Tag results for "audience measurement"
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing NowNielsen One -- a single currency for linear TV and streaming a ...
- Comscore Sheds Light On First OOH Measurement DealComscore, which recently unveiled plans for a new out-of-home audience measurement servic ...
- Gray TV Buys Meredith's TV Stations For $2.7 BillionGray says it will have 113 local markets reaching approximately 36% ...
- WPP Merges GroupM, WT Data Units To Form New Data ConsultancyThe company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- ViacomCBS Adds Comscore For Linear National CurrencyThat option is now available in addition to the Nielsen national ...
- Apple's Privacy Notification: What It Looks Like, Who Will Likely Opt InPrivacy notifications tied to Apple's Identifier for Advertisers officially launch this wee ...
- Golden Globes Ratings Drop Could Be In Store For Oscars TooIf the Golden Globes are a harbinger of how the Oscars wi ...
- NBCU Hires Nielsen's Abcarian, Preempts Her Expected Move To RokuAmid a push to get buyers to shift large budget chunks ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For ExperianScott Brown, the head of Nielsen's audience measurement product, is leaving ...
- The VAB And Nielsen: War Of Words ContinuesIn response to the VAB's letter, Nielsen said in a statement la ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger TrendFor example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting AudienceSun's assertions about Nielsen's local panel come as Nielsen is also faci ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic BeganAs field agents servicing Nielsen's TV panel stopped entering homes, the V ...
- To Integrate Measurement -- Or Not To Integrate Measurement?In my home country, The Netherlands, Kantar and Ipsos will now deliv ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.Google this week began testing its controversial cookie-less tracking and targeting syste ...
- Social Video Touts Big Premium Streamers, CTV ContentSocial video content on YouTube and Facebook totaled 932 million consumer minut ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains ResilientThis year, local TV advertising is expected to rise 16% to $19 ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That IsAn acute level of awareness of your target audience is table stak ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of PandemicIn a finding that appears to defy conventional wisdom -- not ...
- Initial 'Outcomes Measurement' Findings: It's The Data, StupidThe MRC found there is no single standard for measuring outcomes a ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's AssIncreasingly, there are ways for brand marketers to reach viewers on SV ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking ChangesWith the end of the third-party cookie, brands will need to chan ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable AdvertisingThe deal will include a strategic partnership to integrate Nielsen's ad a ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income GainsFor the full 2020 year, Nielsen lost 3.2% in revenues to $6 ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI MetricThe solution offers what the company says will be a measure ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAIThe updated best practices guidance is designed to address common measurement proble ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers DisagreeA survey of 200 U.S. senior decision makers found that 60% belie ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy RulesAppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours LaterThe so-far-unexplained delay is the first in the game's 55-year history. Niels ...
- Super Bowl LV Tune-In Falls 15%The national TV audience for Super Bowl LV fell 15% from t ...
