Tag results for "nielsen"
- 'Squid Game' Had Slow Start In The U.S.: Nielsen DataNetflix may have its biggest worldwide hit ever with "Squid Game" ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New GroupNielsen puts its streaming measurement products -- programming content, advertising and platfor ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019This year, only six shows topped the 10 million mark. In 201 ...
- Measurement In The Age Of Data and FragmentationIndustry folks discuss cross-platform measurement, now a hot topic along with t ...
- Why De-Duplication Is Becoming The New Reach & FrequencyI'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Pepsi Adds More Talent To Halftime Super Bowl ShowTypically, one or two performers share the stage for the final ga ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' MeasurementThe new currency will create guarantees of media campaigns against customized advanc ...
- The New TV Season Kicks Off, CBS LeadsIn live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...
- Will Nielsen Kerfuffle Kill The GRP?If we are lucky, the conflict between Nielsen, the VAB and M ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020It was the award show's largest audience in three years. The nation ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022Nielsen will transition to impressions-based reporting for local U.S. TV station ...
- Of Metaphor, Meaning And Cross-Platform/TV Audience MeasurementWe have seen the transformation of Nielsen from the "gold standard" ...
- NFL Kickoff 2021: Opening Game Up 19% To 24M ViewersThe game featured the Tampa Bay Buccaneers -- current Super Bowl champio ...
- Nielsen Chief: We'll Regain Accreditation In Months, But Focus Is On 'Nielsen One'In his second letter to Nielsen's customers in as many weeks, C ...
- MRC Revises OTT/CTV Guidance, Aligns Definitions With Prevailing Industry UsageThe final version provides additional detail related to its consideration of "continuo ...
- Nielsen's Wall Street Investors Not Reacting To MRC Accreditation NewsThrough Thursday, Nielsen's stock closed virtually flat for the week, down 0. ...
- The Ratings WarThis is our big chance to find out whether the marketplace valu ...
- MRC Suspends Accreditation For Both Nielsen's National And Local Ratings ServicesThe MRC cited "continuing issues" for both local and national services, ...
- Nielsen, Clients React To MRC's SuspensionsDespite heavy Nielsen spin -- on- and off-the-record as well as ...
- IBM Watson, Reelgood Offer NBCU New Measurement ProposalsNBC says nearly 70 companies, up from 54, have filed proposals f ...
- NBC Wants Measurement 'Independence' - Now Define ItA truly independent service would surely allude to what we have no ...
- Comscore Seizes On Nielsen Debacle, Expedites MRC TV AuditComscore and the MRC had been targeting an early 2022 start da ...
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPsAs NBCU looks to start a new measurement system, some industry observe ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not MuchAdvertisers must protect their investments and hold partners accountable to the dea ...
- NBCU Seeks Nielsen 'Independence,' Sends RFPs To 50+ Potential SuppliersThe media company wants improved ad measurements and an understanding of diver ...
- Media Measurement Market Fragmenting Just Like Media ConsumptionNielsen's TV measurement is not going away, but many emerging measurement compani ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In JulyStreaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- Summer Entertainment Prime-Time Viewing Down 3% In Nielsen L3 Metric, 'America's Got Talent' DominatesPrime-time TV programming is just a bit behind viewing results of ...
- Nielsen Puts National Ratings Accreditation On 'Hiatus'Due to TV usage undercounting of its national TV panel, Nielsen h ...
- MRC: Nielsen 'Hiatus' Requires ApprovalThe MRC says its full board needs to review Nielsen's request. T ...
