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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

  • David Droga Wins Lion Of St. Marks, Aspires To Win Highest Office Too in MediaPost Live on 06/23/2017

    David Droga opened a Cannes Lions panel this morning by winning the festival's prestigious Lion of St. Marks award, but he ended it by saying he really wanted to win an election to become Prime Minster of Australia. The Droga5 founder and Aussie native said: "One day, when I have advertising out of my system, I want to be Prime Minister of Australia."

  • R/GA's Greenberg To Cannes' Agency Attendees: Disrupt Thyself in MediaPost Live on 06/21/2017

    In a world of constant technological disruption, it is better to disrupt your own business model before the marketplace disrupts it for you. That was the advice the team from Interpublic's R/GA unit gave to other agencies attending the Festival of Creativity in Cannes, France, Wednesday morning.

  • Winter Has Come: HBO Hijacks Summer Solstice For 'Game Of Thrones' Campaign  in MediaDailyNews on 06/21/2017

    Beginning at noon today, HBO kicks off a social media campaign "winterizing" various activations on Twitter, Reddit and Google to launch the seventh season of "Game of Thrones" in a tie-in with the 2017 Summer Solstice. The seasonal mashup plays off the long-held expectation that winter will finally hit the HBO series' this season, its seventh.

  • PR Pros Believe White House Has Tarnished The Industry, Most Would Not Work For Trump in MediaDailyNews on 06/20/2017

    An overwhelming majority (73%) of industry professionals believe the Trump Administration's White House communications team has negatively impacted public perceptions of the public relations profession. That's the conclusion of an online survey of 902 PR industry executives conducted by the USC Center for Public Relations at the Annenberg School for Communication and Journalism.

  • How Athletes, Brands Can Change The World: By Being Authentic To Fans in MediaPost Live on 06/20/2017

    A panel discussion billed as "how athletes and brands can change the world" at the Cannes Festival of Creativity in Cannes, France, this morning focused more on what they should not be doing together than on what they should. The panel examined some recent pitfalls where professional athletes, their leagues and the brands they partner with were in misalignment.

  • Cannes Opens By Posing Life Or Death Debate For AI-Enabled Marketing in MediaPost Live on 06/19/2017

    The Cannes Festival of Creativity got off on an ethical note this morning by asking some questions that go well beyond brand marketing and into the heart, soul and brain of the most fundamental aspects of humanity, including life and death.

  • Engroff Leaving Media Kitchen For Marketing AI, Wants To Transform World in MediaDailyNews on 06/19/2017

    Josh Engroff is leaving MDC Partners' The Media Kitchen and MDC Ventures to take on a new role in the burgeoning marketing AI marketplace. Engroff declined to disclose what his new role would be, but he described his parting from The Media Kitchen as amicable and said his experience as chief digital media officer of the agency -- as well as his ventures role -- was crucial to his next act. Engroff, who was inducted as one of MediaPost's Online All Stars in 2016 based largely on the impact he had in TMK's digital innovation, played a key role in the agency winning Agency of the Year awards in each of the past three years.

  • Correction: Magna Downward Ad Forecast Revision Only Marginal in MediaDailyNews on 06/16/2017

    A story in Thursday's edition of MDN ("IPG's Magna Slashes 2017 Ad Expansion: Cites 'Slowdown,' Weak Economic Indicators") incorrectly compared Magna Global June 2017 estimates based on nominal growth (including effects of 2016 cyclical ad spending events such as Olympics and elections) with its March 2017 "normalized" estimate excluding those events. The actual downward revision on an apples-to-apples nominal basis was down three-tenths of a point to a growth rate of 3.4% and on a normalized basis of two-tenths of a point to 1.6%. The original story has been updated and links to this correction.

  • Dentsu Aegis Second Big Shop To Downgrade 2017 Ad Expansion in MediaDailyNews on 06/15/2017

    A day after Interpublic's Magna Global unit revised its 2017 ad outlook downward, Dentsu Aegis Network has done the same, albeit with a more moderate downgrade for the U.S. ad marketplace. Dentsu Aegis has shaved two-tenths of a rating point off its last forecast in September 2016 for both worldwide and U.S. ad expansion in 2017, and is now projecting those markets will grow 3.8% and 3.6%, respectively.

  • IPG's Magna Slashes 2017 Ad Expansion: Cites 'Slowdown,' Weak Economic Indicators in MediaDailyNews on 06/14/2017

    The U.S. ad economy is expanding at a much slower rate than a leading forecaster projected just three months ago. Magna Global, the market forecasting unit of IPG Mediabrands, this morning released a revised estimate for U.S. ad-spending growth that predicts less than half the rate it was projecting in its last forecast released in March. Magna projects the U.S. ad market will expand 1.6% in 2017. In March, Magna forecast it would expand 3.7%.

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