- VAB Asks Nielsen To Submit To Immediate MRC Audit
Television News Daily, Wayne Friedman - Friday, April 16, 2021
The company believes the audit would help explain why there was ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement la ...
- Live Programs Steepen Same-Day Ratings Declines
Television News Daily, Wayne Friedman - Monday, April 12, 2021
Prime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadca ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Twitter's Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media Solutions
Digital News Daily, Karlene Lukovitz - Friday, April 9, 2021
Twitter's platform will now include Nielsen Media Impact and Nielsen Ad Inte ...
- Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting Audience
Digital News Daily, Karlene Lukovitz - Friday, April 9, 2021
Sun's assertions about Nielsen's local panel come as Nielsen is also faci ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming Rises
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
CBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is Priority
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Previously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV Ratings
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
Roughly eight to nine episodes have aired among the top 20 prime-ti ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
Television News Daily, Wayne Friedman - Monday, March 29, 2021
The average unit rate in 2020 was $4.99 million, and there we ...
- First Half Of March Madness Down 18% From 2019
Television News Daily, Wayne Friedman - Friday, March 26, 2021
CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not ...
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Three TV networks will witness an eye-popping 100% increase in sports-rights fe ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
The awards show, hosted by Comedy Central's Trevor Noah, posted a b ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Oprah's Harry And Meghan Interview Pulls 17.1M Viewers
Digital News Daily, Karlene Lukovitz - Monday, March 8, 2021
The headline-making interview drew the largest prime-time audience for any entertainment speci ...
- CBS' Oprah Interview Strikes Gold: Meghan And Harry Special Draws 17.1M Viewers
Television News Daily, Wayne Friedman - Monday, March 8, 2021
CBS' "Oprah With Meghan And Harry" is the largest prime-time entertainment speci ...
- Nielsen Gets Higher Rating, On Wall Street
MediaDailyNews, Joe Mandese - Thursday, March 4, 2021
Citing "a renewed focus on measurement" in the wake of Google's decisi ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV Footprint
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
Combining Nielsen's dynamic ad insertion and ACR tech with Roku's ad te ...
- Golden Globes Ratings Plunge 60% In Early Numbers
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
Preliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18 ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- Nielsen: Podcast Listeners Are Extremely Diverse, Highly Inclined To Act On Ads
Digital News Daily, Karlene Lukovitz - Thursday, February 25, 2021
The podcast audience is more ethnically diverse than the U.S. population ...
- Nielsen Reports $35M Q4 Profit, Narrows Full-Year Loss
Digital News Daily, Karlene Lukovitz - Thursday, February 25, 2021
Q4 revenues declined 1%, but net income came in at $35 millio ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messagi ...
- Race For TV News Viewers Tightens
Television News Daily, Wayne Friedman - Wednesday, February 24, 2021
From the beginning of the year through Feb. 19, MSNBC held ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad Deals
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
Impressions offer much more granularity than ratings, which could add back anywhe ...