- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- March TV Viewing: YouTube And Netflix Post More Gains, Streaming Up 12%
Television News Daily, Wayne Friedman - Tuesday, April 16, 2024
YouTube, Netflix, and Hulu posted viewing gains in March vs. February contributi ...
- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- NCAA Women's Rematch Earns Record 12.3M Viewers
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
The rematch game between Iowa and LSU became the most-watched women's basketba ...
- Digital Media Remain Popular Amid Loss Of Identifiers
Research Intelligencer, Robert Williams - Tuesday, April 2, 2024
Traditional digital channels will outpace connected television and streaming going into t ...
- March Madness Has Best Viewing Ever Through First 5 Days, Averaging 9M
Television News Daily, Wayne Friedman - Monday, March 25, 2024
NCAA "March Madness" averaged 9.0 million viewers across CBS, TBS, TNT a ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Getting To Biden's 'Hero' State: Is Performance Everything?
TV Watch, Wayne Friedman - Tuesday, March 12, 2024
It's all about performance -- at least according to many analysts. ...
- Oscars Deliver Highest Viewing In 4 Years
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19 ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Total TV Viewing Hits 4-Year High In January
Television News Daily, Wayne Friedman - Tuesday, February 20, 2024
Boosted by ever stronger streaming viewing, Nielsen says total TV viewing climb ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...
- Alt Currency Race: Why It's Time For A Pit Stop
Planning & Buying Insider, Matthew Kramer - Thursday, February 1, 2024
"The best way to avoid an accident is to know your surroundings ...
- NFL Conference Championships: NFC +20%; AFC +17%
Television News Daily, Wayne Friedman - Tuesday, January 30, 2024
The NFC Championship game this past weekend was up 20% to 56 ...
- 2023 Streaming Viewing Up 24%, Strike-Affected Originals Sink 32%
Television News Daily, Wayne Friedman - Monday, January 29, 2024
While streaming audience viewing continues to grow, top-ten original program viewing declin ...
- Divisional Playoff Scores Record 50.4M Viewers For NFL
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Sunday's playoff game reached 50.4 million viewers -- the largest NFL audien ...
- NFL Wild Card Game Delivers Record 2.8M Peacock Sign-Ups
Television News Daily, Wayne Friedman - Thursday, January 25, 2024
No other singular programming event has resulted in as many sign-ups f ...
- Supplier Of The Year: OpenAP
Agency of the Year, Joe Mandese - Tuesday, January 23, 2024
While some award-winners tackled the two biggest media challenges facing advertisers ...
- Nielsen: Broadcast, Cable Continue Downward Trend In December
Television News Daily, Wayne Friedman - Tuesday, January 16, 2024
Broadcast TV was down 4.3% in December vs. November, and its sha ...
- NFL Playoff Game On Peacock Hits Streaming Record With 23M Viewers
Television News Daily, Wayne Friedman - Monday, January 15, 2024
The first exclusively live NFL playoff game on NBCU's Peacock on Sund ...
- Not All On-Air Talent, NFL Players Are Journalists - Go Figure
TV Watch, Wayne Friedman - Wednesday, January 10, 2024
Someone at ESPN trying to sabotage one of its own shows? Soun ...
- Total November TV Ad Volume Sinks, But Streaming Grows
Television News Daily, Wayne Friedman - Wednesday, January 3, 2024
Total linear/CTV ad inventory was down 5% in November vs. a ye ...
- Amazon Prime Video's 'TNF' Sees Strong Growth Among Young, Female Viewers
Television News Daily, Wayne Friedman - Tuesday, January 2, 2024
For its entire 13-game schedule, total Nielsen-measured "TNF" viewership was up 2 ...
- NFL Regular Season At 16 Weeks: Up 10%
Television News Daily, Wayne Friedman - Friday, December 29, 2023
The NFL's average regular 32-season game is up 10% to 17.9 milli ...
- November TV-Streaming Viewership Highest Since January 2023
Television News Daily, Wayne Friedman - Tuesday, December 19, 2023
Although the writers' and actors' strike plagued broadcast TV platforms for mo ...
- 'NBA Cup' Game Scores Big With 4.6M Viewers, November Ads Up 26%
Television News Daily, Wayne Friedman - Tuesday, December 12, 2023
The NBA's first "In-Season Tournament' final for its inaugural "NBA Cup" earn ...
- NewsNation, CW Post Lowest Viewing Of GOP Presidential Debates
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
NewsNation and The CW pulled in 4.1 million Nielsen-measured average minute viewe ...
- Cable TV News November Viewing Sinks 19%, National TV Ads Down 9%
Television News Daily, Wayne Friedman - Friday, December 1, 2023
Cable TV news networks were down 19% overall to a collective 3 ...