Tag results for "metrics"
- Data Illumination In Gaming And EsportsComscore is investing in new research into gaming and esports consumers. CRO ...
- The Pandemic Bump: Email Open Rates Rose Sharply During Spring, Study FindsContinental Europe pulled the highest open and click rates, with North America ...
- Fewer TV Sports Events In Mid-June, Viewing Levels Lower Than A Year AgoSome returning TV franchises -- golf, NASCAR, and horse racing -- have ...
- YouGov Sails Deeper Into Esports And Gaming Research With Nicole Pike At The HelmNicole Pike left Nielsen in mid-June to take up a position at ...
- Dentsu Aegis Teams With TVision To Develop 'Attention Economy' Media Planning, Buying MetricsDentsu Aegis Network, whose agencies have long been proponents of developing proprietary ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad FraudThe Media Rating Council (MRC) this morning released new standards intended to ...
- Search Marketers Focusing More On Conversion And Revenue, Less On RankingAbout 10% more marketers are paying for higher visibility on Google this ...
- Google Launches Smart Campaigns Features To Aid SMBsGoogle now will allow companies to run Smart campaigns advertising directly from ...
- Out Of A Crisis, A Solution: End The Myriad Of Vanity MetricsStatic media plans must evolve to meet the current reality. One major ...
- Brand Recovery Success Requires A New Marketing FrameworkThis isn't a return to pre-pandemic normalcy. More nimble brands are thinking ...
- On The Edge Of The Black Hole: What Brands Are Doing To Avoid A CX DisasterAmazon found a way to respond to customer feedback at scale with ...
- Google To Consider 'Page Experience' in Search Ranking Of ResultsThe algorithm update -- Google Page Experience -- will evaluate the web ...
- Email Flies: Engagement Rises By 200% During COVID-19 PandemicWeb traffic has declined overall, but aspirational travel has seen growth, Glance ...
- Univision, Other Midsize, Small Broadcast TV Networks Score Seasonal Viewing GainsA number of mid-size and small, locally based digital networks have seen ...
- Criteo Dives Into Performance For Partnerships, Traffic GenerationThe performance of data and websites remains an important metric for brands ...
- Automated TV Ad-Buying Platform Hudson MX Strikes TV Attribution Deal With TVSquaredThe deal will provide more competitive "business outcome" measurement for local TV ...
- Marketers Lack Unified View Of The Customer, Survey ShowsHigh-performing firms can connect email behavior with actions in other channels, a ...
- Firm Offers Puerto Rico Email, Telephone ListsEmail lists from Sprint Data Solutions Worldwide Marketing come with demographic and ...
- Here's How Kantar Analytics Is Leading Brands Back To AdvertisingKey questions for brands are how consumer shifts in behavior will forecast ...
- CTV's Share Of Video Impressions Rebounds After Q1 DiveConnected TV's decline in share in Q1 reflected upsurges in share for ...
- Why John Wanamaker Is Finally SmilingAs brands tighten their belts, the marketing funnel will be forced to ...
- InMobi, LiveRamp Discover Role Partnerships Play Without Third-Party Cookie SupportA partnership becomes more important as InMobi and LiveRamp look to address ...
- YouTube Accelerates Launch Of Formats, Measurement Tools For TVYouTube plans to share new advertiser insights and accelerate the launch of ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And SoldTV couldn't be better. It has become our perfect pandemic partner. It's ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI MetricsAd-fraud prevention company Pixalate has added three new accreditations from the Media ...
- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity RisingConnected TV's 43% share tops mobile video impressions' 39% share for the ...
- Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game AdvertisingThe deal will bring ad measurement, optimization and real-time brand-specific metrics to ...
- Auditor Asserts Google Sought To Control Its Reporting Of Some Ad MetricsThe auditor, used by clients to check that ads run near content ...
- AMC Networks Offers Upfront Platform For Agencies, MarketersThe "Upfront Connect" site is a client-exclusive platform, which includes "The Screening ...
- National TV Impressions Maintain High Level, More Program Fragmentation, Due To COVID-19 CrisisHigh TV viewing and greater program fragmentation continue a month into the ...
