Tag results for "nielsen"
- TV Still Strong In Auto Ad Metrics, Social Media Even BetterTV scores highest in ad recall, but adding social media to the ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- Nielsen To Begin Measuring Audio Diaries MonthlyNielsen on Monday announced plans to begin measuring all audio diary markets ...
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad RatingsLeveraging its role as an ad "currency" provider, Nielsen this morning unveiled ...
- Sling TV Signs With NielsenSling will be measured by Nielsen's Digital Ad Ratings for measuring targeted ...
- Spotify Adds Nielsen Brand Effect Support To Ad-Supported TierNielsen will work with Spotify to measure brand resonance and lift among ...
- Nielsen Stock Up, Considers Sale Of Buy UnitNielsen is mulling strategic options for its "Buy" segment, its data service ...
- Millennials Prefer News On Digital Platforms, Trail Older DemosMillennials consume much less news overall -- 146 hours of news a ...
- More TV Homes - Nearly 120M -- Tune Into Fall SeasonAlso for the new TV season, total TV persons in those homes ...
- Gracenote's New Mobile Product Adds User Behavior InfoNielsen's Gracenote is offering a new analytics product for more extensive viewership ...
- Telaria Integrates Nielsen Digital Ad Ratings Into PlatformTelaria says that by incorporating DAR, the company hopes to "accelerate TV-like ...
- Nielsen Rallies On News Of New Takeover ScenariosShares of Nielsen stock rallied a bit on Monday on news that ...
- Share Of TV Channels Tuned Drops To 7%The share of TV channels tuned by the average American household has ...
- Live Time-Shifted TV Remains Largest Part Of Adult ViewingNielsen's Q1 Total Audience Report says U.S. adults spent more time consuming ...
- Nielsen Gets Hammered On Wall Street, Downgraded To 'Market Perform'Citing the "deceleration" of Nielsen's marketing research business and the retirement of ...
- Most B2C Marketers Lack Confidence In Their Budgets: Nielsen StudyNielsen finds that most firms change their budgets at least a couple ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, SnapchatNielsen this morning announced a deal to license its "premium audience segments" ...
- Streaming Audio Helping Offset Album Sales DeclinesRecord labels are seeing the highest revenues in more than a decade, ...
- Nielsen Catalina Solutions To Launch Tool To Measure In-Store Sales Based On Video AdsThe new tool combines linear TV, over-the-top video, connected TV, desktop and ...
- Nielsen Sets A New ToneTwo weeks ago I attended Nielsen's annual Consumer 360 conference in D.C. ...
- Nielsen, FreeWheel To Measure OTT And VOD ViewingNielsen and FreeWheel, the video advertising platform owned by Comcast, will expand ...
- Home-Based Streaming Climbs, Multiple Device Ownership GrowsPer Nielsen, 34% of all persons ages two and older had at ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative ImpactNews, even politically charged or "negative" coverage, has little negative impact on ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertisers ...
- Is Email An Also-Ran? CMOs Rank It As No. 4 Digital ChannelEmail is seen as highly important by almost 60% of top marketing ...
- Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor SentimentAsserting that investor sentiment toward Nielsen is "overly negative at this point ...
- Spanish-Language Stations Call Foul In Nielsen Removal Of Hispanic Households From LA Radio SampleIn a demonstration of how volatile audience measurement can be, the removal ...
- Younger TV Viewers Are Big Out-Of-Home TV WatchersYoung viewers using new technology to get their media in different ways ...
- Nielsen Digital Content Ratings To Incorporate Xumo ViewershipXumo, which is primarily available through smart TVs manufactured by companies like ...
- Nielsen Adds YouTube TV To Local RatingsYouTube TV had been added to Nielsen's national audience ratings through the ...
