Tag results for "audience measurement"
- Reach Titles Suffer The Biggest Drops In October ABC Figures"The Guardian" and "The Observer" saw the smallest year-on-year drops in circulation ...
- First Day Of Public Impeachment Hearings Delivers 13.8 Million ViewersThe first public hearing of the 2019 Presidential Impeachment Inquiry generated an ...
- ISBA Unveils Cross-Measurement ProjectISBA has unveiled a cross-media measurement tool called Origin to allow advertisers ...
- Comscore Names Bill Livek CEO; Will Consider Strategic Options To Raise More CapitalLivek, a Comscore executive and officer since 2016, says cost restructuring has ...
- Only A Quarter Of Campaigns Are Measured For Brand ImpactOnly a quarter of advertising campaigns are measured for brand impact, according ...
- What's A Planner To Do With So Many Metrics?Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad ...
- Measurement Advances, Partnerships Multiply As ATV Takes HoldThis week brought Nielsen's extension of SVOD content ratings to Amazon Prime ...
- Top Breakfast Radio Show Loses A Million Listeners But Podcasts Are GrowingRajar figures show that the BBC Radio 2 breakfast show is still ...
- Nielsen Begins Reporting Amazon Video, 'The Boys' Deliver Super RatingsAmazon original superhero series "The Boys" delivered some pretty super ratings, according ...
- How Out-of-Home Amplifies Weekly Audience ReachAdding out-of-home media to a campaign's mix boosts weekly audience reach by ...
- LinkedIn To Give Marketers Audience Insights Before Campaigns RunOn Tuesday, LinkedIn introduced more sophisticated audience forecasting and reporting features to ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy CompliantLexus joined several companies in an initiative that ensures its influencer marketing ...
- Leaders Envision Local Broadcast TV's Near FutureExecutives from Hearst, Dentsu Aegis's M1 and Pearl TV shared their visions ...
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Several ...
- NBC Local TV Moving From Ratings To ImpressionsLocal TV is finally moving to the CPM model used by other ...
- 'The Sun' Is The UK's Most Read Paper Online And In Print"The Sun" is the UK's most read newspaper in print and digital, ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020The addition of out-of-home viewers to national ratings is good news for ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- MRC Finalizes Cross-Media Standard, Revises Duration Weighting To 'Relative' ApproachThe final version of the ad and media industry's new standards includes ...
- 'Bake Off' Gets A Record 30% Audience Share"The Great British Bake Off" achieved a 30% share of television viewers ...
- MPA: Magazine Media Audiences Grow At Faster Rate YOYThe total audience across magazine media brands, including readers on print and ...
- Newsquest Pulls Titles From ABC AuditNewsquest has removed all its titles from the UK's print circulation auditor, ...
- 'The Sun' Is UK's Most Visited Newspaper Website"The Sun" has cemented its place as the UK's most popular online ...
- Search Low Priority For Marketers In 2020, Video Tops ListVideo marketing was cited as important to marketing strategies by 76%, followed ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnerships. ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome AdvertisingAdvertisers and platforms would do well to pay close attention to Ipsos's ...
- Tabloids See Heaviest Declines In June's ABC Figures"Press Gazette" is reporting the ABC figures for June show the tabloids ...
- Cricket's Problem Goes Beyond A TV PaywallEngland's World Cup victory was exhilarating, but still more people watched Wimbledon. ...
- Women's World Cup Helps Boost FuboTV's Q2 NumbersFuboTV saw 137% YoY viewership bump in June -- when most of ...
- Interview: IAB's New SVP, Marketing, Member InvestmentSheryl Goldstein has background in ad sales at Yahoo, AOL and About.com, ...
