Tag results for "metrics"
- 'Delish' Credits Classic Recipes, Videos For Record Holiday TrafficDuring the Christmas holiday, individual recipes experienced a 66% year-over-year increase, with ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads TestPandora on Tuesday will launch audience measurement tools to help advertisers determine ...
- 'Sports Illustrated' Publisher Aims For Vindication With Early ResultsTheMaven cut costs by $27 million from a year earlier, when Meredith ...
- NBCU To Unify, Simplify Ad Campaign Tools With 'One Platform'NBCUniversal announced at the Consumer Electronics Show that it is starting up ...
- Government For The People: Sector Now Pulls Highest Email Opens And Click-ThroughsThe lowest opens and click-throughs are generated by the Automotive and Aerospace ...
- Most Email Marketers Will Invest This Year Despite Challenges: StudyAlmost 70% say their email effectiveness is increasing. But the remainder claim ...
- 2019-20: TV Time-Shifted Viewing Holds Steady, Average Viewing Per Show DeclinesAlthough time-shifted viewing for traditional TV networks continues to show slight growth, ...
- Q&A With Lotame's Adam SolomonFor Solomon, the ability to leverage first-, second- and third- party streams ...
- Nielsen Launches Metric Combining Panel And ACR DataThe merged dataset, available exclusively in an Amobee solution, allows advertisers to ...
- TV Works: Q&A With TVSquared's Jo KinsellaAs much as I see great changes in the media landscape over ...
- Blind Date: Professors Say You Should Learn From First TransactionsA study highlighted this week in the "Harvard Business Review" asserts that ...
- Digital Report Card: How Brands Are Doing As 2020 LoomsEmail is rated as effective by less than half of marketers surveyed, ...
- Star Wars TV Series 'The Mandalorian' Drives Higher Demand For Disney+Just after its premiere, initial metrics revealed "The Mandalorian" had 39.9 million ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, AttentionDespite the emergence of a Golden Age of data and ad tech, ...
- Lead-Generation Strategies Under Marketing And Federal ScrutinyA CMO Council report analyzes the growing use of low-cost, unverified leads ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For ProductsBrand intelligence company Survata measured consumer perceptions of traditional brands vs. their ...
- Google Ads Introduces Bid Strategy Reporting With SignalsGoogle's Smart Bidding is intended to give advertisers transparency into the factors ...
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This SeasonAnalysis of longer time-shifted availability of network prime-time shows up to a ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- YetTo illustrate the relative role that paid media-based advertising has in the ...
- The Man Leading Searchmetrics Into 2020Matt Colebourne, Searchmetrics' newly appointed global chief executive officer and formerly European ...
- Facebook's $40 Million Settlement Over Video Metrics Moves ForwardA federal judge has granted preliminary approval to a class-action settlement requiring ...
- Best Practices That Drive High Email Open RatesEmail marketers that use delivery optimization, A/B testing and reactivation tend to ...
- LinkedIn Data Finds Marketers Measure ROI Too QuicklyLinkedIn's research found marketers are expecting too much too soon. When return ...
- Nexstar TV Stations Move To Impression-Based Model For Selling AdsNexstar Media Group's broadcasting unit will move to a cost-per-impression model from ...
- What's A Planner To Do With So Many Metrics?Watch and learn as Magna Global's Julie Anson and Spark Foundry's Brad ...
- KPIs For Tracking Email Marketing PerformanceAlmost three-fourths of email marketers rate their ROI as excellent or good. ...
- Amazon Advertising Gets Major Boost From Prime Day, Data ShowsA significant portion of Amazon's Q3 sales came in during Prime Day, ...
- Google Ads Conversions-By-Time Reporting Makes Much More SenseGoogle Ads recently introduced a reporting feature that allows marketers to see ...
- MRC Keeps Accreditation Of Altered Nielsen TV Market MetricsAll Local People Meter markets, and 19 of the set meter markets, ...
- Measuring TV Viewability: Q&A With TVision's Luke McGuinnessAll about the TV Viewability study IPG Media Labs recently released using ...
