Search by name, company, title, location, etc.

JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

Comments by Joe All comments by Joe

  • Advertising's Share Of Time Spent With Media Continues To Erode by Joe Mandese (MediaDailyNews on 01/20/2020)

    @Carl Langrock: PQ Media won’t release it’s 2019 estimates for consumer spending for another couple of weeks, but based on last year’s data, the actual revenue shares are slightly higher than what I reported:$1.3 trillion for advertising and $1.8 trillion for consumer spending, or a 42% / 58% split.In any case, I worded our coverage incorrectly and I’ll update the story and publish a correction too.Thanks for flagging it.Joe

  • Advertising's Share Of Time Spent With Media Continues To Erode by Joe Mandese (MediaDailyNews on 01/20/2020)

    @Carl Langrock: I think you're right that could have been worded better. Let me take a crack and if it's substantive, we'll publish a correction.The analysis divides the share of time consumers spend with media into two sources of revenues: money coming from consumers and money coming from advertising.A 45% share of the time consumers spend with media is based on revenues media derive from advertising. 55% is derived from revenues that come directly from consumers.Let me check on how that correlates to the actual share of media revenues that come from advertising vs. consumers. I'll update with a comment here, and in the original story and via a correction based on what I learn.Thanks for the catch.Joe

  • Advertising's Share Of Time Spent With Media Continues To Erode by Joe Mandese (MediaDailyNews on 01/20/2020)

    @Ed and Mike: That's true, the headline does say that advertising's share of time spent with media continues to erode, because it is the truth.People are spending less time with ad-supported media as a percentage of the time they spend with media.You can interpret that anyway you want, but for people like me who think of advertising as a supply-and-demand marketplace of human attention, it means there are proportionately fewer opportunities for advertising to win a share of the attention people spend with media.

  • Advertising's Share Of Time Spent With Media Continues To Erode by Joe Mandese (MediaDailyNews on 01/20/2020)

    @Ed: Nobody said it equates.The analysis looks at the share of time people spend with ad-supported media vs. consumer-supported media and the trajectory shows people are spending proportionately less time with ad-supported media over time.That seems important and consequential to track.If people are spending less time with ad-supported media, there is less of an opportunity to even see those ads.

  • How Anti-Semitism Happens Programmatically, And In Real Time by Joe Mandese (RTBlog on 12/30/2019)

    @Eric Nelson: Interesting that you read it that way. I was actually making a case that anti-Semitism is on the rise, and that it correlates to some actions taken by the current Administration, and I explicitly stated that the President's executive order designating Jews as a separate nationality fuels it by perpetuating the trope that Jews are "the other" (ie. not one of us).As an American Jew, I question why the President would do that. I consider my nationality to be an American of Jewish heritage, just as my Italian side is an American of Italian heritage.There was no need for an executive order classifying American Jews that way, because they were already protected under the same civil rights laws as all other Americans.We don't classify African Americans, Latinos, etc. as separate nationalities.It's a weird move at a time when anti-Semitism is already on the rise.Re. your question about it outside specific policy related to advertising and media, that's fair, which is why I prefaced the column by addressing that. Normally, I would tackle this subject in "Red, White & Blog" in Marketing Politics Weekly, but that won't publish until the end of the week due to New Year's Day holiday.I do think the column is relevant to people in the media and marketing industry, especially the point about Bret Stephens' column and the New York Times' decision to revise it.Thank you for taking the time to address your views one-on-one with me, or as a comment on this post.Joe

  • 80% Of U.S. Apps Found To Have 'Dangerous Permissions,' Many From China, Russia, South Korea by Joe Mandese (MediaDailyNews on 12/17/2019)

    @Ed Papazian: Ha, ha, sounds like a job for Rudy to investigate.

  • Some Good Reasons To Be Thankful This Year by Joe Mandese (Research Intelligencer on 11/27/2019)

    @Leo: Statista listed its sources. And so did we. What's your problem?

  • Some Good Reasons To Be Thankful This Year by Joe Mandese (Research Intelligencer on 11/27/2019)

    @Leo Kivijarv: The article says its a Statista analysis of data from the American Farm Bureau. If you're saying a research company has to generate all of its data from primary sources, I'd like to see how PQ Media does that for its estimates of the entire media and communications industry. I believe you are working with data from other sources and then apply your own models to it. We never said Statista created the data from scratch. From what I understand, Statista mainly renders other people's data. I don't think they've represented themselves otherwise, and I don't think we represented them otherwise.

  • eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline by Joe Mandese (MediaDailyNews on 11/13/2019)

    @Marshall Cohen: I wouldn't conflate CTV and OTT. I know eMarketer is aware of and tracks ad revenues coming from those sources. eMarketer clearly disclosed that the TV spending report excludes digital.

  • eMarketer: U.S. TV Ad Spending Has Peaked, Now In Decline by Joe Mandese (MediaDailyNews on 11/13/2019)

    @Ed Papazian: I think eMarketer realizes that.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.