- YouTube Liaison Opens Up About The Algorithm
Performance Marketing Insider, Laurie Sullivan - Monday, November 18, 2024
How the algorithm works has been a secret at Google, but n ...
- SCOTUS Wants To Hear From Advertisers In Battle Over Meta's Metrics
MediaDailyNews, Wendy Davis - Monday, November 11, 2024
The Supreme Court has asked attorneys for advertisers to respond to Meta ...
- Google Ads Trigger Different AI Overviews Intent Patterns
MediaDailyNews, Laurie Sullivan - Thursday, November 7, 2024
The larger the AI Overviews, the more opportunities to serve ads, accordi ...
- Chamber Of Commerce Urges SCOTUS To Side With Meta In Metrics Fight
MediaDailyNews, Wendy Davis - Tuesday, November 5, 2024
A recent ruling requiring Meta to face a class-action suit "will ma ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- 'The Independent' Says It Surpasses Other British Publications In U.S. Growth, Traffic
Publishers Daily, Ray Schultz - Monday, November 4, 2024
"The Independent" has moved beyond the "Daily Mail" and "The Guardian." ...
- Creating Advertising's Central Nervous System
Data & Programmatic Insider, Laurie Sullivan - Monday, October 28, 2024
AI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- How To Avoid The 7 'Deadly Sins' Of Emotionless Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, October 24, 2024
Consumer attention is difficult to capture, but emotional storytelling - rather th ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, Reach
Advanced TV Insider, Wayne Friedman - Wednesday, October 23, 2024
In three key swing states, Democrat political advertiser impressions are at ...
- Dark Traffic Monetization For Publishers Rises Under Google Partner Program
MediaDailyNews, Laurie Sullivan - Tuesday, October 22, 2024
Ad-Shield's partnership with Google allows publishers to monetize premium Google Ad Exchan ...
- Yahoo Is The Only UK News Site That Grew Its Audience MoM In August
Publishers Daily, Ray Schultz - Thursday, October 3, 2024
"The Guardian" led the top 10 UK websites for the first t ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: Analyst
Television News Daily, Wayne Friedman - Wednesday, September 25, 2024
Key reach metrics for ABC, CBS, and NBC for persons 18 a ...
- Social Media Remains Key Priority For Health/Pharma Marketers
Research Intelligencer, Robert Williams - Monday, September 23, 2024
Seventy percent of pharmaceutical and healthcare advertising professionals said they're planning ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing Data
TV Watch, Wayne Friedman - Friday, September 20, 2024
Is there a "number" out there that talent, agents and press c ...
- Reddit Users Challenge Google, Sending Business Owners A Message
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 18, 2024
Many small businesses find they can gain traction by treating Reddit ...
- VideoAmp Guaranteed Currency For $1B In Buys YTD
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To Purchases
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Foursquare developed an in-house measurement tool combining location with purchase data th ...
- Manulife/John Hancock Makes The Case For Increased Media Spend
Performance Marketing Insider, Laurie Sullivan - Monday, August 26, 2024
Manulife/John Hancock brought measurement in-house and invested in its first global bra ...
- Four-Day Democratic National Convention Viewing Tops RNC By 14%
Television News Daily, Wayne Friedman - Saturday, August 24, 2024
The four-day event earned 21.8 million average viewers, compared to the R ...
- Meta Will Ask Supreme Court To Block Class-Action Over Metrics
MediaDailyNews, Wendy Davis - Thursday, August 15, 2024
Meta Platforms will ask the Supreme Court to prevent advertisers from proceedi ...
- Olympics Viewing U.S. Households Up 11% Over Tokyo Games To 60M
Advanced TV Insider, Wayne Friedman - Thursday, August 15, 2024
At least 600,000 new U.S. homes watched some of the Olympics ea ...
- Short-Duration Olympics Events Have Long-Tail Viewing, Study Finds
Television News Daily, Wayne Friedman - Thursday, August 15, 2024
The men's 100-meter final -- where the winning time was 9.79 secon ...
- Will Audience Curation Solve Addressability Challenges?
MediaDailyNews, Laurie Sullivan - Wednesday, August 14, 2024
Lotame Curation will give advertisers a way to build audience segments bas ...
- Meta Must Face Class-Action Over Inflated Audience Metrics, Court Confirms
MediaDailyNews, Wendy Davis - Monday, August 12, 2024
In a defeat for Meta Platforms, a federal appellate court left ...
- Dentsu Will Use AI To Reverse Engineer Entire Media-Planning Process
Performance Marketing Insider, Laurie Sullivan - Monday, August 12, 2024
Audiences are built and questions are asked, with answers showing how ...
- Twitch Loses Viewers, Market Share To Competitors In Q2
MediaDailyNews, Colin Kirkland - Monday, August 5, 2024
According to data by Streaming Charts, Twitch experienced a decrease in overa ...