JOE MANDESE

Articles by Joe All articles by Joe

• It's The Oxygen, Stupid in Red, White & Blog on 08/18/2022
  

  And by oxygen, Ipsos political guru Chris Jackson means the ability of the U.S. news media industry to stay focused on what it's supposed to do: informing American voters about what's important.

• Out-of-Home Advertising Essentially Recovers, Approaches Previous Record in MediaDailyNews on 08/18/2022
  

  "This is a watershed moment," OAAA CEO Anna Bager said in a statement, asserting "we are in a good position to continue this momentum, despite any economic headwinds."

• Despite Rapid Ad Growth, Amazon Remains An Also-Ran Among Local Ad Buyers in MediaDailyNews on 08/18/2022
  

  Only 3% of local ad buyers currently use Amazon vs. 36% who use Google and 58% who use Facebook, according to a survey conducted by Borrell.

• Agency Communications Vet Brenton Returns To Agency-Side, Joins IPG Mediabrands in MediaDailyNews on 08/18/2022
  

  She succeeds Rahel Rasu, who joined Accenture Song as managing director of global interactive marketing and communications.

• Havas Puts Its Programmatic Money Where Its Carbon Is, Names PubMatic A Preferred SSP in MediaDailyNews on 08/17/2022
  

  "PubMatic is an ideal partner as we build out our meaningful media strategy for our brands and help them navigate a shifting addressability landscape," Havas Media's Andrew Goode said.

• By My Estimate, Mobile Is Approaching Half Of All Ad Spending in Mobile Insider on 08/18/2022
  

  What's remarkable is that the advance of disruptive technologies -- everything from mobile ad blockers to Apple's ATT -- hasn't slowed it down.

• Liz Cheney's 'Lincoln' Project in Red, White & Blog on 08/17/2022
  

  Republicans may wax nostalgic for Ronald Reagan's "Morning Again In America," but Cheney is campaigning on something much more fundamental to Americans of all parties: our greatest task.

• Study Finds 'Virtual In-Content Ads' Boost TV Campaign Lift in MediaDailyNews on 08/17/2022
  

  Without describing what it actually is, the study from Kantar and Mirriad finds virtual in-content ads lift sales, ad awareness, "favorability," and consideration when used as part of TV campaigns.

• July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction in MediaDailyNews on 08/17/2022
  

  The ad marketplace contracted 12.7% in July vs. the same month a year ago, marking its first double-digit rate of decline since July 2020.

• ANA Issues 'Programmatic Transparency' Guide, Supply Chain Has Expanded To More Than 8,000 in MediaDailyNews on 08/16/2022
  

  The supply of tech vendors powering the programmatic ad marketplace grew more than 520% over a nine-year period analyzed by the ANA in its just-released "Guide To Programmatic Transparency" report. It estimates there were more than 8,000 suppliers as of 2020.

Comments by Joe All comments by Joe

• Liz Cheney's 'Lincoln' Project by Joe Mandese (Red, White & Blog on 08/17/2022)
  

  @Marc Stryker: I feel you.

• Liz Cheney's 'Lincoln' Project by Joe Mandese (Red, White & Blog on 08/17/2022)
  

  @Terry Kollman: I am editor-in-chief of MediaPost, but I also write "Red, White & Blog," which definitely is biased, because it represents my personal point-of-view. (It's clearly labeled "commentary").It also is explicitly about politics (Sub-headed "Truth, Mud & The American Media") and is a blog that leads a weekly newsletter about politics ("Marketing Politics Weekly").I don't know how much more transparent we could be about that.Just like me, you are entitled to your personal opinion, and welcome to express it here.You can assume whatever you want, but speaking for the rest of the editorial team at MediaPost, we don't believe the news we report is either "left wing" or "progressive," just the facts as best we can cover them.

• MRC Re-Accredits Media Monitors, Miami Shop Deploys Unaccredited VideoAmp As Currency by Joe Mandese (MediaDailyNews on 08/04/2022)
  

  @Joshua Chasin: Well yes, and no. iSpot.tv IS listed as a television serivce under review by the MRC, but it's only for its TV ad occurrence data. I'm updating the article to make that clear.

• Recession Study Finds 'Long-Term' Media Outperform 'Performance' During Down Cycles by Joe Mandese (MediaDailyNews on 08/02/2022)
  

  @Tom Pierson: Sorry about that. Link has been added, but you can access it here:https://s3.amazonaws.com/media.mediapost.com/uploads/RecessionProofing.pdf

• Why I'm Endorsing Liz Cheney For President by Joe Mandese (Red, White & Blog on 07/01/2022)
  

  @Ed Papazian: Amen.

• Why I'm Endorsing Liz Cheney For President by Joe Mandese (Red, White & Blog on 07/01/2022)
  

  @David Scardino: Oops, yes. Thanks for catching. I transposed the dates: 2024. Fixing now. -- Joe

• Why Most Journalists Would Do It All Over Again -- And Why They're Concerned About Our Future by Joe Mandese (Red, White & Blog on 06/14/2022)
  

  @Dan Ciccone: I know a lot of journalists who are stupid. I don't know any legit journalist who is an enemy of the people.

• GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off' by Joe Mandese (MediaDailyNews on 06/13/2022)
  

  @Ed Papazian: That's correct. All of the inflated "TV off" impressions occurred in the non-native apps portion accounting for the other half of the medium:STUDY FINDINGS: The Phase One study found that:On average, 8-10% of overall streaming impressions were delivered when the TV was shut off.17% of impressions delivered only through CTV streaming devices such as dongles, gaming consoles, and sticks were delivered when the TV was shut off. Gaming consoles generally had lower rates of continuous play than dongles and sticks.Native Smart TV Apps—which account for about 50% of all CTV viewing[1]—had virtually no incidence of overcounts across streaming ad delivery.Depending on the configuration among the three components—TV make and model, streaming device and publisher app—the CTV impression overcount by publisher ranged from 2.5% to 15% across all CTV streaming activity.

• Fou Me Twice, Shame On Me by Joe Mandese (Mobile Insider on 06/07/2022)
  

  @Joshua Castell: Honest question -- If you really feel this way, why do you subscribe to MediaPost and why do you read my columns?

• Fou Me Twice, Shame On Me by Joe Mandese (Mobile Insider on 06/07/2022)
  

  @Augustine Fou: Enjoy sharing your screenshots with whomever wants to see them.

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