- Time Spent With TV Falls In February, Streaming Rises
Television News Daily, Wayne Friedman - Tuesday, March 18, 2025
Streaming benefited in February due to rising usage by overall leader YouTub ...
- Global FAST Channels: Fast 42% Growth Over Past 2 Years
Television News Daily, Wayne Friedman - Wednesday, March 12, 2025
The U.S. represents 74% of countries surveyed - with 1,189 channels. Addi ...
- The Next Generation Of The Marketing Mix Model
Performance Marketing Insider, Laurie Sullivan - Friday, March 7, 2025
Former Dentsu, Kantar, and Nielsen executives who now work at a start ...
- ABC's Oscars Viewing Falls 7% - Adding Hulu, Up 1% To 19.7M
Television News Daily, Wayne Friedman - Tuesday, March 4, 2025
ABC says younger 18-34 viewers tallied the best results in five yea ...
- Viewing Rises 5% In January, Disney Dominates With 12% Share
Television News Daily, Wayne Friedman - Tuesday, February 25, 2025
Cable news TV networks were up 26% overall vs. December, with MSN ...
- January Streaming Grew 21% YOY, 5% Since Last Month
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
NFL and NCAA sports content made the difference. Broadcast added one-tenth ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A Minute
Television News Daily, Wayne Friedman - Tuesday, February 18, 2025
Nielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- YouTube's Mohan: 'New TV' Unlike Old, What Should We Call It?
TV Watch, Wayne Friedman - Thursday, February 13, 2025
YouTube keeps rising in usage - now representing 11.1% of all tot ...
- Super Bowl Sets New Record: 128M
Television News Daily, Wayne Friedman - Monday, February 10, 2025
This year's Super Bowl rose slightly by 3% to another viewing recor ...
- YouTube Long-Form Growing, Especially Among Young Adults
Television News Daily, Wayne Friedman - Thursday, February 6, 2025
Seventy-three percent of all YouTube viewing time of content now is ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- Paramount, Nielsen Strike New Measurement Deal
Television News Daily, Wayne Friedman - Monday, February 3, 2025
As part of the agreement, Paramount has licensed new Nielsen services ...
- Super Bowl: More AI, Fewer Entertainment Ads, $8M Price Tag
TV Watch, Wayne Friedman - Thursday, January 30, 2025
Fewer theatrical movie and streaming platforms will make appearances. The aftereffects ...
- Disney Leads Nielsen December Distributors List, YouTube A Close Second
Television News Daily, Wayne Friedman - Tuesday, January 28, 2025
For Disney, which was up 6% from November, the current reading represen ...
- Super Bowl's Growing Media Mix: A Complicated Play
TV Watch, Wayne Friedman - Tuesday, January 28, 2025
The broader view shows 77% using some digital media access throughout t ...
- Presidential TV Fatigue: What Comes Next For News Networks?
TV Watch, Wayne Friedman - Friday, January 24, 2025
President Trump's inaugural this week had 24.6 million Nielsen-measured average viewers, do ...
- MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Television News Daily, Wayne Friedman - Wednesday, January 22, 2025
"This effort marks the first time MRC has accredited a hybrid panel/B ...
- YouTube, Netflix, Prime Hit Viewing Records In December
Television News Daily, Wayne Friedman - Tuesday, January 21, 2025
For 2024, Nielsen says the year included nine days with over 1 ...
- NFL Regular-Season Ad Revenue 9% Lower, Viewing Slips 2%
Television News Daily, Wayne Friedman - Friday, January 17, 2025
NBC's "Sunday Night Football" was the leading NFL franchise in ad reven ...
- Fox News Leads Prime-Time Cable, Up 30%
Television News Daily, Wayne Friedman - Friday, January 3, 2025
Fox News Channel averaged 2.38 million prime-time viewers, with MSNBC at 1. ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- First-Round College Football Playoffs Average 10.6M Viewers
Television News Daily, Wayne Friedman - Tuesday, December 24, 2024
The most-viewed game for this year's first round of the new expand ...
- Early NBA, College Basketball Trending Down - A Cause For Concern?
TV Watch, Wayne Friedman - Monday, December 23, 2024
NBA games on ABC, ESPN, and TNT are down 19% so f ...
- VideoAmp's 'Currency' Yields $3B In Media Deals For 2024
Television News Daily, Wayne Friedman - Thursday, December 19, 2024
VideoAmp has grown 880% year-over-year in media spend from deals transacted usi ...
- CTV Continues Ad Gains, But Linear Has More Ad Time Viewed
Advanced TV Insider, Wayne Friedman - Wednesday, December 18, 2024
Linear TV's total TV/streaming ad time viewing has an 87% share v ...
- News Planners & Buyers Should Pay Attention To
Planning & Buying Insider, Joe Mandese - Wednesday, December 18, 2024
If 2024 was the "Year Of Attention Metrics," it's ending with ...
- YouTube Sports Climbs 30%, Scores With 'NFL Sunday Ticket'
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
YouTube says all daily global streaming viewing is now over one billi ...
- College Football: TV Viewing Up 6%, 154 Billion Minutes Viewed After 14 Weeks
Television News Daily, Wayne Friedman - Wednesday, December 11, 2024
Since August 24, a total of $1.2 billion in national TV ...
- November Total TV Viewing Rose 5% - A 9-Month High
Television News Daily, Wayne Friedman - Tuesday, December 10, 2024
Streaming platforms grew not only in share versus that of broadcast a ...
- New 'Alternative' Viewers' Data In TV Ads: Do Consumers Care?
TV Watch, Wayne Friedman - Thursday, December 5, 2024
Increasing the non-traditional "alternative" measure results for TV/streaming shows comes as ...