Tag results for "audience measurement"
- OpenAP Unveils Standardized 'Converged' Streaming Identity SolutionDuring its upfront pitch this morning, the networks-owned data and technology develop ...
- Nielsen Dominating Upfront Currency, Once AgainThat was the consensus at CIMM East this morning, which also suggest ...
- Google, Roblox Expand Immersive Ads Partnership, Add MeasurementMeasurement tools and partnerships were added with IAS and Kantar as we ...
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from ...
- Inside Jellyfish's AI Agents For Media BuyingJellyfish recently announced the use of AI agents across Google, Meta a ...
- Reddit Expands Conversation AdsReddit is continuing to build out its most fruitful ad format, Conversati ...
- Meta To Advertisers: Connect Google Analytics 4 To Ads PlatformMeta is encouraging advertisers to integrate Google Analytics 4 with its ...
- Gartner Maps Process To Teach GAI About BrandsMany marketers struggle to adopt the technology and possible use of ...
- Oscar Ratings Are On An Uptick, But Can It Last?ABC and the Oscars are hoping for a fourth year of audien ...
- Retail Media And OOH Advertising - Performance Of A New IndustryConnecting retail with out-of-home could become one of the most ambitious projec ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI CitedAdobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- Super Bowl LIX Reached Record 182.8M Viewing For At Least A MinuteNielsen previously announced the Super Bowl had a record 127.7 million viewe ...
- Do Super Bowl Scores Affect TV Ad Performance?Do advertisers get the attention they paid for when the big ga ...
- Privacy Brings Opportunity In App InstallsA Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Netflix Leads Multishow Viewership Among Streaming PlatformsAlmost three-quarters of Netflix viewers watched at least two programs during t ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%Out-of-home viewing is important for sports and live event programming - especial ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music GroupThe deal focuses on what the companies call "Streaming 2.0" - t ...
- Google Gives Advertisers A Little Bit Of EverythingGoogle's goal for advertisers in 2025 with Performance Max is to provi ...
- AI Takes Leap With Stargate As President Trump Prepares US For ChangeSoftbank, OpenAI, and Oracle plan to form a joint venture called Stargat ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising"Just because companies "slap a 'privacy' or 'clean room' label on ...
- SCOTUS Turns Away Meta In Battle Over Inflated Ad MetricsThe Supreme Court won't hear Meta's appeal of a ruling that requir ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In MinutesThe SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Amazon Gives Brands Access To Years Of Shopping DataAmazon Ads will give brands access to the past five years ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data SignalsThe Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Microsoft Makes AI Priority For 2025, LinkedIn IncludedAdvertisers and publishers seem to have a limited understanding of all Microso ...
- Google: AI Kills SEO On Path To Artificial SuperintelligenceArtificial intelligence will replace the need for search engine optimization in 202 ...
- Google Ads VP Outlines Plans For 2025AI will play a major role in advertising in 2025. Brendon Kraha ...
- SCOTUS Shouldn't Intervene In Meta Fraud Suit, Advertisers SayTwo Meta advertisers are asking the Supreme Court to leave in pla ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- RE/MAX Ad Media Network Launches To Support RealtorsAnother programmatic media network will launch, but this one will become t ...
