Tag results for "metrics"
- Duration Weighting In Video Ad Measurement: Time MattersThe TV industry abounds with research of how ads can and do ...
- MRC May Deprecate The Click As An Ad Metric, Part Of Shift To Outcome-Based MeasurementMALAGA, SPAIN -- The industry may put another nail -- possibly a ...
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighting ...
- Study: Marketers Are High On Data DashboardsUsers face some serious challenges, according to Ascend2. ...
- What's A Conductor Without An Orchestra?The play on words refers to a new service providing personalized SEO ...
- NBCU Expands CFlight To U.K.'s SkyCFlight is an ad metric encompassing all live, on-demand and time-shifted commercial ...
- ITV To Launch Improved Brand Tracking"Marketing Week" has the inside story at ITV pivots away from what ...
- Verizon Focuses On Traffic As Metric, Not Search Engine Position RankingsLeveraging clickstream data as a directional metric rather than rankings in results ...
- Building Consensus For Progress In Audience MeasurementIf a company like Amazon would support unified third-party measurement, the whole ...
- Email Exam: Study Shows What's Working, What's NotMultichannel campaigns pull better results all the way around than single ones, ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in other ...
- Half My Data Is Effective -- But Which Half?When I had the privilege of working with the late Simon Broadbent ...
- Survata, Oracle Team Up On Moat Analytics IntegrationSurvata and Moat will announce an integration Thursday that will give advertisers ...
- New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This YearA new form of malvertising only impacts ads served via programmatic exchanges, ...
- Why I Left The ARFI'm sharing my resignation notes to the ARF because I think many ...
- 'Trust' Emerges As New Ad Metric, Becomes Media-Buying FactorThree out of four ad execs say they currently factor for "trust-related ...
- Four Email Marketing Metrics For Tracking ROIA study by Delivra found that 72% of consumers prefer to get ...
- Return Beyond Reach: Solving The Marketing ROI RiddleReach alone does not drive business forward. Being more impactful to fewer ...
- Advertisers Press Claims Against Facebook Over 'Potential Reach' MetricsFacebook has inflated its "core metric," a group of advertisers says in ...
- An Hourly Bidding Algorithm Launches For Amazon AdvertisingThe hourly bidding algorithm is powered by an econometrics and machine-learning data ...
- Key Email Marketing Metrics And How To Use ThemOpen rates, click-through rates and bounce rates are key metrics for email ...
- Set-top Boxes May Underrepresent Minority PopulationsNielsen says set-top-box/return-path data coming from pay TV providers and other sources ...
- Facebook Revamps, Provides 3 New Relevance MetricsNow, relevance diagnostics will measure relevance across three dimensions, including quality ranking, ...
- New Vizio-Led Addressable Ad Group Develops Standards For Smart TVOAR will seek "a technical means to better monetize every TV impression ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019Brands expect to increase their spending on data and data-related services in ...
- Google Eliminates Paid-Search Average Position MetricThe elimination of Google's paid-search average position metric is the most significant ...
- Amazon Ranks Most Visible In Ecommerce Category For Google U.S.A Searchmetrics study identifies Amazon as having the six top most visible ...
- Creating New OOH Standard Measurement: Q&A With Geopath's Kym FrankTalking with Kim Frank, who's charged with leading the move to advance ...
- Sponsorships Are Not A Game, Neither Are Their ROIsEnsure specific sponsorship elements (and the KPIs and methodology for measuring them) ...
- Google To Shutter Average Position MetricGoogle will retire the average position reporting metrics used in Google Ads ...
