Tag results for "nielsen"
- Amazon Becomes No. 1 CPG E-Tailer, Displaces The Long TailAmazon is now the dominant source for e-commerce sales for consumer packaged ...
- Marketers Can Reach Hispanic Community Best Via Social MediaThe path-to-purchase for Latinx is even more social and "circular" than that ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental HealthcareDr. Carl Marci, a clinical psychologist who helped pioneer the field of ...
- Nielsen Revs Dip 1.2%, Focus On 'Strategic Review'Much of the decline was from the company's Connect business, its marketing-services ...
- Nielsen Strategic Review Poised To Resolve, Outcome UnknownFollowing Publicis' acquisition of Epsilon and WPP's sale of a majority stake ...
- Nielsen Puts TV Ratings In The Cloud, Strikes Deal With AmazonOld-timers may still recall the days when Nielsen circulated TV ratings via ...
- Trump Administration Still Aims To Add Citizenship Question To CensusThe Trump administration is pressing forward with an attempt to ask people ...
- Why Mary Meeker Kills Radio's Star"If time-money gaps correct themselves, what about radio?" says GroupM's Brian Wieser. ...
- NBCU Posts 18% Rise In Viewers For Second Democratic Presidential DebateTotal viewers for the second night of the debate for all three ...
- MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not RenderingA year-and-a-half after the advertising and mobile media industry moved to a ...
- Nielsen's Gracenote Launches Video Popularity Score To Promote ContentGracenote claims the new data will go deeper, helping pay TV providers, ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media ...
- Nielsen Projects Billions In Cannabis Sales: Cites 'Health,' Not Recreation, As Top Consumer IntentNielsen is projecting "billions of dollars in sales" for legal cannabis and ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Nielsen ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Nielsen Expands Local Media Cross-Platform Planning Tool To 19 MarketsThe platform allows cross-platform analyses for local TV and radio, both separately ...
- Licensed Shows Dominate Netflix ViewingNielsen's SVOD content ratings found that of the top 20 most-watched shows ...
- Addressable TV Breaking Through, Predicted To Hit $4.7 Billion In 2020Kelly Abcarian, GM of advanced video advertising for Nielsen, called it "Nielsen's ...
- Supreme Court Weighs Citizenship QuestionThe Supreme Court's conservative judges appear inclined to allow the Department of ...
- Podcasts Move The Needle On Key Ad MetricsNielsen found that podcast ads have been successful in driving key business ...
- Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question"All available evidence confirms that the citizenship question will impair the accuracy ...
- Forget Machine Learning, New Nielsen Institute Will Focus On People LearningAt a time when much of the industry is moving toward AI ...
- Recommendations, Algorithms Influence Consumer Streaming ViewershipBrowsing menus and algorithms were more effective promotional tools than traditional ads. ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Nielsen Deduplicates Cross-Platform, Finds Digital Contributes 16% Incremental ReachWhen it comes to video advertising, TV is still king, but digital ...
- Nielsen Buys Sorenson, Accelerates Addressable Ad BusinessNielsen has acquired addressable advertising company Sorenson Media, and will launch Nielsen ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad TargetingNielsen's data, combined with first-party data and other sources, will allow for ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- January Prime Time, Total Day C3 Viewing Down 14% Among 18-49 ViewersSteepening double-digit percentage declines for linear TV continued in January. ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's TotalCBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018's ...
