Nielsen's new Big Data + Panel measurement says the “Super Bowl LIX” reached 182.8 million viewers -- a record -- for at least one minute on February 9.
Nielsen previously
announced that the big game earned a record 127.7 million viewers on Fox Television Network, Tubi, Fox Deportes, Telemundo and NFL digital properties using its average minute audience metric across
the entire game.
Super Bowl LIX had the previous record -- at 182.2 million viewers -- for last year’s game.
For that result -- and others previously, the "reach" of the Super
Bowl came from using the Nielsen Total Audience Metric -- which Nielsen retired last month in favor of Big Data + Panel reach. Nielsen says this more precisely measures out-of-home viewing.
Last week, Fox Corp. said “Super Bowl LIX” on Fox and Tubi generated over $800 million in gross revenue from advertising sales across all platforms. Media analysts say specific
30-second inventory deals went for $8 million.
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Tubi's simulcast of the game posted an average 13.6 million average minute audience.
Pre-game coverage earned 23.4 million
viewers -- also a record result. The "pre-kick" portion of pre-game -- the minutes before kickoff -- averaged 82.5 million viewers, up 9% over last year’s 75.8 million.
| Super Bowl | Network(s) | Total Viewers P2+ | HHLD
Rating | Date |
|---|
| LIX | FOX, Tubi,
Telemundo, FOX Deportes | 127,713,000 | 41.7 | Feb. 9, 2025 |
| LVIII | CBS, Univision,
Nickelodeon, NAN, Paramount+ | 123,714,000 | 43.5 | Feb. 11, 2024 |
| LVII | FOX
FOX
Deportes | 115,096,000 | 40.7 | Feb. 12, 2023 |
| LVI | NBC
Telemundo | 101,470,000 | 37.9 | Feb. 13, 2022 |
| LV | CBS
ESPN Deportes | 95,877,000 | 38.4 | Feb. 7, 2021 |
| LIV | FOX
FOX Deportes | 102,086,000 | 42.0 | Feb. 2,
2020 |
| LIII | CBS
ESPN Deportes | 98,950,000 | 41.4 | Feb. 3, 2019 |
| LII | NBC
Universo | 104,016,000 | 43.1 | Feb. 4, 2018 |
| LI | FOX
FOX Deportes | 111,973,000 | 45.3 | Feb. 5, 2017 |
| SB 50 | CBS
ESPN
Deportes | 112,336,000 | 46.6 | Feb. 7, 2016 |
| XLIX | NBC
Universo | 114,810,000 | 47.5 | Feb. 1, 2015 |
| XLVIII | FOX
FOX Deportes | 112,752,000 | 46.7 | Feb. 2, 2014 |
| XLVII | CBS | 108,693,000 | 46.4 | Feb. 3, 2013 |
| XLVI | NBC | 111,346,000 | 47.1 | Feb. 5, 2012 |
| XLV | FOX | 111,041,000 | 46.0 | Feb. 6, 2011 |
| XLIV | CBS | 106,476,000 | 45.0 | Feb. 7, 2010 |
| XLIII | NBC | 98,732,000 | 42.0 | Feb. 1, 2009 |
| XLII | FOX | 97,448,000 | 43.1 | Feb. 3, 2008 |
| XLI | CBS | 93,184,000 | 42.6 | Feb. 4, 2007 |
| XL | ABC | 90,745,000 | 41.6 | Feb. 5, 2006 |
| XXXIX | FOX | 86,072,000 | 41.1 | Feb. 6, 2005 |
| XXXVIII | CBS | 89,795,000 | 41.4 | Feb. 1, 2004 |
| XXXVII | ABC | 88,637,000 | 40.7 | Jan. 26, 2003 |
| XXXVI | FOX | 86,801,000 | 40.4 | Feb. 3, 2002 |
| XXXV | CBS | 84,335,000 | 40.4 | Jan. 28, 2001 |
| XXXIV | ABC | 88,465,000 | 43.3 | Jan. 30, 2000 |
| XXXIII | FOX | 83,720,000 | 40.2 | Jan. 31, 1999 |
| XXXII | NBC | 90,000,000 | 44.5 | Jan. 25, 1998 |
| XXXI | FOX | 87,870,000 | 43.3 | Jan. 26, 1997 |
| XXX | NBC | 94,080,000 | 46.0 | Jan. 28, 1996 |
| XXIX | ABC | 83,420,000 | 41.3 | Jan. 29, 1995 |
| XXVIII | NBC | 90,000,000 | 45.5 | Jan. 30, 1994 |
| XXVII | NBC | 90,990,000 | 45.1 | Jan. 31, 1993 |
| XXVI | CBS | 79,590,000 | 40.3 | Jan. 26, 1992 |
| XXV | ABC | 79,510,000 | 41.9 | Jan. 27, 1991 |
| XXIV | CBS | 73,852,000 | 39.0 | Jan. 28, 1990 |
| XXIII | NBC | 81,590,000 | 43.5 | Jan. 22, 1989 |
| XXII | ABC | 80,140,000 | 41.9 | Jan. 31, 1988 |
| XXI | CBS | 87,190,000 | 45.8 | Jan. 25, 1987 |
| XX | NBC | 92,570,000 | 48.3 | Jan. 26, 1986 |
| XIX | ABC | 85,530,000 | 46.4 | Jan. 20, 1985 |
| XVIII | CBS | 77,620,000 | 46.4 | Jan. 22, 1984 |
| XVII | NBC | 81,770,000 | 48.6 | Jan. 30, 1983 |
| XVI | CBS | 85,240,000 | 49.1 | Jan. 24, 1982 |
| XV | NBC | 68,290,000 | 44.4 | Jan. 25, 1981 |
| XIV | CBS | 76,240,000 | 46.3 | Jan. 20, 1980 |
| XIII | NBC | 74,740,000 | 47.1 | Jan. 21, 1979 |
| XII | CBS | 78,940,000 | 47.2 | Jan. 15, 1978 |
| XI | NBC | 62,050,000 | 44.4 | Jan. 9, 1977 |
| X | CBS | 57,710,000 | 42.3 | Jan. 18, 1976 |
| IX | NBC | 56,050,000 | 42.4 | Jan. 12, 1975 |
| VIII | CBS | 51,700,000 | 41.6 | Jan. 13, 1974 |
| VII | NBC | 53,320,000 | 42.7 | Jan. 14, 1973 |
| VI | CBS | 56,640,000 | 44.2 | Jan. 16, 1972 |
| V | NBC | 46,040,000 | 39.9 | Jan. 17, 1971 |
| IV | CBS | 44,270,000 | 39.4 | Jan. 11, 1970 |
| III | NBC | 41,660,000 | 36.0 | Jan. 12, 1969 |
| II | CBS | 39,120,000 | 36.8 | Jan. 14, 1968 |
| I | CBS | 26,750,000 | 22.6 | Jan. 15, 1967 |
| I | NBC | 24,430,000 | 18.5 | Jan. 15, 1967 |
Source: Nielsen.
The first Super Bowl to include Out-of-Home (OOH) viewing was SB LV. Nielsen began including OOH viewing into its
National TV measurement in September 2020. As of Feb. 2025, Nielsen’s OOH measurement covers 100% of the U.S. contiguous television population.
Super Bowl XLVIII included the first
Spanish-language broadcast for a Super Bowl.
Super Bowl I (January 15, 1967) aired on both CBS and NBC.