Tag results for "economy"
- Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.The economic fallout of COVID-19 is now projected to have a pronounced ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage CitedHeavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing for ...
- Where Is Trump Conversion Therapy When We Need It?I am so appalled when I read about (or actually meet) someone ...
- Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital AdvertisingAs digital becomes the new battleground for brand-building, performance and political marketing, ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing ItEnvironmental angst is becoming so acute among American consumers that 59% now ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since MarchBig advertisers appear to be leading the recovery, as the top 10 ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming BrandingMonthly U.S. ad-spending pacing has improved consistently since the ad recession began ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About EconomyThe feeling of doom continues to wane. About 56% of SMBs surveyed ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook down ...
- Two Traits Will Get Companies, Brands Through COVID-19 CrisisOrganizations that foster a culture of innovation and curiosity find creative ways ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated SignificantlyWhile economic disruption moderated the rate of media cost inflation for advertisers ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some MarketsMore encouraging news that ad demand is rebounding from its recent recession ...
- Why The American Dream May Be Another Casualty Of The Coronavirus PandemicOnly one in three now believe "young people today will be better ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A WholeForecasters are looking to 2021 as the year of recovery, but the ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues ...
- 'Buy-Side' Survey Projects U.S. Ad Spending Will Decline 8% This Year, Rise 5.3% Next YearAs of early August, advertisers and agency executives responsible for setting ad ...
- Economists' Outlook Dire As Congress Fails To Act On New Relief PackageFour out of five economists surveyed by the National Association for Business ...
- Google Search Data Challenges How People Trend Through COVID-19Search volume is a strong indicator of what people think and do, ...
- U.S. Advertising Falls 14% In July, Most Moderate Rate Of Erosion Since MarchThe erosion of U.S. ad spending continues to moderate, falling at its ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still SolidAlthough 70% of U.S. broadband households think the economy will take a ...
- U.S. Ad Economy Outpaces GDP During Q2 And First HalfThe U.S. Bureau of Economic Analysis reported that the U.S. ad economy ...
- Big 3 Agency Consensus: U.S., World Ad Economies Receding At 6.3% And 9.4%The U.S. and world ad economies will contract 6.3% and 9.4%, respectively, ...
- Ad Recession Begins To Moderate In June, Still Marks Fourth Consecutive Monthly DeclineAfter plummeting 31% in May, the U.S. ad market showed signs of ...
- Yelp Becomes Barometer For Health And Wealth Of Local Business EconomyPermanent closures for retail businesses skyrocketed in the last month. Of the ...
- Retail, Food Service Sales Rise In June, But Economists Aren't OptimisticThe rebound "may fizzle as stimulus money, unemployment benefits and tax refunds ...
- A Tale Of Two Madison Avenues: Ad Execs Signal Bifurcated Performance Vs. Brand ReboundIt was the best of quarters, it was the worst of quarters. ...
- Searches On Yelp For Black-Owned Businesses Rose Nearly 2000% Since MayYelp released its latest Economic Impact Report outlining the economy as people ...
- GroupM: 2020 Global Ad Total To Fall $70 Billion (11.8%)A year ago when the firm issued its first forecast for 2020, ...
- Sorry For The Bad NewsAs a marketer, part of your job is to meet the moment. ...
- Harvard Study Finds Rich Curtailing Spending, Costing Workers' JobsThe wealthy accounted for two-thirds of declines in credit card spending by ...
