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Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at

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  • Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars by Joe Mandese (MediaDailyNews on 01/12/2022)

    @Marcelo Salup: I've been covering research about the advertising and media business for more than 40 years, and personally, I think this is among the most important and insightful that's been published, because it points to some fundamental shifts, including fragmentation, reach, and the shifting economics of consumer media. When you combine it with a variety of ad avoidance technlogies -- from VCRs to ad blockers -- it shows how much harder it is to reach consumers than in the seminal days in which mass marketing and advertising was first evolved.Like anything MediaPost publishes -- including stories and charts about research -- not everything is for everyone, and readers are free to determine what they want to receive or read. Just like consumers in the broader world of the media marketplace that this research speaks about.Or readers are welcome to comment on why it's pointless, too.

  • Misinformation's Just Another Word For Nothing Left To Lose by Joe Mandese (Red, White & Blog on 01/13/2022)

    @Bob Guccione Jr.: Truth!

  • Retail Media Overtakes CTV As Advertising's Biggest Impetus by Joe Mandese (MediaDailyNews on 01/14/2022)

    @John Grono:  It was a Wall Street analyst using it in financial terms, not religious ones:"In finance, secular is a descriptive word used to refer to market activities that occur over the long term. Secular can also point to specific stocks or stock sectors unaffected by short-term trends. Secular trends are not seasonal or cyclical. Instead, they remain consistent over time."

  • The 'Persuadable' Voter Rights Media Mix Favors TV Streaming Services by Joe Mandese (Marketing Politics Weekly on 01/13/2022)

    @Ed Papazian: Tunnl gathers audience data using a quarterly survey of 5,000 consumers, and national consumer and voter files.

  • Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars by Joe Mandese (MediaDailyNews on 01/12/2022)

    @Mike Merna: I believe it includes all media, including the internet and mobile apps, so that would include Amazon and other commerce sites. But I've asked PQ Media if they could follow this thread and respond accordingly.

  • Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars by Joe Mandese (MediaDailyNews on 01/12/2022)

    @Ed Papazian: Interesting, do you also have estimates for the share of linear TV viewing that goes to pay TV services that do not carry advertising (HBO, Showtime, etc.)? Nielsen doesn't report that. On any given day, as much as 30% of TV usage may be going to sources that Nielsen doesn't attribute a source for.I don't think you can just subtract public TV (which actually does have some ads in it) and attribute all other viewing to ad-supported TV. There are other sources, but they're generally not reported.That said, I'm checking with PQ media to see what they have to say.

  • Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars by Joe Mandese (MediaDailyNews on 01/12/2022)

    @Ed Papazian: You're still not sourcing your data. I'll assume it's either Media Dynamics (which I don't have access to) or Nielsen. Nielsen's last "Total Audience" report estimates the average U.S. adult tuned to three hours and 41 minutes of live and/or time-shifted TV daily, but it doesn't note how much of that includes non-ad-supported TV sources. And those are U.S. estimates. And they are Nielsen's estimates.I can ask PQ to explain their calculations, but if you ask me, the definition of time-spent with media is somewhat in the eye of the beholder, because the numbers I cite above are "tuning," not necessarily consuming. Various observational studies, telephone coincidentals, etc. have shown they're not necessarily the same thing.

  • Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars by Joe Mandese (MediaDailyNews on 01/12/2022)

    @Ed Papazian: That must be Media Dynamics' or another source's estimates. It's not what PQ Media reports. According to PQ, the average American currently spends 10.67 hours daily using media, and only 46.6% of it is with ad-supported media. Globally, the figure is an average of 7.77 hours daily, with only 54.6% of it spent with ad-supported media.

  • Insurrection Inciter Who? by Joe Mandese (Red, White & Blog on 01/03/2022)

    Update via Washington Post:Former president Donald Trump has canceled the news conference he planned to hold on Jan. 6 to mark the first anniversary of the attack on the Capitol by a mob of his supporters.In a statement released Tuesday by his Save America PAC, Trump blamed the media and the bipartisan congressional committee that is investigating the attack. Trump’s lawyers are fighting the panel’s efforts to obtain his records. “In light of the total bias and dishonesty of the January 6th Unselect Committee of Democrats, two failed Republicans, and the Fake News Media, I am canceling the January 6th Press Conference at Mar-a-Lago on Thursday, and instead will discuss many of those important topics at my rally on Saturday, January 15th, in Arizona—It will be a big crowd!” Trump said.

  • I Was SO Wrong In 1996... by Gord Hotchkiss (Media Insider on 01/04/2022)

    Interesting recollection, Gord.I remember covering a press conference with P&G chair Ed Artzt at the end of the CASSIE intiative in 1996, and he predicted the internet would be a new form of CRM.You were both right.Do you have any predictions for Web3?

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