Tag results for "metrics"
- GfK Finds 'Radically Altered' Survey Environment, Overhauls Methods To Boost Quality ControlOne of the largest sources of media planning research, GfK said t ...
- Dotdash Meredith Sees Revenue Leap Despite Lower Ad SpendParent IAC reports a 64% revenue jump to $1,362.6 million. ...
- Ziff Davis Reports Flat Revenues For Q2The revenue number slipped by 1.1% to $337.4 million, company says. B ...
- Adobe Data Reveals Major Ecommerce Categories Have Begun Experiencing Price DeflationEcommerce experienced price deflation for the first time in more than t ...
- Twilio Enjoys 41% Revenue Hike In Q2Revenue of $943.4 million includes a contribution from Zipwhip plus organic gro ...
- Is The TV Business Ready For Ad Ratings?Let's attack some of the real, low-hanging fruit in the gaps ...
- CTV Fraud Found 83% Lower With Fully On-Screen Delivery Than When 'TV Off' Is UncontrolledEliminating delivery to TVs that are actually turned off also improves engagemen ...
- The Time Machine: The Best Hours For Sending Marketing EmailsB2B and B2C marketers agree on the best times to send marketi ...
- Email Summer School: Less Than 20% Of Emailers Say They're Very SuccessfulAlthough email marketers lack confidence, they have ambitious plans, including mobile-friendly desi ...
- UK Email Metrics Improved In 2021, But Some Advances May Be Due To Apple MPPAs in the U.S., clicks may not be supplanting opens as ...
- Which Email Metric Should You Be Using?Here is a roundup of the email metrics that brands are usi ...
- B2B Ball Game: Brands Are Spending On Marketing, But Worry About PrivacyEmail is a key channel, and a strategy for dealing with third-par ...
- European Marketers Advanced Their Digital Skills During Pandemic, Study FindsBut many see skills and measurement as key barriers to growth, WA ...
- Podcast Consumption Rebounds After Q1 Dip Among Young ListenersThe falloff alarmed many podcasters, but things picked up in Q2, surv ...
- Spoiler Alert: This Year's Agency Of The Year Award Is GroupM's To LoseI've never made a call like that, but based on last week ...
- Prime Time: Amazon Sent Half A Billion Emails For Its Sale Days This YearAmazon drove $12 billion in global sales during Prime Days this yea ...
- Few Firms Have Realized 80% Of Their CX PlansSome are frustrated by difficulty assigning metrics, others with lack of resource ...
- I'll Like And Share The ANA GuidelinesThe ANA guidelines can level-set the industry, help us avoid inflated metri ...
- Pandora Introduces Ad Verification From IASIAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Martech Marches On: What Brands Hope To Do In Three To Five YearsCustomer lifetime value will take its rightful place as a leading metri ...
- Retailers Fail To Capitalize On Gift Cards As Digital Purchases RiseMost shoppers prefer some form of gift card personalization, with 30% ...
- MediaRadar Adds Twitter And Instagram Ad Intelligence CapabilitiesMediaRadar added Twitter and Instagram to its social tracking capabilities, in additi ...
- Internet Searches For Abortion Medications Rise After Leaked Supreme Court RulingInternet search traffic for abortion medication rose 162% after someone leaked ...
- DirectIQ Debuts Email Automation SoftwareThe new tool is designed to streamline email marketing campaigns, the compa ...
- VideoAmp Now Integrated Into Mediaocean's Advertising SystemsMedia measurement company VideoAmp will now be integrated as "currency" into Mediaocean ...
- Email Yo-Yo: Who's Up, Who's Down, Who's Investing In TechRetailing has the highest inboxing rate, and online dating has the t ...
- Media Measurement: One Currency? Multiple? Does It Matter?In today's world, we seem to be easing into a model ...
- Twitter To Launch Branded Likes, Campaign PlannerTwitter continues to step up the introduction of tools and services th ...
- Appeals Court To Decide Whether Meta Must Face Class-Action Over MetricsA federal appellate panel has granted Meta's request to review a tri ...
- How Will Brands Measure Ad Performance In The Metaverse? A Conversation With Frank ZazzaFrank Zazza, known as the father of product placement, talks about t ...
