Tag results for "audience measurement"
- ABC Allows Publishers To Keep Circulations Secret"Mediatel" brings news that ABC is allowing publishers to not reveal their ...
- Newspaper Circulations Slump Up To 39% During LockdownThe "Financial Times" and "i" newspapers have been the hardest hit during ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads InventoryThe CTV addition extends the platform's audience reach metrics and measurement capabilities ...
- Adobe Debuts Tool For Classifying Unknown Website VisitorsAdobe's new Predictive Analytics helps brands segment visitors and personalize communications, the ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And SoldTV couldn't be better. It has become our perfect pandemic partner. It's ...
- Missed Ad Opportunities Jumped To 46% In Q1, Even As Streaming, VOD SoaredAs shelter-at-home orders rolled out in mid-March, advertiser pullback resulted in a ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB DataThe study aims to develop guidelines for the emerging practice of merging ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff DelayedNielsen witnessed stability from its traditional media ratings business in Q1, but ...
- How Kenshoo Remains As Nimble As A StartupKenshoo is using new platforms, including one that uses data stored on ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event ViewingLive viewership, streaming, time with CTV, VOD and binge-watching were all up ...
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace AdvertisingKantar has begun re-contacting panelists in its massive TGI media-planning panel to ...
- 'The Guardian' Furloughs 100 Non-Editorial StaffThe paradox of COVID-19 is laid bare today with "The Guardian" revealing ...
- Programmatic Mobile Ad Demand Erodes, Even As Some Categories SpikeThe combined effects of an oversupply of audience impressions and contracting demand ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video MeasurementDramatic shifts in viewing behavior and buyers' and sellers' efforts to understand ...
- Microsoft Advertising Introduces New Conversion OptionsMicrosoft Advertising on Thursday introduced new conversion option settings related to reporting ...
- The 'FT' and 'Mirror' See Traffic Spikes Over COVID-19"Press Gazette" reveals FT.com and Mirror.co.uk are reporting a surge in traffic ...
- Brits Turn To Trusted Media During COVID-19 LockdownBBC News is seeing a 16% increase in audiences and "The Sun" ...
- Radio Stations Get An Audience Boost From Lockdown BritainLocal and national radio stations are announcing audience growth of between 20% ...
- Nielsen: Streaming's Share Of TV Time Leaps To 23%, Disney+ Drives Share Gain By 'Other' PlatformsStreaming's share was just 14% at this juncture last year. And over ...
- Podcast Audiences Drop Along With Commuting, Due To COVID-19Total unique listeners have dropped about 20% since the start of March, ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers ClaimFacebook execs knew the company overestimated the potential reach of ad campaigns, ...
- 'Daily Mail' Very Close To Matching Print Circulation At 'The Sun'The latest ABC figures show that the "Daily Mail" is just 5,000 ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ad ...
- 'The Sun' Retains Top Spot As Most Read UK TitleThe latest Pamco figures show the "The Sun" has seen a 26% ...
- Online News Readers Soar To 40 Million Per MonthThe latest Pamco figures are showing a flight to quality as digital ...
- Attention Turns To Trusted News Brands In Troubled TimesThe latest figures back up this assumption, as nearly all national newspapers ...
- What Happens To Free Papers When Commuters Stay At Home?"Press Gazette" is wondering aloud what happens now to the free London ...
- Are Better Metrics How You Restore Trust In Advertising?Better measurement and visibility? Surely it's all about better ads, and fewer ...
- UK Newspapers' Circulations Drop Two-Thirds In Two DecadesABC figures reported on by "Press Gazette" show that national newspaper circulations ...
- Winter 'Love Island' Final Audience A Third Less Than Summer'sThe audience for the final of the first winter "Love Island" show ...
