Tag results for "metrics"
- Google AdMob Adds And Compares New Data For In-App ReportingGoogle recently updated AdMob to provide insights into how app users interact ...
- Avocados From Mexico Wins Super Bowl With 5 PillarsYouGov reported that of all Super Bowl campaigns, Avocados from Mexico was ...
- New Software From Human Automation Tracks Digital FootprintThe new software tracks online behavior and can help drive personalized email ...
- U.K. Just OK: Open Rates Are High, Click Rates Below AverageMonday is the best day to send email and Saturday is the ...
- Fox News Channel Is No Longer Trump's Favorite -- What About Its Viewers?Trump has said: "Fox is no longer working for us." Brit Hume, ...
- Study: Customer Satisfaction Now Top Marketing Metric WorldwideAfter customer satisfaction, the next most important metrics are awareness and ROI, ...
- Worldwide Opens And Clicks: Newsletters Do Well, Triggered Emails Even BetterNorth America is far from dominant in engagement metrics. Europe -- perhaps ...
- Mayor Pete Scores Highest Email Read Rate Among DemocratsJoe Biden with 32% placed second to Pete Buttigieg, who has a ...
- Benchmark Beaters: Email Open And Click-through Rates Jump WorldwideThe improvements can be attributed to list hygiene and more relevant messaging, ...
- WowYow Teams With iMedia, Boosts eCPM By 23%iMedia Audiences has direct placement access to thousands of sites, billions of ...
- 'Lethal Weapon,' 'Arrow' Register Best Ad Viewability-Attention MetricsTVision said these two prime-time broadcast shows "stood out as two of ...
- Presidential Hopeful Andrew Yang Touting Data As A Property RightYang said that if elected, he would put laws in place to ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And InsightsGoogle introduced a series of features across AdMob that measures and connects ...
- How To Improve Email Open RatesEmail open rates vary by industry and device. But here’s a general ...
- Embracing Outcome-Based Measurement For GrowthWhen it comes to measurements, data and methodology are key. Given the ...
- Sinclair Kicks Off OTT Campaign Measurement ServiceCompulse360 will offer advertisers near real-time campaign metrics of advertising in-flight. ...
- Email Reading Time On The Rise, Gmail Now The Top ClientApple iPhone has fallen to second for the first time, Litmus reports ...
- Cannes Conversation: DAN's Doug Ray Commands 'Attention'CANNES, FRANCE--The U.S. Chairman of Media at Dentsu Aegis Network (DAN) is ...
- How Do You Rate? Email Performance Benchmarks By IndustryCampaign Monitor reports average open and click-through rates for several industries. ...
- A Proposal To Change TV's Upfront For The BetterIs there a way for brands to break free of the restrictive ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression StandardDuration-weighted impressions could be the most significant change in the underlying currency ...
- Facebook Agrees To Settle Suit Over Inflated Video Ad MetricsFacebook has agreed to settle a class-action complaint accusing the company of ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They LoveIf there's one thing we learned from this morning's presentation from Zillow's ...
- Creative That Works: Email Is The Most Measurable MediumThe study shows over 60% of brands measure creative. But based on ...
- Building the Perfect Caddy: A Data-Driven Messaging ModelTaylorMade developed an app called myRoundPro that has 100,000 users, three million ...
- Google Buys Looker For $2.6 Billion, Amazon Among CustomersGoogle announced Thursday it plans to acquire business intelligence platform Looker for ...
- Action-Based Metrics In TV Measurement: Q&A With TVSquared's Calum Smeaton"TV measurement has gotten a lot more sophisticated, moving from reach/frequency to ...
- Agencies' Top Research Priority: Unduplicated Cross-Platform ReachA new study from the 4As on industry measurement issues finds that ...
- Amazon: CPGs Sort Through Metrics, Data IssuesTapping Amazon's potential requires sorting through its metrics and their relation -- ...
- Creative Data Integrates With Optimization Analytics For New Performance MetricsVidMob has built tools on top of technology in Amazon Web Services ...
