Tag results for "nielsen"
- CNN Democratic Presidential Debate Draws 8.3 Million TV Viewers -- And 9.2 Million Live StreamsThe fourth Democratic presidential debate saw a tripling of live streams, but ...
- MRC Keeps Accreditation Of Altered Nielsen TV Market MetricsAll Local People Meter markets, and 19 of the set meter markets, ...
- Study Finds Surge In Violence, Profanity In 'Youth-Rated' Prime-Time TV ShowsThe amount of violence and profanity present in "youth-rated" TV shows airing ...
- Radio's Popularity With Hispanics Makes It Key Ad VehicleNielsen found radio reaches more Hispanic consumers weekly (96%) than smartphones or ...
- Which TV Shows Accrue The Most Time-Shifted Ratings, By Programming GenreWhile live-plus-same day and/or live-plus-seven days of time-shifted viewing are the coin ...
- New Broadcast TV Season Sees Same Steady Viewing DeclinesThe premiere week of TV's broadcast network season showed more double-digit percentage ...
- Nielsen Completes Local TV Ratings RebootTo give local TV advertisers more stable viewership, consumer data and reliability, ...
- NBC, CBS Tops In Key 2018-2019 TV Viewing MetricsIn the race for the 18-49 viewing crown, NBC leads with a ...
- ABC Posts High Viewing For Third Democratic Debate With 12.9 Million ViewersThe third Democratic debate had the best results so far for an ...
- Nielsen Gracenote Starts New ID System For TV/Movie ContentLooking to improve TV/movie owners' content tracking abilities and resolve consumers' search/discovery ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020The addition of out-of-home viewers to national ratings is good news for ...
- Analysis Finds TV's 55+ Viewers Eroding For First Time, Younger Demos Have PlungedIt's no secret that linear TV viewing has been declining as American ...
- Nielsen: Internet-Connected TV Now Enabled In 65% Of U.S. HomesMore than two-thirds of U.S. households currently are enabled to stream video ...
- Amazon Becomes No. 1 CPG E-Tailer, Displaces The Long TailAmazon is now the dominant source for e-commerce sales for consumer packaged ...
- Marketers Can Reach Hispanic Community Best Via Social MediaThe path-to-purchase for Latinx is even more social and "circular" than that ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental HealthcareDr. Carl Marci, a clinical psychologist who helped pioneer the field of ...
- Nielsen Revs Dip 1.2%, Focus On 'Strategic Review'Much of the decline was from the company's Connect business, its marketing-services ...
- Nielsen Strategic Review Poised To Resolve, Outcome UnknownFollowing Publicis' acquisition of Epsilon and WPP's sale of a majority stake ...
- Nielsen Puts TV Ratings In The Cloud, Strikes Deal With AmazonOld-timers may still recall the days when Nielsen circulated TV ratings via ...
- Trump Administration Still Aims To Add Citizenship Question To CensusThe Trump administration is pressing forward with an attempt to ask people ...
- Why Mary Meeker Kills Radio's Star"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. ...
- NBCU Posts 18% Rise In Viewers For Second Democratic Presidential DebateTotal viewers for the second night of the debate for all three ...
- MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not RenderingA year-and-a-half after the advertising and mobile media industry moved to a ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote ContentGracenote claims the new data will go deeper, helping pay TV providers, ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media ...
- Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer IntentNielsen is projecting "billions of dollars in sales" for legal cannabis and ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Nielsen ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 MarketsThe platform allows cross-platform analyses for local TV and radio, both separately ...
- Licensed Shows Dominate Netflix ViewingNielsen's SVOD content ratings found that of the top 20 most-watched shows ...
