Tag results for "metrics"
- It's Time To Think About, Well, TimeThe media-buying industry has historically been described as one that "buys time ...
- Act-On Software Releases Engagement InsightsAct-On Software unveiled Engagement Insights on Wednesday, a new reporting tool that ...
- Can Facebook Metrics Be Trusted?Netimperative is asking another thorny metrics question of Facebook -- has it ...
- Is Facebook Making Up Audience Estimates?What does Facebook know that the U.S. Census Bureau doesn't? I ask ...
- The Right Kind of TransparencyWe need a way to bring transparency to value. Since consumer attention ...
- Google Introduces Absolute Top Impression Share MetricThe product status report and absolute top impression share aim to identify ...
- It's Time To Apply Digital Video Metrics To TV RatingsIf we focus on duration of viewability for cross-screen video, then it ...
- Is TV's Latest Cry For Help A Call for Attribution?TV, unlike digital, wasn't built with measurement in mind. Yet marketers have ...
- Email Engagement Is On The DeclineFigures from the Direct Marketing Association show that while email open rates ...
- GDPR Will Confirm Email Marketing As King Of ROIEngagement has slipped a little, but repermissioning lists to focus on interested ...
- Optimist For Unified Cross-Platform Measurement: TiVo's Walt HorstmanWalt Horstman, SVP/GM, analytics and advertising at TiVo, has a background steeped ...
- Do Brands Win In The Current State Of TV Advertising? Will the future be about performance? Absolutely! It has always been about ...
- Let's Get Engaged: Does Email Still Lead The Customer Experience?Email is the most preferred channel for many activities in both B2B ...
- Nielsen Including Facebook, Hulu, YouTube In Digital RatingsVideo content, including full episodes of TV content and/or video clips, will ...
- Fixing TV's Demo ObsessionIn the 1970s and '80s, agencies would seek to fulfill client business ...
- The Linear TV Model Will Change: Q&A With IPSOS' Greg DePalmaGreg DePalma, newly named head of revenue, IPSOS Affluent and Influencer Database, ...
- What's Keeping You From Multi-Touch Attribution?Multi-touch attribution (MTA) is all the buzz among marketers because it offers ...
- Viant Expands Partnership With Urban ScienceViant's automotive customers will be able to instantly gauge the impact their ...
- Identity Is Not A StrategyMany companies in data and analytics are hanging their hats on identity ...
- Lessons From The Summer Of RansomwareHere are three critical lessons from the recent wave of ransomware atta ...
- The Hidden Email Metric That Marketers Don't KnowA primer on perhaps the most important email metric of all: the ...
- OTT Metrics, Viewability And Fraud Pose Ongoing ConcernsOne of the major obstacles in OTT measurement is that neither Nielsen ...
- Snap Rolls Out New Measurement ProgramWith the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management ...
- Time-Shifting Boosts CBS Prime-Time Viewing By 53% Gleaning data from Nielsen's evolving Total Content Ratings, CBS touts strong time-shifted ...
- Asleep At The Cyber Switch: Most Firms Can't Measure Their Security MetricsCompanies are investing in cyber security. But most are unable to measure ...
- Mobile Attribution Is Flawed -- And Costing Advertisers MoneyAdvertisers should be able to measure the effectiveness of their mobile advertising ...
- ESP Analytics Need A MakeoverI've found that companies in many different fields - finance, dating, travel, ...
- Size Crucial For OTT Audience MeasurementTo reliably capture even basic viewing behavior, an OTT barometer needs to ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool Nielsen wants to make it easier for media buyers looking to buy ...
- Campaign Monitor Unveils Email Analytics Platform, InsightsCampaign Monitor announced the release of Insights on Wednesday, a new analytics ...
