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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • The Smart Money Is On Ads.txt, Literally in RTBlog on 12/11/2017

    Six months after the Interactive Advertising Bureau's Tech Lab released final specs for ads.txt, the programmatic supply chain is embracing it as a minimum standard for filtering inventory. Since RTBlog first reported on a Pixalate tracking study of publishers incorporating ads.txt, the number has grown from 3,523 in September to 5,3390 currently.

  • IAB Asks Buyers, Sellers To Refrain From Duration Weights, Pending Consensus in Digital News Daily on 12/08/2017

    Seeking to put some impetus on new standards for digital audience measurements released Thursday by the Media Rating Council, the Interactive Advertising Bureau (IAB) has issued a call for industry discussion about their implications before they are fully adopted over the next year.

  • Savage To Step Down As Cannes Lions Chair in MAD on 12/08/2017

    Ascential Events, operator of the Cannes Lions Festival, this morning announced Terry Savage will step down as chairman of the Festival of Creativity following the 2018 event. Savage was a key player in its rise as the ad industry's top international awards show and event. The move comes as organizers and key patrons have been discussing a reboot of the festival.

  • MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting' in Digital News Daily on 12/07/2017

    The Media Rating Council (MRC) this morning released its first-ever standard for digital audience measurement, which builds on the MRC's prior work on viewable ad impression measurement as well as "invalid traffic filtration" requirements, spelling out industry best practices for collecting and processing data used in estimating audience characteristics at the impression level. Importantly, the standards introduce the concept of "duration weighting" viewability of digital ads -- laying the groundwork for the MRC's broader effort to develop a cross-media measurement standard, which is also under development.

  • Cover Story: When The Going Gets Horrible, 'NYT Mag' Gets Horror in Publishers Daily on 12/07/2017

    In a year defined by horror, at the movies and in the world at large, "The New York Times Magazine" pays tribute to the editors' favorite actors in a series of frightening photographs and films.

  • AppNexus Classifies 'Fake News,' 'Viral Content' As Vectors For Ad Fraud in Digital News Daily on 12/07/2017

    Nefarious interests ranging from criminal fraudsters, purveyors of malware and even state-sponsored disinformation campaigns have figured out how to weaponize the tools of automated media-buying - and it is an "existential threat" to Madison Avenue's programmatic advertising marketplace.

  • 2017 Marketing Word Of The Year: 'AI' in Marketing Daily on 12/06/2017

    The "Marketing Word of the Year" for 2017 is actually an acronym: AI. That's the word from the Association of National Advertisers, which just released the 2017 winner of an annual member survey ranking the most influential word and/or terms of the past year in marketing.

  • Remember Brexit? Now There's GenExit in Marketing Politics Weekly on 12/06/2017

    Brits aren't the only ones checking out. According to a new culture report from Box 1824, there is a whole generation heading for the exit door: the so-called GenExit, a post-Millennial generation whose apathy for all things precedent poses huge implications for marketers -- ultimately, the political kind. A subsegment of so-called Gen Zers, the front-end is just entering voting age, but the implications of their disaffected view of establishments, raises questions for candidates and issues oriented marketers seeking to rally a youth base.

  • Scammers Use Political Ads On Facebook To Distribute Malware in Around the Net In Marketing Politics on 12/06/2017

    ProPublica expose finds political ads on Facebook were actually scams loaded with malware.

  • How ProPublica Monitors Political Ads On Facebook in Around the Net In Marketing Politics on 12/06/2017

    In an innovative mix of crowd-sourcing and machine learning technology, ProPublica has built a tool enable Facebook users to automatically send it political ads displayed in their news feeds.

Comments by Joe All comments by Joe

  • MRC Releases Digital Audience Standard, Incorporates 'Duration Weighting' by Joe Mandese (Digital News Daily on 12/07/2017)

    @Harold Walters: The standard is 71 pages long, so we link to the full document in the article.You can also access it here:

  • Trump Calls For 'Fake News' Contest, Fox Wins It by Joe Mandese (Marketing Politics Weekly on 12/05/2017)

    @Douglas Ferguson: Nice catch. Fixed now. Thank you.

