Tag results for "audience measurement"
- Facebook Hits $9.32B In Q2 Revenue, Mostly Mobile-BasedAided by strong mobile ad sales and an ability to attract new ...
- MRC To Review Display Viewability Standard, Tackles Cross-Media MeasurementAs the Media Rating Council (MRC) prepares to address cross-media measurement, it ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool Nielsen wants to make it easier for media buyers looking to buy ...
- Mobile Online Video Viewing Will Soar 35% This YearThat's according to Zenith Media which predicts that mobile will account for ...
- Foursquare, Pandora Partner To Measure Impact Of Digital Radio AdsFoursquare and Pandora said they're partnering to bring offline measurement with Attribution ...
- Impact Radius, LiveRamp Integrate Data To Enhance Cross-Channel CampaignsImpact Radius, a digital advertising software-as-a-service platform, and LiveRamp on Tuesday announced ...
- YouTube Activates Measurement Program, Aims To Standardize And Verify DataYouTube on Friday said it has activated its YouTube Measurement Program, a ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity NetworksCross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with ...
- Sizmek, Triton To Serve Digital Audio Ads, But Tracking Still TrickyThrough partnerships with Triton Digital and others, digital audio ads are served ...
- IAS Expands Partnership With Facebook, Adds Video MetricsSeeking to address concerns over transparency, viewability, and third-party measurement, Integral Ad ...
- Analysis Finds Nielsen Data Used By Modelers Undercounts TV's ROI By As Much As 20%A first-of-its kind analysis of TV audience data used by modelers to ...
- Audience Measurement 2017: A Conversation With ARF Chief Scott McDonaldNew ARF CEO and President Scott McDonald provided a sneak preview of ...
- Simulmedia To License VAMOS System To MarketersVAMOS predicts TV viewing patterns weeks ahead of program air dates and ...
- Addressing The Challenge Of Addressable TVMarketers face challenges in understanding which data they should use to help ...
- TV's Top Ten Ain't What It Used To BeRecode notes that digital video fare has its problems, but one of ...
- CBS Touts Strong Viewership, Custom Data, 8 New Shows One major reason that TV advertisers keep coming back to traditional linear ...
- Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, AttentionJust three days into his new job as president of advertising sales ...
- MRC Makes Digital Audience-Based Measurement Standards Available For CommentThe Media Rating Council (MRC) issued a draft version of its new ...
- Audience ID Use To Grow To 58% Of Online Ad Spend By 2020A new report estimates cross-device audience ID matching will be used in ...
- Search: Facebook Moves From Friends To CommunityAs Facebook's focus turns to building a community, what does that mean ...
- 'The Sunday Times' And 'Vogue' Row Over AB FemalesA spat has broken out between "The Sunday Times" Style section and ...
- Oracle Will Acquire Moat, Ups Targeting OptionsOracle has signed a deal to acquire Moat, an independent third-party measurement ...
- Marketing-Mix Modeling Doesn't Go Far Enough To Solve The Attribution RiddleGoogle's move last week on marketing-mix modeling represents a small step in ...
- Snap To Launch Location-Based Ad Product Snap plans to launch a location-based ad targeting product. The fledgling public ...
- Nielsen Receives MRC Accreditation For Viewable GRP Demos In Digital Ad RatingsNielsen said it has received Media Rating Council (MRC) accreditation for viewability ...
- Viacom Nets Up Rush To Head Of 'Audience Science'Long-time Viacom researcher Colleen Fahey Rush has been named executive vice president, ...
- Nielsen Says 'Hello' To Artificial IntelligenceNielsen has added a layer of artificial intelligence to its marketing cloud ...
- Audience Measurement Struggles To Keep Up With Changing Viewing BehaviorAt a 4As Conference session discussing the changing landscape, panelists agreed that ...
- Marketers Want More Testing And Less Debating Over MetricsMany marketers want better standards for digital advertising performance and more testing ...
- Group M's Rob Norman: Programmatic Is Here To Stay, Stakeholders Should Collaborate To Improve ItGroup M Global Diigital Officer Rob Norman takes a stand, ...
