Tag results for "audience measurement"
- Tabloids See Heaviest Declines In June's ABC Figures"Press Gazette" is reporting the ABC figures for June show the tabloids ...
- Cricket's Problem Goes Beyond A TV PaywallEngland's World Cup victory was exhilarating, but still more people watched Wimbledon. ...
- Women's World Cup Helps Boost FuboTV's Q2 NumbersFuboTV saw 137% YoY viewership bump in June -- when most of ...
- Interview: IAB's New SVP, Marketing, Member InvestmentSheryl Goldstein has background in ad sales at Yahoo, AOL and About.com, ...
- Time Connected To Media Continues To Climb, TV Loses ShareTelevision's share of time spent connected to media fell to 39% in ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is ...
- Outstanding Creative Deserves Outstanding MeasurementCANNES, FRANCE--Multitouch attribution still lacks a holistic scope to track a true ...
- MRC Finds All But Two Digital Ad Measurers Now 'BTR' Compliant: Google, Nielsen Still Not RenderingA year-and-a-half after the advertising and mobile media industry moved to a ...
- Why Audience Measurement Change Is So DifficultCANNES, FRANCE--There is an uprising bubbling from the French Riviera as media ...
- 'The Mail' Titles Crowned Most-Read In The UKThe latest Pamco figures reveal that "The Mail" has a larger reach ...
- When It Comes To Attribution, It Feels Like TV Is Selling Last Year's ModelOne of the most interesting developments I've seen in the video advertising ...
- Mortgage Lenders Stingy With Marketing TechnologyOnly a few lenders utilize email marketing platforms, NestReady reports. ...
- Nielsen Expands YouTube Digital Ad Ratings To 26 New CountriesNielsen first began measuring YouTube via DAR in 2017, exclusively in the ...
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So MuchMALAGA, SPAIN -- The two big "walled gardens" of digital media have ...
- Licensed Shows Dominate Netflix ViewingNielsen's SVOD content ratings found that of the top 20 most-watched shows ...
- TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep UpThe fragmentation of TV viewing technology and sources is making it difficult, ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmatic ...
- Golf.com Sees Audience Numbers Skyrocket During MastersLike key live events, the Masters provided an occasion for a traditional ...
- Parrot Analytics To Provide CAA With Entertainment DataParrot will provide CAA with access to an advanced dataset that pulls ...
- 'Reporter's' Notebook: ARF Conference, Day OneAdvertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party ...
- Wasted: Audience-Based Data Shows Half Of TV Campaign Impressions Are 'Excess'That's according to an analysis released Wednesday during a presentation by CBS ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketing ...
- Advertisers Press Claims Against Facebook Over 'Potential Reach' MetricsFacebook has inflated its "core metric," a group of advertisers says in ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021In a move that is expected to make it easier for advertisers, ...
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, up ...
- BBC's Director General Pours Scorn Over Netflix Viewer FiguresThe Director General at the BBC, Tony Hall, has taken a pot ...
- Samba TV Integrates With Google To Measure TV Tune-InThe partnership will allow TV networks, content owners and programmers to measure ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of video ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Comscore Revenues Up 6.2% As 'Transformation' ContinuesCNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-side ...
