JOE MANDESE

Articles by Joe All articles by Joe

• What's Bigger Than The Super Bowl? Ask An African TV Viewer in Research Intelligencer on 05/24/2018
  

  Americans may think Super Sunday is the world's biggest, most planned for and most socialized sports viewing event, but it's a different "football" game for the rest of the world altogether: soccer's World Cup. In a new report released today by Sub-Sahara Africa audience measurement firm GeoPoll, the magnitude of the World Cup on TV audiences is apparent. Eighty-six percent of Sub-Saharan Africans plan to watch the World Cup on television this year, which is an impressive stat given the penetration of TV households in some of those countries.

• Here's The Pitch: Sports Radio's Share Scores Highest Season Opening* in Research Intelligencer on 05/24/2018
  

  Why the asterisk? Because this is Research Intelligencer and every stat or milestone has a footnote to it. This one is that sports radio's season opening record audience share is the highest since Nielsen began using "full" measurement via its portable people meter (PPM) methodology in 2011. Even so, it's an impressive start to the baseball season's influence in sports listening in an era of hyper-fragmented consumer media options. It's also a testament to the relationship between the American Pastime and the radio medium.

• More, Not Fewer Americans Say They Click To Agree Without Reading Terms Of Service in Research Intelligencer on 05/23/2018
  

  Despite supposedly heightened concerns about privacy and the appropriation of personal data, more Americans now say the agree to the terms of service (TOS) of social networks without reading them than did four years ago. According to a national survey conducted in May by Washington, DC agency Rad Campaign and analytics firm Lincoln Park Strategies, 31% of Americans say they click-to-agree without reading the TOS, seven percentage points more than the 24% who said so in a similar survey conducted in 2014.

• Sinclair, And Present Danger: Exploiting America's Trust In Local TV News in Red, White & Blog on 05/23/2018
  

  At a time when certain local broadcasters are becoming more aggressive in their political advocacy (think Sinclair Broadcasting), more Americans say they trust their local TV news outlets by a margin of two-to-one over national sources of news. The finding, which comes from the just-released 2018 edition of a bi-annual survey by Washington, D.C-based agency Rad Campaign and analytics firm Lincoln Park Strategies, indicates that two-thirds of Americans trust local TV news vs. only 35% who say they trust the next most trusted news source: national evening news.

• CMO Role Continues To Grow More Complex, Adding More Functions Related To Platforms And Data in Research Intelligencer on 05/22/2018
  

  Nearly 20 years ago Grey Interactive Founder Norman Lehoullier gave a presentation at an ARF event illustrating how much more complex a CMO's job was becoming thanks to digital media, documenting a shift from five primary media (TV, radio, newspapers, magazines and outdoor) and five primary marketing functions (advertising, direct marketing, PR, consumer promotion and trade promotion) to a multitude of new digital media options, coupled with an array of new marketing functions. That was 1999. Today, Newbase released a report showing how much more complex a CMO's job is becoming, thanks to even more media and marketing options, including content marketing, social media, data and analytics, programmatic, etc.

• Starbucks Dominates Mobile Payments Market in Research Intelligencer on 05/22/2018
  

  If there was any doubt that Starbucks is as much a media platform as it is a coffee shop, new stats from eMarketer should lay it to rest. Starbucks, not Apple, Google or Samsung, has the greatest penetration of proximity-based mobile application payments in the U.S. This year, 23.4 million people ages 14 or older will use the Starbucks app to make a point-of-sale purchase at least once every six months, according to revised estimates released by eMarketer today.

• Media Buyers Split On TV Ad $ Shift To Digital, Anticipate Strong Demand This Upfront in Research Intelligencer on 05/21/2018
  

  Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to a survey of top media buyers indicated they would be moving from TV to digital. The survey of 40 agency execs, representing more than $40 billion worth of ad spending, was conducted by the equities research team at UBS in April, just before the beginning of this year's upfronts, and found that 50% plan to shift money into digital. About half of those (26% of the total base), said it would be a "major shift."

• Another GroupM-er Goes To The Supply-Side, Pangis Named NCC Chief in MediaDailyNews on 05/21/2018
  

  Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep NCC as president and CEO. Pangis, who most recently served as global COO of GroupM's [m]Platform, has long been a rising star within the WPP media services unit, and is an expert on leveraging media technology and data. The move follows the departure of Pangis' former boss, Brian Lesser, to a similar role within AT&T.

• It's Settled: Here's The Best Case For Blockchain In Digital Media Buying in RTBlog on 05/21/2018
  

  I was already thinking about the role blockchain may or may not play in digital media buying, especially the programmatic kind, before Parsec's Marc Guldimann circulated a well organized assessment of some leading digital media-buying blockchain solutions Sunday.

• The Correlation Between CEO And Corporate Reputation in Research Intelligencer on 05/18/2018
  

  It may be common sense that CEO's with strong reputations also have a pronounced effect on the reputations of their corporations, especially for high profile CEOs and companies, but the Reputation Institute today released data proving it scientifically. The data, which comes from Global RepTrak, shows an uncanny correlation between the reputations of CEOs and their corporations, for better of for worse. The report also ranks the world's top 10 CEOs based on their reputations, including No. 1, Google's Sundar Pichai.

