- Streaming TV/Movie Library Shows: The Mothership Of The Business
TV Watch, Wayne Friedman - Thursday, November 30, 2023
For the most recent reporting week of October 23-29, Nielsen says "Suit ...
- College Football Up 15% In Impressions, 19% In TV Ad Spend
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Total national TV advertising on 9 TV networks is up 19% ...
- Eagles-Chiefs 'MNF' Rematch Earns 29M Viewers
Television News Daily, Wayne Friedman - Wednesday, November 22, 2023
Disney-ABC's "Monday Night Football" win was the best result for the N ...
- Sports Boost October Broadcast Viewing Share, Netflix Has 8 Of 10 Top Shows
Television News Daily, Wayne Friedman - Tuesday, November 21, 2023
NFL, college football, and other sports programming boosted overall broadcast viewing f ...
- NFL Regular-Season Viewing Soars 10%
Television News Daily, Wayne Friedman - Tuesday, November 14, 2023
Through 10 weeks of the NFL regular season, the average game amo ...
- AMC Networks Facing Tough Road For Advertising Trends
Television News Daily, Wayne Friedman - Monday, November 6, 2023
AMC will have a rough road into 2024, according to analysts. Followi ...
- World Series Hits New Low: 9.1M Viewers
Television News Daily, Wayne Friedman - Friday, November 3, 2023
This year's World Series is down 22% -- averaging 9.1 million Nielsen-measur ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Nielsen, GWI Unveil Fused Data Product Representing 250M Americans
Planning & Buying Insider, Joe Mandese - Tuesday, October 31, 2023
Publicis Media helped develop the new service and is working on integrati ...
- Nielsen Delays Sunsetting C3 And C7 Data Another Year
Television News Daily, Wayne Friedman - Friday, October 27, 2023
The continued popularity of C3 and C7 currencies during the past upfro ...
- NBA Cup 'In-Season' Tournament: Looking For Early-Season NFL-Like Buzz?
TV Watch, Wayne Friedman - Friday, October 27, 2023
The NBA has come up with the month-long NBA Cup tournament, ...
- Amazon's 'Thursday Night Football' Is Doing Well This Season - What's Next?
TV Watch, Wayne Friedman - Tuesday, October 24, 2023
The rest of the country still needs to choose whether to p ...
- Advertisers Can Now Track CPG Sales On TikTok Shop
MediaDailyNews, Colin Kirkland - Tuesday, October 17, 2023
Consumer intelligence firm NielsenIQ (NIQ) is now measuring sales across CPG categori ...
- NFL Boosts Broadcast Viewing In September, Prime Video Climbs 7.5%
Television News Daily, Wayne Friedman - Tuesday, October 17, 2023
NFL football boosted broadcast networks' total day viewing in September nearly 1 ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
The statement doesn't break any new news, but is the MRC's offici ...
- WBD Max Leads TV Promo Ad Spend, But Stuck in Streaming Share
Television News Daily, Wayne Friedman - Thursday, September 21, 2023
Linear TV advertising, largely on WBD's linear TV networks, witnessed 30,240 airin ...
- Back-To-School: Streaming Declines, Broadcast/Cable Gain
Television News Daily, Wayne Friedman - Tuesday, September 19, 2023
Streaming TV viewing declined by half a share point vs. July f ...
- Amazon Scores 16.6M For First 'Thursday Night Football' This Season, Up 8%
Television News Daily, Wayne Friedman - Monday, September 18, 2023
The first 'TNF' game of the season was up 8% to 16 ...
- A Week-End 'TV Watch' Roundup
TV Watch, Joe Mandese - Friday, September 15, 2023
Here is a little roundup of relevant news and analysis, starting wi ...
- Rao Succeeds Kenny As Nielsen CEO
MediaDailyNews, Joe Mandese - Thursday, September 14, 2023
Rao, who has served as CEO of Nielsen's Audience Measurement business sin ...
- Gracenote Program Facilitates FAST Channels Distribution
MediaDailyNews, Karlene Lukovitz - Tuesday, September 12, 2023
The program enriches programmers' channel content with editorial data, rich images, standardiz ...
- Thinking Beyond Now: Plan For Long-Term Media Effects
Planning & Buying Insider, David Hohman - Monday, September 11, 2023
Consider this: The impact of a single exposure is a point ...
- The Cost Of Streaming Attention: What Is The Value Of Free 'Channels'?
TV Watch, Wayne Friedman - Friday, September 8, 2023
Many consumers can sit up and take notice of the offering ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- Tubi TV Grows 16% Since February, With 74M Monthly Active Users
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Tubi had 64 million monthly active users in February and has amass ...
- Because A Zero Is Hard To Sell
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- Linear, Streaming Video Titles Across 5 Countries Rise 60% In 2 Years
Television News Daily, Wayne Friedman - Monday, August 28, 2023
Across all linear and streaming TV platforms, the number of individual vid ...
- Data Transparency Not Just For Advertisers: Writers, Actors Want The Same
TV Watch, Wayne Friedman - Monday, August 28, 2023
Actors and screenwriters want more transparency with streaming TV and other dat ...
- Nielsen Will Incorporate 1st-Party Amazon Data In 'Thursday Night Football' Ratings
Television News Daily, Wayne Friedman - Thursday, August 24, 2023
Nielsen will be using both its national TV panel-level derived data a ...