JOE MANDESE

Articles by Joe All articles by Joe

• Nat Geo Creates 'Sounds Of Future Ocean' To Draw Attention To Plastics Crisis, Hear It Now in MediaDailyNews on 03/21/2019
  

  In recognition of World Water Day Friday, National Geographic will run a multimedia campaign based on an audio experience titled "Sounds of Future Ocean." The initiative includes the release of a 4-track album depicting "nature sounds made only with plastic materials taken from the ocean.

• USIM Stumbles Upon Single-Source Solution For Measuring Retail Traffic, Redefines Trading Zones in MediaDailyNews on 03/21/2019
  

  USIM has developed a new proprietary method that enables retail marketers to target customers based on customized trading zones, utilizing a single-source opt-in panel of anonymized mobile users to follow their actual travel patterns to retail locations.

• Never Pick A Fight With A Cow That Can Milk Social Media By The Barrel in Red, White & Blog on 03/20/2019
  

  It's known as "Greener's Law," and it is one of the most fundamental principles of media spin, especially the political kind: Don't pick a fight with someone who buys ink by the barrel. But as Republican Congressman Devin Nunes is learning, the same thing applies to milk in the Twitter age.

• IPG Lab Measures TV 'Viewability,' Finds Similar Levels To Digital in Research Intelligencer on 03/19/2019
  

  In a move that could change how the ad biz thinks about "viewability," IPG finds TV's isn't that different from digital.

• Nielsen: Time Spent Hits The Wall, Tops Out At 10 Hrs, 30 Mns in Research Intelligencer on 03/19/2019
  

  Time spent on TV-connected devices appears to have saturated at 10 hours and 30 minutes, according to the latest edition of Nielsen's quarterly "Total Audience Report." While there was some marginal shifting in time spent among devices -- mainly gains by smartphone apps -- he overall time spent remained the same year-over-year, according to the report.

• Majority Of Marketers Claim 'Moderate' Current Trust Level With Agencies in Research Intelligencer on 03/19/2019
  

  The majority of marketers responding to an Association of National Advertisers' member survey said they currently characterize the level of trust between marketers and their agencies as "moderate," according to the just-published "Trust Report."

• Client-Agency Trust Erodes, ANA Unveils New Consortium To Address It in MediaDailyNews on 03/19/2019
  

  Asked to describe how the level of trust between marketers and their agencies has changed over the past two to three years, more than twice as many members responding to an Association of National Advertisers' survey said it has become worse vs. improved. The report was released today at an ANA policy conference, where the association also unveiled a new "Trust Consortium."

• Private Equity Firms Reportedly Begin Kantar Talks in MediaDailyNews on 03/19/2019
  

  A day after announcing it has consolidated all of its operations under a unified Kantar brand, Reuters is reporting that talks have accelerated with suitors to sell a majority stake of WPP's media and marketing research holdings.

• MRI Data Reveals Two Distinct Cannabis Consumer Segments, Unique Media Patterns Too in MediaDailyNews on 03/19/2019
  

  Two distinct consumer segments are emerging within the burgeoning U.S. cannabis marketplace: one predominantly using the hemp derivative CBD for medical benefits and others using cannabis mainly for recreational reasons. That's the finding of new data published by media-planning researcher MRI as part of its recently conducted National Cannabis Study.

• GroupM Advises 'Media-Focused' Marketers To Heed Martech in MediaDailyNews on 03/19/2019
  

  Martech is a multi-billion industry dwarfing ad tech and rivaling the overall media economy yet it is barely on Madison Avenue's radar, WPP's GroupM unit asserts in a new Business Intelligence report published this week. The two biggest martech players -- Salesforce and Adobe -- are worth more than a half dozen of the world's biggest media companies.

Comments by Joe All comments by Joe

• Client-Agency Trust Erodes, ANA Unveils New Consortium To Address It by Joe Mandese (MediaDailyNews on 03/19/2019)
  

  I realize that, Ed. This was not a longitudinal study. The reference to trust eroding was based on a single base of respondents: 28% see it getting worse vs. 13% getting better.

• Why First Price Auction's Time Has Come, Magna's Take by Joe Mandese (Research Intelligencer on 03/07/2019)
  

  Interesting POV, Jack, that it's a waste of money. The marketplace only supports it if it works, and much of the programmatic marketplace is based on explicit ROI models, not indirect ones like GRPs and CPMs.Also, traditional media allocate a lot to technology, data, proof-of-performance, etc., but we just don't normally look at it that way.Not sure what makes programmatic digital that different in terms of a lot of money being wasted.Both are used only if they work and both could improve their margins of efficiency.

• Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental Reach by Alex Weprin (Research Intelligencer on 03/05/2019)
  

  @Jack Wakshlag: I agree with your assessment, but that is what Nielsen reported, even if it's not explicitly delineated by the data it provided to illustrate its findings. Sorry, I will go back and see if they can illustrate it better than that confusing Venn diagram.

• Knowing Isn't Free by Joe Mandese (RTBlog on 02/04/2019)
  

  @Douglas Ferguson: Saying news is a commodity is like saying knowledge is a commodity. All knowledge is not equal.The Washington Post -- and the news organizations it celebrates in its ad -- distinguish themselves with exceptional journalism that uncovers or otherwise advances what we know.If they went away tomorrow, you'd still have knowledge, but I believe you'd have less of the kind that keeps us free.

• How -- And Why -- A 'Walled Garden' Will Help OpenX Optimize The 'Open Web' by Joe Mandese (RTBlog on 01/28/2019)
  

  @Doc Searls: Agree with your comments, but would point out MediaPost's audience is not everybody, but business people who are hopefully using ethical and legal privacy-compliant means of targeting people with ads, whether it is on the open web, or anywhere else.

• The POTUS Who Cried Wolf by Joe Mandese (Red, White & Blog on 01/09/2019)
  

  It makes me wish we had a President we could trust.

• Analyst Raises Ratings For IPG, Publicis: Maintains Omnicom, WPP by Joe Mandese (MAD on 01/07/2019)
  

  @John Grono: Good catch. We've updated the graphic. Sorry about that.

• Hitting The Wall by Joe Mandese (Red, White & Blog on 01/02/2019)
  

  @John Grono: I'd contribute metaphorical tax dollars toward it.

• 2018 Marketing Word(s) Of The Year: 'Brand Purpose' by Joe Mandese (Marketing Daily on 12/06/2018)
  

  Thanks for the addendum, Bill.

• America Has A Bad Case Of Potus Mouth by Joe Mandese (Red, White & Blog on 11/21/2018)
  

  @Douglas Ferguson: false equivalency and bad case of whataboutism. There's a big difference between a POTUS intentionally using a loudspeaker like Twitter to use profanity, sexist and racist comments, and one who unintentionally let's some real language fly. Beto is a better example, but contextually he was using it as a statement of respect, vs. the current bull-schitter-in-chief, who uses it to disrespect, and dishonor the office and the people who elected him.

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