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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

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  • How To Use Zero-Party Data To Actually Give Consumers Control Of Media by Joe Mandese (RTBlog on 01/11/2021)

    @Ben Isaacson: If that's what you took away from this column, then I did a lousy job. NODO is not a list broker. Email is just a communications channel for conveying messages from the brands that are sponsoring the consumer's premium subscriptions. Ultimately, it's up to consumers to figure out if that's a better way to go. But as I said in the column, there's no free lunch. NODO doesn't sell the email lists. It just uses email to authenticate users and distribute the sponsoring brand messages to them.

  • Twitter To @realDonaldTrump: How About Never -- Is Never Good For You? by Joe Mandese (Marketing Politics Weekly on 01/08/2021)

    @Nina: Me too. Wouldn't be hilarious if it was actually you-know-who posing as a poser? John Barron@barronjohn1946·7hThat's weird I gained 427,000, maybe you're doing it wrongQuote TweetSarah Huckabee Sanders@SarahHuckabee · Jan 9I’ve lost 50k+ followers this week. The radical left and their big tech allies cannot marginalize, censor, or silence the American people. This is not China, this is United States of America, and we are a free country.…

  • Nielsen Data Shows Biden Dominated Local TV Ad Buys Leading Up To Election by Joe Mandese (Marketing Politics Weekly on 12/16/2020)

    @Kevin Killion: By "far left group whining," are you referring to Nielsen? Or do you mean they are a "conservative-leaning media outlet"? It's the only entity we sourced in this story. Happy New Year.

  • Making A List, Checking It Twice: Here's The Year's Most Misinforming Sites by Joe Mandese (Red, White & Blog on 12/17/2020)

    @Joshua Chasin: Fair observation, but I guess it's in the eye of the leaner. If you ask me, the ones in the right-hand columns are -- with the possible exception of Newsweek -- not leaning in any direction. They're "mainstream" media. But to those on the extreme right, "mainstream" is code for, well, you know... I think a fairer point is whether they include any extreme left-leaning sites on their worst offenders list. Since I don't read them, it's hard for me to know if any of those aren't already. But I'll take your word for it.

  • Turns Out Context May Be King, After All by Joe Mandese (RTBlog on 11/30/2020)

    @Jack: Thanks for remembering. Personally, I don't see these things necessarily as an either/or linear progression. I think it's more of a pendulum -- and depending on where you sit in the industry -- it's either swinging more toward performance/behaviorial/etc. or more toward the power of brands (in the cast of contextual targeting, powerful media brands). Also, when used correctly, contextual targeting performs pretty well, too.

  • How Many Polls Does It Take To Screw In A Lightbulb? by Joe Mandese (RTBlog on 11/16/2020)

    @Josh Chasin: That is the best line ever!

  • Zenith: Video Entertainment Ad Spending Crashed This Year, Will Remain Flat Until 2022 by Joe Mandese (MediaDailyNews on 11/02/2020)

    @John Grono: For one of the fastest growing ad categories in recent years to be down or flat this by year and next, I'd call a crash. But we clearly have different views on the meaning of that word.Even by an anticipated 2022 overall ad recovery, the category will trail general ad growth 3-to-1.

  • MAGGOT Is The New MAGA by Joe Mandese (Red, White & Blog on 10/08/2020)

    @Ed: Excellent point. Whatever it was, it was hilarious!

  • Fear & Loathing On Top Of The World by Joe Mandese (Red, White & Blog on 10/01/2020)

    @Gian Fulgoni: Same reason your comment is. It's opinion-based op-ed content that is clearly labeled as being political commentary.MediaPost publishes many things and not all of them are relevant to all readers. You're free to ignore it, Gian.

  • In GARM's Way: Facebook, Twitter, YouTube Agree To Ad Industry's Harmful Content Standards by Joe Mandese (MediaDailyNews on 09/23/2020)

    @Michael Pursel: I have not seen GARM's definitions yet, but speaking for MediaPost's guidelines, I don't think mocking constitutes hate speech (your comment being a case in point).It is abusive or threatening speech that expresses prejudice against a particular group, especially on the basis of race, religion, or sexual orientation.In terms of other forms of harmful content, we'll have to see how GARM defines that too, but I would guess it is anything that is clearly false and intended to cause harm by misinforming others.

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