- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing Down
Television News Daily, Wayne Friedman - Thursday, May 19, 2022
Streaming has now grown more than four share percentage points from ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
TV Watch, Wayne Friedman - Thursday, May 19, 2022
Fox made a crucial change by not releasing its fall programming schedu ...
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' Economy
Television News Daily, Wayne Friedman - Wednesday, May 18, 2022
Although Paramount Global is seeing a weak scatter market, significant media dolla ...
- Important Considerations For Marketers Heading Into The 2022 Upfronts
MediaDailyNews, Colin Linggo - Thursday, May 12, 2022
With all major media companies investing heavily in their streaming services, it ...
- 4A's Call For Transparency In Measurement Currency Methodologies
MAD, Ashwini Karandikar - Friday, May 6, 2022
Marketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' Marketplace
MediaDailyNews, Joe Mandese - Friday, May 6, 2022
The study comes as a perfect storm of developments have led ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With Nielsen
Television News Daily, Wayne Friedman - Friday, April 29, 2022
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Nielsen Strikes Smart TV Data Deal With Vizio
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Nielsen has struck a deal with Vizio to add data from Vizio ...
- Roku Adds Measurement Partners For Media-Mix Modeling
Television News Daily, Wayne Friedman - Monday, April 25, 2022
Roku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New High
Video Insider, Karlene Lukovitz - Tuesday, April 26, 2022
Smaller, specialty streamers continued to edge up in share of overall streami ...
- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets
MediaDailyNews, Joe Mandese - Friday, April 22, 2022
"This enhanced monitoring program is now underway, and will be continued in ...
- Streaming Climbs To Near 30% Share Of All Total Day Viewing
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
Streaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' Deals
MediaDailyNews, Joe Mandese - Tuesday, April 19, 2022
The agency said it plans to utilize "two to three" alternate currenci ...
- In Days Of Old, TV Ratings Stories Tried To Keep It Simple
TVBlog, Adam Buckman - Tuesday, April 19, 2022
For ordinary people, the only audience measurement they can understand is basical ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox Simulcast
Television News Daily, Wayne Friedman - Sunday, April 17, 2022
This is the third time in four years that a spring profession ...
- An Inconvenient Truth
MediaDailyNews, Tony Jarvis - Friday, April 15, 2022
The final day of the ARF conference highlighted the meaninglessness of audien ...
- Garbage In, Garbage Out
MediaDailyNews, Joe Mandese - Thursday, April 14, 2022
"Alternative currency is not just a question of research and methodology. It ...
- CBS' 'Masters,' With Tiger Woods, Returns To High Pre-Pandemic Viewing Levels
Television News Daily, Wayne Friedman - Wednesday, April 13, 2022
The final round of "The Masters" with Tiger Woods scored 10.2 milli ...
- Obit: Nielsen TV Ratings Stories, Dead At 72
TVBlog, Joe Mandese - Thursday, April 14, 2022
"I was thinking the other day that ratings stories don't mean ve ...
- MSNBC's 'Rachel Maddow' Show Trimmed Back To Weekly
Television News Daily, Wayne Friedman - Tuesday, April 12, 2022
Starting in May, Rachel Maddow, host of the MSNBC prime-time show th ...
- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV Devices
Television News Daily, Wayne Friedman - Friday, April 8, 2022
In Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- AVODs Now Account For 25% Of Streaming Consumption
Advanced TV Insider, Karlene Lukovitz - Friday, April 8, 2022
AVODs are also attracting more diverse audiences than both traditional TV a ...
- Streaming Adoption Grows As Video Programming Choices Multiply
Research Intelligencer, Rob Williams - Thursday, April 7, 2022
The number of program titles on U.S. traditional TV and streaming servic ...
- 'Grammy Awards' Viewing Up 4%, CBS Estimates
Television News Daily, Wayne Friedman - Monday, April 4, 2022
The network recorded 8.93 million Nielsen "fast national"-measured viewers, not including out-of-ho ...
- NCAA Gets Really 'Mad,' Surges 24%
Television News Daily, Wayne Friedman - Thursday, March 31, 2022
This year, four games have exceeded 10 million viewers, vs. none la ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B Sellout
MediaDailyNews, Nicholas Schiavone - Thursday, March 31, 2022
Technically, the most Nielsen can determine is whether a TV set ...
- Nielsen Agrees To $16B Buyout Deal From Private Equity Consortium
MediaDailyNews, Wayne Friedman - Tuesday, March 29, 2022
Nielsen Holdings has agreed to be acquired by a private equity consorti ...