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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

Articles by Joe All articles by Joe

  • The Trump Bump: Plugs American in Marketing Daily on 09/22/2017

    President Donald Trump tweeted a plug for American Airlines Friday afternoon, thanking Chairman-CEO Doug Parker, "For all the help you have given the U.S. with Hurricane flights. Fantastic job!" The tweet, which came from his @realDonaldTrump Twitter handle, but not his official @POTUS White House handle, struck some Twitter followers as odd for singling out American Airlines vs. other carriers, causing some to question President Trump's motives. Its the first time Trump has explicitly endorsed a brand via Twitter in some time, and comes a month after major brand CEOs stepped down from the President's Business Advisory Council in response to Trump's tepid response to Nazi, KKK and white supremacist actions during the unrest in Charlottesville, VA.

  • Obit: Former RAB Chief Gary Fries, Dead At 76 in MediaDailyNews on 09/22/2017

    Long-time radio industry executive and former president-CEO of the Radio Advertising Bureau Gary Fries died today. He was 76. "It is with great sadness that we mourn the passing of our friend and colleague, Gary Fries," current RAB President-CEO Erica Farber said in a statement, adding, "Gary served the RAB and industry for 14 years and during his tenure as radio's leading advocate he provided tremendous leadership and guidance. Under his direction, the RAB increased its membership and introduced and advanced numerous sales training programs. He spearheaded radio to the forefront in media accountability, playing a dominant role in the development of RAEL working with advertisers, agencies and broadcasters to further the industry's understanding of how radio advertising works. He also encouraged radio to embrace electronic data interchange, urging the industry to adopt electronic invoicing."

  • Former Varick Chief Rostkowski Embraces Machine Trading, Launches Self-Serve Platform in Digital News Daily on 09/22/2017

    When Paul Rostkowski was head of MDC Partners programmatic advertising unit Varick Media Management, he took pride in the fact that it emphasized the human intelligence of its experienced media marketplace traders, boasting that they regularly "turned their algorithms off" and traded the old-fashioned way: manually. Today, Rostkowski is announcing this launch of a new self-serve programmatic platform that is based 100% on a "highly advanced AI engine."

  • Facebook Releasing Thousands Of Russian Influence Ads To Congress in Digital News Daily on 09/21/2017

    Facebook Thursday afternoon said it will provide detailed information about thousands of ads placed by Russian operatives on the social network to Congressional investigators, as part of their probe of Russia's interference in the 2016 Presidential election. The announcement, which was made during a live video by CEO Mark Zuckerberg on his Facebook page, comes two weeks after Facebook disclosed it had found more than 3,000 ads bought from accounts associated with Russia's Internet Research Agency, and that it was sharing details of those campaigns with Special Counsel Robert Mueller as part of his investigation.

  • Facebook Unveils Steps To Fix Hate Targeting, Reinstates 5,000 Terms Temporarily Disabled in Digital News Daily on 09/20/2017

    In the wake of an embarrassing expose revealing that Facebook enabled ads to be targeted to people who were anti-Semitic, Facebook COO Sheryl Sandberg this afternoon announced the social network is "strengthening our ads-targeting policies and tools." The plan includes tighter ad-targeting polices and standards, more manual review and community reporting. In the meantime, Facebook is reinstating 5,000 targeting terms that were temporarily disabled.

  • AOL Platforms Tech Chief Demsey Joins Revcontent in Digital News Daily on 09/20/2017

    Long-time AOL Platforms CTO Seth Demsey stepped down, concurrent with Verizon's relaunch of AOL and Yahoo as Oath in June -- but he's already moving on to other ad technology pastures, joining Revcontent in an "advisory role."

  • Spotify Launches Self-Serve Ad Studio, Enables Long Tail To Create Three-Figure Professional Audio Campaigns in Digital News Daily on 09/20/2017

    Ad-supported audio streaming service Spotify this morning opened the Spotify Ad Studio, a self-serve audio advertising platform it claims is the world's first. The studio appears to be targeted more at the long tail than big brands and agencies, because the company claims "no experience is necessary" to create the audio spots.

  • Centro Goes Native, Enables Sharethrough In-Feed Inventory Via DSP in Digital News Daily on 09/19/2017

    Digital media-buying technology provider Centro this morning announced a deal with native advertising platform Sharethrough, enabling agencies and advertisers to buy native ads from "quality publishers" programmatically "at scale."

  • It's Time To Think About, Well, Time in Video Insider on 09/19/2017

    The media-buying industry has historically been described as one that "buys time and space." Ironically, neither is the norm. And that's not likely to change any time soon, if your believe what readers like you tell us about the future of audience metrics. Take a moment and dwell on that.

  • Prohaska Taps Bentley To Lead EMEA in Digital News Daily on 09/18/2017

    Prohaska Consulting has promoted Martyn Bentley to managing director of EMEA and named Patricia Clark vice president-demand development North America.

