- Google Explains New Predictive Metric
Performance Marketing Insider, Laurie Sullivan - Friday, July 10, 2026
A Google Ads metric that predicts the long-term revenue impact of top-of-funn ...
- Google Integrates Data From Instagram, TikTok, X, YouTube Into Search Console
MediaDailyNews, Laurie Sullivan - Wednesday, July 8, 2026
Google has introduced "platform properties" in its Search Console to help websi ...
- Programmatic Shift: Impact Of Agentic Media Buying
Performance Marketing Insider, Laurie Sullivan - Thursday, July 2, 2026
Data released this week examines agentic media buying in programmatic advertising a ...
- The Word That Broke Google AI Overviews, Literally
MediaDailyNews, Laurie Sullivan - Monday, June 29, 2026
The word "ignore" on Google AI Overviews "broke" the tech in Ma ...
- Gross Cost Seen As An Outdated Agency Payment Metric
Around the Net In Media, Ray Schultz - Thursday, June 25, 2026
Gross cost has long the standard financial metric for traditional media, b ...
- YouTube, Forbes Move Deeper Into 'Creator Era'
MediaDailyNews, Laurie Sullivan - Tuesday, June 23, 2026
YouTube is offering additional AI-supported data and services, with features for too ...
- Walmart Buys Self-Serve CTV Ad Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 23, 2026
Walmart has developed one of the most sophisticated retail media networks (RMNs ...
- DoubleVerify Platform Measures Media Quality Across LinkedIn Audience Network
Around the Net In Media, Ray Schultz - Thursday, June 18, 2026
DoubleVerify has launched a platform that it says will allow advertisers ...
- Warner Bros. Discovery Moves To Agentic AI With AWS
MediaDailyNews, Laurie Sullivan - Friday, June 19, 2026
The platform brings audience insights, inventory data, campaign performance metrics, forecasting a ...
- Retail Media Network Surprises As Cannes Lions Swings Into French Riviera
Performance Marketing Insider, Laurie Sullivan - Friday, June 19, 2026
Advertisers' pay-for-performance models and attention metrics are based on measurable outcomes. ...
- What If the Best Marketing Happens When You Stop Trying So Hard to Win?
Brand Insider, Micheal P. Gumbert - Tuesday, June 16, 2026
Micheal Gumbert, Media Director, Unlock Health writes, "What do Alysa Liu a ...
- Search Scooping Up Interest In NBA, World Cup
Performance Marketing Insider, Laurie Sullivan - Friday, June 12, 2026
People are asking longer, more detailed questions in generative AI search ...
- Amazon Adds Attention Metrics To Pre-Bid Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, June 10, 2026
A new integration moves attention and data metrics from measuring how use ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- Google Links Analytics With Business Profiles, Reports Local Metrics
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Google has introduced a direct integration between Google Analytics and Google Busine ...
- Addiction Could Become Microsoft's Hidden Ad Metric
MediaDailyNews, Laurie Sullivan - Monday, June 8, 2026
Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after ...
- The Useless Open Rate: How One Firm Measures Pipeline
Email Insider, Ray Schultz - Thursday, June 4, 2026
B2B companies often mistakenly base their forecasts on the open rate they' ...
- Martinelli's Uses iROAS To Measure Longer-Term Value Of Retail Media
Around the Net In Media, Ray Schultz - Monday, June 1, 2026
Martinelli’s, an apple juice and cider brand, is using a new metr ...
- Snapchat Updates Attribution, Focuses On App Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 20, 2026
Snapchat is in the process of updating its attribution model in ord ...
- PadSquad Exec Decries The Clutter Of Ad Metrics Now Being Used
Around the Net In Media, Ray Schultz - Monday, May 18, 2026
The advertising industry is relying on metrics that create more noise th ...
- Never On Saturday: It's the Worst Day For Email Metrics
Email Insider, Ray Schultz - Thursday, May 14, 2026
Tuesday and Friday are the best days to send emails, depending ...
- Proximity Beyond Audiences Reimagines Performance Metric For TV
MediaDailyNews, Laurie Sullivan - Thursday, May 7, 2026
The metric is poised to overtake audience targeting for TV to beco ...
- Google Measurement Tools For AI Era Coming Soon
MediaDailyNews, Laurie Sullivan - Tuesday, May 5, 2026
As advertising reaches a new era in measurement and metrics, Google h ...
- Will ChatGPT Develop Its Own Media-Buying Price Model?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 27, 2026
ChatGPT has begun serving ads to non-logged in users, expanding available invento ...
- WPP Media, Google, CBS Back 'Cultural Relevance Score'
MediaDailyNews, Laurie Sullivan - Thursday, April 23, 2026
Influential ad, media and data execs have joined an advisory board ...
- Albertsons Media Adds Incrementality Measurement
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2026
Albertsons has released incrementality metrics to help advertisers identify new customers a ...
- ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
Performance Marketing Insider, Laurie Sullivan - Friday, April 17, 2026
OpenAI will compete for performance ad budgets as it readies a conversi ...
- Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Performance Marketing Insider, Laurie Sullivan - Friday, April 3, 2026
ChatGPT ads seem to favor clarity over creativity, which may mean ma ...
- State Of The 'Currency' Marketplace: Fiesta, Siesta, Fiasco?
Planning & Buying Insider, Tony Jarvis - Wednesday, April 1, 2026
The Advertising Research Foundation's CIMM East Conference began where last year's le ...
- Advertisers Battle '11th-Hour' Meta Arbitration Bid
MediaDailyNews, Wendy Davis - Monday, March 30, 2026
Facebook advertisers who filed a class-action lawsuit in 2018 over allegedly inflat ...