Tag results for "metrics"
- Cart Abandonment And Personalization Drive High Email Benchmarks: StudyBluecore also finds a correlation between cart size and email engagement based ...
- Tubular Intros Deduplicated YouTube, Facebook Video Audience RatingsThe audience ratings are designed to facilitate advertising investment decisions across social ...
- AppsFlyer Introduces Performance Index For In-App PurchasesThe company for the first time has created an Index with statistically ...
- Dailymotion Rolls Out Guaranteed Viewability Performance With MoatThe guarantee, based on performance, marks the first time Dailymotion's global network ...
- Google Analytics Redesign Significantly Improves Measurement For AdvertisersThe move, prompted by shifts in consumer behavior and privacy-driven changes, will ...
- Making The Most Of Search, Business Insights This Holiday SeasonRetailers need to keep one finger firmly on the pulse of holiday ...
- Vungle Acquires AlgoLift To Strengthen Mobile AdvertisingThe acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad ...
- Google Ads Brings YouTube Into Attribution ReportingGoogle has made its data-driven attribution model available to more advertisers and ...
- Yelp, Zillow Data Rank Best Suburbs To Escape CitiesPeople are searching for new places to live as many now work ...
- Braze Integrates With Microsoft Azure And TealiumThe arrangement with Tealium will help brands to purchase data based on ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer AttentionThe companies have released a white paper that features learnings about driving ...
- Google Third-Party Verification Launches With Integral Ad Science, HP As Beta CustomerA new metric allows marketers to see which ads were blocked and ...
- Newsletter Opens Peaked During DNC, GOP Conventions: StudyMondays and Tuesdays see the most open-rate spikes during the election campaign ...
- Pinterest Adds Performance Metrics, Shoppable FeaturesPinterest announced the launch Tuesday of ads alongside visual search results and ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'The best piece of advice Kevin Dean, newly appointed COO at Infutor ...
- How To Measure Podcast Results, EfficiencyFor one, promo codes give advertisers direct results for purchases driven by ...
- Oracle Data Cloud To Launch Ad Measurement Tool For AdvertisersOracle will launch Moat Outcomes Wednesday, providing a way to get business ...
- The Fight Against Invalid Traffic Is A Never-Ending Arms RaceThe problem continues to grow, as the ways in which fraudulent or ...
- NBCU Deepens Business Outcome Measure For Advertisers With Total Investment ImpactThe metric will measure the effect of an advertiser's total NBCU media ...
- iSpot.tv Expands Measurement For Addressable TV Ad Efforts, Includes Project OAR SpecsAddressable TV ad consortium Project OAR is working with iSpot.tv on measurement ...
- Open, Click, Buy: Automated Email Metrics Boomed In Q2Promotional email response rose by 29.37% YoY, but transactional opens and conversions ...
- What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For MobileIt is designed to be future-proof measurement, dealing with both tech business ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video AdsGoogle on Wednesday introduced a series of tools in Display & Video ...
- YouTube Video Ads To Make Engaged-View Conversion Metrics StandardYouTube is looking to engaged-view conversions as a better metric for ads ...
- Kantar Becomes Only Measurement Partner In TikTok's Newly Launched Marketing ProgramKantar on Thursday became the only data insights and consulting company to ...
- Latest Ad-Spend Data Reveals Much About Marketing And Society As A WholeForecasters are looking to 2021 as the year of recovery, but the ...
- Moz Plans Updates To Its Page Authority AlgorithmSEO-focused firm Moz made plans to update its Page Authority algorithm. How ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study FindsViewer "attention" decreased by 3.7% during daytime hours, TVision research found, while ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead ItNielsen is creating a new position combining linear and advanced TV and ...
- Summer Viewing Gains For Six Of 41 Prime-Time ShowsSix of 41 broadcast network prime-time TV series have shown viewing gains ...
