Tag results for "economy"
- Strong Consumer Confidence Bodes Well For Ad EconomyWhile concerns about the highly infectious Delta variant of the coronavirus ha ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During HolidaysConsumers plan to spend an average of $442 on themselves this holid ...
- Ad Expansion Slows In August On Tougher Comps, Smaller Advertisers Continue To Lead RecoveryThe expansion of the U.S. ad economy slowed to 17.% in Augu ...
- Marketer Optimism Hits Highest Point Since 2015, Delta Variant Signals New CrashA decline for the next quarter aligns with the rise of t ...
- Vanilla Sky -- And BeyondThink about the complex challenges those working for the rebirth of citi ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo MarketsEvidence is mounting that the global ad economy -- at least ...
- Ad Market Expands 43% In July, Smaller Categories Outpace Top 10July marks the fifth consecutive month of U.S. ad market expansion, a ...
- How Madison Avenue Attained Herd ImmunityJust a week after publishing our eighth upward revision in Madison Avenue ...
- Apple, Google, Facebook: Regulation Roller Coaster Could Lead To China-Like Moves In U.S."We're on the verge of having platforms and companies so powerful a ...
- Ad Market Grows 35.2% In June, Marks Fourth Consecutive Month Of ExpansionThe expansion also was led more by smaller advertisers than the bigges ...
- U.S. Ad Economy Continues Expansion In June, But Begins To ModerateThe U.S. ad economy continues to rebound from the COVID-19 recession, b ...
- Consumers Spending Habits During Inflation Could Create Turmoil For MarketersThis is why marketers may need to rethink the way they targ ...
- Study: Publishers See Global Economy As Biggest Future ChallengeMost foresee a decline in display advertising for the industry overall, b ...
- U.S. Ad Market Expands 50.3% In May, Smaller Ad Categories Surpass The Top 10The U.S. ad recovery continued in May, posting a 50.3% increase ov ...
- Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 YearsMagna now projects 15% U.S. advertising growth this year, to $259 billio ...
- Magna More Than Doubles U.S. Ad Growth Estimate For 2021On the heels of GroupM's update, IPG Mediabrands' Magna unit has mo ...
- B2B Big Bang: Spending Is Up In Key Expense Categories, American Express ReportsAd spending will rise by 4.1% in Q2, American Express and T ...
- Anglo Markets -- Especially U.S. -- Leading Global Ad RecoveryThe major Anglo markets -- and the U.S. in particular -- appe ...
- Are You Ready For Some Inflation?The good news is that coming out of a global pandemic, dema ...
- Record Number Of New Businesses Opening, As Many Turn Hobbies Into CompaniesMore new businesses opened in Q1 2021 than any time in t ...
- GroupM: China Now Accounts For 5% Of World's Biggest Marketers, But Tensions AboundAs trade tensions with China continue, a new report from GroupM's Busine ...
- Magna Boosts 2021 U.S. Ad Outlook, Moves 2020 Into Positive Territory TooMagna Global becomes the second major agency forecasting unit to update i ...
- GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal StimulusCiting a "healthier-than-expected recovery" of the U.S. economy, coupled with "the significa ...
- Why GroupM's Wieser Is Feeling So StimulatedThe U.S. ad recovery is looking better with each new ad indust ...
- U.S. Ad Economy Contracts 7.3% In FebruaryThe U.S. ad economy contracted for the second consecutive month in Februar ...
- For Now, Expect Consumers To Save Stimulus Checks, Tax RefundsAmericans likely will feel more certain about the future, but it m ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's ImpactsThe operator of local TV stations announced a 5% force reduction. Politic ...
- Five Steps Forward, One Step Back: U.S. Ad Economy Recedes 4.6% In JanuaryAfter rebounding from the recession in August and expanding for the remaini ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of EarthquakeJapan, the third-largest ad economy in the world, fell 11.2% in 20 ...
- COVID-19 Changed The Advertising Playbook -- Now What?The past year offered a wealth of evidence of how brand messagi ...
