- Nielsen Expands Big Data Data Deal With Comcast
MediaDailyNews, Joe Mandese - Thursday, July 20, 2023
The deal is important for two reasons. It's a vote of confiden ...
- Streaming TV Rises To Record 38% Share, Broadcast Plummets: Nielsen
Television News Daily, Wayne Friedman - Tuesday, July 18, 2023
In June, TV-video streaming usage for viewers ages two and up climb ...
- Half Of Marketers Worldwide Say Spending On CTV Is Effective
Research Intelligencer, Robert Williams - Friday, July 14, 2023
There are regional differences in opinion, with marketers in North America mo ...
- Joe Is Awful, Roku Is Not
TV Watch, Joe Mandese - Thursday, June 29, 2023
"The big news this month is the breakout performance by the Ro ...
- CIMM Study Finds Passive TV Measurement More Accurate Than Active Methods
MediaDailyNews, Joe Mandese - Monday, June 26, 2023
The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% ...
- Cable TV Viewership: More Viewing Declines In May, Streamers Stronger: Nielsen
Television News Daily, Wayne Friedman - Thursday, June 22, 2023
Overall cable TV viewing continues to decline -- down 14% in t ...
- Nielsen Inks Business Outcome Data Deal With EDO
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Nielsen has struck a deal with EDO, where its data will ...
- Nielsen, Rival EDO To Offer Integrated Data
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
Nielsen collaborates with a competitor for the first time, to offer advertise ...
- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- Allen Media Group Makes VideoAmp Primary Currency, Replacing Nielsen
Video Insider, Karlene Lukovitz - Tuesday, June 20, 2023
Ten-year agreement is unusual for its length, as well. CEO Byron All ...
- Nielsen Launches 'Media Data Room,' Precursor To Clean Room
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize ...
- Nielsen Intros Local Streaming Metrics Report In Top 56 U.S. Markets
Digital News Daily, Karlene Lukovitz - Wednesday, June 7, 2023
The quarterly report is first to offer local-market metrics on TV a ...
- Fox News Plummets 32% In May, Still Dominates News Networks
Television News Daily, Wayne Friedman - Thursday, June 1, 2023
Fox News channel maintained the highest ratings of all cable news network ...
- NBA Playoffs So Far: Viewing Up 5% To 12% Versus 2022
Television News Daily, Wayne Friedman - Wednesday, May 31, 2023
TNT's Game 7 of the Eastern Conference Finals, which earned 11.9 milli ...
- CBS Wins Linear Prime-Time 2022-2023 TV Season, HUTs Down 9%
Television News Daily, Wayne Friedman - Thursday, May 25, 2023
CBS won another prime-time season, averaging 5.92 million Nielsen-measured viewers. Down ...
- Marketing Meter: Brands Have Trouble Measuring ROI Across Channels
Email Insider, Ray Schultz - Tuesday, May 23, 2023
Slightly more than half of all marketers are confident in their measureme ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues Remain
Television News Daily, Wayne Friedman - Tuesday, May 16, 2023
Donna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- Streaming's Share Of TV Viewing Time Down For 2nd Month
Digital News Daily, Karlene Lukovitz - Tuesday, May 16, 2023
But streaming still retained the largest share in April, at 34%. ...
- CNN's Trump Town Hall Earns 3.31M Viewers
Television News Daily, Wayne Friedman - Friday, May 12, 2023
CNN's "Republican Presidential Town Hall" event featuring an interview with former Preside ...
- Capitulation? Who's Capitulating?
RTBlog, Joe Mandese - Monday, May 8, 2023
According to a panel of top media buyers, the goal of t ...
- YouTube Looks For More Brand Advertiser Respect This Upfront - It's On TV
TV Watch, Wayne Friedman - Friday, May 5, 2023
YouTube wants your attention and advertising dollars this upfront period, telling i ...
- A Convenient Truth
MediaDailyNews, Ed DeNicola - Wednesday, May 3, 2023
The alt currency companies seeking JIC certification use what some researchers mig ...
- Nielsen Deploys 'Nielsen One' Content Alpha
MediaDailyNews, Joe Mandese - Wednesday, May 3, 2023
The new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- Fox Sports: Nielsen Irregularities Misstated Super Bowl Ratings By 2M Viewers
MediaDailyNews, Joe Mandese - Tuesday, May 2, 2023
"This revision is the product of a thorough review by Nielsen th ...
- New Measurement TV-Video System: Hurry Up... Wait... Or 'Weaponized'?
TV Watch, Wayne Friedman - Tuesday, May 2, 2023
There is still a hurry-up approach -- especially on the part ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- The Debate About Measuring What We Watch
Media Insider, Maarten Albarda - Friday, April 28, 2023
Tracking responses to the industry's attempts to "establish common standards for cross-platfo ...