Tag results for "audience measurement"
- Men's Mags Suffer In ABC Figures, 'Stuff' Down 24%ABC figures for the second half of 2019 were not good news ...
- 'Daily Star' Circulation Drops By A Fifth In Latest ABC FiguresThe first ABC figures for 2020 have shown declines for paid-for newspapers. ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless WorldKantar has been testing technical methods, forming direct integration partnerships, and developing ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle AndreasNielsen recently began rolling out TV audience ratings based on viewers' political ...
- Number Of TV Channels Received By U.S. Households Falls DramaticallyFor only the second time since Nielsen has been reporting data illustrating ...
- Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of ThatStreaming services now account for 19% of total audience usage of the ...
- Nielsen Taps Eric Bosco As Chief Product Officer, Global MediaBosco, who served as head of ad products for AOL and as ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Networks, ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party CookiesAdvertisers are focusing more on publications than audience data since Google announced ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's TakeComscore believes it's well-positioned to benefit because of its focus on contextual ...
- Netflix Adds 8.8M Subscribers In Q4, Intros New Viewership Reporting MethodThe SVOD far exceeded its 7 million international subscriber growth target, adding ...
- 'The Telegraph' Concentrates On Subscribers Over ABC Figures"The Telegraph" is pulling out of having its readership measured by ABC ...
- Salvation Army Donations Spike Upon New Email StrategyTravis McCan, email strategist for The Salvation Army account, says DEG learned ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads TestPandora on Tuesday will launch audience measurement tools to help advertisers determine ...
- UKOM To Switch From Comscore To Ipsos MeasurementUKOM, the body that governs online audience measurement, has switched from Comscore ...
- Fox Remains Dominant Conservative News Site, But Up-And-Comers AscendWhile Fox News remains the most dominant source of right-wing news coverage, ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- All Papers' Circulations Are Down, 'The Sun' Still UK's Biggest SellerAll paid-for newspapers have seen drops in their circulation meaning that although ...
- 'The Irishman' Pulls 17M Unique U.S. Views On Netflix In First Five DaysThe pricey, three-plus-hours original movie also pulled an average minute audience of ...
- Digital Subscribers Overtake Print Purchasers At 'The Telegraph'"The Telegraph" has reached a milestone as the number of digital subscribers ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, AttentionDespite the emergence of a Golden Age of data and ad tech, ...
- Reach Sets Record With 40m Unique Viewers In OctoberReach is claiming a UK record by being the first publisher to ...
- Micro-Influencers Rank Audience Reach Their Top KPIAudience reach -- not engagement, conversions, followers, sentiment, traffic or clicks -- ...
- Reach Titles Suffer The Biggest Drops In October ABC Figures"The Guardian" and "The Observer" saw the smallest year-on-year drops in circulation ...
- First Day Of Public Impeachment Hearings Delivers 13.8 Million ViewersThe first public hearing of the 2019 Presidential Impeachment Inquiry generated an ...
- ISBA Unveils Cross-Measurement ProjectISBA has unveiled a cross-media measurement tool called Origin to allow advertisers ...
- Comscore Names Bill Livek CEO; Will Consider Strategic Options To Raise More CapitalLivek, a Comscore executive and officer since 2016, says cost restructuring has ...
- Only A Quarter Of Campaigns Are Measured For Brand ImpactOnly a quarter of advertising campaigns are measured for brand impact, according ...
- What's A Planner To Do With So Many Metrics?Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad ...
- Measurement Advances, Partnerships Multiply As ATV Takes HoldThis week brought Nielsen's extension of SVOD content ratings to Amazon Prime ...