  • 'Time' Cover Story: The Silence Breakers by Joe Mandese (Publishers Daily on 12/06/2017)

    @Douglas Ferguson: If that's what you choose to remember. But how about focusing on the movement happening now? Does it represent a positive change for society? Or are you just trying to deligitimize it as something trendy and unsustainable? Or maybe just invoke some whataboutism? Either way, seems kind of negative to me.

  • Why We're Trading Privacy For Convenience by Gord Hotchkiss (Media Insider on 12/05/2017)

    Great analysis, Gord. I agree with most of it, but I also think "privacy" falls along a spectrum. And two things have changed in the modern information (ie. identity) economy:1 - Like any marketplace, you have to have your information represented in it to participate. If you're not "listed" you cannot receive bids (offers of value) based on who you are.2 - There's a growing recognition that so much data about us already exists in the world -- not just digital, but the long line of analog data collected, organized and leveraged about us -- by a multitude of third parties (marketers, list managers, platforms, credit bureaus, governments, etc.) that we're not really private, anyway. Just a matter of now un-private we are.The real question is how much is publicly knowable about us and whether that accurately represents who we are and what our value is to the marketplace. And to ourselves.But as you headline suggests, convenience is a powerful form of value exchange. (Explains why so many people use Facebook's universal log-in, etc.).

  • Local Broadcast 'Interface' Initiative Is Like Deja Vu All Over Again by Joe Mandese (RTBlog on 11/20/2017)

    Wow, great memory Ed. That one predates me. If I could speak for some or our younger readers, they would say, "What's Arbitron?"

  • News Publishers Unveil 'Trust Indicators,' Walled Gardens Agree To Incorporate by Joe Mandese (Publishers Daily on 11/16/2017)

    @Douglas Ferguson: What exactly do you teach at the College of Charleston? Surely, it's not jouranlism?

  • Fox News' Hannity Fights Back, Rallies Reverse Boycott Of Keurig Brand by Joe Mandese (RTBlog on 11/13/2017)

    @PJ Lehrer: not reporting that all boycotts are not alike. Reporting on this one and the fact that it is unusual for a TV personality to rally a boycott of brands that stop sponsoring his show. 

  • Nielsen To Incorporate Comcast Set-Top Data In Local TV Ratings by Joe Mandese (MediaDailyNews on 11/09/2017)

  • Trump Goes Bump In The Night, Rogue Twitter Employee Takes Him Down by Joe Mandese (MediaDailyNews on 11/03/2017)

    @Douglas Ferguson: When you say "many media sites this morning are..." you sound like a certain POTUS tweeting "many people..." without reference or attribution. That is exactly the kind of thing bona fide journalists are trained to do (ie. explicitly source things). As for my own reporting, I was just reporting what people on Twitter were doing. I didn't speculate on why they were gleeful, but I think some of it has to do with the way @realDonaldTrump has used Twitter and the fact that some of them feel it has been abusive. Speaking only for myself, I have tweeted and editorialized that I think it is reckless for a President to have a personal one-to-masses communications platform that he uses to set federal policy and influence national and global agendas. I don't think that was envisioned by the framers of our Constitution or I think they would have factored it in. I don't expect an Amendment like that to occur in the current political climate, but I think Twitter could enforce its own self-regulation policies. It just updated them today, so we'll see what comes from that. Re. your next to last point about journalists being self-appointed watchdogs, that's only partially true. Their readers second that appointment by reading them and either paying directly via subscriptions or indirectly via their audience attention (monetized by advertising). Yes, anyone can get a printing press or a server and begin publishing as a self-appointed journalist. In my opinion, way too many are these days. But ultimately it is up to the marketplace to decide if they are viable journalists. I won't comment on your last point, because lack the expertise about the formality of the electoral process.

  • Americans Spend More Time Accessing News Via Social Media, Trust It Less by Joe Mandese (Publishers Daily on 10/31/2017)

    Full study accessible here:

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