Tag results for "audience measurement"
- TVB: Local Broadcast News Impressions Beat Streaming By Up To 12XDaily impressions analysis shows local news programs outperforming six major streaming platfo ...
- Nielsen Intros Local Streaming Metrics Report In Top 56 U.S. MarketsThe quarterly report is first to offer local-market metrics on TV a ...
- VideoAmp Platform Adds TransUnion Marketing AnalyticsIntegration allows campaign performance measurement across TV, digital, and optimize media a ...
- New Platform From Allant Provides No-Code Analytics, Firm SaysThe new platform connects to email, SMS and other campaign delivery provider ...
- VideoAmp Announces Data Deal With Consumer Credit Bureau TransUnionThe deal will integrate TransUnion's "TruAudience" consumer segmentation data "algorithmically" with VideoAmp ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video AdsFollowing key creative strategies can drive higher performance for luxury brand campaig ...
- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, TravelMicrosoft updated data released earlier this month about how Roku TV streami ...
- System1's Latest Ad Testing Tool Measures Emotional Responses To Digital PitchesSystem1 worked with Pinterest on a multi-market test using creative from glob ...
- AppsFlyer Expands Its Gaming Measurement Solution To PCs, ConsolesAppsFlyer has added PC and gaming consoles to its cross-platform measurement solutio ...
- Telly, Offering Free Smart TVs For Data, Always-On Ads, Draws 100K Users In 36 HoursThe venture, launched by Pluto TV's founder and backed by a rost ...
- Keeping Cross-Platform Measurement Flexible for UsersUsers of cross-media systems should be enabled to consider context parameters ...
- Lights, Camera, The Next Best ActionThat, not a multitude of currencies -- legacy or new -- ...
- NBCU Launches Cross-Platform Outcome Metrics For Local MarketersReal-time impact and incrementality metrics across CTV and linear are now official ...
- iSpot.TV To Measure Reach For YouTube, YouTube TVEnabling measurement of incremental reach should help the Google platforms better compe ...
- TelevisaUnivision: First-Party Data Graph Grows, Under-Representation Issues RemainDonna Speciale, TelevisaUnivision president, ad sales & marketing, now has more concre ...
- NBCU: We're Ready To Transact Locally On Comscore, InnovidFollowing years of conditioning national advertisers to do business via "alternative currencies ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- Fubo Taps iSpot.tv For Reach MeasurementThe cross-platform measurement solution enables reporting impressions to households not reachable v ...
- MRC Continues MRI-Simmons Accreditation, Grants New One For 'Insights Platform'As the ad industry debates the merits of certifying new audience "currencies ...
- IPG's Magna Signs Up For Comscore's Local TV Ratings ServiceThe companies said Comscore is the only alternative ratings service that wi ...
- 64% Of Buyers Consider Creator-Generated Videos 'Premium'Most TV/video buyers are treating "creator-driven" and professional video content much ali ...
- Samsung Unveils Viewer Panel For Advertisers, Says It's Not Getting Into 'Currency' Space"We've already begun working with four pilot advertisers and IPG Mediabrands," Samsung ...
- Nielsen Deploys 'Nielsen One' Content AlphaThe new content ratings alpha clients include Interpublic's Mediahub, Horizon Media, A ...
- ARF Audience X Science Day Two: Media Currency Battle Lines DrawnThe focus on media currencies continued on Day Two of the A ...
- Media Measurement Has A Big Problem: The Deprecation Of Big DataA funny thing happened on the ad industry's way to a B ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik RaoIn a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- MRC (WMD?)The answer depends on what you believe the role of the M ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront DealsAdd Allen Media Group to the list of networks certifying VideoAmp ...
- ARF Audience X Science Day One: 'Frequency Is Crabgrass'This year's ARF Erwin Ephron Demystification Awards recipient Artie Bulgrin recalled "ou ...
