Tag results for "metrics"
- Why Mobile Marketers Need To Think Like StatisticiansMobile marketers need to embrace statistical models to avoid drawing inaccurate conclusions ...
- Google Introduces 'Ad Strength,' New Metric Measures RelevanceThe metric gives marketers a barometer to indicate whether the ad content ...
- Working Together To Improve Measurement: The Cynopsis ConferenceAt some point these two forces must merge: the ever-increasing availability of ...
- Facebook Sued Over Audience Metrics"Based on publicly available research and plaintiffs' own analysis, Facebook overstates the ...
- Email Horsepower: Channel Still Produces The Best ROIEmail beats social by a wide margin when it comes to return ...
- Email Delivery Rises Worldwide; U.S. Is Below AverageReturn Path reports an 85% delivery rate. But it says that's still ...
- A Big-Picture Approach To Digital AdvertisingCMOs want to understand how their advertising efforts affect overall revenue and ...
- Facebook's Alleged Video Metrics Errors Amount To 'Fraud,' Marketers Claim"The wide disparity between the actual average viewership and Facebook's reported metrics ...
- IronSource Digs Into In-App Ad PreferencesA recently released platform takes metrics and tracking to another level. This ...
- Avocet Adds 2 Metrics To Its Programmatic PlatformThe company says it is "first to market" with "view duration" and ...
- Executive Shakeups At Nat Geo As Company RestructuresThe restructuring is intended to create a new path to seamlessly combining ...
- Insider Inc., Nielsen Partner To Deliver More Accurate Audience NumbersThe company will use the numbers gained from its partnership with Nielsen ...
- Google Search: Optimization Over SpeedAfter analyzing 33,500 keywords and 1 million pages of search results, analysts ...
- NBCU Posts Strong Overall Upfront VolumeThe NBC Television Network's prime-time volume grew 7% to an estimated $2.8 ...
- Ryan Reynolds, Peak Games Create Series Of Performance-Based Mobile AdsPeak Games partnered with Ryan Reynolds on a campaign supporting a performance-based ...
- Vector Media Pulls In Social Influencers To Boost OOH, Experiential CampaignsVector Media developed a business model to pull in social influencers, which ...
- Clarification On FoxNews.com, CNN Page Views: comScore Explains Accuracy FindingsComparing FoxNews.com page view data to both CNN.com and CNN Brand numbers ...
- Hidden Metrics To Help You Improve Email PerformanceOne question I habitually ask our clients is, "What metrics do you ...
- Summer Blues: Top Broadcast Shows Viewing Down Vs. 2017Through July 19, NBC's "America's Got Talent" has been averaging a Nielsen ...
- Time Is Key To Switching Adland's Focus From Hygiene To EffectivenessThe conversation is set to change from technicalities to effectiveness. Time exposed ...
- B2B Marketers Measure Leads, Business Leaders Track Conversions: StudyThere's a disconnect between B2B marketers who look at clicks and leads ...
- Why You Should Demand Guarantees From SEO CompaniesBefore asking for a guarantee, consider the benefits of SEO. Determine who ...
- Real Estate Firm Integrates With MoxiWorks Email PlatformMoxiWorks has signed up HomeActions as a user of its Maxi Cloud ...
- Data Is Everywhere -- But For Sponsorship, It Isn't EnoughMarketers are in the dark when it comes to comparing sponsorship spending ...
- Who, What, Where? Marketers Say They're Good At AttributionEmail is the easiest channel to analyze, and paid search is second, ...
- Clicks, Not Opens, Are The Most Important MetricThe open rate should not be your primary email metric: Your boss ...
- Viewable, Viable, Verified -- The Rise Of Transparent Social AdvertisingSocial has made huge progress on transparency, but platforms still need unified, ...
- Solid Email Holds Its Own, But Not Much More: StudyOpen rates are up and delivery slightly down in a new benchmark ...
- Does Reach Mean Anything? Or Is It Just A Vanity Metric?"The Drum" is posing an interesting question to digital marketers this week. ...
- Is A Common Currency Here Or In Need Of Overhaul?Chatter on whether brands and agencies will accept a common currency, like ...
