Rob Williams
Member since November 2018Contact Rob- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
- Everyone's Using AI, Nobody Wants To Admit It And Consumers Just Want It To Be Good in
Research Intelligencer on
03/24/2026
Nearly half of marketers admit they have published AI-generated content without disclosing it and would happily do it again.
- AI Just Replaced Your Media Plan With Vibes, Chat Windows in
Research Intelligencer on
03/23/2026
Brands still close the sale, but AI gets the first date and sometimes picks the outfit.
- Chatbots Are Great Listeners. Maybe Too Great, Says Study On Synthetic Relationships in
Research Intelligencer on
03/20/2026
People who linger longer with chatbots reported higher loneliness, less interaction with actual humans and more signs of emotional dependence.
- Women's Sports Becomes The Hottest Media Buy In The Arena in
Research Intelligencer on
03/19/2026
U.S. viewership of women's sports has nearly tripled since 2020, driven by younger, affluent and highly digital fans who show up, stream games and buy merch.
- Shoppers Let AI Pick The Shoes But Not The Price Tag in
Research Intelligencer on
03/18/2026
About 38% of Americans say they have already completed a purchase directly inside ChatGPT.
- News Publishers Stay Calm, Carry On, Monetize Everything In Sight in
Research Intelligencer on
03/17/2026
Events, partnerships and content services now make up a significant portion of publisher revenue.
- Study Finds Social Channel Delivering 29% Of Results On 27% Of Spend in
Research Intelligencer on
03/16/2026
Publicis Media and Snap found that Snapchat may deliver conversions more efficiently than its rivals.
- Sports Fans Are Streaming, Scrolling And Occasionally Swearing At Their TVs in
Research Intelligencer on
03/13/2026
Fragmented sports media is creating headaches for fans and opportunities for advertisers.
- Americans Turn To Comfort Content As Stress Rises, Headlines Refuse To Chill in
Research Intelligencer on
03/12/2026
Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializing with friends or family or indulging in sensory escapes.
- Women Report Rising Stress Levels, Giving Brands Chance To Offer Real Solutions in
Research Intelligencer on
03/11/2026
Public conversations about gender equality have intensified again after dipping in 2023, and many women are absorbing a stream of troubling headlines along with everyday responsibilities.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Fascinating! I came for the AI slop discourse, and ended up staying for the emerging academic field of Ginsu economics.
- Omnicom Media: 32% Of You Are Skeptical I Even Wrote This Column
by
Joe Mandese
(Media 3.0 on
03/04/2026)
Great read. So the real question: when AI slop and AI sex collide, what does my AI shopping agent recommend next? Mushroom coffee, bitcoin, testosterone gummies and a set of Ginsu knives?
- 2025 Ends Flat, December Climbs Just 0.2%
by
Joe Mandese
(MediaDailyNews on
01/30/2026)
Interesting
- 2025 Ad Market Came In Like A Lion, Going Out Like A Lamb
by
Joe Mandese
(MediaDailyNews on
12/31/2025)
That's very interesting.
- Is It Smart To Turn All Sports Fans Into Sports Bettors?
by
Dave Morgan
(Media Insider on
10/30/2025)
Great column, Dave! Here’re my two cents, before I lose them betting on the Knicks. Sports gambling has always lived on the margins, but now that it’s mainstream, things have changed. What used to celebrate athletic talent, discipline and teamwork now glorifies the payout instead of the play. That’s a shame, when you consider the shared joys and heartbreaks that make sports one of the few things we still experience together.
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
by
Joe Mandese
(MediaPost Live on
06/18/2024)
AI can't write comedy, Google study suggestshttps://www.technologyreview.com/2024/06/17/1093740/what-happened-when-20-comedians-got-ai-to-write-their-routines/
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob