Tag results for "nielsen"
- Home-Based Streaming Climbs, Multiple Device Ownership GrowsPer Nielsen, 34% of all persons ages two and older had at ...
- All The News That's, Well, Fit: Nielsen Finds Little Negative ImpactNews, even politically charged or "negative" coverage, has little negative impact on ...
- Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer OnesNielsen has quietly begun rolling out a new offering that enables advertisers ...
- Is Email An Also-Ran? CMOs Rank It As No. 4 Digital ChannelEmail is seen as highly important by almost 60% of top marketing ...
- Analyst Upgrades Nielsen To 'Buy,' Cites Overly Negative Investor SentimentAsserting that investor sentiment toward Nielsen is "overly negative at this point ...
- Spanish-Language Stations Call Foul In Nielsen Removal Of Hispanic Households From LA Radio SampleIn a demonstration of how volatile audience measurement can be, the removal ...
- Younger TV Viewers Are Big Out-Of-Home TV WatchersYoung viewers using new technology to get their media in different ways ...
- Nielsen Digital Content Ratings To Incorporate Xumo ViewershipXumo, which is primarily available through smart TVs manufactured by companies like ...
- Nielsen Adds YouTube TV To Local RatingsYouTube TV had been added to Nielsen's national audience ratings through the ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TVThe company says the metric will first be available via monthly reports, ...
- Turner President: 'It's Time To Retire Nielsen Television Metric'"The time is now-this upfront-for advertisers to change how they think about ...
- Trump Claims 91% Fake News Coverage - Where's The Math?Even adding up other cable TV network news' programming sources, it would ...
- Streaming Usage Rises, Especially With NewsIn the not-too-distant past, most people would save local news viewing for ...
- SpotX Adds Nielsen Data For Connected TV AnalyticsVideo advertising platform SpotX will be applying Nielsen data to its connected ...
- Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%Revenue was up 5.5% to $1.6 billion, and Watch's audience measurement of ...
- Google Takes 28% Of Time Americans Spend With Platforms, Facebook Goes The 'Other Direction'An analysis of Americans' time spent with major digital platforms supports continued ...
- Activision Taps Nielsen To Measure Brand Investments In EsportsThe measurement company "will measure brand exposure in esports events representing a ...
- Facebook's Erosion Continues: Loses Share Of Consumer Time Spent With DigitalFacebook's share of consumer time continues to erode, according to a Pivotal ...
- Nielsen Offers New Ad-Defined Targeting For MarketersThrough its Enterprise Audience API, Nielsen says marketers can accelerate TV audience-targeting ...
- Republican-Voting States Drive Viewing For 'Roseanne'Republican-voting states in the November 2016 election helped push ABC's "Roseanne" to ...
- Smartphones Drive Podcast ConsumptionIn the past three years alone, the percentage of smartphone users "watching, ...
- Nielsen Finds Time Spent With Ad-Supported Content Remains Dominant, StableDespite the proliferation in the number of media options available to the ...
- National TV Ad Minutes Rise, Up Nearly 4% Per HourIn January, the average number of national TV advertising minutes per hour ...
- Nielsen Grows 'Watch' Business, Aided By RenewalsNielsen continues to gain revenues from its TV viewing 'Watch' measurement services ...
- Nielsen To Measure Branded IntegrationsThe company's new Nielsen Brand Integration Intel works like this: the product ...
- Movie Theater Business Still Big With MillennialsMillennials and younger "generation Z" ages 6 to 34 represent over half ...
- Nielsen To Track Instagram With Social Content RatingsWith Instagram measured alongside Facebook and Twitter, Nielsen now tracks video and ...
- Nielsen Pulls Plug As Sole Funder Of Council For Research ExcellenceAfter 12 years and an eight-figure investment, Nielsen has pulled the plug ...
- Doubling Up With Digital Display -- What The Data Tells UsResearch showing nearly two pounds back for every pound put in is ...
- ESPN Posts Total Audience Viewing Gains From Live Video Streaming/OOHFrom September 25 though November 12 of this year, ESPN says live ...
