Tag results for "audience measurement"
- My Wish List For The Alt Measurement MovementThese are exciting times for media measurement. After decades of no chang ...
- Deloitte Digital Tapped As 605 Exchange Development PartnerThe Deloitte "experience consultancy" will be the exclusive software and development provid ...
- NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency PartnerPublicis Media will be the first media holding company to work wi ...
- Discovery Takes Minority Stake In OpenAPDiscovery, already a supply-side member, will now sit on OpenAP's board a ...
- Interest In COVID Wanes Among TV News Viewers, Now Part Of 'Daily Life'New data from TV audience measurement service Samba TV gives new meani ...
- Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia EffortsThe service will offer deduplicated analysis of media consumption and audiences acro ...
- Microsoft Advertising's Billion-Person MilestoneThe Microsoft Advertising audience as of March 2021 reached 1 billion peop ...
- Fox Lawsuit, Peloton Plot Bombshell, M&A And Social News Led 2021's Most-Read 'Digital News' Stories"Digital News Daily" readers followed voting machine makers' lawsuits against Fox, speculati ...
- Representation Of Identity Groups Underpins Media InclusivityAccurate portrayals of historically excluded or marginalized people makes shows more engag ...
- MRC Audit Uncovers 'Accuracy Issues' With Broadband-Only, Recommends Nielsen Hold OffThe disclosure follows Nielsen's decision to incorporate broadband-only homes into its univer ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020"We are greatly concerned that 'Nielsen One' is being built atop ...
- Media Strategy For Crypto Brands Varies With Consumer Attitudes On RegulationCrypto brands can help to shape people's opinions about a legal framewo ...
- Microsoft To Acquire Xandr, Expand Programmatic AdvertisingAT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- Gracenote Launches Entertainment Programming Measurement To Forecast TV, Movie PerformanceNielsen's Gracenote is launching a new tool to predict audiences for entertainme ...
- CIMM Developing Guide To Converged TV Measurement ProvidersThe guide aims to provide profiles and objective comparisons of the capabiliti ...
- BBC Records Highest-Ever Global Audience: 489M Viewers Per WeekThe number puts the BBC on track to reach its goal ...
- Nielsen Sues TVision, HyphaMetrics For Patent InfringementsNielsen sees a violation of its '994 patent, with regard to "excessi ...
- Nielsen To Measure Audiences For Individual Linear TV Ads, Eventually Replacing C3The move is another key step in Nielsen's development of its cross-platfo ...
- NBCU Devises Framework For New Metrics EffortsNBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Yelp Adds Ad Units Connecting National Brands With Local ConsumersYelp launched two ad units Tuesday -- Sponsored Collections, which allows bran ...
- Measurement Company Samba TV Posts 24% Revenue GainsSamba TV saw revenue rise for the most recent nine-month period ...
- Antietam Broadband Re-Signs With Nielsen For Local TVAntietam provides residential and business digital television, high-speed internet and digital pho ...
- DoubleVerify To Buy Contextual Social, CTV Targeting Platform OpenSlateThe combined capabilities will enable integrated brand safety and contextual optimization f ...
- Does The OOH Industry Want To Have A Say In Its Future?Rapid and accurate audience measurement is the gold standard of accountability f ...
- Univision Inks Exclusive Linear Deal With Comscore In Three MarketsThe two will also work together to "refine" Comscore's Hispanic audience measureme ...
- Tubular Launches GRP Metrics For YouTube, FacebookGRPs help advertisers plan and measure the viewership for content against targ ...
- ANA To Test Cross-Media Measurement System With VideoAmpThe pilot will test various approaches to the use of Virtual ...
- Despite Undercounting, Accreditation Issues, Nielsen Sees 5.5% Gain In Q3Nielsen now says many of its panel maintenance issues have been resolve ...
- The Next Gen Of Audience Measurement Will Require Big DataVirtually every part of the ad industry has been impacted by B ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.The MRC Wednesday disclosed new milestones in the evolution of ad a ...
