Tag results for "metrics"
- Key Email Marketing Metrics And How To Use ThemOpen rates, click-through rates and bounce rates are key metrics for email ...
- Set-top Boxes May Underrepresent Minority PopulationsNielsen says set-top-box/return-path data coming from pay TV providers and other sources ...
- Facebook Revamps, Provides 3 New Relevance MetricsNow, relevance diagnostics will measure relevance across three dimensions, including quality ranking, ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TVOAR will seek "a technical means to better monetize every TV impression ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019Brands expect to increase their spending on data and data-related services in ...
- Google Eliminates Paid-Search Average Position MetricThe elimination of Google's paid-search average position metric is the most significant ...
- Amazon Ranks Most Visible In Ecommerce Category For Google U.S.A Searchmetrics study identifies Amazon as having the six top most visible ...
- Creating New OOH Standard Measurement: Q&A With Geopath's Kym FrankTalking with Kim Frank, who's charged with leading the move to advance ...
- Sponsorships Are Not A Game, Neither Are Their ROIsEnsure specific sponsorship elements (and the KPIs and methodology for measuring them) ...
- Google To Shutter Average Position MetricGoogle will retire the average position reporting metrics used in Google Ads ...
- Mazda Campaign To Break During NCAA Championship GameBrand consideration has moved 11 percentage points in the past nine months, ...
- Digital Metrics: Take Results With Healthy Dose Of SkepticismOne of the benefits of digital media is its ability to track ...
- Welcome Emails Produce High Open Rates Worldwide: StudyEurope pulls a higher email open rate overall, according to a GetResponse ...
- Who's The 'Click Head' Now?If the IAB UK is right about click-through rates, why use them? ...
- Google Ads Brings Click-Share Metrics To Search CampaignsGoogle is bringing the click-share metric to Search campaigns in Google Ads ...
- Cross-Platform Measurements Continue To Hit ObstaclesNielsen and other third-party measurement companies have had a tough time accounting ...
- Google Consolidates Performance Reporting In Search ConsoleGoogle plans to change how Search Console Performance reports count some metrics. ...
- CPB, Brandzooka Launch Ad Testing SiteUploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ...
- B2B Brands Say ABM Produces Higher ROI, Study FindsAccount-based marketing improves metrics on all fronts, but it requires a whole ...
- CHEQ, RiskIQ Partnership Protects Brands, Publishers, ConsumersCHEQ and RiskIQ plan to announce a partnership that provides advertisers and ...
- Amazon Releases New-To-Brand Metrics, Signaling Change In SearchAmazon wants to make it easier for marketers to estimate the cost ...
- Seeking Alpha Acquires CressCap Investment ResearchThe deal aims to provide advanced quantitative analysis of data to help ...
- How To Measure Your Email Marketing KPIsThe only way to know if your emails are working is to ...
- Finding Metrics That MatterData exhaustion doesn't necessarily have to be a problem for marketers. The ...
- Beyond CTR -- Four Ways To Bridge The Creativity ChasmMachine-learning could help advertisers show that evaluating winning creative is not as ...
- Google Encourages Additional Content In Manufacturer CenterGoogle, which has been working to return the exact location on a ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, TargetingThe move not only confuses enforcement made during vehicle traffic stops, but ...
- How To Tackle 5 Industry Challenges Of 2019Among those challenges: Are we targeting too much? The changing face of ...
- Searching For Authenticity When 'Everything Is Fake'Fake internet activity may have reached the breaking point in 2018 as ...
- SmartTouch Offers Upgraded Real Estate Prospecting ToolThe new tool, called Prospecting, provides access to a database with over ...
