Tag results for "metrics"
- Mobile Attribution Is Flawed -- And Costing Advertisers MoneyAdvertisers should be able to measure the effectiveness of their mobile advertising ...
- ESP Analytics Need A MakeoverI've found that companies in many different fields - finance, dating, travel, ...
- Size Crucial For OTT Audience MeasurementTo reliably capture even basic viewing behavior, an OTT barometer needs to ...
- Nielsen To Include VOD Ratings In Key Media Planning Tool Nielsen wants to make it easier for media buyers looking to buy ...
- Campaign Monitor Unveils Email Analytics Platform, InsightsCampaign Monitor announced the release of Insights on Wednesday, a new analytics ...
- Facebook Can't Shake Lawsuit Over Inflated MetricsSix marketers can proceed with claims against Facebook over allegations that it ...
- Three Steps To A Strong Measurement PlanThe most important part of marketing communications is measurement. Yet often this ...
- Focusing On TV Measurement: Q&A With iQMedia's John Derham John Derham, IQ Media's founder, head of Innovation, explains how TV measurement ...
- MRC's YouTube Audit Takes Aim At Brand Safety WoesThe Media Rating Council (MRC) began auditing measurements released by Google's YouTube ...
- Facebook Strikes Back At Marketers Suing Over Inflated Video Metrics Facebook is pressing a judge to dismiss claims by marketers who are ...
- Discovering Cross-Platform Measurement: Q&A With Verto's Verkasalo Hannu Verkasalo, CEO of Verto Analytics, started out as an entrepreneur straight ...
- The Three KPIs You Must Always Measure"Practical eCommerce" serves up a timely reminder that there are lots of ...
- Marketers Worried By "Corrupted" Media MetricsMarketers are increasingly concerned by media metrics, with 70% claiming they are ...
- Facebook Strikes Back At Marketers Suing Over Inflated Video Metrics Facebook is pressing a judge to dismiss claims by marketers who are ...
- Kantar Millward Brown, Samba TV To Launch TV Measurement EffortThe partnership will link up Kantar Millward Brown's Ignite panel, which includes ...
- TV Nets' C3 Ratings Dip 7% Among Key ViewersNielsen C3 ratings -- a major measure for TV marketers -- have ...
- Body-Slamming The Upfront? Maybe Just A Full-NelsonChange is in the air: Increasingly expect a little shift -- with ...
- ComScore Explains Cross-Platform Measurement AdvancementsComScore recently announced an advanced version of its cross-platform measurement capability, which ...
- Marketers Press Claims Against Facebook Over Inflated Metrics"Advertisers were led to believe that Facebook's video advertising performed better -- ...
- Using ACR To Demonstrate TV's Power: Q&A With Ashish Chordia, AlphonsoAshish Chordia, founder and CEO, Alphonso, is a serial entrepreneur who's also ...
- Facebook's Measurement Snafu Raises The Need For Unbiased VerificationAs advertisers clamor for more transparency from their ad-tech and media partners, ...
- Will Upfront Get A New Premium Moniker?NewFront promoters found a way to distinguish themselves over the last few ...
- Nielsen Adds TV Meters To 140 Markets With Paper DiariesThose homes are part of Nielsen's plan to start up electronic measurement ...
- Fox's Marchese: Can You Hear Me Now? -- Gets Upfront Attention With, Well, AttentionJust three days into his new job as president of advertising sales ...
- Publishers Need New Set Of KPIs For Header BiddingIt's been well over a year since header bidding took hold of ...
- Fox Strikes Moat Video Measurement Deal Joe Marchese, president of advertising revenue for Fox Networks Group, said both ...
- Ensuring Viewability Across Emerging ChannelsIt's the huge media hot topic of the day, but how easy ...
- Study: Average Email Open Rate Across Industries Is 22%Less than a quarter of email marketing messages are opened, according to ...
- comScore To Measure OTT ViewingThe new viewing metric for over-the-top content, coming from comScore, will measure ...
- Brands And Agencies Use Conflicting MetricsNew research from DataXu claims that although brands and agencies agree on ...
