- Do Super Bowl Scores Affect TV Ad Performance?
Performance Marketing Insider, Laurie Sullivan - Monday, February 10, 2025
Do advertisers get the attention they paid for when the big ga ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- Netflix Leads Multishow Viewership Among Streaming Platforms
Research Intelligencer, Robert Williams - Thursday, February 6, 2025
Almost three-quarters of Netflix viewers watched at least two programs during t ...
- Just In Time For The Super Bowl, Nielsen Boosts OOH Coverage To 100%
MediaDailyNews, Joe Mandese - Monday, February 3, 2025
Out-of-home viewing is important for sports and live event programming - especial ...
- Spotify Signs New 'Streaming 2.0' Deal With Universal Music Group
MediaDailyNews, Colin Kirkland - Monday, January 27, 2025
The deal focuses on what the companies call "Streaming 2.0" - t ...
- Google Gives Advertisers A Little Bit Of Everything
MediaDailyNews, Laurie Sullivan - Thursday, January 23, 2025
Google's goal for advertisers in 2025 with Performance Max is to provi ...
- AI Takes Leap With Stargate As President Trump Prepares US For Change
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 21, 2025
Softbank, OpenAI, and Oracle plan to form a joint venture called Stargat ...
- Wolt, AppsFlyer Collaboration Signals Change In Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 15, 2025
"Just because companies "slap a 'privacy' or 'clean room' label on ...
- SCOTUS Turns Away Meta In Battle Over Inflated Ad Metrics
MediaDailyNews, Wendy Davis - Monday, January 13, 2025
The Supreme Court won't hear Meta's appeal of a ruling that requir ...
- Amazon Tool Lets Advertisers Verbally Create Targeted Audiences In Minutes
MediaDailyNews, Laurie Sullivan - Wednesday, January 8, 2025
The SQL generator helps advertisers create ad-targeting audiences through requests using natur ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...
- As Search Traffic To Publishers Declines, Captify Delivers More Data Signals
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2025
The Independent, Ranker, and Haymarket are some of the publishers using wh ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- Google: AI Kills SEO On Path To Artificial Superintelligence
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2024
Artificial intelligence will replace the need for search engine optimization in 202 ...
- Google Ads VP Outlines Plans For 2025
MediaDailyNews, Laurie Sullivan - Monday, December 30, 2024
AI will play a major role in advertising in 2025. Brendon Kraha ...
- SCOTUS Shouldn't Intervene In Meta Fraud Suit, Advertisers Say
MediaDailyNews, Wendy Davis - Tuesday, December 24, 2024
Two Meta advertisers are asking the Supreme Court to leave in pla ...
- Will 'Multisensory' Ads Cast A Spell On Theatergoers?
Media 3.0, Laurie Sullivan - Friday, December 20, 2024
CJ 4DPLEX is working with National CineMedia to tie a full senso ...
- RE/MAX Ad Media Network Launches To Support Realtors
MediaDailyNews, Laurie Sullivan - Wednesday, December 18, 2024
Another programmatic media network will launch, but this one will become t ...
- In Advance Of Upfront, JIC Preps First Currency Audits, Deems VideoAmp Demos 'Transactable'
MediaDailyNews, Joe Mandese - Thursday, December 19, 2024
While not a new certification, the JIC announced VideoAmp's "personification" method ...
- Health Care Programmatic Ad Platform Built To Reach 'Zero Waste'
Data & Programmatic Insider, Laurie Sullivan - Monday, December 16, 2024
To support health care advertisers and marketers, WebMD Ignite designed ad capabiliti ...
- Microsoft Updates Household Attribution: Pauses FourSquare, AdSquare Tools
MediaDailyNews, Laurie Sullivan - Friday, December 13, 2024
Microsoft has introduced major support and regulatory updates to its ad platfo ...
- Ipsos Bows Out Of Kantar Media Bidding Process
MAD, Steve McClellan - Friday, December 6, 2024
After confirming on Monday that it was in discussions regarding a potenti ...
- Former Google Employees Create 14 Of The Top 50 AI Startups
Performance Marketing Insider, Laurie Sullivan - Monday, December 9, 2024
Former Google employees have had a profound influence on AI. They ha ...
- Definition Of Video Ad Impression Has Grown More Complex
Research Intelligencer, Robert Williams - Friday, December 6, 2024
The IAB urges advertisers, platforms and technology providers to collaborate on transpare ...
- Inroads Into The Inbox: New Offering Focuses On Metrics To Drive Engagement
Email Insider, Ray Schultz - Wednesday, December 4, 2024
AudiencePoint claims its new solutions go beyond traditional metrics. ...
- Western Union, PubMatic Expand Collaboration
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
Western Union is using first-party data online to offset audience extensions v ...
- Ipsos In Talks To Acquire Kantar Media
MAD, Steve McClellan - Monday, December 2, 2024
Ipsos said there was "no guarantee" that it would make "any offe ...
- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...