Tag results for "audience measurement"
- Significant Rise In Digital Ad Fraud In Q4 2018The U.S. had an average fraud rate of 21% in Q4, up ...
- BBC's Director General Pours Scorn Over Netflix Viewer FiguresThe Director General at the BBC, Tony Hall, has taken a pot ...
- Samba TV Integrates With Google To Measure TV Tune-InThe partnership will allow TV networks, content owners and programmers to measure ...
- Survata To Measure Ad Impact On HuluMeasurement and research firm Survata is now measuring the impact of video ...
- Digital Video Ads Drive Incremental ReachDigital video advertising is driving significant double-digit incremental reach, particularly when it ...
- Comscore Revenues Up 6.2% As 'Transformation' ContinuesCNN will offer Comscore's Campaign Ratings to clients, becoming the first sell-side ...
- Amobee, Nielsen Sign Data Deal, Enhances Efficient Ad TargetingNielsen's data, combined with first-party data and other sources, will allow for ...
- FreeWheel, Data Plus Math Partner On Cross-Screen Attribution SolutionClients of FreeWheel Market will be able to use the tool to ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video SegmentsThe deal will allow marketers who use FreeWheel markets to access advanced ...
- LiveRamp Bringing Platform To CTVLiveRamp, the identity resolution, data and technology company, will be expanding its ...
- Tuesday's State Of The Union Address Ranks As 7th Most-WatchedThe combined live television network audience of the President's State of the ...
- Nielsen Catalina Solutions Launches CPG Solution For YouTube AdvertisersWith the expansion to YouTube, it will start tracking Google's open auction ...
- EDO Taps Grunther To Lead Media Analytics BusinessEDO uses its software to analyze every advertising spot on television, from ...
- Parse.ly's Currents Platform Lets Publishers See Audience Demands For TopicsRather than tracking search trends, it measures how different topics, moments, contexts, ...
- Comscore Inks Multi-Year Deal With NBC-Owned StationsThe new multi-year deal will see all 40 stations use Comscore's linear ...
- Netflix Touts Numbers, Claims To Earn 10% Of All Screen Time In U.S.Netflix arrived at that number by looking at how many hours of ...
- Comscore To Be Exclusive Currency For Viamedia In 72 Of 73 MarketsComscore has been trying to seize TV market share from Nielsen in ...
- Pinterest Develops Personas To Support Targeting For MarketersThe Pinterest Insights team has discovered a way to help marketers better ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership ClaimNielsen says that over the first week of availability, Bird Box's unduplicated ...
- 3 Important Reasons To Build a Dialogue With Your AudienceWe're moving away from a one-way communication system to a multifaceted system ...
- Nielsen Adds YouTube To Total Ad RatingsYouTube ads will now be measured comparably alongside TV inventory, with Nielsen ...
- IAB Tech Lab Releases Podcast Measurement Compliance ProgramThe first two companies to be certified under the program are National ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings BetaIn the case of Dish, CCR will allow advertisers to view the ...
- What Goes Down, Must Come Up: How Audience Erosion Is Driving Network TV Ad Prices To New HeightsThe erosion of total day network audience delivery has been accelerating -- ...
- OTT Video Viewers Younger, More EngagedNielsen found that 7% of total day viewership for five networks was ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC AccreditationsPixalate says it is the first solution to be accredited across all ...
- Conviva Acquires Delmondo To Bolster Social Analytics PresenceThe deal will see Delmondo rebrand as Conviva Social Insights, and will ...
- Content Analyzer Diesel Labs Taps New Media Vets Cohen, Grant As AdvisorsPioneering new media (MTV, AOL) researcher Marshall Cohen has been named an ...
- Discovery Signs On As Comscore CCR Beta PartnerWith the addition of Discovery, Comscore has all of the major English-language ...
- Comscore Inks Deals With AMC, A+E For Cross-Platform Video SolutionThe deals with AMC and A+E expand CCR's measurement of cable channels. ...
