Tag results for "nielsen"
- VAB Asks Nielsen To Submit To Immediate MRC AuditThe company believes the audit would help explain why there was ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For ExperianScott Brown, the head of Nielsen's audience measurement product, is leaving ...
- The VAB And Nielsen: War Of Words ContinuesIn response to the VAB's letter, Nielsen said in a statement la ...
- Live Programs Steepen Same-Day Ratings DeclinesPrime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadca ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger TrendFor example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Twitter's Video Ad Platform Targets TV Dollars By Adding Nielsen Cross-Media SolutionsTwitter's platform will now include Nielsen Media Impact and Nielsen Ad Inte ...
- Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting AudienceSun's assertions about Nielsen's local panel come as Nielsen is also faci ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- DoubleVerify Taps Doug Campbell As Chief Strategy Officer, CTV Is PriorityPreviously, Campbell was Chief Strategy Officer at Telaria, where he oversaw t ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic BeganAs field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- TV's Pandemic Disruption: Fewer Prime-Time Episodes, Lower Linear TV RatingsRoughly eight to nine episodes have aired among the top 20 prime-ti ...
- Super Bowl Down 6% In Total Ad Revenue To $400.7 MillionThe average unit rate in 2020 was $4.99 million, and there we ...
- First Half Of March Madness Down 18% From 2019CBS viewing sank 20% to 4.7 million (vs. 5.9 million in 201 ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of PandemicIn a finding that appears to defy conventional wisdom -- not ...
- NFL Strikes $100B+ Rights Deal, Amazon To Stream 'Thursday Night Football'Three TV networks will witness an eye-popping 100% increase in sports-rights fe ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad RevenueThe awards show, hosted by Comedy Central's Trevor Noah, posted a b ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's AssIncreasingly, there are ways for brand marketers to reach viewers on SV ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, BiasThe AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielse ...
- Oprah's Harry And Meghan Interview Pulls 17.1M ViewersThe headline-making interview drew the largest prime-time audience for any entertainment speci ...
- CBS' Oprah Interview Strikes Gold: Meghan And Harry Special Draws 17.1M ViewersCBS' "Oprah With Meghan And Harry" is the largest prime-time entertainment speci ...
- Nielsen Gets Higher Rating, On Wall StreetCiting "a renewed focus on measurement" in the wake of Google's decisi ...
- Roku To Acquire Nielsen's Advanced Video Advertising Business, Expand Addressable TV FootprintCombining Nielsen's dynamic ad insertion and ACR tech with Roku's ad te ...
- Golden Globes Ratings Plunge 60% In Early NumbersPreliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18 ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income GainsFor the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- Nielsen: Podcast Listeners Are Extremely Diverse, Highly Inclined To Act On AdsThe podcast audience is more ethnically diverse than the U.S. population ...
- Nielsen Reports $35M Q4 Profit, Narrows Full-Year LossQ4 revenues declined 1%, but net income came in at $35 millio ...
- COVID-19 Changed The Advertising Playbook -- Now What?The past year offered a wealth of evidence of how brand messagi ...
- Race For TV News Viewers TightensFrom the beginning of the year through Feb. 19, MSNBC held ...
- NBCUniversal Moves TV Stations, Regional Sports Networks To Impression-Based Ad DealsImpressions offer much more granularity than ratings, which could add back anywhe ...
