 1 medium among America's youngest consumers (see related study in today's Research Intelligencer), the mobile phone increasingly is taking a greater share of American adults time, especially when it comes to consuming news. Roughly six-in-ten U.S. adults (57%) often get news from their mobile devices now, more than twice the share that did so just a few years ago, according to the latest installment of an ongoing tracking study of America's media habits by the Pew Research Center.

• When It Comes To Kids, 'Constancy' May Be The New 'Recency' in Research Intelligencer on 11/19/2019
  

  New academic research suggests the best way to measure children's media usage is a new construct called "constancy," a term its authors assert will replace the Big 3 c-words -- consumption, content and context -- in understanding how media influences children. "Constancy refers to the ubiquitous and continuous state of connected screens in the lives of children and adolescents," Maryland School of Public Health Professor Dina Borzekowski writes in the paper.

Comments by Joe All comments by Joe

• eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline by Joe Mandese (MediaDailyNews on 11/13/2019)
  

  @Marshall Cohen: I wouldn't conflate CTV and OTT. I know eMarketer is aware of and tracks ad revenues coming from those sources. eMarketer clearly disclosed that the TV spending report excludes digital.

• eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline by Joe Mandese (MediaDailyNews on 11/13/2019)
  

  @Ed Papazian: I think eMarketer realizes that.

• GroupM To Advertisers: The Next New Thing May Be Outdoor, Radio & Print by Joe Mandese (MediaDailyNews on 11/04/2019)
  

  @Ed Papazian: I don't want to speak for Wieser, but by "print," he means newspapers and magazines. "Struggle" was our description of his analysis, but it wasn't referring to the editorial health of magazines, but how their demand has become perceived in the ad industry. Few would argue that magazine's share of budget, mind, and momentum has eroded among ad execs in recent years, partly because more attention has shifted to digital media.As Wieser notes in his full report, magazines, newspapers, etc., have helped revitalize themselves by investing in technology and digital extensions, but pure-play print has definitely languished.

• Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates by Joe Mandese (MediaDailyNews on 10/31/2019)
  

  @Ed Papazian: I see your point, and I'm eye-balling it the way you are. U.S. TV ad spending is probably about $68 million or so, based on other industry estimates. I'm not sure what PQ Media means by the Pay TV Advertising category, so let me check. They may mean pay TV subscription revenues. Let me check, and we'll update based on what they say.Joe

• Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates by Joe Mandese (MediaDailyNews on 10/31/2019)
  

  @Ed Papazian: The first one of those charts at the end -- the one I think you're eye-balling at +$100 billion -- is PQ's global estimate. The one below it, is for the U.S.

• Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films by Joe Mandese (MediaDailyNews on 10/24/2019)
  

  @Ed Papazian: No one implied the Screenvision technology will motivate people more than conventional advertising. That requires many other factors -- creative, message, product, offer, price, etc. -- but there's always been an assumption that if you reach the right people in the right context with the right product and message, that should be the outcome.

• Screenvision Rolls Out 'Smart Screen,' Enables Brands To Contextually Target Audiences Based On Films by Joe Mandese (MediaDailyNews on 10/24/2019)
  

  @Ed Papazian: There has actually been ample research showing a correlation between the context of a the programming and the effectiveness of the ads running in it going back to Television Audience Assessment in the early 1980s on forward. There was a pretty robust study done by Turner and Innerscope, and I believe that was repeated by Nielsen Neuroscience (but not 100% sure about that last part):https://www.mediapost.com/publications/article/129490/context-rules-new-tv-audience-targeting-systems.htmlIn terms of guaranteeing on results, as you know that, most media to not do that. Getting them to gurantee on the input delivery is hard enough.

• Why Is Digital's Ad Growth Decelerating: Explanations Abound, None Good by Joe Mandese (Digital News Daily on 10/21/2019)
  

  @Ed Papazian: I can give you explicit examples of all of those same problems occuring with TV, but would have to do some research for magazines and radio. Other traditional media -- outdoor, for example -- have also been historically rife with similar issues. I don't think problems are unique to digital media, and it is up to agencies (and smart in-house client teams) to be vigilant and steward media.I agree with your statement about "how advertisers use -- or misuse..."

• Why Is Digital's Ad Growth Decelerating: Explanations Abound, None Good by Joe Mandese (Digital News Daily on 10/21/2019)
  

  @Ed Papazian: Could be, but those same negative or problematic issues face non-digital media too. Never understood why some label them as ONLY a digital problem. I can't tell you how many stories I've written about those problems before there even was digital media. I don't think they've gone away. Re. analyzing various types of advertisers separately, click through to read the entire IAB report, or check out my colleague Laurie Sullivan's top line analysis here:https://www.mediapost.com/publications/article/342263/1st-half-digital-ad-revenue-reaches-579b-perfor.html

• It's Still The Economy, Stupid, But Climate Surges As Consumer Concern by Joe Mandese (Marketing Politics Weekly on 10/08/2019)
  

  @John Grono: GfK did not release the share data. Just the change in rankings. Sorry.

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