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JOE MANDESE

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

Articles by Joe All articles by Joe

  • 'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online in Publishers Daily on 04/21/2017

    The truth will be a little less hard to find beginning today as "The New York Times" breaks the next flight of ads in a branding campaign. New spots will join the original "The Truth Is Hard To Find" spot, utilizing the same syncopated tone, but featuring footage and images of the Time's award-winning photo journalists in difficult field conditions.

  • Accenture Taps IPG's UM For 'Digital-, Mobile-First' in MediaDailyNews on 04/20/2017

    Accenture, the big management consulting firm that is also a leading provider of advertising services, has retained IPG Mediabrands' UM unit as its strategic media planning and buying agency. Interestingly, Accenture, whose own agency division ranks as the biggest and fastest-growing digital agency network, said it selected UM to "further enhance" its "digital- and mobile-first strategy and commitment to innovation."

  • Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside in MediaDailyNews on 04/19/2017

    At a time when the ad industry appears to be consumed with the attention consumers pay to ads in all media, new research suggests viewers are only paying attention to what's on their TV screens about half the time. And about half of that time, they are paying attention to what's on the "second screen" of a mobile or tablet device they are holding while watching TV. The findings, which were unveiled last month during the Advertising Research Foundation's annual conference, were the second phase of a two-part study utilizing rigorous neuroscientific methods conducted by Nielsen for the Council for Research Excellence. The new phase, which was conducted in viewers' homes, confirmed the patterns of the earlier phase, which was conducted in a lab setting -- that the single biggest distraction for television viewers are the hand-held devices that the TV industry typically refers to as "second screens."

  • Upscale Is Up Again: Luxury Ad Market Expanding 2.9% in MediaDailyNews on 04/18/2017

    Ad spending on "luxury" category products and services is on track to rise 2.9% in 2017, according to estimates released this morning by Publicis' Zenith unit. That marks a pronounced correction from 2016, when spending on luxury goods advertising contracted 0.5%. The expansion, which is being driven by luxury category spending in the U.S., China and Japan, is projected to expand even further in 2018, which Zenith forecasts will rise 3.9%. Together, Zenith estimates those three nations will represent 80% of all luxury category spending by 2018.

  • Americans Watched 44 Billion TV News Hours During First 99 Days in MediaDailyNews on 04/12/2017

    In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time, according to an analysis of the first 99 days of the news year. Analyzing the first 15-weeks of the year, Wall Street analyst Brian Wieser finds what appears to be a record volume of viewing of TV news. Using a metric, the Pivotal Research Group analyst calls "person-viewing hours," he says the total volume of TV news consumed peaked at 44 billion hours, accounting for 12% of all national TV viewing.

  • Ad Execs Steer Clear Of Trump Brand Endorsements, And Endorsing Trump's Brand in MediaDailyNews on 04/12/2017

    Three out of four ad executives believe it is inappropriate for Donald Trump to make statements pro or con about consumer brands that support his administration or his family's businesses, according to a survey of advertiser and agency execs conducted last month following a series of high-profile endorsements by the President. The finding comes days after NBC News released results of a survey of American consumers, which revealed that the majority would either be "less likely to use" or would actively boycott brands endorsed by President Trump.

  • Is United Airlines (Expletive Deleted)? TV, Social Media Think So in Marketing Daily on 04/11/2017

    Late in the day Tuesday, United Airlines CEO Oscar Munoz finally issued what communications experts consider a true apology and a promise to ensure such an incident never recurs. But not before comedians and the public reacted negatively to Sunday night's events.

  • Advertiser Perceptions Launches Portal: Expands Into General Ad Issues, Trends, Big Picture in MediaDailyNews on 04/10/2017

    Advertiser Perceptions, which for years has been conducting business-to-business research on ad executives' satisfaction with the media they buy, is launching a new portal that seeks to answer questions about more general advertising trends and issues -- including the media, as well as the advertising services supply chain. The portal, dubbed The Center for Advertiser Intelligence, follows AP's diversification into studies and reports evaluating the services of advertising agencies. Now it wants to tackle a broader array of issues that drive advertising decisions.

  • Viacom Nets Up Rush To Head Of 'Audience Science' in Television News Daily on 04/07/2017

    Long-time Viacom researcher Colleen Fahey Rush has been named executive vice president, insights & audience science, and chief research officer of Viacom Media Networks. Rush, who reports to Viacom Global Entertainment Group COO Sarah Levy, will be responsible for network research and audience science, including oversight of dedicated research teams for MTV, VH1, Comedy Central, BET, Paramount Network, TV Land and CMT, as well as Viacom's Audience Science team, which creates advanced digital products and solutions.

  • Scheppach's Matter More Working With Tapad To Model Reach, Frequency Across Devices in MediaDailyNews on 04/06/2017

    Matter More, a new advanced media startup founded by former Publicis and Starcom advanced TV specialist Tracey Scheppach, Wednesday announced a deal with cross-screen attribution firm Tapad to develop new ways of targeting consumers across screens. Among other things, Scheppach implied the deal will enable Matter More to develop new reach and frequency models for targeting people across multiple devices by attributing their behaviors down to their device-level usage.

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