Tag results for "nielsen"
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen DeclinesBoosting its claim of Nielsen undercounting beginning in 2020, the VAB poin ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming RisesNBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million v ...
- Summer Prime-Time Broadcast TV Sees Ratings Tumble Just 5% So FarThe six-week summer period so far is averaging 3.14 million viewers f ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TVNetflix improved one percentage point to a 7% share -- the t ...
- Nielsen's New 'Gauge' Metric Shows Streaming Tops Broadcast For Viewers 2 And UpStreaming has a 26% share for total day usage of TV f ...
- New Nielsen Metric Finds Streaming 26% Of TV Viewing Time: Netflix, YouTube Tie For Largest ShareCable and broadcast still command 64% of viewing time on TV screen ...
- Live, Linear TV Viewing Erosion Impacts Promo SpendTotal impressions generated for TV's promo and advertising slipped 29% to 100 ...
- AVOD/Connected TV Ascendancy May Save Traditional TVAVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- MRC: Local TV Viewing/PUT Understated During Pandemic 1% To 4%Nielsen will work with the MRC to analyze what impact "zero-tuning household ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Climbing Out Of An Audience Liability HoleRestitution or recovery of audience liabilities is coming in many forms beyo ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'Nielsen, which recently reported $100 million in temporary cost savings related ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema OutlookThe cinema ad industry is preparing for a strong -- if n ...
- Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'David Zaslav also offered some updates on the new Discovery+ service's performan ...
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce ReductionsThe pandemic created a unique benefit to Nielsen's bottom line: $100 milli ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen DataThe Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing NowNielsen One -- a single currency for linear TV and streaming a ...
- VAB: Nielsen Improves Reach, Data EstimatesThe TV advertising trade group says Nielsen's return to maintaining its nation ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGsNielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Q1 Online Gambling Ad Spend Sharply Higher On Local TVThe online gambling on local TV advertising totaled $154 million in t ...
- Kantar Taps Ebiquity's Meyer, Nielsen's Lauinger As 'Domain Leaders'Jed Myer will oversee media products, while Susan Lauinger will oversee advertis ...
- Big Five Networks Down 12% In Prime-Time Season ViewersThe major five U.S. English-speaking networks are poised for another dismal yea ...
- Biden Ratings Lowest In Modern Presidential HistoryPresident Joe Biden's televised address to the joint session of Congress Wednesd ...
- ViacomCBS Adds Comscore For Linear National CurrencyThat option is now available in addition to the Nielsen national ...
- U.S. TV Time Viewed In Q1 Down 9%, More Declines ExpectedFrom March 15-April 18 of this year, average broadcast viewership had ...
- ABC Sees Slight Rise In Oscars Advertising, Viewing Down 58%While ABC's "93rd Academy Awards" witnessed a slight lift overall in nation ...
- Nielsen Starts Streaming Video Ratings Service For Platforms, DevicesThe new service measures "should be comparable to that of the metri ...
