- FCC's Station Cap Decision: TV Jobs Vs. Cable Bills?
TV Watch, Wayne Friedman - Friday, October 9, 2026
Proponents of the move say it would give the biggest TV stati ...
- Aquila Poised To Cross Even More Media: Display, Audio, 'You Name It'
Planning & Buying Insider, Joe Mandese - Wednesday, September 30, 2026
The ANA's "cross-media" measurement service plans to expand beyond linear, CTV a ...
- Scope3 Renamed, Pivots From Carbon To Agentic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, September 28, 2026
Scope3, a company built to measure the carbon footprint of digital advertisin ...
- Pick One Streamer? Yes, But Your 'Default' Looms
Advanced TV Insider, Wayne Friedman - Wednesday, September 23, 2026
A study by Hub Entertainment finds that the 'default' platform - t ...
- Streamers' Fall TV Ad Spending Down 29%
Television News Daily, Wayne Friedman - Wednesday, September 23, 2026
Streaming platforms are pulling back in overall national TV spend and med ...
- Linear Reach Beats CTV Frequency For Scaling Performance TV
Media Insider, Dave Morgan - Thursday, September 17, 2026
There's a reason so many CTV advertisers today - particularly those th ...
- Production Outlook: Broadcast 'Resilient' Vs. Streaming, Cable
Television News Daily, Wayne Friedman - Thursday, September 10, 2026
From 2022-25, U.S.-produced linear "orders" fell 26% to 1,304 per year fr ...
- It's Not Just TV, It's The King Of All Media
TVBlog, Joe Mandese - Monday, August 31, 2026
That's right - after nearly two decades, Howard Stern will be ba ...
- Nielsen's Gauge: Beyond DASH, What Are We Missing?
TV Watch, Wayne Friedman - Thursday, August 27, 2026
The Gauge currently does not offer granular results when it comes ...
- Sports Incoming - Squeezing Out Prime-Time Scripted Shows?
TV Watch, Wayne Friedman - Monday, August 17, 2026
Live sports continues to gain a bigger foothold - and squeeze o ...
- Versant Sees Improved Ad Revenue Picture Following Comcast Split
Around the Net In Media, Ray Schultz - Thursday, August 6, 2026
Versant reported a 4% revenue decline YoY to $1.64 billion in i ...
- WBD Q2: 22% Ad Decline, Streaming Up 10%
Television News Daily, Wayne Friedman - Thursday, August 6, 2026
Overall, WBD saw 17% domestic linear audience declines for all its line ...
- America Once Gathered Around One Screen, But Now We Can't Even Agree On What To Stream
Research Intelligencer, Rob Williams - Tuesday, August 4, 2026
U.S.viewers didn't lose their appetite for great stories. They just started watchi ...
- Measurement Has Become Data Buffet And Marketers Need To Stop Grabbing Everything
Research Intelligencer, Rob Williams - Tuesday, July 28, 2026
Before advertisers and media buyers obsess over outcomes, they need to a ...
- Linear TV Enabler: Getting A Boost From Streaming Platforms
Advanced TV Insider, Wayne Friedman - Wednesday, July 22, 2026
Nearly 40% of linear audiences now access linear TV channels via so ...
- 'Creator' Content Now 26% Of Time Spent With TV/Video
Television News Daily, Wayne Friedman - Wednesday, July 22, 2026
Total daily time spent with all platforms is estimated at 6.7 hou ...
- Dark Money Gets Even Darker, SCOTUS Lifts Political Spending Limits
MediaDailyNews, Joe Mandese - Tuesday, June 30, 2026
In a 6-to-3 decision, the U.S. Supreme Court lifted the limits th ...
- Fox-Roku: What's Next - And For Fox One?
TV Watch, Wayne Friedman - Friday, June 19, 2026
Fox One may seem like a low-key effort to be in t ...
- Fox Is Making Agentic Transactions Real In The TV Ad World
Media Insider, Dave Morgan - Thursday, June 18, 2026
Adding agentic capabilities to digital media DSPs and SSPs is hard, b ...
- Fox-Roku Estimate: Third In Viewing, With 11% Share
Television News Daily, Wayne Friedman - Tuesday, June 16, 2026
Fox Corp. had been focused on maximizing its linear TV/broadcast-cable TV netwo ...
- The Fox-Roku Combo: Regulatory, OS, FAST Issues
TV Watch, Wayne Friedman - Tuesday, June 16, 2026
Is Fox Corp. now the major gatekeeper - in the way Comcas ...
- NBA Finals Tip Off With A Reminder That Broadcast TV Still Draws A Crowd
Research Intelligencer, Rob Williams - Wednesday, June 3, 2026
When millions of viewers gather simultaneously around a live sporting event, advertise ...
- FAST Growth Among Younger Audiences - How Far Can It Go?
TV Watch, Wayne Friedman - Tuesday, June 2, 2026
Can we drill down into all the overlapping behavioral and viewing tren ...
- Upfront Buzzwords Spike Interest: What Are The Real Meanings?
TV Watch, Wayne Friedman - Friday, May 15, 2026
Showing brands and advertisers that legacy TV media's linear TV business h ...
- Upfront Focus: Linear Unchanged, Shift To Social Video, CTV
Advanced TV Insider, Wayne Friedman - Wednesday, May 13, 2026
A recent iSpot study found 45.5% of respondents say business outcomes a ...
- NBC Upfront: New Prime-Time Shows, 'Outcome' Tools
Television News Daily, Wayne Friedman - Monday, May 11, 2026
As part of its upfront presentation Monday, NBCU announced it will sca ...
- Digital Video Spend Surges Past $80 Billion, Leaving Linear Behind
Research Intelligencer, Rob Williams - Thursday, May 7, 2026
Even in its "mature era," digital video is still expanding nearly 2 ...
- Linear Still Has Positive Brand ROI
Advanced TV Insider, Wayne Friedman - Wednesday, May 6, 2026
Linear TV is a cost-effective channel with extensive reach and long-term benefit ...
- Sports Teams Must Take A Holistic Approach To TV Advertising: Nielsen
Around the Net In Media, Ray Schultz - Wednesday, May 6, 2026
Sports teams advertising in today’s three-pillared television scene should take a holistic approa ...
- Paramount Q1 Ad Sales: -3%, Linear -6%
Television News Daily, Wayne Friedman - Monday, May 4, 2026
Paramount Skydance ad revenue slightly outperformed analysts' estimates for Q1. Traditional ...