Tag results for "metrics"
- Former Google Software Engineer Claims YouTube Erasing 'Dislikes' For Biden VideoThe videos were uploaded or streamed from the official White House governme ...
- Words Count: The Art Of B2B Email NegotiationBuyer attention is a key metric in predicting whether communications will le ...
- iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes MeasurementiSpot, which measures advertising reach, conversion rates and lift across TV a ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19But ABM now gets 27% of the average B2B marketing budget, t ...
- Trump The Influencer's Tweet Storm In Last 30 Days Valued At Nearly $2.2M"We were interested in what Twitter's permanent suspension of Trump will me ...
- WarnerMedia: Theatrical Movies On Streamers Need New MetricsTheatrical movies moving onto streaming platforms demand new performance metrics -- rath ...
- Customers For Life: LTV Is Now The Top Ecommerce Metric, Study ShowsMost brands are increasing their ecommerce budgets and headcounts this year, Namog ...
- How To Measure Podcast Results, EfficiencyFor one, promo codes give advertisers direct results for purchases driven ...
- Amazon, Twitch Score Highest Viewing For Streaming NFL Game -- 4.8M 'Average Minute' Viewers: NFLSaturday's NFL regular-season game posted 4.8 million "average minute" viewers on Amaz ...
- Best In Show: How The Top Brands Run Their CRMEmail KPIs are the main metrics being measured. But there's a spl ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks SoarThe top four networks collectively are down 17% in Nielsen-measured average prime-ti ...
- We Need Nielsen's Help In CTV -- NowThe recently unveiled Nielsen One cross-channel video measurement initiative should be ab ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign OnSamsung Ads will provide ad viewership, incremental reach, and effectiveness metrics f ...
- ScaleX.ai Adds FlowEngine.io's AI To ABM ArsenalThe company contends that email and phone outreach don't work as we ...
- Newsmax TV Sees Growth, But Metrics Well Behind Big Cable News NetworksDespite recent improvements in advertising and viewing results, Newsmax TV is sti ...
- Is Nielsen's Audience Measurement Makeover What Marketers Need?Will the media world have changed too much by 2024, when t ...
- Sending And Spending: Email Metrics Boomed In November, Studies ShowNew reports from Twilio SendGrid and Omnisend show big email volume increas ...
- Pandemic Reality Check: Business Leaders, Email Pros Disagree On Recovery, SuccessMost global leaders say marketing budgets will return to normal in 202 ...
- Nielsen One Cross-Media Solution Aims To Supersede C3/C7, Current Digital Metrics, By Q4 2024Nielsen says it is simplifying its TV and digital solutions portfolio in ...
- Live From The Email Insider Summit: Metrics With A Big 'M'Brands have to look beyond opens and clicks to gain insights in ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'Nielsen, which is poised to split off its consumer research division ne ...
- Brands Change Tactics, Increase Focus On Customer Marketing, Advocacy, Study FindsNewsletters have fallen from the top three most-used tactics, Influitive reports. ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad CampaignsAs marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- IAB Seeks Comments On Revised Podcast Measurement GuidelinesWith podcast advertising exploding, IAB's Tech Lab has updated guidelines to refle ...
- LinkedIn Sued Over Incorrect Ad Metrics"LinkedIn has systematically inflated ad metrics in its favor, which has enabl ...
- The Price Of Content-Related Keywords, Features Of Best-Performing TextsSEMrush's report analyzes data on Google, Twitter and other platforms as we ...
- Is Q3 Where You Want To Be? Email Metrics Went Up -- But So Did UnsubscribesThe finance and media sectors had a good quarter -- but t ...
- Facebook Conversion-Lift Tool Suffered GlitchNow Facebook admits its conversion-lift tool suffered a glitch that reportedly affect ...
- Email Unsubscribe Rates Are A Key Performance IndicatorEmail marketers do not usually monitor why subscribers unsubscribe. But they ne ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TVData and analytics company Tatari is starting up an automated next-day metr ...
