- CIMM Unveils Task Force To Fix 'Gap' Between Kids Media Use, Measurement
MediaDailyNews, Joe Mandese - Wednesday, July 15, 2026
The announcement comes with the release of a study identifying social, economi ...
- VideoAmp, Nielsen One Pull Out Of MRC Accreditation Process
MediaDailyNews, Joe Mandese - Monday, July 13, 2026
The reasons for withdrawing were not disclosed, but both have implications f ...
- England World Cup Victory Scores Record 23.1M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Telemundo had 9.4 million viewers with Peacock at 13.0 million, according ...
- World Cup Loss To Belgium Scores 42M U.S. Viewers
Television News Daily, Wayne Friedman - Tuesday, July 7, 2026
Fox, FS1, and digital services posted 30 million average viewers - wi ...
- TVB: Nielsen Ad-Supported TV Estimates Need Context
Television News Daily, Wayne Friedman - Wednesday, July 1, 2026
"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences ...
- DoubleVerify Platform Measures Media Quality Across LinkedIn Audience Network
Around the Net In Media, Ray Schultz - Thursday, June 18, 2026
DoubleVerify has launched a platform that it says will allow advertisers ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- World Cup, UFC Event Drive Growth In Streaming Usage, Downloads
Television News Daily, Wayne Friedman - Thursday, June 18, 2026
Fox Sports rose 254%, with Paramount+ 34% higher and Peacock up 7 ...
- Nielsen Unveils New-And-Improved Integrations With Mediaocean, Polk, MRI-Simmons
MediaDailyNews, Joe Mandese - Thursday, June 4, 2026
Explicit details were not disclosed, but Nielsen said the integrations enhance i ...
- Comscore Releases First Ever Share Data For AI
Media 3.0, Joe Mandese - Tuesday, June 2, 2026
The data benchmarks share of prompt volume among the Big 3 ...
- OpenAI, AP Political Data-Licensing Deal Signals Possible New Service
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2026
The agreement begins this year and extends through the 2028 election seaso ...
- Amazon Expands Signals To Improve Performance
MediaDailyNews, Laurie Sullivan - Thursday, May 28, 2026
Amazon Publisher Services at its summit on Thursday introduced new capabilities ...
- NBC Leads Prime-Time Viewing With Sports-Heavy Content
Television News Daily, Wayne Friedman - Thursday, May 21, 2026
NBC Television Network leads all networks with a Nielsen-measured average 5.3 milli ...
- For 2026: Local TV Ad Trend Going To The 'Core'
TV Watch, Wayne Friedman - Monday, May 11, 2026
Local broadcasters say the marketplace is still "choppy." Scripps said weakness ...
- Upfront 2026-27: 'What's A Network?'
Planning & Buying Insider, Joe Mandese - Wednesday, April 8, 2026
That was the question that closed Tuesday's MediaPost upfront panel discussion, b ...
- Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Performance Marketing Insider, Laurie Sullivan - Friday, April 3, 2026
ChatGPT ads seem to favor clarity over creativity, which may mean ma ...
- Advertisers Battle '11th-Hour' Meta Arbitration Bid
MediaDailyNews, Wendy Davis - Monday, March 30, 2026
Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflat ...
- Nielsen Makes Three Key Executive Appointments
Around the Net In Media, Ray Schultz - Friday, March 27, 2026
Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Gro ...
- ANA Rolling Out Aquila In 30 Days
MediaDailyNews, Joe Mandese - Thursday, March 26, 2026
NASHVILLE -- The first wave will have data from Meta, YouTube a ...
- 'CBS Evening News' Still Lags Behind Rivals In Weiss Era
TVBlog, Adam Buckman - Thursday, March 26, 2026
Internet firebrand Bari Weiss's efforts to "blow up" CBS News have fail ...
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The Gauge
Planning & Buying Insider, Joe Mandese - Friday, March 13, 2026
I originally planned this column for Monday, the day before Nielsen normal ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- MRC Blows Whistle On Nielsen Big Data + Snafu
MediaDailyNews, Joe Mandese - Thursday, March 5, 2026
The industry ratings watchdog disclosed major problems with Nielsen's Big Data ...
- Performance Engine Ties Experian To FullThrottle.AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2026
The collaboration establishes a new standard for performance-driven audience marketing through generati ...
- Networks' NFL Per-Viewer Hour Costs Are 'Attractive': Analyst
Television News Daily, Wayne Friedman - Wednesday, March 4, 2026
The NFL's TV network costs remain a great deal in terms ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...
- Nielsen: Trump Down 11%
Red, White & Blog, Joe Mandese - Thursday, February 26, 2026
Based on final estimate, Trump's SOTU audience has fallen 56% from h ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- The Bloviator-In-Chief
Red, White & Blog, Joe Mandese - Wednesday, February 25, 2026
From one chief to another, maybe you'd want to consider a less-is-mo ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...