Tag results for "audience measurement"
- Yahoo Is The Only UK News Site That Grew Its Audience MoM In August"The Guardian" led the top 10 UK websites for the first t ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: AnalystKey reach metrics for ABC, CBS, and NBC for persons 18 a ...
- Social Media Remains Key Priority For Health/Pharma MarketersSeventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing DataIs there a "number" out there that talent, agents and press c ...
- Reddit Users Challenge Google, Sending Business Owners A MessageMany small businesses find they can gain traction by treating Reddit ...
- VideoAmp Guaranteed Currency For $1B In Buys YTDFor full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- GAI Complexities Divide, Face Slew Of ChallengesAlthough 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Manulife/John Hancock Makes The Case For Increased Media SpendManulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Four-Day Democratic National Convention Viewing Tops RNC By 14%The four-day event earned 21.8 million average viewers, compared to the R ...
- Meta Will Ask Supreme Court To Block Class-Action Over MetricsMeta Platforms will ask the Supreme Court to prevent advertisers from proceedi ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60MAt least 600,000 new U.S. homes watched some of the Olympics ea ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study FindsThe men's 100-meter final -- where the winning time was 9.79 secon ...
- Will Audience Curation Solve Addressability Challenges?Lotame Curation will give advertisers a way to build audience segments bas ...
- Meta Must Face Class-Action Over Inflated Audience Metrics, Court ConfirmsIn a defeat for Meta Platforms, a federal appellate court left ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning ProcessAudiences are built and questions are asked, with answers showing how ...
- Twitch Loses Viewers, Market Share To Competitors In Q2According to data by Streaming Charts, Twitch experienced a decrease in overa ...
- Economic Data Predicts Uneven GrowthConsumer retail interest has begun to "sputter" despite an increase of activit ...
- Paris Games First 9 Days: 32.6M Viewers, 77% Over Tokyo'sSaturday's viewing averaged 34.6 million viewers across all platforms, more than doub ...
- Paris Olympics Soars 79% To 34.5M ViewersOver the three-day time period, Peacock amassed 4.5 billion minutes of viewi ...
- Spotify Invests In Ad Business Through Rebranded Ads ManagerThe rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- Taboola Unveils AI Tool For Audience DevelopmentThe new product combines AI-powered personalization capabilities, the company says. ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor RolesLong-time audience measurement vet Josh Chasin is now an advisor to ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer RoleIn the new role, Akhil Parekh will be responsible for expanding Nielsen ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026Peacock will be the exception to projections of flat to slight grow ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPsHavas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It WonFar from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Debate-Focused Cable TV News Viewing Rises Sharply, CNN SoarsAll three major 24-hour cable TV news networks saw strong viewership gai ...
- Pre-Debate Hype Storm Far Outpaced Show's ViewershipIt seemed to me, and possibly many others, that no presidential deba ...
