- CES: Young Streaming Players Philo, Pluto TV See Growth, But Uncertainty Remains
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Cheaper at-home TV streaming alternatives got a big boost last year, b ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it wi ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes ...
- 2020: Who Were The Big Media Winners And Losers?
TV Watch, Wayne Friedman - Monday, January 4, 2021
Comcast, Charter and Altice benefited from their broadband/digital businesses, especially in ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending Gain
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
The U.S. ad economy turned in its best month so far th ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- IPG's Roth: When Things Are Crazy, Clients Need Us More Than Ever
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
In what is likely one of his swan-song performances before an investor ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albe ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2020
U.S. ad and marketing spending will fall 7.1% this year to $494. ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled worke ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Is It Too Early For Publishers To Ponder The Post-Pandemic Future?
Publishing Insider, Rob Williams - Tuesday, November 10, 2020
Pfizer's COVID-19 vaccine shows early promise in testing -- and it m ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
MediaDailyNews, Joe Mandese - Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2020
The U.S. ad economy grew 2.7% in September -- its second consecuti ...
- Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
The economic fallout of COVID-19 is now projected to have a pronounc ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage Cited
Television News Daily, Wayne Friedman - Tuesday, September 29, 2020
Heavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing f ...
- Where Is Trump Conversion Therapy When We Need It?
MediaDailyNews, George Simpson - Thursday, September 24, 2020
I am so appalled when I read about (or actually meet) someo ...
- Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital Advertising
Digital News Daily, Tim Lardner - Thursday, September 24, 2020
As digital becomes the new battleground for brand-building, performance and political marketin ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing It
MediaDailyNews, Joe Mandese - Tuesday, September 22, 2020
Environmental angst is becoming so acute among American consumers that 59% n ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since March
MediaDailyNews, Joe Mandese - Monday, September 21, 2020
Big advertisers appear to be leading the recovery, as the top ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming Branding
MediaDailyNews, Joe Mandese - Friday, September 18, 2020
Monthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About Economy
Inside Performance, Laurie Sullivan - Wednesday, September 16, 2020
The feeling of doom continues to wane. About 56% of SMBs survey ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2020
IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook do ...
- Two Traits Will Get Companies, Brands Through COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
Organizations that foster a culture of innovation and curiosity find creative wa ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated Significantly
Research Intelligencer, Joe Mandese - Tuesday, September 15, 2020
While economic disruption moderated the rate of media cost inflation for advertise ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some Markets
MediaDailyNews, Joe Mandese - Monday, September 14, 2020
More encouraging news that ad demand is rebounding from its recent recessi ...
- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be bett ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A Whole
Media Insider, Maarten Albarda - Friday, September 4, 2020
Forecasters are looking to 2021 as the year of recovery, but t ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2020
PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenu ...