Tag results for "nielsen"
- Nielsen's The Gauge: Streaming Viewing Rises In April, Overall TV Viewing DownStreaming has now grown more than four share percentage points from ...
- Broadcast Upfronts In An On-Demand Streaming World? Do The MathFox made a crucial change by not releasing its fall programming schedu ...
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' EconomyAlthough Paramount Global is seeing a weak scatter market, significant media dolla ...
- Important Considerations For Marketers Heading Into The 2022 UpfrontsWith all major media companies investing heavily in their streaming services, it ...
- 4A's Call For Transparency In Measurement Currency MethodologiesMarketers and agencies require an accurate way to compare currencies to alloca ...
- ANA, 4As, CIMM Probe Industry Transition To 'Multi-Currency' MarketplaceThe study comes as a perfect storm of developments have led ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With NielsenTubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Nielsen Strikes Smart TV Data Deal With VizioNielsen has struck a deal with Vizio to add data from Vizio ...
- Roku Adds Measurement Partners For Media-Mix ModelingRoku is expanding its line of measurement companies, adding Analytic Partners, Ips ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New HighSmaller, specialty streamers continued to edge up in share of overall streami ...
- Tinuiti Partners With Snapchat To Drive PerformanceThrough the partnership, Tinuiti will gain access to the full suite ...
- MRC Begins Scrutinizing Nielsen Audio, Monitors Performance Of 8 Questionable Markets"This enhanced monitoring program is now underway, and will be continued in ...
- Streaming Climbs To Near 30% Share Of All Total Day ViewingStreaming TV viewing in March had a 29.7% share of all tot ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So MuchThe greatest change over the last three years has been with broadband-on ...
- Horizon Commits Up To 15% Of Upfront To 'Alternate Currency' DealsThe agency said it plans to utilize "two to three" alternate currenci ...
- In Days Of Old, TV Ratings Stories Tried To Keep It SimpleFor ordinary people, the only audience measurement they can understand is basical ...
- USFL Starts With 3.0 Million Viewers Via NBC-Fox SimulcastThis is the third time in four years that a spring profession ...
- An Inconvenient TruthThe final day of the ARF conference highlighted the meaninglessness of audien ...
- Garbage In, Garbage Out"Alternative currency is not just a question of research and methodology. It ...
- CBS' 'Masters,' With Tiger Woods, Returns To High Pre-Pandemic Viewing LevelsThe final round of "The Masters" with Tiger Woods scored 10.2 milli ...
- Obit: Nielsen TV Ratings Stories, Dead At 72"I was thinking the other day that ratings stories don't mean ve ...
- MSNBC's 'Rachel Maddow' Show Trimmed Back To WeeklyStarting in May, Rachel Maddow, host of the MSNBC prime-time show th ...
- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV DevicesIn Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- AVODs Now Account For 25% Of Streaming ConsumptionAVODs are also attracting more diverse audiences than both traditional TV a ...
- Streaming Adoption Grows As Video Programming Choices MultiplyThe number of program titles on U.S. traditional TV and streaming servic ...
- 'Grammy Awards' Viewing Up 4%, CBS EstimatesThe network recorded 8.93 million Nielsen "fast national"-measured viewers, not including out-of-ho ...
- NCAA Gets Really 'Mad,' Surges 24%This year, four games have exceeded 10 million viewers, vs. none la ...
- You Really Can Fool Some Of The People All Of The Time: Nielsen's $16B SelloutTechnically, the most Nielsen can determine is whether a TV set ...
- Nielsen Agrees To $16B Buyout Deal From Private Equity ConsortiumNielsen Holdings has agreed to be acquired by a private equity consorti ...
