Tag results for "metrics"
- Facebook's $40 Million Settlement Over Video Metrics Moves ForwardA federal judge has granted preliminary approval to a class-action settlement requiring ...
- Best Practices That Drive High Email Open RatesEmail marketers that use delivery optimization, A/B testing and reactivation tend to ...
- LinkedIn Data Finds Marketers Measure ROI Too QuicklyLinkedIn's research found marketers are expecting too much too soon. When return ...
- Nexstar TV Stations Move To Impression-Based Model For Selling AdsNexstar Media Group's broadcasting unit will move to a cost-per-impression model from ...
- What's A Planner To Do With So Many Metrics?Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad ...
- KPIs For Tracking Email Marketing PerformanceAlmost three-fourths of email marketers rate their ROI as excellent or good. ...
- Amazon Advertising Gets Major Boost From Prime Day, Data ShowsA significant portion of Amazon's Q3 sales came in during Prime Day, ...
- Google Ads Conversions-By-Time Reporting Makes Much More SenseGoogle Ads recently introduced a reporting feature that allows marketers to see ...
- MRC Keeps Accreditation Of Altered Nielsen TV Market MetricsAll Local People Meter markets, and 19 of the set meter markets, ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinnessAll about the TV Viewability study IPG Media Labs recently released using ...
- Amazon, Google, Microsoft Advertising Veteran Launches Analytics PlatformThe founder of an intelligent insights platform led the development of a ...
- Former Omnicom Media Chief de Nardis Explains Move To LoopMe BoardDe Nardis wanted to look at a brand's challenges first and then ...
- Moz Develops New Metrics For SEO AnalysisMoz's Domain Analysis launched earlier this week to support search engine optimization. ...
- Adjust Develops Retention Metric For AppsGaming apps achieved the highly overall retention rates. Yet, while the sub-category ...
- eDataSource Rolls Out Email Journey Mapping ToolJourney Mapping enables brands to view sequenced email performance -- their own ...
- The Late Erwin Ephron's Measurement Contributions Still Ring TrueWith Ephron's input, the industry made the leap forward from daily effective ...
- Facebook To Pay $40 Million To Settle Lawsuit Over Inflated Video MetricsThe settlement agreement calls for at least $28 million to be distributed ...
- Content: A Tougher, Even More Crucial, Challenge Than MetricsFacebook's proposed $40 million settlement and advertiser pressures may help ensure greater ...
- Why There's A Scarcity Of Valuable DataTo compete in a world where data requirements continue to increase, marketers ...
- Ad Industry Forms Global Cross-Measurement CoalitionAdland is joining forces with a new global initiative developing a more ...
- Arbitraging Human AttentionThe biggest problem with modern day media-buying is that the ad industry ...
- What Is A Data-driven Publisher?"We try to use that as a reference for marketers and sales ...
- Email Open And Click Rates Jump In UK: DMAEmail open rates have increased to an average 20.8%, compared to 17.2% ...
- 4A's Examine Media Measurement PrioritiesThe 4As hosted a panel that covered the joint efforts of leading ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy CompliantLexus joined several companies in an initiative that ensures its influencer marketing ...
- Try Tracking Actions That Consumers Don't TakeMost email marketers track consumer behavior such as web-page visits an opt-in ...
- How Google Paid Search Will Shift Focus To Insight And ImprovementThe change to the more informative top-impression share metrics will encourage marketers ...
- How To Prepare For Google's Average Position SunsetGoogle is undoubtedly shaking things up for advertisers with this rollout. Here ...
- Nielsen Expands Metrics For Social Content RatingsSCR can now measure talent's promotion of TV programs across Twitter, Facebook ...
- NBC, CBS Tops In Key 2018-2019 TV Viewing MetricsIn the race for the 18-49 viewing crown, NBC leads with a ...
