- Spotify Invests In Ad Business Through Rebranded Ads Manager
MediaDailyNews, Colin Kirkland - Wednesday, July 24, 2024
The rebranded Spotify Ads Manager has been redesigned to simplify the navigati ...
- Taboola Unveils AI Tool For Audience Development
Publishers Daily, Ray Schultz - Wednesday, July 24, 2024
The new product combines AI-powered personalization capabilities, the company says. ...
- Former VideoAmp Measurability Chief Chasin Adds Upwave To Advisor Roles
MediaDailyNews, Joe Mandese - Wednesday, July 17, 2024
Long-time audience measurement vet Josh Chasin is now an advisor to ...
- Nielsen Taps Publicis' Parekh For New Chief Solutions Officer Role
MediaDailyNews, Joe Mandese - Tuesday, July 9, 2024
In the new role, Akhil Parekh will be responsible for expanding Nielsen ...
- Streaming Viewing Estimate: Flat To Slight Gains Through 2026
Television News Daily, Wayne Friedman - Tuesday, July 9, 2024
Peacock will be the exception to projections of flat to slight grow ...
- Havas Deems Samba 'Meaningful,' Incorporates Into MRPs
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Havas originally introduced MRPs - or "meaningful rating points" - five yea ...
- Nielsen Discusses HyphaMetrics Redactions, Asserts It Won
MediaDailyNews, Joe Mandese - Monday, July 8, 2024
Far from being a win for HyphaMetrics, Nielsen execs assert the dismiss ...
- Debate-Focused Cable TV News Viewing Rises Sharply, CNN Soars
Television News Daily, Wayne Friedman - Friday, July 5, 2024
All three major 24-hour cable TV news networks saw strong viewership gai ...
- Pre-Debate Hype Storm Far Outpaced Show's Viewership
TVBlog, Adam Buckman - Wednesday, July 3, 2024
It seemed to me, and possibly many others, that no presidential deba ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- First Presidential Debate Down 30%: 51.3M Viewers
Television News Daily, Wayne Friedman - Friday, June 28, 2024
The "CNN Presidential Debate" earned a collective 51.3 million Nielsen-measured viewers ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- Nielsen v. Hypha Dismissed, Frees Startup To Begin Panel Rollout
MediaDailyNews, Joe Mandese - Tuesday, June 25, 2024
While another Nielsen suit against HyphaMetrics still is pending, the startup sa ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- App Behavior Identifies Multicultural Nuances Using Massive Household Graph
MediaDailyNews, Laurie Sullivan - Friday, June 14, 2024
App Science has entered into a multi-year contract with Pivot Marketing Gro ...
- Horizon Media Found Predictive Contextual Targeting For Automotive
MediaDailyNews, Laurie Sullivan - Tuesday, June 11, 2024
Megan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- The Data Lowdown: How B2C Brands Are Building Audiences
Email Insider, Ray Schultz - Tuesday, May 14, 2024
Most firms face data challenges, but are working on solutions, Porch Gro ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- Advertisers, Publishers Are Done Dunking Cookies
Performance Marketing Insider, Laurie Sullivan - Friday, May 10, 2024
AI data models are making ad targeting more accurate, providing the abili ...
- Warner Bros. Discovery Q1 Network Ad Revenues Sink 11%
Television News Daily, Wayne Friedman - Thursday, May 9, 2024
As pressure to cut costs at WBD continues, the company witnessed furth ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
MediaDailyNews, Joe Mandese - Friday, April 26, 2024
The phase deals only with "impressions." Some see it as a st ...
- Yet Another Geopath President Steps Down
MediaDailyNews, Joe Mandese - Tuesday, April 23, 2024
To some, the timing is reminiscent of Kym Frank's ouster three yea ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Trust In Google Ads Down, PPC Report Cites AI As Top Priority
Performance Marketing Insider, Laurie Sullivan - Friday, April 5, 2024
The State of PPC Global Report 2024 provides insights to better understa ...
- Adobe Launches Real-Time CDP Collaboration With Partner NBCUniversal
MediaDailyNews, Laurie Sullivan - Tuesday, March 26, 2024
Advertisers and publishers will have an expanded tool for real-time collaboration ...