JOE MANDESE

Articles by Joe All articles by Joe

• Midterm Political Ad Tally: $5.25 Billion, Advantage Shifted To Democrats in Marketing Politics Weekly on 11/15/2018
  

  2018 campaign ad spending set new bars for both broadcast TV and digital media, according to Kantar Media and its CMAG political media specialty division. In total, those Big 3 political media took in $5.25 billion in spending during the 2018 midterm elections -- up 20% from 2016's presidential election year.

• Ad Execs: People Should Be Informed, Have Sublime Control Over The Use Of Their Data To Target Them in Research Intelligencer on 11/14/2018
  

  Industry execs by and large believe consumers should have sublime control over when, where, how and why their data is used to target them with advertising, content and other media. Those are the findings of a survey of industry execs -- both advertisers and agencies -- fielded by Advertiser Perceptions in October.

• Suppose They Gave A Press Briefing And Nobody Came? in Red, White & Blog on 11/14/2018
  

  Lawsuits aside, there may be a better way for the press corps to reassert its First Amendment right to cover this White House. They could simply stop covering its press briefings altogether.

• Can You Hear Me Now? Why Audio -- Not Voice -- Is Already The Next New Thing in RTBlog on 11/12/2018
  

  In the battle of media format dominance, video still commands much of Madison Avenue's attention, as well as its highest CPMs, but audio is ascending again, thanks to the ad world's obsession with emerging voice-activated technologies, especially smart speakers and the ilk.

• Most Americans Aware Of, Want To Control How Their Data Is Used To Market To Them in Research Intelligencer on 11/09/2018
  

  Most consumers consider themselves expert or very knowledgeable about how marketers use their personal data to influence them with ads, offers and other content, and an even bigger majority would want to manage who, when, where and why they use it. That's the finding of a survey of U.S. adults conducted recently by "Research Intelligencer" and Pollfish. The survey of 600 Americans 18+ found 53% of respondents consider themselves expert or very knowledgeable about the process, while another 25% say they are aware of it, but don't really understand it.

• The Feint And Parry Of A White House Press Briefing in Red, White & Blog on 11/08/2018
  

  If the White House wanted to create a massive distraction to draw media attention away from the outcome of the midterm elections, it couldn't have planned a better one than to hold a press briefing discussing the outcome of the midterm elections.

• By The Way, That Guy On Stage Is State News in Red, White & Blog on 11/07/2018
  

  The midterms are over, but the biggest loser wasn't a candidate for office. It was the credibility of a national "news" network.

• U.S. 'Holiday' Shopping To Top $1 Trillion, Clicks Will Outpace Bricks in Research Intelligencer on 11/06/2018
  

  The U.S. holiday season is poised to be an economically joyous one, with total retail sales projected to surpass $1 trillion for the first time, according to estimates released today by eMarketer. This year's retail sales are projected to represent a 5.8% expansion over the holiday shopping season of 2017. Significantly, e-commerce sales are projected to expand at an even faster rate -- rising 16.6% to $123.7 billion -- and accounting for 12.3% of all holiday shopping sales.

• What's Really On The Ballot Today? in Red, White & Blog on 11/06/2018
  

  "The character of the country is on the ballot," President Barack Obama said in his final 2018 campaign speech Monday in Fairfax, VA. "Make no mistake: I am on the ballot today," the current POTUS wrote in an email I received in my inbox this morning.

• Consumers, Industry Split On Ethical Use Of Data To Target People Subconsciously in Research Intelligencer on 11/05/2018
  

  When it comes to the ethical use of people's data, there is a market split between ad industry professionals and consumers. Asked how ethical it is to use people's identity, behavior or emotional data to target them subconsciously with ads, content and media, only 23% of advertisers and agency executives said it was somewhat or completely unethical vs. 57% of consumers, according to the results of two different surveys conducted recently on behalf of Research Intelligencer.

Comments by Joe All comments by Joe

• Suppose They Gave A Press Briefing And Nobody Came? by Joe Mandese (Red, White & Blog on 11/14/2018)
  

  @David Shank: Agree with "presence," but it can come in many forms. And the one in which our most accomplished, professional and (I believe) principled journalists are turned into props for public display, disinformation and, worst of all, gaslighting, is what I'm recommending against.I think your one, authoritative representative/pool idea is a good solution. They should try it and see how it works.I still think there are ways of "covering" the briefings without serving as a prop -- and a tacit endorsement -- of what's going on.The briefings air and stream live for anyone who wants to cover them -- https://www.whitehouse.gov/live/ -- so if the White House lobs any policy bombs -- they can still cover them and they can still ask follow ups for clarification, amplification, etc. without the theatrics of the TV "show."I'm just recommending the press seize control the part of the narrative where they are turned into adversarial characters in a scripted reality TV show.It would have been cool to see Helen Thomas star in that.

