Tag results for "metrics"
- Nine Little Words: Shorter Subject Lines Work Best For Association EmailsOpen rates and click rates improved in 2023, Higher Logic reports. Th ...
- Grammys Posts 34% Viewership Spike To 16.9MThis year's show was up 34% to 16.9 million, its best audien ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIIISports fans honor their teams by purchasing merchandise that shows their devotio ...
- Digital Leeway: Category Will Soon Exceed Print For Lee EnterprisesQ1 results show an 11% increase in digital revenue. Company now h ...
- Ecommerce Pull: Most Consumers Now Comfortable Shopping OnlineThe big driver for consumers is price -- but product quality a ...
- There's A News Cycle Born Every MinuteI imagine Trump reading Memo's new report and gloating over how big ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement AccreditationThe accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
- Nielsen Expands OOH Viewing Measure, Sports TV BenefitNielsen is expanding out-of-home measurement coverage this year to represent 100% ...
- 64% Of Lead-Generation, Engagement Strategies Underperform: CMO CouncilMarketers should be doing much better at driving customer acquisitions, but near ...
- Email Gear: New Tool Is Designed To Help Brands Measure PerformanceThe stand-alone offering will soon be available to Sinch Mailgun and Amaz ...
- Digital Ad Revenue Improves For Almost Half Of Local MediaMost publishers expect stronger sales in 2024, the Local Media Consortium repo ...
- Email In Vogue: It's Popular But There Is Room For ImprovementMost consumers feel that brands are over-messaging, Netcore reports in its 20 ...
- Despite The Hype, Conversions Are A Poor Ad-Currency ChoiceThe reality is that publishers and TV networks cannot guarantee sales ...
- Direct Mail Holds Out: Why Brands Are Still Using PrintBrands face many challenges, including difficulty in measuring ROI. ...
- Ad Execs: CTV Budgets Growing, Coming From Linear, Digital, SocialCTV will see weak "performance" metrics, especially when it comes to i ...
- Streaming Future Worries: 'Churn' Of Premium Ad-Supported Options?Disney+ says 50% of all its new subscribers are headed to i ...
- iSpot Adds 'Streaming Measurement' To Its Linear TV, Other Metric ProductsThe launch of the Streaming Measurement platform brings a new suite ...
- Fear & Loathing In Programmatic MediaProgrammatic was supposed to be about economic and efficient planning and buyin ...
- Agencies 'Excited' To Dive Deeper Into Attention For Programmatic Ad BuysIAS has released a new metric dubbed "quality attention," which integrates med ...
- Total November TV Ad Volume Sinks, But Streaming GrowsTotal linear/CTV ad inventory was down 5% in November vs. a ye ...
- The Psychic's Brain: Ephron On AttentivenessErwin Ephron taught me there is no perfect form of media researc ...
- Email By The Yard: A Primer On MetricsFrom the open rate to the bounce rate, email senders must ke ...
- Attention Metrics: Media & Sports, Health & Pharma, Education Score Highest, Study FindsDoubleVerify released its first global report on attention metrics and how ...
- Separating Good CTV Ad Inventory From Bad?Competitive legacy TV brands looking to gain the reach they are losi ...
- Strike A Chord: The Connection Between Music And SearchAmy Rumpler, Basis Technologies SVP, search and social media services, talks abo ...
- ABM Grit: B2B Brands, Their Goals And Their Success RatesMany B2B brands are seeing improved metrics. But challenges remain, Momentum ITS ...
- The Dismal Science Of Email DeliverabilityHere are some strategies to get your email delivered into the inbo ...
- Email Tide: Usage Booms, Especially When Combined With Other ChannelsMonday is the most popular day for sending emails, Customer.io reports. The ...
- Agencies Fear Missing AI AdoptionAgencies refuse to be left behind in the AI frenzy. Many expe ...
- Galloping Web: Chinese Video Site Saw Fastest Growth From August To OctoberAdblockplus.org made the top 10, probably due to YouTube pursuing more aggressi ...
