- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions Abound
MediaDailyNews, Joe Mandese - Tuesday, April 13, 2021
As trade tensions with China continue, a new report from GroupM's Busine ...
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory Too
MediaDailyNews, Joe Mandese - Wednesday, March 31, 2021
Magna Global becomes the second major agency forecasting unit to update i ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
Citing a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- Why GroupM's Wieser Is Feeling So Stimulated
RTBlog, Joe Mandese - Monday, March 29, 2021
The U.S. ad recovery is looking better with each new ad indust ...
- U.S. Ad Economy Contracts 7.3% In February
MediaDailyNews, Joe Mandese - Monday, March 22, 2021
The U.S. ad economy contracted for the second consecutive month in Februar ...
- For Now, Expect Consumers To Save Stimulus Checks, Tax Refunds
Marketing Insider, James Flynn - Thursday, March 18, 2021
Americans likely will feel more certain about the future, but it m ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's Impacts
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
The operator of local TV stations announced a 5% force reduction. Politic ...
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In January
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
After rebounding from the recession in August and expanding for the remaini ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
Japan, the third-largest ad economy in the world, fell 11.2% in 20 ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messagi ...
- Report: Stimulus To Benefit Chain Restaurants, Tobacco Sales
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, February 17, 2021
Sales of tobacco should rise, given that usage is 21.4% for peop ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Anglo Media Markets Lost Nearly $8 Billion In 2020
Research Intelligencer, Joe Mandese - Thursday, February 4, 2021
The 2020 pandemic-influenced ad recession had a pronounced impact on all t ...
- Dour Dentsu Forecast Lowers U.S., Worldwide Ad Consensus
MediaDailyNews, Joe Mandese - Friday, January 29, 2021
With Dentsu weighing in as the last -- and most pessimistic ...
- CES: Young Streaming Players Philo, Pluto TV See Growth, But Uncertainty Remains
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Cheaper at-home TV streaming alternatives got a big boost last year, b ...
- Network Ad Spending To Rebound On Easy 2020 Comps
MediaDailyNews, Joe Mandese - Wednesday, January 6, 2021
The bad news for U.S. network TV ad spending is it wi ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO Says
Data & Programmatic Insider, Laurie Sullivan - Monday, January 4, 2021
Racial sensitivity and brand safety were the focus of major changes ...
- 2020: Who Were The Big Media Winners And Losers?
TV Watch, Wayne Friedman - Monday, January 4, 2021
Comcast, Charter and Altice benefited from their broadband/digital businesses, especially in ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending Gain
MediaDailyNews, Joe Mandese - Wednesday, December 23, 2020
The U.S. ad economy turned in its best month so far th ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 18, 2020
Signals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- IPG's Roth: When Things Are Crazy, Clients Need Us More Than Ever
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
In what is likely one of his swan-song performances before an investor ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021
MediaDailyNews, Joe Mandese - Wednesday, December 2, 2020
Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving Growth
MediaDailyNews, Joe Mandese - Wednesday, November 25, 2020
U.S. ad demand rose for the third consecutive month in October, albe ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even Faster
MediaDailyNews, Joe Mandese - Tuesday, November 24, 2020
U.S. ad and marketing spending will fall 7.1% this year to $494. ...
- Big Tech Lobbies Biden To End Trump's Immigration Policies
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 16, 2020
Critics say the immigration policies make it more difficult for skilled worke ...
- GroupM's Wieser On The Upside Of A Pandemic
MediaDailyNews, Joe Mandese - Tuesday, November 10, 2020
Significant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Is It Too Early For Publishers To Ponder The Post-Pandemic Future?
Publishing Insider, Rob Williams - Tuesday, November 10, 2020
Pfizer's COVID-19 vaccine shows early promise in testing -- and it m ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 Recession
MediaDailyNews, Joe Mandese - Friday, October 23, 2020
U.S. ad spending lagged the erosion of the U.S. economy going ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of Gains
MediaDailyNews, Joe Mandese - Tuesday, October 20, 2020
The U.S. ad economy grew 2.7% in September -- its second consecuti ...
- Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.
MediaDailyNews, Joe Mandese - Monday, October 5, 2020
The economic fallout of COVID-19 is now projected to have a pronounc ...