Tag results for "nielsen"
- MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not RenderingA year-and-a-half after the advertising and mobile media industry moved to a ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote ContentGracenote claims the new data will go deeper, helping pay TV providers, ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media ...
- Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer IntentNielsen is projecting "billions of dollars in sales" for legal cannabis and ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Nielsen ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 MarketsThe platform allows cross-platform analyses for local TV and radio, both separately ...
- Licensed Shows Dominate Netflix ViewingNielsen's SVOD content ratings found that of the top 20 most-watched shows ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Supreme Court Weighs Citizenship QuestionThe Supreme Court's conservative judges appear inclined to allow the Department of ...
- Podcasts Move The Needle On Key Ad MetricsNielsen found that podcast ads have been successful in driving key business ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question"All available evidence confirms that the citizenship question will impair the accuracy ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People LearningAt a time when much of the industry is moving toward AI ...
- Recommendations, Algorithms Influence Consumer Streaming ViewershipBrowsing menus and algorithms were more effective promotional tools than traditional ads. ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental ReachWhen it comes to video advertising, TV is still king, but digital ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad TargetingNielsen's data, combined with first-party data and other sources, will allow for ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 ViewersSteepening double-digit percentage declines for linear TV continued in January. ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's TotalCBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's ...
- Tuesday's State Of The Union Address Ranks As 7th Most-WatchedThe combined live television network audience of the President's State of the ...
- Traditional TV Super Bowl Viewing Takes A HitNielsen says traditional TV viewing came in at 98.2 million viewers -- ...
- Nielsen May Go Private, Again: Equity Firms Eye BidNielsen, which started as a privately held company that went public, then ...
- Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data PointsComscore has renewed another major contract with 40 NBC and Telemundo TV ...
- CBS Strikes Deal With Nielsen, Ending 2-Week ImpasseAlmost two weeks after its Nielsen deal expired, CBS Corp. and the ...
- Comscore Posts Strong Stock Market Gains, Re-Signs NexstarRe-signing Nexstar includes digital media data and a new Comscore cross-platform service. ...
- 'Oval Office' Prime-Time Address Highest-Rated In A DecadeThe President's prime-time Oval Office address and a rebuttal by the Democratic ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership ClaimNielsen says that over the first week of availability, Bird Box's unduplicated ...
- CBS, Nielsen Hit StalemateA world without Nielsen ratings? CBS, in theory, might be tempting that ...
