Tag results for "audience measurement"
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?TV networks have now ramped up their selling magic and sent o ...
- Madison Avenue Media Vet Kris Magel Joins Samba TVThe former agency media chief will serve as head of agency developme ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome MeasurementThe company's "cookieless" approach expands efforts to "reduce reliance on a sing ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build AudiencesPurchaseLoop Audiences debuted this week from LoopMe as a standalone offering availab ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TVNetflix improved one percentage point to a 7% share -- the t ...
- New Yelp Ad Option Lets National Brands Market On Web SitesYelp Audiences means brands can target consumers off its platform and acro ...
- Ogilvy Health Pushes Deeper Into Data, ProgrammaticThe deal is intended to enhance the Point of Care campaign availab ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear AddressableThe new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale rea ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel WilkinsWilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- Octagon Sports Agency Inks Exclusive Data Deal With ComscoreThe agency will use the U.S. television data to inform client decisio ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- WarnerMedia First Programmer To Join Comscore's National Addressable TrialsThe company began running national addressable campaigns across multiple MVPD platforms, wi ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On CommerceThe shift signals an expanded offering and mission in an era whe ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign PerformanceOracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- Microsoft Audience Network Tool Now Imports Facebook CampaignsMicrosoft has built a way to port campaigns running in Facebook Audien ...
- Building the Cost-Per-Visit Media PlanHow are digital dollars moving your customers to action? Franchisees need ...
- Data Limitations Force Industry To Create New Ad Optimization MethodsMarketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New GuidelinesThe OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'The claims don't lend themselves to class-action treatment, Facebook says, partly becau ...
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor AdsThe guidelines are based on consumers having an "opportunity-to-see" ads, which com ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'Nielsen, which recently reported $100 million in temporary cost savings related ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema OutlookThe cinema ad industry is preparing for a strong -- if n ...
- Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'David Zaslav also offered some updates on the new Discovery+ service's performan ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen DataThe Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leade ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing NowNielsen One -- a single currency for linear TV and streaming a ...
- Comscore Sheds Light On First OOH Measurement DealComscore, which recently unveiled plans for a new out-of-home audience measurement servic ...
