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2017 Events Calendar
2018 Events Calendar
TV + Video Insider Summit
August 13 - 16, 2017, CA
Brand Marketers Insider Summit
August 16 - 19, 2017, CA
September 25, 2017, NY
OMMA at Advertising Week
September, 2017, NYC
Publishing Insider Summit
October 15 - 18, 2017, TX
Data Insider Summit
October 22 - 25, 2017, San Diego
Digital Out of Home Awards
November 1, 2017, NYC
Email Insider Summit
December 3 - 6, 2017, UT
Search Insider Summit
December 6 - 9, 2017, UT
July 19, 2017, CA
Email Insider Summit Europe
June 25 - 28, 2017, Spain
Publishing Insider Summit
June 4 - 7, 2017, FL
Email Insider Summit
May 31 - June 3, 2017, FL
IoT Marketing Forum
May 18, 2017, NYC
May 17, 2017, NY
May 17, 2017, NYC
May 3, 2017, NYC
Agency of the Year
Content Marketing Insider Summit
Creative Media Awards
Cross-Channel Marketing Insider Summit
Data & Programmatic Insider Summit
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Masters of Media Selling
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
OMMA Awards (September 25, 2017, NY)
Digital Out of Home Awards (November 1, 2017, NYC)
Appy Awards (May 17, 2017, NY)
Marketing Automotive Awards (April 12, 2017, NYC)
Creative Media Awards (January 26, 2017, New York City)
Agency of the Year (January 25, 2017, NYC)
Online All Stars (January 19, 2017, NY)
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Tag results for "audience measurement"
Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-Based
Digital News Daily, Tobi Elkin - Thursday, July 27, 2017
Aided by strong mobile ad sales and an ability to attract new ...
MRC To Review Display Viewability Standard, Tackles Cross-Media Measurement
Digital News Daily, Tobi Elkin - Tuesday, July 25, 2017
As the Media Rating Council (MRC) prepares to address cross-media measurement, it ...
Nielsen To Include VOD Ratings In Key Media Planning Tool
Television News Daily, Wayne Friedman - Thursday, July 20, 2017
Nielsen wants to make it easier for media buyers looking to buy ...
Mobile Online Video Viewing Will Soar 35% This Year
MAD, Larissa Faw - Sunday, July 16, 2017
That's according to Zenith Media which predicts that mobile will account for ...
Foursquare, Pandora Partner To Measure Impact Of Digital Radio Ads
Digital News Daily, Tobi Elkin - Wednesday, July 12, 2017
Foursquare and Pandora said they're partnering to bring offline measurement with Attribution ...
Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel Campaigns
Digital News Daily, Philip Rosenstein - Tuesday, June 27, 2017
Impact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced ...
YouTube Activates Measurement Program, Aims To Standardize And Verify Data
Digital News Daily, Tobi Elkin - Friday, June 23, 2017
YouTube on Friday said it has activated its YouTube Measurement Program, a ...
Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Digital News Daily, Philip Rosenstein - Thursday, June 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with ...
Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still Tricky
Data & Programmatic Insider, Laurie Sullivan - Monday, June 19, 2017
Through partnerships with Triton Digital and others, digital audio ads are served ...
IAS Expands Partnership With Facebook, Adds Video Metrics
Digital News Daily, Tobi Elkin - Wednesday, June 14, 2017
Seeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%
MediaDailyNews, Joe Mandese - Tuesday, June 13, 2017
A first-of-its kind analysis of TV audience data used by modelers to ...
Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
MediaDailyNews, Joe Mandese - Friday, June 9, 2017
New ARF CEO and President Scott McDonald provided a sneak preview of ...
Simulmedia To License VAMOS System To Marketers
Television News Daily, Wayne Friedman - Monday, June 5, 2017
VAMOS predicts TV viewing patterns weeks ahead of program air dates and ...
Addressing The Challenge Of Addressable TV
RTBlog, Tobi Elkin - Friday, May 26, 2017
Marketers face challenges in understanding which data they should use to help ...
TV's Top Ten Ain't What It Used To Be
Around the Net in Video, P.J. Bednarski - Friday, May 19, 2017
Recode notes that digital video fare has its problems, but one of ...
CBS Touts Strong Viewership, Custom Data, 8 New Shows
Television News Daily, Wayne Friedman - Wednesday, May 17, 2017
One major reason that TV advertisers keep coming back to traditional linear ...
Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, Attention
MediaDailyNews, Joe Mandese - Tuesday, May 16, 2017
Just three days into his new job as president of advertising sales ...
MRC Makes Digital Audience-Based Measurement Standards Available For Comment
Real-Time Daily, Tobi Elkin - Tuesday, May 16, 2017
The Media Rating Council (MRC) issued a draft version of its new ...
Audience ID Use To Grow To 58% Of Online Ad Spend By 2020
RTBlog, Tobi Elkin - Wednesday, May 10, 2017
A new report estimates cross-device audience ID matching will be used in ...
Search: Facebook Moves From Friends To Community
SearchBlog, Laurie Sullivan - Thursday, May 4, 2017
As Facebook's focus turns to building a community, what does that mean ...
'The Sunday Times' And 'Vogue' Row Over AB Females
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
A spat has broken out between "The Sunday Times" Style section and ...
Oracle Will Acquire Moat, Ups Targeting Options
Real-Time Daily, Tobi Elkin - Wednesday, April 19, 2017
Oracle has signed a deal to acquire Moat, an independent third-party measurement ...
Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution Riddle
RTBlog, Tobi Elkin - Thursday, April 13, 2017
Google's move last week on marketing-mix modeling represents a small step in ...
Snap To Launch Location-Based Ad Product
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 12, 2017
Snap plans to launch a location-based ad targeting product. The fledgling public ...
Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad Ratings
Real-Time Daily, Tobi Elkin - Monday, April 10, 2017
Nielsen said it has received Media Rating Council (MRC) accreditation for viewability ...
Viacom Nets Up Rush To Head Of 'Audience Science'
Television News Daily, Joe Mandese - Friday, April 7, 2017
Long-time Viacom researcher Colleen Fahey Rush has been named executive vice president, ...
Nielsen Says 'Hello' To Artificial Intelligence
Email Marketing Daily, Jess Nelson - Thursday, April 6, 2017
Nielsen has added a layer of artificial intelligence to its marketing cloud ...
Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
MAD, Larissa Faw - Wednesday, April 5, 2017
At a 4As Conference session discussing the changing landscape, panelists agreed that ...
Marketers Want More Testing And Less Debating Over Metrics
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 4, 2017
Many marketers want better standards for digital advertising performance and more testing ...
Group M's Rob Norman: Programmatic Is Here To Stay, Stakeholders Should Collaborate To Improve It
Around the Net in Real-Time, Tobi Elkin - Monday, April 3, 2017
Group M Global Diigital Officer Rob Norman takes a stand, ...
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