Tag results for "metrics"
- NBC Wins Another Season In 18-49, CBS Tops In Total ViewersNBC and CBS will take the top spot in key broadcast networks' ...
- Nielsen Ratings Are Dead -- Long Live Audience-Targeting Capabilities?Turner Broadcasting president David Levy and other Turner executives are suggesting the ...
- Nielsen To Add Time-Shifted Viewing Metric To Local TVThe company says the metric will first be available via monthly reports, ...
- Clarification: Nielsen's L3, L7 DataIn the "Nielsen To Add Time-Shifted Viewing Metric To Local TV" story ...
- A+E Offers Limited Guarantee Deals Based On Business OutcomesA+E says initial business outcome guarantees will focus on the number of ...
- Spamless Delivery: The Latest Email Inbox BenchmarksReturn Path finds that email deliverability has improved -- but not for ...
- NBCUniversal Extends iSpot Deal For Attribution MetricsNBCUniversal clients can access real-time dashboard reporting on how TV ad exposures ...
- Improving Client-Agency Procurement Efforts Is VitalA new role - the brand safety officer - is a first ...
- Nearly Two In Three CMOs Reduce Facebook And Google Spend Over Metrics And RatesResearch by the Chief Marketing Officer Council claims that its members are ...
- Nielsen Posts Modest Gains, But 'Watch' Gains 8.5%Revenue was up 5.5% to $1.6 billion, and Watch's audience measurement of ...
- The Email Boarding Pass: How Travel Marketers Use The ChannelTravel marketers score better-than-average email metrics. But a Return Path study shows ...
- Alphabet's Google Looking Better Based On New Accounting, MetricsNet earnings for Google's parent company Alphabet soared 73% to $9.4 billion ...
- NBCU Joins Advance Ad Consortium Open APNBCUniversal will license its Audience Graph, "a single centralized store of audience ...
- Marketers Fear Measurement Is Killing CreativityAccording to research by digital agency Dotted, nearly three in four marketers ...
- MSNBC, CNN Make Unit Pricing Gains, But Fox News SlipsPrime-time shows on MSNBC and CNN shows have seen modest to big ...
- BARB Snubs Facebook and YouTube Over Brand SafetyBARB, the organisation that measures tv audiences, has rejected a bid by ...
- NBCU Unveils CFlight 'Currency' For Upfront, Some Agencies Buy InNBCUniversal has created what it says is the industry's first unified advertising ...
- Buyer, Where Art Thou?RampUp, a confab about marketing tech, took place last month in San ...
- What The Hell Is 'Time Spent' With Advertising, Anyway?There are many studies done that quantify "time spent." But the simple ...
- Spending Per Person/Hour: Advertising, Ad-Supported MediaOn Friday, "Research Intelligencer" published an analysis calculating the "hourly rate" Madison ...
- Nine In Ten Marketers Would Pay For Better Programmatic MetricsResearch by Infectious Media suggests that nine in ten marketers would be ...
- Adaptly's McCrea Touts Metrics To Aid Brand GoalsFocusing on more tangible metrics like engagement and traffic gives brands more ...
- What's Behind The Falling Email Read Rate?Open rates are down and not-spam rates are up. Return Path's Tom ...
- Gmail Metrics Provides Data Visualization, Tracks Email AnalyticsThe recently released Gmail Metrics now provides data visualization of email usage ...
- Burger King, Unilever Tops For EffectivenessBurger King improved its ranking by 30 places to reach the top ...
- Facebook Clarifies Ad Metrics, Helps Marketers 'Measure What Matters'Facebook plans to make changes to the advertising metrics it reports to ...
- Chobani, Coca-Cola Tops In Olympics Ad Awareness"The Olympics advertising landscape is often as competitive as the sports events ...
- The Seven Hidden Measures Of Email DeliverabilityReturn Path found that more emails are ending up in the spam ...
- SEO Metrics You Should Be Tracking But Probably Aren'tDetermining your SEO success means more than just tracking Google page rankings. ...
- Sinclair Signs With Nielsen, Maintains comScore ConnectionThe new deal with Nielsen includes measurement for Sinclair's local stations, digital ...
