Tag results for "nielsen"
- Supreme Court Weighs Citizenship QuestionThe Supreme Court's conservative judges appear inclined to allow the Department of ...
- Podcasts Move The Needle On Key Ad MetricsNielsen found that podcast ads have been successful in driving key business ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question"All available evidence confirms that the citizenship question will impair the accuracy ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People LearningAt a time when much of the industry is moving toward AI ...
- Recommendations, Algorithms Influence Consumer Streaming ViewershipBrowsing menus and algorithms were more effective promotional tools than traditional ads. ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental ReachWhen it comes to video advertising, TV is still king, but digital ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad TargetingNielsen's data, combined with first-party data and other sources, will allow for ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 ViewersSteepening double-digit percentage declines for linear TV continued in January. ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's TotalCBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's ...
- Tuesday's State Of The Union Address Ranks As 7th Most-WatchedThe combined live television network audience of the President's State of the ...
- Traditional TV Super Bowl Viewing Takes A HitNielsen says traditional TV viewing came in at 98.2 million viewers -- ...
- Nielsen May Go Private, Again: Equity Firms Eye BidNielsen, which started as a privately held company that went public, then ...
- Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data PointsComscore has renewed another major contract with 40 NBC and Telemundo TV ...
- CBS Strikes Deal With Nielsen, Ending 2-Week ImpasseAlmost two weeks after its Nielsen deal expired, CBS Corp. and the ...
- Comscore Posts Strong Stock Market Gains, Re-Signs NexstarRe-signing Nexstar includes digital media data and a new Comscore cross-platform service. ...
- 'Oval Office' Prime-Time Address Highest-Rated In A DecadeThe President's prime-time Oval Office address and a rebuttal by the Democratic ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership ClaimNielsen says that over the first week of availability, Bird Box's unduplicated ...
- CBS, Nielsen Hit StalemateA world without Nielsen ratings? CBS, in theory, might be tempting that ...
- Nielsen Adds YouTube To Total Ad RatingsYouTube ads will now be measured comparably alongside TV inventory, with Nielsen ...
- New Attributes Needed In Search For TV ShowsGracenote's new video descriptors will label TV shows. Some of the terms ...
- CBS: Nielsen Using 'Market Power' To Raise PricesCBS says Nielsen is using its "market power" to bundle services and ...
- Clarification: Nielsen Doesn't Permit Data Sharing Between Agencies, NetworksNielsen doesn't allow data sharing between media agencies and TV networks/stations. ...
- Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six YearsA "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 ...
- U.S. Pay TV Penetration Drops, Streaming Services Are UpTotal multichannel TV distribution services fell from 82.7% in June 2017 to ...
- Nets Post Big Ratings Losses, NFL Continues To ScoreNovember lost a collective 12% for all TV broadcast and cable networks ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad TestThe dynamic advertising replacement and delivery platform will account for audience gender ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media software ...
