Tag results for "audience measurement"
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers to ...
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. households, ...
- Roku Starts 11-Partner Ad Measurement EffortThe Measurement Partner Program will aid brands and publishers running OTT advertising ...
- Nielsen Expands Total Audience To Local TVNielsen Total Ad Ratings measures total and incremental reach for all devices, ...
- BARB Breaks Down Audiences To Device TypeTV audience-measuring organisation BARB has begun offering a breakdown of figures for ...
- NFL Fumbles Start Of New Season, Fox Has Greatest Ad ExposureThree weeks into the new NFL TV season, network audience delivery is ...
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad RatingsLeveraging its role as an ad "currency" provider, Nielsen this morning unveiled ...
- Lucid Creates Data Quality Measurement ModelThe model analyzes "attribute density" in a new way to identify the ...
- Facebook Sued Over Audience Metrics"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the ...
- ComScore Inks Deal With Inscape For ACR DataThe data will be used for "ad effectiveness studies designed to help ...
- Audience Engagement Measurement Firm Spark Neuro Raises $13.5MSpark Neuro's system looks at brain activity, electrodermal activity, facial expressions and ...
- Live Time-Shifted TV Remains Largest Part Of Adult ViewingNielsen's Q1 Total Audience Report says U.S. adults spent more time consuming ...
- TV Time Launching Video Measurement, Analytics PlatformThe TV tracking app TV Time is leveraging data gathered from its ...
- 25% Of Marketers Lack Skills To Measure Success Of DataImplementing transparency, consistency and universal standards are the top three actions that ...
- Google Announces A Measurement Partners Program To Strengthen MetricsThe partnership program brings together 23 new and existing partnership across viewability, ...
- Tru Optik Rolls Out Cross-Device OTT Measurement SolutionThe OTT and CTV audience intelligence and data management platform Tru Optik ...
- Nielsen, FreeWheel To Measure OTT And VOD ViewingNielsen and FreeWheel, the video advertising platform owned by Comcast, will expand ...
- 'Reader's Digest' Site Doubles AudienceReader's Digest nearly doubled its online audience in a year, reaching 7.3 ...
- ComScore Partners With PushSpring To Boost Mobile ExecutionsMarketers will now be able to programmatically target audiences based on mobile ...
- Spanish-Language Stations Call Foul In Nielsen Removal Of Hispanic Households From LA Radio SampleIn a demonstration of how volatile audience measurement can be, the removal ...
- LiveRamp Quality Data-Scoring Initiative Launches With First Partner LucidAs advertisers demand more information about the quality of the data they ...
- ComScore Adds 'Advanced Audiences' To Media Metrix PlatformThe solution gives subscribers targeting of digital audiences based on their interests, ...
- Trusted Media Brands Forms Marketing Insights Lab To Track Consumer BehaviorThe Insights Lab provides brand marketers with data and information on audiences ...
- Digital Video Forecast To See Big Gains In TV UpfrontUpfront digital video ad spend for the broadcast year, Sept.-August, is projected ...
- Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%Revenue was up 5.5% to $1.6 billion, and Watch's audience measurement of ...
- Why PAMCo Is Good News For PublishersMediatel takes an informed look at why PAMCo, the organisation that replaces ...
- ironSource To Develop 'Sophisticated' Measurement CapabilitiesIn an effort to remind marketers that real people interact with their ...
- Readership Figures To Include Digital UsersPamco, the successor to the National Readership Survey, will for the first ...
- NBCU Unveils CFlight 'Currency' For Upfront, Some Agencies Buy InNBCUniversal has created what it says is the industry's first unified advertising ...
- WPP Turmoil May Put Kantar Into Play, Nielsen Most Likely SuitorThe turmoil in the C-suite of WPP could put one of the ...
