- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- Media Measurement Has A Big Problem: The Deprecation Of Big Data
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
A funny thing happened on the ad industry's way to a B ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Robert Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- The Debate About Measuring What We Watch
Media Insider, Maarten Albarda - Friday, April 28, 2023
Tracking responses to the industry's attempts to "establish common standards for cross-platfo ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- Nielsen Won't Participate In Audience Measurement 'JIC'
Digital News Daily, Karlene Lukovitz - Monday, April 24, 2023
Nielsen says it has concerns about the certification group's standards and ro ...
- The Futility Of Media Measurement
MediaDailyNews, Ed DeNicola - Thursday, April 20, 2023
Does anyone think for a second that the audience measurement marketplace's issu ...
- U.S. 'JIC' Plans Upfront-Style Event, Will Unveil Baseline Standards Update
Television News Daily, Wayne Friedman - Thursday, April 20, 2023
Looking to address the demand for cross-media platform measurement needs for th ...
- Cable TV Makes Gains, Streaming Still Dominant, But Broadcast Down: Nielsen
Television News Daily, Wayne Friedman - Tuesday, April 18, 2023
Cable TV viewership was the only TV category to show gains ...
- Netflix Leads All Streamers, TV Networks For Q1 Viewing, Followed By CBS
Television News Daily, Wayne Friedman - Monday, April 17, 2023
Netflix led in Q1 minutes viewed with CBS in second place, accordi ...
- MRC Re-Accredits Nielsen's National TV Ratings
MediaDailyNews, Joe Mandese - Monday, April 17, 2023
The move, which comes 19 months after the MRC pulled Nielsen's accreditati ...
- Nielsen Enables 'Market-Wide' View Of Audio Streaming In Radio Markets
MediaDailyNews, Joe Mandese - Wednesday, April 12, 2023
Nielsen estimates audio streaming now accounts for 12% of all radio u ...
- Nielsen Starts Local TV OTT Measurement Service
Television News Daily, Wayne Friedman - Thursday, April 6, 2023
Nielsen is starting up a local TV measurement service for OTT/streaming ap ...
- March Madness TV Commercials Post Dramatically Higher Online Engagement
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewersh ...
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
Live, linear TV continues to be challenged by viewership declines -- do ...
- March Madness Sees 22% Ad Gain, Steady Viewing
Television News Daily, Wayne Friedman - Friday, March 24, 2023
The March Madness mens' college basketball tournament has seen double-digit percentage nation ...
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Television News Daily, Wayne Friedman - Thursday, March 16, 2023
Broadcast viewing time was down 8% and cable TV dropped 14.1% v ...
- All Ego Aside, Who Should Get Credit For The VID?
RTBlog, Joe Mandese - Monday, March 13, 2023
It's not the MRC, because the council will be the ones validati ...
- Nielsen's Mazumdar Joins Fox As First Chief Ad Research Officer
Television News Daily, Wayne Friedman - Tuesday, March 7, 2023
As Fox Advertising Sales' first EVP, chief ad research and analytics office ...
- Finding Young Audiences For Legacy TV Networks: The Pull Of Streaming Platforms
TV Watch, Wayne Friedman - Wednesday, March 8, 2023
CBS still says programming size matters in linear TV and streaming. Do ...
- Why Nielsen Is Becoming A Patent Troll
TV Watch, Joe Mandese - Friday, February 24, 2023
As Nielsen celebrates its centennial, the richest part of its history, a ...
- WTF Is 'Nielsen One Ads?'
TV Watch, Joe Mandese - Tuesday, February 21, 2023
If you're confused, you're not alone. But whatever it is, Nielsen sa ...
- Nielsen: Broadcast Down 6%, Streaming Grows 31.8%
Television News Daily, Wayne Friedman - Thursday, February 16, 2023
Broadcast content rose 2.1% in January from December to a 24.9% shar ...
- Ad-ID Taps Nielsen's Bradbury As First CEO
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
Bradbury, who reports jointly to the ANA's Bob Liodice and the 4A ...
- Not-For-Attribution: Nielsen, That Is
MediaDailyNews, Joe Mandese - Tuesday, February 14, 2023
One year after NBCU released the first-ever Super Bowl ratings analysis fr ...
- Super Bowl LVII Third-Most-Watched TV Show Ever With 113M Viewers: Fox
Television News Daily, Wayne Friedman - Monday, February 13, 2023
TV viewership for this year's Super Bowl was up 1% from NBC ...
- Glimmer Of Hope For TV Awards Shows As Grammy Ratings Rise
TVBlog, Adam Buckman - Wednesday, February 8, 2023
Sunday's Grammy Awards on CBS saw a 28% jump in audience fr ...