• Suppose They Gave A Press Briefing And Nobody Came? by Joe Mandese (Red, White & Blog on 11/14/2018)
  

  @Jay Goldstein: "[Fill in the blank], who?"

• Why The Timing For Simulmedia's D2Cx Is Just Right by Joe Mandese (RTBlog on 11/05/2018)
  

  Ed, I think you're right. It's both.

• Why The Timing For Simulmedia's D2Cx Is Just Right by Joe Mandese (RTBlog on 11/05/2018)
  

  @Ed Papazian: Sometimes, I think we are talking about different things. This is one of them. My column is about enabling direct-to-consumer brands tap into the power of TV advertising and why that is a good thing for the media economy. It's not a new concept. They've been doing it quite effectively with other digital media, I was just making a case why Simulmedia's new platform could be a boon for bringing new brands to television. It's not about it being a "second coming and the salvation of advertising."

• Why The Timing For Simulmedia's D2Cx Is Just Right by Joe Mandese (RTBlog on 11/05/2018)
  

  @Ed Papazian: "Ploy?"You should read this:https://amzn.to/2D6mzydOr at least checkout Terry Kawaja's D2C presentation.This is a good thing for TV, ad agencies and the overall media economy.It's also a good thing for consumers.It's not a good thing for old establishment brands that want to rest on their laurels, but it will probably reinvigorate more of them to become better, more innovative and more competitive too.

• Why The Timing For Simulmedia's D2Cx Is Just Right by Joe Mandese (RTBlog on 11/05/2018)
  

  @Ed Papazian: I'm not so sure I agree with your logic. Of the brands you're citing here, I think only a few even exist anymore. The data I'm citing came from around 1984 or so and was a listing of brands and parent companies advertising on network TV. I don't have access to archival data to go back and confirm it, but I'll poke around and see what I come up with. The point was that there was a relatively finite number of brands advertising on the Big 3 networks, but that the advent of lower cost national network TV avails from cable enabled the number of brands using nationwide TV (distinguishing here so we don't confuse the discussion with "national spot"). And that the same thing could well happen with the advent of platforms like D2Cx.

• Why The Timing For Simulmedia's D2Cx Is Just Right by Joe Mandese (RTBlog on 11/05/2018)
  

  @Ed Papazian: Thank you for sharing your credentials. I know about them, but may help some of our readers. The source I was using in the early 1980s was a precursor to TNS MediaIntelligence: CMR (Competitive Media Reporting), a joint-venture of Arbitron and Nielsen that tracked TV advertising occurances.Was your look-up the number of brands using "national spot" TV? Or nationally distributed TV networks. My example was talking about the latter.The word "national" can be confusing in some industry databases.

• Why The Timing For Simulmedia's D2Cx Is Just Right by Joe Mandese (RTBlog on 11/05/2018)
  

  @Dorothy Higgins: That's correct. RTBlog is a weekly column reflecting my personal opinions about the programmatic marketplace. From time to time, I write about companies I think are doing innovative things. On a few occasions, that has even included Mediabrands.The only way MediaPost is paid for publishing it is via adjacent advertising.My browser currently is loading ads from Simplifi's addressable geo-fencing.That's how our business model works. It's called "advertising."

• Editor Calls For Boycott On Fox News Advertisers Who 'Bankroll The Poison' by Joe Mandese (Marketing Politics Weekly on 10/30/2018)
  

  @Henry Blaufox: Probably not prudent, and I don't think he was speaking on behalf of Financial Times. All the more reason why I think it is interesting -- and brave of him -- to speak out. Journalists are like other people on social media. Unless they are expressing themselves via their employeers Twitter account, they are expressing themselves.@Rick Furr: I don't think the story is about politics. It's Fox News inciting people.

• How's Free, Is Free Good Enough For You? New DMP Built On Second-Party Retail/Brand Data by Joe Mandese (RTBlog on 10/29/2018)
  

  Always in the eye of the processor or analyst, but the data tells retailers what brands people are researching, or tells brands what retailers people are visiting as part of their journey. Is that good data?

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