Tag results for "audience measurement"
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking ChangesWith the end of the third-party cookie, brands will need to chan ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income GainsFor the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI MetricThe solution offers what the company says will be a measure ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers DisagreeA survey of 200 U.S. senior decision makers found that 60% belie ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy RulesAppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours LaterThe so-far-unexplained delay is the first in the game's 55-year history. Niels ...
- Super Bowl LV Tune-In Falls 15%The national TV audience for Super Bowl LV fell 15% from t ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue"There was definitely under-delivery of at least 10% to 15%. Networks a ...
- New Tubular Labs CEO To Tackle International GrowthScott Ernst, a veteran of global market research startups and IPOs, wi ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change"We have a fire under us that needs to be addressed," Essen ...
- TVSquared Bows Cross-Platform Standardized TV Measurement SolutionADvantage XP is a tier within its ADvantage analytics platform designed ...
- Digitas, Weber Shandwick Are First Agencies To Join Global Video Measurement AllianceThe agencies join GVMA's first buy-side member, Mattel. BBC Studios and WildBra ...
- Next Generation Of Advertising, Data Collaboration Looks Very DifferentNewly commissioned research from The Winterberry Group delves into the surge ...
- Google Ads Data Hub Accredited By Media Rating CouncilGoogle's clean room-based Ads Data Hub for measurement and analytics, which hel ...
- iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes MeasurementiSpot, which measures advertising reach, conversion rates and lift across TV a ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media AgencyThe new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-buildi ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old PartnerThe cinema ad industry is getting a jumpstart on 2021, announcing ...
- Comscore To Intro Cookie-Less Targeting SolutionThe Predictive Audiences solution uses contextual signals to target audiences across digita ...
- Tegna Renews Nielsen For Local TV Ratings In 34 MarketsTegna, which owns stations in a total of 51 U.S. markets, renew ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data DealIn the deal with TiVo, its time-shifted technology data will be add ...
- Nielsen 'One' Service Will Come With Higher Price Tag, Paid Mostly By Existing ClientsThe ambitious "single currency" audience measurement plan unveiled by Nielsen this we ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level DataiSpot is expanding its audience efforts to more granular "person-level" data cross-platfor ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'Nielsen, which is poised to split off its consumer research division ne ...
- LinkedIn Sued Over Incorrect Ad Metrics"LinkedIn has systematically inflated ad metrics in its favor, which has enabl ...
- Top Conservative News Sites Experience Audience Erosion Leading Up To ElectionThe October lead-in to the election should have been a period ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad MeasurementNielsen is adding 55 million devices across smart TV and set-top box ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTVThe audience of election night news coverage of this year's election fe ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%The good news for the radio industry is that Nielsen just report ...
