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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

  • Crime, And Pun Is Meant in Red, White & Blog on 01/23/2019

    What began as a mnemonic device to help an attention-challenged Presidential candidate stay on message, is now being promoted by a mnemonic device created by that President to build support for, well, actually building his wall. "BUILD A WALL & CRIME WILL FALL," he tweeted not once, but twice this morning, just in case you weren't paying attention.

  • P&G Embracing Radio, Data Reveals It's Fastest-Growing Among Major Advertisers in Research Intelligencer on 01/23/2019

    Based on the number of ad units aired, Procter & Gamble is the fastest growing major radio advertiser by a wide margin, according to an analysis by ad tracker Media Monitors. While the analysis doesn't necessarily equate to ad dollars, it at least shows that P&G has been heavying up dramatically on the number of radio messages aired over the past two years, especially in recent months.

  • 42% Of Young Adults Surprised They Followed A Computer-Generated 'Influencer,' Many Angered in Research Intelligencer on 01/23/2019

    Two-in-five young adults say they have followed a social media "influencer" that they ultimately learned was computer-generated, according to a study released this week by Fullscreen. The study, which surveyed a panel of persons 18-34 last fall, found that two-thirds (66%) felt "surprised" and/or "intrigued," 60% thought it was funny, but 42% felt "betrayed" and 41% felt "annoyed."

  • OpenX Expands Ad Industry Outreach, Taps Digitas' Reed To Handle It in MediaDailyNews on 01/23/2019

    Digital ad exchange OpenX has tapped someone from Madison Avenue to lead its ad industry initiatives, naming Carol Reed as global senior vice president of buyer development. Reed, who joins OpenX after a 15-year run at Publicis Media's Digitas, most recently served as senior vice president-head of programmatic and media technology, will assume an ad industry-facing role that has been overseen by OpenX Co-Founder Jason Fairchild.

  • 'Core' Digital Ad Demand Climbs 7.8% In November in Digital News Daily on 01/23/2019

    Driven by surging demand for online video, social and radio inventory, core digital ad spending expanded 7.8% in November, according to a UBS analysis of the latest data from Standard Media Index. While that represents a slowdown from the 11.0% rate of expansion core digital ad inventory experienced during the past 12 months, the UBS analysts said their "broader industry checks" remain positive, especially demand for Google and Amazon.

  • Fueled By Ecommerce, China Poised To Overtake U.S. As World's Top Retail Economy in Research Intelligencer on 01/23/2019

    China is poised to overtake the U.S. as the biggest retail marketplace in the world this year. According to new estimates released this morning by eMarketer, China will take in $5.636 trillion in retail sales during 2019 -- $36 billion more than the $5.529 trillion eMarketer projects in U.S. retail sales this year. Not surprisingly, the balance shift is being driven largely by ecommerce, which has been fueling China's retail expansion. According to eMarketer estimates, China's ecommerce marketplace will expand more than 30% this year to $1.989 trillion.

  • Amazon Remains World's Most Valuable Brand, Facebook Holds On To No. 7 Despite Backlash in Research Intelligencer on 01/22/2019

    Amazon remains the world's most valuable brand, expanding its worth nearly 25% to an estimated $187.9 billion in 2019, according to the just-released Global 500 for 2019, released today at the Davos World Economic Forum by Brand Finance. Apple remained the world's second most valuable brand, albeit with a relatively moderate growth of 5.0%, and Google remained No. 3, expanding its value 18%.

  • Publicis Spine Taps Microsoft's Thomas As Chief Data Officer in MAD on 01/22/2019

    Publicis Spine, the data, technology and talent unit created by Publicis Group in 2017 to drive "transformation," has named Microsoft's Ian Thomas its Chief Data Officer. Thomas, who will oversee data and analytics strategy for the unit, will be based in London and reports to CEO Lisa Donohue. He joins from Microsoft where he was senior director-program management, customer data & analytics.

  • OMMA Agency Of The Year: Essence in Agency of the Year on 01/21/2019

    When WPP acquired Essence in 2015, the independent digital media agency was known for its tech chops and hardcore data science, as well as for servicing one core digital brand: Google.

  • Trust In Media Rises, More So For 'Informed Public' Than 'General Population' in Research Intelligencer on 01/22/2019

    The gap between the informed and uninformed public has increased to an 11-percentage-point difference from just 10 points in 2018.

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