Tag results for "audience measurement"
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy and ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Video ...
- Nielsen Shutters Place-Based Audience Measurement ServiceNielsen has shut down its 12-year-old place-based video networks measurement service, as ...
- IAB: The Impact Of COVID-19 On Data SpendingCOVID-19 has impacted the short- to mid-term marketing spend for marketers, but ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 RatingsDay Two of the Republican National Convention out-delivered the TV network audiences ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead ItNielsen is creating a new position combining linear and advanced TV and ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For WeekFor this year's entire four-day event, MSNBC was the top network, with ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution OnboardingMediaWallah became the official onboarding provider for users of Adobe Audience Manager, ...
- Google Server-Side Tagging Introduced To Improve Performance, Consumer Data SecurityGoogle on Thursday introduced Server-Side Tagging to Google Tag Manager and Tag ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party ProcessThe MRC has scuttled the second phase of an audit of Google's ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDAComscore's revenue fell 8%, despite growth in TV and addressable TV, due ...
- AAM June 2020 Report: 'Afar,' 'Family Handyman,' 'Atlantic' Grow AudienceAs the pub with the largest increase in audiences, travel magazine 'Afar' ...
- Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines ExpectedNielsen Holdings witnessed revenues sinking 8% to $1.5 billion in Q2, in ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, AttributionAdvanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's MaddenThe effort is intended to use Nielsen's smart TV viewership data to ...
- 4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV RatingsThe group says the proposed switch would lack transparency and impact ability ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh ChasinJosh Chasin has joined an elite group in earning one of the ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven LinearThe solution is designed to streamline planners' use of first-party data across ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic BuyersBringing search data to programmatic advertising, Captify partnered with PubMatic to allow ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For PerformanceThe post-COVID economy is about a tectonic shift in consumer behaviors across ...
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic BidstreamA group of publishers and tech firms are calling for a fundamental ...
- Advertising Industry Begins Process To Gain Data CertificationEyeota is one of the first companies to gain certification through a ...
- ABC Allows Publishers To Keep Circulations Secret"Mediatel" brings news that ABC is allowing publishers to not reveal their ...
- Newspaper Circulations Slump Up To 39% During LockdownThe "Financial Times" and "i" newspapers have been the hardest hit during ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads InventoryThe CTV addition extends the platform's audience reach metrics and measurement capabilities ...
- Adobe Debuts Tool For Classifying Unknown Website VisitorsAdobe's new Predictive Analytics helps brands segment visitors and personalize communications, the ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And SoldTV couldn't be better. It has become our perfect pandemic partner. It's ...
- Missed Ad Opportunities Jumped To 46% In Q1, Even As Streaming, VOD SoaredAs shelter-at-home orders rolled out in mid-March, advertiser pullback resulted in a ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB DataThe study aims to develop guidelines for the emerging practice of merging ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff DelayedNielsen witnessed stability from its traditional media ratings business in Q1, but ...
