Tag results for "economy"
- CES: Young Streaming Players Philo, Pluto TV See Growth, But Uncertainty RemainsCheaper at-home TV streaming alternatives got a big boost last year, b ...
- Network Ad Spending To Rebound On Easy 2020 CompsThe bad news for U.S. network TV ad spending is it wi ...
- Brand Safety, Cyber Security Will Catch Ad Industry By Surprise In '21, TAG CEO SaysRacial sensitivity and brand safety were the focus of major changes ...
- 2020: Who Were The Big Media Winners And Losers?Comcast, Charter and Altice benefited from their broadband/digital businesses, especially in ...
- November Turns In Best Ad Month Of The Year, Fourth Consecutive Spending GainThe U.S. ad economy turned in its best month so far th ...
- Microsoft Quietly Builds Economic Recovery Model To Support Digital Advertising, Predictive AnalyticsSignals include economic indicators of confirmed COVID-19 cases, the S&P 500, unemployme ...
- IPG's Roth: When Things Are Crazy, Clients Need Us More Than EverIn what is likely one of his swan-song performances before an investor ...
- Consensus Outlook Improves For 2020, Turns Positive For 2021Madison Avenue's outlook improved significantly with Tuesday's release of GroupM's year-end forecas ...
- Demand Climbs Just 0.7% In October, Top Ad Categories Driving GrowthU.S. ad demand rose for the third consecutive month in October, albe ...
- Total Marketing Spending Projected To Fall To Pre-2018 Levels, Ad Budgets Recede Even FasterU.S. ad and marketing spending will fall 7.1% this year to $494. ...
- Big Tech Lobbies Biden To End Trump's Immigration PoliciesCritics say the immigration policies make it more difficult for skilled worke ...
- GroupM's Wieser On The Upside Of A PandemicSignificant unintended benefits for marketers have been the adoption of "slow-walking" progra ...
- Is It Too Early For Publishers To Ponder The Post-Pandemic Future?Pfizer's COVID-19 vaccine shows early promise in testing -- and it m ...
- U.S. Ad Spending Lags GDP Heading In, Coming Out Of 2020 RecessionU.S. ad spending lagged the erosion of the U.S. economy going ...
- U.S. Ad Economy Expands Again In September, Second Consecutive Month Of GainsThe U.S. ad economy grew 2.7% in September -- its second consecuti ...
- Report Projects 2020 Media Price Deflation: -0.9% Worldwide; -3.4% In The U.S.The economic fallout of COVID-19 is now projected to have a pronounc ...
- News Networks Post 40%+ Q3 Gains: Election, Pandemic Coverage CitedHeavy interest in the election and COVID-19 drove Nielsen-measured prime-time viewing f ...
- Where Is Trump Conversion Therapy When We Need It?I am so appalled when I read about (or actually meet) someo ...
- Forget The Super Bowl -- Gear Up For The Most Competitive 3 Months In Digital AdvertisingAs digital becomes the new battleground for brand-building, performance and political marketin ...
- Americans Put Environment Ahead Of Economic Concerns, Say Brands Should Be Responsible For Addressing ItEnvironmental angst is becoming so acute among American consumers that 59% n ...
- U.S. Ad Economy Rises 5.9% In August, First Expansion Since MarchBig advertisers appear to be leading the recovery, as the top ...
- Ad Demand Continues To Improve Since Recession Began: Direct-Response Outperforming BrandingMonthly U.S. ad-spending pacing has improved consistently since the ad recession beg ...
- Borrell: Ad Budgets Restart As Small And Mid-Sized Businesses Feel Better About EconomyThe feeling of doom continues to wane. About 56% of SMBs survey ...
- Magna Reduces 2020 U.S. Ad Outlook Another Three-Tenths Of A Point: Now -4.6%IPG Mediabrands' Magna unit has revised its 2020 U.S. ad outlook do ...
- Two Traits Will Get Companies, Brands Through COVID-19 CrisisOrganizations that foster a culture of innovation and curiosity find creative wa ...
- Ad Inflation Continues, Despite Recession, Though It Has Moderated SignificantlyWhile economic disruption moderated the rate of media cost inflation for advertise ...
- GroupM: Global Ad Demand Improving, Turning 'Positive' In Some MarketsMore encouraging news that ad demand is rebounding from its recent recessi ...
- Why The American Dream May Be Another Casualty Of The Coronavirus PandemicOnly one in three now believe "young people today will be bett ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A WholeForecasters are looking to 2021 as the year of recovery, but t ...
- PwC Study: Global Media, Entertainment Revenues To Sink 5.6% in 2020PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenu ...
