Tag results for "metrics"
- Statistics That Prove Email Marketing Is Far From DeadEmail marketing is alive and well. Here is a roundup of statisti ...
- Google Releases Privacy Sandbox TimelineGoogle released the detailed timeline for its Privacy Sandbox, including the timi ...
- VAB: Viewing Grew For Some In 2020 Despite Nielsen DeclinesBoosting its claim of Nielsen undercounting beginning in 2020, the VAB poin ...
- A New Way Of Looking At Email OpensEmail marketers shouldn’t just look at their open rates to gauge succes ...
- Email Open, Click Rates Fell In The UK Last YearBut not-for-profits saw increases in both and outperformed all other sectors, D ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TVNetflix improved one percentage point to a 7% share -- the t ...
- What Email Metrics Will Look Like Beyond 2021Email marketing is a numbers game. But the upcoming change in App ...
- SparkPost's Inbox Tracker Now Offered On Salesforce AppExchangeInbox Tracker provides analytics on email deliverability. This data can be access ...
- Essential Email Marketing MetricsSalesforce has created an infographic laying out the metrics email marketers shou ...
- Fortuitous Frenzy: Consumers Happy And Willing To SpendOut-of-home advertising could see higher performance rates during the next few mont ...
- Google's Kantak Vows To Improve Automation, Develop Lift As Performance MetricDarshan Kantak, VP product management for Google Ads and Search, has ...
- Second Go-Around, Verizon Media Adds To Its Partnership With CatalinaDid that ad improve the way you measure targeting? Catalina today announc ...
- How Digital Evolution Is Driving Demand For Search IntelligenceThe pursuit of clean, useful, meaningful data to drive smarter optimizations h ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think"It's been easy for marketers to pivot away and chase these typ ...
- Brave Search Launches, Roadmaps A Privacy Search Engine Without BiasBrave becomes a formidable competitor Tuesday to Google Search, Microsoft Bing a ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel WilkinsWilkins characterized the OAAA's handling of the matter, resulting in Kym Frank ...
- New Email Analytics Tool Offered By LitmusBrands can use the tool, which offers ESP integrations, to combine co ...
- Upwave Expands Brand Analytics Suite With Product Acquisition Of Search TechnologyBrand analytics platform Upwave has acquired the search analytics technology and co ...
- Performance Without Cookies Expected To Drop, Marketers SaySome 69% of marketers expect ad performance to drop without cookies, a ...
- AVOD/Connected TV Ascendancy May Save Traditional TVAVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- What If Video Games Were Measured Like TV Networks?I analyzed data for the game Smite and found it would ra ...
- Gathering Data On Web Jerks: Q&A With SUNY Binghamton's BlackburnBlackburn has been awarded a grant to devise ways to make onli ...
- SMI Launches Cross-Media CPM Comparison ToolThe company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Prime-Time English-Language Shows Drop 21% For 2020-2021 SeasonAverage prime-time viewership sank to 4.35 million per program for the just-complet ...
- 'The Atlantic' Teams Up With Knotch To Provide Sponsored Content MetricsKnotch pulls in data from owned and paid content channels to he ...
- Apple's Tracking Prompt Disrupts The Advertising IndustryApple announced a new tracking prompt with the update that will requi ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On CommerceThe shift signals an expanded offering and mission in an era whe ...
- The Challenge Of 'Attention' MeasurementIn a June webinar exploring what metrics should be used as med ...
- Madison Avenue's New Impressionistic MovementAfter a brief flirtation with higher-order metrics, some major media are pushi ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign PerformanceOracle Moat Head of Product Mark Kopera believes the collaboration will all ...