Comments by Joe All comments by Joe

• How I Became A Third Party: A First-Person Account by Joe Mandese (RTBlog on 05/14/2018)
  

  @Craig Konieczko: Sorry about that. It is a personal gripe, fully disclosed. It literally is my "first-person" experience. I thought it might be instructive for others.  I may have misjudged. Please ignore it. - Joe

• Half Of Facebook Users Would Pay To Subscribe And/Or Buy Their Data Back by Joe Mandese (MediaDailyNews on 04/24/2018)
  

  @Douglas Ferguson: The study doesn't purport to be anything it's not. It's a survey asking Facebook users what they would do in a hypothetical environment, not what they've actually done. You'd need something empirical to measure that, like behavioral or observational data. Also, the action currently is theoretical, because Facebook is not offering a paid version, so all you can do is ask. If you consider that "debris" or "innacurate," feel free to ignore it. Also, read the note at the bottom of every Research Intelligencer newsletter. It explains our use of "research."

• Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines by Joe Mandese (RTBlog on 04/09/2018)
  

  @Jack Mollins: eMarketer's definition of Programmatic Direct includes "all programmatic ads that are transacted as blocks of inventory using a non-auction-based approach using an API."eMarketer's definition for private marketplace includes "ads transacted through an invitation-only-RTB auction where one publisher or a select group of publishers invite a select number of buyers to bid on its inventory."  

• Dear Humans: 82.5% Of Display Ad Buys Are Now Done By Machines by Joe Mandese (RTBlog on 04/09/2018)
  

  Sorry about that Donald, the wrong version of the graphic went out transposing the headings for the open RTB and Private Marketplace shares and totals. We've updated it and will publish a correction in the next edition. Thanks for pointing it out. -- Joe

• WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely Suitor by Joe Mandese (Research Intelligencer on 04/05/2018)
  

  @B Sass: Wouldn't be the first time.I think it has something to do with dominating a marketplace, constraining competition, gaining market share, and improving margins by leveraging market power and pricing.

• Americans Believe Mainstream Media Report 'Fake News,' Consider It Serious Problem by Joe Mandese (Research Intelligencer on 04/04/2018)
  

  @Paul Street: That's a great question and suggestion. Alas, this was an academic study that has been repeated annually so I think Monmouth is locked into that approach. But I still think there's value in the self-reported assessment of "mainstream media." And the survey does ask respondents about specific news outlets too (CNN, Fox News, MSNBC) as well as social media. But I'm sure if they asked about specific news media outlets -- like MediaPost and Research Intelligencer -- the "fake news" reporting responses would go way down.

• Speaking Of Value Exchange ... by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  Pasting the disclosure here, for convenience sake:We use the term research in the broadest possible sense. We do not perform an audit, nor do we analyze the data for accuracy or reliability. Our intention is to inform you of the existence of research materials and so we present reports as they are presented to us. The only requirements we impose are that they are potentially useful and relevant to our readers and that they pass the rudimentary test of relying on acceptable industry standards. We explicitly do not take responsibility for the findings. Please be aware of this and check the source for yourself if you intend to rely on any of the data we present.

• Speaking Of Value Exchange ... by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  @James Smith: If that's hard for you, my recommendation is that you should not consider coverage of anything with sample sizes that don't meet your criteria. We disclose as much as we can about everything we report on, or point readers directly to boilerplate. In case it hasn't been clear so far, Research Intelligencer is not a "research organization," it is a publication produced by journalists who organize information from a wide variety of sources, utilizing a spectrum of methods and samples, to produce market intelligence. Our mission is to unearth what we consider to be the most important and potentially market-moving intelligence by reporting on data, analytics, insights and research we can gain access to. As a journalist who has covered research for more than four decades, I often cover issues involving methodlogies, sample sizes, etc., and that will continue to be part of RI's mission, when appropriate, and especially when they have the potential to impact advertising, marketing and media markets involving our readers. But I also know there is all kinds of market-moving data and research in the world.Sometimes it's Research with an upper-case R, and sometimes it's research with a lower-case one. We will always disclose the criteria and the source and it should be up to our readers to determine the validity, applicability and actionabilty of what we report on. Our job is to report on what we believe to be meaningful. Sometimes, the most meaningful intelligence is data based on a sample of one, sometimes it's enumerated to the U.S. Census. We are utilizing journalistic criteria to determine what we cover and how we report on it.Lastly, we disclose as much in every edition of the Research Intelligencer newsletter. It's the boilerplate at the bottom, which was crafted by long-time media and marketing research authority Gabe Samuels for us more than a decade ago. We revived it for this newsletter, because I think it still captures teh spirit of our intentions and is still the appropriate disclosure.

• Speaking Of Value Exchange ... by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  @David Cooperstein: I don't follow your logic. What's the methodological issue? The pie chart is a visualization of data. The data is the cost of an annual subscription ($495) and the cost of paying for one day ($1.95). You can subscribe either way.

• Spending Per Person/Hour: Advertising, Ad-Supported Media by Joe Mandese (Research Intelligencer on 04/02/2018)
  

  @Ed Papazian: Don't disagree with you. The article doesn't equate that time with "attention," just the amount of time the "average American is exposed to" advertising daily, according to PQ Media.

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