Tag results for "metrics"
- Goodbye CTR, Hello Attention?Click-through rate is unfortunately as close to a common denominator metric ...
- SCOTUS Wants To Hear From Advertisers In Battle Over Meta's MetricsThe Supreme Court has asked attorneys for advertisers to respond to Meta ...
- New Measurement Tool Helps Publishers Assess Inventory, Firm SaysDoubleVerify offers a tool to measure more than 15 metrics. ...
- Google Optimization Score For Ads Identifies Competitor ImpactsGoogle's Optimization Score that provides recommendations to improve ad performance has be ...
- Sports Score Ticker Gets TV Viewer Attention For Political AdsThe battleground states have a massive population of sports fans, says S ...
- Meta's Ad Business Remains Strong In Q3 Despite Reality Labs LossesDespite losing billions in its Reality Labs division, Meta surpassed market expectatio ...
- Creating Advertising's Central Nervous SystemAI-powered intelligence platform Alembic announced what its CEO calls a brand heal ...
- CTV Measurement Extends Deeper Into Performance AdvertisingCustomer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Meta, GoFundMe Simplify Donation Process On Social MediaMeta has partnered with community-powered fund-raising platform GoFundMe to help drive mo ...
- Pivoting Transparency To Analyze Each Programmatic AdvertisementFinding ways to deprecate cookies to protect consumer privacy is not enoug ...
- Attention Metrics: The Elusive Brand And Performance ConnectorThe challenge is that there are bad impressions lurking around every corne ...
- Google Audio AI Guides PodcastsAdvertisers working with audio believe measurement tools and innovative applications related ...
- Stand At Attention? Not Enough When It Comes To TV, Media AdvertisingAccording to a report from the ARF with Kroger Precision Marketing, the ...
- Amazon Launches An Audio Generator For AdsAmazon is launching a generative AI tool to create audio ads th ...
- Skai Partnership Raises Stakes To Measure Incrementality In Retail MediaRetail media campaigns gained third-party media measurement from Incremental with the integrati ...
- Meta Petitions Supreme Court To Intervene In Battle Over Inflated MetricsMeta Platforms wants the Supreme Court to hear an appeal of ...
- Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI PlatformUsers will see fewer ad annotations and extensions, as Microsoft's technology c ...
- Hart Agency Finds Higher Performance From AI In Bidding TechHart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Billups Unveils New Attention Metrics For Out-Of-Home Media BuysThe agency is offering clients and other agency and media partners acce ...
- The CPM Behind Nebraska's One Democratic Electoral VoteThe GOP's failed attempt to transition Nebraska to a winner-take-all electoral vo ...
- Putting The Customer On The Map: How Brands Track The JourneyCustomer-experience (CX) professionals report less challenges in measuring and tracking effectiveness ...
- The Short Attention Spans Of Trade AssociationsMaybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)Six weeks before the election Trump continues to dominate the news cycl ...
- Broadcast TV Networks' Reach For Viewers 18+ Now Under 50%: AnalystKey reach metrics for ABC, CBS, and NBC for persons 18 a ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On CampaignsHumanz drops a tracking pixel on every company's site it works wi ...
- Foursquare Unveils Tool Mapping Visits To PurchasesFoursquare developed an in-house measurement tool combining location with purchase data th ...
- Nielsen Ratings: It's The Swing States, StupidIf the race for the White House was one of Donald Trump ...
- Conversion Touchstone: Marketers Are Urged To Simplify Their CopyEmail is the most effective channel for converting customers, Unbounce reports. ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%Media buyers expect to spend 11.8% more on ads in 2024 ...
- CTV: Quantifying Non-Performance In Performance MediaConnected television took on a vibe of performance media as it matur ...
