Tag results for "nielsen"
- Nielsen: Local TV News Viewing Rising Due To COVID-19Viewership in the top 25 markets rose 7% overall among those 2 ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle AndreasNielsen recently began rolling out TV audience ratings based on viewers' political ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime OpportunityThe industry can now capitalize on consumers' desire to be more connected, ...
- Number Of TV Channels Received By U.S. Households Falls DramaticallyFor only the second time since Nielsen has been reporting data illustrating ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger MoveThese days, everyone is on a quest to make data-driven marketing decisions. ...
- Nielsen: 19% Of OTT Homes' TV Time Spent On StreamingNetflix continued to lead time share, at 31%, followed by YouTube (21%), ...
- Nielsen Reveals 646,000 Program UniverseIn a finding that makes John Malone's apocryphal "500 channel universe" seem ...
- Nielsen Taps Eric Bosco As Chief Product Officer, Global MediaBosco, who served as head of ad products for AOL and as ...
- Super Bowl TV Ads: What Is the Value Of Online Views?Growing digital media extensions can amortize the now $5.5 million price tag ...
- IPG Mediabrands Signs Up For Nielsen Podcast Service, Signaling Milestone As An Ad MediumIn a sign of the maturation of podcasting as an advertising medium, ...
- CBS' 'Grammy' TV Viewing Down 6%, National Ad TV Revenues UpCBS's "Grammy Awards" this year sank to a new low in traditional ...
- WarnerMedia Entertainment Taps Idell As Research ChiefCheryl Idell will oversee the "functional" areas of research across WarnerMedia Entertainment: ...
- Nielsen's Addressable TV Test Adds TV Network GroupsExpanding an addressable TV platform beta test, Nielsen has added major TV ...
- NFL 2019 Regular-Season Games Grow 5%, NBC's 'SNF' Averages 20 Million ViewersRegular-season NFL football posted a strong 5% year-over-year viewership gain for all ...
- 2019-20: TV Time-Shifted Viewing Holds Steady, Average Viewing Per Show DeclinesAlthough time-shifted viewing for traditional TV networks continues to show slight growth, ...
- What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?Folks would be up in arms. Yet how come most yawn when ...
- Nielsen CFO/COO Resigns, Planned Split of Businesses ContinuesFollowing news of its plan to split into two businesses, Nielsen announced ...
- NFL At 15 Weeks -- Viewership Climbs 6%, Ad Revenues GrowSeason-to-date TV ratings have inched up 6% (from 5% the week before), ...
- Nielsen Sells Music Unit To Valence Media, Owner Of Billboard-The Hollywood ReporterNielsen is selling its music data unit Nielsen Music to Valence Media, ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- 'The Irishman' Pulls 17M Unique U.S. Views On Netflix In First Five DaysThe pricey, three-plus-hours original movie also pulled an average minute audience of ...
- 'The Irishman' Pulls 13.2 Million Nielsen Viewers Through Five Days"The Irishman" -- Netflix's biggest end-of-the-year effort -- took in 13.2 million ...
- CBS Scores Half The Top 10 Shows Of New SeasonCBS' "All Rise" is averaging 7.0 million viewers in prime time, followed ...
- Nielsen Global Connect Taps IBM's Woods As CMOJacqueline Woods will lead marketing for the newly split off, publicly traded ...
- YouTube Integrates Nielsen TV Data Into Google Reach PlannerPlanners can now use the tool to compare reach and frequency estimates ...
- Impeachment Hearings Day 4: Sonderland Testimony Lifts TV RatingsDaytime TV coverage of day four of the impeachment hearings rose a ...
- Nielsen: Time Spent With TV Eroding Faster For Men Than WomenWhile total time spent with TV has been eroding for all Americans, ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL MarketersLooking at all regular-season games on five networks, the average Nielsen viewership ...
- First Day Of Public Impeachment Hearings Delivers 13.8 Million ViewersThe first public hearing of the 2019 Presidential Impeachment Inquiry generated an ...
- ABC To Stop Releasing Live Program/Same Day TV Viewing DataABC will only release viewing data for three-, seven-, or 35-day time-shifted ...
