- Nielsen, Wednesday, May 6, 2026 9:26 AM
Sports teams advertising in today’s three-pillared television scene should take a holistic approach where linear TV, free ad-supported TV
(FAST), and other ad-supported streaming (Non-FAST AVOD) are seen as a single, scalable ecosystem. Nielsen states in a new
guide. The guide explores the gap between the ways diverse audiences consume media and where many brands allocate ad
spend and how to close it. Read the whole story at Nielsen »