Tag results for "nielsen"
- Gracenote's New Mobile Product Adds User Behavior InfoNielsen's Gracenote is offering a new analytics product for more extensive viewership ...
- Telaria Integrates Nielsen Digital Ad Ratings Into PlatformTelaria says that by incorporating DAR, the company hopes to "accelerate TV-like ...
- Nielsen Rallies On News Of New Takeover ScenariosShares of Nielsen stock rallied a bit on Monday on news that ...
- Share Of TV Channels Tuned Drops To 7%The share of TV channels tuned by the average American household has ...
- Live Time-Shifted TV Remains Largest Part Of Adult ViewingNielsen's Q1 Total Audience Report says U.S. adults spent more time consuming ...
- Nielsen Gets Hammered On Wall Street, Downgraded To 'Market Perform'Citing the "deceleration" of Nielsen's marketing research business and the retirement of ...
- Most B2C Marketers Lack Confidence In Their Budgets: Nielsen StudyNielsen finds that most firms change their budgets at least a couple ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, SnapchatNielsen this morning announced a deal to license its "premium audience segments" ...
- Streaming Audio Helping Offset Album Sales DeclinesRecord labels are seeing the highest revenues in more than a decade, ...
- Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video AdsThe new tool combines linear TV, over-the-top video, connected TV, desktop and ...
- Nielsen Sets A New ToneTwo weeks ago I attended Nielsen's annual Consumer 360 conference in D.C. ...
- Nielsen, FreeWheel To Measure OTT And VOD ViewingNielsen and FreeWheel, the video advertising platform owned by Comcast, will expand ...
- Home-Based Streaming Climbs, Multiple Device Ownership GrowsPer Nielsen, 34% of all persons ages two and older had at ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative ImpactNews, even politically charged or "negative" coverage, has little negative impact on ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertisers ...
- Is Email An Also-Ran? CMOs Rank It As No. 4 Digital ChannelEmail is seen as highly important by almost 60% of top marketing ...
- Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor SentimentAsserting that investor sentiment toward Nielsen is "overly negative at this point ...
- Spanish-Language Stations Call Foul In Nielsen Removal Of Hispanic Households From LA Radio SampleIn a demonstration of how volatile audience measurement can be, the removal ...
- Younger TV Viewers Are Big Out-Of-Home TV WatchersYoung viewers using new technology to get their media in different ways ...
- Nielsen Digital Content Ratings To Incorporate Xumo ViewershipXumo, which is primarily available through smart TVs manufactured by companies like ...
- Nielsen Adds YouTube TV To Local RatingsYouTube TV had been added to Nielsen's national audience ratings through the ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TVThe company says the metric will first be available via monthly reports, ...
- Turner President: 'It's Time To Retire Nielsen Television Metric'"The time is now-this upfront-for advertisers to change how they think about ...
- Trump Claims 91% Fake News Coverage - Where's The Math?Even adding up other cable TV network news' programming sources, it would ...
- Streaming Usage Rises, Especially With NewsIn the not-too-distant past, most people would save local news viewing for ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connected ...
- Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%Revenue was up 5.5% to $1.6 billion, and Watch's audience measurement of ...
- Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'An analysis of Americans' time spent with major digital platforms supports continued ...
- Activision Taps Nielsen To Measure Brand Investments In EsportsThe measurement company "will measure brand exposure in esports events representing a ...
- Facebook's Erosion Continues: Loses Share Of Consumer Time Spent With DigitalFacebook's share of consumer time continues to erode, according to a Pivotal ...
