Tag results for "metrics"
- Nielsen Unveils New Product To Measure Advanced Audience SegmentsNielsen Advanced Audience helps advertisers with their media buys -- providing more ...
- Using Email Without Going BankruptEmail marketing produces both mismatches and successes. Marketers should weigh the pros ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital audio ...
- 63% Of CMOs Expect Advertising Budgets To Rise In 2019Study participants said they rely heavily on paid and organic search, website, ...
- Google Adds Four Metrics For Search Ad PositionsGoogle's new search ad position metrics aim to give advertisers more clarity ...
- Simulmedia Creates DTC TV Buying PlatformThe platform is a bidding system that allows small daily minimum marketer ...
- Good Email Open Rates And How To Get ThemThe average email open rate runs between 15% and 20%. This is ...
- Influential MP Calls For Facebook InvestigationDamian Collins, Chair of the Digital Culture Media and Sport (DCMS) Committee, ...
- Facebook Urges Judge To Toss Suit Over 'Potential Reach' Metric"Its name alone -- Potential Reach -- undercuts plaintiffs' suggestion it was ...
- Calls For Facebook Investigation Unlikely To Lead To UK ActionBut there's nothing stopping British advertisers from following the US lead and ...
- Is The Click-Through, Through? Study Finds Little Correlation With Creative PerformanceA startling new analysis from third-party ad server Flashtalking confirms what many ...
- Facebook Inflated Video Metrics By Up To 900%, Marketers ClaimMarketers suing Facebook over allegations of inflated video metrics say its errors ...
- Pluto TV Taps Tru Optik For Ad, Campaign MeasurementTru Optik's Marketing Cloud product is mapped to 75 million U.S. households, ...
- Why Your Poor Marketing Results May Really Be a Measurement ProblemProper metrics help marketers shift budgets and strategy quickly in order to ...
- Pepsi And Sky Learn More By Measuring Less"Marketing Week" has a surprising story -- if brands cut the number ...
- The Why Of ROI: Factors That Affect Email ReturnEmail produces the highest ROI. But that may not be desirable, given ...
- Roku Starts 11-Partner Ad Measurement EffortThe Measurement Partner Program will aid brands and publishers running OTT advertising ...
- Opens And Clicks: The Email Metrics That CountThere are two main measures of performance for email marketing campaigns: open ...
- Just How Accountable Is Advertising?Bottom line -- based on the questions and answers at an Advertising ...
- Sponsorships Get Performance-Based MakeoverFor an industry that lives and dies on performance, live sports are ...
- Parse.ly Introduces Attention Platform Currents, Measures User Time With ContentThe platform allows publishers to see what people in specific markets are ...
- Tourism Group Shows Off 'Authentic Aruba'The integrated campaign features dozens of Arubans, making a human connection between ...
- The Rank And File: Life And Work In A Quantified WorldAs we're finding out, rankings for all sorts of things matter a ...
- Why Mobile Marketers Need To Think Like StatisticiansMobile marketers need to embrace statistical models to avoid drawing inaccurate conclusions ...
- Google Introduces 'Ad Strength,' New Metric Measures RelevanceThe metric gives marketers a barometer to indicate whether the ad content ...
- Working Together To Improve Measurement: The Cynopsis ConferenceAt some point these two forces must merge: the ever-increasing availability of ...
- Facebook Sued Over Audience Metrics"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the ...
- Email Horsepower: Channel Still Produces The Best ROIEmail beats social by a wide margin when it comes to return ...
- Email Delivery Rises Worldwide; U.S. Is Below AverageReturn Path reports an 85% delivery rate. But it says that's still ...
- A Big-Picture Approach To Digital AdvertisingCMOs want to understand how their advertising efforts affect overall revenue and ...
