Group M Global Diigital Officer Rob Norman takes a stand, ...MRC Releases Final Location-Based Ad Measurement Guidelines
The Media Rating Council (MRC) this morning released the final version of ...Acxiom, Viant Extend Partnership To Improve Audience And Measurement
As more marketers look to tap into precise data to target consumers ...At Issue: Trust, Transparency, And Brand Safety
It's no secret that advertisers are increasingly demanding more transparency from their ...Nielsen Catalina Solutions Bows Cross-Media Sales Measurement Tool With Facebook
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for ...Advertisers Could Lose $16.4 Bil To Online Ad Fraud In 2017
New research suggests that ad fraud may cost brands $16.4 billion globally ...Fox, Turner, Viacom Form 'Advanced Audience' Consortium
OpenAP will be a single platform for agencies and advertisers to integrate ...5 Key Takeaways From Mobile World Congress, In Case You Weren't There
If you weren't in Barcelona at the Mobile World Congress, Mark Connon, ...Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
As the 2017-18 kids upfront season gets underway, the children's TV advertising ...Connected TV, Streaming: Robust Growth Continues
This week brought new stats confirming continued, robust growth for connected TV ...comScore Uses Home Panel To Measure Connected Devices
The service, called Connected Home, will use the company's home panel -- ...5 Key Takeaways From Mobile World Congress, In Case You Weren't There
If case you weren't in Barcelona last week at Mobile World Congress, ...Facebook Launches 'Advanced Measurement' Ad Effectiveness Tool
Facebook rolled out a new tool called "Advanced Measurement" that's designed to ...Facebook To Release Advanced Measurement Tool
Advertisers will have the ability to use Advanced Measurement to determine which ...Real-Time Data Firm Launches TV Data Management Platform
Real-time TV data provider Samba TV aunched a data-management platform (DMP) that ...Should Digital Media Sellers Adopt A Single Global Viewability Standard?
While the big news last week was Snap's IPO, the news that ...Is Snap's IPO A Home Run Out Of The Box?
Snap Inc. is now a public company, with a market cap of ...NBC To Offer Wider 'Alternative Audience Guarantees,' Commits $1B In Inventory
Looking to focus on its TV/media clients' "business priorities" versus traditional media ...Alliance For Audited Media Launches Quality Certification Program
Add another media and measurement auditor to the mix. The Alliance for ...Ad Buyers Push Snapchat To Have Metrics Audited
With Google's YouTube and Facebook submitting to rigorous metrics audits by the ...Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TV
YuMe said it has joined with Nielsen to launch a programmatic platform-based ...