Tag results for "metrics"
- Nielsen Starts Streaming Video Ratings Service For Platforms, DevicesThe new service measures "should be comparable to that of the metri ...
- DoubleVerify CEO Zagorski Takes Company PublicDoubleVerify will debut on the New York Stock Exchange today, trading und ...
- Google's User Experience: Most Websites Fail To Meet Requirements2021 is the year of experience for Google. YouTube doesn't seem ...
- Google Details Timeline For Changes To How It Ranks ResultsThe company last year said when it comes to ranking results ...
- Roku Adds Measurement Partners For More 'Performance Outcome' MetricsRoku is adding new partners to help them measure and target da ...
- Live Programs Steepen Same-Day Ratings DeclinesPrime-time 18-49 viewing for Q1 2021 witnessed a 24% drop, with broadca ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger TrendFor example, in Q1 2021, an average 19.1% of persons 2+ we ...
- Do-Nothing Data: Salesforce Survey Finds Hurdles in Access And UsageMost companies are putting a priority on use of data and measureme ...
- NCAA Men's Title Game Down 14% In Viewers, 'March Madness' Streaming RisesCBS ran 74 national TV spots in the game, totaling an estimat ...
- B2B Brands Offered New Selling Capabilities Through Technology PartnershipFolloze and 6sense are partnering on technology to deliver better buying experienc ...
- Google To Roll Out YouTube Video Ad ExperimentsGoogle on Tuesday announced the launch of video experiments globally in Goog ...
- The Fourth-Party Cookie - How It Looks And ActsCookie-fatigued advertisers who are thinking too much about Google's Cohorts might g ...
- To Integrate Measurement -- Or Not To Integrate Measurement?In my home country, The Netherlands, Kantar and Ipsos will now deliv ...
- Google To Detail FLoC Targeting Nuances In Coming WeeksGoogle began testing FLoC and Privacy Sandbox in Chrome earlier this we ...
- D2C Email Conversions Grew In January And FebruaryD2C email conversions leaped by 26% in the first two months ...
- Brand Recall Outpaces Subject-Line Content In Driving Email Opens: UK DMAMost consumers say email is their preferred way of engaging with brand ...
- Movieclips Sees Sharp Rise In YouTube Subscribers, Ad Revenue MetricsThe YOY hike is partly due to higher at-home media consumption a ...
- Facebook Announces Developer Support For New LoginsFacebook plans to add support for user_friends, user_birthday and user_age_range to the ...
- Turning Up The Juice: Email Metrics Rose For Utilities In 2020There was an overall open rate of 28.1%, a 14% increase Yo ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement"Opt-in rates are expected to be very low, which effectively ends t ...
- Email Open Rates For Small BusinessesEveryone knows what an email open rate is, right? Some small business ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?Google is reportedly set to roll out mobile-first indexing and changes ...
- Initial 'Outcomes Measurement' Findings: It's The Data, StupidThe MRC found there is no single standard for measuring outcomes a ...
- Vizio 'Platform+' Unit Doubles Ad SalesSmart TV set manufacturer Vizio says its ad business -- inventory sale ...
- BrandTotal Continues Battle With Facebook Over Data, Says It Could Face 'Immediate Liquidation'Analytics company BrandTotal says it could face "immediate liquidation" unless it ...
- Performance Data Making A Difference -- What Types And WhyHow often do marketers optimize for social commerce media spend? What too ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To BoardAdelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...
- Comscore's Movie Analytics/Syndicated Digital Business Records Revenue DeclinesComscore says Q4 revenue declined 5%. For 2020, the company's revenue w ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose AdvertisersAs "ad choosers" -- those open to online advertising on their ter ...
- Pinterest To Launch Its First Brand Campaign, Following This Week's Ad SummitAt Pinterest's first partner and advertiser summit this week, the company ma ...
