Tag results for "audience measurement"
- Nielsen Launches Four-Screen Ad Deduplication For YouTubeThe methodology is designed to enable more accurate comparisons and measurement ...
- Jan. 6 Hearing Pulls 17.7M Viewers, MSNBC Posts Best ResultsThe Thursday night event had the highest ratings since the initial Ju ...
- Tubular Labs Moves Beyond Social To Integrate Search Insights, Web BrowsingTubular Labs, which provides insights from a variety of platforms, added da ...
- Rakuten Advertising Expands Investments In Influencer MarketingThis partnership brings influencer marketing into Rakuten Advertising's managed affiliate campaign strategie ...
- What Would Make D2C Marketers Spend More On CTV?D2C marketers report planned spend on CTV averaging 10% of media budget ...
- Appeals Court To Decide Whether Meta Must Face Class-Action Over MetricsA federal appellate panel has granted Meta's request to review a tri ...
- OpenAP To Partner With Snowflake For 'Clean Room' ProjectThrough the deal with Snowflake, Open AP is starting a clean ro ...
- Sell-Side Platform Magnite 'Certifies' 5 Companies For 'Currency'The certification comes as Magnite looks to make measurement easier for i ...
- Nielsen One Alpha Will Show Ad Campaign Business 'Outcomes' DataNielsen One Alpha will show advanced audience and business outcomes, allowing markete ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'The announcement says GroupM and a coalition of big media suppliers a ...
- As TV Upfront Begins, Modest Pricing Gains Expected: NBCU, Disney, Fox MovingThe TV upfront is well underway with NBCU, Disney and Fox Cor ...
- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace DealsThe agency's new audience measurement framework will transact all 2022-23 deals bas ...
- Mass Personalization: Walgreens' Road To Customer-Level MarketingWhat does "personalization at scale" really mean - not just for custom ...
- Enter the Retail Media NetworksRetail Media Networks (RMNs) have added new inventory, targeting, sales and measureme ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System"Measuring and optimizing attention is an integral component of cutting through t ...
- Donaldjtrump.com Sees Surge In Traffic, Albeit For A Fundraising Site"While the steep audience declines that Mr. Trump's website has endured ...
- Google Audiences Moves To Connected Television, Debuts A Variety Of ToolsGoogle Marketing Live highlights also include the rollout of YouTube Short Ad ...
- OAAA Releases Digital Moving Out-of-Home MeasurementThe OAAA today will release a method to capture mobile advertising I ...
- Analysis Uncovers Demos, Affinities Of Streaming Free-Trial JunkiesSome insights from AI company Helixa may help streaming services keep the ...
- AppScience Names Experian Primary Data Partner, Strengthens Multicultural Insights"We already built the bridge between CTV and mobile," said Helen Lu ...
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV AudiencesNielsen says this gives media buyers and advertisers an easier way ...
- Google Analyzes NBA-Related Searches For MarketersLotame this week released data showing how audience segments representing NFL enthusias ...
- KERV Interactive Sees A New Way To Trade MediaKERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration OppThe Microsoft deal allows for linking ad exposure to online searches. ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBsThe new interface, which will launch in the second half of th ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With NielsenTubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- MRC Puts Comscore Digital On Hiatus While It Makes Methodological ChangesComscore said it is making methodological changes to deal with Google's deprecati ...
- Nielsen Strikes Smart TV Data Deal With VizioNielsen has struck a deal with Vizio to add data from Vizio ...
- Nielsen: March TV Viewing Down, But Streaming Time Spent At New HighSmaller, specialty streamers continued to edge up in share of overall streami ...
- Tinuiti Partners With Snapchat To Drive PerformanceThrough the partnership, Tinuiti will gain access to the full suite ...
