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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • 35 Years Later, Harmelin Remains Independent, Woman-Led in MAD on 10/19/2017

    Harmelin Media, which celebrates its 35th anniversary this week, proves some unconventional truths in the media services industry: An agency can grow, remain independent, be headquartered off -he-beaten track and be run by a woman for decades. The agency boasts more than 200 employees and more than $500 million in annualized billings.

  • Tubi Goes Hollywood, Taps Crackle's Lewinson As Content Chief in Digital News Daily on 10/19/2017

    Free, ad-supported TV and movie streaming service Tubi is making a push to boost its content portfolio by hiring Hollywood veteran Adam Lewinson as its first Chief Content Officer. Lewinson had been senior vice president-programming and marketing at Sony's Crackle division and worked previously at Fox, Lifetime Television and Disney.

  • Report Finds Experts Split On Digital's Role In A Post-Post-Truth World in Digital News Daily on 10/19/2017

    An exhaustive study of more than 1,000 experts finds they are split over the impact digital media will have on society's consensus of truth. The report, "The Future of Truth and Misinformation Online," released this morning by the Pew Research Center, opens with the fact that the Oxford Dictionaries declared "post-truth" as the word of the year for 2016, defining it as "relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief."

  • Patch: We're Still Around, Making Strides In Hyperlocal Journalism in Publishers Daily on 10/18/2017

    Patch, the hyperlocal news publisher that spun out of AOL in 2014, is gaining traction and building a loyal audience base using a combination of community news and conventional subscription models, as well as integrating with diverse news feeds and aggregators.

  • Prohaska Diversifies From Consulting, Launches PMP Solution For Publishers in Digital News Daily on 10/17/2017

    Prohaska Consulting, an independent consultancy specializing in advising the supply and demand sides on programmatic advertising and marketing, this morning announced it is diversifying into a programmatic media service model with a new platform dubbed OpenLeads. The platform assists programmatic inventory sellers in closing more private marketplace deals by automatically pooling open auction data by brand, ad spending level and CPM goals into the "leads" section of's interface.

  • Which Came First: The Chicken Or The Sea? in Marketing Daily on 10/16/2017

    It may taste like canned tuna, but Chicken of the Sea is leveraging its brand name in a new campaign raising what it calls an "age-old question: Is it chicken or is it fish?"

  • Investis Invests In Diversification, Acquires ZOG Digital in Digital News Daily on 10/16/2017

    London- and New York-based digital marketing communications company Investis has acquired Phoenix-based ZOG Digital. Terms were not disclosed, but ZOG -- which was founded in 2011 and specializes in search, content marketing, paid media and social marketing -- will have more than 100 employees following the acquisition.

  • JW Player Taps Movable Ink's Williams As CMO, Signals Push in Digital News Daily on 10/16/2017

    JW Player, an independent video publishing platform that has one of the most distributed video players in the world, has hired marketing veteran Miles Williams as CMO. Williams, who joins JW Player from CMO of dynamic email marketing platform Movable Ink, where he served as CMO, previously was vice president-marketing at microstock photography platform Shutterstock. Williams appointment signals that JW Player is looking to raise its profile. Its video player, which generally is white-labeled, reaches more than 1.8 billion unique devices monthly worldwide.

  • How NOT To Simplify Your Agency Comp To Reduce Costs in RTBlog on 10/16/2017

    The good news: The Association of National Advertisers practices what it preaches in a new ad campaign promoting a report promising to simplify "agency compensation to reduce costs." The bad news: The ANA should have paid for better ad agency stewardship of the programmatic ad buy, which showed up on top of the "National Security" page of inflammatory alt-right news site The ad, which was part of a programmatic buy placed by performance agency Path Interactive, was quickly pulled after @Marketeer2u spotted it and tweeted a screenshot of the placement, commenting, "NOOOOOOOOOOOOOO!!!!! Your ads are running on Breitbart. Fix it."

  • News Integrity Initiative Grants $1.8 Million To 10 'Quality Journalism' Projects in Around the Net In Publishing on 10/14/2017

    The News Integrity Initiative (NII) at the CUNY Graduate School of Journalism.funded by Craigslist Founder Craig Newmark, has awarded $1.8 million in grants to 10 projects addressing the "roots of mistrust in news," and providing solutions that will help build confidence and support for "quality journalism through grants, applied research, events, and training."

