Tag results for "metrics"
- Nielsen Intros Local Streaming Metrics Report In Top 56 U.S. MarketsThe quarterly report is first to offer local-market metrics on TV a ...
- Global Metrics Playoff: Who's Doing Best With Their Email MarketingThe U.S. has a high click-to-open rate -- and also a hi ...
- Why Marketing Effectiveness Continues To ErodeWhile economics and market fragmentation are big factors, it also has ...
- Firms Now Focused On Driving Value From Their Customer Data, Study FindsMost companies seek to break down data silos, Tamr reports. ...
- Storytelling, Music, Pacing Drive LinkedIn Luxury Brand Video AdsFollowing key creative strategies can drive higher performance for luxury brand campaig ...
- Why Kraft Heinz Head Of Data Loves AI-Driven AnalyticsKraft Heinz has a new approach to creating and measuring creative. Conte ...
- Microsoft Ads Adds Traffic Data To Universal Event Tracking TagMicrosoft Ads will begin to collect additional website data through its Univers ...
- Screenvision Gains Ad Volume: Calls In-Theater Ads Increasingly 'Relevant,' 'Vital'"We are more relevant and vital than ever as a platform," sa ...
- Email Tries Hard: How Teams Manage Their WorkflowsEmail marketers plan to spend money on integrating with other channels, Litm ...
- Keeping Cross-Platform Measurement Flexible for UsersUsers of cross-media systems should be enabled to consider context parameters ...
- Merge Debuts Marketo Marketing DashboardsThe new service from Merge offers a suite of Marketo reporting dashboard ...
- NBCU Launches Cross-Platform Outcome Metrics For Local MarketersReal-time impact and incrementality metrics across CTV and linear are now official ...
- Streaming's Share Of TV Viewing Time Down For 2nd MonthBut streaming still retained the largest share in April, at 34%. ...
- Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study ShowsThe CMO Council and Sprinklr released a report Monday showing two ...
- CBS, Fox Lead TV/Streaming 2022-23 Viewing, As Linear TV DeclinesFox Corp. and CBS claim top viewing for the 2022-2023 TV seas ...
- NBCU: We're Ready To Transact Locally On Comscore, InnovidFollowing years of conditioning national advertisers to do business via "alternative currencies ...
- Warner Bros. Discovery Adds 6 New Measurement 'Partners' Heading Into UpfrontNew measurement partners for WBD Ad Sales include 605, ABCS Insights, DISQ ...
- NBCU To Start Local TV Ad Deal-Making Guarantees Using Comscore In 31 MarketsNBCU says it will transact with local advertisers using Comscore across ...
- You Don't Need To Be A Weatherman To Know Which Way Media Trust BlowsActually, maybe you do. The Weather Channel was the only one ...
- Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoYInstacart is building out its retail network initially by adding retailers ...
- 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple CurrenciesHalf of video buyers are using biometric attention metrics. When it com ...
- At 'Attention' For This Next TV Ad -- During A Writers' StrikeAttention metrics help ensure that ads are in the top 10% ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFrontsAmazon unveiled a slate of streaming content and ad capabilities at t ...
- IAB's Cohen To NewFront Attendees: 'This Is Not Your Parents' Prime-Time'Cohen cited findings from a soon-to-be-released media-buyer survey that 64% say "soci ...
- IAS, Lumen Research Form First-Of-A-Kind Collaboration To Measure AttentionIAS and Lumen Research believe the partnership will change the way digit ...
- The Debate About Measuring What We WatchTracking responses to the industry's attempts to "establish common standards for cross-platfo ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Roku Posts Slight Revenue Rise And 1.6M More Active Accounts For Q1Roku's Q1 revenue was up 1% to $741 million vs. a ye ...
- Fast-Talk Data: Brands That Rely On Intent Are Doing BetterB2B marketers are under increasing pressure to work with fewer resources, a ...
- System Glitch Causes Significant Facebook Advertising OverspendSome larger brands lost hundreds of thousands, at least temporarily, with f ...
