Tag results for "audience measurement"
- Comscore Inks Multi-Year Deal With NBC-Owned StationsThe new multi-year deal will see all 40 stations use Comscore's linear ...
- Netflix Touts Numbers, Claims To Earn 10% Of All Screen Time In U.S.Netflix arrived at that number by looking at how many hours of ...
- Comscore To Be Exclusive Currency For Viamedia In 72 Of 73 MarketsComscore has been trying to seize TV market share from Nielsen in ...
- Pinterest Develops Personas To Support Targeting For MarketersThe Pinterest Insights team has discovered a way to help marketers better ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership ClaimNielsen says that over the first week of availability, Bird Box's unduplicated ...
- 3 Important Reasons To Build a Dialogue With Your AudienceWe're moving away from a one-way communication system to a multifaceted system ...
- Nielsen Adds YouTube To Total Ad RatingsYouTube ads will now be measured comparably alongside TV inventory, with Nielsen ...
- IAB Tech Lab Releases Podcast Measurement Compliance ProgramThe first two companies to be certified under the program are National ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings BetaIn the case of Dish, CCR will allow advertisers to view the ...
- What Goes Down, Must Come Up: How Audience Erosion Is Driving Network TV Ad Prices To New HeightsThe erosion of total day network audience delivery has been accelerating -- ...
- OTT Video Viewers Younger, More EngagedNielsen found that 7% of total day viewership for five networks was ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- Conviva Acquires Delmondo To Bolster Social Analytics PresenceThe deal will see Delmondo rebrand as Conviva Social Insights, and will ...
- Content Analyzer Diesel Labs Taps New Media Vets Cohen, Grant As AdvisorsPioneering new media (MTV, AOL) researcher Marshall Cohen has been named an ...
- Discovery Signs On As Comscore CCR Beta PartnerWith the addition of Discovery, Comscore has all of the major English-language ...
- Comscore Inks Deals With AMC, A+E For Cross-Platform Video SolutionThe deals with AMC and A+E expand CCR's measurement of cable channels. ...
- VideoAmp's New Advanced TV Tool Maps ViewershipAd-tech company VideoAmp is working with consumer data company LiveRamp to quantify ...
- Oracle, comScore Ink Audience-Targeting DealThe deal is for audience targeting with TV segments, allowing marketers to ...
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. households, ...
- Roku Starts 11-Partner Ad Measurement EffortThe Measurement Partner Program will aid brands and publishers running OTT advertising ...
- Nielsen Expands Total Audience To Local TVNielsen Total Ad Ratings measures total and incremental reach for all devices, ...
- BARB Breaks Down Audiences To Device TypeTV audience-measuring organisation BARB has begun offering a breakdown of figures for ...
- NFL Fumbles Start Of New Season, Fox Has Greatest Ad ExposureThree weeks into the new NFL TV season, network audience delivery is ...
- Nielsen Integrates 'Viewability,' Fraud Filtration With Digital Ad RatingsLeveraging its role as an ad "currency" provider, Nielsen this morning unveiled ...
- Lucid Creates Data Quality Measurement ModelThe model analyzes "attribute density" in a new way to identify the ...
- Facebook Sued Over Audience Metrics"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the ...
- ComScore Inks Deal With Inscape For ACR DataThe data will be used for "ad effectiveness studies designed to help ...
- Audience Engagement Measurement Firm Spark Neuro Raises $13.5MSpark Neuro's system looks at brain activity, electrodermal activity, facial expressions and ...
- Live Time-Shifted TV Remains Largest Part Of Adult ViewingNielsen's Q1 Total Audience Report says U.S. adults spent more time consuming ...
- TV Time Launching Video Measurement, Analytics PlatformThe TV tracking app TV Time is leveraging data gathered from its ...