Comments by Joe All comments by Joe

  • Report Finds Experts Split On Digital's Role In A Post-Post-Truth World by Joe Mandese (Digital News Daily on 10/19/2017)

    @Larry Wilken: I think they think the problem is that many social media users may not know the difference.

  • How NOT To Simplify Your Agency Comp To Reduce Costs by Joe Mandese (RTBlog on 10/16/2017)

    @Jeff Martin: Again, this column is not commenting on the alt-right movement, per se, just on an incident involving an ad inadvertently being placed on, which the ANA deemed an unsafe brand environment, and pulled the ad.In terms of characterizing Breitbart as inflammatory, I don't necessarily agree with Google's definition of the word, but I stand by it based on Breitbart's content and publishing model. Accuracy and ideology Breitbart News has published a number of conspiracy theories. In 2016, Breitbart published several stories seen as containing falsehoods to support their bias towards Donald Trump. Lori Robertson described their content as "the kind of claim that we'd debunk in an article on viral conspiracy theories." It has also reported misleading stories.

  • How NOT To Simplify Your Agency Comp To Reduce Costs by Joe Mandese (RTBlog on 10/16/2017)

    @Michael Margolies: "Excited?" I think you're reading into something. Not a politically partisan issue. It's about an ad showing up in a place the brand didn't want it to. I'm sure Breitbart is appropriate for many brands, but wasn't where the ANA wanted it. 

  • FCC Commissioner Challenges Trump's 'Fake News' Challenge: 'Not How It Works' by Joe Mandese (Television News Daily on 10/12/2017)

    In defense of Douglas Ferguson (I know, weird, huh!), I think he's right that this is largely about baiting the media (including social media), and it works every time. On another level, I think it is a genuine threat and @realDonaldTrump represents a clear and present danger to the First Amendment. It's not just brow-beating or threatening the licenses of broadcasters, but intimidating and threatening a sports league over players exercising their First Amendment right. Hard to say if Trump really is a totalitarian, but he sure is acting like one.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    John, If the editor-in-chief (me) was also the CTO, many of the things we publish would have a different look and feel, including comments.For the record, we don't like altering facts in anything we publish, including comments, but typos are fair game. It does create some incongruities when people comment on the typos, but don't feel we have the right to edit that out of other posters' remarks.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @Mike Cherepko: That is one definition of refute. Another means to deny the truth: transitive verb 1:to prove wrong by argument or evidence :show to be false or erroneous 2:to deny the truth or accuracy of  refuted the allegations

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @John Grono: I corrected the word when Steve Schiedermayer pointed out the typo. Wish we had spellcheck in comments, and agree with you about preview function too.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @Steven Schiedermayer: Don't mean to pile on, but as a self-declared legitimate journalist I believe in setting the record straight. That's something other legitimate news organizations -- the ones @realDonaldTrump calls "fake news" -- including NBC News also take seriously. They do that by being responsible in the front-end of their reporting so they report the most accurate account possible. And they do it after the fact by setting the record straight if they do get something wrong. That's something I don't think many critics of "mainstream" news organizations understand, that they're not perfect, but their imperfection is part of an ongoing process of professionalism that is constantly striving to attain the truth. When you allege "media has proven so frequently to be incorrect that we can no longer take what the media calls truth," be specific, don't generalize, and don't characterize all news outlets that way. Because that is a "fake" allegation. The real problem with incredulous news is actual "fake news," which has been perpetrated by Russia, members and affiliates of the Trump campaign, and honestly, the administration itself. Not just in the bald-faced lies issued by the White House press dept, but in an actual "fake news" network: .Regarding your speculation that Trump doesn't understand the difference between licensing a network or its broadcast stations, I don't know that that's true, but it doesn't matter, because it has the same punitive effect.By the way, this is not the first time a POTUS has threatened to pull the broadcast licenses of a major media company whose news he didn't like. That one was Richard Nixon and the news outlet was Washington Post Co.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @Steven Schiedermayer: Actually, there are ways to know. They are called facts, reliable sources, reporting, the truth, etc. If I understand your response, you are saying the fact that Trump says it's fake is sufficient? So I'll take it that you do think the solution is for broadcast news outlets to report what the federal government believes they should report? That being the case, no need to ask what the heck you mean by "Harvey." I'm guessing you don't mean the Hurricane, or the calm before or after it.

  • Trump Refutes NBC News Story, Tweets Challenge To Its Broadcast Licenses by Joe Mandese (Television News Daily on 10/11/2017)

    @David Reich: Re. Sinclair, also transparently ideologically-driven. Not sure about their fact-checking.

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