Tag results for "metrics"
- Health & Fitness Newsletters See 34% Boost In Opens, Study FindsNews-oriented email newsletters have also seen an increase in engagement during the ...
- COVID-19 Disruption: Brands Send Fewer Email Campaigns In March By HalfA Yes Marketing report shows lower open rates overall versus 2019, but ...
- Google Sibling Verily Supports Two New California COVID-19 Testing SitesVerily Life Sciences is helping the government and California to support two ...
- Lawsuit Claims Facebook Knew About Video Metrics Inflation"Campaign" brings news of a lawsuit in America which claims Facebook knew ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers ClaimFacebook execs knew the company overestimated the potential reach of ad campaigns, ...
- Simpli.fi Launches Attribution For OTT/CTV AdvertisersAn OTT/CTV attribution feature released by Simpli.fi this week directly measures ad ...
- BPA Grants Needed Leeway On Circulation Audits Amid CoronavirusReaders who work from home may be harder for publishers -- especially ...
- Advertisers Press Judge To Approve Facebook Inflated Video Metrics SettlementNone of the video advertisers who were notified about Facebook's proposed $40 ...
- Are Better Metrics How You Restore Trust In Advertising?Better measurement and visibility? Surely it's all about better ads, and fewer ...
- Discovery Q4 Revenue Up 2%, Slower Growth In U.S. Advertising, DistributionDiscovery's overall revenues rose 2% in Q4, but it witnessed a slowdown ...
- One-Third Of Social Influencers Buy Fake Engagement ActivityAlmost a third of social influencers are purchasing fake engagement activity to ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In DataSome 88% of marketers are moving to omni-channel campaign strategies. What they ...
- 14 Minutes Of Fame: Addressable Advertising On Linear TV Is A Prime OpportunityThe industry can now capitalize on consumers' desire to be more connected, ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze DataThe Precision Marketing platform enables marketers to understand performance attributable to a ...
- TV Versus Search -- When A Disruptive Brand Tries BothJim Leichenko, director of marketing at Kantar Media, views Robin Hood as ...
- Best Buy, Not Amazon, Dominates Google First-Page Searches For ElectronicsBest Buy has the most visible website on Google's Page One search ...
- Pixability Debuts Tool For Tracking Brand YouTube PerformanceAn interactive dashboard can track brands' YouTube channel growth, sentiment, estimated spend ...
- Yelp Launches Store Visits, Video Ad Unit To Drive Company's GrowthYelp Store Visits, which measures online to offline store visits, and Showcase ...
- Samba TV Works With Amazon To Create New Attribution ModelSamba TV and Amazon are building out an attribution model that enables ...
- Disney's ESPN, ABC See Advertising Revenue Declines In Q4Despite positive financial metrics for its streaming business, Disney's traditional legacy business ...
- MRC Completes Audits For Facebook, Instagram, YouTube: Pauses Snapchat's, Twitter'sThe Media Rating Council this week announced three big digital platforms' measurement ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOHVistar Media CEO Michael Provenzano predicts strong growth for the company will ...
- Advertiser Leadership Critical For Cross-Channel Video Ad MeasurementTV and digital video measurements may be bought in silos today, but ...
- Longer Storytelling At The Super Bowl: Is It Content Marketing Or A TV Ad?A reported 28 Super Bowl commercials will be of longer length: 45 ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's TakeComscore believes it's well-positioned to benefit because of its focus on contextual ...
- Netflix Creates New 2-Minute Viewing StandardPreviously, Netflix counted viewing as a subscribing household watching 70% of a ...
- 'Delish' Credits Classic Recipes, Videos For Record Holiday TrafficDuring the Christmas holiday, individual recipes experienced a 66% year-over-year increase, with ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads TestPandora on Tuesday will launch audience measurement tools to help advertisers determine ...
- 'Sports Illustrated' Publisher Aims For Vindication With Early ResultsTheMaven cut costs by $27 million from a year earlier, when Meredith ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'NBCUniversal announced at the Consumer Electronics Show that it is starting up ...
