- Deloitte, Bain Predict Weaker Holiday Growth
Marketing Daily, Sarah Mahoney - Thursday, September 12, 2024
New forecasts point to gains of around 3%, the slowest growth ...
- Consumers Increasingly Upbeat About The Economy
Marketing Daily, Sarah Mahoney - Wednesday, August 28, 2024
McKinsey reports that optimism about the strength of the U.S. economy jump ...
- Signals Show Stabilizing Ad Market Could Crumble
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 21, 2024
Prices seem to be improving, but consumer sentiment remains at an eight-mon ...
- President Biden Hosts Content Creators At The White House
MediaDailyNews, Colin Kirkland - Wednesday, August 14, 2024
White House officials met with content creators Wednesday to discuss issues ...
- Digital Economy To Reach $16.5T, Take 17% Of GDP By 2028
MediaDailyNews, Laurie Sullivan - Monday, August 12, 2024
The report, made public Monday by Forrester Research, ranks the top s ...
- Will Stock Market Crash Affect Media Buys?
MediaDailyNews, Laurie Sullivan - Monday, August 5, 2024
As global stock markets have plummeted over fears of a U.S. recessio ...
- Economic Data Predicts Uneven Growth
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 6, 2024
Consumer retail interest has begun to "sputter" despite an increase of activit ...
- Legacy TV Media Streamers A Focus As Fears Of Recession Loom
TV Watch, Wayne Friedman - Tuesday, August 6, 2024
Paramount Global and Warner Bros. Discovery followed the stock market Monday, wi ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- White House To Host First 'Creator Economy Conference'
MediaDailyNews, Colin Kirkland - Friday, June 28, 2024
The "Creator Economy Conference" will include high-profile social media personalities and indust ...
- Ad Market Expands For 14th Month In May, Signals Possible Deceleration
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
May's 1.9% increase in the U.S. ad market is the lowest ra ...
- Microsoft Estimates GAI Can Add $187B To Canadian Economy By 2030
MediaDailyNews, Laurie Sullivan - Tuesday, June 4, 2024
Google, Meta, and Microsoft have been spending money and time on studi ...
- Walgreens, Walmart, Target, Amazon Drop Prices
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, May 29, 2024
Walmart suffered an internal system failure in March that stopped price da ...
- TikTok Says It Leads Social In Product Discovery, Search
MediaDailyNews, Colin Kirkland - Monday, May 6, 2024
According to a study by Material and commissioned by TikTok, 61% ...
- Gen Z Spells It Out: They Like Email, Special Offers, But Worry About Economy
Email Insider, Ray Schultz - Thursday, April 25, 2024
Free postage and gifts are favored by Gen Z, Sheer ID report ...
- Publishers Clearing House Lays Off Numerous Staffers
Publishers Daily, Ray Schultz - Wednesday, April 24, 2024
The move follows an analysis of the company's operational realities. ...
- TikTok Fights Proposed Ban, Releases U.S. Economic Impact Report
MediaDailyNews, Colin Kirkland - Thursday, April 4, 2024
TikTok is building a case for itself as a benefit to t ...
- Magna Upgrades Again, Boosts Outlook On Strengthening Economic Indicators
MediaDailyNews, Joe Mandese - Thursday, March 28, 2024
The IPG Mediabrands unit increased this year's U.S. ad forecast nearly ...
- Ad Market Expands 10.4% In February
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
February was the 11th consecutive monthly expansion, and the first double-digit grow ...
- Wieser Revises '24 Upward, Again
Planning & Buying Insider, Joe Mandese - Monday, March 25, 2024
Wieser cites the continuing improvement of the U.S. economy, including an upwa ...
- Metrics Flatland: Email Senders Saw Tepid Growth In Some Areas Last Year
Email Insider, Ray Schultz - Wednesday, March 20, 2024
Although 2023 was a flat year in terms of retail email metric ...
- Kellogg's CEO Ripped For 'Let Them Eat Cereal' Comment
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, February 29, 2024
"This fool is making $4 million a year. Do you think he ...
- Getting Axed: Media Job Losses Rose 11% YoY In January
Publishing Insider, Ray Schultz - Monday, February 5, 2024
The news sector saw 528 positions cut, up from 30 in Decem ...
- It's The Partisan View Of The Economy, Stupid
Red, White & Blog, Joe Mandese - Thursday, January 25, 2024
"If your team is in power, you feel a little bit mo ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- Report: Comms Leaders Worry About Geopolitics, Polarization, Misinformation
Mediapsssst, Richard Whitman - Monday, January 22, 2024
A study by Stagwell's Harris Poll and communications trade association Page identifi ...
- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2024
The new report projects U.S. ad spending will expand 7.6% this yea ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- U.S. Debates Data Policy To Fix The Global Internet
MediaDailyNews, Laurie Sullivan - Monday, December 11, 2023
The White House will hold a series of sessions to determine ...
- Include/Exclude Political Ad Spend: How Do You Vote?
Red, White & Blog, Joe Mandese - Friday, December 8, 2023
After 35 years, Zenith has dropped political to provide a "more stab ...