Tag results for "audience measurement"
- Industry Leaders Weigh In On MRC's Final Cross-Media StandardsWhat will these standards for video advertising measurement mean for ATV? Several ...
- NBC Local TV Moving From Ratings To ImpressionsLocal TV is finally moving to the CPM model used by other ...
- 'The Sun' Is The UK's Most Read Paper Online And In Print"The Sun" is the UK's most read newspaper in print and digital, ...
- Nielsen To Add Out-of-Home Viewers To National Ratings In 2020The addition of out-of-home viewers to national ratings is good news for ...
- Amobee Makes It Easier For Local CTV Advertisers To Buy, Measure MediaThe integration with more than 60 data providers and marketplaces gives advertisers ...
- MRC Finalizes Cross-Media Standard, Revises Duration Weighting To 'Relative' ApproachThe final version of the ad and media industry's new standards includes ...
- 'Bake Off' Gets A Record 30% Audience Share"The Great British Bake Off" achieved a 30% share of television viewers ...
- MPA: Magazine Media Audiences Grow At Faster Rate YOYThe total audience across magazine media brands, including readers on print and ...
- Newsquest Pulls Titles From ABC AuditNewsquest has removed all its titles from the UK's print circulation auditor, ...
- 'The Sun' Is UK's Most Visited Newspaper Website"The Sun" has cemented its place as the UK's most popular online ...
- Search Low Priority For Marketers In 2020, Video Tops ListVideo marketing was cited as important to marketing strategies by 76%, followed ...
- Equifax Considering New Data Segments After Announcing Eyeota PartnershipData companies are looking for new and emerging data sources and partnerships. ...
- 'OTT Affluencers' Wield Outsized Influence...And Welcome AdvertisingAdvertisers and platforms would do well to pay close attention to Ipsos's ...
- Tabloids See Heaviest Declines In June's ABC Figures"Press Gazette" is reporting the ABC figures for June show the tabloids ...
- Cricket's Problem Goes Beyond A TV PaywallEngland's World Cup victory was exhilarating, but still more people watched Wimbledon. ...
- Women's World Cup Helps Boost FuboTV's Q2 NumbersFuboTV saw 137% YoY viewership bump in June -- when most of ...
- Interview: IAB's New SVP, Marketing, Member InvestmentSheryl Goldstein has background in ad sales at Yahoo, AOL and About.com, ...
- Time Connected To Media Continues To Climb, TV Loses ShareTelevision's share of time spent connected to media fell to 39% in ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is ...
- Outstanding Creative Deserves Outstanding MeasurementCANNES, FRANCE--Multitouch attribution still lacks a holistic scope to track a true ...
- MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not RenderingA year-and-a-half after the advertising and mobile media industry moved to a ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media ...
- 'The Mail' Titles Crowned Most-Read In The UKThe latest Pamco figures reveal that "The Mail" has a larger reach ...
- When It Comes To Attribution, It Feels Like TV Is Selling Last Year's ModelOne of the most interesting developments I've seen in the video advertising ...
- Mortgage Lenders Stingy With Marketing TechnologyOnly a few lenders utilize email marketing platforms, NestReady reports. ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So MuchMALAGA, SPAIN -- The two big "walled gardens" of digital media have ...
- Licensed Shows Dominate Netflix ViewingNielsen's SVOD content ratings found that of the top 20 most-watched shows ...
- TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep UpThe fragmentation of TV viewing technology and sources is making it difficult, ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmatic ...
