Tag results for "nielsen"
- Streaming Now Accounts For 25% Of U.S. TV UsageStreaming's share was just 19% in Q4 2019. Though seeing some erosion ...
- Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines ExpectedNielsen Holdings witnessed revenues sinking 8% to $1.5 billion in Q2, in ...
- National TV Advertising Market Trims Losses To 9% In JuneNetworks aired the least original shows in over a decade, Standard Media ...
- Baseball Scores Big Opening Weekend For National TV, RSNs; Geico, Bud Light Top AdvertisersMajor League Baseball scored strong results for both national TV and regional ...
- Racial Injustice Protests Score High Nielsen RatingsA multitude of consumer research has already established that a majority of ...
- ESPN Posts Record Opening Night Baseball In Shortened SeasonThe opener pulled in the best TV ratings for a regular-season game ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's MaddenThe effort is intended to use Nielsen's smart TV viewership data to ...
- U.S. Streaming Minutes Up 85% From Late March Through Early JuneStreaming minutes increased 131% in late March/early April vs. the same period ...
- TV Network Execs Upset Over Delay Of OOH Integration Into National TV Nielsen MetricTV network sales execs are up in arms over Nielsen's announcement that ...
- Broadcast Nets' Summertime Viewing Sinks With Double-Digit Declines, But Univision Sees GrowthThis is the first time Univision has led in 18-34 viewers for ...
- Nielsen Retracts Decision To Delay Out-Of-Home Viewing In National TV MeasureNielsen has reversed its decision on out-of-home viewing and will go ahead ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven LinearThe solution is designed to streamline planners' use of first-party data across ...
- Top Game, Reality Shows Climb In Viewership This Summer Vs. Losses A Year AgoThe four top returning game shows and one reality competition series with ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year AgoSome returning TV franchises -- golf, NASCAR, and horse racing -- have ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The HelmNicole Pike left Nielsen in mid-June to take up a position at ...
- Vive La Difference: How Consumer Sentiment Has Changed Post-PandemicNielsen has published a unique, interesting analysis of shifting consumer sentiment following ...
- Nielsen Finally Receives Accreditation For Demo Data In Many Local Markets, Sort OfMore than four years after Nielsen lost accreditation for the demographic audience ...
- Another Down Broadcast TV Year: Only 15 Of 133 Shows Improved In 2019-2020Two big gainers were top-rated "Sunday Night Football" on NBC and "Thursday ...
- Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID LevelsAs states begin to re-open, Nielsen says traditional TV viewing has drifted ...
- Nielsen: How Brands Can Prepare For Second-Half Year DeclinesA reduction in COVID-19-themed messaging could act as a barometer for how ...
- COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative UnitsThe number of COVID-19-related TV ad creatives airing on national TV and ...
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing GainsA number of mid-size and small, locally based digital networks have seen ...
- Prime-Time TV Season Ends Down 5%, Fox Leads Among 18-49 ViewersFor CBS, NBC, ABC, and Fox, total average prime-time viewing is down ...
- Streaming, TV Usage Still Strong Vs. 2019, But SlippingStreaming of TV content is still posting at levels nearly double vs. ...
- Linear TV Kids Viewing Still Down During COVID-19 Stay-At-HomeLinear TV viewing for kids 2-11 dropped 8% for national kids TV ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff DelayedNielsen witnessed stability from its traditional media ratings business in Q1, but ...
- Linear TV Grows Without Sports, Netflix Also HigherNielsen says the streaming share of TV viewing is now at 24% ...
- COVID-19 Creeps Into Tweets About TV ShowsNielsen found that audiences identified as "heavy sports viewers" are finding other ...
- Nielsen Product Chief Describes Pandemic As Unprecedented Media 'Lab,' Long-Term Impact UnclearCharacterizing the pandemic as a "lab scenario" for the media industry, Nielsen's ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics to ...
