Tag results for "economy"
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions AboundAs trade tensions with China continue, a new report from GroupM's Busine ...
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory TooMagna Global becomes the second major agency forecasting unit to update i ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal StimulusCiting a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- Why GroupM's Wieser Is Feeling So StimulatedThe U.S. ad recovery is looking better with each new ad indust ...
- U.S. Ad Economy Contracts 7.3% In FebruaryThe U.S. ad economy contracted for the second consecutive month in Februar ...
- For Now, Expect Consumers To Save Stimulus Checks, Tax RefundsAmericans likely will feel more certain about the future, but it m ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's ImpactsThe operator of local TV stations announced a 5% force reduction. Politic ...
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In JanuaryAfter rebounding from the recession in August and expanding for the remaini ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of EarthquakeJapan, the third-largest ad economy in the world, fell 11.2% in 20 ...
- COVID-19 Changed The Advertising Playbook -- Now What?The past year offered a wealth of evidence of how brand messagi ...
- Report: Stimulus To Benefit Chain Restaurants, Tobacco SalesSales of tobacco should rise, given that usage is 21.4% for peop ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad ConsensusWith Dentsu weighing in as the last -- and most pessimistic ...
- CES: Young Streaming Players Philo, Pluto TV See Growth, But Uncertainty RemainsCheaper at-home TV streaming alternatives got a big boost last year, b ...
- Network Ad Spending To Rebound On Easy 2020 CompsThe bad news for U.S. network TV ad spending is it wi ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO SaysRacial sensitivity and brand safety were the focus of major changes ...
- 2020: Who Were The Big Media Winners And Losers?Comcast, Charter and Altice benefited from their broadband/digital businesses, especially in ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending GainThe U.S. ad economy turned in its best month so far th ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive AnalyticsSignals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- IPG's Roth: When Things Are Crazy, Clients Need Us More Than EverIn what is likely one of his swan-song performances before an investor ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving GrowthU.S. ad demand rose for the third consecutive month in October, albe ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even FasterU.S. ad and marketing spending will fall 7.1% this year to $494. ...
- Big Tech Lobbies Biden To End Trump's Immigration PoliciesCritics say the immigration policies make it more difficult for skilled worke ...
- GroupM's Wieser On The Upside Of A PandemicSignificant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Is It Too Early For Publishers To Ponder The Post-Pandemic Future?Pfizer's COVID-19 vaccine shows early promise in testing -- and it m ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 RecessionU.S. ad spending lagged the erosion of the U.S. economy going ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of GainsThe U.S. ad economy grew 2.7% in September -- its second consecuti ...
- Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.The economic fallout of COVID-19 is now projected to have a pronounc ...
