Tag results for "metrics"
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given the ...
- Sinclair Kicks Off OTT Campaign Measurement ServiceCompulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Email Reading Time On The Rise, Gmail Now The Top ClientApple iPhone has fallen to second for the first time, Litmus reports ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is ...
- How Do You Rate? Email Performance Benchmarks By IndustryCampaign Monitor reports average open and click-through rates for several industries. ...
- A Proposal To Change TV's Upfront For The BetterIs there a way for brands to break free of the restrictive ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
- Facebook Agrees To Settle Suit Over Inflated Video Ad MetricsFacebook has agreed to settle a class-action complaint accusing the company of ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow's ...
- Creative That Works: Email Is The Most Measurable MediumThe study shows over 60% of brands measure creative. But based on ...
- Building the Perfect Caddy: A Data-Driven Messaging ModelTaylorMade developed an app called myRoundPro that has 100,000 users, three million ...
- Google Buys Looker For $2.6 Billion, Amazon Among CustomersGoogle announced Thursday it plans to acquire business intelligence platform Looker for ...
- Action-Based Metrics In TV Measurement: Q&A With TVSquared's Calum Smeaton"TV measurement has gotten a lot more sophisticated, moving from reach/frequency to ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds that ...
- Amazon: CPGs Sort Through Metrics, Data IssuesTapping Amazon's potential requires sorting through its metrics and their relation -- ...
- Creative Data Integrates With Optimization Analytics For New Performance MetricsVidMob has built tools on top of technology in Amazon Web Services ...
- Duration Weighting In Video Ad Measurement: Time MattersThe TV industry abounds with research of how ads can and do ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based MeasurementMALAGA, SPAIN -- The industry may put another nail -- possibly a ...
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighting ...
- Study: Marketers Are High On Data DashboardsUsers face some serious challenges, according to Ascend2. ...
- What's A Conductor Without An Orchestra?The play on words refers to a new service providing personalized SEO ...
- NBCU Expands CFlight To U.K.'s SkyCFlight is an ad metric encompassing all live, on-demand and time-shifted commercial ...
- ITV To Launch Improved Brand Tracking"Marketing Week" has the inside story at ITV pivots away from what ...
- Verizon Focuses On Traffic As Metric, Not Search Engine Position RankingsLeveraging clickstream data as a directional metric rather than rankings in results ...
- Building Consensus For Progress In Audience MeasurementIf a company like Amazon would support unified third-party measurement, the whole ...
- Email Exam: Study Shows What's Working, What's NotMultichannel campaigns pull better results all the way around than single ones, ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Half My Data Is Effective -- But Which Half?When I had the privilege of working with the late Simon Broadbent ...
- Survata, Oracle Team Up On Moat Analytics IntegrationSurvata and Moat will announce an integration Thursday that will give advertisers ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchanges, ...
