Tag results for "metrics"
- Post-Election Results: Fox Widens LeadSixteen days later, Fox News is averaging 3.2 million prime-time, post-election viewer ...
- The New York Times Wants To 'Reshape' The Ad EconomyRather than measuring clicks and impressions, the "Times" plans to find ...
- AI Automation Expected To Ease Pressure To Increase RevenueEighty percent of digital ad professionals use AI tools for media buyi ...
- Field Of View: Digital Ads Are Being Seen More OftenViewability rates have gone up both for video and display, DoubleVerify repo ...
- Dentsu Uses Microsoft AI For Campaign Posts, Reduces Analysis Time 80%Faced with the growing complexities of media metrics, Dentsu adopted the u ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- YouTube Liaison Opens Up About The AlgorithmHow the algorithm works has been a secret at Google, but n ...
- Advertisers, Creators Raise Performance Across YouTube, RedditAn open mind and trust drive consumer spending, according to the stud ...
- The Email Power Elite: The 3 Levels Of Marketing SophisticationIs your firm a baseline marketer, a performance-obsessed marketer or a reven ...
- Goodbye CTR, Hello Attention?Click-through rate is unfortunately as close to a common denominator metric ...
- SCOTUS Wants To Hear From Advertisers In Battle Over Meta's MetricsThe Supreme Court has asked attorneys for advertisers to respond to Meta ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm SaysDoubleVerify offers a tool to measure more than 15 metrics. ...
- Google Optimization Score For Ads Identifies Competitor ImpactsGoogle's Optimization Score that provides recommendations to improve ad performance has be ...
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Meta's Ad Business Remains Strong In Q3 Despite Reality Labs LossesDespite losing billions in its Reality Labs division, Meta surpassed market expectatio ...
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Meta, GoFundMe Simplify Donation Process On Social MediaMeta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- Pivoting Transparency To Analyze Each Programmatic AdvertisementFinding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Attention Metrics: The Elusive Brand And Performance ConnectorThe challenge is that there are bad impressions lurking around every corne ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Stand At Attention? Not Enough When It Comes To TV, Media AdvertisingAccording to a report from the ARF with Kroger Precision Marketing, the ...
- Amazon Launches An Audio Generator For AdsAmazon is launching a generative AI tool to create audio ads th ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail MediaRetail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Meta Petitions Supreme Court To Intervene In Battle Over Inflated MetricsMeta Platforms wants the Supreme Court to hear an appeal of ...
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI PlatformUsers will see fewer ad annotations and extensions, as Microsoft's technology c ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media BuysThe agency is offering clients and other agency and media partners acce ...
- The CPM Behind Nebraska's One Democratic Electoral VoteThe GOP's failed attempt to transition Nebraska to a winner-take-all electoral vo ...
- Putting The Customer On The Map: How Brands Track The JourneyCustomer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
