Tag results for "audience measurement"
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- BBC Records Highest-Ever Global Audience: 489M Viewers Per WeekThe number puts the BBC on track to reach its goal ...
- Nielsen Sues TVision, HyphaMetrics For Patent InfringementsNielsen sees a violation of its '994 patent, with regard to "excessi ...
- Nielsen To Measure Audiences For Individual Linear TV Ads, Eventually Replacing C3The move is another key step in Nielsen's development of its cross-platfo ...
- NBCU Devises Framework For New Metrics EffortsNBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Yelp Adds Ad Units Connecting National Brands With Local ConsumersYelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Measurement Company Samba TV Posts 24% Revenue GainsSamba TV saw revenue rise for the most recent nine-month period ...
- Antietam Broadband Re-Signs With Nielsen For Local TVAntietam provides residential and business digital television, high-speed internet and digital pho ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlateThe combined capabilities will enable integrated brand safety and contextual optimization f ...
- Does The OOH Industry Want To Have A Say In Its Future?Rapid and accurate audience measurement is the gold standard of accountability f ...
- Univision Inks Exclusive Linear Deal With Comscore In Three MarketsThe two will also work together to "refine" Comscore's Hispanic audience measureme ...
- Tubular Launches GRP Metrics For YouTube, FacebookGRPs help advertisers plan and measure the viewership for content against targ ...
- ANA To Test Cross-Media Measurement System With VideoAmpThe pilot will test various approaches to the use of Virtual ...
- Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3Nielsen now says many of its panel maintenance issues have been resolve ...
- The Next Gen Of Audience Measurement Will Require Big DataVirtually every part of the ad industry has been impacted by B ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.The MRC Wednesday disclosed new milestones in the evolution of ad a ...
- Instagram Updates Insights Platform: Enhances Data For Marketers, CreatorsAs part of the update, Instagram says creators who partner with bran ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement GapsA new method using "incrementality" experiments is showing promise, and could shi ...
- Big Brands, Agencies Join NBCU Measurement Innovation ForumAdvertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen a ...
- What's Next In AttentionGlobal organizations across the industry are continuing the journey to future-proof technolo ...
- Bango Blasts Search Advertising In Billboard PR StuntBango bought space on a UK billboard in a PR stunt ...
- Telecom Boosts Email Metrics, Using Calix-Mailchimp IntegrationTelecom provider Cumberland Connect now shares audience segments augmented with behavioral da ...
- Why De-Duplication Is Becoming The New Reach & FrequencyI'm seeing creative new data approaches designed to "de-duplicate" audience reach ...
- Comcast 1H: 57% Of Streaming's Reach Incremental, Live Accounts For 88% Of 6 Hours Of Daily TVLive viewing's share rose from 86% in 1H 2020 among Comcast househo ...
- Of Metaphor, Meaning And Cross-Platform/TV Audience MeasurementWe have seen the transformation of Nielsen from the "gold standard" ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It IsThe Advertising Research Foundation asserts the industry is at a "crossroads," whi ...
- Epidemic Of Declining Audiences Hits TV's Awards ShowsThey were once among the most reliable annual shows on TV, b ...
- New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad GuaranteesHalf of its upfront sales were based on broader, impression-based metrics, a ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience NetworkThe program also supports disclaimers in ads, new third-party integrations with Univers ...
- All The COVID News That's Unfit To Print: 519 And CountingAbout 7.7% of news/information domains are publishing misinformation related to the pandemi ...
