JOE MANDESE

Articles by Joe All articles by Joe

• Consumer Location Data Tracker Ground Truth Granted MRC Accreditation in MediaDailyNews on 08/04/2021
  

  The accreditation follows an extensive MRC audit and covers Ground Truth's location, place and visitation data sets.

• Comscore Adds Captivate To New Out-of-Home Measurement Service in MediaDailyNews on 08/04/2021
  

  On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based digital advertising network Captivate.

• Brainlabs Acquires Programmatic Agency MediaNet To Bolster North American Expansion in MediaDailyNews on 08/04/2021
  

  U.K.-based digital agency Brainlabs has acquired Canadian programmatic agency MediaNet as part of an expansion in North America.

• Indie Agency Finds The Post-Pandemic Future Is About 'Free Agency' in MediaDailyNews on 08/04/2021
  

  The word "agency" is the most seminal term on Madison Avenue, but now one of the industry's biggest predicts the future will be all about "free agency."

• Yes, Yet One More Column 'Droning' On About The Potential Of QR Codes in Mobile Insider on 08/05/2021
  

  A quarter century after they were first introduced, mobile device QR codes are finally achieving mass adoption.

• Display Poised To Overtake Search In Digital B2B Ad Marketplace in Research Intelligencer on 08/04/2021
  

  After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction based on new estimates released this week from eMarketer, which has digital B2B search advertising flattening out this year, and for the first time in years will fall behind digital display by 2023.

• ARF Publishes Report 'Demystifying' Identity Resolution in MediaDailyNews on 08/02/2021
  

  The report seeks to debunk "myths," while highlighting best practices of leading providers.

• Horizon Taps UM's Hunt As West Coast President in MediaDailyNews on 08/03/2021
  

  Hunt fills a void left when Horizon West Coast General Manager Serena Duff died earlier this year.

• Study Finds Americans Willing To Trade Privacy For Monetary Benefit, Shows Which Kinds in Research Intelligencer on 08/03/2021
  

  Signing up for email lists in exchange for a "welcome reward" is the most prevalent way American consumers trade their personal data with marketers, followed by signing up to loyalty programs to receive ongoing rewards. That's the finding of a revealing report from Activate Consulting analyzing the pre- and post- of COVID-19 on American consumers. While the study does not explicitly address how COVID-19 may or may not have impacted consumer latitude to share their data with marketers, the section provides an insightful benchmark about consumer latitude, as well as marketers' willingness to pay for consumer data. While most of the rewards are indirect -- often taking the form of discounts and loyalty "points" -- some are quite explicit, including free products, free shipping and even cash. "Online shoppers are trading their personal privacy for monetary benefits," concludes the report.

• Media Dynamics Alert: Streaming Share Of U.S. Viewing +1,200% Since Early 2010s in Research Intelligencer on 08/02/2021
  

  Online streaming's share of the U.S. TV/video viewing population has expanded 1,200% since the "early 2010s," according to a soon-to-be-released estimate from a forthcoming "TV Dimensions Alert" from media and advertising industry bean counter Media Dynamics.

Comments by Joe All comments by Joe

• Democrats Are From Half Full, Republicans Are From Half Empty by Joe Mandese (Red, White & Blog on 07/28/2021)
  

  @John Grono: the sample composition correlates to the actual percentages of American voter party affiliation:https://news.gallup.com/poll/15370/party-affiliation.aspx

• The Most Valuable Name In News: MSNBC, Not Fox by Joe Mandese (Marketing Politics Weekly on 07/14/2021)
  

  @Ed Papazian: I really need a lot of things, but am used to working with what I get, as imperfect as it may be.I was working with the Pew analysis and didn't want to mix other sources -- and baselines -- I pointed out the lack of total day, but noted that prime-time is indicative because it is the lion's share of their ad spending.

• Why I'm Rubbing, Not Wringing, My Hands Over The Demise Of Cookies by Joe Mandese (RTBlog on 07/12/2021)
  

  Amen, Ari.

• It's Not TV, It's '502 Bad Gateway' by Joe Mandese (Mobile Insider on 07/08/2021)
  

  @Douglas Ferguson: No, I did not, because HBO Max's authenticatation process is app-based and I have an Android phone, so I can only render it through the app. It's end-to-end. Otherwise, I would have done that. But thank you for the suggestion.

• It's Not TV, It's TKO by Joe Mandese (TV Watch on 06/23/2021)
  

  @Dave Tice: Well, then it's probably worth noting that the actual 2020 advertising marketplace values CBS (and the rest of its parent company Viacom) at only $9.8 billion, according to GroupM's recent estimates. So so much for inflation adjustment calculators, but anyone who wants to calculate these comparisons that way are welcome to. Here's one from the U.S. Bureau of Labor Statistics:https://www.bls.gov/data/inflation_calculator.htm

• GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point by Joe Mandese (MediaDailyNews on 06/10/2021)
  

  @Ed Papazian: Well, a couple of things.1) They're not necessarily defining total ad spending exactly the same way, so the bases are slightly different.2) Look at the footnote in the table to see when each forecast was rendered, then look at the table at the bottom showing GroupM's own revisions from December 2020 to March 2021 to June 2021.As we noted in the story, expect to see others update their original forecasts in the weeks to come. And I would expect they will be significantly higher, too.

• GroupM Nearly Doubles 2021 U.S. Ad Growth Projection, Revises 2020 Decline To Less Than A Point by Joe Mandese (MediaDailyNews on 06/10/2021)
  

  @Ed Papazian: GroupM reports it both ways. The ones in the consensus table are all total ad growth estimates, including political.

• Madison Avenue's New Impressionistic Movement by Joe Mandese (RTBlog on 06/07/2021)
  

  @Jerome Samson: TV ratings are a percentage of an audience that watch a TV show.https://www.nielsen.com/us/en/solutions/measurement/television/I think the objective may be somewhat different for the OAAA and the local TV industry, but I think they're both trying to find a better way of representing the gross value of their mediums relative to others.

• Why America's Biggest Media Buyer Is Actually 'All Others' by Joe Mandese (MediaDailyNews on 05/21/2021)
  

  @Ed Papazian: That's probably true, but TV and magazines now represent a minority of ad dollars spent on media.

• U.S. Ad Recovery Continues To Soar, Surges 52% In April by Joe Mandese (MediaDailyNews on 05/20/2021)
  

  @John Grono: Which is why we put a chart in below it showing April 2019-2021. And why we have the dynamic U.S. Ad Market Tracker database for anyone to click through and anayze themselves.

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