Sports fandom used to be simple. Turn
on the TV. Find the game. Yell at the referee. Repeat next Sunday.
Now fans need a streaming bundle, two passwords, a social feed and possibly a search party.
New research by Hub Entertainment Research on the evolution of sports media suggests the …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.