Tag results for "nielsen"
- Average Time Spent Daily With Media: 2012 vs. 2018A "Research Intelligencer" analysis of two Nielsen reports traversing half a dozen ...
- U.S. Pay TV Penetration Drops, Streaming Services Are UpTotal multichannel TV distribution services fell from 82.7% in June 2017 to ...
- Nets Post Big Ratings Losses, NFL Continues To ScoreNovember lost a collective 12% for all TV broadcast and cable networks ...
- Nielsen Adds A+E Networks, MediaTek To Addressable Ad TestThe dynamic advertising replacement and delivery platform will account for audience gender ...
- Mediaocean's MBuy Expands Deal With NielsenMBuy, the media planning and buying technology service of major media software ...
- Nielsen Taps Madison Ave. Vet David Kenny As CEO, Continues Strategic ReviewNielsen has named former Madison Avenue digital agency exec David Kenny CEO, ...
- Nielsen Cross-Media Planning Tool Adds RadioThe tool allows users to follow cross-media reach, frequency and duplication using ...
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- Networks Sign Up For Comscore's Cross-Platform Metrics ProductMajor TV networks and OTT players will test Comscore's new cross-platform video ...
- Nielsen Reports Weak Quarterly Results, Down 2.5%Nielsen Buy, a consumer data product for advertisers, had weaker results -- ...
- The Sum Of Nielsen's Parts: 'Watch' It HereMost -- nearly 85% -- of the enterprise value of Nielsen comes ...
- Nielsen Rates 'Same Gender' Viewers, Reveals Different PreferencesNielsen has added a TV ratings break for "same gender spouse or ...
- TV Still Strong In Auto Ad Metrics, Social Media Even BetterTV scores highest in ad recall, but adding social media to the ...
- Nielsen Catalina Solutions Expands Advanced TV SuiteThe suite allows CPG marketers to measure data-driven linear TV, addressable TV, ...
- Nielsen To Begin Measuring Audio Diaries MonthlyNielsen on Monday announced plans to begin measuring all audio diary markets ...
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad RatingsLeveraging its role as an ad "currency" provider, Nielsen this morning unveiled ...
- Sling TV Signs With NielsenSling will be measured by Nielsen's Digital Ad Ratings for measuring targeted ...
- Spotify Adds Nielsen Brand Effect Support To Ad-Supported TierNielsen will work with Spotify to measure brand resonance and lift among ...
- Nielsen Stock Up, Considers Sale Of Buy UnitNielsen is mulling strategic options for its "Buy" segment, its data service ...
- Millennials Prefer News On Digital Platforms, Trail Older DemosMillennials consume much less news overall -- 146 hours of news a ...
- More TV Homes - Nearly 120M -- Tune Into Fall SeasonAlso for the new TV season, total TV persons in those homes ...
- Gracenote's New Mobile Product Adds User Behavior InfoNielsen's Gracenote is offering a new analytics product for more extensive viewership ...
- Telaria Integrates Nielsen Digital Ad Ratings Into PlatformTelaria says that by incorporating DAR, the company hopes to "accelerate TV-like ...
- Nielsen Rallies On News Of New Takeover ScenariosShares of Nielsen stock rallied a bit on Monday on news that ...
- Share Of TV Channels Tuned Drops To 7%The share of TV channels tuned by the average American household has ...
- Live Time-Shifted TV Remains Largest Part Of Adult ViewingNielsen's Q1 Total Audience Report says U.S. adults spent more time consuming ...
- Nielsen Gets Hammered On Wall Street, Downgraded To 'Market Perform'Citing the "deceleration" of Nielsen's marketing research business and the retirement of ...
- Most B2C Marketers Lack Confidence In Their Budgets: Nielsen StudyNielsen finds that most firms change their budgets at least a couple ...
- Nielsen Snaps Up Another Digital Audience Segmentation Customer, SnapchatNielsen this morning announced a deal to license its "premium audience segments" ...
- Streaming Audio Helping Offset Album Sales DeclinesRecord labels are seeing the highest revenues in more than a decade, ...
