Tag results for "audience measurement"
- Google, Facebook: We're Committed To Transparency -- Attribution, Not So MuchMALAGA, SPAIN -- The two big "walled gardens" of digital media have ...
- Licensed Shows Dominate Netflix ViewingNielsen's SVOD content ratings found that of the top 20 most-watched shows ...
- TV May Be Everywhere, But TV Researchers Are Not: Why Measurement Can't Keep UpThe fragmentation of TV viewing technology and sources is making it difficult, ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmatic ...
- Golf.com Sees Audience Numbers Skyrocket During MastersLike key live events, the Masters provided an occasion for a traditional ...
- Parrot Analytics To Provide CAA With Entertainment DataParrot will provide CAA with access to an advanced dataset that pulls ...
- 'Reporter's' Notebook: ARF Conference, Day OneAdvertising Research Foundation President-CEO Scott McDonald underscored importance of unified, independent, third-party ...
- Wasted: Audience-Based Data Shows Half Of TV Campaign Impressions Are 'Excess'That's according to an analysis released Wednesday during a presentation by CBS ...
- OTT Measurement Firm Tru Optik Raises $10M, Boosts MarketingThe company plans to use the money to up sales and marketing ...
- Advertisers Press Claims Against Facebook Over 'Potential Reach' MetricsFacebook has inflated its "core metric," a group of advertisers says in ...
- MRC Proposes 100% Viewable Cross-Media Ad Standard, Defers Duration Weighting Until 2021In a move that is expected to make it easier for advertisers, ...
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, up ...
- BBC's Director General Pours Scorn Over Netflix Viewer FiguresThe Director General at the BBC, Tony Hall, has taken a pot ...
- Samba TV Integrates With Google To Measure TV Tune-InThe partnership will allow TV networks, content owners and programmers to measure ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of video ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Comscore Revenues Up 6.2% As 'Transformation' ContinuesCNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-side ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad TargetingNielsen's data, combined with first-party data and other sources, will allow for ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution SolutionClients of FreeWheel Market will be able to use the tool to ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- LiveRamp Bringing Platform To CTVLiveRamp, the identity resolution, data and technology company, will be expanding its ...
- Tuesday's State Of The Union Address Ranks As 7th Most-WatchedThe combined live television network audience of the President's State of the ...
- Nielsen Catalina Solutions Launches CPG Solution For YouTube AdvertisersWith the expansion to YouTube, it will start tracking Google's open auction ...
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
- Parse.ly's Currents Platform Lets Publishers See Audience Demands For TopicsRather than tracking search trends, it measures how different topics, moments, contexts, ...
- Comscore Inks Multi-Year Deal With NBC-Owned StationsThe new multi-year deal will see all 40 stations use Comscore's linear ...
- Netflix Touts Numbers, Claims To Earn 10% Of All Screen Time In U.S.Netflix arrived at that number by looking at how many hours of ...
- Comscore To Be Exclusive Currency For Viamedia In 72 Of 73 MarketsComscore has been trying to seize TV market share from Nielsen in ...
- Pinterest Develops Personas To Support Targeting For MarketersThe Pinterest Insights team has discovered a way to help marketers better ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership ClaimNielsen says that over the first week of availability, Bird Box's unduplicated ...