Comments by Joe All comments by Joe

  • It's Time To Regulate Facebook by Joe Mandese (RTBlog on 09/18/2017)

    @Tony: I didn't say it would be easy, just that it needs to be done. The broadcast industry has done a pretty good job complying with regulation, because they are subject to licensing by the FCC and if they fail to comply with certain regulatory standards, they could lose their licenses. That has a self-regulatory effect. Over time, actual regulations governing broadcasters have evolved. The Fairness Doctrine was susnet, etc. But broadcasters continue to operate in the spirit of a public trust, because they are accountable to the public. Digital media are only accountable to themselves, and to the extent they want, other stakeholders such as actual shareholders, advertisers, users, the general public, etc. Case in point is the tepid manner in which Facebook has investigated and diclosed how Russian operatives have utilized Facebook to spread disinformation, including paid advertising. Facebook has all those records in its servers. Repeating Jim Rutenberg's quote here, because I think it bears repeating:“I’m still astounded that Facebook has said, ‘We’ve found these Russian ads, but we’re not going to tell you all that much about them.’ Can you imagine? We used to spend so much time on any shadowy ad on television. It would consume our political journalism. I’m shocked about how little information we still have about that campaign.”  

  • It's Time To Regulate Facebook by Joe Mandese (RTBlog on 09/18/2017)

    @Henry: Don't follow your logic. I -- nor any firm I'm associated with -- is taking a stand against Facebook. I wrote a column advocating it should be regulated. It's one of the things I cover, the regulation of media companies. It has nothing to do with how I use media personally, or any publisher I'm affiliated with?

  • It's Time To Regulate Facebook by Joe Mandese (RTBlog on 09/18/2017)

    @Henry: What does MediaPost Facebook sharing have to do with government regulation of media?

  • Who's On First, What's Going On With Second: Beware The 'Shadow' Auction by Joe Mandese (Digital News Daily on 09/06/2017)

    @Paula Lynn: You mean arbitrage? I think that's common among some programmatic market-makers, but I don't think that's what's going on in the shadow first-price auctions. They're just tuning their algos to reap the highest yield possible based on greater visibility of bidders' first prices.

  • Ad Market Expands 5% In Q2 Despite Mass Market Weakness, Declines Among Major Media by Joe Mandese (MediaDailyNews on 08/15/2017)

    Ed, Brian Wieser utilizes a proprietary model for estimating advertising volume based on a bottom's up approach analyzing a variety of data, including revenues reported by media companies. It's highly regarded by a number of sources. Re. your sense of distincitons, they're valid. I have my own too, as I'm sure do others. There's no perfect way to define a universe for measuring anything, but what's important is that you have a solid rationale, and stick with it until you learn something better. Personally, I think there are many forms of advertising that are not properly accounted for, and that we've probably put too much weight on things that are easily identifiable and measurable -- like television.

  • Fox Launches First :06 Units: Duracell, Mars First Brands To Use Short-Form Commercials by Joe Mandese (MediaDailyNews on 08/01/2017)

    @ "Darrin Stephens" - And Max Headroom was running one-second blipverts back then too. In all seriousness, there has been experimentation and testing on a variety of short-form units, even one-second ones: (Masterlock, 1998), (GE, 2006), (Miller Brewing, 2009). IDs and promotional consideration announcements, too. Difference here is Fox is testing :06 as a new standard unit of sale. And it's one that's already a standard in digital pre-roll, etc.

  • Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take Kickbacks by Joe Mandese (MediaDailyNews on 07/20/2017)

    @ Ed: I think that's a legitimate question. I think kickbacks are in the eye of the beholder and fall somewhere between prevailing industry practices, client agreements/contracts, and the law. Some years ago, I broke a story that then GE-owned NBC was sending 1099 forms to agencies and marketers that took their Olympics junkets, because they believed it was reportable income. Those forms of kickbacks are implicit. But when suppliers pay agencies a direct percentage based on volume purchased, that is an explicit form. It's actually a commission system. If those agenices don't disclose that to their clients, then I think that's a problem.

  • Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take Kickbacks by Joe Mandese (MediaDailyNews on 07/20/2017)

    That's right, Ed. That is another way of looking at it. Or you could say, 100% of those who said they knew their agencies were accepting kickbacks said their shop was accepting kickbacks. Not sure what your point is, but we were expressing the total findings. I think it's just as interesting that 42% of respondents don't know one way or the other too.

  • Radio Bureau Launches Micro Site, Answers Question: 'Why Radio?' by Joe Mandese (MediaDailyNews on 07/17/2017)

    Nice, PJ. That's what radio really needs. Great creative, personalities and theater of the mind.

  • Unilever Is Right, You're Already Running Your Best Ad by Sean Hargrave (London Blog on 07/12/2017)

    Interesting insight, Sean.   I'm not sure I know what the solution is, because the real problem has less to do with individual brands and agencies than the world. There are just too many brands, ideas (big and small) and information of all sorts assaulting people that it's hard to break through with anything. Unless you've got something that can break through.   I think the safe bet is consistently and continuity, because, after all, that is fundamentally what a brand is, right? Something you can depend on being that brand over time.   The problem is new brands are being created every day (more than 5 million worldwide by my estimate), and both new and old brands are constantly creating new messages, and sometimes new campaign positions.   My recommendation would be close to the net finding of this report: That unless you have something truly new -- and importantly, meaningful and relevant to your target -- don't say it. Just keep reminding folks what you stand for. Keep awareness up, reinforce your brand.   The downside, is other new ideas -- big and small -- will be marginalizing your share of voice. That's just a fact of the new life of brand marketing.

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