Tag results for "metrics"
- My Wish List For The Alt Measurement MovementThese are exciting times for media measurement. After decades of no chang ...
- We're Better Off: Email Marketers Are More Upbeat Heading Into 2022Business is up, but many leaders lost their jobs in 2021 a ...
- Content Royalty: Email Ranks Among Top B2B Channels, Behind SocialContent marketers are stretched for time -- they spend 33 hours ...
- Google Launches Desktop Search Page-Experience ReportThe rollout begins in February, with a completion date by the e ...
- CTV Ad Revenues Continue To Rise, As Do Concerns Over Reach, FrequencySome 60% of ad execs surveyed believe, completely or to an exten ...
- NBCU Names iSpot A 'Certified' Measurement Partner, Plans 'Currency' TestsAn initial test will start with iSpot.tv and Publicis Media for t ...
- FTC Can Proceed With Antitrust Claims Against FacebookA federal judge has rejected Facebook's request to dismiss antitrust claims stemmi ...
- Apple MPP Adoption Is Almost At The Saturation PointAbout 40% of all email opens are now flowing through iOS ...
- Not All Marketing Data Is Created EqualTo evaluate brand health, replace your vanity metrics with ones that off ...
- What You Read In 2021The best way to predict the future is to look back ...
- Email Marketing Metrics You Need To KnowAnything can be sold by email, but the sellers have to ha ...
- NBA Sees Surprising 10% Rise In National TV Viewership; TNT Up 22%, ESPN Grows 4%Some analysts say the NBA is part of a general overall upti ...
- LinkedIn Defeats Lawsuit Over Inflated Ad MetricsSiding with LinkedIn, a federal judge has thrown out a lawsuit again ...
- Year In, Year Out: What Happened In Email In 2021 And What To Expect In 2022From Apple's MPP to the death of the cookie, marketers are faci ...
- Best/Worst 'Informers' Of The YearMedia veracity watchdog NewsGuard published its annual list of best and wor ...
- Nielsen Understated OOH TV Viewing Since Sept. 2020"We are greatly concerned that 'Nielsen One' is being built atop ...
- The Expansion Of SEO Into All Business AreasSEO has long been recognized as one of the most impactful, highe ...
- Metrics Underdog: North America Follows Europe In Email Clicks, OpensBut the continent also ranks high in unsubscribe rates for scheduled, automat ...
- Mobile, Social, Digital Video Are Top Advertising Priorities For 2022Mobile video, in particular, is poised for growth. "As more consumers shi ...
- Nielsen Gauge Shows Usage Gains For Streaming, BroadcastAn increase in sports viewing for broadcast is credited as a rece ...
- Pandemic, Streaming Gains Hamper 2022 Theatrical Movie ReleasesMorgan Stanley estimates U.S. box-office revenue in 2022 at $8.02 billion, do ...
- Apple Updates Its iOS 15 With App Privacy FeatureThe App Privacy Report allows users to see whether other apps ha ...
- Senator Warren Calls For Federal Probe Of Facebook Over 'Potential Reach' MetricsA Democratic lawmaker is calling on the Justice Department and Securities a ...
- Amazon Data Mishandling Suggests Ad Industry Needs High-Security Clearance Certification ProcessAnalysis of internal documents reveals how employees abuse customer data, stalk celebritie ...
- Not All Marketing Data Is Created EqualTo evaluate brand health, replace your vanity metrics with ones that off ...
- NBCU Devises Framework For New Metrics EffortsNBC sketched out six key areas of segmentation: audience measurement, audience verificatio ...
- Shopping Your Own Data: The Uses And Hurdles Of Data-Driven MarketingFirst-party data can be used for adding customers to email marketing list ...
- New Netflix Metric Is Aimed More At Fans Than Business PartnersConstituencies with financial interests -- production partners, investors, stakeholders -- have al ...
- A Look At Global Converged TV Trends: Q&A With TVSquared's Jamie Lemle"To support converged TV initiatives, the need for holistic, cross-platform measurement h ...
- Platforms Partner To Measure Retail Sales Impact Of CTV, OTT Ads For Local, Mid-Market AdvertisersMeasurable outcomes include return on ad spend/ROAS. ...
