Tag results for "nielsen"
- Shorter-Duration TV Commercials On The RiseNielsen says the duration of TV commercials is increasingly growing shorter. In ...
- Nielsen Doubles Down On Digital, Acquires Visual IQNielsen is doubling down on its diversification into digital audience analytics, announcing ...
- CBS Signs Up For Nielsen's OOH ServiceThe deal provides CBS with out-of-home viewing data, which include ratings for ...
- Nielsen Withholds Ratings For 7 Metered Markets, Irma Hurt In-TabsDue to disruptions caused by Hurricane Irma in the homes of panelists ...
- Nielsen Begins Releasing Irma-Delayed 'Overnight' Data, Resumes Normal Schedule SoonNielsen Tuesday updated clients on release dates for data impacted by the ...
- Nielsen Says Ratings Delayed Due To Irma, Cites Its Proximity To HurricaneNatural disasters often impact Nielsen ratings, due to power outages that affect ...
- Report Finds Digital Killing Radio's Next Gen: Broadcasters, Nielsen Call FoulAn in-depth study by a New York University professor portraying a grim ...
- Cable Nets Continue Viewing Gains, MSNBC Up 63% In Prime TimeFox News was the top cable network overall in prime time and ...
- ABC Signs Up For Nielsen's National OOH ServiceThe agreement provides the network with out-of-home viewing data including ratings for ...
- Time-Shifting Boosts CBS Prime-Time Viewing By 53% Gleaning data from Nielsen's evolving Total Content Ratings, CBS touts strong time-shifted ...
- Nielsen Extends Measurement Deal For The YouTube Mobile AppNielsen says its Digital Ad Ratings will now provide cross-device measurement of ...
- May C3 TV Ratings Take Big DiveMay's prime-time commercial TV ratings for both broadcast and cable networks registered ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers to ...
- Adsquare Launches Nielsen Digital Ad Ratings Optimized SegmentsAdsquare on Monday said it launched new audience segments -- specifically, Nielsen's ...
- Top TV Series Record Big Gaps In Social MediaTop TV episodic series in social media activity didn't always follow the ...
- Cable Networks Hit With Ongoing Subscriber DeclinesFor cable network subscribers, there was a 3% drop in May and ...
- TV's Top Ten Ain't What It Used To BeRecode notes that digital video fare has its problems, but one of ...
- Asian American Women Shaping Brands"For marketers preparing for future growth, understanding Asian American women is a ...
- Nielsen Offers Steady Rev Gains, Total Audience Measurement HelpsNielsen Holdings continued to show steady revenue growth in its first-quarter earnings ...
- Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-HeldAd executives have a distorted view of how much video they -- ...
- When It Comes To Viewer Habits, Ad Folks Are The Stranger ThingsThe Video Advertising Bureau queried ad buyers and marketers about their viewing ...
- Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some UpsideAt a time when the ad industry appears to be consumed with ...
- Nielsen Debuts Overnight Screening For New Product IdeasThe tool is designed to fill a need for a cost-effective solution ...
- Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With FacebookNielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for ...
- Spanish-Language TV Advertising ROI Outperforms EnglishBrand owners are no stranger to the rapidly growing U.S. Hispanic market. ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium OpenAP will be a single platform for agencies and advertisers to integrate ...
- Connected TV, Streaming: Robust Growth ContinuesThis week brought new stats confirming continued, robust growth for connected TV ...
- Something For Every Taste: The Colossus That Is YouTubeWhich is more surprising -- the fact that total daily viewing time ...
- Advertising On Streaming TV Devices Is About To Get More TargetedAd tech firm BrightLine wants to make ads on smart TVs work ...
- Cross-Platform Measurement Moving Forward, Despite SetbacksThe questions are: How long will it take for metrics generated by ...
