Tag results for "nielsen"
- March Madness TV Commercials Post Dramatically Higher Online EngagementAlthough NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest GainsLive, linear TV continues to be challenged by viewership declines -- do ...
- March Madness Sees 22% Ad Gain, Steady ViewingThe March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To FallBroadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- All Ego Aside, Who Should Get Credit For The VID?It's not the MRC, because the council will be the ones validati ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research OfficerAs Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming PlatformsCBS still says programming size matters in linear TV and streaming. Do ...
- Why Nielsen Is Becoming A Patent TrollAs Nielsen celebrates its centennial, the richest part of its history, a ...
- WTF Is 'Nielsen One Ads?'If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- Nielsen: Broadcast Down 6%, Streaming Grows 31.8%Broadcast content rose 2.1% in January from December to a 24.9% shar ...
- Ad-ID Taps Nielsen's Bradbury As First CEOBradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Not-For-Attribution: Nielsen, That IsOne year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Super Bowl LVII Third-Most-Watched TV Show Ever With 113M Viewers: FoxTV viewership for this year's Super Bowl was up 1% from NBC ...
- Glimmer Of Hope For TV Awards Shows As Grammy Ratings RiseSunday's Grammy Awards on CBS saw a 28% jump in audience fr ...
- Nielsen Adds Edison's Podcast Metrics To Data OptionsThe Share of Ear and Edison Podcast Metrics services are based ...
- Streaming Time Rose 27% In 2022 As Original Programming GrewNetflix last year carried 13 of the 15 most-viewed original series amo ...
- Streaming To Be The Big Winner For The Super Bowl: Are TV Consumers Playing Ball?Last year there were 98.1 million average minute viewers watching the b ...
- Netflix Dominates Streaming Top Program Series, Disney+ Scores Best Streaming MovieLed by "Stranger Things," Netflix tallied 11 of the top 15 streami ...
- How You're Set Up To Fail On Amazon, And What To Do About ItMarketers can't afford to wait to get Amazon and retail media righ ...
- NFL Playoffs: Down 3% To 31.6M Viewers, National TV Revenue Estimated At $1.1BThe NFL Playoffs were down 3% in viewership for the first t ...
- Media Agency Holding Company of the Year: GroupMThis most likely is the most anticlimactic Agency of The Year awa ...
- The JIC Is UpThe quest for new ad currencies is getting crowded and noisy, ...
- Supplier of the Year: NBCUniversalNBCU saw an opportunity for an inflection point in 2022 and execut ...
- Nielsen Begins Global LayoffsA Nielsen spokesperson said "the total headcount after this reorganization will ...
- Amazon Refunding Advertisers On 25% 'Thursday Night Football' Audience Miss: ReportAmazon set a high $60- to $80 CPM on 'TNF' inventory, a ...
- NFL Regular-Season Games Rise 2% To Average 16.6M Viewers, Amazon Dips With 'TNF'The NFL continued to buck overall TV trends, posting another regular-season viewersh ...
- Cashing In With Netflix's 'Basic With Ads': Who Is Out?TV and movie creators may look to cash in a bigger w ...
- As Alternative Currencies Grow, Nielsen Finally Launches 'One'Amidst a growing market of new alternative TV and media "currencies," Nielsen ...
- World Cup: Argentina Win Over France Scores Highest U.S. TV Viewers Ever At 16.8MThe World Cup Finals scored 16.8 million Nielsen-measured viewers -- the highe ...
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To AdvertisersNetflix is off to a rough start with its ad option ...
